Shows
Marketecture: Get Smart. Fast.Episode 155: Ari Missed CES, but Eric and AI Were There. Plus, Mike Khristo Creates Marketing Plans from GitHub
Ari Paparo and Eric Franchi break down the biggest themes coming out of CES and across ad tech. Ari speaks with Mike Khristo, CEO of Layers, about turning code directly into customers, automating marketing for developers, and how vibe coding is enabling a new wave of profitable niche apps. Ari and Eric then cover AI-powered ad platforms, agentic buying and selling, and major industry announcements from Walmart, Viant, Reddit, Amazon, and The Trade Desk.
Takeaways
Layers automates marketing for developers who lack marketing skills.
Vibe coding allows non-professionals to create viable apps.
2026-01-0949 minMarketecture: Get Smart. Fast.Episode 154: Marketecture Wrapped: Predictions, Year-in-Review, and Shout-Outs from Eric and AriIn this episode, Ari Paparo and Eric Franchi reflect on the past year in ad tech and discuss their predictions from the previous year, the growth of Marketecture, and the biggest news stories in the industry. They highlight key CEOs and companies, explore current trends, and make predictions for the upcoming year, particularly focusing on the impact of AI and the evolving landscape of CTV advertising.
Takeaways
Our audience was up 200% year over year on Spotify.
This year was the year of strategic M&A in ad tech.
AI tools were rolled out...
2025-12-2346 minMarketecture: Get Smart. Fast.CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture LiveJenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first buying, and a candid look at what happens if the industry stays locked to legacy metrics.
Takeaways
TV works, but modern measurement must prove business outcomes instead of just delivery.
Advanced audiences reduce waste and can lift sales by focusing on the right households.
Cross channel...
2025-12-0120 minMarketecture: Get Smart. Fast.Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answersAri Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation also touches on job security in ad tech, the impact of media personalities on careers, and the cultural significance of Thanksgiving side dishes.
Takeaways
The Google trial's outcome may not favor a spin-out.
Data companies should focus on use cases rather than just...
2025-11-2640 min
The 1% EdgeE48 - MASTERING THE ED-TECH GAME | Ari PaparoIn this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and his new book, 'Yield', which explores Google's journey in the advertising space.We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!
2025-11-2133 min
BOSS by Ali LevitanAdTech, Agentic AI, and Saying What Others Won’t - BOSS with Ari Paparo“I call myself an AdTech influencer… which is a little bit of a joke, but it's also true.” That’s how Ari Paparo kicked off our BOSS interview, and the insights that followed make it clear why this conversation is worth your time.🎙 AdTech, Agentic AI, and Saying What Others Won’t — with Ari Paparo is now live.In this BOSS episode, we covered: 📌 How performance is reshaping the narrative across marketing and media 📌 The three waves of AI, from workflow automation to system-to-system efficiency to potential transaction-level execution 📌 What clear communication, real strategy, and product leadership look...
2025-11-1912 min
Media Tech TalkAri Paparo (Marketecture Media) - Media Tech Talk #003Media Tech Talk #003 – Ari Paparo (Marketecture Media)Ari Paparo - founder of Markitecture, former CEO of Beeswax, and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins Daevid Richards and Paul Luckett for a deep dive into how Google came to dominate ad tech, what the DOJ trial could change, and how AI is shaping the next phase of media automation.In this episode:(00:00) – Origins at DoubleClick & creating VAST0(07:00) – The rise of RTB and AppNexus(12:00) – Building Beeswax and the Bidder-as-a-Service model
2025-11-031h 01
The Sparking Entrepreneur ShowDecoding Ad Tech: Ari Paparo on Google, Marketecture, and the Future of Digital AdvertisingTune in to this episode of The Sparking Entrepreneur Show as we sit down with Ari Paparo—Founder of Marketecture Media, author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, and one of the most influential voices in digital advertising. With over two decades shaping the industry at companies like Google, Nielsen, AppNexus, and Beeswax (acquired by Comcast), Ari shares insider perspectives on how ad tech evolved, where it’s headed, and what every marketer needs to know to stay ahead.linkedin.com/in/aripaparoaripaparo.com (Personal)
2025-10-3027 minMarketecture: Get Smart. Fast.Episode 143: Omar Tawakol on Using AI to Scale Product PlacementAri Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how automation is shifting the ways audiences engage with content. The conversation also covers broader industry movements—from The Trade Desk’s evolving strategy to Amazon’s DSP and emerging ad networks from PayPal and Amex—offering perspective on the changing dynamics of attention and monetization.
