Shows
Market Like a FintechInside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, YapilyIn this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.Useful links:Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
2025-11-2641 min
Insights PodcastFrom fintech trend to mainstream finance: The future of buy now, pay laterBuy now, pay later has grown into a £13 billion presence in UK consumer finance — and regulation is now catching up. Jack Robertson, Data Journalist at The Payments Association and payments expert Russell Hickman, Director at TSYS discuss BNPL’s evolution from a checkout convenience to a core credit product, the implications of the FCA’s new regulatory framework, and why banks are increasingly well placed to lead the next phase of its development. They explore customer expectations, digital user journeys, merchant partnerships and the innovations that may define BNPL in the years ahead. Find out more about The Paym...
2025-11-1913 min
Market Like a FintechThe Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications, Volt.ioThe Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.ioAraminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience. The conversation covers managing organic growth, the role of P...
2025-10-2945 min
Market Like a FintechHow Much Should B2B Fintechs Focus on Social Media? | Alvin Gunputh, Content and Social Media Lead, ThreddAraminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.Useful links:Find Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/For show notes a...
2025-10-0141 min
Market Like a FintechHow Enfuce Puts the Human Back into B2B Content | Nicole Heringer, VP Brand and Communications, EnfuceAraminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.Useful links:Find Nicole Heringer on LinkedIn: https://www.l...
2025-08-2743 min
Market Like a FintechMaking the Most of Sponsoring, Organizing and Attending Fintech Events | Nikolay Sabev, Fintech Growth StrategistAraminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nikolay emphasizes the importance of preparation, understanding the event's audience, and leveraging personal connections. The episode also covers the practicalities of booth presentations, the significance of deploying engaging representatives, the role of personal branding and speaking engagements as part of a comprehensive event marketing strategy. Practical examples and anecdotes from re...
2025-07-3040 min
Insights PodcastSafeguarding virtual IBANs: UK–EU changesIn this episode of the Insights Podcast, host Jack Robertson speaks with Robert Turner-Kerr, Senior Relationship Manager at iFAST Global Bank, about the evolving regulatory challenges facing cross-border payment providers. They unpack the UK’s new cash safeguarding rules, looming EU restrictions on virtual IBANs, and how iFAST is helping firms adapt through compliance-driven innovation. A must-listen for fintech leaders and compliance professionals navigating today's complex financial ecosystem. Find out more about The Payments Association via our website www.thepaymentsassociation.org or follow us on social media. LinkedIn Twitter
2025-07-1714 min
Market Like a FintechWhat Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers | Scott Henderson & Rosa McGoldrick, Marketing Leaders, GalileoAraminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, tracking its success, and the critical role content plays throughout the lengthy sales cycles in the FinTech industry. They also delve into using AI and LLMs for content localisation, optimising SEO, leveraging proprietary data for reports, and the importance of having human oversight in content generation. Additional points include the significance of collaboration with...
2025-06-2547 min
Short Briefings on Long Term Thinking - Baillie GiffordEmerging markets: the next engines of global growthEmerging markets are reshaping the global economy, and a convergence of powerful, long-term trends is accelerating this shift. These include surging demand for commodities, exploding middle-class spending power and booming inter-regional trade. Investment specialist Andrew Keiller reveals some of the standout growth companies positioned to capitalise on this transformation and why now might be the perfect time to take advantage. Background:Andrew Keiller is a partner in Baillie Gifford and an investment specialist in our Emerging Markets Clients Team.In t...
2025-06-0332 min
Market Like a FintechAttribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, RunaThe episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing from lead generation to account-based models can create more effective marketing strategies. The conversation delves into the fusion of marketing and sales teams for better alignment and effectiveness, particularly by having BDRs under the marketing umbrella. Joana also shares practical insights on content creation, leveraging various channels, and using specific tools like HockeyStack for tracking marketing efforts. The session concludes with Joana’s init...
2025-05-2845 min
Market Like a FintechInside the Strategy that Makes Trulioo a Trusted Expert | Dawn Crew, Chief Marketing Officer, TruliooIn this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of Trulioo, and the role of various channels. The discussion also touches on the usage of AI in content creation and the unique challenges and opportunities in marketing to enterprise clients within FinTech. The episode concludes with insights on Trulioo’s most impactful content pieces, notably their trends report and thought leadership initiatives....
2025-04-3033 min
Market Like a FintechHow to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing, NiumIn this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.Useful links:Find Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/...
2025-03-2640 min
Market Like a FintechThe B2B Content Strategy That Transformed ComplyAdvantage’s Growth | Will Thompson, Marketing Director, ComplyAdvantageThe new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advantage, who details their content strategy, successful campaigns, and the role of SEO. The conversation offers insights into leveraging webinars, sales collaboration, AI tools, and effective content creation methods, highlighting the significant impact on revenue and customer engagement.Useful links:Find Will Thompson on...
2025-02-2645 min
Purpose Driven FinTechHow To Grow Customer Acquisition Without a Big Marketing Budget in 2025 | Araminta Robertson, Founder Mint StudiosWe live in a world where marketing acquisition budgets are tight and we have a ton of pressure to deliver growth! - as a result content marketing has emerged as a powerful strategy for FinTech growth. In this episode, I speak with Araminta Robertson, Founder of Mint Studios, and we answer the big question: How to leverage content marketing effectively in the FinTech space?Araminta brings deep expertise in content strategy and SEO and shares insights on building effective content strategies that drive measurable results and explains why bottom-of-funnel content is becoming increasingly crucial in...
2025-02-0847 min
Market Like a FintechWhat Does Successful Enterprise Marketing Look like? Lessons from Adyen | Katarina Nordin, SVP Marketing & Revenue, AdyenAfter a 3 year hiatus, the Market Like a Fintech podcast is back!In this episode of the Market Like a Fintech Podcast, Araminta explores the dynamic world of FinTech marketing after a three-year hiatus. The episode kicks off with an interview with Katerina Nordin, Senior Vice President of Marketing & Revenue at Adyen, as she shares insights on marketing complexities and strategies for enterprise customers versus SMBs. The conversation delves into Adyen's unique ABM (Account-Based Marketing) approach, how they manage digital funnels, and the innovative ways they've optimized marketing campaigns with limited resources. Highlights include the c...
