Shows
DAM RightDAM Deep Dive: AprimoIn this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you inside Aprimo, a long-established DAM platform with deep roots in enterprise marketing.Joining Chris are Erik Huddleston (CEO), Kevin Souers (Chief Product & Technology Officer), and Nick Tomassetti (Vice President of Sales). Together, they unpack how Aprimo has evolved over time, how organizations are navigating DAM at scale today, and what and what it means to move from experimenting to operationalizing agentic AI within DAM.Together, they explore:Aprimo’s origins and evolution, and how content operations became central to it...
2026-01-221h 26
Lead the Team (Top 2% of Podcasts)Trust AI? Can Leaders Really. (CEO Aprimo, Erik Huddleston)If you’re not leading AI… it’s already leading you.Erik Huddleston, CEO of Aprimo and a 6-time exited founder, breaks down what every modern leader needs to understand about scaling with AI—before it’s too late.If you're leading a team and feeling the pressure of speed, complexity, and rising expectations… his message is for you."AI can produce more in a day than your entire team can in a year."That sounds like progress—until your message, culture, and brand start spinning out of control. Find out what...
2025-07-2734 min
OnBase: Smashing Sales and Marketing MisalignmentsEp. 537 | How to Scale Demand Generation Like a ProEpisode SummaryThis episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the importance of building a strong foundation through account-based strategies, data hygiene, and team alignment. She discusses the differences between startup scrappiness and scale-up structure, the role of AI in demand generation, and how to identify quick wins for immediate impact. Lily also shares actionable insights for optimizing conversions, improving CRM processes, and fostering collaboration across teams..Key TakeawaysFoundation is EssentialSuccess in demand generation starts with targeting the...
2025-05-2933 min
Sips with Purple CorkE4 - Ed Breault - AprimoEd Breault from Aprimo on sweating the details in every experience.
2025-04-0312 min
DAM RightAsk Me Anything: GovernanceThis episode of the DAM Right Podcast features an Ask Me Anything (AMA) session on DAM governance with industry experts Kara Van Malssen and John Horodyski from AVP. The discussion covers the fundamental principles, challenges, and best practices for implementing and maintaining effective governance in Digital Asset Management (DAM) systems.Guest Info:- Kara Van MalssenLinkedIn - https://www.linkedin.com/in/kvanmalssen/ Bio - https://www.weareavp.com/team/kara-van-malssen/- John HorodyskiLinkedIn - https://www.linkedin.com/in/johnhorodyski/Bio - h...
2025-03-1356 min
SaaS Scaling SecretsMapping SaaS Growth with Erik Huddleston, CEO of AprimoDan Balcauski is joined by Erik Huddleston, the CEO of Aprimo, a high flyer in the MarTech space. They explore the crucial role of organizational capacity for change in driving growth for SaaS companies. They discuss the significance of understanding the buyer journey, implementing OKRs effectively, and the importance of small incremental changes in driving organizational success.Guest BioErik Huddleston is the Chief Executive Officer of Aprimo. He has 25 years of experience in Marketing Technology, AI, and B2B SaaS with deep go-to-market and product expertise. Erik has helped scale technology companies across a wide...
2023-12-1940 min
The Startup ExecutiveFrom Comic Book Dreams to Tech Reality with Mike Reynolds of InnovateMapThroughout his childhood, Mike Reynolds had always been fascinated by comic books. He was not just an avid reader; he was also a budding artist, drawing superheroes and creating his own comic books. However, as he grew older, Mike realized that his passion for drawing was more a hobby than a career path.
His fascination for technology and business steered him towards a different path, leading him to pursue a degree in business and computer science at Purdue University. From there, he began his career in the tech industry during the boom of consulting in the late 90...
2023-12-141h 07
The Next CMOThe Future of Marketing with Ed Breault, CMO of AprimoIn this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.
2023-05-3133 min
CMO InsightsEd Breault, CMO, Aprimo"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It's time to adapt and thrive!In today's fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration of AI-powered technologies in content operations is proving to be a game-changer for organizations looking to manage their content supply chain efficiently. In a recent interview, Ed Breault, CMO...
