Shows
The Infinite Franchisee Show212. Why 80% of Your To-Do List Is Killing Your Business GrowthAre you stuck in the daily grind of "keeping the doors open" while your business growth stagnates? In this episode, April Porter reveals the exact 6-step prioritization framework that helps franchise owners and small business owners break free from busy work and focus on revenue-generating activities that actually move the needle.What You'll Learn:Why most business owners spend 80% of their time on tasks that don't grow their businessThe difference between "Do-Do" tasks (daily operations) and "GET It" activities (growth-focused work)A simple 6-question framework to evaluate which tasks deserve your attentionHow to balance emotional urgency...2025-07-2117 minThe Infinite Franchisee Show211. The $10,000 Mistake Every Small Business Owner Makes (And How to Fix It Fast)Discover the exact step-by-step process to evolve from employee thinking to CEO mindset without the overwhelm. Host April Porter shares a real client transformation story where Henry shifted his entire business perspective in just one hour, revealing why most "work ON your business" advice fails and how to make the transition successfully.Key Topics Covered:The Employee-to-CEO Journey DemystifiedWhy "work on your business, not in it" advice feels impossible to implementThe myth of the giant leap vs. the reality of incremental stepsHow to measure progress when changes feel insignificant2025-07-0715 minThe Infinite Franchisee Show210. Franchise Blind Spots Exposed: Why Good Intentions Create Bad Business OutcomesDiscover the dangerous blind spots plaguing the franchise industry that are unintentionally sabotaging franchisee success. Host April Porter reveals how well-intentioned franchisor decisions create devastating ripple effects, using a real-world $1,500 marketing mandate case study that exposes the gap between franchisor strategy and franchisee reality.Key Topics Covered:Franchise Blind Spots DefinedWhat franchise blind spots are and why they're more dangerous than traditional business blind spotsThe complex three-way relationship between franchisors, franchisees, and suppliersWhy good intentions often lead to unintended negative consequencesThe Marketing Mandate Case Study2025-06-3022 minThe Infinite Franchisee Show207. The Hidden Franchise Gap That's Crushing Franchisees (And How to Fix It)Are you a franchisor wondering why your franchisees have such wildly different performance levels despite identical training? Or a franchisee struggling to implement what you've learned?In this eye-opening episode, franchise attorney and former multi-unit franchisee April Porter reveals the "franchise gap" that's keeping 80% of franchisees from reaching their full potential - and why most franchisors can't see it.The Franchise Performance MysteryWhy identical franchise training produces a bell curve of resultsThe hidden variable that determines franchise success or failureHow the franchisee becomes the "secret sauce" of business performance...2025-06-0220 minThe Infinite Franchisee Show206. From Basement Startup to 400+ Territories: How Ace Handyman Services Scaled Through Strategic FranchisingDiscover how Andy Bell transformed a basement startup into a 400+ territory franchise empire spanning 48 states. In this compelling episode of the Infinite Franchisee Podcast, Bell shares the strategic insights behind Ace Handyman Services’ meteoric rise and the 2019 acquisition by Ace Hardware that changed everything.What You’ll Learn:How demographic trends (aging Baby Boomers + millennial homeowners) created a massive “do it for me” market opportunityThe strategic partnership secrets behind Ace Hardware’s acquisition of Handyman MattersWhy culture is “fragile glass on the end of a broomstick” and how to protect it during rapid expansionBell’...2025-05-2726 minThe Infinite Franchisee Show205. The Franchise Growth Blueprint: Lessons from Bennett Maxwell's Journey to Finding Proven Franchise BrandsIn this episode of the podcast, host April Porter sits down with Bennett Maxwell, an entrepreneur with a diverse background spanning multiple industries - renewable energy, the food industry, and franchising. He founded Dirty Dough, a cookie franchise that sold 450 franchises and opened 100 brick-and-mortar locations in just two years before being acquired by Craveworthy. Now, through Franchise KI, Bennett represents established franchise brands with proven track records.Bennett shares his journey from the solar industry to founding Dirty Dough cookies, and now to his current role identifying and selling established franchise brands through Franchise...2025-05-1924 minThe Infinite Franchisee Show204. The Power of Attending Conferences: How Conferences Benefit Franchisees and How Franchisors Can Affordably Host ThemWhy Conferences Are Game-Changers for Small Business Owners and FranchiseesEpisode HighlightsDiscover the critical importance of attending annual conferences for business growthLearn why conferences are essential for personal and professional developmentUnderstand the challenges franchisors face in organizing conferencesGet insights into the true value of conference attendanceConferences typically cost between $300-$2,500 per ticketAn annual brand conference can cost $100,000-$150,000 to organizeBenefits of conferences include:Organizing a conference requires significant bandwidthCritical for team motivation and brand alignmentRecommended even for small franchises with few franchiseesAttend conferences as a strategic investment in your...2025-05-1207 minThe Infinite Franchisee Show203. The Hidden Truth: Why Franchise Systems Fail and How to Break the CycleIn this eye-opening episode, April Porter reveals the critical disconnect between franchisors and franchisees that leads to frustration, burnout, and underperformance. She explains why the most important product in a franchise system isn't what you think it is, and provides actionable solutions for both franchisors and franchisees to create sustainable success.Key Insights:The True Product of a Franchise System: Why most franchisors misunderstand what they're really sellingThe Implementation Gap: How partial implementation creates overwhelming juggling acts for franchiseesAdult Learning Challenges: Why traditional training methods fail franchise ownersThe Blame Game Trap: Breaking the cycle of franchisor-franchisee...2025-05-0519 minThe Infinite Franchisee Show202. Building a 200-Location Pet Franchise: Inside Earthwise Pet with Michael SeitzThis week we sit down with Michael Seitz, whose pet wellness franchise Earthwise Pet has grown to 200 locations nationwide. Michael shares his journey from growing up in an entrepreneurial family to building an innovative pet nutrition and wellness spa concept.Episode Highlights:Michael's family history in the pet industry, dating back to the 1970s when his parents purchased a grooming shop in CaliforniaHow Earthwise Pet combines grooming services with nutrition centers to create a comprehensive pet wellness businessThe entrepreneurial mindset: Michael's story of leaving dental school after realizing he needed variety and risk in his careerMichael's...2025-04-2827 minThe Infinite Franchisee Show201. Women in Franchising: Breaking Barriers and Building Communities with Brittany LincolnIn this empowering episode we welcome Brittany Lincoln, founder of Females in Franchising, a platform dedicated to empowering women in the franchising industry. With 13 years of experience across home services, beauty, and medical franchises, Brittany shares her vision for creating a supportive community for women in franchising - an industry where women remain significantly underrepresented. This conversation explores the challenges women face in franchising, the importance of mentorship, and how building strong female communities can drive positive change in the industry.Website: www.femalesinfranchising.comInstagram: @femalesinfranchisingLinkedIn: Females in FranchisingFollow & Subscribe:If...2025-04-2129 minThe Infinite Franchisee Show199. The Secretsos™ Framework for Business SuccessIn this episode of the podcast, April Porter explains the SECRET SAUCE framework - an acronym designed to help small business owners fully implement strategies while managing overwhelm. She focuses specifically on the "E" (Evaluate Threats) component through a real client example involving membership contracts.Key points covered:The SECRET SAUCE framework (SECRET SOS) helps business owners understand all aspects of their businessSmall business owners often struggle with "half-implemented" strategies due to constant context switchingFull implementation requires written documentation, training processes, and success metricsSuccess metrics are often overlooked because they can lead to uncomfortable conversationsThe letter "...2025-04-1416 minThe Infinite Franchisee Show200. The Franchise PromiseApril Porter discusses the critical issue behind the high failure rate of franchisors and the breakdown in franchisor-franchisee relationships. She reveals that while many understand franchising involves two different businesses, there's a fundamental misunderstanding about what business franchisors are truly in.April challenges franchisors to ask:Do you consider training and support your product?Have you fully developed this product?Did you develop it yourself or partner with experts in adult education?How can you become known for excellent training and support?Secretsos™-The Business Intelligence Agency, helps fill th...2025-04-1421 minThe Infinite Franchisee ShowEps. 