2025-01-2941 min
The Great Friends Podcast064: Annie Robertson Hockey | How to Lead, Scale, and Succeed in AestheticsIn the latest episode of the Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, joins the conversation. Annie shares her unique journey from fintech to medical aesthetics, shedding light on the surprising parallels and the invaluable lessons she's learned along the way. The discussion dives into the intricacies of leadership, the importance of data-driven decision-making, and the challenges of scaling a business without losing sight of its core values. Annie also offers insights into effective team management, the role...
2024-08-2850 min
In Growth We Trust: Marketing | Growth | Startups🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing HubIn this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.
Tune in for more on content marketing, community building, and CRM strategies!
Chapters 📌
[00:00:00] Intro
[00:00:31] Fintech marketing community growth.
[00:06:18] Podcasting challenges and strategies.
[00:09:08] Building relationships with listeners.
[00:13:26] Content distribution strategies.
2024-07-1757 min
Content, BrieflyMint Studios: Araminta Robertson on measuring content marketing ROIIn this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.04:58 The ‘why’ behind niching down to fintech clients.06:55 PPC vs. SEO in content marketing.08...
2024-07-0828 min
Talking TechTalking Tech: Episode 5George O'Connor and Ian Robertson catch up on recent tech news. They discuss Ian’s blog on the question of what 'cloud native' is and whether we really need the big rewrite of existing code. George reviews the positive news extending from the small end with Made Tech and tinyBuild, through to the giant Accenture. He also talks about his evening at the recent Enterprise awards, highlighting UK Fintech Quantexa as the star of the show.Ian waxes lyrical on Constellation Software from Canada, the vertical markets software giant that no-one has heard of. At which point AI...
2024-07-0214 min
The Fintech FeedHymans Robertson On... Fintech Feed - Role of AI in Closing Advice Gap - Episode 15The Fintech Feed is our technology-focussed podcast series, where we explore the growing impact of data and technology on the financial services industry. In this episode we take a look at unlocking value in member data.In this special edition of the Fintech Feed, Julie Hammerton, Head of Hymans Robertson Personal Wealth is joined by colleagues Dan McMahon, Head of Technology and Innovation, and Roger Gifford, Head of Advice at Hymans Robertson Personal Wealth. In this podcast the delve into the world of AI, exploring the role AI can potentially play in closing the financial advice gap. Listen to find o...
2024-06-2729 min
The Fintech FeedFintech Feed - Generative AI in the insurance industryThe Fintech Feed is our technology-focussed podcast series, where we explore the growing impact of data and technology on the financial services industry.In episode 14, Ross Bagley is joined by Matt Wreford and Dorota Zimmoch from Microsoft, and Dan McMahon from Hymans Robertson.They discuss the recent developments in generative AI, its impact on the insurance and financial services industry and how companies can get started.Listen to our podcast to find out more.
2024-05-1434 min
DisContent - How complex industries sell with contentA content creation process that actually generates leads (for Fintechs)Welcome to the Orama Newsletter. I’m George, Founder/Producer at Orama, and this is a monthly newsletter that I send mainly to clients and partners, with two goals:* Build in public and share thoughts & insights about the world of video and podcasting for brands* Keep you in the loop with the latest offers & developments at Orama. You can listen to the podcast👆 or watch the video 👇🏼:TL;DW (Too Long; Didn’t Watch)I started my career in financial markets, for big banks. We had a ‘marketing’ department, but the head of t...
2024-04-1112 min
FinTech Focus TV – Powered by Harrington StarrA $6.5m Seed Raise and Selling to Banks: The AbbeyCross Story | FinTech Focus TV with Mike Robertson & Adrian Brown at AbbeyCrossJoining Toby on the latest episode of FinTech Focus TV are Mike Robertson and Adrian Brown, CEO & COO and Co-Founders at AbbeyCross. Toby sat down with the pair, shortly after AbbeyCross made headlines for receiving its $6.5 million round of seed funding, led by Valar Ventures and joined by Third Prime, BNY Mellon & Gaingels. The pair recall how they met and became business partners, ultimately setting up the success story that is AbbeyCross. From here, they speak to how AbbeyCross bucks the trend in its industry when it comes to banks, and open up ab...
2024-03-1346 min
The Fintech FeedFintech Feed - The overlooked asset : unlocking value in your member dataThe Fintech Feed is our technology-focussed podcast series, where we explore the growing impact of data and technology on the financial services industry. In this episode we take a look at unlocking value in member data.In episode 13 Scott Finnie chats to Ben Day, Data & Analytics Professional and Michele Hirons-Wood, Independent Trustee at Capital Cranfield, to discuss the the value in member data and how to use it to full potential.Listen to our podcast to find out more.
2024-03-1226 min
Internet Marketing: Insider Tips and Advice for Online Marketing#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.In this episode:04:27 Research, writing, and personal qualities in learning.11:51 Understanding customer emotions for effective content strategy.15:28 Involving interviewees, preparing questions, showing impact.20:42 AI's potential an...
2024-02-2030 minThe Internet Marketing Podcast#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to getting your subject expert on board for more impactful results.In this episode:04:27 Research, writing, and personal qualities in learning.11:51 Understanding customer emotions for effective content strategy.15:28 Involving interviewees, preparing questions, showing impact.20:42 AI's potential an...
2024-02-2030 min
Tech Behind FintechFrom Concept to Launch: The FinTech Product JourneyJoin us on 'Tech Behind FinTech’ (Friday, January 19th, 2024 @ 12PM EST) as we embark on an insightful exploration of the FinTech product development lifecycle with our esteemed guest, Dan Robertson, a seasoned Product Manager from Product Intuition. In this episode titled 'From Concept to Launch: The FinTech Product Journey,' Dan will unpack the multifaceted process of bringing innovative financial technologies from the drawing board to the market. Explore the intricacies of ideation, where financial solutions are born from a blend of creativity, market needs, and technological possibilities. Dan will share his expertise in navigating the early stages of product de...
