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Antony Whitaker

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Grow My Salon Business PodcastGrow My Salon Business Podcast255 If you’re thinking of a side hustle listen to this first…Should you mix salon ownership with coaching, teaching, podcasting, session work, course creating, etc?These are all things that I have done or are currently doing… And they all provide reward, both in terms of personal fulfillment and the potential for financial gain.And they are right for some people, and definitely not right for others. In this week’s episode we look at the numerous opportunities that salon owners might consider pursuing and ask the question: are they a distraction or a benefit to bu...2024-07-3022 minGrow My Salon Business PodcastGrow My Salon Business Podcast240 What are the 3 Biggest Challenges that Many Salon Owners Face? with Antony WhitakerAs a salon owner you will have many responsibilities, but they can all be summarised by saying that; “You are the person that is ultimately responsible for the success of your business".And that takes more than just being good at doing hair, having a great location, and a column of your own clients… Obviously, those things are important, and they will help you get ‘out of the gate’ so to speak, but in reality - they are just the beginning. In my experience, the 3 bigg...2024-04-1615 minGrow My Salon Business PodcastGrow My Salon Business Podcast236 Does Your Salon Need a Rebrand? With Antony WhitakerMost businesses don’t last more than a few years, so if you reach your 10th birthday, congratulations because you’re already one of the lucky ones! However, as the years go by, it’s essential that you don’t become too stuck in your ways because continuous evolution is a foundational principle for any successful business.  Inspired by an email from a listener, in today’s episode, I discuss what a business rebrand might entail, how to determine whether you need one, and how to approach team members who are resistant to change.  Cha...2024-03-1917 minGrow My Salon Business PodcastGrow My Salon Business Podcast234 The 7 Roles of Salon Management with Antony Whitaker“He or she who makes no mistakes usually doesn’t make anything.”  Business, just like life, is never going to go entirely to plan. So, be prepared to make mistakes! One of the biggest (if not the biggest) mistakes that salon owners make is underestimating what it takes to manage a business. If this sounds like you, don’t worry; we’re here to help.  In this episode, I take you through an overview of the 7 core areas of salon management that underpin what it takes to build a stand-out salon business so yo...2024-03-0514 minGrow My Salon Business PodcastGrow My Salon Business Podcast230 Surviving a Staff Walkout with Antony Whitaker“There is always a lesson if you look for it!” Today’s episode was inspired by an email from a salon owner who is currently in the middle of dealing with the loss of 50% of his business after his ex-manager and a stylist left to open their own salon. In this episode, I drive home the fact that in the world of business, people are bound to come and go, and there will be no shortage of obstacles. However, with every challenge comes an opportunity to learn and grow.  Tune...2024-02-0614 minGrow My Salon Business PodcastGrow My Salon Business Podcast223 Wrapping up 2023 with the Gift of Kindness with Antony WhitakerThe end of the year is a time for reflection, gratitude, appreciation, and most of all, kindness. The single most important gift you can give yourself and others is the gift of kindness. As we begin to wrap up 2023, we want to wish you all a joyful festive season; one in which you have the opportunity to celebrate your wins, forgive yourself for your mistakes (we’ve all made them, don’t worry!), and make a positive difference in the lives of those around you, whether it’s the clients in your chair, the people on your...2023-12-1910 minGrow My Salon Business PodcastGrow My Salon Business Podcast220 Rules to Live By: “Go Quick, Fail Often, and Learn Fast” with Antony WhitakerTalking, thinking, and weighing up the pros and cons are all important, but ultimately success comes from taking action, from implementing! Of course, preparation is important, but the longer you spend trying to perfect something before taking action on it, the less time you have to learn invaluable lessons that can only come about when your vision has been turned into reality.  Or, in the words of Elon Musk, “Go quick, fail often, and learn fast.” Failure is an inevitable part of life, but as I discuss in this...2023-11-2808 minGrow My Salon Business PodcastGrow My Salon Business Podcast217 Make Impeccable Service A Priority with Antony WhitakerThe role of a hairdresser isn’t just to do great hair; it’s also to serve our clients in a way that makes them feel seen, heard, and valued. And that’s not just because it’s a good thing to do; it’s also because it’s good for your business! Across industries, there has been a steady decline in customer service over the years. As a salon owner in the current climate, you have the opportunity to make your business really stand out by prioritising impeccable service! On today's podcas...2023-11-0712 minGrow My Salon Business PodcastGrow My Salon Business Podcast214 How to Increase Productivity and Retain A Loyal Client Base in Your Salon with Antony Whitaker You may have heard the expression, “Where the rubber meets the road.”   I think that it’s used as a metaphor to say, “This is the moment of truth!”   In today's short episode, I talk about the moment of truth in the salon as being the time of engagement between the stylist and the client because that's where everything comes together.   That’s where the training, the salon marketing, the decor, the client experience, and the price point all come together to produce a measurable result.   That resul...2023-10-1715 minGrow My Salon Business PodcastGrow My Salon Business Podcast208 Getting Clarity and Control of the Numbers in Your Salon with Antony WhitakerAcross the world, financial management is typically the single biggest area that salon owners struggle with. When asked financial questions about their business, in many cases, their answer is a mixture of “I get my accountant or bookkeeper to look after that stuff,” or, “I get my wife or husband or partner to manage all that.” And that's where the problem starts. The game of business is primarily a numbers game, and you can’t play the game if you don’t understand what the numbers are telling you! If you own a business...2023-09-0513 minGrow My Salon Business PodcastGrow My Salon Business Podcast202 Paying for Performance: How Should I Pay My Front Desk Staff? with Antony Whitaker As every salon owner knows, the employee costs in any salon are always the single biggest overhead. Over the past few years, the cost of living has been consistently rising in all parts of the world, and this is putting pressure on salon owners to increase their wages.   Balancing combined employee costs so that your business can retain talent while still making a profit is a challenging task! In response to a listener's question, this episode focuses on how to determine what you should be paying your front-of-house staff.   All team members...2023-07-2519 minGrow My Salon Business PodcastGrow My Salon Business Podcast178 What is the Ultimate Purpose of Marketing? With Antony WhitakerIf you stopped ten hairdressers in the street and asked them what marketing is, you would probably get ten different answers. I’m going to guess and say that a big percentage of them would say that marketing is advertising.  