2023-05-1617 min
Marketing Cheat CodesCheat Code #34: Turn Anonymous Traffic into Qualified Leads with Content IntelligenceWatch: B2B Visionaries: The Future of Work - How Content AI, Automation, and Analytics Are Changing B2B MarketingRead: The PathFactory Content Intelligence Report 2023Learn: B2B Disruption Ahead: The Rise of the Anonymous B2B BuyerFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-05-1644 min
Marketing Cheat CodesCheat Code #33: Content Experience Goes Beyond MarketingLearn: About Randy and his work by visiting his websiteRead: All the latest on Uberflip's blogFollow Randy: On Twitter and LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-05-0245 min
The Content Cocktail HourLeading a Marketing Team Through Change and Telling Great Stories with Ed Breault of Aprimo
Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art ofstorytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.1:24 Conversation with Ed2:25 Integration with Chat GPT8:10 Ed’s career path13:30 Company culture14:38 Co...
2023-04-2800 min
Marketing Cheat CodesCheat Code #32: Ditch Single Use Content; Create Connected Content for ReuseLearn: with Carrie's Structured Content 101 Implement: with the Sanity.io guide to Content ModelingRead: Carrie's book Designing Connected ContentFollow Carrie: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-04-1834 min
Marketing Cheat CodesCheat Code #31: Human-Powered Automation is Your Company's Greatest AssetExplore: See how Templafy activates brands, drives governance, and enables employees to create high-performing business documents faster.Follow Peter: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-04-0441 min
Marketing Cheat CodesCheat Code #30: Get Agile and Make Cycle Time Your SuperpowerLearn: Take an online Agile course with AgileSherpasGet the guide: Download the Agile Marketing Quick Start GuideRead: The current State of Agile Marketing reportFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-03-2138 min
Marketing Cheat CodesCheat Code #29: Knowledge-Sharing Breaks Down Organizational BarriersListen: to the KnowledgeCast podcastRead: the book "Making Knowledge Management Clickable"Explore: the Enterprise Knowledge blogFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-03-0742 min
Marketing Cheat CodesCheat Code #28: Magic Doesn't Happen Inside Your Comfort ZoneListen: To the People Changing Enterprises PodcastExplore: How Contentstack accelerates your journey to composable.Follow Jasmin: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-02-2149 min
Marketing Cheat CodesCheat Code #27: Make Content Your ProductFollow Greg: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-02-0741 min
Marketing Cheat CodesCheat Code #26: Trust the Process - Building and Maintaining Your Content StrategyRead Aaron's Blog: What ChatGPT Means for Content MarketingLearn: Explore the Higher Ed marketing editorial platform that Aaron oversees through eCity Interactive: https://voltedu.com/Follow Aaron: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-01-2445 min
The Next CMOThe Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers. Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.
2023-01-2433 min
Marketing Cheat CodesCheat Code #25 - Make Content That MattersRead Tess's Blog:tessneedham.blogFollow Tess: on LinkedInView the Report: WordPress VIP's Content Matters 2023 ReportLearn: Explore all the ways WordPress VIP can help your organization todayFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2023-01-1049 min
Marketing Cheat CodesCheat Code #24: Enable, Deliver, Preserve - Your Mission for Change Can Grow with Your DAMFollow Jennifer: on LinkedInLearn: about St. Jude Children's Research Hospital Experience: Check out the St. Jude interactive virtual tour Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-12-1343 min
Marketing Cheat CodesCheat Code #23: Let Empathy Be the North Star of Your Content StrategyFollow Cathy: on LinkedIn and Twitter Listen: to Cathy's podcast, Uncharted JourneysLearn: about Cathy's work for clients at The Content AdvisoryFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-11-2939 min
The Long GameKitchen Side: How Our Thinking of Content Strategy Has Evolved Over TimeThere’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create. Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time. Show TopicsWhat to expect when learning a new disciplineThe importance of strategy in content marketingHow content marketing plays into the business strategyFocus on market share (Not revenue)What does content strategy look like?Is content your o...