2024-01-2359 min
The Treasury Update PodcastThe New Intersection of Technology and Treasury - Fintech Hotseat Panel Discussion – AFP 2023The rapid acceleration of new technology adoption significantly impacts the daily operations of providers and treasury professionals across multiple domains. In today's podcast episode, we'll hear from Craig Jeffery and our 3 panelists in an annual Fintech Hotseat panel discussion, this time covering the evolving landscape of treasury technology. Speakers: Craig Jeffery, Managing Partner of Strategic Treasurer, Ron Chakravarti, Managing Director at Citi Bank Kristin Robertson, Senior Sales Executive at Finastra Jon Paquette, Executive Vice President of Solutions and Product Strategy at TIS Explore nine years of Fintech Hotseats on our website!
2023-12-0447 min
Building And Growing#56 - Emerging markets FX: a new wholesale marketplaceAbout AbbeyCross
AbbeyCross is developing a wholesale marketplace to improve transparency, compliance, pricing, and service levels for payments to Emerging Market (EM) countries. Historically, a lack of relevant market data and a fragmented and inefficient wholesale market has meant that margins for payments to EM countries can be over 5%. AbbeyCross’ product roadmap has been developed through a process of co-creation with banks and EM payment providers, with a focus on benefiting the whole ecosystem. While Fintechs have traditionally found it difficult to engage banks, AbbeyCross is showing that there are large scale problems that banks are motivated to...
2023-10-0258 minThe Fintech FeedFintech Feed - AI Ethics, Regulation and Opportunities. How to proceedThe Fintech Feed is our technology-focussed podcast series, where we explore the growing impact of data and technology on the financial services industry.In this episode, Scott Finnie, Co-Head of Digital Strategy at Hymans Robertson and Dan McMahon, Head of Technology and Innovation at Hymans Robertson, are joined by Jo McLean, Managing Associate at Addleshaw Goddard to dicuss ethics, regulation and opportunities in relation to Artificial Intelligence.Listen to our 30 minute podcast to find out more.
2023-07-2131 min
Wharton FinTech PodcastDavid Frank, Founder & CEO of Stonehaven - Creating the Nexus of capital and opportunityTarang Gupta hosts David Frank, Founder and CEO at Stonehaven. Stonehaven is a private capital markets FinTech operating system for investment bankers and placement agents to support companies and investors.
In this episode you will hear about:
- Pivoting a traditional financial services company into a fintech player
- Building a capital markets operating system to automate fundraising and deal execution processes
- Running a successful bootstrapped business and the right time to seek venture funding
- His opinion on what makes a great CTO
And much more!
About David Frank
David founded Stonehaven in 2001 and pivoted it into a...
2023-05-0838 min
Bankadelic: The colorful side of financeEPISODE 112 and TWO-FIFTHS: THE FIRST PRANKADELIC APRIL FOOLS PODCASTAs a last-minute fill-in for Beyonce and her entourage, Bankadelic — nay, Prankadelic — brings you six guests from the fintech/banking world to talk about how the naysayers were fooled, what kind of distractions fooled the industry, and what gives cause for a giddy kind of optimism. Special thanks to our newest sponsor, George Santos, who underwrote this episode with his inheritance funds from the Steve Jobs estate.
Michael Ball, SVP Markets and Strategy, IMM
Amy Berger, Vice President, Solutions Specialist, Teslar Software
Jason Tinder, Head of Marketing, TabaPay
Susan Harden, Senior Solution Consultant, Mambu
Keith Riddle, CEO of the Americas, Bank...
2023-03-3137 min
The Fintech FeedA digital retirement : The role of robo advice in the future of retirement savingsThe Fintech Feed is our technology-focussed podcast series, where we explore the growing impact of data and technology on the financial services industry.In this episode, Paul Waters, Head of Digital Wealth at Hymans Robertson and Rob Hudson, Chief Commercial Officer at Just Group, discuss the role of robo advice in the future of retirement savings.Listen to our 25 minute podcast to find out more.
2023-03-1625 min
Moody's Talks - Focus on FinanceEmerging markets banks go digital to counter fintech threatMoody's analysts discuss how emerging markets banks have evolved to compete with new entrants, and explain why fintechs globally are on shakier financial ground. Speakers: Stephen Tu, VP – Senior Credit Officer, Moody’s Investors Service; Alexandre Albuquerque, VP – Senior Analyst, Moody’s Investors Service; Petr Paklin, AVP – Analyst, Moody’s Investors Service; Tengfu Li, AVP – Analyst, Moody’s Investors ServiceHosts: Erin McDermott, AVP – Research Writer, Moody’s Investors Service; Danielle Reed, VP – Senior Research Writer, Moody’s Investors ServiceRelated Links:Banking – Global: Fintechs lose financial footing, tipping scales in favor of incumbents, for nowBanks...
2023-03-0121 min
The Mindful BusinessEpisode 37: Your workspace, your wellbeing, your wayJules co-founded Tally Market like many entrepreneurs- to solve her dilemma of finding easy accessible working space that doesn't cost the earth. Through the pandemic Tally Market has evolved into a platform that allows businesses to create the workspace that works for them, supporting their employees to work creatively, efficiently together and alone. Your workspace, your wellbeing, your way! We spoke about: How the concept of co-working and hybrid working has changed dramatically through Covid The biggest impact of HOW we work on our wellbeing What people really really want from their...
2023-01-1633 min
The Fintech FeedCookies an insightful tool or an unnecessary annoyance - Episode 10In episode 10 of The Fintech Feed Scott Finnie chats to Natalie Drucker, Digital Leader at Thoughtworks, and Gillian Nugent, Digital Marketing Lead at Hymans Robertson to discuss the internet cookie. Is it a useful tool or a mere annoyance? The UK privacy landscape has changed quite a lot over the last few years and further changes are imminent. The GDPR introduced consent, Google is banning 3rd party cookies and many users have become more privacy focused. There has been much discussion around ‘the death of the cookie’ but what does a cookieless future look like. How can we get...
