Shows
Course Lab: Lessons from Successful Online Course CreatorsMarketing, Monetizing, and Teaching Art Online (Elizabeth St. Hilaire)Artist and educator Elizabeth St. Hilaire shares how she built a successful online course business teaching art. She covers course creation, marketing for creatives, student engagement, using Patreon, and growing a mailing list—offering practical insights for artists balancing creativity and income.Elizabeth St. Hilaire is a mixed-media visual artist, author, instructor, and the founder of Paper Paintings.In this episode, Ari, Abe, and Elizabeth discuss:The Evolution of Teaching MethodsCourse Development and Feedback LoopsMarketing Strategies for Online CoursesBuilding and Growing a Mailing ListUtilizing Patreon for Additional IncomeBalancing Multiple Income StreamsEngagement in Self-Study CoursesQuality an...2025-06-2330 min
Course Lab: Lessons from Successful Online Course CreatorsTeaching for Transformation: Creativity, Patience, and Presence (Lauri Ann Lumby)Lauri Ann Lumby explores the power of embodied learning and self-actualization, blending mindfulness, creativity, and spiritual inquiry. Her approach highlights deep personal growth, the role of the facilitator, and fostering a patient and authentic connection for transformative online education.Lauri Ann Lumby has nearly 30 years of experience as an educator, spiritual counselor, and soul guide, and is the author of 11 books. In this episode, Ari, Abe, and Lauri discuss:The goal of courses is to support people in becoming self-actualized.Embodied learning integrates intellectual knowledge into lived experience.Facilitators should focus on guiding r...2025-06-0929 min
Course Lab: Lessons from Successful Online Course CreatorsDaily Wins, Niching Down, and Course Creation That Works (James Marland)Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins — with actionable wisdom for growing a mission-driven course business.James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast.In this episode, Ari, Abe, and James discuss:06:08 — The Importance of Niching06:54 — Attracting Your Ideal Client11:21 — Embracing Authenticity Through Storytelling14:17 — Passion Over Profit18:05 — Using a Cohort Model for Personalized Learning21:26 — Building Client Relationships Online25:30 — Joyful Niching in Work26:08 — Insi...2025-05-2628 min
Course Lab: Lessons from Successful Online Course CreatorsTurning Practical Dog Training into Interactive Online Learning (Kirsten Wojcik)Former classroom teacher Kirsten Wojcik shares her journey to becoming a dog-behavior expert, highlighting the nuances between training and behavior consultation. Her innovative course model blends online learning and hands-on practice, fostering lasting mentorship and deeper canine understanding.Kirsten Wojcik is the owner and operator of KW Happy Dogs Behavior Consulting and has 28 years of experience as a dog professional.In this episode, Ari, Abe, and Kirsten discuss:Kirsten’s background and transition from classroom teaching to dog-behavior consulting and online coursesThe distinction between dog training and behavior consultingThe structure and content of her mu...2025-05-1223 min
Course Lab: Lessons from Successful Online Course CreatorsHow Smart Course Creators Tackle “Divisive” Topics (Laura Lomax)Laura Lomax shares her journey bridging cultural gaps through tailored online learning. Revealing how to adapt DEI content for different audiences, she explores practical strategies for fostering inclusion and engagement, offering actionable takeaways for course creators.Laura Lomax is an intercultural practitioner, instructional designer, training and development specialist, and a certified professional coach.In this episode, Ari, Abe, and Laura discuss:Laura’s professional background in intercultural competency, program development, and training across multiple industriesThe evolution of diversity, equity, and inclusion (DEI) work and adapting terminology to suit different audiencesStrategies for approaching and customizing co...2025-04-2826 min
Course Lab: Lessons from Successful Online Course CreatorsStop Overthinking—Start Visioneering Your Course (Barbara Daoust)Explore transformational goals and self-discovery to foster business growth with guest Barbara Daoust. Through mindset and visualization techniques, she emphasizes accountability and overcoming limiting beliefs, encouraging bold action, and offering lessons for personal and professional development.Barbara Daoust, MFA is an author, speaker, success coach, and business growth accelerator.In this episode, Ari, Abe, and Barbara discuss:The importance and structure of quick check-ins and laser coaching sessionsBarbara’s journey from the entertainment industry to online coursesThe concept of embodying dreams and goals using acting techniquesDifferences between personal development components: purpose, vision, goal setting, an...2025-04-1428 min
Course Lab: Lessons from Successful Online Course CreatorsClarity Came From One Module (Dr. Irena Kyd)Explore the transformative journey of alignment in coaching and courses with insights from Dr. Irena Kyd. Discover the significance of understanding your ideal client and crafting authentic connections. Nurture leads and use personal stories to foster trust and drive meaningful transformation.Dr. Irena Kyd is a retired obstetrician/gynecologist, Therapeutic Beliefs Coach, and Marriage Facilitator.In this episode, Ari, Abe, and Irena discuss:The importance of building trust and connection before making a saleIrena’s journey from gynecologist to mental performance and relationship coachHer experiences and influences that led to her coaching, including martial ar...2025-03-3128 min
Course Lab: Lessons from Successful Online Course CreatorsThe Subscription Model: More Clients & Recurring Revenue (Nancy Shanteau)Explore Nancy Shanteau's innovative model that combines coaching with subscription-based services for recurring revenue. Her journey from coach to prolific course creator offers insights on building client relationships, providing valuable resources, and ensuring ongoing support for personal growth.Nancy Shanteau is a coach and co-author of Access to Power: a Radical Approach for Changing Your Life.In this episode, Ari, Abe, and Nancy discuss:The growth of Nancy’s coaching practice and entry into online coursesHer mission to certify communication trainers and her Wise Adulting programBundling coaching services with courses in her subscription modelDeveloping re...2025-03-1726 min
Course Lab: Lessons from Successful Online Course CreatorsTeaching Accent Confidence: Creating an Impactful Course (Donna Durbin)Hear the intriguing journey of Donna Durbin, a pronunciation expert who transitioned from art to online teaching. Discover how she combines innovation and connection, offering tailored courses and global corporate support. She also emphasizes the importance of visibility and being bold in marketing.Donna Durbin is an artist and a Clear English Pronunciation Coach.In this episode, Ari, Abe, and Donna discuss:Donna’s journey from being an artist to developing online coursesThe importance of entrepreneurship and self-promotion in establishing a successful businessThe challenges and strategies in transitioning from in-person to online teachingHer focus on...2025-03-0328 min
Course Lab: Lessons from Successful Online Course CreatorsSacred Strategy: Even Intuition Needs a Spreadsheet (Patricia Peters)From athlete to empowering modern shaman, Patricia Peters unveils her strategies for creators to foster online course success. She emphasizes a blend of spirituality and neuroscience, the impact of genuine client connections, and the importance of clear vision and self-honesty in entrepreneurship.Patricia Peters is a Leadership Alchemist for visionary women, former world-class athlete, and founder of Women Unlimited International.In this episode, Ari, Abe, and Patricia discuss:The importance of having a long-term vision for course creatorsPatricia’s transition from running a high-end gym to guiding women entrepreneurs in personal development and spiritualityHow he...2025-02-1726 min
