Shows
CHURN FME289 | How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv PeledToday on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer.In this episode, Ziv shares his experience using AI to radically improve customer success performance.We then discussed the shift from product expertise to growth partnership and wrapped up by exploring how AI is changing internal team dynamics and go-to-market strategies.Mentioned ResourcesAppsFlyerMatik.ioChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform. 2025-05-0243 min
גוד אנג׳נירינג - עם ליעז קמפרסטארטאפ? קורפורייט? יוניקורן? בואו נדבר על זהבפרק הזה ישבתי לשיחה עם ניר רובינשטיין, הארכיטקט הראשי של AppsFlyer (וגם בן אדם שמבין דבר או שניים על קריירות בהייטק).דיברנו על שלושת הסוגים הכי נפוצים של חברות בתעשייה – סטארטאפ, יוניקורן וקורפורייט – ומה זה באמת אומר לעבוד בכל אחת מהן.איך נראית השגרה ביום-יום? מה מתאים לשלבים שונים בקריירה ובחיים? ומאיזו חברה כדאי להיזהר?אם את או אתה מפתחים בתחילת הדרך, או אפילו באמצע, ומתלבטים מה הכיוון שמתאים לכם – הפרק הזה הוא במיוחד בשבילכם.2025-04-2352 min
That's What I Call MarketingS4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyerWhat happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget.In this episode of That’s What I Call Marketing, I’m joined by Ran Avrahamy, Chief Marketing Officer at AppsFlyer, who shares the wild journey of building a global brand—from a 13-person startup to a team of over 100 marketers across 20+ countries.We talk about:Why there’s no playbook for marketing success—and why that’s a good thingThe power of creative risk-taking (i...2025-04-2243 min
Next Gen BuildersLaunching Startups from Within featuring Edik Mitelman, SVP & General Manager of AppsFlyer Privacy CloudToday on Next Gen Builders, Francois speaks with Edik Mitelman, SVP & General Manager of AppsFlyer Privacy Cloud, the trusted open platform for ecosystem collaboration and innovation with a clear mission: Enhancing end-users experience, while preserving their privacy.Their conversation covers the challenges and strategies for building a startup within a larger organization, and why you would even do it in the first place. Edik highlights how a smaller, resource-limited team can align themselves much closer with their users, ensuring each line of code they produce serves a clear purpose. Francois & Edik also touch on the r...2025-04-1539 min
Deconstructor of Fun277. Leadership, AI, and Mobile Growth – Insights from AppsFlyer’s CEO and co-Founder, Oren KanielWhat makes the company a great place to work? We discuss the significance of company culture, leadership evolution, and the vital role of customer obsession with AppsFlyer's CEO and co-founder, Oren Kaniel. Oren shares his entrepreneurial journey, how the company overcame early financial challenges, and the importance of remaining innovative and passionate. Additionally, we explore AI's role in the future of business, balancing data privacy with technological advancements, and the grand vision for AppsFlyer's continued growth and impact.02:44 Building a Company Culture06:33 The Importance of Customer Obsession15:24 Challenges and Early Days...2025-04-031h 20
Sub Club by RevenueCatHow to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyerThis episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.Top Takeaways:📡 Signal recovery is improving ad efficiencyiOS signal loss made UA harder, but advanced self-attributing networks (SRNs) on TikTok, Meta, and Snapchat are restoring key data points. Apple Search Ads now supports view-through attribution, helping capture conversions that...2025-03-1317 min
Unicorn BuildersOren Kaniel: The GTM Story of AppsFlyer ($400M in ARR)Welcome to another episode of Unicorn Builders. In today's episode, we're speaking with Oren Kaniel, CEO & Co-Founder of AppsFlyer, a mobile attribution and marketing analytics platform that has raised over $300 Million in funding.
Here are the most interesting points from our conversation:
Inception of AppsFlyer: Oren shared how his first experience with an iPhone in 2011 led him to realize the potential of mobile technology, sparking the idea behind AppsFlyer.
Early Days and Challenges: He discussed the early challenges of convincing people about the growth potential of mobile, especially in a market still dominated by desktop and...2024-12-0238 min
Remarkable Content with Ian FaisonOlympics: B2B Marketing Lessons on Making Big Content Investments with the VP of Marketing at AppsFlyer, Carolyn BaoMaking big marketing investments is a huge deal. But lucky for you, we’re here to help.We’re bringing you five keys to deliver on a big investment.And we’re taking those lessons from the Olympics with the help of our special guest, VP of Marketing at AppsFlyer, Carolyn Bao.Together, we’re talking about capitalizing on a cultural moment, committing to the long haul, ensuring activation is fully prepared, and so much more.About our guest, Carolyn BaoCarolyn Bao serves as the Vice President of Marketin...2024-11-1945 min
Apprising the PoqcastMaking good data-driven choices for App, with Sue Azari, eCommerce Industry Consultant at AppsFlyerIn this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing. As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trends and best practices.The discussion covers:The role of a mobile measurement partner and how AppsFlyer helps brands optimize their app marketingStrategies for driving app user acquisition and retention, including diversified marketing...2024-10-0125 min
Unchurned - The No. 1 podcast for Customer SuccessHow to Improve CS Strategy by Analyzing Customer Relationships ft. Ziv Peled (CCO, AppsFlyer)#updateai #customersuccess #saas #business
Jon Johnson, Josh Schachter, and Kristi Faltorusso sit down with Ziv Peled, the Chief Customer Officer at AppsFlyer. Ziv shares his valuable insights on managing customer relationships, the impact of AI on customer success, and the crucial role of human touch in building strong connections.