198 Becoming An Obsessed EntrepreneurPassion can be a double-edged sword in business—while it fuels creativity and excitement, it can also lead to burnout and stagnation. In this episode, April Porter dives into the critical difference between passion and obsession, explaining why the most successful business owners are obsessed—not just with their product or service, but with growing their business.She breaks down why most entrepreneurs get stuck in the day-to-day grind and how shifting your focus to business growth can lead to more freedom, wealth, and impact. Plus, April reveals the surprising statistic that separates struggling busi...2025-03-2412 minThe Infinite Franchisee ShowEps 197: Breaking Free: Why Every Business Owner Gets Stuck (And How to Scale Beyond It)In this episode, April Porter explores why business owners get stuck at various stages of growth. She explains how our traditional education programmed us with an "employee mindset" that focuses on working harder rather than strategically. April reveals the three keys to getting unstuck: deprogramming your employee brain, learning what you don't know, and integrating new habits that support business scaling. She introduces the "S.E.C.R.E.C.T.S.O.S. Method" and invites listeners to a free workshop to learn implementation strategies from multiple business experts.Key Topics Covered:Different ways business...2025-03-1720 min
The Infinite Franchisee Show196. Empowering Small Businesses Through Networking with Mary Kennedy ThompsonApril Porter interviews Mary Kennedy Thompson, CEO of BNI and Chair of the International Franchise Association. They discuss the significant impact of BNI on small businesses, the importance of community in franchising, and the reasons to consider franchising as a business model. Mary shares her personal journey in franchising, the challenges faced during the pandemic, and the value of education and support in business ownership. The conversation emphasizes the role of small businesses in communities and the importance of networking and collaboration.Learn more about bni here: https://www.bni.com/2025-03-1022 min
The Infinite Franchisee Show195. Break Free from Societal Conditioning & Become an Obedient Rebel in 3 StepsThis week, April is featuring Allyson Chavez, wealth and prosperity coach and one of the experts at Secretsos™ - The Business Intelligence Agency. We live in a society that wants us to feel like victims and that assures us that we cannot change any part of our lives. But that couldn't be further from the truth! Allyson will show you exactly how to break free from social conditioning, see past the lies, and obey God’s laws instead with 3 simple steps using the "Obedient Rebel Framework".Follow & Subscribe:If you enjoyed this epis...2025-03-0313 min
The Infinite Franchisee Show194. 3 AI Strategies to Give Back Your TimeApril Porter discusses the transformative impact of AI on businesses, emphasizing that the success or failure of AI adoption hinges on the mindset and actions of business leaders. She explores the anxieties and excitement surrounding AI, the importance of timing in its adoption, and the need for curiosity over mere confidence in using AI tools effectively. Porter highlights that AI is not a passing trend but a crucial element for future business success, urging listeners to embrace it thoughtfully and strategically.Follow & Subscribe:If you enjoyed this episode, subscribe to The Infinite...2025-02-2426 min
The Infinite Franchisee Show193. Why Employee Loyalty Isn't What You Think It Is (And How That's Costing You)Take a deep dive into the evolving nature of loyalty in business, featuring crucial insights for business owners struggling with employee retention and customer relationships. Through personal stories and practical examples, April Porter reveals why mismatched definitions of loyalty could be silently damaging your business relationships and offers actionable solutions to bridge the gap.Key Takeaways- Discover why being the "nice boss" might actually be hurting your business- Learn how generational differences impact workplace loyalty- Understand the critical difference between your definition of loyalty and...2025-02-1015 min
The Infinite Franchisee Show192. (From the Archive) Is Passion Holding You BackIn starting your own business, what factor lead you to that decision? Is it because you’re unhappy with being an employee? Is it because of your hobby? Or is it because of wanting to do what you love? There’s this one thing that drives us to start our own business, we all have it in us and that is passion. Passion is often a catalyst for becoming a business owner because that’s where our expertise usually lies and it’s our comfort zones. However, are we holding back ourselves to discover and learn more because of our passi...2025-01-2719 min
The Infinite Franchisee Show191. The Power of Support When Navigating Grief: Mason Sawyer on HealingMason Sawyer joins April to share his profound journey through love, loss, and healing. He reflects on his early years with his wife, the tragic accident that took his family, and how he navigated the depths of grief. Mason discusses the importance of support systems, the nonlinear nature of grief, and how he found purpose through his podcast, helping others cope with their own trauma. In this conversation, April Porter and Mason Sawyer delve into the complexities of grief, exploring themes of self-blame, the long-term nature of pain, and the importance of communication. They discuss societal pressures surrounding grief...2025-01-2039 min
The Infinite Franchisee Show190. The Secret Sauce (SOS) of Start Up SuccessApril shares her insights on helping small business owners bridge the gap between passion and profitability by uncovering the “Secret Sauce” for sustainable success. Through a candid conversation on the "She Lift Project Podcast", April highlights the importance of mindset, resilience, and practical strategies to overcome common challenges faced by entrepreneurs.
This episode is a must-listen for aspiring entrepreneurs, small business owners, and anyone looking to refine their approach to scaling a business while maintaining balance in life. Listeners will gain actionable advice on navigating the complexities of business ownership, avoiding common pitfalls, and leve...2025-01-131h 09
The Infinite Franchisee Show189. The Secret to Business Growth: Why Investing in Yourself is Non-NegotiableApril Porter discusses the challenges of managing a busy schedule while prioritizing self-investment for business growth. She emphasizes the importance of making conscious decisions to invest in oneself, as this is crucial for personal and business development. April also explores the franchise model, highlighting that success is determined by the individual franchisee rather than the model itself. The conversation concludes with a focus on the significance of effective decision-making and the need for continuous self-evolution.
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If you enjoyed this episode, subscribe to The Infinite Franchisee Show and leave us a...2025-01-0612 min
The Infinite Franchisee Show188. 2024 Wrapped: Lessons from Highs, Lows, and Building Secretsos™ in 2024April Porter wraps up 2024 with an honest and inspiring recap of her entrepreneurial journey. She shares the highs, lows, and transformative moments that shaped her year, offering valuable insights for small business owners and franchisees. Even in the face of setbacks, opportunities abound. April encourages entrepreneurs to trust the process, embrace change, and focus on what truly matters—building a life and business rooted in joy, purpose, and resilience.