Course Lab: Lessons from Successful Online Course CreatorsSpeaking Up: Confidence and Communication for Course Creators (Penny van den Berg)A military veteran with 25 years of service, Penny van den Berg shares her journey to founding her courses and coaching business called Gottaminute, which focuses on empowering introverts. Key themes discussed include overcoming self-doubt, course iteration, and the importance of reflection.Penny van den Berg is a military veteran, experienced trainer, coach, and founder of Gottaminute.In this episode, Ari, Abe, and Penny discuss:The value of integrating a coaching perspective into course designPenny’s background and journey into course creationThe structure and focus of Penny’s course for introvertsHow Penny incorporates her coaching mind...2025-02-0321 min
Course Lab: Lessons from Successful Online Course CreatorsStar Power: Building Confidence On and Off Camera (Bethany Yamawaki)From reality TV casting to coaching in her program, “Star of your Own Story,” Bethany Yamawaki shares her career journey. She discusses her star framework, blending self-discovery with confidence-building tools, and her pivot to group coaching — all while offering key insights for course creators.Bethany Yamawaki is a Certified Relationship Coach and a Senior Casting Producer.In this episode, Ari, Abe, and Bethany discuss:Bethany’s background and career journey transitioning from casting producer to relationship coach and creating online coursesOverview of her program, “Star of Your Own Story,” focused on self-discovery tools, techniques, confidence-b...2025-01-2021 min
Course Lab: Lessons from Successful Online Course CreatorsThe Collaborative Sale: Building Trust (Carole Mahoney)Carole Mahoney redefines sales as a collaborative process rooted in mutual trust. She reveals how aligning personal goals drives behavior change in courses and shares actionable insights on blending marketing with sales. Discover innovative strategies to forge genuine, lasting buyer relationships.Carole Mahoney is a coach, sales influencer, and the founder of Unbound Growth.In this episode, Ari, Abe, and Carole discuss:Rethinking sales as a collaborative process built on trustShifting mindsets to align sales conversations with buyer needsUsing cognitive-behavioral techniques to overcome sales fear and resistanceAligning marketing and sales messaging for buyer-focused communicationCreating...2025-01-0630 min
Course Lab: Lessons from Successful Online Course CreatorsTeam’s Pick: Revenge of the Nerd (Steve Kamb)The Mirasee FM podcast team chooses their favorite episode of 2024 to close out the year. In this pick, Steve Kamb shares how — from humble and geeky beginnings — he built Nerd Fitness into an online empire of learning for tens of thousands of students. His insights include the importance of community, having accountability, and avoiding the trap of perfection.Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of t...2024-12-2331 min
Course Lab: Lessons from Successful Online Course CreatorsRevolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson)Explore transforming education through coaching with Quinn Simpson. Sharing her journey in pioneering online courses at scale, Quinn offers insights on learner-centered design, the importance of emotional connection, and the balance between personal growth and professional development.Quinn Simpson is one of the co-founders of Graydin and a certified Co-active Coach and NLP Coach Practitioner.In this episode, Ari, Abe, and Quinn discuss:Quinn’s background and journey into online course creationGraydin and its mission to support students and educatorsDifferent formats of learning offered by Graydin: live in-person, live online, and self-paced coursesThe process of...2024-11-2527 min
Course Lab: Lessons from Successful Online Course CreatorsExpanding a Global Mermaid Brand Online (Marielle Chartier Henault)Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.In this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to...2024-11-1125 min
Course Lab: Lessons from Successful Online Course CreatorsTransform Course Success Without Launches (Ross O'Lochlainn)Success is built on lasting relationships and adaptive strategies. Using his new year-long course program as an example, Ross O'Lochlainn delves into client retention, personalized coaching, and sustainable business growth, emphasizing the power of iterative course creation and long-term engagement.Ross O’Lochlainn is the Founder and CEO of Conversion Engineering and author of Open Every Day.In this episode, Ari, Abe, and Ross discuss:Ross's program and its structureLong-term client engagement and retention philosophy in coaching programsThe importance of creating outcomes and personalized interactions over contentKey insights for course creators focusing on achievable ou...2024-10-2833 min
Course Lab: Lessons from Successful Online Course CreatorsHow to Boost Course Revenue with Savvy Event Strategies (Michael Sheridan)Transitioning from software engineering to dreamwork, Michael Sheridan had an unexpected business journey. Despite financial challenges, his strategic pivots and focus on business coaching drove significant growth. His story highlights the importance of passion, resilience, and continuous learning.Michael Sheridan is “Ireland’s favorite dream expert,” author of two books, and a radio host.In this episode, Ari, Abe, and Michael discuss:His transition from software engineering to dreamwork and initial income expectationsFacing challenges in business, leading to strategic changesMichael’s realization of business coaching’s importance and its impact on growth and marketing strategies...2024-10-1429 min
Course Lab: Lessons from Successful Online Course CreatorsFrom Music Mastery to Teaching Online (Cheryl Ann Fulton)A career professional harpist and harp instructor, Cheryl Ann Fulton shares her inspiring journey of merging artistry with business to earn a higher income. Her path reveals how creative fulfillment and financial reward can coexist, offering valuable lessons for course creators and artists alike.Dr. Cheryl Ann Fulton is a world-class harpist, expert in historical harps, prolific recording artist, UC Berkeley faculty member, and online course creator.In this episode, Ari, Abe, and Cheryl discuss:Her journey to creating online courses and her initial experiences with Skype teachingThe process and challenges of developing her...2024-09-3027 min
Course Lab: Lessons from Successful Online Course CreatorsEvergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia)Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.In this episode, Ari, Abe, and Kamila discuss:Kamila’s background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course...2024-09-1627 min
Course Lab: Lessons from Successful Online Course CreatorsBuilding Courses for Breakthroughs (Paul Perez)Leadership coach Paul Perez discusses how he combines interpersonal neurobiology and systems thinking to teach an unbreakable mindset. He emphasizes the importance of combining coaching with courses to ensure meaningful embodied learning and explores ways to enhance course adoption and engagement.Paul Perez is a retired naval officer who harnessed his military leadership skills to become a coach, trainer, and consultant to the business world.In this episode, Ari, Abe, and Paul discuss:Paul’s leadership journey and origins of his coaching career Using online courses for leadership development and personal growth Structuring leadership cour...2024-09-0227 min
Course Lab: Lessons from Successful Online Course CreatorsLean Into Uncommon Commonalities (Susan O'Connor)Susan O’Connor dives into niche community building within course creation. Her focus on shared experiences, teaching assistants, and constant curriculum updates fosters a dynamic, supportive learning environment. With peer feedback and industry pros, her masterclass offers warmth and connection.Susan O’Connor is a video game consultant and award-winning video game writer whose titles have generated more than a half-billion dollars in revenue.In this episode, Ari, Abe, and Susan discuss:Leaning into uncommon commonalities within niche communities in course creationThe importance of teaching assistants in student support and community structureConstant updates in t...2024-08-1933 min
