Shows
Apptica TalksUGC Ninja: Ads That Convert – Metrics, Trends & Best Practices with Ross Puriasev, CMO at UGC NinjaIn this episode, Apptica Talks delves into UGC Ninja's transformative approach to user-generated content (UGC) advertising. Ross Puriasev, CMO of UGC Ninja, shares insights into the company’s innovative strategies for ad creation, the role of AI in scaling campaigns, and how data-driven decisions drive success across industries—from gaming to fintech.UGC Ninja is a global creative powerhouse specializing in UGC ads tailored for mobile apps, gaming, and diverse industries. The company excels in delivering strategic ad solutions and award winning ad performance.We discussed the advantages, formats, and applications of UGC ads...2024-12-1948 min
Apptica TalksBeyond the Hype: How Mobio Redefines AI in Digital Marketing with Sergey Konovalov from Mobio GroupIn this episode Apptica Talks about Mobio's innovative approach to adopting AI with Sergey Konovalov, CEO & founder at Mobio Group.Mobio Group is a mobile growth marketing team headquartered in the UK and with offices in the USA. For more than 10 years they offer comprehensive ROI-driven approach to achieve your business goals. Mobio's team of 80+ experienced marketers and app promotion specialists help to achieve maximum revenue and conversions growth.We have discussed Mobio's mission to foster talent and innovation, the real-world impact of AI in digital marketing, practical applications like fraud detection, challenges...2024-12-1039 min
Apptica TalksIn-App Ads: Targeting, Fraud Prevention & Optimization with Roman Arustamyan from AdSkillIn this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill.AdSkill is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success.We have discussed driving targeted in-app traffic by identifying audiences, optimizing creatives and budgets, using retargeting, tracking key metrics, and preventing mobile app fraud through strategies against click flooding, install hijacking, and data fraud.2024-10-2924 min
Apptica TalksGamelight Effect: Wave of Rewarded Apps with Günay AliyevaIn this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva – Co-Founder at Gamelight.Gamelight is the largest Rewarded Marketing Platform for Mobile Games! Their AI algorithm analyzes users' playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners' games.We have explored an evolution of Rewarded UA, Gamelight’s rewarded UA model, case studies of Gamelight with key metrics, the Future of Rewarded UA and Gamelight’s Vision, what makes rewarded UA so effective in drivin...2024-09-2624 min
Apptica TalksThe Power of Playable Ads with Gökçe Oguz from Playable FactoryIn this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory.Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands.We have discussed the impact of rising costs per install (CPI) and strategies to combat them, overview of products Flex and Ready, current trends, best practices and successful cases in playable ads, integration of user-generated content (UGC...2024-07-0439 min
UGC Byte Talks by UGC NinjaE 14 | How To Optimise Mobile Ad Trends and Boost Your Performance Marketing, UGC Byte Talk With KseniaWelcome to the latest bite-sized episode of UGC Byte Talks! In this special edition, sponsored by UGC Ninja, we are joined by an expert from Apptica, who brings a wealth of knowledge in mobile ad creatives and user-generated content (UGC) strategies. This episode is a treasure trove for anyone looking to stay ahead in the fast-paced mobile advertising space.🎙️ Join us as we dive into the world of mobile ad creatives and UGC strategies! Here's what's in store:Evolution of Mobile Ad Creatives: Explore how mobile ad creatives have transformed over the years and t...2024-05-2410 min
Apptica TalksInfluencer Analytics, Market Landscape and Fraud with Alexander Frolov from HypeAuditorIn this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor.HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ million profile database. During our conversation you can learn about the shifts and updates in influencer marketing field, the trend of influencer fatigue, dynamics of fraudulent activities, healthy engagements and benchmarks, free and paid methods of searching for q...2024-04-2543 min
Apptica TalksInfluencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, HypeFactoryIn this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina, Head of Creative & Strategy at HypeFactory.HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity.During our chat we have covered influencer marketing trends, how to make effective creatives in IM, brandformance era, budget benchmarks for an influencer marketing campaign, and much more.Key takeaways are available in our blog.To get in touch with Maria: LinkedIn Hosted on Acast...2024-04-0140 min
Apptica TalksIn-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy MonetizationIn this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and ma...2023-11-2225 min
Apptica TalksInfluencer marketing and common campaign mistakes with Kristina Nikeenko from Zorka.AgencyIn this episode Apptica Talks about Influencer Marketing and Common Campaign Mistakes with Kristina Nikeenko - Head of Influencer Marketing at Zorka.Agency.Zorka.Agency - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.In this episode Kristina shares experience in influencer marketing along with common pitfalls that might scale down your advertising campaigns.Key takeaways are available in our blog.You can learn more more insights in Zorka's blog and a recent report....2023-10-1630 min
Apptivate: App Marketing ExplainedMobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)Can you guess which subcategory of mobile games generated the most revenue in the first half of this year? How about the top three countries for mobile game downloads? Get the scoop on the latest data and trends in the mobile industry’s largest-grossing vertical from our guest Ksenia Yurkina, the Head of Marketing at Apptica.In this episode, Ksenia reveals the highlights from her report, “Mobile games: state of the market H1, 2023.” Apptica’s ad intelligence tool provides marketing analytics on data from over 11 million apps in Google Play and the Apple Store. Questions Ksenia An...2023-08-3032 min
Apptica TalksIdeation, testing and scaling of hypercasual games with SundayIn this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday.Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation.We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice metaphors from Vlad 😊.Key takeaways are available in our blog.You can learn more about Sunday on the website and get more insights in its blog. Hosted on A...2023-08-1531 min