Key Topics Discussed:
Major Career Shifts: April’s transition to an executive role in a financial technology company with a mission to serve unde...2024-12-3029 min
The Infinite Franchisee Show185. The Wealthy Way: Critical Year-End Moves for Small Business Success in 2025In this episode, we dive into the essential year-end financial moves small business owners need to make to set themselves up for success in 2025. From tax-saving strategies to optimizing cash flow and revenue planning, we share the insider tips used by wealthy entrepreneurs to stay ahead of the game. Whether you’re aiming for financial clarity, strategic growth, or a better work-life balance, this episode has you covered.
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If you enjoyed this episode, subscribe to The Infinite Franchisee Show and leave us a review! Stay tuned for more expert interviews, tips, and st...2024-12-0820 min
The Infinite Franchisee Show184. From DIY to ROI: How Video Marketing Transforms Small Businesses and Franchises with Corey PiperIn this engaging conversation, Corey Piper from Piper Media Group discusses the importance of video marketing for small businesses and franchises. He shares insights on how video can enhance customer engagement, improve close rates, and drive sales. Corey emphasizes the need for strategic video content that resonates with audiences and the value of community support in the franchising world. He also highlights the necessity of having a YouTube channel for businesses and offers affordable solutions for video production.
Corey Piper is the founder of Piper Media Group, a veteran-owned video production company based in...2024-12-0230 min
The Infinite Franchisee Show183. Fueling Franchise Security: Protecting Your Business and Brand in the Digital Age with Carl UdlerApril Porter and guest, Carl Udler, discuss the intricacies of the franchising industry, emphasizing the importance of relationships and networking. They explore the unique aspects of franchising, including the roles of franchisors and franchisees, and the necessity of trusted suppliers. The discussion shifts to the critical role of technology in franchise operations, particularly in cybersecurity and the use of digital menu boards. Carl shares insights on proactive business strategies, the cost of cybersecurity versus potential losses, and affordable solutions for small businesses. The conversation concludes with a focus on the ROI of digital menu boards and the importance of...2024-11-2540 min
The Infinite Franchisee Show182. Year-End Tax Strategy and Business Planning in an Election YearApril Porter discusses the critical transitions businesses face at the end of the year, especially in the context of the upcoming election year. She emphasizes the importance of tax strategies, legal compliance, and the need for a positive mindset as businesses prepare for 2024 and beyond. The conversation also highlights an upcoming workshop designed to equip business owners with the necessary tools and knowledge to navigate these changes effectively.
Join the upcoming workshop on December 4 to make year-end power moves for your business: https://www.secretsos.net/financialclarity
Follow & Subscribe:2024-11-1810 min
The Infinite Franchisee Show181. Navigating the New AdministrationIn this conversation, April Porter emphasizes the critical role of small business owners as the true leaders of the nation, highlighting their struggles and responsibilities. She encourages them to step into leadership roles, especially as they navigate the challenges posed by recent years and prepare for significant changes in 2024 and 2025. The discussion covers the importance of being informed about tax strategies and policy changes, as well as the need for community support and collaboration among business owners.
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If you enjoyed this episode, subscribe to The Infinite Franchisee Show and leave...2024-11-1116 min
The Infinite Franchisee Show180. The Semi-Absentee AssumptionApril Porter, member of the Titus Advisory Board at the Titus Center for Franchising, dives into a timely topic: the myth of semi-absentee and absentee ownership in the franchising world. April shares insights from a recent consultation with franchisees who assumed they’d be able to maintain a minimal time commitment, only to find that building a profitable business required more than anticipated. With a focus on transparency and the importance of clear expectations, she discusses common misconceptions that can lead franchisees astray and highlights key questions potential franchisees should ask before investing.
Key Ta...2024-11-0417 min
The Infinite Franchisee Show179. Stop Tripping Over Fear: The Mindset Shift That Will Catapult Your Business ForwardAre you running toward something, or are you running away from something? April dives deep into the psychology of business motivation, exploring how your mindset can impact your actions and ultimately, your success. She draws parallels between business ownership and horror movie scenarios, showing how focusing on the wrong thing can lead to unnecessary pitfalls. April provides real-world strategies to shift your focus toward prosperity, overcome fear-driven decisions, and break free from survival mode. Tune in for practical tips on aligning your business goals with a forward-focused vision.
Key Takeaways:
• The difference be...2024-10-2819 min
The Infinite Franchisee Show178. Avoiding Common Multi-Unit Pitfalls: Essential Tips for FranchiseesIn this episode of The Infinite Franchisee Show, host April Porter sits down with Alicia Miller, founder of Emergent Growth Advisors and a former multi-unit franchisee, to explore the intersection of franchising and private equity. Alicia shares her unique perspective on scaling franchises, drawing from her experience both as a franchisee and an advisor to franchise management teams and private equity firms. Together, they dive into the importance of franchisee sentiment, profitability, and the often overlooked advantages of resales when expanding franchise ownership. Whether you’re a first-time franchisee or looking to scale into multi-unit ownership, Alicia’s insights offe...2024-10-2140 min
The Infinite Franchisee Show177. Consistency: The Key to a Healthy RelationshipAngela Skurtu, a licensed marriage and family therapist and certified sex therapist, tells about the challenges entrepreneurs face in balancing their business goals with nurturing their relationships. April and Angela discuss the dynamics between risk-taking entrepreneurs and risk-averse partners, the impact of financial fluctuations on relationships, and the importance of self-care and hobbies. They also emphasize the need for open communication, support, and reassurance between entrepreneurs and their spouses. The conversation highlights the importance of finding a balance between work and personal life and the role of consistency in maintaining a healthy relationship.
Connect...2024-10-1432 min
The Infinite Franchisee Show176. Critical Action - Get a Small Business CommunityJoin April as she discusses her lifelong passion for advocating for small business owners, stemming from her childhood experiences with justice and fairness. She highlights the systemic challenges faced by small businesses, particularly in the franchising world, and emphasizes the importance of community support in navigating global events and crises. She encourages small business owners to prepare for unforeseen challenges by building a strong network and participating in upcoming workshops designed to provide practical strategies for success.
Join the 3-Day to More Time, More Money, and More Sanity Workshop, October 22-24 at 2pm CT...2024-10-0723 min
The Infinite Franchisee Show175. The Reality of the Entrepreneurial DreamExplore the philosophical question of whether the ends justify the means, particularly in the context of entrepreneurship. She emphasizes the importance of defining one's vision for business success, which encompasses sanity, wealth, and gratitude. The conversation delves into the challenges of time management for business owners and the necessity of prioritizing personal well-being. April also addresses the misconceptions about entrepreneurship, urging listeners to align their means with their ultimate goals to achieve true fulfillment in their professional lives.
Subscribe & Review:
- If you enjoyed this episode, please subscribe and leave a review...2024-09-3024 min
The Infinite Franchisee Show174. (From the Archive) 10 Tips to Hiring Employees Right NowOne of the most common struggles Franchisees and small business owners are facing right now is finding employees. Many believe the increase in unemployment benefits is the cause – but what if they’re wrong? Candidates are learning to value themselves in a different way, so employers may need to attract them in a different way. Of course, in any environment, we don’t just want to find an employee, we want to find the right employee, which requires an employment search based on strategy. Here are 10 tips to set you apart from the competition and connect with employment candidates that w...2024-09-2318 min
The Infinite Franchisee Show173. How to Become a more Engaging, Inspiring & Impactful Speaker with guest, Brian HilliardApril was a guest on "Brand & Grow Your Coaching Practice", a podcast hosted by Brian Hilliard.