Course Lab: Lessons from Successful Online Course CreatorsUnlocking an Integrative Course Approach (Kevin Russell)Starting with a flexible, open-minded approach to course creation, Kevin Russell shares key lessons, including embracing mistakes, experimenting, and targeting the right audience. His integrative approach focuses on conscious awareness, mind training, and small action steps for lasting change.Kevin Russell is a pioneer in coaching with more than 20 years of experience in the natural healing arts.In this episode, Ari, Abe, and Kevin discuss:The importance of embracing mistakes, experimenting, and targeting the right audienceFocusing on a comprehensive client experience through diverse offeringsAddressing internal challenges for sustainable personal development resultsKevin’s integrative approach: co...2024-08-0533 min
Course Lab: Lessons from Successful Online Course CreatorsScaling Impact with B2B Courses (Oliver Gleeson)Lawyer-turned-trainer Oliver Gleeson aims to develop early career professionals into C-level executive thinkers and performers. His approach targets B2B sales to leverage organizational budgets for learning and development while providing a certification that benefits both employers and employees. Oliver Gleeson is the founder of SalientMap Executive Consultancy, a trailblazer in the realm of executive coaching, particularly tailored for early career professionals. In this episode, Ari, Abe, and Oliver discuss: Oliver’s certification course for early career professionals to perform like C-level executives Benefits of the certification for both employers and employees Marketing challenges, reven...2024-07-2229 min
Course Lab: Lessons from Successful Online Course CreatorsHarnessing Community in Courses (Joachim Lépine)Joachim Lépine joins Ari and Abe to break down his six-module course for translators. He emphasizes the importance of support and community, weekly calls, check-ins, and a Discord community. Joachim also shares insights on the significance of interactive learning and organizing content effectively. Joachim Lépine is a French-English translator, translator trainer, and the founder of Lion Translations. In this episode, Ari, Abe, and Joachim discuss: Joachim Lépine’s background and journey to creating online courses for translators His translation course structure and key areas of focus The primary audience for the course a...2024-07-0827 min
Course Lab: Lessons from Successful Online Course CreatorsBuilding Sustainable Courses (Ali Shapiro)What’s the balance between short-term progress and long-term sustainable change for students? Ali Shapiro discusses this and shares her journey from overcoming health issues to pioneering her program. She stresses adaptive change, mindset shifts, and creating community for lifelong transformation.Ali Shapiro is an integrated health coach, holistic nutritionist, and top-ranked podcast host.In this episode, Ari, Abe, and Ali discuss:Balancing between short-term progress and long-term sustainable change in marketing coursesThe importance of understanding time for meaningful change to build better client relationshipsRoot-cause thinking in sustainable change courses, especially in healthy eating an...2024-06-2434 min
Course Lab: Lessons from Successful Online Course CreatorsBuilding Better Bosses (Danny Ceballos)After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike. Danny Ceballos is the founder and principal of Unleashed Consulting. In this episode, Ari, Abe, and Danny discuss: Danny’s transition from corporate healthcare to focusing on leadership and training through online courses Shifting to targeting organizational cohorts instead of individual participants The current structure of the Best Boss Bootcamp and sales strategy The import...2024-06-1028 min
Course Lab: Lessons from Successful Online Course CreatorsPioneering Journal Therapy (Kay Adams)Kay Adams melds her talents in therapy and writing to guide others toward healing through journaling. With a deep well of experience, she shares key tips for course creators on the importance of authenticity, overcoming discomfort, testing and validating, and understanding their audience. Kay Adams is a psychotherapist and founder of the Center for Journal Therapy and Journalversity. In this episode, Ari, Abe, and Kay discuss: Kay’s journey starting in 1985 through becoming an expert in journal therapy Her transition from in-person workshops to online courses over several years Embracing video teaching despi...2024-05-2728 min
Course Lab: Lessons from Successful Online Course CreatorsFrom Engagement to Enrollment (Monica Badiu)Email marketing is a narrative tool, says Monica Badiu, not just a sales tactic. She emphasizes creating engaging, truthful content that speaks directly to people’s needs—helping them see the potential in themselves and the solutions you offer. Monica emphasizes the importance of maintaining a consistent email frequency, tailored to your audience’s needs and interests, to keep your brand top-of-mind. She advocates for value-driven content that resonates with the current needs of your subscribers, steering clear of fluff and focusing on genuine solutions. Whether you’re struggling with your marketing strategy or looking to refine your app...2024-05-1332 min
Course Lab: Lessons from Successful Online Course CreatorsExpanding Your Influence (Dorie Clark)Dorie Clark is a renowned branding expert, keynote speaker, business school lecturer, and bestselling author of multiple books.In this episode, Ari, Abe, and Dorie discuss:Balancing production quality with iteration speed in online coursesDorie’s career trajectory, including early setbacks and transition into self-employment and online educationThe development and growth of her “Recognized Expert” course, emphasizing its long-term orientation and community success storiesOffering both self-paced and structured learning, along with mechanisms for ongoing participant engagementManaging courses primarily solo, with minimal assistance, highlighting scalability and hands-on engagementThe importance of content quality over high production values, with practi...2024-04-2928 min
Teacher Tom's Podcast: Taking Play SeriouslyPresenting Neuroscience of Coaching (Ari Iny)Ari Iny is the Director of Growth at Mirasee and co-host of the podcast Course Lab on Mirasee FM.“Often we’ll get something across our desks that feels urgent, that you feel like, okay, I really need to respond to this as soon as possible … when maybe you don’t.”— Ari InyAri Iny started at Mirasee in 2014 as the company’s Facebook ad coordinator. Since then, he has grown through working numerous roles in the organization, including head of human resources, mastermind facilitator, partner liaison, and head of strategy for Mirasee’s...2024-04-2225 min
Course Lab: Lessons from Successful Online Course CreatorsFrom Court to Courses (Kathryn Goldman)Kathryn Goldman is an intellectual property attorney and partner at Goldman & Minton who specializes in helping creative professionals.In this episode, Ari, Abe, and Kathryn discuss:The importance of continuous improvement in educational business modelsKathryn’s career transition from litigation to education and membership programsHer evolution from blogging to a membership programWhy a pre-packaged course wasn't effective for her audienceHow her course became the knowledge base for her membership program, which includes monthly workshopsHer membership program being a way to offer affordable, accessible, and customized legal servicesThe benefits for members and engagement with non-member workshop attendeesHow th...2024-04-1521 min
Course Lab: Lessons from Successful Online Course CreatorsThe Power of Iteration (Darnyelle Jervey Harmon)Dr. Darnyelle Jervey Harmon is a multi-book author and Inc. 5000 CEO of Incredible One Enterprises, LLC.In this episode, Ari, Abe, and Darnyelle discuss:Combining online courses, content coaching, and consultingSelling courses individually and including them in coaching and consulting programsThe importance of customization and support for courses to ensure successful completionUsing courses as a stepping stone to higher-level programsCreating beta courses for validation and feedbackIncorporating AI for efficiency while maintaining personal touch and expertiseCustomizing content and method to suit different industries and business models“Whatever the problem is that you’ve decided you...2024-04-0126 min