2022-11-2527 min
The Fintech FeedPensions Dashboards: The matching challenge - Episode 9The Fintech Feed is our technology-focussed podcast series brought to you by Hymans Robertson. We focus on hot topics in Fintech, especially around how technology is impacting the long-term savings market.In the ninth episode, our host James Sheehan, co-Head of Digital Strategy for our pensions market, is joined by Maurice Titley who is Chief Innovation Officer and Director at ITM – a pensions data consultancy and technology provider. We discuss the pension industry’s accelerating journey to connecting people to all of their pension pots in one place via the Pensions Dashboard and what has been dubbed the “matching chall...
2022-11-1127 min
Dave and Dharm DeMystifyEPISODE 60: THE POWER OF CONTENT MARKETING WITH ARAMINTA ROBERTSONAraminta is the founder of Mint Studios, a content specialist company working with Fintechs to maximise the sales opportunities of focused and SEO-friendly content. She chats about how to use content to drive acquisitions.
2022-06-1525 min
Experts On The Wire (An SEO Podcast!)123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
If you’re struggling to generate blog traffic that actually converts – this episode is for you!
My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.
Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.
In this episode:
...
2022-06-141h 22Experts On The Wire Podcast Archives - Evolving SEO123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
If you’re struggling to generate blog traffic that actually converts – this episode is for you!
My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.
Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us.
In this episode:
...
2022-06-141h 22
The Fintech Marketers and Leaders PodcastConverting Users into Customers with Fintech Content with Araminta RobertsonSend us a text“My sales reps are my blog articles, because they're out there, nonstop selling my services.”Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers.Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when...
2022-03-2133 minThe Treasury Update PodcastThe Future of Treasury Payments: AFP Panel DiscussionOn this special episode of the Treasury Update Podcast, Strategic Treasurer features its 2021 Fintech Hotseat discussion from the AFP Conference. Moderator Uma Wilson puts experts from technology firms, banks, and consultants in the hotseat to answer questions on the future of payments. How are regulations impacting payments? Does speed matter? How does the value of speed compare to other aspects of payments such as: information, finality? What makes for better payments? What current trajectory will end or fail? Which will accelerate? What are the implications with payments based upon trends in globalization, visibility, and open treasury? View the video...
2022-02-2843 min
Market Like a FintechHow We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of FinancielleWe talk a lot about community on this podcast, as well as in the Slack group.Having a community for your product is incredibly useful: it creates brand evangelists, helps with customer acquisition and product feedback.But there is one benefit that isn’t talked much about: it helps you understand your customers a lot more. When you’re chatting with your customers day in and day out within a community, you see their pains and struggles first hand. The result? You build a much more customer centric product.
2022-02-031h 02Market Like a FintechImplementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at ArgyleYou’ll often hear in the marketing and startup world “targeting everyone is like targeting no one”. That’s because targeting everyone doesn’t work. No one identifies with your product and when you’re a startup, that means no one buys. Many fintech products are essentially applicable to everyone or a lot of different industries, and it’s tempting to therefore market to everyone.But obviously, this doesn’t work. So one way to approach this is to segment your marketing — also called Account Based Market...
2022-01-2742 minMarket Like a FintechUsing PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStarAs marketers, we often fall trap to only taking care of acquisition. So much so, that we forget that there is often a much cheaper and easier way to acquire customers, such as mining your own database or focusing more on retention.That’s what TrackStar AI, a fintech based in the US, helps banks do: check their own databases. It integrates with lenders and banks, and helps them uncover opportunities to reactive customers who haven’t completed an application or were not eligible. In other words, use alternative data...
2022-01-2047 minMarket Like a FintechCreating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at RivalIn Eric’s words, a great fintech brand is human and makes meaningful connections with consumers.That means, it is purpose-led, story-oriented and customer centric. Ideally, you want to build a brand around something that you can authentically and consistently stand for. That’s the beginning of Rival’s marketing framework, a marketing agency built by Eric that helps companies think, act and grow like challengers.Eric Fulwiler used to be COO and CMO at 11FS, the fintech consultancy based in...
2022-01-131h 00
Market Like a FintechHow We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of CurvoBuilding in public takes guts. Being truly transparent takes guts.That’s because it’s easy to be transparent when everything is going well. But what happens when things don’t go so well? Like when you’re having to delay projects? Are you transparent then?Curvo is an investment app based in Belgium that has been building in public for two years. Their founders, Thomas and Yoran, have been bootstrapping the company, which means they are learning everything they can about marketing, product, regulation and investing themselves, and taking t...
2022-01-0640 min
The Future Positive Podcast#25: Stephen Robertson (Metis) - Innovation & Recognising IPWelcome to the Future Positive Podcast for accountants and business advisers, powered by Capitalise. This week Kirsty & Phil are joined by Stephen Robertson, founder and CEO at Metis Partners - a leading global IP valuation firm.
Stephen has 20 years’ experience in corporate finance, has worked in banking, business angel investment as well as the London Stock Exchange and was Acknowledged as one of the “World’s 300 Leading IP Strategists” by IAM Magazine. Stephen graduated with a degree in law before qualifying as a Chartered Accountant with Deloitte. He is the former Chair of the LES Scotland and member of L...
2021-12-2827 min
Practical Wisdom from ACP Financial AdvisorsEp. #20: Top Tips From Ten Fiduciary Fee-Only Planners at the 2021 ACP Annual ConferenceRecorded on location at ACP's Annual Conference held October 2021 in Atlanta, Georgia, this special episode is a collage of ideas from a sampling of ACP financial planners. Advisors were asked to discuss a challenge faced during the pandemic and how they successfully moved through and resolved the issue, or the top lesson they learned for running a successful advisory practice during the pandemic. Ten members are featured here, offering thoughts on virtual client communications, working remotely, volatile markets, mindfulness, self-care, industry organizations, helpful software and fintech solutions, recruiting solutions, and more.
To learn more about the ACP, please visit www...
2021-12-0916 min
Market Like a FintechCreating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe PaymentsManaging the brand of a B2B fintech isn’t always straightforward.As a brand, you want to have enough personality that the other fintechs you’re targeting want to work with you. But you also have to be professional enough so incumbents and larger players will take you seriously. Many B2B fintech companies are often too corporate or dull. While others are too playful and immature. But Tribe Payments seems to have found the balance. And today, I’m lucky enough to be chatting with their VP of Mark...