Takeaways
Consumers are seeking fewer interruptions, pushing brands toward more natural ad integrations.
2025-10-1057 min
Let's Talk MarketingIs Google Too Powerful with Ari PaparoThis episode of 'Let's Talk Marketing' explores Google's transformation from search engine to advertising monopolist. Host Katya Allison interviews Ari Paparo, author of "Yield" and ad tech veteran, about Google's systematic conquest of digital advertising. Paparo reveals how Google leveraged programmatic advertising to control both sides of ad transactions, effectively cornering the market through strategic acquisitions like DoubleClick. The conversation unpacks the antitrust implications, discusses AI's role in further consolidating power, and examines what this dominance means for marketers navigating attribution challenges, platform dependency, and the evolving landscape of connected TV and open web advertising.Listeners will...
2025-09-2935 min
The Aperiam PodcastProgrammatic with Yield Author Ari PaparoOn this week’s Aperiam Podcast, Joe and I were joined by Ari Paparo to talk about his new book.For years, Ari’s been both a builder and a commentator in our industry. From helping shape the foundations of programmatic to calling it like it is on his blog, he’s influenced how many of us understand ad tech. His book takes that further—capturing the history of programmatic, the personalities behind it, and the lessons learned along the way.What I appreciate is that Ari doesn’t write like an outsider looking in. He’s lived...
2025-09-2434 minMarketecture: Get Smart. Fast.Episode 140: What is publisher data really worth? With Arcspan’s Art MuldoonIn this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as leveraging AI to scale first-party data, the evolving future of the open web, and the intricacies of curation and transaction IDs (TIDs), emphasizing how publishers can regain control and succeed in a dynamic environment. The latter part of the episode covers industry updates, including mergers and acquisitions, shifts in DSPs, AI-driven creative tools, legal challenges facing Google, and the completion of the TikTok...
2025-09-1952 min
In Clear FocusHow Google Bought, Built, and Bullied Its Way to Advertising Dominance with Ari PaparoIN CLEAR FOCUS: Author and ad tech veteran Ari Paparo joins the podcast to discuss his new book, "Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance." Hear how Google became the center of the digital ad ecosystem by controlling the publisher ad server, ad exchange, and ad network. Ari also reveals how the company leveraged its power with secret initiatives like 'Project Bernanke' and what the ongoing antitrust trial and a potential breakup could mean for the industry.
2025-09-0927 minMarketecture: Get Smart. Fast.Emergency Podcast: Ari and Alan Chapell on the Google Search RemediesIn this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the decision not to divest Chrome or Android, the impact of distribution deals, and the challenges of data sharing. The conversation also touches on the missed opportunity for choice screens, the future of Google's search monopoly, and the DOJ's approach to antitrust cases. The episode concludes with thoughts on potential settlements and the global implications of the ruling.
Takeaways
Judge...
2025-09-0332 min
Quo Vadis: Advertising Economic Forum PodcastQuo Vadis: Advertising Economic Forum Podcast Season #2 Episode #1 with Ari PaparoOn the Season 2 premiere of The Advertising Economic Forum Podcast, Ari Paparo, author of the new book Yield, joins host Tom Triscari for a deep dive into the history of adtech, the complexities of Google's antitrust case, and how AI is shaping the future of the advertising industry.💡Takeaways:📉 Macroeconomic Impact: Major economic events like the Great Recession fundamentally alter the ad industry by driving down agency fees and creating a demand for lower CPMs, which in turn fuels the growth of programmatic advertising.🤝 Incentives Drive Behavior: The ad industry is a market where incentives dictate the actio...
