Shows
Uncaged CreativityThe Most Creative Skill Has Little To Do With CreativityThe most creative skill you can develop has very little to do with creativity.It has to do with observation. And with having the courage to say what you see — without softening it, without filtering it, without making it safer than it actually is.In this episode, I talk about The Truth as a creative tool. Why the best comedians, the best writers, and the best advertising campaigns in history are all doing the same thing: naming something that was already there, and trusting that the recognition will follow.Work wi...
2026-08-2916 minUncaged CreativityNobody Talks About The Skill That Makes You CreativeWalking my dog at 10am, I felt guilty.Not because I'd done anything wrong. But something about the quiet streets, the city moving without me, reminded me of the mornings I stayed home from school as a kid. The same mixture of guilt, freedom and happiness — decades apart.That is an association. And associations are not a curiosity of the mind. They are the root of almost everything we call creative: metaphors, similes, Mix and Match. All of it.In Episode 11 of Uncaged Creativity, I talk about what associations are, the different forms th...
2026-07-2814 minUncaged CreativityWhat You Miss When You're Always in a RushI grew up in a city where walking fast was survival. Terrorism, car bombs, an army that could stop you for anything. You moved quickly and you didn't stop.It took me years after leaving to learn how to slow down. And when I finally did, I realised how much I had been missing — not just in the streets, but in my creative work.In this episode, I talk about creative patience: why rushing makes you less creative, what you collect when you slow down, and what a simple experiment with fifty circles reveals about or...
2026-07-1710 minUncaged CreativityWhy Ronaldinho Watched BasketballWhen I was seven, I was doing something alone in my room I would never have shown anyone. I had no idea I was already practising a creative technique I'd use professionally for the rest of my life.In this episode I break down Mix and Match — probably the most immediately useful thing I know about how to generate original ideas. Why Ronaldinho watched NBA games. Why Truman Capote invented a new literary genre. And why the best creative combinations don't just produce something clever — they change how you see the world.Work...
2026-07-0710 minUncaged CreativityWhy the Most Personal Art Reaches the Most PeopleAt nineteen, I wrote an angry short story about a real person — one specific, slightly ridiculous guy in a garage in Lima. I expected people to laugh at him. Instead, they got quiet and started wondering about themselves.In this episode, I unpack why that happens — and why it happens every time. The principle is called universalisation, and it's probably the most useful thing I know about how creative work actually reaches people. I'll show you how it shows up in sculpture, photography, advertising, and writing — and give you one clear thing to change in how you approa...
2026-06-1612 minUncaged CreativityWhat Most People Get Wrong About ArtArt and creativity are not the same thing. We use them as if they are — and that confusion has been doing damage for a long time.In this episode, I try to define both clearly: what art actually is, what creativity actually is, and why the image of the artist as a superior being is a myth that benefits the wrong people.Whether you consider yourself an artist, a creative, or neither — this one is for you.Work with me one-on-one → uncagedcreativ@gmail.com📸 Instagram: @uncaged_creativity☕ Support the channel: ht...
2026-06-0910 minUncaged CreativityThe Most Dangerous Enemy of Your CreativityFear is the biggest enemy of your creative voice. Not lack of talent, not lack of technique: fear. It quietly shrinks the territory you're willing to explore, limiting your self-expression without you even realising it.In this episode, I talk about creative freedom, artistic courage, and what happens when you start pushing past your creative limits and what you find on the other side.If you want to develop your creative voice and express yourself more freely, this is for you.Work with me one-on-one → uncagedcreativ@gmail.com📸 Instagram: @uncaged_creat...
2026-06-0209 minUncaged CreativityThe Real Reason You’re not Inspired"I'm not inspired" is one of the most repeated phrases in the creative world. And one of the most misunderstood.Inspiration was never a divine gift. It was never a mood, or a feeling of readiness, or the right conditions finally arriving. It's something much simpler — and much more demanding. And once you understand what it actually is, the excuses disappear.This episode is about the real reason you're not inspired. And what to do about it.Work with me one on one → uncagedcreativ@gmail.com📸 Instagram: @uncaged_creativ...