Here is that conversation with Brian. We hope you enjoy it!
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- If you enjoyed this episode, please subscribe and leave a review. Your feedback helps us reach more business owners like you!
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
Follow Ask Apri...2024-09-1627 min
The Infinite Franchisee Show172. Love, Business, and Balance: Insights from Angela SkurtuIn this episode, we sit down with Angela Skurtu, a licensed Marriage and Family Therapist and certified sex therapist, to explore the intricate dynamics that entrepreneurs face in their personal relationships. Angela provides keen insights into how risk-taking business owners and their more steady, risk-averse partners navigate challenges like financial stress, intimacy, and family life.
Angela Skurtu is a licensed Marriage and Family Therapist and an AASECT-certified sex therapist, specializing in helping couples overcome relationship hurdles. She is the author of two widely acclaimed books, Helping Couples Overcome Infidelity and Premarital Counseling: A Guide...2024-09-0932 min
The Infinite Franchisee Show171. Mastering the Gray Areas: Strategic Hiring and Leadership with Angela LouisAngela Louis, the founder of Adaptive Leadership and a powerhouse fractional COO, joins April this week to discuss the vital role of leadership in small businesses and franchises. Angela shares her extensive experience in human resources and operations, emphasizing the importance of hiring the right people, effective communication, and building strong processes. She also highlights the benefits of fractional roles for growing businesses and how leaders can avoid common pitfalls in delegation and employee management. Whether you’re struggling with hiring, scaling, or managing your team, this episode offers actionable insights to help you succeed.
...2024-09-0228 min
The Infinite Franchisee Show170. Cracking the Code: Navigating Franchise Exits with Jeremy Pourbaix of Franchise FlippersJeremy Pourbaix, founder of Franchise Flippers, is the guest this week on the podcast. We talked about his journey from running multiple franchise locations to recognizing the need for a better way to exit the franchise world. Jeremy shares his personal story of scaling a successful franchise and the challenges he faced when trying to sell his businesses. We discussed the key trends contributing to franchise exits, including underestimating the time and effort required, overextending with multiple units, and the importance of proper education in running a successful franchise. Whether you’re planning an exit or navigating challenges, this ep...2024-08-2634 min
The Infinite Franchisee Show169. Unlocking the Secrets of Effective Franchisee Training with Lisa Gregory [Part 2]In this two part episode, April Porter welcomes Lisa Gregory, founder of Coaching Matters, for a deep dive into the Human Performance Technology (HPT) model, which explains why people underperform and we highlight the challenges in franchise systems, where misalignments between expectations and reality can lead to underperformance and strained relationships.
Tune in to learn how to bridge the gap between franchisees and franchisors by understanding both the art and science of business, as well as effective communication
Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisachapmangregory/2024-08-1923 min
The Infinite Franchisee Show168. Unlocking the Secrets of Effective Franchisee Training with Lisa Gregory [Part 1]In this two part episode, April Porter welcomes Lisa Gregory, founder of Coaching Matters, for a deep dive into the art and science of training and development. Whether you're a seasoned franchisor or just starting, this episode offers valuable insights into how to effectively train and support franchisees.
Tune in to learn how to bridge the gap between franchisees and franchisors, enhance training programs, and achieve better outcomes for everyone involved.
Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisachapmangregory/
Book a...2024-08-1223 min
The Infinite Franchisee Show167. Cultivate a Healthy FranchiseThere is a sickness spreading throughout the franchising community, particularly among underperforming franchisees. Franchisors often view underperformers as bad franchisees, but the root cause of underperformance is a larger problem. Franchisors typically learn how to be franchisors from other franchisors, creating an echo chamber that discourages innovation. Underperformance is a symptom of a virus that affects all franchisees, but the severity of the symptoms varies. The virus is caused by gaps and pitfalls in the franchisee journey, and it can lead to financial struggles, mental exhaustion, and strained relationships. To address this issue, franchisors need to understand the different...2024-08-0522 min
The Infinite Franchisee Show166. Real Talk: Why Your Marketing Isn't Working and How to Fix ItIn this insightful episode, April Porter delves deep into the art and science of crafting your ideal customer avatar. April shares her proven strategies for identifying and understanding your target audience, emphasizing the importance of a detailed customer avatar dossier. Discover how to fine-tune your marketing efforts, increase engagement, and drive growth for your business by truly knowing your customers.
Don’t miss out on the transformative Fish Tank Avatar Workshop on August 27th. Register now to gain exclusive insights and hands-on experience in crafting your perfect customer avatar. Secure your spot here >> https://ww...2024-07-2925 min
The Infinite Franchisee Show165. Business Lessons from the ChosenJoin us for an engaging conversation with April as she delves into the television program 'The Chosen' and its profound impact on its audience. Discover why April is a passionate fan, as she highlights the show's captivating content, creative brilliance, and innovative business model. This episode also explores the critical role of a mission statement, the power of storytelling, and the strategic repurposing of content to attract and engage customers. Lastly, April examines the importance of workplace culture and its significant influence on the overall success of a business.
Resources Mentioned:
...2024-07-2225 min
The Infinite Franchisee Show164. 3 Ways to Inject Cash into Your BusinessJoin April Porter and Andy Tenney discuss three strategies to put more money back into small business owners' pockets in 2024.
The first strategy is to opt into a class action lawsuit against MasterCard and Visa, which could result in significant financial compensation. If you choose this strategy, add "April Porter" to the referral space on the form. https://www.certaintyteam.com/settlement
The second strategy involves taking advantage of employee benefits to attract and retain employees while adding money to the bottom line. https://cbiplus.com/certainty When you f...2024-07-1531 min
The Infinite Franchisee Show163. The Power of Receiving
In this inspiring conversation, April explores the incredible power of belief and gratitude in attracting what you desire. April shares a personal story about losing her wallet and how maintaining a positive mindset throughout the ordeal showcased the power of the law of attraction. Learn how to harness these principles to balance your emotions and bring more positivity into your life.
Resources Mentioned:
Join the FREE Small Business Secret Weapon Workshop July 17-19 to take your business to the next level this year. Learn more here: https://secretsos.krtra.com...2024-07-0826 min
The Infinite Franchisee Show162. 3 Signs You're StuckIn this episode, we dive into a common challenge faced by small business owners: the employee mentality. Many entrepreneurs unintentionally bring employee activities and mindsets into their businesses, which can hold them back from achieving true success. We’ll explore the three telltale signs of an employee mindset and how to overcome them.
1. Feeling Unsatisfied with the Business Experience
2. Looking for Outside Factors to Change the Situation
3. Avoiding Confrontation
Resources Mentioned:
Join the FREE Small Business Secret Weapon Workshop July 17-19 to take yo...2024-07-0129 min
The Infinite Franchisee Show161. Franchising Deep Thoughts with Paul TranIn this conversation, April Porter interviews Paul Tran, an entrepreneur and advisor in the franchise and restaurant space. They discuss the current trends and challenges in the restaurant industry, as well as the franchising model. They emphasize the importance of adaptability, relevancy, and value in attracting customers. They also highlight the need for personalized and engaging customer experiences, as well as the importance of building loyalty through customer appreciation and loyalty programs. In the franchising space, they discuss the need for franchisors to create content that showcases the benefits of being a franchisee and to prioritize the success and...2024-06-2434 min
The Infinite Franchisee Show160. Top Strategies for Immediate Cash FlowIn this episode that originally aired in 2022, we dive into actionable and effective methods to quickly boost your income. Whether you're looking for side hustles, investment tips, or creative ways to leverage your skills, our expert guests provide practical advice to help you achieve financial relief fast. Tune in to discover strategies that can make a real difference in your financial situation today!