2021-12-0949 min
Market Like a FintechA Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance ShootsIf you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix.Video has proven to help increase conversions and build your brand awareness, and is a no-brainer for anyone wanting to connect with prospects and customers. But video is also hard. Video requires having a reasonable budget. It requires a well thought out strategy. It requires knowing what you want and need. Today I have the pleasure of chatting with Gabriel Whitehead, managing director at Financ...
2021-12-0243 min
Market Like a FintechNALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA MoneyAs marketers, our job is to get our solution in front of the right people who have a problem that we can solve.In order to do that well, you really need to understand the problem. That means doing interviews with your target market. Observing how they interact with your product. Even going as far as participating in their day to day life. Essentially, you want to fall in love with the problem you’re solving. That’s exactly what Be...
2021-11-2543 min
The Fintech FeedDigital engagement in retirement savings - Episode 8The Fintech Feed is our technology-focussed podcast series, hosted by Paul Waters, Head of Digital Wealth at Hymans, explores the growing impact of data and technology on the financial services industry.Our eighth episode, discusses the topic of ‘Innovation in Tech'. Paul Waters is joined by Katharine Photiou, Commercial Director of Workplace Savings at L&G to discuss digital engagement for customers in retirement savings.
2021-11-1725 min
The Fintech FeedDiversity in Tech - Episode 7The Fintech Feed is our technology-focussed podcast series hosted by Scott Finnie, Co-Head of Digital Strategy at Hymans, explores the growing impact of data and technology on the financial services industry.Our seventh episode, discusses the topic of ‘Diversity in Tech'. Scott is joined by Gillian Arnold, author of the book 'Women in Tech' and a couple of his colleagues here at Hymans Robertson, Jitske VanLonden and Chelsea Douglas. They talk about diversity in the workplace today and the current state, the opportunities and the commercial potential.
2021-11-1232 min
Market Like a FintechBuilding an In-House Brand Team: Why it's Worth it | Luke Richardson, Director of Brand and Communications at PleoEveryone in marketing will talk to you about the importance of building a brand.Why you should build brand equity, figure out brand positioning, communicate your brand effectively to potential and current customers.But putting it in practice is not straightforward. That’s because a brand is not just a nice logo and a cool website. It’s the soul of a company, it’s your mission and purpose and values.Most companies outsource this exercise or don’t give it too much thought. But we’r...
2021-11-1143 min
Market Like a FintechHow We've Made Financial Education Part of Our Product (And Why!) | Katie Perry, VP of Marketing at Public.comFintech is supposed to be about financial education, empowerment and literacy.But I think we can all agree, that sometimes there’s more talk than action. Or even worse, hypocrisy. When it comes to education, it can be a little unclear what that means. Does it mean Youtube videos? Blog posts? Webinars? Books?The good news is there are some fintech companies that are taking the financial education challenge head on. They’re not just publishing a few blog posts about budgeting, but instead are designing curriculums, hosting virtual even...
2021-11-0445 min
The Content Cocktail HourBecoming an expert in the field you love in content marketing with Araminta Robertson of Mint Studios
Araminta Robertson is a FinTech Content Marketer at Mint Studios and the host of Market like a FinTech Podcast. Her approach to content marketing is becoming an expert in a field she genuinely likes. Brett and Araminta discuss the puzzling lack of marketers in the FinTech space, her three pillars, and connecting with fellow marketers. 0:00 Intro 0:55 Conversation 2:15 Career in FinTech 7:20 Be an expert 8:20 Three pillars— education, trust, customer experience 11:30 Researching the field and its customers 14:15 Newsletters, Twitter, podcasts 17:30 Lack of marketers in FinTech 22:48 Connect with Araminta 23:38 Outro Join The Ju...
2021-10-2900 min
Market Like a FintechWhere to Begin with Community Marketing and Slack Groups | Graham McBain, Technical Community Manager at MoovCommunity, community, community.Everyone in the marketing world is talking about it. Even everyone in the fintech world seems to be talking about it. A combination of the pandemic, going online and even crypto seemed to have weirdly brought us together with the power of online communities.But what does community really mean? If you’re a founder or marketer, should you be trying to build a community to attract and retain customers? And what does a successful community look like?
2021-10-2849 min
Market Like a FintechTips on Hiring and Becoming a Chief Marketing Officer at a Fintech | Irina Chuchkina, CMO at ThunesHiring a fintech's first CMO can be scary. Becoming a first-time CMO can be daunting...Often, you’re the only marketing person in the company. Often, you are hired to manage everything from content, to paid, to PR and branding. Often, you are hired right when a company is in full growth mode. I hear so many questions from fintech founders and even marketers in the fintech industry about CMOs, such as: when is the right time to hire a CMO? Where do I find one? How much should I p...
2021-10-1450 min
Market Like a FintechWhat's the Future for the Market Like a Fintech podcast? | Araminta and AniAs marketers, we forget that often our job is to inspire.To inspire potential customers to be a better version of themselves, to inspire our community to join forces and work together, to inspire members of our team, who want to solve important problems.At the Market Like a Fintech podcast, we realised we could do a better job at inspiring fellow fintech marketers to maximise their potential as marketers.Because the truth is, the fintech industry needs us. The hardest part of growing...
2021-10-0718 min
The Fintech FeedAdvice Conversations - Episode 6Introducing ‘The Fintech Feed’ – the technology focussed podcast series brought to you by Hymans Robertson. UK based Hymans Robertson is an independent consultancy passionate about improving the long-term savings market through expert consulting and leading-edge technology. Our new, regular, free podcast, hosted by Scott Finnie, co-head of Digital Strategy at Hymans, explores the growing impact of data and technology on the financial services industry.