2022-11-1653 min
Marketing Cheat CodesCheat Code #22: Ask the Right Questions to Tell the Best StoryLearn More: Curious about working with industry analysts? Check out Nick's great guide on Analyst Relations to get startedFollow Nick: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-11-1541 minThe Long GameHow to Fulfill Customers’ Needs with CRO with Raphael Paulin-DaigleWant to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn...
2022-11-0956 minThe Long GameHow to Build A High-Performing Marketing Team with Andrew DaviesIt’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to. Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time.Show TopicsFind what the market needsWinning hearts and minds mattersHow to align prioritiesMarketing is a gameBuilding trustTake pride in your workWork On The Business, Not In...
2022-11-0255 min
Marketing Cheat CodesCheat Code #21: The Power of Storytelling: How to Make Your Big Ideas IrresistibleLearn More: Check out Tamsen's website to see how she helps clients develop meaningful stories and drive action with their ideas.Follow Tamsen: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-11-0154 minThe Long GameFireside Chat with Tim Stoddart (Copyblogger, Stodzy)Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online persona...
2022-10-2649 minThe Long GameHow to Level Up as a Growth Marketer with Joe Lee (Ontra)There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the import...
2022-10-191h 09The Long GameProduct-Led Growth and Sales with Thomas Schiavone (Calixa)Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead pr...
2022-10-1250 minThe Long GameHow to Build the Right Data Workflow with Blake Burch (Shipyard)There’s a lot of monotonous development work that goes into building solutions. Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks. Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows. He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn’t focus on your infrastructure.Show TopicsGet rid of monotonous development workRun...
2022-10-0557 minThe Long GameKitchen Side: Blue Ocean vs Red Ocean SEORed versus blue: do you know which ocean you’d rather swim in? We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you’re in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. In this...
2022-09-2850 minThe Long GameHow to Lead in an Early-Stage Company with Eric Hann (Order)There’s no single playbook that works for every startup. But one thing they all have in common is a strong foundational team. If you have the right team, it’s easier to set your business up for success. Eric Hann is an expert at helping early-stage companies find their go-to-market fit. As the Senior Director of Marketing at Order, Eric has learned what makes a startup team great—and what to avoid. In this episode, Eric shares how to build a demand generation team and program from scratch, why you need curious team memb...
2022-09-2159 minThe Long GameWorld-Shaking Webinars with Annette Cardwell (Lattice)Want people to pay more attention to your brand? Give them interesting content to consume.Webinars are the latest, greatest way to capture an audience’s attention. Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice. Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience. In this episode, Annette shares her tips for creating the perfect event, how to select the right guests, and why you should always repurpose your content. Show To...
2022-09-141h 19The Long GameData-Driven Thought Leadership with Alicia Johnston (Sprout Social)Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work. Alicia Johnston, Director of Content at Sprout Social, has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing. In this episode, Alicia tells us what makes content writers unique, how to create strategic content, and why you should merchandise your work.Show TopicsTarget customer personasListen to social mediaUnderstand the gameAsk the same questi...
2022-09-071h 19The Long GameRunning a Content Program as a One-Person Team with Nikhil Venkatesa How do you handle being the only content marketing person in a startup? Become a Swiss army knife. Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow. Nikhil Venkatesa, content marketing lead at Convictional, has worked in all kinds of marketing setups. But he’s sharpened his skills the most working as a one-man marketing team. In this episode, Nikhil shares his tips for wo...
2022-08-3157 minThe Long GameRedefining Thought Leadership with Ryan McCready (Reforge)What is thought leadership? Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic. It could also be described as a tactic marketers use to build credibility for themselves in their company. Ryan McCready is the Managing Editor at Reforge. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts.Connect with Ryan:https://twitter.com/RyanMcCready1https://www.l...
2022-08-241h 07The Long GameHow to Maximize Growth with a Digital Marketing Agency with John DohertyWhen you’re trying to grow your small business, how do you know when it’s time to hire outside help? John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges. As a veteran digital marketer and founder of Credo and EditorNinja, John loves talking about building businesses and growing your mindset as an entrepreneur. He talks to us about how to hire an agency to buy back y...