Ziv explains how focusing on key stakeholders, using tools like Gong for actionable insights, and employing a manual scoring system can enhance relationship management. He also discusses scenarios where rule-based systems can be more effective than AI, and how to...2024-09-1152 min
Apptivate: App Marketing ExplainedFrom ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)Questions Roy answered in this episode:What is AppsFlyer and what do you do for them?Can you define ATT for our listeners?How can mobile marketers increase user opt-in rates?Why do you think opt-in rates are increasing?What have you seen on the ad spend side since these shifts?Can you talk about Remerge and AppsFlyer’s test of the Protected Audience API (formerly known as Fledge)?How do you see Apple’s new AdAttributionKit changing marketing, especially with re-engagement?How do you keep up with everything?What should product managers be testing?Can you define medi...2024-08-2132 min
What's Up with Tech?Reinventing Mobile Marketing: AppsFlyer on Data-Driven Strategies, AI Integration, and Maximizing ROIInterested in being a guest? Email us at admin@evankirstel.comReady to revolutionize your mobile marketing strategy? Tune in as we uncover the secrets with Carolyn from AppsFlyer and her expert insights into the ever-evolving world of mobile app monetization and marketing. Since 2012, AppsFlyer has been pivotal in empowering brands to harness data-driven tools like analytics, deep linking, and fraud protection. Carolyn shares invaluable knowledge on navigating the latest trends, including multi-platform adoption, the complexities of signal loss due to heightened privacy measures, and the groundbreaking role AI plays in gaming, user experience, and crafting hyper-personalized...2024-08-1324 min
The Human FounderEpisode 138 - with Lisa Zaythik, Chief People Officer & Founding Partner at AppsflyerJourney of Courage: Balancing Entrepreneurship, Leadership and Parenthood
In the dynamic intersection of technology and family, Lisa deftly navigates dual roles as Chief People Officer and Founding Partner at Appsflyer, blending strategic prowess with profound empathy. Beyond the boardroom, she cherishes the bonds of matrimony and parenthood, relishing the adventures shared with her partner and the joy of nurturing four remarkable children. As an immigrant, she embodies resilience and innovation, embracing challenges as catalysts for growth. At her core, she champions diversity, leads with kindness, and advocates tirelessly for women in tech.
"For m...2024-05-2151 min
The Revenue-Driven CMOThe Key to Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyerToday’s guest is an experienced business leader specialized in revenue-driving go-to-market strategy, data-driven business innovation, building high-performing marketing teams with 10x measurable business impact. Carolyn Bao is the VP of Marketing at AppsFlyer and an Advisor at FlowGPT. Carolyn and Host Chris Mechanic explore the importance of curiosity as a key component of any marketer, how to reach better decisions through a scientific risk versus reward analysis, and what MarTech advancements you should be looking into. Takeaways: Embrace curiosity as a core competency. Encourage your marketing team to ask "why" behind every str...2024-05-0852 min
Product Builderרועי ינאי | Appsflyer | יזמות, כתיבה ומהלכים מדוייקיםרועי התחיל את דרכו כיזם, החל לעבוד בAppsflyer כתפקיד פרודקט ראשון ב2017, היום הוא VP Product מנוסה ומוביל את מוצר הליבה של החברה.
בשיחה המרתקת, רועי סיפר על התעשייה, ההצלחות והאתגרים שמולם ניצבת Appsflyer, יכולות PM קריטיות בעיניו, זיקוק בעיות בעזרת כתיבה. והמון תובנות מאיש מוצר מרתק, חכם ורהוט שנותן הצצה מסקרנת לצורה שבה הוא חושב ומתנהל מול אתגרים. וגם, פרק חובה לכל מי שמתעניין בתעשייה או מתכנן להתראיין לעבודה בAppsflyer.
האזנה נעימה, אייל.
לינקים:
רועי ינאי בלינקדאין
היי חברים, רוצים לשפר את הפרודקט סקילז שלכם ולהיות מנהל.ת המוצר שתמיד רציתם להיות? 🤩🤩🤩 אז… החלטתי לעזור. 👈 אתם מוזמנים לקבל המון ערך ותוכן פרקטי (בחינם) שיעזור לכולנו להתמקצע בפרודקט עם המוחות הכי חריפים ומנוסים בתעשייה.
🥊 להרשמה - לחצו כאן
לאתר חברת ייעוץ הפרודקט של אייל דוד, העוזרת לחברות לפתח מוצרים מדהימים ולהגיע ל- Product market fit - לחצו כאן2024-05-0836 min
Games Growth with UppticThe Web2.5 Mullet: Mainstreaming web3 with AppsFlyer and SpindlExplore the intersection of measurement and growth marketing for web2 and web3 gaming. Learn about the challenges of measuring on-chain and off-chain events. Opportunities and limitations on the supply side of web3 advertising are explored, with a focus on the lack of web3-native ad networks.
Joining us are Adam Smart, Director of Product – Gaming at AppsFlyer, and Antonio Garcia-Martinez, the Founder of Spindl. We dive into the partnership between AppsFlyer and Spindl which provides a full suite of analytics and attribution solutions for web3.
The conversation concludes with a discussion on the completeness of th...2024-02-2334 min
CHURN FMEP 207 | Ziv Peled (AppsFlyer) The Customer Success Flywheel: How to Drive Growth and Retention in Challenging TimesToday on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer. Ziv recounts his whirlwind journey of meeting with over 20 customers in a span of three weeks. We delve deep into the significance of face-to-face interactions with customers, especially when times are tough, and explore how customer success teams can go above and beyond just delivering a product.Ziv offers a unique perspective on the repercussions of the financial crisis on marketing divisions and spills the beans on how AppsFlyer is shaking things up with a revamped compensation strategy for their customer s...2023-08-0827 minGames Growth with UppticNew Frontiers in Marketing Attribution (AppsFlyer, Gamesight, Spindl)Game marketing attribution is evolving. Not only does the established mobile segment continue to evolve due to privacy changes and new technologies, but PC and console gaming is having an attribution renaissance, and the nascent web3 segment continues to evolve toward attribution infrastructure and mindsets.
We explore these new frontiers with AppsFlyer Director of Product for Gaming Adam Smart, Gamesight CEO Adam Lieb, and Spindl Founder Antonio Garcia-Martinez. They share their insights on their respective segments of the games industry – AppsFlyer on mobile, Gamesight on PC and console, and Spindl on web3.