2021-10-0135 minMoody's Talks - Focus on FinanceReinsurance outlook is back to stable; fintech adoption jolts Korea’s insurersThe insurance group’s Helena Kingsley-Tomkins explains what’s driving the global reinsurance outlook shift to stable from negative. Plus, Young Kim tells us how evolving technology and rising fintech competition are transforming Korea’s insurance business.Inside this episode:Young Kim tells us how evolving technology and rising fintech competition are transforming Korea’s insurance business. (begins at 1:45 mins)Helena Kingsley-Tomkins explains what’s driving the global reinsurance outlook shift to stable from negative. (begins at 9:35 mins)Related content:Reinsurance – Global - Change to stable outlook reflects sound pricing, economic rebound - We have revised...
2021-09-0819 min
FINTECHTALKChallenger Banks and Fintechs for Small Businesses | 28 JulySmall is Beautiful: Where Challenger Banks and Fintechs Really ScoreI was in a philosophical mood when I checked in to a Fintechtalk session on Clubhouse on July 28. Why, I asked no one in particular, did the word “success” seem to invariably suggest terms like “large deal”, “double digit growth”, “enterprise solutions” and so on. “Does that imply that to be small is somehow not as cool?” I wondered, as I sat in the digital shadows and looked on silently, and a bit crabby, sipping on a below-average Pina Colada, waiting for the session to begin.As I lea...
2021-08-161h 26
Market Like a FintechWhy is Consumer Research Especially Important in Fintech and How Should Startups Get Started? | Sarah Hollinshead, Head of Content at AttestTalk to the customer.Be customer-centric.Do your customer research.These are words we hear a lot in the marketing world, especially the fintech one where customer-centricity is one of the unique selling points of fintechs when compared to incumbents. So - how well do you know your customer? The truth is, we often overestimate how well we understand our customers — me included. “A 30 year old male software engineer with 2 kids who lives in the suburbs and his challenge is fi...
2021-08-1242 min
Market Like a FintechWhich Marketing Activities Should You Focus on When Dealing with a Tight Budget? | Valentina Kristensen, Director of Growth & Communications at OakNorthIn this episode I’m chatting with Valentina Kristensen, Director of Growth and Communications at OakNorth. Valentina has helped grow OakNorth to the billion dollar company it is today, is a founding editorial board member of Influencer magazine and is a self-professed fintech nerd.What is OakNorth? OakNorth is a UK bank that provides fast, flexible and accessible debt finance to fast growing businesses. It’s been nominated the fastest growing business in Europe by the Financial Times, has lent over £5bn to hundreds of UK businesses and has been turning a profit since 2017. It is...
2021-08-0540 min
Market Like a FintechWhat Role Does Decentralised Finance Play in Fintech Marketing? | Lex Sokolin, Global Fintech Co-Head at ConsensysToday I’m chatting with Lex Sokolin, a futurist and entrepreneur working on the next generation of financial services. He is the Global Fintech Co-head at Consensys, and also writes a weekly newsletter called The Fintech Blueprint, hosts a podcast and creates his own digital art.Consensys is a blockchain technology company building the infrastructure, applications, and practices that enable a decentralized world. They are an industry leader in Ethereum solutions, offering a wide suite of products that serve millions of users. In April, Consensys raised $65 million through J.P. Morgan, Mastercard, UBS and several blockchain co...
2021-07-2943 min
Market Like a FintechThe Do's and Don'ts of Communicating ESG Initiatives Effectively | Gihan Hyde, Founder of CommuniqueToday I’m chatting with Gihan Hyde, founder of Communique and ESG communicator. She has experience leading ESG campaigns with organisations such as Barclays, HSBC, M&S. With experience in 8 sectors over 6 Countries, Gihan A.M.Hyde’s ESG campaigns have impacted over 150,000 employees, 200,000 customers and resulted in £300M investment deals in the past 15 years.Communique is a social enterprise startup that specialises in communicating strategies that focus on environmental, social and governance. They work with organisations to develop communication strategies and campaigns that align the business with investors, employees and clients.Gi...
2021-07-2240 min
Market Like a FintechWhat is Unique About Building a Community and Social Media Presence in the Crypto Space? | Michelle O'Connor, VP of Marketing at TaxBitIn this episode I’m chatting with Michelle O’Connor, VP of marketing at TaxBit. Michelle has extensive experience working in the fintech marketing space. She set up her own marketing agency helping small businesses in 2009, and since then has worked as the VP of marketing at Uphold, and currently advises startups in the cryptocurrency and blockchain space.TaxBit is a tax software platform and accounting firm that helps traders, merchants and exchanges manage their crypto taxes. It supports over 4,200 cryptocurrencies, equities and commodities, and is the official IRS partner for data and reporting on t...
2021-07-1544 min
Cultured Meat and Future Food PodcastVow, Marie Gibbons and Soroush PourThe Cultured Meat Symposium 2021 is taking place in San Francisco on October 22-23, 2021. Learn more and register at https://cms21.io
Marie Gibbons is a well known name in the industry. She recently moved to Sydney from Berkeley, CA to join Vow as a research scientist
As a passionate animal lover and veterinary student-turned-cultured meat researcher, she joined the cellular agriculture field in 2016 in hopes of removing animals from food production. She was granted research fellowships with both New Harvest and the Good Food Institute and spent her graduate studies focusing on...
2021-07-1243 min
Market Like a FintechThe Key to Building a Global Brand While Remaining Customer Centric | Patrick Stal, VP of Marketing at N26Today I’m interviewing Patrick Stal, global VP of marketing at N26. Patrick was previously a member of Uber’s EMEA leadership team, and has a decade of experience working with brands like TomTom, Asics, Gucci and Abercrombie & Fitch.N26 is a global mobile bank, based out of Berlin and active in 25 markets. They have over 7 million customers and was recently voted as the best bank in the world. They recently raised $30 million at a $3.6 billion dollar valuation.In this episode, Patrick and I chat about his learnings working for...
2021-07-0832 min
The People of Digital MarketingInterview with Araminta Robertson - Let’s Jump Into The World Of Fintech Marketing - Episode #39“There is not enough education about finance or money…People are hungry for information. ”
Araminta is a marketing consultant at Mint Studios where she helps fintech companies acquire and retain customers online with content. She's also the host of the Market Like a Fintech podcast, publishes her own blog and newsletter, and is a partner at the Fintech Marketing Hub. She loves talking about everything fintech and content.