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
Follow Ask Apri...2024-06-1712 min
The Infinite Franchisee Show159. Fixing Slow Sales in 2024Many small business owners are experiencing a dip in sales in 2024 due to changes in the economy. In 2020, small businesses benefited from the shutdowns and government stimulus, but now they are facing extreme inflation and high interest rates. Middle-class Americans are re-evaluating their expenditures, leading to a decrease in sales. It is important for business owners to focus on what they can control, such as understanding and adapting to the changing customer avatars. By re-evaluating customer avatars and incorporating psychological and emotional triggers into their messaging, businesses can attract qualified leads and increase sales.
...2024-06-1018 min
The Infinite Franchisee Show158. From Fair to Fantastic: SWAG™ as the New Franchising StandardHop into this episode and explore the concept of responsible franchising and the need for a standard of care in the franchising industry. It delves into the challenges faced by franchisees and the imbalance of power in the franchisor-franchisee relationship. The focus is on the SWAG™ standard (Sanity, Wealth, and Gratitude™) and its potential impact on the franchising model.
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
Follow Ask April Porter on Instagram - https...2024-06-0319 min
The Infinite Franchisee Show157. Building Better Franchises: The Standard of Excellence
Dive into the concept of responsible franchising! April is sharing her journey from highlighting the problems in the industry to focusing on solutions. She discusses the importance of shifting the narrative towards positive, forward-thinking strategies and the impact of collaborative efforts like those at the Titus Center for Franchising. April emphasizes the need for self-regulation within the franchising community and invites listeners to contribute their perspectives on establishing concrete standards for responsible business practices. Join the conversation and explore how responsible franchising can lead to sustainable success for all stakeholders.
Subscribe to our YouTube channel ht...2024-05-2715 min
The Infinite Franchisee Show156. Discover the Franchise Gap and How to Fill it
Join us on this episode as we delve into the intriguing concept of the 'Franchise Gap'. From identifying common pitfalls to exploring innovative strategies, we uncover ways to bridge this divide and propel franchise success. Tune in to gain valuable insights on navigating the franchise gap and unlocking untapped opportunities.
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
Follow Ask April Porter on Instagram - https://www.instagram.com/askaprilporter/.
Join my free Fac...2024-05-2017 min
The Infinite Franchisee Show155. Navigating Fairness in Franchising: Balancing Responsibility and EquityDive into the world of franchising! In this episode, we're unpacking insights from the recent American Association of Franchisees and Dealers (AAFD) conference, where the buzz was all about collaboration between franchisees and franchisors. But here's the twist: while big-time investors usually steal the spotlight in other conferences, this one shines a light on the unsung heroes—the small business franchise owners.
Join me as we explore how these smaller franchisees often get overlooked in discussions about responsible franchising. We're talking about the real people who are in the trenches, building their businesses from th...2024-05-1318 min
The Infinite Franchisee Show154. Unlocking Responsible Franchising: A Path to Sustainable GrowthToday we cover the topic of responsible franchising and the need for a shift in focus from highlighting the problems to finding solutions. April shares her journey and realization that talking about responsible franchising and adopting the vernacular of responsible franchising is gaining more traction. She discusses the role of the Titus Center for Franchising in promoting responsible franchising and the need for self-regulation within the franchising community.
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
2024-05-0616 min
The Infinite Franchisee Show153. Unleashing Potential: The Power of Secretsos™ for EntrepreneursSecretsos™ is a technology platform that provides professional development for small business owners. It fills the gap in available professional development for underserved small business owners. The platform offers practical education and strategic guidance in various areas of business, such as operations, mindset, team development, marketing strategy, sales strategy, legal considerations, and HR. Secretsos™ brings together experts from different specialties to provide comprehensive and targeted content. It offers different membership levels based on the size and stage of the business. The platform also includes AI-powered assistance and a grant program for small business owners.
Subs...2024-04-2920 min
The Infinite Franchisee Show152. The Importance of Transparency and Clear Expectations in FranchisingBrian Cook, a seasoned entrepreneur and franchisor of StretchMed, shares his insights on the franchise industry and the importance of doing it the right way. He discusses the need for transparency and setting clear expectations in franchising, as well as the impact of customer turnover and pricing strategies. Brian emphasizes the value of developing people and creating a great customer experience. He also highlights the importance of financial modeling and managing by the numbers when scaling a business. Overall, Brian provides valuable advice for both franchisees and franchisors.
Subscribe to our YouTube channel https://ww...2024-04-2236 min
The Infinite Franchisee Show151. Accessing Investment Strategies of the Top 1%In this podcast episode, Lane Kawaoka, a successful real estate investor, shares his journey from engineer to owner of over 10,000 rental units. He discusses the shift from active to passive investing, highlighting the benefits of real estate and tax strategies in wealth building. Lane emphasizes the importance of understanding one's wealth-building stage and offers actionable tips for listeners. His book, "The Wealth Elevator," and podcast provide further resources for those interested in financial independence through real estate.
Lane Kawaoka, Founder and Author of The Wealth Elevator, owns 10,000+ rental units and is the leader of “Hui Deal Pipeline Cl...2024-04-1526 min
The Infinite Franchisee Show150. Franchising Done Right: Lessons from Two College Brothers MovingJoin us for an exclusive interview with Wade Swikle, the visionary founder of Two College Brothers Moving Storage and Franchising. Wade shares his incredible journey from starting a moving company in college to building a multimillion-dollar business. Discover his unique approach to franchising, his million-dollar guarantee for franchisees, and his mission to create businesses that make a positive impact on communities. Tune in for an inspiring conversation on entrepreneurship, leadership, and the power of service.
You can connect with Wade on LinkedIn: https://www.linkedin.com/in/wadeswikle/
Tune...2024-04-0828 min
The Infinite Franchisee Show149. Mastering Copywriting: Secrets for Small Business Success
Dive into the world of captivating copywriting with Julie Cabezas, the mastermind behind Copy Crimes, a trailblazing copywriting agency. Tune in to learn the secrets behind crafting compelling content that drives small businesses to success!
Discover the pivotal role copywriting plays in amplifying your business's reach and revenue. Julie sheds light on the common mindset barriers hindering entrepreneurs from fully grasping the power of persuasive writing. Unveil the distinction between mere content creation and the art of selling through words.
Unlock the keys to crafting strategic, attention-grabbing copy that sparks action and fosters...2024-04-0120 min
The Infinite Franchisee Show148. Navigating Franchise Success: Insider Tips from Authority BrandsMichael Hutchins and Chad Harrison from Authority Brands delve into the pivotal role of talent within the franchising sphere. They shed light on the comprehensive training and unwavering support extended to franchisees, underlining the profound significance of the symbiotic relationship between franchisors and franchisees. The conversation touches upon the essential qualities that define an exceptional franchisee, and explores emerging trends within the franchising landscape, with a particular focus on the dynamic home services industry. Finally, listeners gain insight into the diverse portfolio of brands under Authority Brands.