And a big percentage of people these days would talk about marketing as being social media. The majority would also probably say that marketing is about getting ‘New Clients’ into the salon, and perhaps that’s where the problem starts. Because although they are not wrong, marketing is about so much more than that.2023-02-0712 minGrow My Salon Business PodcastGrow My Salon Business Podcast174 Growing a business shouldn't be a mystery with Antony WhitakerMost salon owners want more!They want more team members.They want more productivity from the team. They want more consistency in standards.They want more time for themselves away from the business.And they want more profit in their business.There is nothing wrong with salon owners wanting all of these things and more!And all of this is possible. But it involves work, commitment, and an investment of your time and money. Now isn't the time to cross your fin...2023-01-1047 minGrow My Salon Business PodcastGrow My Salon Business Podcast164 Shifting Perspectives in the Hairdressing Industry with Gordon Miller“Show me the data; a person without data is just another person with an opinion.” - W. Edwards DemingIn some areas of the hair and beauty sector, there is a lot of accurate data. But in other areas, there’s a lot of opinion and perception. And while I can be as guilty of that as anyone, it’s also important to separate fact from fiction. My guest on today's podcast is Gordon Miller, who always has a good overview of what’s happening in the hairdressing industry from a business perspective.  Gordon has h...2022-10-251h 06Grow My Salon Business PodcastGrow My Salon Business Podcast163 Business Lessons from A Small-Town Salon Success Story with Jennifer AkersThis week on the podcast, I am talking with Jennifer Akers from Hollywood Hair, a salon group that is located in three small towns across the United States. I love talking to Jennifer and her team at Hollywood hair because I always learn from them, and today is no exception!Often times it’s the really big, high-profile hairdressers with celebrity clientele who come up with innovative new ways of working and get acknowledged for being successful business-wise. But as the Hollywood Hair story illustrates, success can come in all shapes and sizes!Today we ar...2022-10-1848 minGrow My Salon Business PodcastGrow My Salon Business Podcast162 Why consolidation can be more profitable for the business and better for the team with Simon MatthewsThere are many salon owners who decide to make the journey from one salon to two or more salons, only to then go back to one. Obviously, there are many reasons why that might happen, but they do often have certain things in common. My guest on today's podcast is a salon owner who has made that journey, and his story could be the story of many others. His name is Simon Matthews from The Simon John Salon in the UK, and in today's episode, Simon shares his journey and the lessons learned along the wa...2022-10-1142 minGrow My Salon Business PodcastGrow My Salon Business Podcast161 Effective marketing is like a 3 legged stoolI often get questions like, “I get a lot of new clients, but we never seem to grow. Where are we going wrong?” So today, I want to talk a little about the role of marketing and what marketing really is. Many salon owners are focused on growth. So all their attention, time, money, and energy are focused on attracting new clients into the business.But the problem is that they are only addressing one component of marketing. In today’s show we will discuss Client Generation: Attracting new clients. Client Conv...2022-10-0419 minGrow My Salon Business PodcastGrow My Salon Business Podcast160 What It Takes To Build A High-End Hair Extension Business with Emilly HadrillAs many of you know, I've been in the salon industry a long time, and I’d like to think that I know a lot about hair and hairdressing. But one of the areas that I haven’t had a lot of exposure to is hair extensions.Extensions first came onto the hairdressing scene in the ’80s, and since then, they have become a significant part of the industry.My guest on today's Podcast is Emilly Hadrill. She is the leading provider of premium extensions in Australia and has 4 hair salons across Brisbane, Melbourne, Gold Coast...2022-09-271h 00Grow My Salon Business PodcastGrow My Salon Business Podcast159 Evolving the Salon Business Model with Clinton Norris and Lucas DoneyI'm currently doing a monthly series of Facebook live interviews on behalf of John Paul Mitchell Systems. And both the guest and the content have been great, so I am also repurposing them as my weekly podcasts.The first one is today's episode where I spoke with Clinton Norris and Lucas Doney who, along with Clinton's wife Lauren, are salon and school owners in San Diego. They are also extremely nice people who have some interesting insights into the salon of today!I know you will enjoy this episode where we discuss:C...2022-09-201h 02Grow My Salon Business PodcastGrow My Salon Business Podcast158 What does it take to be a successful celebrity hairstylist with Wendy IlesA career in hairdressing can take you on a journey in all sorts of directions that you couldn’t possibly have imagined!My guest on today's podcast is hairstylist Wendy Iles, the founder of her signature product line and a true ‘Celebrity Hairdresser’ in every sense of the word.In today’s episode, we will discuss:Finding the balance between a successful career and life as a mother and wife.What it takes to be a successful celebrity hairdresser.The importance of strong foundation skills.And lots more! In this Epis...2022-09-1356 minGrow My Salon Business PodcastGrow My Salon Business Podcast157 What Does It Really Look Like to Be Part of a Team Culture? with Antony Whitaker“It’s easier to prevent a problem from happening in the first place than to try and solve it once it’s happening.”Team culture is established whether you consciously create it or not, so to ensure that you and your team members are on the same page and thus avoid conflict down the line, the best time to establish a culture within your business is at the very beginning. Although this isn’t an easy task, it is certainly worth it!In this episode, we discuss:How to create a healthy team culture within you...2022-09-0618 minGrow My Salon Business PodcastGrow My Salon Business Podcast156 This Could Be the Business Model for You with Blake Reed EvansAs a former salon owner and business coach, I am very aware of the ever-evolving business models in the industry and the challenges that these create for some people. I have often thought about why more salons haven’t tried to grow in the same ways that law firms, accountancy firms, and architecture firms do; by having a partnership model that not only creates a career path and profit sharing for the partners but also allows the company to keep growing. My guest on today's episode is Blake Evans from Shear Art Salon in Tampa, Flor...2022-08-301h 01Grow My Salon Business PodcastGrow My Salon Business Podcast155 The Importance of Embracing Change In An Ever-Evolving Industry with Mia De VriesThere are a lot of people that will talk about how tough the past couple of years have been, and rightly so in many cases. But if there’s one thing I’ve learned in my 40 years in this industry it is that to succeed you have to continually evolve. You can’t stand still and dine out on yesterday’s glories and you can’t be afraid to continually reinvent and evolve your business… My guest today very much shares those sentiments. Her name is Mia De Vries, and amongst other things, she is a salon owner...2022-08-231h 07Grow My Salon Business PodcastGrow My Salon Business Podcast154 Pushing the Boundaries of What It Means To Be a Successful Hairstylist with John VialMy guest on today's podcast is London-based hairdresser, salon owner, editorial stylist, product developer, and general hairdressing visionary John Vial. As you are about to discover, John has been involved in many areas of the hair and beauty business and continues to inspire at many levels across the industry.In today’s podcast we will discuss:The TV make-over show ‘10 Years Younger in 10 Days’John’s TED Talk The challenges with salon ownership and the industry todayDeveloping a product line with a difference… And lots more!In this Episode:[02:37] John shares t...2022-08-1654 minGrow My Salon Business PodcastGrow My Salon Business Podcast153 Why Job Titles Matter with Antony WhitakerThink carefully about the titles that you use to refer to people because everything has a meaning attached to it. Some titles are empowering, while others could be considered demeaning.A listener recently ask me why I use the term “client” instead of “guest” and “hairdresser/stylist” instead of “artist.” So, in response to that question, today’s episode is dedicated to titles. Whether they are for the people on your team or for those who frequent your business, titles really do matter!In this Episode:[00:45] The question that inspired today’s episode.[01:30] Examples...2022-08-0912 minGrow My Salon Business PodcastGrow My Salon Business Podcast150 What is Freedom and How Do We Balance That with Running a Profitable Business? with Antony Whitaker.Regardless of what business you are in, the challenge every business owner faces is that of constantly adapting and evolving to the changes in the world we live in.  