Anu Adegbola - Podcast Details

Shows

PPC Live The Podcast - The F*ck ups that led to TriumphsEP326 - Clients We Should’ve Fired Sooner ft Sarah StemenIn this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for...2025-07-1738 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP325 - Turning a 40% ROAS Mistake into Opportunity ft Kate LukeIn this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays...2025-07-0928 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP324 - The £20K Overspend: How Integrity Saved My Career ft Serge NgueleIn this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience.Key TakeawaysFor PPC Professionals Facing Mistakes:- Stay Calm: Remember that no lives are at stake in PPC- Own It Completely: Take full responsibility without making excuses- Be Proactive: R...2025-07-0328 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP323 - The Double-Edged Sword of Building Your Brand ft Dii PoolerHost Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the spot with complex YouTube and CTV questions outside her speciality area of paid search and lead generation. Despite her expertise, not having an immediate, polished answer shifted the room's energy, leading to passive-aggressive comments and microaggressions. The episode examines how building a strong personal brand can lead to unrealistic expectations and pressure to be perfect in every situation.Building authority creates...2025-06-2628 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP322 - When Client Transparency Goes Wrong in PPC ft. Susan Richards-BensonSusan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to client dishonesty.The Setup:Client: Indoor children's playground in FloridaTiming: Christmas period (peak season)Problem: Google Ads account suspended for "circumventing systems"The 2-Month Investigation:Google support only provided generic responsesTeam checked for malware, IP issues, site problemsDeveloper unavailable during holidays...2025-06-1927 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP321 - How Holiday Traffic Destroyed My Client's Lead Generation ft Peter GubaIn this candid episode of PPC Live The Podcast, host Anu sits down with Peter Guba, a Google Ads expert and founder of Profit Mill, to explore the raw reality of PPC failures and how they can become powerful learning experiences. Peter shares two memorable mistakes from his career - one hilarious, one costly - that shaped him into the marketer he is today.The main story centres on a perfect storm of PPC disasters: while managing a multi-million dollar enterprise event management client, Peter's Dynamic Search Ads began targeting Christmas trivia...2025-06-1138 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP320 - From $300K Mistakes to Management Gold ft Greg FinnIn this episode of PPC Live: The Podcast, host Anu chats with Greg Finn, co-founder of Cypress North, about the biggest mistakes he's witnessed in PPC and how they became learning opportunities. Greg shares two major f-ups: a Halloween costume company that accidentally set their monthly budget as a daily budget (spending $300K instead of $30K), and his own team's Microsoft Ads import error that sent one client's ads to a completely different advertiser's account.More importantly, Greg reveals how these disasters shaped his management philosophy and company culture, emphasizing transparency, open communication, and treating mistakes as...2025-06-0441 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP319 - Why Red Flags Matter in Client Selection ft Kat SaleIn this episode of PPC Live The Podcast, host Anu interviews Kat Sale, co-founder of House of Performance, about a catastrophic client experience that serves as a cautionary tale for agency professionals. Kat shares how a gifting company client spent £40,000 in just three days with zero sales, despite her team's explicit warnings against their aggressive launch strategy. The situation escalated when the client refused to pay £12,500 in consultancy fees, forcing Kat to write off the loss and end the relationship.Key takeaway discussed: Key Takeaways"Eat the dog food" - Always te...2025-05-2930 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP318 - The £50 Bid Disaster ft Chris NightingaleIn this episode of PPC Live, host Anu interviews Chris Nightingale, founder of Can-Do Digital Marketing, about a significant mistake early in his PPC career and how he turned it around. Chris shares the story of accidentally increasing bids by £50 instead of 50p, causing massive overspending for a client. He discusses his immediate panic response, how he addressed the situation professionally, and the surprising support he received from his manager.Key takeaways discussed: Good management matters - Supportive leadership during crises can turn failures into learning experiencesAsk for forgiveness, not permission - Testing a...2025-05-2126 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah HopkinsIn this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase.The conversation explores how Navah turned this potential disaster into a valuable learning experience by:Promptly identifying and addressing the issue with transparencyInvestigating invalid clicks that led to securing credits from GoogleDetermining that max conversions wasn't appropriate for legal...2025-05-1434 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP316 - When Good Clients Go Bad ft Jyll Saskin GalesIn this episode of PPC Live The Podcast, host Anu welcomes Google Ads coach and ex-Googler Jyll Saskin Gales to discuss a pivotal moment in her career – taking on a client she shouldn't have. Jyll shares how ignoring red flags led to a situation that forced her to fire a difficult client and refund their retainer, but ultimately pushed her to transform her business model from Google Ads management to coaching and education.Listen as Jyll provides valuable insights on:Recognizing client red flags before they become problemsSetting and maintaining professional boundariesTrusting your gut wh...2025-05-0727 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP314 - Lead Gen & PMax Campaigns with Boris Beceric#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AIQ1 What is it like being a LinkedIn influencerQ2 What are your biggest frustrations with the industry right now?Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?Q4 What is your position on using PMAX and under what circumstances?Q5 SKAG or STAG, what is your position on which strategy...2025-03-0641 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP313 - AI Client Side with Helen Dooner#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-houseQ2 What are your general feelings towards AIQ3 What wouldn’t you allow AI to touchQ4 What has AI changed the most for youQ5 Does your Lead Gen team use Performance MaxEx...2025-02-2624 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP312 - Account Structure and AI with Chris Ridley#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley, about account structure and AIQ1. Does Account Structure Even Matter Anymore?Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not?Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not?Q4. What are your biggest frustrations with account and/or campaign structures right now?Q5. If you could change something...2025-02-2045 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP311 - PPC & AI with Matt Beswick#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025"Q1 How did you get into client-side Q2 What frustrates you most about all the new updatesQ3 How is your PPC workload as a client-side professionalQ4 What’s one thing you want to leave people withQ5 Advice to freelancers wanting to pitch...2025-01-2937 min

Search with Candour - SEO podcastWhy SEO & PPC Teams Must Work Together | Anu AdegbolaJack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results. Chapters 00:00 Introduction 02:37 Sponsored by AlsoAsked 04:02 Anu Adegbola's Background 04:41 SEO and PPC Collaboration 07:17 The Importance of Fresh Perspectives 16:50 Leveraging Customer Insights 20:23 SEO and PPC Best Practices 31:12 Testing and Adapting Strategies 35:08 The Importance of Flexibility in PPC 35:48 The Power of Brand Consistency 37:19 Navigating...2025-01-201h 06

PPC Live The Podcast - The F*ck ups that led to TriumphsEP300 - Keeping Up To Date When Client-side with Brooke Osmundson#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? 2024-09-2642 min

ppc.zone | New Perspectives and Insights for Digital Marketersppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation & talking about the latest in the industry. She hosts the #PPCChat Roundup podcast that is based on the Tuesday #PPCChat Twitter chat where experts from all over the world talk about the latest happening in the PPC world and share their experiences. She also started up PPC Live - a PPC Event in London UK, bringing 3/4 expert speakers to the UK community t...2022-11-0909 min

ppc.zone | New Perspectives and Insights for Digital Marketersppc.zone November 2022: Anu Adegbola “Why being part of a community is important for your PPC career”Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation & talking about the latest in the industry.She hosts the #PPCChat Roundup podcast that is based on the Tuesday #PPCChat Twitter chat where experts from all over the world talk about the latest happening in the PPC world and share their experiences. She also started up PPC Live - a PPC Event in London UK, bringing 3/4 expert speakers to the UK...2022-11-0909 min

The Girls in Marketing PodcastWorking in Paid Search with Anu AdegbolaAmy is joined by Anu Adegbola, Paid Search Account Director at Marin Software. In 2021, Anu was named in the Top 25 Influential PPCers, she's also the podcast host of PPC Chat Roundup as well as a speaker and founder of PPC Live UK. After 12+ years of working in paid search, Anu has stacked up a ton of knowledge that she shares during this episode. In particular, Anu talks about her love of giving back to the PPC community, the reality of being a company director, and how to deal with difficult clients. If you're a paid search fan and want...2022-08-1042 min

Azeem Digital Asks - The All-Round Digital Marketing Podcast04 - Anu Adegbola on positivity, experience, and a big announcement!In this episode, I got to pick the brains of the brilliant Anu Adegbola. She's got over 10 years experience in the industry, is a conference speaker, she's founded her own company, and she's also kind enough to do a podcast roundup of the weekly #ppcchat on Twitter - a busy woman! She also has a big announcement to confirm on the podcast which you may have missed if you didn't catch the press release recently - tune in to find out what it is! I know I say this with every guest but I do...2020-08-1933 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP116 - B2B Advertising#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92) Q1 Do you only do B2B or do you tackle other industries as well? Q2 What is your top issue when thinking about B2B advertising? Q3 Any interesting trends you are seeing in B2B? Q4 What platforms / tactics do you use to attract top of the funnel B2B traffic? Q5 What platforms / tactics do you use to capture middle of the funnel leads from B2B traffic? Q6 What platforms / tactics do you use to capture bottom of the funnel leads from B2...2020-08-1243 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP115 - Client Communication#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not? Q3 Has the level of communication clients want changed lately? Do they want more, less, different type(s)? Q4 What types of communication channels or tools do you use with clients? Q5 Is there an aspect of client communication that you’re struggling with/have struggled with? Did you fi...2020-08-0543 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP114 - Beyond Google & Facebook#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown) Q1 what is something amazing that has happened to you in July? Q2 What percentage of your accounts are comprised of advertising on Google, Facebook or Instagram currently? Q3 Are your clients open to or interested in advertising on other networks? Q4 What is the biggest objection you hear when you propose expanding to other networks? Does it vary by network? Q5 What networks would you like to advertise on, but haven’t been able to get clients to say yes to? Q6 Have you found a...2020-07-3032 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP113 - CCPA - California Consumer Privacy Act#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3 Are you seeing any changes in your data that you think are a result of CCPA? Q4 How, if at all, are you adjusting your strategies now that CCPA is being enforced? Q5 Do you think it is...2020-07-2233 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP112 - YouTube Advertising#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke) Q1 What would be the advantages of testing video on YouTube vs. Facebook? Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why? Q3 In the last six months have you experienced growth in your YouTube budget or have you launched YouTube for an advertiser? Q4 What is the biggest hurdle for you or a brand you work with when it comes to testing or scaling the b...2020-07-1531 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP111 - Positioning in PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by April Dunford (@aprildunford) Q1 What (if anything) does the term "positioning" mean to a PPC marketer? Q2 I’m interested in storytelling and how we use it in a practical way in marketing. Do you use storytelling as a tool in your work? How? Do you use a structured storytelling approach? Q3 In my work as a consultant, I am often working with teams to help them think about their product in new ways. Do you find yourself doing this? How do you help teams understand that a...2020-07-0937 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP110 - Local PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 Let's start with ad copy. Other than Headline 1, what ways are you using ads for local ppc campaigns Q2 Along the lines ad adcopy, what are your strategies for ad extensions. We a lot talked about extensions earlier this month, what are your go-tos for local campaigns Q3 Let's talk campaign structure/strategy. How are you focusing on areas that may outperform others? Q4 Along the lines of account structure, do you typically target by zip, city/town or radius? (Yes, it depends...2020-07-0128 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP109 - Getting Platform Support#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Which platforms do you find have the best support right now? (Worst is the next Q). Q2 Which platforms do you find have the worst support right now? Q3 If you need support for a Google Ads issue, what do you do? Anything outside the platform? Q4 If you need support for a Facebook or Instagram issue, what do you do? Anything outside the platform? Q5 If you need support for a Microsoft Ads or LinkedIn Ads issue, what do you do...2020-06-2429 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP108 - Ad Extensions#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns. Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance? Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away... Q4 Let's talk strategy, what are some cool ways you are utilizing ad extensions? Q4.2 And are you testing any ne...2020-06-1730 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP107- Targeting is getting harder (Keywords&Audiences)#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed that keyword matching has gotten worse (matching to more irrelevant or questionable things) in Google Ads lately? If so, what are you seeing? Q2 Does match type seem to have any bearing on how queries are being matched on Google Ads? Q3 What are you doing to try to mitigate the impact of the looser matching that seems to be happening in Google Ads? Q4 Is the continued fuzzying up of keyword matching in search changing your strategies for s...2020-06-1038 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP106- Socially Aware Advertising#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause? Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying? Q3 Are you uncomfortable with anything you’re being asked to do or not do within the accounts that you manage? Q4 What, if anything, do you want to...2020-06-0326 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP105 - Ad copy#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? ...2020-05-2726 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP104 - Managing PPC During Recession#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last? Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business? Q3 Will you be shifting your offerings, adding or learning new skills/services, etc. as a result of the current situation? Q4 How do you think the lasting economic impact will affect the agency/in-house pendulum...2020-05-2036 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP103 - Finding New Ideas#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long, on average, have you been working on the accounts you have right now? Q2 How do you find new ideas to try in your accounts? Do you have different sources for campaigns in different platforms? Q3 Is there a new idea you’re working on now? Q4 Do you find that clients are resistant to new ideas or things to try? Does it happen more frequently for any particular platform? Q5 Do you find that you are hesitant to try ne...2020-05-1340 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP102 - Performance & Resources#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries? Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries? Q3 How are CPCs in your accounts? Up? Down? Steady? Q4 Are you using any Smart bidding or other automated bidding strategies? How are they holding up? What industry or industries? Q5 Anything else you’ve noticed in the past week that’s interesting? Q6 With conferences on indefinite hold...2020-05-0636 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP101 - Platform News & Updates#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think about Facebook rolling back the forced CBO (campaign budget optimization)? Will this change anything for you? Q2 What do you think about Google Shopping announcing that they will now offer free listings for any business in the Shopping tab? Will this change anything for you? Q3 What do you think about the Google Ads advertiser verification program? How do you envision this going for your clients/company? Q4 What do you think about the COVID grant programs announced...2020-04-2929 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP99 - PPCChat Community Q&A#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Many #ppcchat freelancers have lost clients and will have to re-build their client bases. What is your best strategy for getting clients? (Specifics.) From @stevegibsonppc Q2 Do you have any tips for B2B lead gen targeting in FB? (Starting initial targeting, optimization, set up, type of ads etc...)