Shows
Anewgo of New Home SalesIBS 2026 Game Plan + The Can’t-Miss Builder Party (Homes.com x Anewgo x Builder Designs)-175Send us a textIBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.Then we get tactical:Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop s...
2026-02-0527 min
Masters of Real EstateS1:EP28 - From Soviet Struggle to Tech Disruptor: Anya Chrisanthon's Blueprint for Modern Home SalesIn this powerful episode, we sit down with Anya Chrisanthon, Chief Communications Officer of Anewgo, who's revolutionizing how builders sell homes through cutting-edge digital experiences. What You'll Discover: 🔹 Anya's incredible journey from post-Soviet Russia to real estate tech leader 🔹 How Anewgo's visualization tools are transforming new home sales 🔹 Why "seeing is believing" is the future of homebuying 🔹 The biggest mistakes builders make with technology (and how to fix them) 🔹 How to balance career growth with motherhood in high-pressure industries
2026-01-3057 minAnewgo of New Home SalesAI Brief: What 2026 Means for Home Builders-172Send us a textAI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.They cover:The shift from traditional search to conversational, AI-driven discoveryWhat “agentic AI” really means for buyers and sellersWhy AI browsers, assistants, and ag...
2026-01-1347 minAnewgo of New Home SalesWhat New Construction Buyers Want (with Chattanooga Realtor Grace Frank)-168Send us a textWhat do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond.You’ll hear how Grace built one of the top new construction teams in her market, why she’s obsessed with smart design and “mystery shopping” through open houses, and what she’s seeing on the ground with relocation buyers, ener...
2025-12-1631 minAnewgo of New Home SalesIBS 2026 Orlando Preview with Homes.com: Parties, Sessions & Sales Central-167Send us a textHeading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long.👉 Catch Rick’s previous episode on Homes.com for builders: Homes.com for Builders: Your Listing, Your Lead Featured IBS 2026 Education SessionsSession 1 — Storytelling + Tech Digital Chemistry: How Storytelling & Tech Can Win Buyers’ Hea...
2025-12-1033 minAnewgo of New Home SalesFrom SaaS to Laughs: Improv Skills Every Salesperson Needs-165Send us a textWhat happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding.In this episode, you’ll learn:Why comedy skills = better communication, curiosity & connectionThe difference between being funny and using humor effectivelyHow to shrink the fear of failure (yes… bombing on stage helps)Improv rules every salesperson should steal (active listenin...
2025-11-2534 minAnewgo of New Home SalesAttract, Engage, Convert: Building a High-Performing OSC Program with Leah Fellows-164Send us a textAuthor and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.You’ll learn:-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)
2025-11-1136 minAnewgo of New Home SalesWebsites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163Send us a textIs your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.We cover:-The Digital Marketing Ladder: the 8 steps -UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets-AIO to SEO? Preparing your site to “talk to bots” and win AI answers-Content that feeds LLMs without becoming AI slop (voice, structure, schema)...
2025-11-0538 minAnewgo of New Home SalesNot Made for You: Leading in Male Dominated Industries-with Kae Kronthaler-Williams-162Send us a textTech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the ro...
2025-10-2832 minAnewgo of New Home SalesFrom Clicks to Conversions: Building an OSC Program That Works-160Send us a textOnline Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.Ingrid shares:Why small and mid-sized builders absolutely can (and should) have OSCsHow to structure 10–14 touchpoint follow-ups that actually convertThe surprising data behind today’s 300-day+ buying cycleHow AI and chat assistants are reshaping the OSC roleWhy “no lead left behind” should be your 2026 mottoWhether you’re running 50 l...
2025-10-1433 minAnewgo of New Home SalesNew Home Star’s Playbook: HubSpot, AI Agents & AIO Search-158Send us a textNew Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you’ll learnWhy a unified...
2025-10-0137 minAnewgo of New Home SalesUnapologetic Sales: Cassy Williamson on People Over Process-155Send us a textWhat actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.What you’ll learn:Why “people over process” sells, and how empathy + curiosity change buyer conversationsThe New Hire Blueprint: foundation...
2025-09-1036 minAnewgo of New Home SalesFrom Search to Sold: How AI is Rewriting the Rules of New Home Sales-152Send us a textIn this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.✅ Why bots may soon know your buyers better than they know themselves✅ How to future-proof your website for both machines and humans✅ The new role of emotional intelligence in a bot-first world✅ The rising value of int...