Whether it’s the demands for more flexibility from today's workforce, or the pressures of inflation and the rising costs of living and doing business, the fact remains that being in business isn’t easy, and to succeed you need to constantly evolve.And therein lies the challenge. How do you build in more freedom, flexibility, and autonomy for your team? And how do you ba...2022-07-1917 minGrow My Salon Business PodcastGrow My Salon Business Podcast149 How Technology Can Streamline All Your HR Needs with Ian EgertonAs I often say, we are in the ‘people business.’ This means that our primary product is the people who sit in our chairs and the services we offer to make our clients happy. But from the salon owners' perspective, we are also in the ‘people business’ in that because our teams are also our product and our most important asset.The Human Resource (HR) regulation around employees varies from country to country but no matter where you are listening to this podcast there are almost definitely more complexities around managing your team today than there wer...2022-07-1246 minGrow My Salon Business PodcastGrow My Salon Business Podcast148 What Does it Take to Bounce Back from COVID (and Everything Else Life Can Throw at You)?This week is ‘Part 2’ of the ‘Comeback Stories’ series, where I again talk to a salon owner couple about how they’ve bounced back after a tough couple of years. With the challenges that the world is going through at the moment, it’s important to be focusing on the success stories and the opportunities that difficult times can sometimes present.The last two years have been a testing time for most of us, and my guests today are no exception. Their business and their personal lives have had numerous changes thrust upon them that were beyond t...2022-07-0539 minGrow My Salon Business PodcastGrow My Salon Business Podcast147 What Does it Take to Bounce Back from COVID (and Everything Else Life Can Throw at You)?No matter where you live in the world, if there is one phrase that I’m sure you’re as tired of hearing as I am, it’s: ‘Unprecedented times.’But, without doubt, the last couple of years have been tough for most people. We have been tested physically, financially and emotionally in our businesses and in our personal lives as a result of the drastic changes that have been thrust upon us.Today is ‘Part 1’ of a two-part series focusing on what I am calling ‘comeback stories.’ I will be talking to two couples who have battled a...2022-06-2836 minGrow My Salon Business PodcastGrow My Salon Business Podcast146 Don’t be afraid to reinvent your business with Lisa Carr at BHD SalonGood ideas can, and do, come from anywhere. An easy trap to fall into is thinking that it’s only big salons with big budgets and celebrity owners that set the trends when it comes to new business-building ideas. But that’s simply not the case. My guest today is a salon owner who is living proof that no matter how small your town is, you can do big things!Lisa Carr is the innovative and passionate owner of the Bad Hair Day (BHD) salon in Tecumseh, a town in Michigan in the United...2022-06-2158 minGrow My Salon Business PodcastGrow My Salon Business Podcast142 What Salon Owners Can Learn from Global Culture AmbassadorsToday, the need to highlight environmental and social initiatives is more pertinent than ever. Unfortunately, those causes and everything they represent are often drowned out by the latest headline of the day. However, the increased level of social and environmental awareness and urgency isn’t about to go away. In fact, these issues are only becoming more and more pressing. So, we all need to ‘own’ our contribution and stop waiting for someone else to fix our problems.   My guest on today's Podcast is Mara Gourdine, the Global Culture Ambassador at John Paul Mitchell Systems. Behind th...2022-05-2453 minGrow My Salon Business PodcastGrow My Salon Business Podcast141 A Business Masterclass with Van CouncilThere are many qualities to take into consideration if you are going to refer to a salon business as being one of the very 'best in the world’ and we would each have our own criteria to consider.  When it comes to great leadership, a fantastic culture, excellent training, a real career path, great team retention, and consistently having 20% plus in retail and having a very profitable business, there are two salons that really stand out to me.The first one is JUUT Salons, whose owner, David Wagner, I interviewed on a previous episode. If you...2022-05-171h 32Grow My Salon Business PodcastGrow My Salon Business Podcast140 Why “Build It and They Will Come” Is Not a Foolproof Strategy for Starting and Growing a Business with Antony Whitaker“Build it and they will come” is a line from the 1989 movie ‘Field of Dreams’. Unfortunately, it is a strategy that many salon owners use when opening up a new salon only to find that Hollywood movies don’t necessarily reflect business reality.In today's podcast episode, I am answering two questions from our listeners. In answering their questions I will be explaining why “build it and they will come” is not an effective strategy for starting and growing a business.The first question is from Sandy in Birmingham who asks…“I opened my salon 4...2022-05-1030 minGrow My Salon Business PodcastGrow My Salon Business Podcast139 Finding Balance and Avoiding Burnout with Ashleigh HodgesAll the changes that have taken place over the past two years have forced many of us to rethink our work/life balance, and have brought issues around mental health and burnout into greater focus. My guest today is Ashleigh Hodges, a young woman who has built up a well-deserved reputation in the UK hairdressing industry, not only for being very talented at doing hair but also for being an exceptionally nice person in the process.In today’s podcast we discuss:- The imbalance of representation of women in the industry - Mental health and dealing with burnout- Th...2022-05-031h 04Grow My Salon Business PodcastGrow My Salon Business Podcast138 Dealing with Addiction with David Brodsky and Filipe SantosMy guests on today's Podcast are returning guests to the show: Filipe Santos and David Brodsky, who are New Jersey based Salon owners.  In the previous conversation I had with them, we talked about their growing salon business and the success of their business model. If you didn’t catch that episode, it’s number 112, so you can go back and check it out.During the episode, Filipe and David spoke about how they first met in recovery, and on the back of that comment, we decided it would be a great idea to devote an ep...2022-04-261h 30Grow My Salon Business PodcastGrow My Salon Business Podcast137 Creating a Salon Experience that Reflects Your Sense of Style with Greg Ruggeri and Craig LonghurstLike many of you, I will sometimes spend time scrolling through Instagram and occasionally a salon design will stop me in my tracks…  This is the case with Salon Ruggeri based in NYC. Every time I see an image they have posted, it’s always of a beautifully put together and very stylish salon space that breaks the cookie-cutter salon design mould and gives you a peek into the world and the style of the salon owners.  It always makes me want to just go and hang out there because I know it...2022-04-191h 03Grow My Salon Business PodcastGrow My Salon Business Podcast136 What Does It Take to Build a Multi Salon Brand Where Everyone Is a Winner? With JUUT Salon Owner David Wagner.Many people open a salon with a dream to grow it into a big business. Unfortunately, only very few achieve that dream. In today's hairdressing industry there has been a growth in the independent stylist. The salon suite, The booth renter. The freelancer. The business unit of 1. But that business model certainly isn’t for everyone.You can still build a brand, create a career path, and offer training and benefits and an amazing workplace culture that gives people a place to belong that is bigger than just them.My guest on today's pod...2022-04-121h 29Grow My Salon Business PodcastGrow My Salon Business Podcast135 The Art of Consultations with Antony WhitakerEvery relationship that you develop with a client starts with a consultation, and there are many different ways a consultation can be done. I know hairdressers that take up to 30 minutes to do an in-depth thorough consultation, while others say something like, “So what are we doing today?” to a fully gowned-up client with dripping wet hair a split second before they start cutting.  