Course Lab: Lessons from Successful Online Course CreatorsCreating a Holistic Experience (Master Mingtong Gu)Mingtong Gu is a Qigong Master and the founder of The Chi Center / The Center for Wisdom Healing Qigong.In this episode, Danny, Abe, and Mingtong discuss:Mingtong’s online and in-person programsHow he’s structured his online membership levelsSupporting students for sustainable, consistent actions and resultsThe differences between the in-person and online experience and making both of them excellentThe importance of community and connection“It's relatively easy to create a temporary, feel-good experience. But the difficult part is… deeper benefit, sustainable benefit.” — Mingtong GuMaster Mingtong Gu...2024-03-1820 min
To Lead Is HumanPresenting Neuroscience of Coaching (Ari Iny)Ari Iny is the Director of Growth at Mirasee and co-host of the podcast Course Lab on Mirasee FM.“Often we'll get something across our desks that feels urgent, that you feel like, okay, I really need to respond to this as soon as possible… when maybe you don't.”— Ari InyAri Iny started at Mirasee in 2014 as the company’s Facebook ad coordinator. Since then, he has grown through working numerous roles in the organization, including head of human resources, mastermind facilitator, partner liaison, and head of strategy f...2024-03-1325 min
Course Lab: Lessons from Successful Online Course CreatorsPresenting Neuroscience of Coaching (Ari Iny)Ari Iny is the Director of Growth at Mirasee and co-host of the podcast Course Lab on Mirasee FM.“Often we'll get something across our desks that feels urgent, that you feel like, okay, I really need to respond to this as soon as possible… when maybe you don't.”— Ari InyAri Iny started at Mirasee in 2014 as the company’s Facebook ad coordinator. Since then, he has grown through working numerous roles in the organization, including head of human resources, mastermind facilitator, partner liaison, and head of strategy for Mirasee’s ACES busin...2024-03-1125 min
Making It: How to Be a Successful Online EntrepreneurPresenting Neuroscience of Coaching (Ari Iny)Ari Iny is the Director of Growth at Mirasee and co-host of the podcast Course Lab on Mirasee FM.“Often we'll get something across our desks that feels urgent, that you feel like, okay, I really need to respond to this as soon as possible… when maybe you don't.”— Ari Iny Ari Iny started at Mirasee in 2014 as the company’s Facebook ad coordinator. Since then, he has grown through working numerous roles in the organization, including head of human resources, mastermind facilitator, partner liaison, and head of strategy for Mirasee’s ACES business...2024-03-0524 min
Course Lab: Lessons from Successful Online Course CreatorsComposing Great Courses (Diana Rowan)Diana Rowan holds a PhD in Music Theory and is the creator of The Bright Way, which is a program, book, and thriving private online community.In this episode, Ari, Abe, and Diana discuss:The format of Diana’s membership communityHow her program started and evolvedHow daily meetings form the basis for connection and communityHer pricing structureHow Diana transitioned from a niche topic to a broader scopeThe challenges of expanding to a broader topic scopeBuilding an audienceFostering community through activities“I came to realize over time, it’s really the journey people are going...2024-03-0424 min
Neuroscience of CoachingFocusing Our Attention (Ari Iny)Welcome to Neuroscience of Coaching. In each episode, host Dr. Irena O’Brien explains the science-based insights behind a particular concept, and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscience and teaches practical, evidence-based tools and strategies that listeners can use in their coaching practices.Ari Iny is the Director of Growth at Mirasee and co-host of the podcast Course Lab on Mirasee FM.“Often we'll get something across our desks that feels urgent, that you feel like, okay, I really need to...2024-02-2324 min
Course Lab: Lessons from Successful Online Course CreatorsLess Is Best (Michael Bungay Stanier)Michael Bungay Stanier is a highly acclaimed coach, course creator, entrepreneur, author, and thought leader whose books and talks have been enjoyed by millions of people worldwide.In this episode, Ari, Abe, and Michael discuss:Michael’s programs and how they fit into his businessHow infrastructure is built in to self-facilitated groupsWhat a robust onboarding process looks likeHow Agile project management informed Michael’s course structuresMichael’s philosophy of “the least you can teach”The concept of “clearing the cache” in a courseSetting and disrupting expectations to keep students goingFocus your content by knowing what problem you’re solving...2024-02-1926 min
Course Lab: Lessons from Successful Online Course CreatorsCancer Survivor to Course Creator (Meg Cadoux)Meg Cadoux Hirshberg is the founder of The Anticancer Lifestyle Foundation, a nonprofit dedicated to promoting evidence-based lifestyle transformation for cancer survivors.In this episode, Ari, Abe, and Meg discuss:How lifestyle changes can play a significant role in reducing the risk of cancer and cancer recurrenceCancer patients often feeling disempowered and uncertain about their future, highlighting the need for education and supportThe Anti-Cancer Lifestyle Foundation offering a range of resources besides an online course — ebooks, webinars, and more — to meet individuals where they are in their cancer journeyHer foundation exploring and engaging in partnerships with insu...2024-02-0525 min
Course Lab: Lessons from Successful Online Course CreatorsRevenge of the Nerd (Steve Kamb)Steve Kamb founded NerdFitness.com in 2009 to help average folks, nerds, and misfits level up their lives.In this episode, Danny, Abe, and Steve discuss:How Nerd Fitness started and evolved to become hugely popularThe integration of the site’s content and coursesShifting from online courses to building a larger communityThe challenges of implementing accountabilityNot waiting for perfection before you launch your course“I'm just a huge dork who happens to love helping people not make all the mistakes I did.” – Steve KambSteve Kamb is the nerd who founded...2024-01-2230 min
Course Lab: Lessons from Successful Online Course CreatorsFostering Connection (Jan Keck)Jan Keck runs public events and online experiences that build trust, empower people to share vulnerable stories, and turn strangers into friends.In this episode, Ari, Abe, and Jan discuss:Creating a feeling of community within a group of attendees or studentsSupporting frontline facilitators and trainersA best practice for the very first minutes of an event, meeting, or gatheringThe importance of breakout groups or roomsPlanning your first class, workshop, or courseUsing “ice melters” instead of “ice breakers”Navigating control of the live learning experienceA bonus tip for making the best of live-class recordings“If I'm the...2024-01-0825 minCourse Lab: Lessons from Successful Online Course CreatorsStanding Out (Jeff Cobb)Jeff Cobb is the founder of Learning Revolution and host of the Leading Learning podcast. He has been a course creator for 20 years.In this episode, Ari, Abe, and Jeff discuss:What it takes to have a standout course business these daysCourse differentiationThe gap between an average and a great facilitatorExamples of engaging with your learnersWhat solopreneur and independent experts can learn from an organizational approach to course creationCredentials and certifications“If you're not actually creating an effective learning experience, the value is not going to be there. You're going to have a ha...2023-12-1124 minCourse Lab: Lessons from Successful Online Course CreatorsWorking with Artificial Intelligence (Alex Preis)Alex Preis is the creator of www.p4x.ai, a unique service that combines training, workshops, and custom-made software solutions to enable AI-driven innovation.In this episode, Ari, Abe, and Alex discuss:The B2B coursework that Alex’s company teachesThe incorporation of artificial intelligence (AI) into their coursesHow course creators in general can consider using AIEvaluating AI technology as part of the learning experienceHow course creators can apply an engineering mindset“Activate your knowledge. Your knowledge is your secret sauce as a course creator.”