2025-08-0733 minAnewgo of New Home SalesTalk to the Map: How Pam Pam is Transforming Real Estate with AI + Interactive Maps-142Send us a textTired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.You'll learn how homebuilders and realtors are using Pam Pam to:✅ Showcase homes by location✅ Automatically generate amenity maps with AI✅ Embed custom maps on websites and social media✅ Chat w...
2025-05-2721 minAnewgo of New Home SalesMastering New Home Sales with Kerry Mulcrone-141Send us a textIn this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.
2025-05-2035 minAnewgo of New Home SalesFrom Blueprints to Bots: How Market AI is Reimagining Architecture with Artificial Intelligence-140Send us a textIn this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.We dive into:Market AI’s origin story and explosive growth to 800K+ usersHow builders like Mattamy Homes and Japan’s Lib Work are streamlining design with A...
2025-05-1333 minAnewgo of New Home SalesHeart, Hustle & Home: Chris Hartley on Technology, Leadership & the Future of New Home Sales-138Send us a textIn this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.Topics include:How Chris climbed from sales rep to Area PresidentWhy the "Heart and Hustle" mindset still winsLessons from leading during downturns and tech disruptionHow AI and automation will shape the fu...
2025-04-2947 minAnewgo of New Home SalesAI Revolution in New Home Sales: Myers Barnes Returns with Market Insights-136Send us a textIn this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople
2025-04-1544 minAnewgo of New Home SalesAI & The Future of New Home Sales: Mastering Tech & Human ConnectionSend us a textMissed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:✅ Adapt marketing and sales strategies for AI-driven homebuyers✅ Create digital experiences that engage both bots and humans✅ Elevate your sales role by providing what AI can’...
2025-03-2557 minAnewgo of New Home SalesDigital Solutions for Home Builders: How NoviHome is Transforming the Buying ExperienceSend us a textIn this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders.
2025-03-1941 minAnewgo of New Home SalesYour Ultimate Guide to IBS 2025: Tips from Industry VeteransSend us a textHere are all the mentioned events and sessions from the podcast:Sales CentralMentioned by multiple speakers as a key networking hubFeatures free food and drinksPrimary gathering spot for industry professionalsThe Sales RallyFeatures Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this yearThe NationalsAnnual awards ceremonyRecommended even for those not nominatedEvening formal event"Winner Tech's All" SessionPresented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner Topic: Tech-driven solutions for online sales and marketingFeatures previous Nationals award winners (silver and gold)
2025-02-0424 minAnewgo of New Home SalesAI & Home Building: Transforming Marketing in the Digital Age-130Send us a textJoin Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:AI's impact on sales and marketingThe power of personalizationBuilding a strong personal brandNavigating technological disruptionCrisis communication strategiesKey Takeaways:How technology is reshaping the home buying experienceThe evolving role of sales and marketing professionalsStrategies for leveraging AI and dataCreating meaningful customer connectionsPerfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.Mitchell Metz: Marketing Strategist...
2025-01-2835 minAnewgo of New Home SalesYour Sales Center 2.0: Where Digital Meets Personal-129Send us a textDiscover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon, John Lee, and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free.Key Features:Seamless Online-to-Offline ExperienceInteractive Site Plans & Virtual ToursReal-time Pricing & Customization ToolsInstant Custom PDF BrochuresSelf-guided Tour CapabilityComprehensive Analytics DashboardBenefits:For Sales Teams: Streamlined presentations, lead tracking, and personalized follow-upFor Marketing: Easy content updates and...
2025-01-0755 minAnewgo of New Home SalesDigital Transformation in Home Building: Insights from Industry Expert Melissa MormanSend us a textIn this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing home building as retail, adapting to changing customer demographics, and the importance of events like the TecHome Builder and Housing Transformation Summit for industry growth.Melissa Morman is an accomplished executive whose career has spanned multiple industries. From executive roles...
2024-10-1634 minAnewgo of New Home SalesMaximizing New Home Lead Generation: Insights from Realtor.com's Don Turner-123Send us a textIn this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shares valuable insights on current market trends, the impact of AI and smart home technology, and the evolving relationship between homebuilders and realtors.
2024-09-2540 minAnewgo of New Home SalesThe Invisible Revolution: AI's Quiet Takeover of Home Building-122Send us a textJoin host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real estate.
2024-09-1811 min