Together we take a...2023-06-191h 06
The Mobile PubcastThe Mobile Pubcast #5 - Is Kate Uptown worth extra installs?... with AppsFlyerToday we scratch the surface of mobile app attribution. Sounds unfamiliar? Well... this is the point of this episode. You will know how to handle incoming sources to your mobile app, understand it, and get an appraisal from your management for the best marketing strategies. We are joined by Mati Bocheńczak - Senior Account Executive CE & UK at AppsFlyer. We got a couple of tricky questions on our sleeve so get a beer/wine/whiskey/whatever you prefer, relax, and become an attribution expert!2023-06-1635 min
Deconstructor of FunAppsflyer's State of Mobile Game Marketing in 2023As every Twiggy knows, successful marketing tactics are the cornerstone of any top grossing free-to-play game. So Ethan was delighted to be joined this week by Brian Murphy, the Head of Gaming at Appsflyer, to discuss their recently released report on the state of game app marketing in 2023. And he was especially delighted because, as you'll hear, Ethan is extremely lazy and does not have time to read and digest an 80 slide report chock full of information about marketing your gaming app. So he perused the key findings page and then spent the following hour grilling Brian about it...2023-05-081h 03
להבין את סין - יובל וינרבEpisode 37 - Dr. Wei Wang, AppsFlyer China Country Manager on how Israeli software companies can make it big in China פרק 37 - ד״ר וויי וואנג, מנהל פעילות אפספלאייר בסין מספר איך עושים את זה נכוןד״ר וויי וואנג הוא מנהל הפעילות בסין של חברת התוכנה הישראלית המצליחה AppsFlyer. כששואלים אותי על סטארטאפים ישראלים שיכולים להצליח בסין, AppsFlyer היא אחת הדוגמאות המובילות שאני נותן, וד״ר וואנג שהוביל את פעילות החברה בסין מ-2015 הוא האיש המתאים ביותר לספר על איך עושים את זה נכון. החברה היא המובילה העולמית בתחומה וסין היתה חלק מרכזי מהצמיחה שלה כבר מהשלבים המוקדמים. ד״ר וואנג מספר בפרק על כמה מהנקודות החשובות ביותר כדי ליצור מערכות יחסים עסקיות מוצלחות וארוכות טווח, ונותן דוגמאות מעבודה עם החברות הסיניות המובילות בעולם שמדייקות את את העקרונות והפרקטיקות החשובות ביותר.הפרק הוקלט באנגלית, רק הפתיח והסגיר בעברית. מומלץ בחום להאזין לכל מי שהשוק הסיני מעניין אותו, ובפרט חברות טכנלוגיה וסטארטאפים ישראלים שרוצים להעמיק את ההבנה שלהם לגבי הדרך הנכונה לעבוד בשוק הזה שהוא אמנם מאתגר, אבל עם פוטנציאל תגמול גבוה במיוחד.A conversation with Dr. Wei Wang, China Country Manager of the successful Israeli software company, AppsFlyer. Whenever I'm asked about Israeli startups that made it big in China - AppsFlyer is very high on the list. Dr. Wang was leading the company's China business since 2015 and I couldn't have asked for a better person to share his experience on this subject. Appsflyer is the global leading mobile marketing analytics and attribution platform and works closely with China's leading tech companies for years. China has had a paramount role in the company's success from its early days and Dr. Wang shares some of the best practices and key principles to operate wisely and build long-lasting and successful business relationships in this challenging, but potentially highly rewarding market. a highly recommended listen to entrepreneurs and especially to software startups that want to do it right in China. האתר של חברת Appsflyerפרופיל הלינקדאין של Wei Wangלעדכונים שוטפים על הנעשה בסין אתם מוזמנים לעקוב אחרי להבין את סין בקבוצת הפייסבוק או ערוץ הטלגרם:https://www.facebook.com/groups/aboutsinhttps://t.me/sinpod8Twitter: @yuval_weinreb2023-03-2257 minלהבין את סין - יובל וינרבEpisode 37 - Dr. Wei Wang, AppsFlyer China Country Manager on how Israeli software companies can make it big in China פרק 37 - ד״ר וויי וואנג, מנהל פעילות אפספלאייר בסין מספר איך עושים את זה נכוןד״ר וויי וואנג הוא מנהל הפעילות בסין של חברת התוכנה הישראלית המצליחה AppsFlyer. כששואלים אותי על סטארטאפים ישראלים שיכולים להצליח בסין, AppsFlyer היא אחת הדוגמאות המובילות שאני נותן, וד״ר וואנג שהוביל את פעילות החברה בסין מ-2015 הוא האיש המתאים ביותר לספר על איך עושים את זה נכון. החברה היא המובילה העולמית בתחומה וסין היתה חלק מרכזי מהצמיחה שלה כבר מהשלבים המוקדמים. ד״ר וואנג מספר בפרק על כמה מהנקודות החשובות ביותר כדי ליצור מערכות יחסים עסקיות מוצלחות וארוכות טווח, ונותן דוגמאות מעבודה עם החברות הסיניות המובילות בעולם שמדייקות את את העקרונות והפרקטיקות החשובות ביותר.הפרק הוקלט באנגלית, רק הפתיח והסגיר בעברית. מומלץ בחום להאזין לכל מי שהשוק הסיני מעניין אותו, ובפרט חברות טכנלוגיה וסטארטאפים ישראלים שרוצים להעמיק את ההבנה שלהם לגבי הדרך הנכונה לעבוד בשוק הזה שהוא אמנם מאתגר, אבל עם פוטנציאל תגמול גבוה במיוחד.A conversation with Dr. Wei Wang, China Country Manager of the successful Israeli software company, AppsFlyer. Whenever I'm asked about Israeli startups that made it big in China - AppsFlyer is very high on the list. Dr. Wang was leading the company's China business since 2015 and I couldn't have asked for a better person to share his experience on this subject. Appsflyer is the global leading mobile marketing analytics and attribution platform and works closely with China's leading tech companies for years. China has had a paramount role in the company's success from its early days and Dr. Wang shares some of the best practices and key principles to operate wisely and build long-lasting and successful business relationships in this challenging, but potentially highly rewarding market. a highly recommended listen to entrepreneurs and especially to software startups that want to do it right in China. האתר של חברת Appsflyerפרופיל הלינקדאין של Wei Wangלעדכונים שוטפים על הנעשה בסין אתם מוזמנים לעקוב אחרי להבין את סין בקבוצת הפייסבוק או ערוץ הטלגרם:https://www.facebook.com/groups/aboutsinhttps://t.me/sinpod8Twitter: @yuval_weinreb2023-03-2257 min
Deconstructor of FunHow to Find a Unified, Single Source of Truth for your Marketing Team with Yevgeny Peres, EVP of Product Strategy @ AppsflyerIn a recent episode, Yevgeny Peres, the EVP of Product Strategy at Appsflyer, returned to the podcast to reveal and cure Ethan of his ignorance of many critical parts of the user acquisition side of game development. One of the big takeaways from this interview was the importance of a measurement framework that provides a unified, single source of truth for your marketing team.