2025-09-0344 minMarketecture: Get Smart. Fast.Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’SullivanIn this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher concerns about revenue and data privacy, and the influence of the Trade Desk. The episode also looks into the complexities of auction duplication and the need for transparency and standardization in digital advertising. In The Refresh, Ari and Eric Franchi discuss related topics, including CTV pause ads, AI pa...
2025-08-291h 12
Shaping OpinionAri Paparo on Google's Digital DominanceOur guest is Ari Paparo. He is the CEO of a company called Marketecture Media, which is a network of podcasts, newsletters and events covering the digital media sector. He is a writer, a podcaster and an expert on all forms of advertising. He worked in the ad business for 20 years. This included time spent at DoubleClick and Google. He is also the author of a new book called, “Yield. How Google Bought, Built, and Bullied Its Way to Advertising Dominance.”If you ever see an ad when you’re online, there’s a good chance one company...
2025-08-1157 min
Adtech UnfilteredBecoming an AdTech God (with Ari Paparo) While Ari Paparo may not be the AdTechGod, he's undeniably a defining voice in the industry—highly visible, well-regarded, and widely followed. Ari, founder of Marketecture Media and former CEO of Beeswax, is now debuting his first book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. He joins host Noor Naseer to discuss the book and the impact of storytelling in adtech.
2025-08-0530 min
The Monopoly ReportEpisode 40: Google's Ad Dominance with Ari PaparoAri Paparo and Alan Chapell discuss Ari's new book Yield: How Google Bought, Built, and Bullied its Way to Advertising Dominance. They also talk about the potential impact of the fallout of Google's antitrust trials on the marketplace. And Ari provides some insights as to why it's difficult for privacy and regulatory issues to make their way into the C-suite. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-07-3039 min
Mobile Dev Memo PodcastSeason 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)In this week's episode of the podcast, I am joined by Ari Paparo, whose new book, Yield, is currently on pre-sale (see my review here). Yield follows Google's growth in the "open web display market", starting with its acquisition of DoubleClick and ending with the company being found guilty of abusing its monopoly power in the "ad tech" antitrust suit brought against it by the Department of Justice.But Yield also documents the history of modern digital advertising, from the advent of the advertising exchange to cookie targeting to yield management. The book provides a fascinating and...
2025-07-2955 min
FUTUREPROOF.How Google’s Dominance Affects the Future of Journalism (ft. author Ari Paparo)Send us a textWhat if the internet as we know it is quietly ruled by one company?Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy.We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If you care about the business model of the internet, this episode is...
2025-07-2922 min
Next in MediaAd Tech Forrest Gump Ari Paparo on his New Book, and Whether the Feds Should Have Nailed Google SoonerNext in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic ads, despite so many people in the ad industry shouting about it for years - and whether we can stop the next one.💡Takeaways:🏛️ The initial small scale of programmatic advertising in the early 2000s made it difficult for regulators to foresee its future dominance, allowing Google's DoubleClick acquisition to proceed with less scrutiny than it might warrant today.⚔️ Google's ownersh...
2025-07-2926 min
The Capitol Forum PodcastGoogle’s Role in Digital Advertising with Ari PaparoAri Paparo has done it all in digital advertising—from DoubleClick and Google to founding Beeswax and covering the DOJ antitrust trial as an independent analyst.In this conversation with Capitol Forum Executive Editor Teddy Downey, Ari shares his insider take on:📌 Google’s ad tech dominance 📌 Why publishers lost control 📌 What the DOJ’s remedies get wrong 📌 The real reason Google is fighting so hard 📌 How ad markets could be reformed—and who might fill the vacuumAri walks us throu...
2025-07-2159 min
Tech Snippets Today with Joseph RaczynskiUnmasking Google’s Advertising Empire with Ari PaparoStep into the world behind the web’s curtain—where a single company’s quest for dominance has shaped the digital age. In this episode, we sit down with Ari Paparo, founder of Marketecture.tv, former Google executive, and author of the forthcoming exposé, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify, August 5, 2025).Why Listen?Insider Access: Ari Paparo draws on decades at the heart of ad tech—Google, Nielsen, Comcast, and as the founder of Marketecture.tv—to reveal the hidden mechanics of Google’s rise.Breaking News...