– Alex Preis2023-11-2724 minTo Lead Is HumanSeason Two Finale: Leading Large (Sharon Richmond)Welcome to To Lead Is Human. This show helps listeners envision how they can uplevel their leadership and shape cultures of accountability, respect, and candor.Ari Iny is the Director of Growth at Mirasee and serves as a business coach in the company’s flagship ACES program.“Culture isn’t ping-pong tables and free meals, although some people like those a lot. Culture is how we work together when no one’s looking, when no one’s telling us.” —Sharon RichmondAri Iny started at Mirasee in 2014 as the company’s F...2023-11-1545 minCourse Lab: Lessons from Successful Online Course CreatorsKeeping It One-on-One (Sam Mahmoody)Sam Mahmoody is the founder of Liberty Tutoring, which offers 1-on-1 online tutoring across Quebec and Ontario, Canada.In this episode, Ari, Abe, and Sam discuss:The types of courses and students Sam hasLiberty Tutoring’s hiring process and curriculaHow Sam’s business grew and evolvedLogistical challenges and offering a quality experienceDefining the core of Sam’s business“The spark was realizing my passion for teaching, and the joy that I was getting from helping my students. It was just… priceless.” — Sam MahmoodySam Mahmoody is an engineer wit...2023-11-1321 minCourse Lab: Lessons from Successful Online Course CreatorsPainting as Personal Development (Laurie Anderson)Laurie Anderson is the heart and soul behind Alexander Art, where she and her dedicated team have crafted an inspiring realm of art and education since 1986.In this episode, Ari, Abe, and Laurie discuss:How Laurie and her team took their in-person classes to DVD and then onlineTeaching a skill-based course to students of diverse abilitiesThe importance of communityPainting as personal developmentStructuring online instruction to be better than in person Scaling through multiple instructors“We use painting as the medium to help people change their lives.”– Laurie Anderson2023-10-3024 minCourse Lab: Lessons from Successful Online Course CreatorsHybrid Courses Are a Dream Come True (Michael Sheridan)Michael Sheridan is “Ireland's favorite dream expert,” the author of two books, and a radio host. His passion is to see people become all they came here to be and help them live their lives to their fullest potential. In this episode, Ari, Abe, and Michael discuss:Michael’s background and how he got into online coursesTeaching a sensitive and personal topic within a group settingBuilding connections and engaging with studentsHow Michael discovered he had a sales problem and worked through itMichael’s thoughts about what should be free versus paid“It just helped...2023-10-1621 min
Blowing UpBranding (Re Perez)Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author and founder of Branding for the People. He helps entrepreneurs and conscious businesses build best-in-class brands that take their business to the next level.Hosts Linda Claire Puig and Ari Iny explore with Re how to create a brand that creates, shapes and influences the desired perception that you want to have in the marketplace. In this episode, we discuss:Why branding is so much more than logos and color schemes – and how to cre...2023-08-3020 minBlowing UpProducts & Launches (Marcy Nelson-Garrison)Marcy Nelson-Garrison is a product coach, writer, visual artist and founder of the Coaching Toys online store. She helps clients develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money. Hosts Linda Claire Puig and Ari Iny explore with Marcy how to launch exciting offers by injecting uniqueness and creativity into product creation. In this episode, we discuss:How to identify your unique, creative gift and build your offer, your launch, and your business around it (th...2023-08-2318 minBlowing UpTechnophobia (Anke Herrmann)Anke Herrmann, author of Taming the Tech Monster, is an online technology mentor who helps business owners make their business run smoother by simplifying their technology.Hosts Linda Claire Puig and Ari Iny explore with Anke how to simplify your approach to technology so you can fearlessly use it to make running your business easier (even if you’re tech-phobic!). In this episode, we discuss:How to simplify your approach to technology to make running your business easier (especially great if you’re tech-phobic!)Why when Anke helps entre...2023-08-1618 minBlowing UpDemonstration Webinars (Tom Poland)Tom Poland, founder of Leadsology, is a marketing mentor who gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year.Hosts Linda Claire Puig and Ari Iny explore with Tom how to generate all the new leads and client inquiries your business needs by running webinars that attract your ideal prospects while giving them a taste of your services. In this episode, we discuss:The secret to running webinars that attract your ideal prospects — whi...2023-08-0919 minBlowing UpDaily Emails (Ellen Finkelstein)Ellen Finkelstein, founder of Change the World Marketing, spends 30 minutes every morning, seven days a week, sending an email to her list. Her subscribers love them. Her joint venture partners love them, too, because her approach drives tons of traffic to their offers. Hosts Linda Claire Puig and Ari Iny explore with Ellen what makes her daily emails different, and how her approach often outperforms other affiliates who have 4x, 5x, or even 10x bigger lists. In this episode, we discuss:An unusual approach to daily email that le...2023-08-0220 minBlowing UpDone-for-You (Abe Crystal)Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business. In this episode, we discuss:How you can design done-for-you offers that empower you to solve more problems for your audience—without requi...2023-07-2619 minBlowing UpMasterminds (Susan Epstein)Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds. Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are. In this episode, we discuss:How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months…with a p...2023-07-1917 minBlowing UpPersonalized Messaging (Josh Turner)Josh Turner is the founder of Connect 365, a software company that has helped businesses generate hundreds of millions of dollars in revenue by automating personal messages that result in more leads, more sales appointments, and better relationships with prospects. Hosts Linda Claire Puig and Ari Iny explore with Josh how to reach (and close) more prospects easily with “content leveraging” and personalized messaging. In this episode, we discuss:A proven system for generating warm, pre-qualified leads in any niche by leveraging other peoples’ content (this system took Josh from a few...2023-07-1219 minBlowing UpConversion Optimization (Talia Wolf)Conversion specialist Talia Wolf has brought her customer-centric methods and emotional marketing framework to some of the top brands in the world to help them improve sales conversions from existing traffic. Hosts Linda Claire Puig and Ari Iny explore with Talia how to turn a sales funnel into a conversion machine with emotional targeting. In this episode, we discuss:How to optimize your sales funnel and boost conversions—turning an “okay” funnel into a revenue machine that works for youA clever trick to uncover your ideal prospects’...2023-07-0524 min
Just Between CoachesIt's Never Too Early to Plan for Retirement (Ari Iny)Ari Iny is a business coach and the head of strategy for the Mirasee ACES program.In this episode, we discuss:How to retire without closing your businessDiversifying your income streamsThe transition period being a slow processHow to sell your business Creating additional types of products to sellBringing in employees or junior coachesHow to communicate your plans to your clients during the transition periodWhat legal obligations you need to think about before you bring in a coachHow to begin to reduce your workload as you approach retirementTransitioning to a new owner“Start thinking abo...2023-07-0530 min
INfluence165 - Blowing Up Interview by Linda Claire Puig & Ari Iny
I was recently interviewed in a fantastic podcast channel called "Blowing Up" by Linda Claire Puig and Ari Iny, where I had the opportunity to share some exciting insights about leveraging Instagram in unique ways to generate traffic, sales, and income. It was a refreshing conversation that delved into the untapped potential of this popular platform, going beyond the usual selfies, food pics, and dancing videos.