2023-01-0956 min
אונבורד- שיחות על פיתוח אנשים וארגונים -Onboardפרק 31 | (איך) יונתן עוזר לעובדי AppsFlyer להפוך למובילי דעת קהליונתן רוה, Head of Thought Leadership בחברת AppsFlyer, מתמחה במיתוג אישי לעובדים וגם יודע להפוך כל עובדת או עובד למובילי דעה ברשתות.בפרק של היום דיברנו על: איך מביאים לידים דרך פוסטים אישיים, ולמה ממש לא כדאי לכם להוסיף לינק לדף המשרות של החברה בסוף הפוסט? האם החשיפה המוגברת ברשתות, שמובילה באופן טבעי להצעות עבודות מרובות, משפיעה לטובה או לרעה על המחוברות הארגונית של העובד? ומהם החסמים המרכזיים שמונעים מאיתנו להפוך למובילי דעה ברשתות ואיך לנצח אותם?משתתפים:יונתן רוה, אפספלאיירJonathan Rave, AppsFlyer יהודית שרביט, ג׳ונו ג׳רניJudith Charbit, Juno Journey2022-12-2134 min
The Epicenter with Ronen MenseE12: The Epicenter with OREN KANIEL, CEO & CO-FOUNDER, APPSFLYERAppsFlyer's Co-Founder & CEO, Oren Kaniel, discusses the future of Marketing Technology with host, Ronen Mense.2022-11-2431 min
Winning in the NordicsS2 5. Why Spotify's worldwide content engine is so effective and how you may use it in your own podcast.In this episode, Johan Seidefors, Nordic Head of Content at Spotify, takes us behind the scenes of one of the world’s largest content creators. Gain valuable insights and knowledge on how to inspire your listeners; a best practice on how to grow your audience, create engaging content, what the future of podcasting might look like, and much more!Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer 2022-11-1448 minWinning in the NordicsS2 4. Why Yepstr favours user generated content and gamification to create brand ambassadorsJacob Rudbäck, CEO of Yepstr, generously shares his insights on why gamification works so well for their core audience, how you effectively work with user generated content and why Yepstr’s ambitious vision to help young people find their first jobs comes with considerable responsibility — not only to the youth, but to society as a whole.Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer 2022-10-3145 min
גיקונומיפרק #623 - ברק ויטקובסקי ו-AppsFlyerברק ויטקובסקי היה המייסד והמנכ״ל של חברת Drupe במשך כשש שנים, עד שנמכרה. בשלוש השנים האחרונות הוא מוביל את קבוצת המוצר בחברת AppsFlyer, שמעסיקה כ-1,500 עובדים, ועוזרת לאנשי שיווק בכל העולם לשייך התקנות ואירועים שקרו באפליקציות שלהם לקמפיינים שיווקיים ספציפיים, בעיה שרק נשמעת פשוטה, אבל בפועל עומדת במרכז עולם הפרסום הדיגיטלי כיום.
על מה דיברנו:
מדיניות הפרטיות של אפל, האסטרטגיה של גוגל, האתגרים של AppsFlyer, אנדרואיד, פרסום בטלוויזיה, אטריבוציות, אנשי שיווק, פייסבוק, תפקיד מנהל המוצר
נותני החסות שלנו:
עמוד הקריירות של Cato Networks
לינקים מהפרק:
סדרת סרטי הספורט עליהם דיברנו
חתול בשק
ערוץ היוטיוב עליו ראם המליץ2022-10-201h 36Winning in the NordicsS2 3. Why Done use SEO to search for new markets and what to look for in the analysis.Malin Granlund, co-founder and CEO at Done, shares her insights on how gamification and transparency can be leveraged as excellent tools to connect people who previously had difficulties communicating. Also, learn how to apply Done's unique approach to growth opportunities when you are looking for new markets!Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer 2022-10-1945 minWinning in the NordicsS2 2. How Savr changed an industry over night - using PR & performance marketingDaniel Aarenstruup, CEO and co-founder of Savr, founded his first company when he was 19 years old and has been committed to tech-startups, growth and data-driven sales ever since. In this episode, discover how Savr created hype and recognition for their brand with an ingenious PR strategy when launching Savr on the market.Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer 2022-10-0546 minWinning in the NordicsS2 1. Venture fund, vgames, on why their eyes (and money!) are set on FinlandDaniel Mironov, Principal at vgames, talks about gaming from a venture fund perspective – listen in as he walks through the process from a lead to an investment. Daniel shares all the details regarding how they decide what games to invest in, and what games are “big enough” for them. Also, find out why vgames are focusing so much on the Nordic region.Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by App...2022-09-1946 min
The Neon ShowThe playbook to create a $300M Revenue company, creating a lot of value for your customers and capturing a small part of it Ft. Ft AppsFlyer Founder Oren KanielAs per Statista, globally there are more than 2.6 Mn Apps on Google Play Store, and when you’re building in today’s age of internet, you need as much as visibility possible around - # Accurately measuring the impact of your marketing initiatives# Actionable insights on your user behaviour# Potential Competitors & on what metrics do they compare with you and where do you & your team needs to focus more.To understand mobile marketing analytics better in this episode we’ve with us Oren Kaniel...2022-09-0448 min
Podcast DP6#38 - A Jornada Mobile do Usuário com AppsFlyerO número de usuários de smartphone aumenta diariamente e, cada vez mais, as pessoas usam seus dispositivos móveis como principal fonte de acesso à internet. E é por isso que não dá para pensar em campanha de Marketing sem pensar em dispositivos móveis, não é mesmo? Neste episódio, Bianca Santos recebeu Marco Radice, Agency Alliances Manager na AppsFlyer, para falar sobre uma das melhores ferramentas de atribuição de mídia de dispositivos móveis, a AppsFlyer!