2026-05-2615 minUncaged CreativityThe most misunderstood idea about originality in artWe measure originality by the wrong things. Commercial success. Being compared to the greats. Impressing people around us. And as long as we do, we'll keep chasing it without ever finding it.This episode is about the question nobody asks: not how to be original, but why. And what changes when you get that order right.📸 Instagram: @uncaged_creativity☕ Support the channel: https://ko-fi.com/uncagedcreativity
2026-05-1912 minUncaged CreativityWhy Some Creatives Will Never Be Replaced by AISome years ago, I spent serious money on a painting. My friends thought I was crazy. They said there were other beautiful things, more useful ones. A designer table. A turntable. A top-notch TV. That conversation made me realise we were using the same word to mean completely different things. This episode of Uncaged Creativity explores the difference between pretty and beautiful, why AI can produce one endlessly but will never reach the other, and what that means for every creative person trying to figure out their place in a world increasingly run by machines.📸 Instagram: @uncaged_cre...
2026-05-1216 minUncaged CreativityThe Worst Class EverTwo hundred people packed an amphitheatre to learn the secret of great writing from one of Peru's most celebrated authors. What he gave them instead was a grammar lesson. Most of them never came back.This episode of Uncaged Creativity explores the most fundamental distinction in all of creative work: the difference between technique and having something to say. And why most people who give up on creativity do so for entirely the wrong reason.If this resonated with you and you'd like to support the podcast:https://ko-fi.com/uncagedcreativity
2026-05-0516 minUncaged CreativityThe Rice SandwichWhat happens to our creativity when someone tells us we're wrong for the first time? In this first episode, Antonio Bechtle traces creativity back to where it lives, not in art schools or advertising agencies, but in the way an eight-year-old makes a rice sandwich. A conversation about how creativity gets buried, and how it comes back.If this resonated with you and you'd like to support the podcast:https://ko-fi.com/uncagedcreativity
2026-04-2810 min
ADC*talksS5E1: Super Bowl AdsBefore it gathers dust, here's a fresh review of the ads from February's Super Bowl LIX. This time, we had Antonio, Arnas, and visuals (https://youtu.be/k8ADLVqT7TA?si=8SumAiSG88MzQBFO) —plus a website that lets you choose your favorite ads, tournament-style, almost like the NFL playoffs. 32 ads are pre-paired, and from there, winners face off randomly until only one champion remains.
Unintentionally, the weaker ads received more of our attention than our favorites, since we had to rewatch the ones we could not remember. Arnas and Antonio took the selection so seriously we ended up spending over an...
2025-03-171h 07
Verslo laikasKą apie Vilniaus reklamą kalba pats jos kūrėjas?Skandalingąją Vilniaus reklamą sukūręs Antonio Bechtle sako, kad lietuvių reakcija jį šokiravo. Iš Peru kilęs Bechtle Lietuvoje gyvena jau per 16 metų. Jis yra Vilniaus kūrybinės agentūros „BM Boutique“ kūrybos vadovas. Bet nuo šiol bus labiau žinomas kaip sukūręs reklamą, kurią dabar reikalaujama nutraukti. Kūrėją kalbino Marius Jokūbaitis.
2024-04-1508 min
ADC*talksE01 Išpakuojame ADC*E nugalėtojusDžiaugdamiesi pristatome naująją mūsų tinklalaidę ADC*Talks, kurioje nagrinėsime kūrybiškumo temas, reklamos, dizaino, rinkodaros aktualijas, pažinsime industrijos asmenybes bei aptarsime aktualius projektus.
Laidos vedėjas - ADC*LT bendražygis, MILK kūrybos vadovas ir partneris Rimantas Stanevičius. Tinklalaides kurti mums padeda garso įrašų studija Dropaudio.
Pirmojo epizodo svečias - kūrybininkas, reklamos ekspertas, Bechtle&Milzarajs partneris, The Atomic Garden dekanas Antonio Bechtle. Laidoje Rimantas ir Antonio aptaria ADC Europe apdovanojimus, įsimintiniausius projektus, dominuojančias tendencijas.
2021-02-1553 min