The way you begin your consultations (with both new and returning clients) either opens up possibilities and opportunities, or it shuts them down.  Tune in t...2022-04-0532 minGrow My Salon Business PodcastGrow My Salon Business Podcast134 How to Up Your Instagram Game Using Fashion Relevant Curated Content with Jason CrozierMy guest on today's Podcast is Jason Crozier, salon stylist, editorial stylist and the founder and Director of CrozNest Creative Agency in London.  CrozNest helps salon businesses gain traction by providing digital marketing services and curated content packages for social media.On this episode we discuss:The benefits of using some curated content on your Instagram feedThe relevance of trend reportsThe ever-evolving role of social media in your business And lots more! In this Episode:[02:56] Jason shares where his journey as a creative professional began, and...2022-03-2958 minGrow My Salon Business PodcastGrow My Salon Business Podcast133 The Journey to Building Your Own Education Brand with Sally Rogerson.I always think it’s important to dream. To want a better life for yourself and your family and importantly to have the courage and the grit to step into the unknown and see where it leads you. My guest on today's Podcast is one such person, her name is Sally Rogerson and her hairdressing journey started out in a small town in the north of England and after a fascinating and varied career 30 years later she is the proud owner of SR Academy which is a hairdressing education company based in Scottsdale Arizona. In today’s episo...2022-03-221h 01Grow My Salon Business PodcastGrow My Salon Business Podcast132 The Art of Being a Better Educator with Chris MoodyMany hairdressers aspire to be educators. And over the last few years, due to the rapid growth in social media, and more recently with a little help from Covid, there has been an explosion of people jumping online and getting into the educator space.Some of them are obviously a lot better than others. So, what is it that sets educators apart? And what are the skills and mindset that a salon stylist needs to develop if they want to succeed as an educator?  My guest on today's Podcast is Chris Moody; hairdresser an...2022-03-1554 minGrow My Salon Business PodcastGrow My Salon Business Podcast131 How to Get Around the Objections That Some Hairdressers Have About Recommending Take-Home Retail ProductsIn today’s episode I am going to be answering a question which was asked by a listener; “How can I get my team to talk about and recommend professional take-home products to their clients?” I have a complete module on this very topic in my online Super Stylist course so I will be drawing from that content in this episode. The focus will be on highlighting the typical objections that hairdressers have about recommending retail products to clients, and how salon owners can deal with these.  In today’s podcast we will discuss:2022-03-0836 minGrow My Salon Business PodcastGrow My Salon Business Podcast130 Pricing Your Services with Mick and Kylie DwyerI am frequently asked questions about salon pricing and so I recently did a podcast episode where I spoke on the pricing of salon services (it was episode 127 if you haven’t already checked it out). Today's episode is also about pricing, and I have not one but two guests on the show. They are husband and wife, Mick and Kylie Dwyer, who are former salon owners and educators. They have written a book, and developed an app and an online course all on the topic of pricing!   So in this episo...2022-03-011h 00Grow My Salon Business PodcastGrow My Salon Business Podcast129 The changing role of the hair salon in the community with Benjamin JayThese are interesting and exciting times we are living in, and I’m not just talking about the last two years. The changes that are happening with consumer and employee expectations, lifestyle, technology and how people today want to live their lives today impacts on every area of what we do. And in the hair and beauty business, I find that exciting as I see salon owners reinventing their business and questioning; what is the salon of the future? What role do salons have in the community today? And most importantly where are the opportunities?On...2022-02-2241 minGrow My Salon Business PodcastGrow My Salon Business Podcast128 Navigating Change in the Salon Industry with Robert and Mary CromeansMy guests on this episode have been on the show before. In fact, they were the very first guests I had, way back in March 2018! They are Robert and Mary Cromeans who have a salon business based in San Diego.Aside from our conversation in 2018 they were also part of a group podcast interview I did with them when Covid first reared its ugly head about two years ago… Two years is a long time in business, especially in today's world, and Robert and Mary have never been afraid to change their business, so it is...2022-02-151h 10Grow My Salon Business PodcastGrow My Salon Business Podcast127 How to Determine What You Should Charge for Your ServicesI’m really lucky to have the opportunity to be able to have deep and insightful discussions with salon owners, and other people who have a vested interest in the salon industry. This year on the Grow My Salon Business Podcast, in every fourth episode I will be addressing a question sent in by a listener. For today’s podcast, I am answering a question posed by Louise (from Albuquerque), which was about how to price salon services. This question is relevant to all salon owners everywhere and I felt it would greatly benefit this audience, so tune...2022-02-0813 minGrow My Salon Business PodcastGrow My Salon Business Podcast126 Education and Empowerment In An Ever-Evolving Industry with Stephen MoodyMy guest today is someone who I have had the pleasure of knowing for a very long time as we worked together for a number of years in the ‘80’s. After over 40 years of working for big brand names in the industry, he has now decided to go out on his own as a freelance educator, focused on the creative side of the industry.His name is Stephen Moody and he is well known to hairdressers everywhere as one of the industry’s great educators.In today’s podcast we discuss:Making courageou...2022-02-0157 minGrow My Salon Business PodcastGrow My Salon Business Podcast124 A Solution to a Salon Industry Problem, Minimising Waste With Victoria Tarrant of SmartMixThe fact that you are listening to this means that you are probably a salon owner and therefore could probably be loosely described as an entrepreneur.  And if you are a regular listener, you’ve probably gathered that I love nothing more than a good entrepreneurial story where we get an insight and an understanding into the highs and lows of what it takes each of us on our unique journey to turn the dream into reality. Because when we share our dream and the journey we take, it gives others the inspiration and courage to p...2022-01-1856 minGrow My Salon Business PodcastGrow My Salon Business Podcast123 What does it take to build a luxury salon group with Oscar Cullinan.Have you ever wondered what it takes to build a 15 strong luxury brand salon group? My guest on today's Podcast has done exactly that. He is Oscar Cullinan founder of the Oscar Oscar salon group in Australia.Oscar has built up a very successful 15 strong luxury salon partnership group in Australia and more recently has started his own product line.Many people want to achieve what Oscar has but very few manage to. So, what does it take to go from one salon that was opened on a ‘whim’ to becoming a household name...2022-01-1152 minGrow My Salon Business PodcastGrow My Salon Business Podcast122 What will 2022 hold for you, what’s the obvious next step?I often reflect on how lucky I am to interview lots of great people on this podcast and to have in-depth conversations with such a diverse range of people that have a story to tell and often have a unique area of expertise to share. I’ve always said that it’s a great privilege that I have to be able to ask the guests that I have on this show the questions that I do and to get them to open up so that you the listener - and me, the host - can understand and learn...2022-01-0421 minGrow My Salon Business PodcastGrow My Salon Business Podcast121 Exploring the creative mind of haircutting genius Gianni ScumaciGianni Scumaci was born into a hairdressing family, with a mother who was a hairdresser and a father who was a barber, the hairdressing 'gene' was in his blood right from the start.Living above the barbershop he was introduced into the world of hair as a young boy sweeping the floor and cutting hair from the age of ten.Today, Gianni is quite simply one of the very best haircutters there is.One of the things that make Gianni stand out is that not only is he good with his hands, he...2021-12-281h 12Grow My Salon Business PodcastGrow My Salon Business Podcast120 A career in hairdressing means different things to different people with Mike KargA career in hairdressing means different things to different people. Although most of us start in the same place meaning after beauty school or an apprenticeship the next step is to be a stylist in a salon.    