A tecnologia da AppsFlyer está presente em 98% dos smartphones no mundo, tornando-a líder mundial em atribuição móvel. D...2022-08-2339 minWinning in the Nordics6. Why Milkywire stole with pride, then went its own wayJacob Sievers, Head of Engineering at Milkywire, shares his learnings on building a product team, the interaction between app and website acquisition, choosing the right technology when building an app, and much more. Also, find out why Jacob believes you shouldn’t always listen to your users!Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer 2022-08-1549 minWinning in the Nordics5. The founder's guide – Hannah Meiton on why, when, and how to appoint and work with a board.Hannah Meiton is a tech profile, SaaS guru, and an experienced board member. Hannah shares insights regarding when to appoint a board, what to keep in mind when choosing board members, the difference between raising capital in Sweden vs Silicon Valley, and everything else you want to know. If you’re a founder, CEO, or on a startup journey – this one’s for you!Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the...2022-08-0154 minWinning in the Nordics4. How Lassie has disrupted a traditional industry in Sweden – in just one yearDonna Hanafi, Chief Product & Engagement Officer at Lassie, talks about being a newbie in town within the pet insurance industry. With an app that changes behavior, rewards engagement and works with relevancy among other things, this first year is just the beginning of Lassie’s journey.Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.comWinning in the Nordics, presented by AppsFlyer 2022-07-1848 min
Insights by Angular VenturesOren Kaniel, Co-Founder & CEO of AppsFlyer, on the Importance of Culture and Values As You Scale a BusinessAngular Insights episode led by Oren Kaniel, Co-Founder & CEO of AppsFlyer, on the importance of culture and values as you scale a business.
Oren founded AppsFlyer a decade ago to solve one of the major problems in the mobile apps market – mobile analytics and user attribution.
During his Insights session, Oren discussed how he built a true unicorn in a challenging market against huge competitors - by building a people-first culture.2022-07-0650 min
Global AmbitionsIn-house Localization at AppsFlyerDebora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges that lead her to pursue the internal route. 2022-07-0514 minWinning in the Nordics3. When to go and when to let go – Michail Katkoff on how to succeed in mobile gaming"When to go and when to let go – Michail Katkoff on how to succeed in mobile gaming"Michail Katkoff, Founder of Deconstructor of Fun and the CEO and co-founder of Savage Game Studios, has decades of experience within gaming. Listen in to learn how to turn game ideas into concepts and how to ensure that they will succeed. Also, find out why gaming studios brag about killing games!?Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.co...2022-07-0447 minWinning in the Nordics2. How Preglife proves that content apps are still valuableHow Preglife proves that content apps are still valuableJade Arana, Head of Content and Premium at Preglife, talks about the strategic role of content in mobile apps. How to make a profit, create value and build trust with your audience.As Preglife is about to launch premium content for the first time, Jade opens up about the strategy behind it, how to decide what content should be for free and what should be premium, pricing points, and more.Do you have a compelling idea for a story, interested in joining the conversation...2022-06-1946 minCHURN FMEP 168 | Ziv Peled (AppsFlyer) - How a Customer Success org of 240 strong delivers an impactful and consistent experience for their customersToday on the show we have Ziv Peled, Chief Customer Officer of AppsFlyer.In this episode, Ziv shared his experience trying to gain balance between in-office and remote work post-covid for his team and the functions of their Customer Success Operations team that makes it all happen that supports over 240 CS team members across the world.We then discussed the sophisticated custom data and analytics setup AppsFlyer have between Salesforce and Looker for the Customer Success team and we finished off by discussing the learnings from aligning Customer Success compensation with engagement metrics....2022-06-0149 min
Winning in the Nordics1. How Wolt is building and scaling a lean global marketing teamHow Wolt is building and scaling a lean global marketing teamAnh Nguyen, VP of Performance Marketing at Wolt, manages one of the biggest in-house performance marketing teams within the Nordic region. Yet, as the company has scaled globally, he’s prioritised building a very lean team and strongly believes that is the way to go. Anh shares tips on when to hire, what to look for when hiring, how to create a learning cultures, and much more. Also, find out why a good tech foundation is the most important team investment of them all.Do...2022-05-2748 min
פורצים דרךAppsFlyer - חברה אחת, תרבויות שונות - איך מנהלים את זה ויוצרים הצלחה? [פורצים דרך]השאיפה של לא מעט חברות היא לגדול ולהתפרס בשוק הבינלאומי. אבל התפרסות כזאת יוצרת פערים תרבותיים בין מוקדי החברה השונים - בדיוק כמו במקרה של חברת AppsFlyer. אז איך בכל זאת רותמים את כלל העובדים לכדי מטרה משותפת?זיו פלד, Chief Customer Success של חברת AppsFlyer, מתנגד לרעיון של יצירת תרבות אחידה לכלל עובדי החברה. מה הסיבה לכך? מה כן צריך לעשות כדי לגשר על הפערים? האזינו לפרק.2022-04-2523 min
The Breakout Growth PodcastWhen Apple Made App Tracking Harder, AppsFlyer Rose to the ChallengeIn this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Oren Kaniel, AppsFlyer’s CEO and cofounder. AppsFlyer is a mobile marketing analytics and attribution platform. When Apple announced the vast app tracking transparency changes it deployed in 2021 it shook the Mobile Marketing Partner (MMP) ecosystem. So we wanted to learn from Oren how a fast-growing company like his was able to navigate and lead through this massive sea change. One of the standout moments from our conversation was when Oren explained that as these external force...2022-04-051h 00
Apptivate: App Marketing ExplainedWhen Women In Mobile Speak Up and Unite - Camila Carneiro (AppsFlyer)When this mobile marketer realized she was the first and only woman in Latin America to work for her company, she knew there was work to do. She is passionate about speaking up, taking action, and building community for the inclusion and representation of women in the mobile space. Camila Carneiro is the Team Lead of Partner Development for Brazil and Latin America at AppsFlyer, the world’s leading SaaS mobile marketing analytics and attribution platform.Questions Camila Answered in this Episode:Tell us about how you grew into your current position as a lea...2022-03-0840 min
The Hyperengage PodcastEp#05: Building Relationship Capital for CS Teams at AppsFlyer ft. Ziv Peled (Chief Customer Officer, Appsflyer)Today we are joined with Ziv Peled, Chief Customer Officer at Appsflyer which is a SaaS mobile marketing analytics and attribution platform. In the episode, Ziv discusses the evolution of their customer success programme scaling from a customer-facing team of 10 to 380 people.