In our interview we talk about the unique challenges fintech companies face, her top 3 favorite fintech companies that are killing it in marketing, the import...
2021-07-0221 min
Market Like a FintechHow to Stand Out From Competition in a Growing Market | Marc Winitz, CMO at RapydIn this episode I’m chatting with Marc Winitz, Chief Marketing Officer at Rapyd. Marc has experience as a senior marketing leader working with multi million dollar budgets and a background in enterprise software, SaaS and systems integration markets.What’s Rapyd? Rapyd is a fintech as a service platform, which lets businesses collect and disburse money locally through preferred payment methods. Rapyd offers 900 alternative payment methods ranging from cash, e-wallets, local card networks and a lot more. They currently operate in over 100 countries, hit $100 million in revenue in 2020 and were valued at $2 billion earl...
2021-07-0141 min
Market Like a FintechWhy the Future of Fintech Marketing is Content and Partnerships | Stephanie Bowker, Head of Marketing at SpendeskYour host for today is my partner Ani, founder of the Fintech Marketing Hub. In this episode, Ani chats with Stephanie Bowker, Head of Marketing at Spendesk. A product marketer by trade, she lives by the mantra that customers always come first. Before Spendesk, Steph worked at Intuit and was the first product marketing hire at Gusto.Spendesk is an all in one spend management platform built for finance teams. They do company cards, expense reimbursements and automated accounting all in one place. They now have over 40,000 users and raised $18 million back in October...
2021-06-1634 min
Market Like a FintechWhat are the Banks and Fintechs That Get Social Media Right? | Dave Wallace, NMD+ and Afshan Dadan, WhitesightToday, I’m chatting with Dave Wallace from NMD+ and Afshan Dadan from Whitesight about a fascinating report they recently published on banking and social media. NMD + is a creative, data and technology consultancy enabling the best Active CX for financial services. We think beyond UX, harnessing the power of digital channels and data to deliver ideas that are feasible, valuable, purposeful, meaningful and provide a return on investment.WhiteSight is a research firm that explores whitespace opportunities in the global FinTech space. They provide data-driven and domain-specific knowledge to help ecosystem participants such as...
2021-06-1043 min
Market Like a FintechWhere to Get Started with Fintech Influencer Marketing | Eric Fulwiler, CCO at 11FSToday I’m talking to Eric Fulwiler, CCO of 11FS. Eric has spent over 10 years in the digital advertising world, working with global brands such as PepsiCo and Mastercard as the UK Managing Director of VaynerMedia.He now works at 11FS, a consultancy that works with financial services companies to help them deliver the next generation of digital propositions and technology. If you’re deep in the fintech space, then you’ll have heard of the 11FS podcasts, events and even documentary. 11FS recently won the British Bank Awards for Consultancy of the year and is...
2021-06-0333 min
Market Like a FintechB2B Fintechs: Why Your Employees are Your Best Brand Advocates | Jeanniey Walden, CMO at DailyPayIn this episode I’m chatting with Jeanniey Walden, CMO at DailyPay. Jeanniey has led marketing and growth for fortune 1000 companies, has authored several books and was recently nominated as transformational CMO of the year by the CMO Club.DailyPay is an earned income software based in New York that integrates with large company payroll and time management systems, allowing employees to get paid on demand. 80% of Fortune 200 companies that offer on-demand pay partner with DailyPay, including Dollar Tree, Berkshire Hathaway and Adecco. As you’ll see in the episode, they also have exciting news...
2021-05-2738 min
Market Like a FintechWhat Can Fintech Companies Do to Stand Out in a Crowded Market? | Bryan McCarty, Director of Marketing at MoovIn this episode, I’m chatting with Bryan McCarty, Director of Marketing at Moov. Bryan is a two-time founding SaaS team lead and has experience working as a product manager and product marketer at companies such as Jack Henry and Banno. What is Moov? Moov is a company that helps developers accept, store and disburse money. They’re a platform built by developers for developers, with a focus on delivering exceptional user experiences. In December last year they raised $27 million in a series A round led by a16z.We ch...
2021-05-2046 min
Market Like a FintechHow to Develop Product Market Fit as a Fintech | Shameer Sachdev, Founder of Growth Gorilla In today’s episode I’m chatting with Shameer Sachdev, founder at fintech marketing agency Growth Gorilla. Growth Gorilla does growth marketing, channel strategy, paid search, email automation and a whole host of other marketing services. They’ve worked with over 25 fintech companies and have worked with companies such as Wayhome, PrimaryBid & Change Invest.We do a deep dive into what fintech marketing really is, how to take a fintech company from an idea, to product market fit and to a scale up, and finally how fintech companies can make the right decisions based on data...
2021-05-1355 min
Market Like a FintechWhat is a Fractional CMO and Should You Hire One? | Andrea Linehan, CMO at CurrencyfairIn this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for the Omani government, and then worked as the CMO of a fintech startup called GRID Finance. At Currencyfair, she’s been leading the build of their lead generation and sales enablement infrastructure, as well as establishing the international payments technology brandWhat is Currencyfair? It’s a global payment company specialising in FX for both consumers and businesses. They’re based in Dublin, Ireland and have raised a total of $24.5M throughout all their ro...
2021-05-0640 min
Rising GiantsRising Giants - N.14 Matthew Tippetts, Co-Founder & CEO, ClikIn this episode we are joined by Matthew Tippetts, Co-Founder & CEO of Clik. Matthew founded Clik in 2016 and is one of the most well funded startups in Cambodia having raised $4M since inception. As the CEO of Clik, Matthew aims to provide brick and mortar businesses with consumer insights beyond what is available online. By bridging the gap between merchants and their customers, Clik enables them to create a personalized consumer experience, provide a seamless secure payment and simultaneously grow their profitability.
Matthew is an experienced global entrepreneur, with over 20 years of experience in Telecom, Media and...