For some people, they will then spend their entire career building up a loyal clientele and the great relationships and friendships that come with it. But for others, they move into different parts of the industry, whether it’s as an editorial stylist, or an educator or perhaps into the product side of the business… there are many opportunities should you wish to pur...2021-12-211h 02Grow My Salon Business PodcastGrow My Salon Business Podcast118 Navigating the World of Alternative Media with The Hair Nerds.I was recently listening to a discussion about climate change and one of the presenters said something along the lines of “It is not possible to achieve the targets we have set in the time frame available.” And the other presenter said, “In 10 to 20 years’ time we will have technology and solutions that haven’t even been imagined today. And that is why these targets are realistic”. Now if you are wondering what that has to do with today’s podcast, the answer is absolutely nothing. Except that in 10-20 years’ time there will be jobs and career pa...2021-12-071h 06Grow My Salon Business PodcastGrow My Salon Business Podcast117 Why Being Restless Helps You Grow with Jason and Joshua MillerI had successful salons for 14 years, and like every business, they had their ups and downs …but definitely far more good times than bad. The reality is that most businesses don’t last 14 years, so when you meet the owners of businesses that have survived and continue to grow and constantly reinvent for 56 years you know that there are some valuable lessons for the rest of us.   My guests on today's Podcast are Jason and Joshua Miller whose parents, Janet and Charlie Miller, started the Charlie Miller salons in Edinburgh, Scotland 56 years ago. And thos...2021-11-301h 00Grow My Salon Business PodcastGrow My Salon Business Podcast116 What are the questions that salon owners should be asking themselves with Antony WhitakerAs we near the end of 2021, what are the questions that salon owners should be asking themselves?I am really lucky in that I get to interview lots of great people on the podcast and have in-depth conversations with salon owners and others who have a vested interest in the success of the hairdressing industry. As a result, it gives me an insight into what’s happening, not just at a local level, but also from a wider perspective, and that gives me the opportunity to observe business and social trends unfolding as they happen, and...2021-11-2326 minGrow My Salon Business PodcastGrow My Salon Business Podcast095 What Impact will the Amazon Salon have on the Hairdressing Business?At the beginning of May, Amazon opened their first-ever salon. It certainly made a big noise in all the Clubhouse rooms, social media platforms, and news outlets across the world.Much of the commentary was based on assumptions of what the motives of Amazon were and how it would impact every area of the salon industry from product development, to new distribution channels, data collection as well as the use of augmented reality and virtual reality …and whether it would impact negatively or positively on the hairdressing industry and the salon revenue model.Today's guest on...2021-06-221h 05Grow My Salon Business PodcastGrow My Salon Business Podcast090 Lessons in Kindness: Winn Claybaugh's Impact on HairdressingMy guest on the show today is Ashley Toliver Williams. She is a salon owner, educator and entrepreneur from Houston Texas and she has a passion and commitment to the industry that is refreshing no matter where you are from.… so listen up, this is another great episode…In today’s podcast we discuss:Changing the reputation of the salon industryWhere salon owners should be focusing their timeThe responsibility to train your team to be better humans as well as better hairdressers and…What is ‘salon culture’ and how do you create itAnd lots more!...2021-05-181h 04Grow My Salon Business PodcastGrow My Salon Business Podcast087 From Salon Apprentice to Global President of a Billion-Dollar CompanyThere are many things to love about this industry, but one thing that I really love is the potential that it has to take you on a journey and enable you to go off in all sorts of different directions, whether it's as an educator, a salon or school owner, an editorial hairdresser or to work in the product sales or corporate side of the industry. My guest today is Jason Yates, who started out as an apprentice hairdresser in a salon in Stoke-on-Trent, which is a city in the North of England, and he now lives i...2021-04-271h 11Grow My Salon Business PodcastGrow My Salon Business Podcast086 How Are You Feeling Today?With the podcast, I consciously strive to have a diverse range of guests, because if I were you, I’d want the full gamut of what the industry at large has to offer.Some guests are inspiring in their creativity, others are inspiring in their business acumen, others are inspiring in the technology that they bring to the industry and others are people who inspire me, and hopefully you, for their contribution they make through this industry to a higher purpose and ultimately to make the world a better place. I think that today's guest com...2021-04-201h 10Grow My Salon Business PodcastGrow My Salon Business Podcast085 Managing the Modern Salon: Addressing Employee Autonomy and FlexibilityI often get emails from listeners asking me questions and suggesting topics or even potential guests for the podcast.I decided on the topic for this week's podcast because of an email I was sent from a salon owner who wrote to me … and I am going to read the essence of what she said…“How does a traditional Salon transition to dealing with an ever-growing trend of team members who have been employees and who now drift to working from home, renting chairs and other forms of autonomy? How do you maintain the branding of you...2021-04-1324 minGrow My Salon Business PodcastGrow My Salon Business Podcast083 Is The Salon Suite or Studio Right For You?Oftentimes on the podcast, I talk about the changes that are happening in the industry and particularly the ever-evolving business models. In the United States, the Salon Suite or Studio as some prefer to call it has had a massive impact on hairdressing and how hairdressers work and that model is influencing salons in many countries.The biggest operator of salon suites is Sola Salon Suites and their very first suite operator was Kim Bennet and so it’s a real pleasure to have Kim as my guest today and get a really good insight int...2021-03-301h 07Grow My Salon Business PodcastGrow My Salon Business Podcast078 Bonus Episode with Mark HayesThere are very few job titles in the hairdressing world that carry with them the responsibility of not just keeping a legacy alive, but also having the courage to evolve and reinvent it to maintain its relevance in a fast-changing world.  Perhaps the most significant job that carries that responsibility is being the International creative director of Sassoon, a title that has only ever been held by 4 people: Roger Thompson, Christopher Brooker, Tim Hartley and Mark Hayes.  The Sassoon brand started when Vidal Sassoon opened his first salon in Bond St Lond...2021-02-231h 20Grow My Salon Business PodcastGrow My Salon Business Podcast077 The Architect's Vision: Jonathan Lovett's Impact on Salon Design WorldwideWe work in a creative industry, and many hairdressers have a real love and appreciation not just for hair and fashion but also for art, design, and architecture.  