During the episode, we explored why Instagram holds such tremendous power when it comes to reaching your ideal buyers. I revealed a proven method to captivate your audience by...2023-06-3019 minBlowing UpLinkedIn Ads (AJ Wilcox)AJ Wilcox is a LinkedIn ads pro and founder of the LinkedIn ad agency B2Linked. He’s also managed 5 of the world’s top 10 LinkedIn ads accounts. Hosts Linda Claire Puig and Ari Iny explore with AJ the best time to start using Linked ads and how to put yourself in the best possible position for great results from them. In this episode, we discuss:One thing LinkedIn’s ad platform has that Facebook’s more sophisticated advertising algorithm can’t compete with (especially if your offer has a premium...2023-06-2923 minBlowing UpPublicity (Larissa Banting)Larissa Banting is an accredited publicist who helps entrepreneurs, authors and small business owners learn how to profit from free media features. She’s also had the experience of “blowing up” through PR while running a destination wedding business. Hosts Linda Claire Puig and Ari Iny explore with Larissa how to garner publicity through media both small and large—and how to target the right publications and podcasts to grow your visibility with an audience full of your ideal clients. In this episode, we discuss:A simple approach to finding...2023-06-2122 minBlowing UpLaw of Attraction (Jeanna Gabellini)Jeanna Gabellini, a Master Business Coach for 26 years, helps entrepreneurs make more money and attract their very best clients by liberating them from the curse of "not enough" and the myth of "hard work pays off." Hosts Linda Claire Puig and Ari Iny explore with Jeanna how to use the universal Law of Attraction to help you expand your impact, vanquish stress and maximize your intuition—and blow your business up! In this episode, we discuss:How your mindset influences every single action you take in your business… and a...2023-06-1423 minBlowing UpSummits (Liam Austin)Liam Austin, founder of Entrepreneurs HQ, has built his business around hosting strategic summits—and has taught thousands of others how to create rapid success by doing the same. Hosts Linda Claire Puig and Ari Iny explore with Liam how to grow your list (and authority) with win-win summits by leveraging other experts in your space to create tons of valuable content for your following (without having to make any of the content yourself!). In this episode, we discuss:How to host an event that creates stronger relationships with...2023-06-0722 minBlowing UpInstagram (Jake Adam Davey)Jake Adam Davey is a marketing expert and global educator who helps people generate sales and reach millions of people around the globe with their message, product or service using Instagram in a way that 99% of users do not. Hosts Linda Claire Puig and Ari Iny explore with Jake how to become and stay an authority in your industry using Instagram using his content-development blueprint to attract and convert new followers. In this episode, we discuss:A proven method for generating traffic, sales, and income with Instagram…by using the platform diff...2023-05-3118 minBlowing UpNeuroscience (Irena O’Brien)Dr. Irena O’Brien, PhD is a cognitive neuroscientist and founder of The Neuroscience School who helps coaches and helping professionals understand and apply the latest neuroscience findings to their own practices. Hosts Linda Claire Puig and Ari Iny explore with Irena how to work with clients' brains to more easily create long-lasting, transformative change and to help you move toward explosive growth in your business. In this episode, we discuss:How to work with your client’s brain—rather than against it—to deliver faster, easier, and longer-last...2023-05-2419 minBlowing UpSales Funnels (Hawk Mikado)Hawk Mikado, a leading expert in funnels, lead generations and live launches, helps entrepreneurs accelerate sales results by 6 and 7 figures by employing well-designed and well-tested sales funnels.Hosts Linda Claire Puig and Ari Iny explore with Hawk the best ways to get started building a sales funnel, the pitfalls of starting too soon, and how to design the prospective customers’ experience from awareness of your business to a completed purchase.In this episode, we discuss:How to start getting hot leads in just a few hours, using a li...2023-05-1721 minBlowing UpGroup Programs (Estie Starr)Estie Starr, founder and owner of Strand Consulting and the Better Business School, helps small business owners turn business dreams into stable, profitable business realities with corporate-level consulting honed from her years as a CIO in the non-profit sector. Hosts Linda Claire Puig and Ari Iny explore with Estie how to plan, prepare, and transition from one-on-one consulting or coaching to offering group programs that can explode your profits.In this episode, we discuss:The simple steps Estie followed to go from serving one business in a given h...2023-05-1022 minBlowing UpOpen Every Day (Ross O'Lochlainn)Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model. In this episode, we discuss:Why running high-stakes, intensive product launches a few ti...2023-05-0321 minBlowing UpSelling Through Story (Lisa Bloom)Lisa Bloom, founder and CEO of Story Coach, helps entrepreneurs and business leaders use story to articulate their goals and carry out their business intentions to achieve what they’re really here to do in the world.Hosts Linda Claire Puig and Ari Iny explore with Lisa how to harness the power of storytelling to attract opportunities, transform lives and close deals by finding and leveraging your own compelling stories.In this episode, we discuss:How to tell your story in a way that aligns with your prospect’s story, making enrolling with you irre...2023-04-2618 minBlowing UpConsulting (Michael Zipursky)Michael Zipursky, founder and CEO of ConsultingSuccess.com, has helped more than 800 consultants from around the world in more than 75 industries add six and seven figures to their annual revenues.Hosts Linda Claire Puig and Ari Iny explore with Michael the structures that support scaling a consulting business—and the possibilities that come from doing so.” In this episode, we discuss:The steps you can take to turn a service-based coaching or consulting practice into a full-fledged, autonomous, scalable business—one that you can sell if you ever want to...2023-04-1920 minBlowing UpFacebook Groups (Maruxa Murphy)Maruxa Murphy, an award-winning community architect, helps entrepreneurs create strategic Facebook communities with loyal, engaged fans that love being a part of your group. She transforms in-person and online communities to become movements that shape their industry.Hosts Linda Claire Puig and Ari Iny explore with Maruxa the essential components of a community and how to strategically think through them before hitting “Create group.” In this episode, we discuss:Maruxa’s innovative approach to Facebook groups that creates engagement, loyalty, and impact. Why creating a Facebook group around an offer...2023-04-1221 minBlowing UpBack-End Systems (Melinda Cohan)Melinda Cohan helps coaches remove the complexities of business so they can build a business they love, attract ideal clients and make a lasting impact—and she does it through her coaching and software. Author of The Confident Coach and CEO of The Coaches Console, Melinda makes the case that systems are a means to an end—and that “end” is