2021-04-2554 min
The Fintech FeedCan technology help bridge the advice gap? - Episode 5Introducing ‘The Fintech Feed’ – the technology focussed podcast series brought to you by Hymans Robertson. UK based Hymans Robertson is an independent consultancy passionate about improving the long-term savings market through expert consulting and leading-edge technology. Our new, regular, free podcast, hosted by Scott Finnie, co-head of Digital Strategy at Hymans, explores the growing impact of data and technology on the financial services industry.This, our fifth episode discusses the topic of: ‘Can technology bridge the advice gap?’ Scott has a ‘down the pub’ style chat with Kevin Hollister, Founder of Guiide. Kevin is an actuary with around 25 years of consu...
2021-04-1932 min
Market Like a FintechMarketing to Developers: Where Do You Start? | Vidya Peters, CMO at MarqetaIn today’s episode I’m chatting with Vidya Peters, Chief Marketing Officer at Marqeta. Before Marqeta, Vidya served as the Chief Marketing Officer of MuleSoft, an enterprise software company focused on APIs and integrations. She helped take MuleSoft public on NYSE in 2017 and was acquired by Salesforce in 2018 for $6.5B. She was also recently nominated as number one on the list of top 25 women in financial technology.Marqeta is a card issuing platform designed for companies that want a simplified and flexible payment program. Marqeta won the “2019 Best Fintech Startup” award by FinTec...
2021-04-1431 min
Market Like a FintechHow to Grow Your Brand with Community Marketing | Alex Latham, Co-Founder of ChipWelcome to the first ever episode of Market Like a Fintech!Market like a Fintech is a podcast on a mission to find out what marketing strategies and tactics the top Fintech companies in the industry use to acquire real customers, build a brand and grow revenue. I’m Araminta, a marketing consultant at Mint Studios and partner at the Fintech Marketing Hub.In today’s episode, I’m chatting with Alex Latham, co-founder, and chief marketing officer at Chip. Chip is the UK’s highest returning savings account. It’s an app that helps users save money automatically with AI. Every few days, Chip's algorithm calculates what...
2021-04-0738 min
The Fintech FeedConversational Artificial Intelligence - Episode 4Introducing ‘The Fintech Feed’ – the technology focussed podcast series brought to you by Hymans Robertson. UK based Hymans Robertson is an independent consultancy passionate about improving the long-term savings market through expert consulting and leading-edge technology. Our new, regular, free podcast, hosted by Scott Finnie, co-head of Digital Strategy at Hymans, explores the growing impact of data and technology on the financial services industry.This, our fourth episode discusses the topic of: ‘Conversational Artificail Intelligence’. Scott has a ‘down the pub’ style chat (if only!) with Oliver Lemon, Chief AI Officer And Co-Founder and Nehat Krasniqi, CEO and Co-Founder of Alana AI. M...
2021-03-1033 min
Voice of FinTech®FinTech Marketing - how to go about it?Ani Petrova, founder of The FinTech Marketing Hub and Araminta Robertson, a FinTech writer at Mint Studios, spoke to Rudolf Falat, founder of Voice of FinTech podcast. Here is what they talked about:Araminta and Ani – how did you end up interested and working in FinTech Marketing? Why have you joined forces?Tell us about The Fintech Marketing Hub – what’s your mission?Specifically, what services you provide for FinTechs?Say I am a B2C FinTech early-stage start-up – what would be your advice on building a brand with a limited budget in the shortest possible space of...
2021-03-0937 min
The Fintech FeedAdvice, apps and APIs: the changing face of financial services - Episode 3Introducing ‘The Fintech Feed’ – the technology focussed podcast series brought to you by Hymans Robertson. UK based Hymans Robertson is an independent consultancy passionate about improving the long-term savings market through expert consulting and leading-edge technology. Our new, regular, free podcast, hosted by Scott Finnie, co-head of Digital Strategy at Hymans, explores the growing impact of data and technology on the financial services industry.This, our third episode discusses the topic of: ‘Advice, apps and APIs: the changing face of financial services’. Scott has a ‘down the pub’ style chat (if only!) with the energetic Founder and CEO of Nucleus Financ...
2021-01-1231 min
Wharton FinTech PodcastSteve Sarracino, Founder of Activant - Fintech Investing, Driving Growth, and Staying Vigilant!“I always get most nervous when things are going really well, I think that's when you need to be the most vigilant.”
In this episode, Miguel Armaza interviews Steve Sarracino, Founder of Activant Capital, a growth equity fund with over $500 million in assets under management that partners with high-growth companies transforming the industrial complex.
Steve has a great track record of investing in disruptive tech and places particular emphasis on data-heavy businesses that can act as the source of truth for large industries. He is also an MBA graduate from our very own Wharton School and was a great guest!
Stev...
2020-11-1134 min
The Fintech FeedTech in the Third Sector Digital solutions for the greater good - Episode 2Introducing ‘The Fintech Feed’ – the technology focussed podcast series brought to you by Hymans Robertson. UK based Hymans Robertson is an independent consultancy passionate about improving the long-term savings market through expert consulting and leading-edge technology. Our new, regular, free podcast, hosted by Scott Finnie, co-head of Digital Strategy at Hymans, explores the growing impact of data and technology on the financial services industry.This episode looks at tech in the Third Sector - digital solutions for the greater good. Scott Finnie debates this topic with Alistair Forbes, Founder of the Scottish Tech Army, Becky Still, Volunteer at the Scotti...
2020-11-0632 min
YS Up - Governance and BoardsWhistleblower, Modern Slavery, AML/CTF, ABAC & AFSLs with Kathryn MorganEpisode 21 – Whistleblower, Modern Slavery, AML/CTF, ABAC and AFSL’s with Kathryn MorganShownotesIn this episode of YS Up Governance and Boards Podcast, 3YS Owls Governance Consultants, Ainslie Cunningham and Deb Anderson interview Kathryn Morgan. Kathryn is a Senior Associate (Financial Services) at McCullough Robertson Lawyers. We talk to Kathryn about the enhanced whistleblower protections, modern slavery, AML/CTF, ABac and other challenges for financial services providers, mining and engineering firms, professional services firms and educational institutions.“It [Modern Slavery Act) obviously came into effect in 2019, so it's not necessarily new law now, but th...
2020-09-2335 min