Good salon design needs to serve multiple purposes. It needs to express a brand's beauty aesthetic, personality, and brand values. But at the same time, it must also be functional, comfortable, considerate of the environmental impact, be legally compliant and appeal to the salon's target market.   The best design doesn't exist in isolation from the people that visit and work within it. But inst...2021-02-1650 minGrow My Salon Business PodcastGrow My Salon Business Podcast075 Use this time of Recovery to Reignite, to Reboot, to Reinvent and to Reimagine what your business could be like on the other sideHello and welcome to this episode of the Grow My Salon Business Podcast I’m your host Antony Whitaker and today I want to talk about the road that lies ahead of us.  Now, I know that varies depending on where in the world you live and it’s a constantly changing scenario so I’ll leave it to you to decide what’s relevant and what maybe needs to be adapted to your particular circumstances… I love these words, Recovery, Reignite, Reboot, Reinvent, Reimagine because I think that this is where we are...2021-02-0215 minGrow My Salon Business PodcastGrow My Salon Business Podcast072 The Journey of Growing a Tech Company in The Salon Space.We are not sponsored as a podcast, so everyone I interview I do so because of what I feel they can add to the knowledge pool for the benefit of hairdressers, salon owners, and the salon industry at large. One of my favourite things is success stories. I love talking to someone who has an idea and then moved heaven and earth to make it happen despite all the naysayers and challenges that are inevitably going to happen. In 2019 I interviewed a Canadian hairdresser by the name of Alicia Soulier about what was then her ne...2021-01-1251 minGrow My Salon Business PodcastGrow My Salon Business Podcast071 An Informed, Objective and Well-Balanced Perspective of How We Are ComingOut of 2020There are lots of things to love about hairdressers and the hairdressing industry, but let’s be honest, sometimes we have more than our fair share of emotion, gossip, drama and even misinformation.In times of great change, and that means 2020 for sure, we need to be plugged into people who have an informed, objective and well-balanced perspective and that's why I am excited to talk to my guest today - my friend, fellow podcaster and CEO of hairbrained Gordon Miller. Gordon is one of those people that although he has been in the industry in...2021-01-051h 08Grow My Salon Business PodcastGrow My Salon Business Podcast070 In 2020 What Are The Lessons You've Learned and What Are You Thankful For?There is a quote I believe is originally from Woody Allen, who said: “If you want to make God laugh, tell him your plans”. Well, if that's the case then whoever your god is then ‘he, she or they’ must have been bent over double with laughter during 2020.So here we are at the end of another year… and what a year it was!This is the final podcast for the year and first thing I want to say is a huge ‘Thank you!’ Amongst other things in this podcast I talk about: ...2020-12-2910 minGrow My Salon Business PodcastGrow My Salon Business Podcast069 Pushing At The Boundaries Of Hair Fashion And Redefining Beauty.There are two very different aspects of the hairdressing industry. First, there’s the business element of running a salon and all that goes with it and secondly there is the creative and emotional side of hairdressing and that is what draws most of us to hairdressing in the first place. I believe that there are only a few hairdressers that are truly creative and that genuinely push at the boundaries of what creates fashion and defines beauty, and they indirectly influence all of us.I feel really privileged to be able to delve into wha...2020-12-221h 07Grow My Salon Business PodcastGrow My Salon Business Podcast067 A Refreshing and Insightful Approach to Salon OwnershipOne of the many things I love about Instagram is the ability it gives us to connect and showcase our work and to be inspired by what other salon owners are doing all over the world. But, let's face it... there's a lot of 'backs of heads' and 'beachy waves with balayage' out there… But then occasionally, you come across interesting hair, beautiful haircuts, and a modern approach to all things business, from sustainability to inclusivity, diversity, and everything in between, and it's so refreshing!      My guest on today...2020-12-0859 minGrow My Salon Business PodcastGrow My Salon Business Podcast065 20% Retail and 20% Profit, How Do You Measure Up?Often I feature world-renowned hairdressers on the podcast, and at other times, I like to feature lesser-known people from the industry that have great success stories that are not only relatable but every bit as inspiring. Some guests on the podcast have lavish salons and high-profile clients in high-profile locations that charge big money for their services. But the problem is that often I find that that actually isolates some listeners, and they say or think to themselves, "I can't do that in my small town - that's just not possible!"  Or...2020-11-2456 minGrow My Salon Business PodcastGrow My Salon Business Podcast064 Even in This Time of COVID, Some Salons Are Growing. What Are They Doing Differently?I get the privilege every week to talk with salon owners all over the world, and some of them are doing it really tough, and believe it or not, others are doing better than ever! Now I know there are many reasons as to why some salons are doing well, and others have been decimated, and it’s not always in your control, and so I don’t want to belittle the very real struggles that some salons are facing because of COVID and lockdowns, etc. But over the next few weeks, I want to focus...2020-11-1759 minGrow My Salon Business PodcastGrow My Salon Business Podcast063 What You Need to Know Before Buying an Existing SalonToday I'm going to talk about a question I am often asked, should you buy an existing business or build a business from the beginning? There is no one size fits all answer, so let's talk about the pros and cons of both options. I have done both. There are good and bad with both options, and they vary dramatically depending on the business you are buying and the situation you are in as a potential buyer.Some red flags to look for are: most businesses are built around the person who owns it; when t...2020-11-1038 minGrow My Salon Business PodcastGrow My Salon Business Podcast060 With Good Fortune Comes Great Responsibility.One thing about podcasts that I really love is that you get to ask people questions that in a social situation would maybe be a little too intense, whereas on a podcast they recognise that that's the intention.My guest today is Michaeline DeJoria, not only is Michaeline the daughter of John Paul DeJoria, the co-founder of John Paul Mitchell Systems but amongst other things, she is also Vice Chairman of the company.I loved having this opportunity to talk with Michaeline and to ask her questions about her life growing up with JP as...2020-10-201h 01Grow My Salon Business PodcastGrow My Salon Business Podcast059 This Is What Leadership and Optimism Look Like!You may not realise it, but I always record this introduction after I have recorded the interview and then edit them together.  I have just finished today's interview with an old friend and NYC salon and school owner Nick Arrojo, and I don’t mind saying it’s had a profound impact on me.  I’ve known Nick since the early 80s when we both worked at Sassoon in the UK and since then he has been one of those success stories building an incredible business in New York, one of the toughe...2020-10-131h 14Grow My Salon Business PodcastGrow My Salon Business Podcast058 The lessons to Learn From The Dreaded Staff Walkout!I always strive to bring a range of guests to the show that can help you grow as a professional, and we need that now more than ever! When I opened my first salon, like many salon owners I was full of enthusiasm, a strong work ethic and a dream to make a difference.  I believe that most salon owners start off like that.  Perhaps when they start most of them don’t have much in the way of business savvy but they understand that the key to grow...2020-10-0647 minGrow My Salon Business PodcastGrow My Salon Business Podcast057 Marketing Isn’t Just About Getting New ClientsThere are many ways to look at the salon industry and judge its viability or effectiveness, but sometimes a couple of simple numbers tell you a lot about it.   