Subscribe to our YouTube channel https://www...2024-03-2528 min
The Infinite Franchisee Show147. Fun First: Transforming Workplaces with Pete KusiakDiscover the transformative power of infusing fun into the workplace with Pete Kusiak, founder of the Fun First Strategy™ and seasoned franchisee. Pete shares invaluable insights on why prioritizing fun is essential for fostering a thriving work environment. Learn how intentional culture and a focus on enjoyment can lead to greater employee satisfaction and long-lasting legacies. With practical tips for integrating fun into various business models and the crucial role of franchisors in shaping company culture, Pete's expertise shines through. Get ready to ignite creativity and positivity by asking yourself, 'How can I make this fun?' Don't miss ou...2024-03-1827 min
The Infinite Franchisee Show146. Strategic Software Adoption for Small BusinessesJoin us in this episode as we navigate the intricate process of selecting optimal software solutions for small businesses and franchisees. Learn the art of crafting a bespoke software wishlist to meet specific business needs and uncover valuable recommendations within your professional network. Explore effective research strategies to discern key differentiators among software platforms, and master the art of sales appointments for informed decision-making.
The episode emphasizes the critical role of hands-on testing and evaluation, steering businesses away from pitfalls and ensuring a seamless fit. Gain confidence in making strategic software decisions, with insights...2024-03-1116 min
The Infinite Franchisee Show145. How to Never Sign a Personal Guarantee
Dive into the world of financial empowerment with Andrew Czerwanka on this eye-opening podcast episode! Discover the crucial role of building and leveraging business credit for franchisees and business owners. Andrew demystifies the distinction between personal and business credit, unveiling the game-changing consequences of personal guarantees and the incredible perks that come with a robust business credit profile.
Uncover the secrets to successfully building business credit as Andrew shares valuable insights and a compelling case study that unveils the transformation from personal guarantees to the freedom of business credit. Whether you're a...2024-03-0427 min
The Infinite Franchisee Show144. An Entrepreneur's Blueprint to Living in Sanity, Wealth, and Gratitude™.Join us as we explore the three crucial steps to accelerate your journey to SWAG™—Sanity, Wealth, and Gratitude™. Discover how aligning your actions with your vision can transform your business into a source of profound fulfillment. Ready to make your SWAG™ a reality? Hit play and let's dive into the keys to entrepreneurial success!
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
Follow Ask April Porter on Instagram - https://www.instagram.com/aska...2024-02-2511 min
The Infinite Franchisee Show143. The Win-Win-Win Nature of Working with E2 Visas | Jeremy BollingtonJeremy Bollington, a franchise consultant, discusses the E2 visa program and its role in franchising. The E2 visa is a non-immigrant visa that allows individuals to come to the US by investing in a business. Jeremey explains the challenges and benefits of working with E2 candidates, including language barriers and motivation for success. He also highlights the win-win-win nature of the E2 visa program, as it strengthens the US economy, creates jobs, and provides opportunities for foreign families. Jeremey provides insights into the process of using the E2 visa and recommends being flexible in location and considering franchise ownership.2024-02-1928 min
The Infinite Franchisee Show142. Unlocking Daily Wealth: Secrets of Strategic Business GrowthExplore the essential strategies for building wealth in business, moving beyond delegation to focus on a well-crafted customer journey. In the episode, April shares a practical example of a business's misstep in implementing a reward system. Emphasizing the importance of a strategic customer retention roadmap, the discussion offers insights into the customer's post-purchase psychology.
Join the hands-on workshop, Everyday Wealth-Building, where you will receive guidance on transforming your time management skills for entrepreneurial success. Learn more and register here: https://www.askaprilporter.com/everyday-wealth-building-workshop
Subscribe to our YouTube channel...2024-02-1213 min
The Infinite Franchisee Show141. Unveiling the Pineapple Theory for Business and Life with Mr. PineappleListen in on this juicy conversation with guest, Steve aka Mr. Pineapple, as he explains the transformative Pineapple Theory for business and life. Discover the symbolic richness of the pineapple, its historical ties to wealth and hospitality, and how it can reshape your approach to leadership and business.
Steve shares key mindsets and principles from his upcoming book, offering a unique perspective on emotions, growth mindset, and authenticity. Learn about the power of persuasion, the one 250 principle, and the art of being positively curious. Steve's pineapple adventures, carrying an actual pineapple worldwide, add a...2024-02-0520 min
The Infinite Franchisee Show140. Unlocking Franchise Success: Dani Pelleva Explores the Five F's of Franchising in 'Franchise Fame'Dani Pelleva from Franchise Fame discusses her experience as both a franchisor and a franchisee, and how it has shaped her understanding of the challenges in the franchising industry.
She also talks about her book, 'Franchise Fame,' which introduces the five F's of franchising in regards to marketing. These five F's include fantastic reputation, finding the right fit, having a full funnel, franchisee network, and a focused team.
Dani emphasizes the importance of these elements in achieving franchise success. She also highlights the need for franchisors to shift...2024-01-2919 min
The Infinite Franchisee Show139. Sleep's Importance on Your Success with Tanessa ShearsTanessa Shears, a kinesiologist and certified sleep science coach, joins April this week to share her 12 Becoming Limitless Protocols which help entrepreneurs double their energy and focus so they can make more money in their business.
They discuss the mindset and habits that hinder sleep, the fallacy of completing all tasks, and the self-made urgency and phantom finish line that often lead to burnout.
Tanessa shares her 12 protocols of becoming limitless, which focus on optimizing brain function through sleep and other health practices. They also explore the impact of sl...2024-01-2229 min
The Infinite Franchisee Show138. Expense vs Investment with Cheryl WhiteCheryl White joins April in this episode. Cheryl is a successful franchisor and franchise strategist. They discuss the importance of investing in oneself and one's business, the mindset of business owners, and the significance of exit planning.
Cheryl shares her insights on how to differentiate between expenses and investments, and emphasizes the value of personal development. They also touch on the importance of strategic planning and understanding one's exit strategy from the beginning.
Overall, Cheryl serves as an example of a franchisor who prioritizes the success and well-being of he...2024-01-1525 min
The Infinite Franchisee Show137. Start-up to Success: An Entrepreneurial Journey with Jennie BellingerWelcome to an episode where the worlds of direct sales mastery and franchising collide!
In this unique crossover, April and Jennie Bellinger join forces to unveil the hidden realities of direct sales and franchising. Together April and Jennie dive deep into the dynamics of finding committed team members, exploring the value of quality over quantity, and legal concerns not to be overlooked.
In essence, this episode becomes a masterclass on navigating the complex landscapes of direct sales and franchising, providing a wealth of insights for aspiring entrepreneurs and business en...2024-01-0850 min
The Infinite Franchisee Show136. Build The Life You WantTransitioning into the new year can cause a desire for change to stir within us. In this episode, we are talking about our mindset when deciding what we want for our life, rather than what we want for our days.
Subscribe to our YouTube channel https://www.youtube.com/@askaprilporter4473/ for weekly video updates and strategy sessions, a powerful resource for your 2024 business journey.
Follow Ask April Porter on Instagram - https://www.instagram.com/askaprilporter/.