Key takeaways:
Building a three-pillar customer data infrastructure to gain more visibility into customer relations.
Early-stage B2B startups should just focus on their onboarding for the first 1-2 years.
Adapting customer engagement models across Enterprise, SMB and small businesses.
How Appsflyer built a custom object in Salesforce to measure the relationship capital.
How...2022-03-0756 min
Tech Awayעמוד אחד ביום | פרק 1 עם ליסה זייצ'יק, Chief People Officer ב-AppsFlyer. אנחנו שמחים לפתוח את הפרק הראשון שלנו ולארח את ליסה זייציק Chief People Officer ב-AppsFlyer. היא תדבר איתנו על על בניית תרבות הלמידה בAPPSFLYER, תהליך האונבורדינג המיוחד שלהם ועל ערכי השקיפות והאימפקט החברתי שהארגון מייצר. ליסה דוגלת בחשיבות של טיפוח חווית עובד ייחודית ב-AppsFlyer שמעצימה את העובדים, המנהלים והצוותים השונים ומאפשרת להם להצטיין בעבודתם ובשאר תחומי העיסוק שלהם. המוטו של ליסה הוא: ללמוד, ליישם, להצטיין. בואו נצא לדרך 2022-02-1029 min
Game On! AsiaGame On! Asia 015 - Mobile gaming ecosystem - Interview with Ronen Mense, President & Managing Director, APAC at AppsFlyerMake sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia, all you need to know about mobile gaming in Asia, game developers and the gaming industry.In this episode, I am talking with Ronen Mense, President & Managing Director, APAC at AppsFlyerWhy should you listen to episode #15 of Game On! Asia?You will be able to explore the topics below: Ronen's Personal upbringing as a European; educated in America; growing up in Taipei; working in China; being...2022-01-1848 min
Analytics TalksAprenda a mensurar seu App com a AppsflyerConhece a Appsflyer? Aprenda a Mensurar seu App com a Appsflyer. No episódio de hoje do Analytics talks, o podcast da Métricas Boss, Gustavo Esteves bate um papo com Sylvia Caiuby e Marlon Luft da AppFlyer. Aperte o play e confira esse novo episódio do Analytics Talks.2021-12-0948 min
Level Up UAThe One With The Office Party (Part 2)Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022.
2021-12-0646 min
The Production-First MindsetAppsflyer's Nir Rubinstein - Databases, Databases EverywhereRookout CTO Liran Haimovitch sits down with Nir Rubenstein, Chief Architect at Appsflyer. They discuss why they prioritized using functional code, scaling from 3 engineers to 300, how the main difficulties of working at Appsflyer revolve around the sheer scale of data they work with, and formulating a game plan for migrating databases.Developer-First ObservabilityRookout is a developer-first observability platform that provides an unparalleled ability to collectDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.2021-11-2925 minLevel Up UAThe One with the Office Party (Part 1)Adam & Piyush are joined by David Philippson and Tim Koschella on a mission to round up the year, discussing Apple, Industry acquisitions, Meta, Crypto gaming and much much more.
2021-11-2240 minLevel Up UAThe One About EngagementAdam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out.
2021-11-0839 minLevel Up UAThe One About Virtual RealityJoin your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up. Guest: Antony VitilloHosts: Adam Smart and Piyush Mishra
2021-10-2545 minLevel Up UAThe One About App StoresJoin your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play?
2021-10-1136 minLevel Up UAThe One Where They're in Charge of UAJoin your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important.
2021-09-2735 minLevel Up UAThe One Where They Look at the World as a CEOJoin your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA.
2021-09-1340 minLevel Up UAThe One Where They Get The Band Back Together For An IOS15 SpecialJoin your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly.
2021-08-3045 min
Domin.io¿Por qué los mexicanos son adictos a las apps? Con Carlos Torres de AppsFlyer¿Por qué es México el país donde más apps se han descargado durante el año? ¿Cómo cambió la pandemia nuestros hábitos? ¿Cuáles son las categorías de apps más descargadas en nuestro país? Converamos al respecto con Carlos Alberto Torres, director de marketing para Latinoamérica de habla hispana en AppsFlyer. Además, las noticias y recomendaciones de tecnología más importantes de la semana. PRODUCCIÓN: Luis Alberto Bazaldúa.
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Support this podcast: https://podcasters.spotify.com/pod/show/estoesdominio/support2021-08-1756 minLevel Up UAThe One Where They Talk CreativeJoin your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.
2021-08-1630 min
Royal Wins (CSE: SKLL)Royal Wins hails key partnership agreement with AppsflyerRoyal Wins Corporation's Peter Gan introduces the company to Proactive and outlines its just-announced partnership agreement with Appsflyer. He says the deal will provide them with data to allow a stronger and more accurate product offering for the player's desired user experience. Established in 2014 Royal Wins designs, develops and operates real money wagering skill games, to disrupt and dominate the online gaming space.2021-07-2907 minLevel Up UAThe One About DSPsJoin your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.
2021-07-1645 min
Sour & SaaSSour & SaaS - Season 4 Episode 8 - with Ran Avrahamy, Senior VP, CMO at AppsFlyerIt's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation.
Guest: CMO at AppsFlyer, Ran Avrahamy!2021-07-1538 minLevel Up UAThe one about ad fraud... Grrrrrr.Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles t...2021-06-2856 minLevel Up UAThe one about SKAN; Past, Present & FutureThe one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end!2021-06-141h 10
Business of CyberBoC #29: Building the MVP, Finding Design Partners, and Building a Community with Guy Fletcher (Former CISO @ AppsFlyer)Guy Fletcher is currently the CEO & Founder at Cider Security, a stealth mode startup based in Tel Aviv. Prior to founding Cider, he was the CISO at AppsFlyer, a late-stage startup that's raised $300 million from leading VC firms like Goldman Sachs, Salesforce Ventures, and General Atlantic. While Guy was at AppsFlyer, one of the biggest pain points he felt was a significant gap between the security & DevOps team. Today, they've completed their MVP and are working with design partners to validate their product strategy and test their GTM strategy. Throughout the episode we covered:
What compelled Guy to...2021-06-0830 minLevel Up UALevel Up UAAdam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.