? From @360vardi Q3 Curious if anyone has played with Video Builder yet? From @JanineSEM Q4 Tips for viewing multiple conversions in Facebook Ads? From @Mel66 Q5 In a lot of categories, average CPC sho...2020-04-2224 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP98 - PrognosticatingQ1 Let’s start by checking in on how things have changed for you and/or your clients over the past week – what are you seeing? Q2 What do you think will be impacted the most after this is all over in PPC? Why? Q3 What do you think will be not impacted or least impacted after this is all over for PPC? Why? Q4 Do you think in the aftermath of COVID-19 the agency vs. in-house cycle will swing big in either direction? Why? Q5 What do you hope will happen in PPC in the post pandemic time? Q6 What...2020-04-1528 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP97 - Trends we are seeing#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now? Q4 Have you seen any ad campaigns that you th...2020-04-0828 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP96 - Working in PPC Right Now II#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler @amaliaefowler Q1 How are you doing, really? Q2 How have you seen communication change during the last two weeks. More emails? Less emails? More questions? Radio silence? Q3 Given the uncertainty of the current environment, are you making changes to how you communicate? If so, how? Q4 What communications have surprised you in this time in a positive way? What do you hear from clients/see them doing in this time that's been positive and unexpected? Q5 We've all had to change strategy, we've spent...2020-04-0139 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP95 - Working in PPC Right Now#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How is your PPC work being impacted by the economic news and/or the coronavirus this week vs. last week? Q2 Have you changed any strategy or put anything into place over this past week? How is it working? Q3 Are client attitudes, questions and/or expectations changing in the midst of all this? Are any asking you to reduce fees? Q4 Anything else you’ve figured out that you’d like to share with the community about how to do paid search...2020-03-2534 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP94 - Working in Uncertain Times#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is your PPC work being impacted by the economic news and/or the coronavirus? Q2 Have you changed any strategy or put anything into place as a result of the terrible economic news and/or the coronavirus? Q3 What are clients saying, feeling or doing in the midst of all this? Q4 Has this changed your strategy for yourself (your business) for Q2 and beyond? If so, in what ways? Q5 Is there anything we, as a community, could do to help y...2020-03-1827 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP93 - Snapchat#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Have you started to run Snap Ads... why or why not? Q2 This is a semi Q2 but... Beyond ecom, have you ran Snap Ads for other industries? Q3 Has getting creative been a roadblock? How are you getting around it? Q4 What ad formats or channels/placements are you finding work? Channels = Snap Ads vs Story Ads. Think of those two as FB and IG....in that ads on one does not get you ads in Story placement for example. Little known sec...2020-03-1111 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP92 - Disruptions#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned are you about the coronavirus causing major disruptions in the world in general and specifically to your work (or daily life)? Q2 Is the coronoavirus something that is already impacting you/your clients and/or is it being talked about for planning for disruptions it may cause? Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.? Q4 Do you have any plans in place for how to deal with a major disr...2020-03-0426 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP91 - Keyword Matching & Challenges#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What type(s) of keyword matching are you currently using in your Google Ads – broad, broad match modified (BMM), phrase or exact match? Q2 Has your strategy for keywords changed over the past year with the changes to how keyword match (or don’t match, depending on your world view!)? Q3 What is your biggest challenge with the current state of keyword matching in Google Ads? Q4 Have you found any successful ways to mitigate these challenges? Q5 What are some examples of crazy...2020-02-2634 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP90 - Changes in PPCQ1 Are you currently a Google Partner? Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”? Q3 Will you continue as a Google Partner in 2020? Why or why not? Q4 What do you think a Google Partner Program should look like? Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protection law, along the lines of GDPR in Europe)? Q6 How concer...2020-02-1931 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP89 - PPCAudits#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit? Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered? Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform? Q4 Are there things you tend to find frequently when auditing Google Ads accounts? Q5 Are there things you tend to find...2020-02-1239 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP88 - Performance Plateau In PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones? Q4 What are some things you like to t...2020-02-0526 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP87 - Acquisition vs Retention in PPC#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when running retention campaigns? Does it differ by platform? You can answer this about challenges to even running retention campaigns too. ...2020-01-2924 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP86 - Cross Platform:Channel Strategy#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What does “cross platform/channel strategy” mean to you? And/or do you have another term you use for strategy across different platforms/channels? Q2 How do you go about developing cross platform/channel strategy? Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel? Q3 On average, on how many platforms/channels are your clients advertising? Q4 Do your clients want to be advertising on more platforms/channels than they are cu...2020-01-2132 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP85 - 2020 PPC Wishlist#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for LinkedIn Advertising in 2020? Q6 What is your biggest wish (or wishes) for other advertising...2020-01-1533 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP84 - Instagram Ads#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise) Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable Stories Carousel ads have been a game changer for many of ou...2020-01-0828 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP83 - PPC Year In ReviewQ1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thing that you thought would work, but didn't, etc.)? Q7...2020-01-0322 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP82 - Inclusivity#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield) Q1 What inclusivity challenges have you encountered with your campaigns? Q2 How do you communicate inclusivity in your PPC campaigns? Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message? Q4 What can you do when a user's marginalized identity isn't revealed in their query? Q5 How do you integrate targeting into your PPC campaigns to promote inclusivity? Q6 How have you convinced leaders or clients to invest in inclusive PPC campaigns? Q7 Why are inclusive campaigns important t...2019-12-1830 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP81 - Testing&ExperimentsQ1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules for your test/experiments, such as how long they should run, number of...2019-12-1125 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP80 - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital MktgAd Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to the homepage rather than the exact page for conversion. What’s your take on this? Q4 Can you give s...2019-12-0914 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP79 - Black Friday Cyber Monday#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)? Q2 Overall, how did this year’s BF/CM go, generally for your accounts? Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)? Q4 What offers performed the best? Q5 What were client expectations like for this year’s BF/C...2019-12-0428 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP78 - Challenging Assumptions#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you or your team have made? How do you handle this when you realize your premise may be...2019-11-2726 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP77 - Microsoft Advertising#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for your clients? What industries are the clients in? Q4 Are any of you currently using or plan...2019-11-2121 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP76 - Facebook 2019/20#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Creative Testing? How has it been working? Q6 How many ads do you...2019-11-1316 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP75 - PPC Conversion Challenges#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conversion rate, where do you typically start/look first for opportunity? Q6 How often do you fi...2019-11-0632 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP74 - Challenges with Remarketing#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing campaign that you thought was awful (one of yours or one you we...2019-10-3028 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP73 - Shopping Campaigns Holiday Season#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers here, we always need new planning ideas. Q4 2-Part Question: How have you seen Amazon in your Shopping Campaign Auction Insights...2019-10-2324 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP72 - LinkedIn Ads#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj) Q1 When do you use #LinkedInAds and why? Q2 @LinkedInMktg is going on a tear with product releases. What's your favorite new #LinkedInAds feature? Q3 Of the 23 ways to target on #LinkedInAds, what's the one targeting facet you couldn't live without? Q4 If you could wave a magic wand and #LinkedInAds could do anything, what would it be? And why? Q5 What have you noticed changing in your #LinkedInAds performance over the last quarter or year? Positive or negative. Q6 How has your #LinkedInAds...2019-10-1622 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP71 - Google Ads Scripts#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL) Q1 Are you using Google Ads/Bing scripts in your accounts? Why or why not? Q2 What is your favourite script and why do you like it? Or, if you don't have any running yet: what would you loooove to have a script do for you? Q3 When thinking about scripts, what benefits are most important to you (please rank with percentages, try to get to 100%) A> reduce manual labour B> increase account performance C> prevent mistakes D> other, namely … Q4 How do you di...2019-10-0927 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP70 - Successes & Failures#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a PPC success story that you’re really proud of? Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success? Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how did you handle it? Q4 What was the biggest lesson you took away from this successful initiative? Q5 What is an example of something you tried that just didn’t...2019-10-0222 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP69 - Getting Big Results In Small CampaignsQ1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that? Q4 Do you deal with limited budg...2019-09-2630 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP68 - Brand & Competitor Bidding#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you bid on your brand terms? Q2 What is the biggest reason you have for bidding on brand terms? Q3 What is the biggest reason you have for NOT bidding on brand terms? Q4 What is your best success or worst failure experience with bidding on brand terms? Q5 Do you bid on competitor terms? Q6 What is the biggest reason(s) you have FOR bidding on competitor terms? Q7 What is the biggest reason(s) you have for NOT bidding on...2019-09-1830 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP67 - (Lack Of) Advertising Platform Support#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 What is your favourite thing about fall/what are you most looking forward to this season? Q2 Let's start by discussing some positives. What works for you with regards to ad platform support (Google & Facebook mainly) Q3 What frustrates you the most about @GoogleAds support? Q4 Given the frustrations we as experts experience with Google Ads, what advice would you give to small businesses who lack our perspective on these situations? (Other than hiring one of us) Q5 Facebook support, what is your b...2019-09-1031 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP66 - Facebook Bidding#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you all get up to this long weekend? Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have a process or a phone tree path you use. Q3 How is audience bidding different than keyword bidding? The power of 5 campaigns is real. Q4 What are some best practices those new to FB family of apps should know? Or even those looking to sharpen their skills in the coming months Q5 Lets do an AMA (ask me...2019-09-0415 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP65 - Paid Media HotPot#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – do you care? Does it change anything for you? Q2 Google Ads is also sunsetting (don’t you love that term?) showing ads average position – do you care? Does it change anything for you? Q3 Facebook Ads will start having Campaign Budget Optimization only next month – do you care? Does it change anything for you? Q4 Are you at all concerned...2019-08-2825 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP64 - Facebook Ad Creative#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you utilize one type of Facebook ad creative more than others? If so, why? Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative? Q3 Have you found a specific cadence that generally works for Facebook ad creative in your accounts? What is the sample size of impressions you consider before deciding on the performance of an ad’s creative? Q4 What is the best length for vi...2019-08-2124 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP63 - Facebook Ads#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8) Q1 Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no ) Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when? Q3 When you set up accounts, do you have a particular account structure that you typically follow? Q4 Has the impending transition to CBO cha...2019-08-1432 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP62 - YouTube Advertising#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers (in the grand scheme of YT thresholds) get some momentum going? Q...2019-08-0722 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP61 - Preparing for Black Friday#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Summer is half over... how are your summer goals going? Anything coming up special in August? Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client. Q3 What's your process starting when you do start to plan for BF 2019? Do you look at last year's data at all? Q4 Any interesting successes you saw last year, that you want to try and build on this year? Sharing...2019-07-3012 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP60 - PPC In The Bigger Picture#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to actively work together? Please include if you’re agency or in-house and how many y...2019-07-2429 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP59 - Responsive Search Ads#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little  Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is. Q3 We'll get into some of the negative aspects of RSAs in...2019-07-1728 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP58 - Amazon Advertising#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.  Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out... Q4 What does everyone think of Amazon buying Sizmek? Q5 What do you wish Amazon would release in 2019? Could be a fe...2019-07-1016 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP57 - Conferences & Self Development#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc) Q1 In terms of your own self-development, how important is attending a conference to you, and why?   Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role? Q3 If you've spoken at a conference - what motivated you to apply? If you've never spoken, would you consider it, and why? Q4 Do you make time for your own development, and how? Q5 What are you currently learning about? (This might be a...2019-07-0330 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP56 - Education in PPC#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 How did you get into PPC? Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you? Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc Q4 What do you think education programs are missing or lacking in regards to digital or PPC? Q5 What advice do you have for someone interested in pursuing a career in PPC? Q6 What a...2019-06-2634 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP55 - Youtube Advertising#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin) Q1 How many of you are running YouTube campaigns today? Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy? And yes I said the S word... we need to think that way more Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing? Q4 If you are running Top of Funnel YouTube do you run it in the same account as your search? Why or why...2019-06-1922 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP54 - AI, Machine Learning and PPC#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining? Q4 What automations work well for you? Any must-haves that everyone should implement? Q5 What automations don't work well for you? Have you found...2019-06-1328 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP53 - GeoTargeting#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients? If so, how? Q4 Do you use similar geo targeting on other p...2019-06-0619 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP52 - Roadblocks#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock? Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do? Q3 What is your biggest roadblock or "in need of a workaround" frustration right now? Q4 How do you handle it when a platform (I’m looking at you...2019-05-3125 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP51 - The Future of GoogleAdsQ1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions for their announcements at this year’s Goog...2019-05-0826 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP50 - Questions Clients & Bosses Bring Up#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that? Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?" Q4 "I don't want to bid on our brand name, its a waste of money Q5 "I want to run video but I have no video, y...2019-05-0222 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP49 - Spring Cleaning For PPC#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it? Q2 What kinds of “spring cleaning” things do you do? Q3 Are there things you think about doing, but don’t quite get around to doing to “spring clean” accounts? Q4 Are there any tools you use for “spring cleaning” type tasks that you love? Q5 Do you have processes in place that are e...2019-04-1720 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP48 - Pricing Models#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are there aspects of your pricing structure that are working really well? Q6 Are there as...2019-04-1123 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP47 - Display Advertising - Is It Still Worth It?#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you running on those networks? Q3 What is working well in display for you right now? Q4 What is NOT working well in display for you right now? Q5 Has client interest in/desire for display changed over the past year? If so, in what ways? Q6 Do you wish you were doing more display? Why or why not? Q7 What is the...2019-04-0325 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP46 - Filling The Funnel – The PPC Mantra Explored#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it? Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)? Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways? Q4 What do you find to be the best strategies and tactics to use when targ...2019-03-2731 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP45 - Apps#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform? Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps? Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them? Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and why? Q5 ?? Q6 what advice or tips would you give someone ready to...2019-03-2117 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP44 - Reflections on Q1#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to Q1 of 2018 or different? If it has been different, how so? Q2 Have you done anything new this quarter? How is it going? Q3 Have you retired or stopped doing anything this quarter? If so, why and how it is going? Q4 What, if any, changes (by the platforms) have impacted you this quarter? How so? Q5 What...2019-03-1325 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP43 - Shopping Ads#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk) Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat? Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!). Q3 Are you testing bidding automation solutions in Shopping Ads? Any takeaways or learnings to share with the class? What do you love, what do you hate about what you have tried? Q4 In the brave new...2019-03-0622 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP42 - Creating Repeat Customers Via Upselling & Cross selling#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client? Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which is a given. Q4 For my B2B peeps t...2019-02-2721 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP41 - Search Conferences#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experience for you? Q5 What makes for a great presentation by a speaker for you? Q6 What makes for a bad experience for you at a conference or event? Would...2019-02-2027 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP40 - Favourite PPC Tools#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC tool that you absolutely could not live without and why? Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from trying it? Q4 Is there a tool that you did try but either didn’t like it, couldn’t understa...2019-02-1332 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP39 - Privacy & Digital Advertising – Can They Ever Really Be In Balance?#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not? Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)? Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best? Q4 Which platform(s) do you think handle the...2019-02-0635 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP38 - Automation - The Good, The Bad, The Ugly#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working really well for you? Q3 Where is automation NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q4 What is your biggest frustration with automation in PPC? Q5 In light of Google Ads new initiative to start doing things in accounts “behind the scenes” automatically (unless yo...2019-01-3039 min

PPC Live The Podcast - The F*ck ups that led to TriumphsEP37 - Quora Ads#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What type of companies are using Quora currently? Q4 What makes a successful Quora campaign Q5 Why should my company advertise on Quora. Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019? Case studies: https://marketingland.com/how-to-use-quora-ads-for-big-results-in-every-step-of-the-funnel-243852 https://quoraadsupport.zendesk.com/hc/en-us/articles/115000987792-How-do-I-retarget-visitors-to-my-website- https://business.quora.com...2019-01-2321 min