more clients, more money, more time, more freedom, more confidence, more control over your own future.Hosts Linda Claire Puig and Ari Iny explore with Melinda why it’s important to put into place the...2023-04-0522 minBlowing UpLinkedIn Sales System (Brynne Tillman)Brynne Tillman is known as the LinkedIn Whisperer for her gentle approach to reaching and closing deals with clients, partners and organizations using LinkedIn. She’s also the CEO of Social Sales Link, where she teaches entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. Hosts Linda Claire Puig and Ari Iny explore with Brynne the five key elements to a LinkedIn strategy that will get you in front of the people you want in a gracious and authoritative manner.In this episode, we discuss:A...2023-03-2923 minBlowing UpCopywriting (Ryan Schwartz)Ryan Schwartz is a launch strategist and the copywriting genius behind lots of multi-million-dollar sales pages. He’s also the creator of an intuitive framework for crafting launch and funnel copy that connects deeply with your prospects and “coaches” them into being the perfect buyer, called the Coaching the Conversion Method.™ Hosts Linda Claire Puig and Ari Iny explore with Ryan how to get to the precise words and phrases that will convert potential clients to actual clients and students—and the personal journey that led to that discovery.In this epi...2023-03-2221 minBlowing UpVirtual 3-Day Events (Penelope Jane Smith)Penelope Jane Smith, CEO of Real Prosperity, Inc., is the premier financial freedom coach for women entrepreneurs and has supported some of the biggest conscious business industry’s leaders. Hosts Linda Claire Puig and Ari Iny explore with Penelope her switch to virtual 3-day enrollment events at the start of the pandemic in 2020—a move she had resisted for years, thinking that she could never replicate the magic and success of in-person events. So wrong, she was! In this episode, we discuss:How to turn an in...2023-03-1520 minBlowing UpRapid Learning (Jonathan Levi)Jonathan Levi is a serial entrepreneur, published author, lifehacker and founder of SuperHuman Academy, as well as host of the SuperHuman Academy podcast. His super-power is rapid learning—and he’s employed that to not only enrich his life immeasurably (by learning things like AcroYoga, Russian, copywriting, finding a life partner and much more) but also to explode his business ventures. Hosts Linda Claire Puig and Ari Iny explore with Jonathan his multifaceted approach to learning how to learn and how it can significantly affect your business (and your life). In th...2023-03-0819 minBlowing UpLaser Coaching (Rob Goyette)Rob Goyette is the creator of the Fast-Revenue Laser Coaching model, which generates quick revenue, is easy to deliver and impactful for clients, and provides a good entry point to other offers. Hosts Linda Claire Puig and Ari Iny explore with Rob exactly how to accelerate your coaching revenue (and your free time) with a laser-coaching offer that most prospects find irresistible. In this episode, we discuss:The 3 key components to an irresistible coaching offer that will fill your calendar and boost revenue. (Works for an...2023-03-0119 minBlowing UpSpeaking (Suzanne Evans)Suzanne Evans, founder of Driven Inc. and a New York Times best-selling author, helps small business owners get more clients and make more money through speaking on every platform. Hosts Linda Claire Puig and Ari Iny explore with Suzanne how the fastest path to cash—and the foundational success of almost all growth strategies—runs right through speaking. In this episode, we discuss:How anyone can go from zero experience speaking on stage to selling out coaching programs and courses with one speechHow Suzanne grew her co...2023-02-2221 minBlowing UpBooks (Ally Machate)Ally Machate is CEO of The Writer's Ally, where she oversees a team of publishing industry professionals who help serious authors to write, publish and sell more high-quality books. Hosts Linda Claire Puig and Ari Iny explore with Ally how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book. In this episode, we discuss:How to plan and write a book that generates tons of revenue…beyond just book salesHow to use a book like a “superc...2023-02-1520 minBlowing UpJV Networks (Dov Gordon)Dov Gordon is the founder of the Joint Venture Mastermind (JVMM), where consultants and entrepreneurs meet potential JV partners and contribute to each other’s business growth in other ways. Hosts Linda Claire Puig and Ari Iny explore with Dov the powerful audience-building strategy of JV communities—whether you join one or create your own. In this episode, we discuss:How to turn your network of JV partners into a thriving community—creating tons of value for everyone involved—and leading to sustainable, long-term growth of your au...2023-02-0816 minBlowing UpLucrative Retreats (Sheri Rosenthal)Sheri Rosenthal is the founder of Wanderlust Entrepreneurs and has taught thousands of facilitators how to design, fill and profit from experiential retreats that allow them to stand out in their niche.Hosts Linda Claire Puig and Ari Iny explore with Sheri the key elements for retreat success so that you can avoid mistakes and earn the kind of money that makes adding retreats to your business worthwhile. In this episode, we discuss:How to add transformational destination retreats to your business—so you can tra...2023-02-0125 minTo Lead Is HumanPresenting Blowing Up (Danny Iny)Danny Iny is the founder and CEO of Mirasee. His latest book is titled Online Courses: A Business Parable About How to Create Freedom by Teaching Your Gift, and he is the host of the popular podcast, Course Lab. Hosts Linda Claire Puig and Ari Iny talk with Danny about the massive impact that guaranteeing results can have on sales, on the quality of your programs, and on the strength of your team. During the episode, you’ll discover:How to deliver things that nobody else in your indu...2023-02-0127 min
Soul Savvy BusinessPresenting Blowing Up (Tad Hargrave)Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid. ...2023-01-2617 minBlowing UpVideo Marketing (Lou Bortone)Lou Bortone, sometimes referred to as The Godfather of Video, has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. Before that, he spent 20 years as a marketing executive in the television and entertainment industries.Hosts Linda Claire Puig and Ari Iny discuss with Lou how to conquer “camera shyness” and reach way more people with video marketing. In this episode, we discuss:The surprising reason why video marketing is actually a dream for introverts…and how to start using it for fas...2023-01-2522 minMaking It: How to Be a Successful Online EntrepreneurPresenting Blowing Up (Tad Hargrave)Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid. ...2023-01-2418 minCourse Lab: Lessons from Successful Online Course CreatorsPresenting Blowing Up (Donna Kozik)Donna Kozik is on a mission to get you published. Donna created the original Write a Book in a Weekend virtual event and now leads five additional “in-a-weekend” style programs. Hosts Linda Claire Puig and Ari Iny explore with Donna the dynamic business growth possibilities that derive from in-a-weekend events, as well as the practical structure of the weekends. The three of them brainstorm a variety of niches that could employ this strategy. In this episode, we discuss:How to host events that help attendees achieve a desirable goal i...2023-01-2321 min