2022-08-101h 19
Towards a Smarter WorldThe Marketing Cheat Codes for Creating a More Intelligent WorldJoin for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration.
Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode.
2022-08-0306 minThe Long GameThe Power of Reputation: How to Build a Business that Lasts with Thomas SmaleYour business’s reputation is vital to its long-term success. And Thomas Smale is an expert in growing a brand from an idea to a multi-million dollar company. Thomas, founder and CEO of FE International, is a serial business entrepreneur and M&A expert. He’s found that reputation is what makes businesses sink or swim. So what can you do to bring your business to peak performance? In this episode, Thomas shares his tips for building the right reputation, such as the importance of analyzing every transaction, how to build the right workpla...
2022-08-0346 min
Marketing Cheat CodesCheat Code #20: If Content Be the Music of Marketing, Play On...Learn: About [A] at simplea.com and follow the team on Twitter for the latest updates and resources.Listen: To the Towards a Smarter World PodcastWatch: The Invisible World of Content YouTube showFollow Cruce: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-08-0239 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthUnderstanding and Learning From the Cheat Codes of Marketing with Ed Breault of AprimoEd Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. Ed talks about how marketing content has shifted due to easi...
2022-08-0134 minThe Long GameMarketing to an Over-Marketed Society with Michael BrennerJoin us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say. Michael spoke with us ab...
2022-07-261h 04
Marketing Cheat CodesCheat Code #19: Build a Bulletproof Branding FrameworkFollow Lindsey: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-07-1930 minThe Long GameHow to Break Through the Noise in Marketing with Brian HonigmanThe consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible? Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility. Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing. In this episode, Brian chatted with us about the...
2022-07-1453 minThe Long GameHow to Adapt to Thrive for SaaS Companies with Michele Don DurbinTechnology is constantly adapting, and that means that tech-based companies must adapt along with it. SaaS companies especially need to stay current, or else they’ll easily become stagnant. If a business isn’t on the cutting edge, its customers will look elsewhere. Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing. In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your mar...
2022-07-0648 min
Marketing Cheat CodesCheat Code #18: Your Buyer's Biggest Fear is Your Best Marketing AmmunitionLearn more: Check out Marcus Sheridan International and the IMPACT agency, then be sure to snag a copy of Marcus's book "They Ask, You Answer"Follow Marcus: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-07-0545 minThe Long GameMission-Driven Content for Small Businesses with Melanie DezielSmall businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being aut...
2022-06-301h 13
Marketing Cheat CodesCheat Code #17: Metadata Mastery is Key to a Future-Proofed DAMConnect: with Marla on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-06-2128 minThe Long GameRethinking Productivity with Sunsama Founder Ashutosh PriyadarshyProductivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks. Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload. He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday.Show TopicsIterate based on feedbackBuild with your mission in mindFocus on qualityProduce content based on your valuesBlend the practical with the philosophicalLet customers define your visionManage trade...
2022-06-1555 minThe Long GameHow to Maximize Influencer Marketing with Neal SchafferInfluencer marketing has been vastly misunderstood. It’s not just celebrity accounts with tons of fake followers. It’s your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message. In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience. In this episode, marketing expert and author of The Age...
2022-06-0853 min
Marketing Cheat CodesCheat Code #16: Is Your Content Juice Worth the Squeeze?Connect: with Derek on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-06-0746 minThe Long GameBuilding a B2B Audience and Media Company with Dave Gerhardt (DGMG)Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say.Show TopicsWrite to clarify your ideasInvolve your communityBe...
2022-06-0146 minThe Long GameHow to Write Copy that Resonates with Liz WillitsWhat makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button. First, you have to have a great idea. Something that resonates with people or gets them thinking. Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic. A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience. In this episode, expert marketer and copywriter Liz Wi...
2022-05-2551 min
Marketing Cheat CodesCheat Code #15: To Become a Renegade, Dare to Be an OutlierLearn: How Drew's team at Renegade helps companies with everything from B2B brand strategy, market research and content, to social media strategy and execution: www.renegade.com Read: Drew's book "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Listen: To Drew's top-rated podcast "Renegade Marketers Unite!"Connect: With Drew on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!...