For a business to grow, you need two things to happen, first; you need to attract new clients, and second, you need to keep them. The more you keep, the more you will grow.    In last weeks podcast episode 56 with John Harms from Millennium software we discussed the statistics he’s gathered that say that if you get ten new clients today, only 40% of those will come back for a 2nd vi...2020-09-2922 minGrow My Salon Business PodcastGrow My Salon Business Podcast056 Your front desk point of sale software system should be your best friend and silent business partner.I once heard it said that every business is now a technology business, and I believe that to be true today more than ever before. As a generalisation, the hairdressing industry has not always been what would be called ‘early adopters’ when it comes to embracing new technology, and that is often to our detriment. But, having relevant information constantly accessible is what is needed to run businesses efficiently, and for salons having state-of-the-art Point of Sales Software is the starting point.Like everything, there are a lot of POS systems on the market...2020-09-2254 minGrow My Salon Business PodcastGrow My Salon Business Podcast054 Tim Hartley One of The Very Best Haircutters There Has Ever BeenThere are only a handful of hairdressers that truly deserve the title 'Iconic.' But my guest today is Mr Tim Hartley, and he is certainly one of them. Tim is the former International Creative Director of the Sassoon Organization. And over a long career, he has influenced a generation of 'haircutters' with not just how he 'cuts hair' but also with his thoughts about hair and fashion and his understanding of all the references that the wider fashion world draws on. That's one reason I love talking to him because whether it's from art or architecture o...2020-09-081h 00Grow My Salon Business PodcastGrow My Salon Business Podcast053 The changing role of marketing and the opportunities a hairdressing career presentsHairdressing is a career that starts for most of us behind the chair, building a column of clients, and for some people, they only ever want to work behind the chair, and there is absolutely nothing wrong with that, and it can be very rewarding at every level. But for others, their career branches off in different directions, and they seek other opportunities but still within the industry. My guest on today's podcast is Sophie Hill, who is a former salon hairdresser who transitioned through various areas of the industry and eventually formed her own su...2020-09-0150 minGrow My Salon Business PodcastGrow My Salon Business Podcast052 A Lesson in Understanding What it Takes to Build a Barber BrandAll over the world in the last 10 years, there has been a huge renaissance of the barbershop. Quite simply barbering has become ‘cool again’ and there has been a return to the ‘Barbershop’... that uniquely ‘male space’. I don’t for one minute think that it’s a trend that will return back to the ‘unisex model’ that existed since the ’70s. But like everything, there are inevitably some people that have done it far better than others.My guest on today's Podcast is Matty Conrad who amongst other things is a barber and founder of ‘Victory Barber & Br...2020-08-251h 00Grow My Salon Business PodcastGrow My Salon Business Podcast051 Salons Are Full of Young People; As An Owner, You Need To Understand What Makes Them Tick – Part Two.In last weeks podcast, I interviewed two young hairdressers, one from the US and one from Australia with the aim of finding out what makes Millennials and Gen Z 'tick'.We had a great response and so this week I’d like to wrap up with Deanna and James both from the UK talking about their goals and ambitions and what a career in hairdressing means to them.Amongst other things, they recognise that they have the technology available to them in the form of the internet and social media etc that generations before didn’t ha...2020-08-1839 minGrow My Salon Business PodcastGrow My Salon Business Podcast049 Personal Reinvention and Finding Your Niche in the Hairdressing Industry.Are there any questions you have wanted to ask me, or anything you wanted to know about how I got started in hairdressing? You get your wish today because I am being interviewed by Vivienne MacKinder on this episode of the Grow My Salon Business podcast.My good friend Vivienne reached out to me recently and suggested that she do a podcast takeover. She wanted to be the host and have me on the other side of the microphone being grilled. So now I get to find out how my guests feel when they are on the...2020-08-041h 18Grow My Salon Business PodcastGrow My Salon Business Podcast047 Using a SWOT Analysis to get clarity of your current situation.For today's podcast, I wanted to stop and look at the salon business environment that we are currently in and think of how I might best be able to serve my listeners as we are all subject to ever-changing situations.In some parts of the world, salons are reopening for the first time in many weeks, generating cash flow and getting their business moving. In other places, they have been ordered to close again. Even if we went back a month or two there was more predictability about what the future looked like!COVID-19 hasn’t...2020-07-2137 minGrow My Salon Business PodcastGrow My Salon Business Podcast045 I love the expression, “Success leaves clues!”I love the expression, “Success leaves clues!”Meaning that you don’t have to reinvent the wheel. Instead, find someone else who has already succeeded at what you want to do and emulate what they did!Learn to think how they think. Copy how hard they work. Put the hours in that they put in. Understand the sacrifices they have made along the way. The rejections and disappointments they have had along the way. And if you do all of that, there is a good chance that you will succeed too!Success in any fo...2020-06-3048 minGrow My Salon Business PodcastGrow My Salon Business Podcast042 It's all about the Numbers with Tom KuhnThe majority of hairdressers I meet find their way into this industry for reasons like the social interaction or creativity aspects that a hairdressing career can offer. Most of us don’t initially get into hairdressing with a business focus, and there is nothing wrong with that. The reality is that most of us open salons ill-equipped for the skills of what running a business really involves. We have to learn the language of business and learn fast...and many of us do. We often hear about these...2020-06-0950 minGrow My Salon Business PodcastGrow My Salon Business Podcast036 Planning for the recovery phase.Some of us have been on lockdown now for 4-5 weeks, and many of us have no date for when we will be able to reopen. Whereas other countries or states either didn’t have a compulsory close order from the government or if they did close, they are now getting ready to reopen.Regardless of what your current situation is I believe that it’s essential that you plan for the day that you do reopen because if you are going to get through this and come out the other end stronger and even better prepared, then...2020-04-2157 minGrow My Salon Business PodcastGrow My Salon Business Podcast035 Building your business around your values.The only part of these podcasts that I script is the introduction. Sometimes they are easy to write; other times, you don’t know where to start, and that’s what it is like with my guest today.I think that the expression “wears his heart on his sleeve” was invented for this man. He is passionate and driven about everything he does. He leads with an open heart, a sense of honesty, and generosity, and humility that you don’t often come across.I have known him for the best part of thirty years through go...2020-04-141h 02Grow My Salon Business PodcastGrow My Salon Business Podcast034 What does it really take to have a celebrity client base?What does it really take to have a celebrity client base?My guest on today's Podcast is Nicola Clarke who is a salon partner and the creative colour director at John Frieda salons in London as well as being a major celebrity colourist.Nicola's success is not only due to her talent as a colourist but her personal qualities of grit, determination and persistence which are lessons that we all need to take on board as we work through the coming weeks.For