Apptica TalksAI in Mobile Marketing with James Crabb from GamelightIn this episode Apptica Talks about AI in Mobile Marketing with James Crabb, Director of Business Development at Gamelight.What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more.Key takeaways are available in our blog.You can learn more about Gamelight on the website and get more insights in its blog. Hosted on Acast. See acast.com/privacy for more information.2023-08-0422 min
Apptica TalksIn-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk from BideaseKicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk, General Manager, Europe at Bidease. During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due diligence to follow, effectiveness of programmatic buying: AI and ML, emerging trends and technologies in programmatic advertising and mobile industry, and much more.Key takeaways are available in our blog.You can learn more about Bidease...2023-07-1944 min
Apptica TalksMastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin from AppFollowWrapping up the 1st season with an episode where Apptica Talks about Mastering Reviews Management: How to Turn User Feedback into App Store Success with Anatoly Sharifulin, CEO at AppFollowWhat we have covered: what's app reputation and app review management, the data sources of reviews (App Store, Google Play; Custom sources: GP beta feedback, Testflight feedback; other android stores: Huawei, Galaxi, etc), benchmarks for App Store and Google Play, correlation between rating, store position and organic growth, ideal strategy for review management: 3 steps to keep in mind, the future of app review management: AI automation, bett...2023-06-0529 minApptica TalksGrowing your game with Smart LiveOps with Julia Iljuk and Pavel Ignatov from BalancyIn this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk, Head of Growth, and Pavel Ignatov, Founder, at Balancy.Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience. We have covered the story behind Balancy; current state of the mobile gaming market and the place of LiveOps in it; LiveOps in 2023: current approaches and how tactics have evolved in recent years; the role of personalization + successful cases of game personalization from Balancy’s portfolio; Liv...2023-05-2928 minApptica TalksUA from in-house DSP perspective with Alessandro Giuliani from DataseatIn this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat.Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you could grab a coffee with Alessandro ☕️.Key insights are available in Apptica’s blog.---You can learn about Dataseat on the website and get more insights in its blog.---*Intro credit...2023-05-2234 minApptica TalksExperimental IAA strategies for games with Giuseppe Martoriello from iionIn this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello, co-founder at iion.Find insights into the best-performing ad formats for monetization, different approaches in terms of game genres, new monetization channels: in-game ad (video, audio, banner), integration with brands, securing long-term success with in-game integrations, trends to follow in 2023.Key takeaways are available in Apptica’s blog.---You can learn about iion on the website and get more insights in its blog.---*Intro credit: https://pixabay.com/2023-05-0523 minApptica TalksCreatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral MediaIn this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media. In this hot conversation Pablo brought us sun from Thailand along with valuable takeaways. We covered different formats of creatives (banner, interstitial, video, playable, native ad and fake ads), testing of creatives, TikTok as one of the most performing channel: spark ads, winning tactics and challenges; the most significant differences between SKAN 3 and SKAN 4 and trends to follow in 2023. More insights are available in Apptica’s blog.---2023-04-2638 minApptica TalksCombined trends in UA and Monetization with Marc Bearman from ooloIn this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo. We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (IAP vs IAA; subscription, freemium model, cross-portfolio model), trends and a broad overview of the industry in 2023. Key takeaways are available in Apptica’s blog.---You can learn more about ool...2023-04-1943 minApptica TalksApp monetization trends with Stafaniya Radzivonik and Ahmed Chakroun from Smaato.In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato. During our conversation we have touched upon the best performing ad format, current state of rewarded ad, different approaches for iOS and Android, insights into bidding (waterfall vs header bidding vs hybrid mode), trends for 2023.---You can learn more about Smaato on the website and get more insights in its blog. ---*Intro credit: https://pixabay.com/2023-04-1231 minApptica TalksA/B tests in ASO with Emilio Mellado, ASO expert at GeeklabIn this episode Apptica Talks about A/B testing in ASO with Emilio Mellado, ASO expert and Senior Customer Marketing Manager at Geeklab.We have explored how to validate your ideas and find a winning variant; how to elevate your Custom Product Pages with AB Tests; what strategy to adhere with fake elements; best practices for mapping out a series of AB tests, and 3 trends to keep an eye on in 2023. ---You can learn more about Geeklab on the website geeklab.app and get more insights in its blog. 2023-04-0333 min
The Rest Is PRThe Rest Is...Ads, Apps, & Intel In PR (With Ksenia Yurkina)This week, Jacki and Lyle are joined by Ksenia Yurkina, Head of Marketing at Apptica. Apptica, based in Nicosia in Cyrpus, is a Mobile Ad Intelligence and Market Analytics Tool that provides accurate data on over 10 million apps worldwide. In a wide-ranging episode, Ksenia discusses her career so far and what made her shift from working for a luxury hotel company to the world of ads, apps and tech in her role with Apptica. Jacki and Ksenia talk through what good looks like when it comes to results in the marketing industry, and Lyle asks what challenges Apptica looks...2023-03-1751 min
Индустрия игрИгра HyperformaОбсудили запуск, успех и трудности разработки Hyperforma, трёхмерного арканоида . В гостях директор игры Фёдор Данилов и программист Дмитрий Конарев. Ещё Тимур Абдрахимов.
Сайт разработчиков: nordunit.com/en/
Наши спонсоры на patreon.com/thebatya
Компания HeroCraft. Ищет разработчиков мобильных, консольных и ПК игр. Нужна запись геймплея или играбельный прототип (желательно на Unity). Если игра понравится, дадут до 15 тысяч долларов на доработку. Подробнее: herocraft.com/a/9DB3JS.
Компания Apptica. Авторы одноимённого сервиса аналитики мобильных приложений: https://apptica.com/
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Хотите рассказать интересное или важное об индустрии и играх — пишите на podcast@thebatya.com2019-08-0647 min