Join my free Facebook Group Franchisee Tips & Tricks...2024-01-0114 min
The Infinite Franchisee Show135. 2023 Recap and 2024 Sneak Peek!Join us in reflecting on an extraordinary year with Ask April Porter and the Infinite Franchisee® Program! Dive into the thrilling highlights, including the groundbreaking SWAG™ Conference—an exclusive event for entrepreneurs craving advanced business education. Thanks to our incredible sponsors, the SWAG™ Conference left a global impact, sparking emotional breakthroughs and transformations.
But the adventure doesn't end there—2024 holds the promise for much more! This isn't just a recap; it's your invitation to a future where innovation and success collide. Listen in to learn more.
Subscribe to our YouTube c...2023-12-2516 min
The Infinite Franchisee Show134. The Franchise Promise: Unveiling the Secrets with David WeaverThis week we welcome David Weaver, a seasoned franchise consultant with a background in Midwestern values and a diverse career spanning sales, project management, operations, and finance.
David shares insights from his experience owning and partnering in seven businesses, emphasizing the importance of aligning personal values with business characteristics in franchise ownership.
The conversation explores common mistakes, including choosing businesses based solely on passion without considering crucial factors. David advocates for thorough due diligence, dispels the misconception that all franchises are the same, and highlights the unique role of f...2023-12-1828 min
The Infinite Franchisee Show133. Building Franchise Foundations: A Playbook for Success with Josh Brown of Franchise EuphoriaSpecial guest Josh Brown, a veteran in the franchise industry and a franchise lawyer, joins us this week on the podcast. Josh shares insights from his 18-year experience, discussing his journey from focusing on franchisees to working with franchisors. He emphasizes the importance of responsible growth for franchisors, suggesting a strategy of dominating a hundred-mile radius before expanding regionally.
The conversation touches on challenges faced by emerging franchisors, the significance of clear growth plans, and the critical role of well-capitalized franchisees.
The episode concludes with a discussion on setting re...2023-12-1125 min
The Infinite Franchisee Show132. Busting Myths Holding You Back From Starting a BusinessEver caught dreaming about running your own business one day? But you never act on that desire because things like a steady paycheck, needing a surplus of cash to start the business, or the fear of not knowing enough kicks in.
These are the MYTHS that hold us back. Yes, myths, the false narratives that keep us from our dreams.
If you're curious about making a leap into business ownership or just need a fresh perspective on your career, hit play. It's like chatting with your savvy friend who's g...2023-12-0421 min
The Infinite Franchisee Show131. Build A Strong Franchise Brand with Jason West-McReynoldsDiscover the dynamic world of franchising in this engaging episode featuring Jason West-McReynolds, a seasoned professional with over 20 years of experience in the franchise industry.
Jason's background and extensive industry experience come to life as he shares his entrepreneurial journey, which began at just 15 years of age. His impressive resume includes being a Certified Franchise Executive and a member of the International Franchise Association for five years. Notably, Jason served as the CFO and Head of Franchise Relations for a major pizza franchise, helping expand it to over 30 locations.
...2023-11-2730 min
The Infinite Franchisee Show130. Best Marketing Strategies for Franchisees with Adam CortezAdam Cortez from Arc Creative Company, a digital marketing agency specializing in franchise marketing joins April on the podcast. In the episode they emphasize the importance of data-driven marketing, setting realistic budgets, and moving beyond cookie-cutter marketing. Franchisee and small business owners will grow their businesses fast when they switch their view on marketing as an investment for growth instead of an added expense they just can't afford right now. To connect with Adam for personalized marketing advice visit the ARC Creative website www.arccreativeco.com or Instagram page https://www.instagram.com/arccreativeco
...2023-11-2018 min
The Infinite Franchisee Show129. Prepare to Succeed in 2024WARNING! In this episode, I am giving you 5 areas that should be priorities for every business owner to succeed in 2024. Make sure to actually prioritize these steps and you will be well on your way to a prosperous 2024 and beyond.
Follow Ask April Porter on YouTube - https://www.youtube.com/@askaprilporter4473/ or Instagram - https://www.instagram.com/askaprilporter/.
Join my free Facebook Group Franchisee Tips & Tricks for more free resources and a community of other like-minded business owners. https://www.facebook.com/groups/ifzcommunity
2023-11-1321 min
The Infinite Franchisee Show127. How to Be Comfortable with SellingThere are two actions you need to take while selling and they will take away any uncomfortable feelings you have around selling every single time. Selling makes a lot of people uneasy because they view it from a consumer's standpoint. If you take action on the concepts I bring up in this episode, you will be confident that you are not pushy or annoying at your next sales call.
Follow Ask April Porter on YouTube - https://www.youtube.com/@askaprilporter4473/ or Instagram - https://www.instagram.com/askaprilporter/.
...2023-10-3019 min
The Infinite Franchisee Show106. How Ask April Porter Came to BeHear how Ask April Porter came to be and learn about April's background as a prosecuting attorney that led her to becoming an award-winning multi-unit franchisee.
Learn more about the SWAG™ Conference here: https://www.askaprilporter.com/conference-0
Keep up with April here:
Website: www.askaprilporter.com
Instagram: www.instagram.com/askaprilporter
For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CST): www.fac...2023-06-0521 min
The Infinite Franchisee Show090. Crafting Your One Line Money MakerEvery franchisee / business owner needs one. Heck, even your employees need to have one at the ready.
A one line money maker can make the difference between your business being memorable or falling upon deaf ears.
Here are my tips for strategically structuring your one line money maker to make it stand out with everyone you talk to.
Book a complimentary consult with us to go over your one line money maker here: https://meetings.hubspot.com/april-porter/consult
Learn more about the SWAG™ Conference and grab your ti...2023-02-1315 minThe Infinite Franchisee Show084. Marketing Gaps to Avoid in 2023 and Beyond with Lauren SeilerAt Ask April Porter our business is built on filling the gaps in the franchising industry. Joining me this week is a very special guest, the Director of Marketing for Ask April Porter, Lauren Seiler.
Lauren constantly has her finger on the "marketing button". She devotes a lot of time keeping up with the latest marketing trends by reading articles, listening to podcasts, testing strategies she has heard, the list goes on.
During our conversation, Lauren shares the 3 marketing gaps franchisees and small business owners need to avoid not only in 2023, but in every year...2023-01-0225 min
The Infinite Franchisee Show083. The Gap Fillers: A Lookback of 20222022 was a big year for a lot of people. So for the last episode of 2022 we are looking back on the year in the franchising industry and at Ask April Porter. I hope that this episode inspires you to look back at how far you've come this year, even if you are not where you want to be just yet.
Resources mentioned in the episode:
Send podcast ideas or topics you would like covered in 2023 to team@askaprilporter.com
Find us on Social Media @AskAprilPorter
...2022-12-2628 min
The Infinite Franchisee Show069. Getting in Touch with What You Really WantToday's topic is: What do you actually want? What do you actually desire? We just discussed this with our clients as part of our Fast and Focused program. And we go really deep into what you really want.
If you are ready to go deep with me, then listen in!