Just Between CoachesPresenting Blowing UpPam Obasa is an actress turned entrepreneur who leveraged multiple misfortunes and turned £500 into a six-figure/month business. She runs a business called The Lucrative Lady, which empowers people to create a lucrative lifestyle and business, no matter their age. Hosts Linda Claire Puig and Ari Iny talk with Pam about charging higher rates, even significantly higher rates. The conversation ranges from the internal shifts you’ll need to make to the strategic rollout of your new rates to clients…and how that can change your life. In this episode...2023-01-2129 min
Once Upon a BusinessPresenting Blowing Up (Holly Chantal)Holly Chantal helps visionary coaches and service professionals enroll more clients into high-ticket offers—without launches or Facebook ads. And she does it primarily through the vehicle of messaging, which helped her own business blow up not once but several times! Hosts Linda Claire Puig and Ari Iny explore with Holly the foundational imperative of truly nailing your message—which comes across in everything you write, say and show about your business—and then matching your offer with that.In this episode, we discuss:How to identify what makes y...2023-01-1920 min
Self-Awakened LifestylePresenting Blowing Up (Melanie Benson)Melanie Benson is a business coach and host of the “Amplify Your Success” podcast, which is counted in the Top 1.5% of podcasts, as well as co-host of the Next Level Influence podcast. Because of her deep experience both hosting and being a guest on podcasts, it's not uncommon for her clients to see 3-5x revenue increases in the first six months for the work they do in the world. Hosts Linda Claire Puig and Ari Iny talk with Melanie about how to get known and grow your business through a podcast guest strategy. The conversation ranges from how to st...2023-01-1919 minBlowing UpLinkedIn’s Algorithm (Adam Houlahan)Adam Houlahan is founder of Prominence Global, an agency that's 100% dedicated to helping entrepreneurs all over the world do amazing things on LinkedIn. Hosts Linda Claire Puig and Ari Iny explore with Adam how to make friends with LinkedIn’s powerful algorithm so that it can send you huge amounts of organic traffic. In this episode, we discuss:4 simple steps that make LinkedIn’s algorithm drive tons of your ideal prospects to your content (and how to turn that traffic into paying clients!)How Adam gets more than 40% of his...2023-01-1824 minBlowing UpMessaging (Holly Chantal)Holly Chantal helps visionary coaches and service professionals enroll more clients into high-ticket offers—without launches or Facebook ads. And she does it primarily through the vehicle of messaging, which helped her own business blow up not once but several times! Hosts Linda Claire Puig and Ari Iny explore with Holly the foundational imperative of truly nailing your message—which comes across in everything you write, say and show about your business—and then matching your offer with that.In this episode, we discuss:How to identify what makes y...2023-01-1122 minBlowing UpIn-a-Weekend Events (Donna Kozik)Donna Kozik is on a mission to get you published. Donna created the original Write a Book in a Weekend virtual event and now leads five additional “in-a-weekend” style programs. Hosts Linda Claire Puig and Ari Iny explore with Donna the dynamic business growth possibilities that derive from in-a-weekend events, as well as the practical structure of the weekends. The three of them brainstorm a variety of niches that could employ this strategy. In this episode, we discuss:How to host events that help attendees achieve a desirable goal i...2023-01-0419 minBlowing UpPay What You Can (Tad Hargrave)Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business. Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid. ...2023-01-0420 minBlowing UpPodcast Guesting (Melanie Benson)Melanie Benson is a business coach and host of the “Amplify Your Success” podcast, which is counted in the Top 1.5% of podcasts, as well as co-host of the Next Level Influence podcast. Because of her deep experience both hosting and being a guest on podcasts, it's not uncommon for her clients to see 3-5x revenue increases in the first six months for the work they do in the world. Hosts Linda Claire Puig and Ari Iny talk with Melanie about how to get known and grow your business through a podcast guesting strategy. The c...2023-01-0421 minBlowing UpRaising Your Rates (Pam Obasa)Pam Obasa is an actress turned entrepreneur who leveraged multiple misfortunes and turned £500 into a six-figure/month business. She runs a business called The Lucrative Lady, which empowers people to create a lucrative lifestyle and business, no matter their age. Hosts Linda Claire Puig and Ari Iny talk with Pam about charging higher rates, even significantly higher rates. The conversation ranges from the internal shifts you’ll need to make to the strategic rollout of your new rates to clients…and how that can change your life. In this episode...2022-12-2928 minBlowing UpResults-Based Guarantees (Danny Iny)Danny Iny is the founder and CEO of Mirasee. His latest book is titled Online Courses: A Business Parable About How to Create Freedom by Teaching Your Gift, and he is the host of the popular podcast, Course Lab. Hosts Linda Claire Puig and Ari Iny talk with Danny about the massive impact that guaranteeing results can have on sales, on the quality of your programs, and on the strength of your team. During the episode, you’ll discover:How to deliver things that nobody else in your indu...2022-12-2929 minBlowing UpTrailer for Blowing UpWelcome to Blowing Up. This podcast aims to help listeners understand—and implement for themselves—the individual business strategies that caused rapid growth for the guests that hosts Linda Claire Puig and Ari Iny interview. In every episode, Blowing Up showcases an entrepreneur whose business blew up, meaning it experienced what seemed to be a sudden success. This kind of success is never random or a fluke. The company employed a specific strategy that caused its rapid rise in revenue. So Linda, Ari and their guests do a deep dive into that strategy. Linda...2022-12-2802 min
Just Between CoachesFrom Good to Great—How Do You Become a GREAT Coach? (Ari Iny)Episode summary: A great coach has to possess deep compassion and understanding for their clients, in addition to the core coaching skills. A lot of newer coaches want to coach anybody, out of fear of missing out on clients and failing to build a coaching business. But that can actually prevent them from becoming great coaches. Learn why being a skilled listener is important. And why having the courage to say what your client needs to hear, that’s serving them and their long-term development, helps you to become a great coach. In this episode, Ari Iny, a...2021-09-0829 min
Business Reimagined with Danny Iny | The Mirasee PodcastAri Meisel on Productivity through Outsourcing and AutomationProductivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet.
While there isn’t a way to make all your work disappear, there IS a way to make sure it gets done, whether or not you’re the one doing it.
Today’s guest, , is a productivity and automation master. Using what he learned through taking back his life and health from Crohn’s disease, he put together a system t...2016-03-0127 min