2025-07-1421 min
Marketecture: Get Smart. Fast.Bonus Episode: The Monopoly Report with Jason KintThis is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.Subscribe to the Monopoly Report podcast for more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-10-0834 min
Where DOOH Meets AdTechDoes DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric FranchiSummaryIn this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealing insights that highlight their conservative estimates regarding media revenue. From there, it's an action-packed conversation about Why DOOH Matters, how it's being traded, and speculation on winners and losers as the programmatic pieces fall into place.
2024-10-0847 min
The Monopoly ReportEpisode 1: Jason Kint and Alan Chapell on what's next for GoogleThis is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-10-0734 min
AdExchangerAri Paparo, On The Ground In VirginiaCovering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people on the stand.
2024-09-2452 minMobile Dev Memo PodcastSeason 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's antitrust lawsuits called The Monopoly Report.
I used this opportunity to speak to Ari to have him explain the various allegations made in the lawsuit (which I originally covered here). Among other things, Ari explains the specifics of:
2024-09-1149 min
Product Insider Podcast With Dr. Nancy LiThe Job Of Product Manager Doesn’t Stop With Product Releases By Ari Paparo | Ex-Senior Director of GoogleReady to learn how to navigate the entire product lifecycle effectively?
In this episode of the Product Insider podcast, Dr. Nancy Li sits down with Ari Paparo, a serial entrepreneur, veteran product manager, and ex-Sr. Director at Google, to delve into the continuous role of a product manager beyond product launches. Discover the intricacies of launching products in large companies, the common challenges faced by PMs, and the strategies needed for successful product launches. Ari's insights are essential for anyone looking to master the art of product management, from setting clear goals and metrics to maintaining product...
2024-05-2843 minMobile Dev Memo PodcastSeason 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece:
"After reading this, you’re forgiven for thinking that the web is dead. Not dead yet, but certainly in decline. Media companies have pivoted to CTV. The NY Times makes more money from games than news. The advertisers are finding more of...
2024-05-2252 min
Marketecture: Get Smart. Fast.IAB Tech Lab Special: VASTThe VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, VAST aimed to standardize the delivery of video ads, enabling a more straightforward interaction between video publishers and advertisers. This standard was crucial for simplifying the ad-serving process, allowing publishers to implement a single ad-serving template that could work across multiple platforms, thereby increasing the ef...
2024-05-1322 min
RRE POVElevating the Current State of Product Marketing with Ari PaparoOn this episode of RRE POV, Raju, Will, and Jason interview Ari Paparo. Ari is a legendary figure who has held senior executive positions at Google, Nielsen, and many more. In this conversation, Ari shares the thoughtful and unique process he used to determine his next steps after selling his last company, and how that led him to found LaunchScience. We talk about the patterns that Ari has observed in interviewing over 100 companies that routinely succeed in their product marketing efforts, and how Ari is helping to scale those patterns to smaller companies. Ari also discusses the current state...
2024-02-0526 min
The Digiday PodcastDigiday’s History of Ad Tech: Episode 2 with Ari PaparoThere are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo.The serial entrepreneur and ‘first influencer of ad tech’ – sorry @AdtechGod – now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.This week, he speaks with Digiday reporter Ronan Shields in the second installment of Digiday’s Oral History Of Ad Tech in a conversation that focuses on the state of the industry during the opening decade of the 21st Century. His...
2023-12-1145 min
Paleo Ad Tech55. Ari Paparo – influencing DoubleClick, Beeswax and more
Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. He worked in product management at DoubleClick, AppNexus and Nielsen – and was the CEO and co-founder of Beeswax, which was acquired by Comcast’s Freewheel division in 2020 for an undisclosed amount at a time when it had raised $28 million.
Ari co-founded Marketecture.tv in 2022 with our friend Zach Rodgers, Eric Seufert and Mike Shields, and he recently launched yet another company, called LaunchScience, focused on product launch workflow and content.
Not surprisingly, entr...