“The idea of success when we reach success, what makes us feel successful, is all individualized, it's very customized to the person. And in franchising, we want to treat it just as another common denominator that has no variables. And when we create brands, with th...2022-09-1815 min
The Infinite Franchisee Show068. Strategies for Black Friday SuccessIf you've listened to any of our marketing broadcasts, you'll know that I usually mention having a three-month marketing plan. Why a marketing strategy of three months? Since the folks that are entering your pipeline today are probably the ones who will make a purchase on Black Friday, if you are using a proper marketing plan, you should be aware of this.
This is the episode for you if this is something you're interested in!
“This is a very sticky place for people because, most of the time, we like to spend our advertising dollars on...2022-09-1116 min
The Infinite Franchisee Show066. It Will Get Better When...Influence.
It can be nice to have. After-all, if it weren't for those social media influencers chances are you wouldn't have tried the newest summer seltzer, or seen the latest TikTok trend.
There is a dark side to influence. (Okay, that is a little dramatic). But the negative side to influence is that it can blur the lines of wanting something and the true deeper reason that you want something.
Learn more about the masterclass and save your spot here!
http://askaprilporter-21879132.hs-sites.com/en/franchise-growth-masterclass-ask-april-porter
2022-08-2817 min
The Infinite Franchisee Show064. Hope is NOT a StrategyWhen you are faced with a dilemma and you are not sure what to do, how to respond, or what action to take... do you ever find yourself ignoring the issue all together?
Do you find yourself hoping for the best, or hoping it will all work out? Hoping more leads will come in through the door, or hoping the lost sale will come back in a few days to buy your service?
Well, hope is not a strategy my friend. And instead of hoping for the best outcome, chances are there is a strategy...2022-08-1417 min
The Infinite Franchisee Show060. What to Do With an Employee Who Has a Bad AttitudeIn today's topic, what do you do with an employee who has a bad attitude? Like when an employee starts out really well but then, over time, things seem to change. They become grumpy and or maybe they don't pull their weight. They no longer take initiative and just do the bare minimum. Sometimes you see that bleed over into your other employees.
Listen to this episode to know what exactly you need to do!
“If you're recognizing that the person is not in alignment with the company, then that has a ripp...2022-07-1723 min
The Infinite Franchisee Show059. The Six Obstacles to Sanity Wealth And Gratitude™In today's episode, we're talking about the six obstacles to reaching your swag. Now, SWAG™ is a term we use quite often here at Ask April Porter. It stands for sanity, wealth, and gratitude, and sanity, wealth, and gratitude in relation to your business. Learn why nobody likes scarcity and how to make payroll in your business the right way.
To get to know the six obstacles to sanity, wealth, and gratitude™ better, then listen to this episode!
“One that is free of chaos, one that is full of sanity, we want to build a lifest...2022-07-1023 min
The Infinite Franchisee Show058. The Liberation of WorryIn today's episode, we're talking about how to leave worry behind you, or how to eliminate it altogether from your life experiences. Learn how every time we worry and have anxiety, it's an indication that we're trying to control our environment, control is what happening to us, what's happening around us, and possibly what's happening to other people that have nothing to do with us. But it's that need for control, and that it's that grasping at control that brings about worrying and anxiety.
To find out more about this topic, listen to today’s episode!
...2022-07-0316 min
The Infinite Franchisee Show050. Overcoming Franchise ControlEver feel like your franchisor is forcing you to do something? Are you fearful of even asking your franchisor a question?
Franchisees often feel like franchisors have "power" over them. In this episode, April helps you overcome this feeling and gain confidence in yourself to let go of this fear.
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For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Monday at 12:00 pm CST): www.facebook.com/groups/ifzcommunity
Keep up with April here:
Website: www.askaprilporter.c...2022-05-0816 min
The Infinite Franchisee Show048. Fear Is Not Going To Get You Where You Want To GoIn today's episode, April Porter talks about one of the determining factors as to who soars and who sinks. For you still were desiring something more, you are ready to take the risk and the leap of faith into business ownership.
Get to know how our instincts are the ones that keep us alive that help us survive, by listening throughout this episode. Enjoy!
“ I didn't have a context for this kind of hard, and I really was outside my realm of imagination. But that's okay. That's okay. I've got it. I can handle it, I c...2022-04-2417 min
The Infinite Franchisee Show047. Slow Down to Speed UpEver feel stuck in your business? Like you are on the brink of failure and you have to do something to make this work?
So you double down, work even harder, and go searching for what the magic piece is to catapult you to success.
In this situation, you should do the opposite... slow down!
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For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Wednesday at 12:00 pm CT): www.facebook.com/groups/ifzcommunity
Keep up...2022-04-1708 min
The Infinite Franchisee Show046. My Energy Boosting RoutineIn today's episode, April Porter talks about the energy of feeling good. Also, the differences between masculine and feminine energy and reason out why we should balance it in our lives.
Find out how to properly balance it by listening to this episode!
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Register for my Free 5-Day Masterclass for Franchisees Desiring to Grow & Scale
https://www.franchisegrowthformula.com/opregtv1
Starting April 11 - 15, 2022
(1-Hour per Day)
Learn My Simple Franchise Growth Formula for Achieving Unlimited Income, Lifestyle Freedom and Ultimate Peace of Mind
2022-04-1008 min
The Infinite Franchisee Show045. The Real Dangers of OverworkingApril chose to dive deep in this episode, deeper into the less obvious dangers of working too much. These might be the less obvious dangers, but nonetheless, they are ones that have the greatest impact on us long term.
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Register for my Free 5-Day Masterclass for Franchisees Desiring to Grow & Scale
https://www.franchisegrowthformula.com/opregtv1
Starting April 11 - 15, 2022
(1-Hour per Day)
Learn My Simple Franchise Growth Formula for Achieving Unlimited Income, Lifestyle Freedom and Ultimate Peace of Mind
Day 1: How to Earn Multiple 6...2022-04-0313 min
The Infinite Franchisee Show044. The Key to ScalingIn today's episode, April Porter talks about what it truly takes to grow a business and how it all boils down to two things. Tune in to this episode to learn the key to growth, expansion, and scaling.
Register for my Free 5-Day Masterclass for Franchisees Desiring to Grow & Scale at this link: https://www.franchisegrowthformula.com/opregtv1
We start the masterclass on April 11, 2022 (1-Hour per Day)
Learn My Simple Franchise Growth Formula for Achieving Unlimited Income, Lifestyle Freedom and Ultimate Peace of Mind
Day 1: How to earn...2022-03-2718 min
The Infinite Franchisee Show025. Looking Toward the FutureFor today’s episode, we are going to talk about our company, the Ask April Porter. We’re going to learn the deep reason why I started this company, its mission, and where is it going. This story that I have will definitely resonate to people inside the Franchising Industry. I am so excited to share this story to you today!
For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Monday at 12:00pm EST): www.facebook.com/groups/ifzcommunity
Keep up with...2021-11-1525 minThe Infinite Franchisee Show001. Welcome to the Infinite Franchisee ShowYour host April Porter gives an overview of what the Infinite Franchisee Show is all about and how to make the most of the strategies and content you will receive. April introduces you to the concept of SWAG and gives a preview of how to achieve it by leveraging executive strategies to build your business. Prepare to be inspired by April’s story of how she became a successful multi-unit franchisee and multi-business entrepreneur, and how she plans to share the lessons from that journey with you, plus, introduce you to expert guests in the franchising industry in areas in...2021-06-0117 min