2022-05-2443 minThe Long GameHow To Tell a Story Worth Hearing with Matthew DicksWhether you’re a fiction writer or a content marketer, your goal as a storyteller is to capture and keep your audience’s attention. And the best way to do that is by telling a story your audience can connect with on a personal level. Matthew Dicks, an internationally bestselling author and an expert storyteller. Also a record 55-time Moth StorySLAM and 7-time GrandSLAM champion, Matthew has performed for audiences all over the globe. In this episode, Matthew shares why stories are so important, and how to breathe life into the stories...
2022-05-171h 17The Long GameBuild a Content Playground, Not a Funnel with Ashley Faus (Atlassian)The old framework of the buyer’s journey is broken. Customers expect more access than ever to educational, engaging content at every stage of their decision-making. Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime. As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team. She tal...
2022-05-1146 min
Marketing Cheat CodesCheat Code #14: NFTs - The How, What, When, & Why for BrandsLearn: How Salt Flats helps companies discover, create, and launch new ways of thinking, working, and growing to create lasting value: https://www.saltflats.co/Read: Hannah's blog on "How to Make and Market NFTs"Connect: With John and Hannah on LinkedInFollow John: on TwitterFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-05-1042 minThe Long GameWhy Social Proof is the Key to Every Type of Marketing with Andy CrestodinaAny marketing claim you make that doesn’t have some form of evidence is a weak statement. Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions. But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand. One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies. In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studio...
2022-05-041h 28The Long GameHow to Produce Top of the Line Content with Brad SmithWatch a video clip and find key takeaways hereContent creation is a tricky business. You have to know what your clients want, when to say yes to new projects, and how to find the writers you need. For Brad Smith, creating and producing top of the line content is his bread and butter. Brad is the CEO of Wordable, co-founder of uSERP, and founder and CEO of Codeless, all of which are aimed at producing, ranking, and publishing SERP-topping content. During this episode of The Long Game, Brad shared with us his in...
2022-04-271h 09
Marketing Cheat CodesCheat Code #13: Walk a Mile in Your Customer's ShoesLearn: Visit Dan's site to learn from his decades spent leading Fortune 500 companies across marketing and CXSign Up: Take the free 10 Day CX Challenge then sign up for The Experience Maker Masterclass (use coupon code GALAGA for $500 off)Buy: Dan's book The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to ShareFollow Dan: on Twitter and LinkedIn Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or...
2022-04-2638 minThe Long GameHow to Freelance Like a Pro with Brian SperonelloA sustainable freelance career requires you to balance stability with growth. Think of that balance like a barbell. Half of your time should be spent on your retainer clients that bring you a guaranteed income. The other half should be spent on riskier projects where you charge higher initial rates or negotiate a stake in its performance. The steady work is how you pay the rent, but the risks are how you get to the next level. That balance doesn’t just apply to how you should divide your clients, but how you break up your...
2022-04-1957 minThe Long GameKitchen Side: How To Build an Audience with Content MarketingThis episode is part of our Kitchen Side series, where we pull back the curtain and share the behind the scenes conversations we have at our agency.We included Tommy Walker in this discussion to help us outline the difference between an audience, a community, and a customer. Together, we discuss ways to define your audience, nurture relationships, and leverage community in order to build your audience.Show TopicsKnow the difference between a buyer and a customerDistinguish the levels of your audienceStart with a core group of peopleNurture individual relationshipsGauge audience i...
2022-04-1349 min
Marketing Cheat CodesCheat Code #12: How to Make Metadata a Lightbulb Moment for DAMLearn: Check out Ryerson University's DAM Creative Showcases from 2022 and 2021 to see the work produced by Reem's students!Follow Reem: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-04-1228 minThe Long GameRe-Building Trust in Your Brand with Margot BloomsteinHow can brands build trust with an increasingly cynical audience? Margot Bloomstein believes you can win over any audience by creating consistent, high-quality content. But in order to cut through the noise, you need to build a clear content strategy and be vulnerable. As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, a speaker, and an author, Margot has experience partnering with a range of organizations to deliver quality messaging, including Sallie Mae, Lovehoney, Scholastic, Fidelity, Harvard University, and the American Montessori Society.She talked to us about the nu...