many hairdressers, the opportunity to work 1-1 with some of...2020-04-0754 minGrow My Salon Business PodcastGrow My Salon Business Podcast032 Handling COVID-19 with Sean, Virginia, and EmilianoHandling COVID-19 with Sean, Virginia, and EmilianoAs salon owners, it is a challenging moment for many, and inevitably with the uncertainty comes fear and panic is near to the surface. So if we are going to get through this and come out the other end more robust and even better prepared, then we need to make sure we adopt a positive mindset not buy into the fear and the panic.Unfortunately, many small businesses survive on daily cash flow, and they have no fallback position as a buffer for difficult times like this. If...2020-03-241h 14Grow My Salon Business PodcastGrow My Salon Business Podcast030 How to compete with changing ‘employment models’, the age of ‘specialization’ and the ‘evolving salon retail model’.I have the pleasure of working with many salon owners all over the world. As a result, I am very fortunate to have inspiring and insightful conversations about the changes that are happening in the salon industry. But, perhaps, more importantly, I get an insight into how forward-thinking salon owners are evolving their business approach to accommodate the never-ending changes to succeed in the salon business today. Today’s guest on the podcast is Ben Jay co-owner of ‘The Hair Loft’ salons, a successful family business in Chicago that started in 1980 and cont...2020-03-101h 00Grow My Salon Business PodcastGrow My Salon Business Podcast029 What Does It Take To Be A Global Colour Ambassador?One of the things I love about this industry is the opportunities that there are for people to evolve into different areas of hairdressing if they wish to.Don’t get me wrong; there is absolutely nothing wrong with being 100% focused behind the chair as a stylist or a colourist and building up a salon clientele. Or maybe even opening up your own salon.But for some people, their journey takes them in other directions as an educator, or to various other opportunities within product companies.My guest today is one of those pe...2020-03-031h 00Grow My Salon Business PodcastGrow My Salon Business Podcast028 The Challenges of Juggling Multiple Roles in Life From Being a Wife, Mother, Stylist, and Business OwnerI consciously go out of my way to interview a diverse range of people for the podcast. But, the one thing I know that they all have in common is that they are building successful, profitable businesses, regardless of where in the world they are. My goal is to interview a range of people at all stages of their careers in various areas of the salon industry to bring you a mixture of inspiration, entertainment, and practical ideas and advice to help you grow your salon. Today’s guest on the podc...2020-02-251h 01Grow My Salon Business PodcastGrow My Salon Business Podcast027 One woman’s journey and her love of the craft.I’m sure that like me, you get inspired by people for lots of different reasons. Sometimes it might be because of what they have achieved. Other times it may be the journey they have had to get there, or maybe how they’ve handled adversity and overcome challenges.Or maybe you get inspired by how they think. How they think about people, how they think about life, and how they think about hairdressing.My guest on today’s podcast is Traci Sakosits, North American Creative Director of the Sassoon Salons and Academies. Traci h...2020-02-1857 minGrow My Salon Business PodcastGrow My Salon Business Podcast026 An insightful look into the world of one of the great commercial hair colourists.Over the last few years, there have been many changes in the hairdressing industry. One of those changes has been the continual evolvement of ‘all things hair colour’, and inevitably hand in hand with that has been the rise of the ‘Hair Colourist'! I would never say that colourists were the poor cousin to stylists, but stylists were more likely to be the rockstars of hairdressing. However these days there’s definitely a feeling that ‘Colourists’ have really come into a league of their own.  One such person is my guest today, Mr Jack Howard who is definit...2020-02-111h 07Grow My Salon Business PodcastGrow My Salon Business Podcast024 The story behind building ‘Just Cuts' a successful salon franchise.“Can you imagine expanding your brand beyond your wildest dreams?” If that is something you think about, listen as Antony and his guest, Denis McFadden, founder of the Just Cuts group, chat about how he did just that. Denis shares with us how he went from having only a full-service salon to also opening up four Just Cuts salons in a matter of years, and the growth after that has been astounding.  Listen in as we discuss:The story behind the Just Cuts brand.The important steps in building a franchise for both the franch...2020-01-2858 minGrow My Salon Business PodcastGrow My Salon Business Podcast023 One of the many roles the salon owner has is that of ‘Marketing’.“What is marketing?” If that question makes you stop a second and think you need to listen as Antony discusses all things marketing on this episode of the Grow My Salon Business podcast. There are three significant areas he will focus on with many other ideas surfacing along the way. Listen in as we discuss:What is marketing meant to do?Why it is essential to understand who your target market or client is.What is the concept of your salon business?Marketing is communication by connecting and engaging with people. Marketing used to be about...2020-01-0741 minGrow My Salon Business PodcastGrow My Salon Business Podcast022 Mr Sam Villa One of the Most Passionate, Authentic and Humble Educators in the Salon Industry today.On today’s episode of the Grow My Salon Business podcast, Antony speaks with Sam Villa. Sam is known in the industry for his passion, authenticity, humility, and for being a great educator because teaching is his passion. Listen in as we discuss:The changes that are happening in education.The role of social media in continuing education.The personal skills of success.Sam talks about his background, why he never wanted to be a barber, and why he chose to be a stylist. He speaks about being in his dad’s barbershop shining shoes for c...2019-12-311h 06Grow My Salon Business PodcastGrow My Salon Business Podcast021 What does it take to Balance the Many Roles of Today’s Successful Salon Owner with Martha Lynn KaleWelcome to the Grow My Salon Business podcast with host Antony Whitaker. In today’s episode, Antony is speaking with Martha Lynn Kale. Martha Lynn is the owner of the award-winning salon Mirror Mirror based in Austin, Texas. Listen in as we discuss:The importance of finding balance in your life.What it takes to succeed as a woman in business today, especially while balancing a young family.The importance of blogging and social media.What exactly is a safer salon?What do the staff want today?Martha Lynn tells us about wanting to launch her...2019-12-1759 minGrow My Salon Business PodcastGrow My Salon Business Podcast020 Salon Republic’ the Pros and Cons of the Salon Suite Business Model with Eric TaylorIn this episode of Grow My Salon Business with host Antony Whitaker, Antony is talking with Eric Taylor. Eric is the founder of the Salon Republic, salon suite business in California. Salon Republic is booming with 21 locations and a total of over 2000 individual suites. On top of that, Eric is also a fantastic podcaster and has a podcast called The Hair Game. Listen in as we discuss:Why the salon studio model started.Who started it and where. What is driving the growth? Things to consider when looking at leasing a suite.Who is a fit for...2019-12-031h 04Grow My Salon Business PodcastGrow My Salon Business Podcast019 Consultations can Make or Break your Salon with Vivienne MackinderWelcome to this episode of Grow My Salon Business with host Antony Whitaker. Antony’s guest today is Vivienne Mackinder, she is a hairdresser, educator, innovator and industry leader. She talks to us about training, leadership, awards, and succeeding as a woman in business.Vivienne says she is still a student and still learning after all of these years, and she finds it delicious. Her most prominent teacher right now is her website, HairDesignerTV. It is regularly teaching her something new from things like communication skills, telling stories, and how to be more efficient. Vivienne sta...2019-11-1958 min