2021-06-0207 min
Asia Startup Pulse对话AppsFlyer亚太区董事总经理Ronen Mense：中国出海企业背后的数据引擎Chinese companies going global is not a new phenomenon today. But there was a time when this was relatively unheard of. And today, we talk to the man behind AppsFlyer, the company that essentially fuelled Chinese companies’ ambitions for global expansion by providing them much needed analytics and data in a mobile-frenzy world. Why was AppsFlyer pivotal to Chinese companies? What strategic value did China possess for AppsFlyer? In a market known for intense competition, how did AppsFlyer manage to thrive unscathed and become the market leader? In today’s episode, we invite Ronen Mense, President and M...2021-05-2843 min
Asia Startup PulseBehind the Company that Catalysed Chinese Startups’ Global Ambitions, with Ronen Mense, APAC President and Managing Director of AppsFlyerIn today’s episode, we invite Ronen Mense, President and Managing Director APAC for AppsFlyer, to help us answer these questions and more. In the last 7 years with AppsFlyer, Ronen has managed to grow the mobile analytics platform from newcomer to market leader in APAC achieving 70% market share, triple digital revenue growth year on year, and building an amazing team of 175+ across 7 offices in the region. Show Notes:02:12 Introduction to Ronen03:13 What is AppsFlyer05:03 China’s strategic value for AppsFlyer and vice-versa11:04 AppsFlyer’s value proposition for Chinese...2021-05-2743 min
The Data Engineering ShowHow AppsFlyer Delivers Sub-Second BI to 1000 Looker Users - With Alexandra SudilovskyAppsFlyer has exploded in size, growing from a small company of 200 people to 1000 people in just three years. Dealing not only with a huge amount of data on a daily basis but doing so while growing quickly as a company can come with many challenges.
Guest: Alexandra Sudilovsky, Senior BI Expert at AppsFlyer
Hosts: The Data Bros, Eldad and Boaz Farkash, CEO and CPO at FireboltThe Data Engineering Show is handcrafted by our friends over at: fame.soPrevious guests include: Joseph Machado of Linkedin, Metthew Weingarten of Disney, Joe Reis and Matt Housely, authors of The Fundamentals...2021-05-1231 min
20MinuteLeaders | The Human Zero DayEp403: Danielle Blumenstyk Peterman | Head of Corporate Communications, AppsFlyerDanielle is the Head of Corporate Communications at B2B SaaS unicorn AppsFlyer. A seasoned comms pro, Danielle has spent the past 10 years helping brands shine, working with leading tech companies and organizations to perfectly craft and effectively communicate their messages. Prior to AppsFlyer, Danielle spent several years honing her comms craft at a tech-focused PR agency. Before devoting her life to tech, she started her career managing PR and investor relations for nonprofit organizations and higher education institutions.2021-05-0521 minCHURN FMEP 100 | Ziv Peled 💥 - How AppsFlyer flipped their focus on churn to retention & renewals and built growth predictability in the process.Today is a BIG day as Churn FM turns 100 episodes old! It’s been an amazing learning curve and I’ve been super lucky to speak to and learn from some of the brightest minds in the business. For this special episode I wanted to give back to you, and all the other listeners of the show, who have helped shape and make it what it is today. So to do that I turned to our amazing guests and asked for a big favour which they were super cool about and agreed to. Thi...2021-02-1042 min
Coffee with CurtisMeet the ghost writer to 70 people and Head of Thought Leadership at Appsflyer, Jonathan RavehJonathan Raveh is the Head of Thought Leadership at the rocketship Israeli tech unicorn, Appsflyer. He is charged with driving the company strategy for demand generation and thought leadership. In his role, Jonathan is also the voice for over 70 Appsflyer employees, crafting messages and written content mainly for LinkedIn to showcase the company from a range of perspectives including technology, sales, marketing, people and more. He shares how he is able to curate his content at this scale, explains what is thought leadership and who can do it and some tips on compiling the perfect posts for social media. 2021-01-2641 min
The Virtually Possible Podcast#16 - Ben Jeger (AppsFlyer) - Ripple Effects of Outstanding LeadershipBen Jeger is the Managing Director, Central Europe at AppsFlyer. The Mobile Measurement Partner and the go-to Insights Platform for Marketers on Mobile, Desktop and anywhere in between.
We sat down to speak about AppsFlyer's outstanding track record as an employer, Ben's philosophy of management and leadership and the company's approach to conscientiously building a culture of support, kindness and perpetual growth for its employees. If you're a manager, leader and an aspiring professional - this conversation is for you.
Connect with Ben via LinkedIn! Check out AppsFlyer's Careers Page to join the Rocketship!
Ben's book recommendation: James Clear...2021-01-2556 min
Developer Advocate StoriesDeveloper Advocate Stories - Liaz Kamper - AppsFlyerIn this episode, we have talked with Liaz Kamper, Senior Developer Advocate at AppsFlyer, about AppsFlyer and his work there, the beginning of his career, his background and what led him to be a Developer Advocate.2021-01-1914 minDeveloper Advocate StoriesDeveloper Advocate Stories - Liaz Kamper - AppsFlyerIn this episode, we have talked with Liaz Kamper, Senior Developer Advocate at AppsFlyer, about AppsFlyer and his work there, the beginning of his career, his background and what led him to be a Developer Advocate.2021-01-1914 min
Founder Real TalkOren Kaniel, Co-founder & CEO of AppsFlyer, on Investing in Customer-Obsession and YourselfThe Founder Real Talk Israeli Entrepreneur Series is back with a fifth episode. These episodes are dedicated to getting to know Israeli founders and their companies. Known as Startup Nation, Israel creates more companies per capita than any other country, with one startup for every 1,400 people. Read more about GGV’s commitment to funding and supporting the next generation of Israeli entrepreneurs: https://www.linkedin.com/pulse/next-tech-wave-israel-global-company-creation-glenn-solomon/. This series is co-hosted by GGV Capital Investor, Oren Yunger.