2022-04-0645 minThe Long GameRoss Simmonds on Life Lessons from Nanna and Building a Content Distribution EngineIn loving memory of Onita Simmonds. How do a grandmother’s life lessons apply to business? Ross Simmonds translates the life lessons he learned as a kid into core values that help his business and team members grow. As the Founder and CEO of the content marketing agency Foundation, Ross focuses on developing others, staying curious, and driving results for his clients. He talked to us about why it’s important to embrace a mindset of abundance, hire based on values, and stay true to yourself in order to succeed in both life and bus...
2022-04-0153 min
Marketing Cheat CodesCheat Code #11: Find the Smartest People in the RoomLISTENER EXCLUSIVE: Click here to win a FREE pass (worth up to €675 each) to the OmnichannelX Conference June 13-16th, 2022. Learn More: How Urbina Consulting helps organizations ensure their content consistently delights and engages customers no matter the device, channel or format.Follow Noz: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-03-2944 minThe Long GameHow SparkToro Approaches Growth & Productivity (Rand Fishkin)Growth and productivity should not come at the expense of health and happiness. Rand Fishkin learned that the hard way with his first startup, Moz. When it came time to start SparkToro, he knew that he wanted to build a business differently. SparkToro is an audience research software tool that lets you discover the behaviors, demographics, and sources of influence for any online group.Startup hustle culture tries to teach us that sleep deprivation and good decisions can go hand in hand, but they can’t. There are plenty of studies that bust that myth. Whe...
2022-03-2356 minThe Long GameHow to Build a Content Engine & Media Company with Ronnie Higgins (Hopin)Many modern companies claim to have an in-house media company, but they don’t. Being a media company is more than expanding content beyond a blog, or even adding a podcast and courses. That’s still just content marketing. When you build an in-house media company, you’re expanding into different content formats, but more importantly you’re looking at how they all work together. You’re looking to reach multiple demographics with a series of content and then turning that into a franchise. In this episode, Ronnie Higgins, Director of Content for Hopin, talks to us about...
2022-03-171h 09
Marketing Cheat CodesCheat Code #10: Punch Above Your WeightFollow Kelly: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-03-1537 minThe Long GameHow to Build an Audience-Driven Marketing Machine with Emily Marsh (Iconosquare)Struggling to reach your target audience? You’re not alone.While the execution may be challenging, the secret is simple: listen to your customers.Emily Marsh joined us on The Long Game podcast to share her go-to marketing techniques to engage prospects.As a content manager and podcast producer at Iconosquare, an all-in-one analytics and management platform for social media marketers, building an audience-driven marketing machine is Emily’s bread and butter. She offered up some valuable insights on TikTok, SEO, and the best ways to approach audience-driven content.Show TopicsMa...
2022-03-1044 min
Marketing Cheat CodesCheat Code #9: Customer Behavior is Your Magic MetricLearn: Find out more about Jeannie's on-site and remote training, speaking, and workshops to help you create an amazing experience that keeps your customers coming back again and again: https://experienceinvestigators.com/Listen: To Jeannie's podcast Crack the Customer Code: http://www.crackthecustomercode.com/Follow Jeannie: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-03-0132 minThe Long GameLink-Building Tactics That Work, and more with Jeremy Moser (uSERP)What can a career in SEO teach you about building relationships? Jeremy Moser believes that building genuine relationships with your industry peers and colleagues lays the foundation for trust, business partnerships, and growth. As the co-founder and CEO at uSERP, Jeremy helps high-growth SaaS brands gain visibility and traction through digital PR and SEO. He talked to us about the differences between digital PR and link building, link building tactics that actually work in today’s world, and how to build relationships by adding value.Show TopicsThe difference between digital PR and...
2022-02-2347 minThe Long GameContent Operations at Massive Scale with Natasha Nel (HackerNoon)Are you making content because it’s meaningful or because the platforms demand that you keep feeding them more? Algorithms can hold us hostage. Soon we fall into a cycle of writing stuff because we’re stuck in a production cycle, not because it needs to be written. There’s a moral dilemma for content marketers. The platforms we use to create and promote our work are addictive for the users and chain us to grueling content schedules, but they’re also essential to our jobs. In this episode, Natasha Nel, VP of Growth for...
2022-02-161h 03
Marketing Cheat CodesCheat Code #8: Turn Your DAM into a Curiosity EngineLearn: About David's work with the Rutgers DAM Certification programLearn More: About the Center for Advanced Studies in Digital Asset ManagementFind David: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-02-1534 minThe Long GameSuccessful Go-To-Market Strategies with Alfie Marsh (Spendesk)It’s our 50th episode! What a milestone. To celebrate, we’re giving away lifetime access to our Content Strategy Frameworks course to 2 winners. Congratulations Abass Sahrawi and Emma Fanning! We can’t thank you enough for listening. Now for this week’s episode. Finding career success is about more than just making more money. It’s about finding a career path where you’re motivated to put in hard work without crossing over into burnout. When you’re only in a job for the money, every challenge or difficult situation will push you to the brink...
2022-02-1046 min
Scale your Omnichannel Marketing by Behavioural ResponseComparison of 14 DAM Platforms - Part 1 of 2Learn the differences among the industry-leading Digital Asset Management (DAM) platform providers.learn more here:#digitalassetmanagement #dam #adobeexperiencemanager #aprimo #sitecore #widen #bynder #dynamicassettransformation #mediabeacon #comparisonof14damplatforms #differencesofdamsolutions
2022-02-0711 minThe Long GameIn-Person, Virtual, & Hybrid Events with Rebecca Miller (Splash)Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer. Rebecca uses her background in PR to inform how she approa...
2022-02-021h 09
Marketing Cheat CodesCheat Code #7: Data: Live it, Breathe it, Own itLearn: How Amanda provides marketing services to some of the most innovative leaders, founders, and marketers working at seed-stage, private equity and venture capital-backed B2B technology companies: https://www.amandamcguckinhager.com/Find Amanda: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-02-0121 min
Marketing Cheat CodesCheat Code #6: Down with Dirty Data!Connect with Kyle: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-01-1830 minThe Long GameBuilding Competitive Marketing Content with Sam Chapman (Aprimo)The ease of publishing content online means anyone can become a content creator with the click of a mouse. So how do companies make their content stand out in the endless sea of ad campaigns and marketing tactics? Sam Chapman is a content strategist, brand builder, and storyteller. As Content Director at Aprimo, he heads up brand experience and creative direction, and mapping content strategy to growth objectives. Sam has over a decade of experience in content operations, communications, and brand management for startup and global B2B tech organizations.In this episode, Sa...
2022-01-051h 12
Marketing Cheat CodesCheat Code #5: Check Your DAM VitalsLearn: Explore how Huddart Consulting provides support for all your digital asset management and marketing technology needs: https://huddartconsulting.com/Learn More: About the Rutgers DAM Certification program Find Kristina: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2022-01-0432 min
Marketing Cheat CodesCheat Code #4: Build CX from the Inside OutLearn: Start thinking about the humans in front of you, listening to them, understanding them, and designing experiences for them: https://cx-journey.com/Find Annette: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2021-12-2127 min
Marketing Cheat CodesCheat Code #3: Be 20% More Human (at least)Try: BombBomb and discover how to build better business relationships with video messaging. Order: Steve's newest book, Human-Centered CommunicationConnect: with Steve on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2021-12-0628 min
Marketing Cheat CodesCheat Code #2: Expect a Punch in the MouthLearn: how Heinz Marketing's approach to Predictable Pipeline enables their clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business: https://www.heinzmarketing.com/Find Matt: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo
2021-12-0625 min
Marketing Cheat CodesCheat Code #1: Is Content Ops the New Marketing Ops?Does your company have a strong content strategy? Check out The Content Advisory to see how Robert helps companies evolve their use of content-driven experiences in order to build audiences.Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team?Let us know!Learn more about Aprimo
2021-12-0619 min
Fuse ShowEP. 131 A Fireside Chat with the CTO of OneCause - Tim SubletteTim is the CTO of OneCause. He has 25 years of experience leading technology organizations from early-stage startups, scale-up, and acquisition. He is best known for his high-growth mentality and has a proven track record in building teams, designing architecture, and delivering valuable software solutions to customers. He previously held executive positions at Bolstra, 3DSIM, ZirMed, and Aprimo, and holds three patents for data-related algorithms. Tim holds a BS in Computer Science from Rose Hulman.