Oren Kaniel is the Co-founder & CEO of AppsFlyer, the global attribution leader, trusted by more than 12,000 brands including Coca Cola, HBO, Walmart, Eb...2021-01-1546 min
The Content Mix PodcastImplementing creative virtual events | Yamit Nissanov | AppsFlyer | Senior Marketing ManagerFrom studying in New York to migrating to Israel for over 20 years, Yamit Nissanov gives her global perspective on attribution marketing at AppsFlyer. Yamit discusses creative virtual events including webinars, deminars (virtual product demonstration videos) and newsletters, which she utilized to rapidly digitize virtual events during the pandemic. As senior regional marketing manager for EMEA, Yamit emphasizes the importance of local languages and cultures to Shaheen Samavati for successful localization efforts at AppsFlyer, which has expanded globally from 200 to 1000 employees since 2017.2020-12-1122 minCHURN FMEP 89 | Luke Diaz (Clearbit) - How Optimizely, AppsFlyer and Clearbit approach their unique churn challenges.Today on the show we have Luke Diaz, VP of Customer Success at Clearbit.In this episode, we talked about why Luke made a career switch from working at a Hedge Fund to diving into Customer Success, and how Optimizely shifted their go-to-market strategy to fix churn and retention.We also discussed how AppsFlyer identifies strategic opportunities to drive expansion revenue, how you can show the impact of a team that doesn't own revenue, and how Clearbit approaches their churn and retention challenges.As usual, I'm excited to hear what you think of...2020-11-2537 min
Billion Dollar TechHow to Build a Market-Leading Brand: Growing AppsFlyer from Start-Up to 1,000 Employees with Ran AvrahamyRan Avrahamy is the CMO at AppsFlyer, the leading mobile attribution and marketing analytics platform. Before joining AppsFlyer, Ran was the Co-Founder and VP of Marketing and Products at Scringo, which allowed native apps with social and communication capabilities to become more than a pipedream but a reality. For more than 13 years, Ran has worked in various marketing and business development roles, including helping startups grow In this episode… The market is like artificial intelligence: consistently growing and evaluating its potential to accumulate more data—and produce more results than ever before. It can be hard...2020-11-1744 min
GritSVP and Head of Sales at AppsFlyer, Mar Brandt: Leadership InsightsMar Brandt is a sales veteran and ad tech expert who has spent time at leading organizations including Experian, Sitecore, and most recently AppsFlyer. Mar is also a founding member and senior executive sponsor of Leadership Connections Women, an Experian Women's Network group.In this episode of Go to Market Grit, Joubin and Mar discuss Mar’s sales evolution as a sales leader. They also explore what it's like to be a woman in sales and what it takes to be a leader in a competitive environment.In this episode of Go to Market Gr...2020-11-1645 min
Radically TransparentLinkedIn Thought Leadership Simplified: The DO's and DON'Ts with AppsFlyer's Jonathan RavehWant to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry?
To simplify thought leadership and explore the DO’s and DON’Ts of becoming a thought leader on LinkedIn, Jennifer Gutman, Director of Social Strategy at Oktopost interviews Jonathan Raveh, Head of Community Marketing at AppsFlyer on the B2B Marketing Now podcast series, Radically Transparent.
On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as a...2020-11-1128 min
WHAT the Data?!Daniel Zilberberg (AppsFlyer) - The career of an Analyst (#7)First interview of WHAT the Data?! Podcast.In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from Junior to Senior.Even you can become an analyst#data #analyst #analysis #promotion This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit whatthedata.substack.com2020-09-2530 min
Precursive Perspective | For Professional ServicesZiv Peled | AppsFlyerAppsFlyer is a global leader in mobile attribution and marketing analytics. Their CCO, Ziv Peled discusses how the shift to working in the new remote reality, nurturing growth, and building value as a company by bringing empathy to Customer Success. Follow Precursive on: Linkedin: https://www.linkedin.com/company/precursive Twitter: https://twitter.com/precursive Facebook: https://www.facebook.com/precursive/
2020-09-0940 min
Business of Apps Podcast#21: COVID19 app marketing update - trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyerWhat helps us deal with uncertain situations? Hard data and analysis. We need to know what happened in the past to know what to do now and in the future.
Today’s guest is David Llewellyn, Director of Marketing EMEA from AppsFlyer, the leading mobile app tracking and attribution analytics company with 9+ years on the market under its belt. He recaps what happened with app marketing in 2019 and what's going now, when COVID-19 is impacting the whole global economy, to help adjust your strategy moving forward.
Today’s Topics Include:
📊 App Categories: Which are growing, going awa...2020-06-0131 min
Growth MaestrosApp Marketing Strategies from the East: Lessons from AppsFlyer with Daphna GalJoin Daphna Gal, Head of Strategic Partnerships, SEAPAC, AppsFlyer, as she walks you through the rapidly scaling mobile ecosystem in Asia, growth in app marketing across the region, and key takeaways that companies in the West can drive from the East. Daphna also provides a sneak-peek into her daily work and how she made the switch from BI and analytics to managing strategic partnerships for AppsFlyer.2020-05-2716 min
פרודקט, מרקטינג ומה שביניהםTom Shelly, Customer Marketing Lead, AppsflyerTom Shelly, a veteran PMM talks about her early days becoming a product marketer before even knowing what it is, her role at Appsflyer and what it means being customer obsessed2020-05-0452 min
Apptivate: App Marketing ExplainedTalking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)Questions Itay Answered in this Episode:Do you think the industry is doing a good job as far as partnerships or is there something we could be doing better?Do prevailing trends in the industry tend to influence the partnerships you focus on?How do you or AppsFlyer approach fraud?Does the index influence your perspective on partnerships?What response do you get from vendors when the index releases?Looking into the future, what kind of role with partnerships play in the mobile marketing ecosystem?Timestamp:5:00 The size and value of AppsFlyer8:13 Mobile industry partnerships11:58 Changes...2020-04-2829 min