2021-11-1845 min
Stories with ShastriHOW TO MANAGE TIME with ABJI GEORGE | take 22here, we share our thoughts on time management, work-life balance, talk music and more! If this episode doesn't resonate with you, please send it to someone for whom you think it might. Have a lovely day!
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Abji George is a multifaceted self-taught soul singer-songwriter from Pune who has been performing from the age of 16. Beyond that and being a freelance vocalist, he is presently working as a Campaign Operations Specialist at Fidelity National Information Services Inc. (FIS), as a lead resource handling end-to-end campaign management for the field marketers. He has hands-on experience in ma...
2021-06-2153 min
Sour & SaaSSour & SaaS - Season 3 Episode 6 - With Aprimo's CMO, Ed Breault!It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation.
Guest: Ed Breault, CMO at Aprimo!
2021-04-0833 min
The Rockstar CMO F'in' Marketing PodcastThe CMP, Aprimo CMO, Will The Twenties Roar Cocktail EpisodeThis week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the r...
2021-03-201h 00
Laisvės TVBaltarusijos protestai ir Rusijos propaganda | Tiek žinių: Kalba ekspertas || Laisvės TVBaltarusijos protestai aprimo, o diktatoriui Aleksandrui Lukašenkai pavyko išsilaikyti valdžioje. Tai padaryti jam padėjo Kremlius. Vienas svarbiausių Rusijos ginklų kovoje su protestuotojais buvo ir dezinformacija, kuri siekė rusakalbę auditoriją įtikinti, kad protestuoja tik marginalai ir nacionalistai.
Kaip keitėsi Rusijos propagandos palaikymas Aleksandrui Lukašenkai?
Ar Europos Sąjungoje dar reikia įtikinti politikus, kad Rusijos žiniasklaida yra propagandos įrankiai?
Kaip baltarusiams padėti nepasiduoti?
Apie Baltarusijos protestus ir Rusijos propagandą diskutuoja Europos Parlamento narė Rasa Juknevičienė ir VU TSPMI politologas Vytis Jurkonis „Tiek žinių: kalba ekspe
2021-03-0121 min
Up and to the RightUp and to the Right #11: Account Based MarketingThis week's Expert Q&A, starring Erik Huddleston, CEO of Aprimo, and Hayes Davis, Co-Founder of Gradient Works, focuses on account based marketing (ABM). This discussion highlights how to align your revenue organization to support ABM, how ABM and PLG often work together, and things to expect when switching over to an account based marketing approach.
Don't forget to subscribe! And we've got lots more content like this here: https://www.gradient.works/up-and-to-the-right
2020-11-1945 min
Behind The ProductA Softer PivotStephanie Ragozzino, Chief Product Officer at OneCause, joins us to share her journey into product management. She walks us through her time at Aprimo and PERQ, where she transitioned into B2C. We also talk through her most recent role at OneCause during the pandemic this year.Stephanie has a lot of experience with products that are tackling new markets. She addresses small bets, big bets, bundles of value, and the power of simply talking to your customers, leaving us with some great insights into how she’s created successful opportunities.You can find more in...
2020-09-1547 min
B2B Growth#CX 60: Personal Brand as the New Company Brand w/ Ed BreaultIn this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Breault, CMO at Aprimo, about humanizing your brand and delivering on your brand promise by empowering your people. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
2020-07-0900 min