2023-12-1034 min
Making Sense of Martech#61 | Ari Paparo on the fool's errand of mediaA conversation with Ari Paparo. In this episode we're joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platform Beeswax to Comcast and worked stints at Google, Nielsen, and AppNexus. In this conversation, we speak about the overlap between the Adtech and finance industry, antipatterns in product launches, the fool's errand of software...
2023-10-241h 15
Marketecture: Get Smart. Fast.Spaceback - Adapting social posts to display and video adsSpaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity). Saran also explains how Spaceback turns social video into production-ready CTV placements in 4K. Includes a demo. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our...
2023-10-1706 min
Marketecture: Get Smart. Fast.What flavor is your CDP? With ActionIQ CEO Tasso ArgyrosActionIQ is a customer data platform with a focus on data activation and orchestration.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs a...
2023-09-2506 min
Marketecture: Get Smart. Fast.Digital Remedy - Managed services 4EVAHThe ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/digital-remedy-mike-seiman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and m...
2023-09-0506 min
Marketecture: Get Smart. Fast.Basis - Buying and workflow tools for mid-market agenciesFormerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is avail...
2023-08-2806 min
Marketecture: Get Smart. Fast.BidSwitch offers one API call to rule all bid requestsBidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of te...
2023-07-1006 min
Marketecture: Get Smart. Fast.Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from Google. In this episode:
Google selling low-quality video ads: https://archive.fo/thXPF
In-Game ad company Anzu raises $48 million: https://www.calcalistech.com/ctechnews/article/hkzc2ldun
Media Trust claims Russia is sending bad ads to Ukraine: https://mediatrust.com/blog/admixer-ukraine-malware-case-study/
Visit Marketecture.tv to join our community and get access to full-length...
2023-06-3050 min
Marketecture: Get Smart. Fast.Viant believes DSPs should be DSPsViant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/viant-tim-vanderhook .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real in...
2023-06-1207 min
Marketecture: Get Smart. Fast.Episode 22: Mike Katz Cuts Through the CDP BSAri Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas.
Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/
Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through i...
2023-06-0247 min
Marketecture: Get Smart. Fast.Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenueAri Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall.In this episode:
TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801
Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/
GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex w...
2023-05-2643 min
Marketecture: Get Smart. Fast.MiQ - A global programmatic agency doing $600M+ in revenueMiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mi-q-gurman-hundal .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and m...
2023-05-2207 min
Marketecture: Get Smart. Fast.LinkedIn - B2B ad tech juggernautA tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/linked-in-abhishek-shrivastava .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEO...
2023-05-1505 min
Marketecture: Get Smart. Fast.Episode 100 - A deep dive on The Trade Desk’s identity and data spineChief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/the-trade-desk-samantha-jacobson .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new w...
2023-05-0806 min
Marketecture: Get Smart. Fast.The four pillars of Uber’s $500M ad businessUber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays).For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/uber-mark-grether .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you und...
2023-04-1038 min
Marketecture: Get Smart. Fast.Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishingMatt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. He and Rich Caccappolo, CEO of dmg media, join Ari Paparo to cover the state of the media business. We talk AI, SSP consolidation, vertical video, Google algo changes, and more.Magnite going direct:https://digiday.com/media/in-a-shrinking-marketplace-magnite-explores-media-trading-without-dsps/Tom Tiscari estimates Magnite and Pubmatic’s take rates:https://triscari.substack.com/p/43-magnite-pubmatic-unknown-takeLou Paskalis has a new job monitoring news quality:https://ww...
2023-04-0738 min
Marketecture: Get Smart. Fast.DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safetyCEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/double-verify-mark-zagorski .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and...
2023-04-0305 min
Marketecture: Get Smart. Fast.Demandbase doubles down on B2B ad techDemandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based audience activation.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/demandbase-gareth-noonan-russell-martin .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about t...
2023-03-2006 min
Marketecture: Get Smart. Fast.Clinch - Omnichannel DCO paired with campaign toolsAgency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/clinch-oz-etzioni .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of tec...
2023-03-1305 min
Marketecture: Get Smart. Fast.Vault JS - Assessing the privacy and security of marketing tech vendorsVault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/vault-js-josh-manion .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex w...
2023-03-0606 min
Marketecture: Get Smart. Fast.Sourcepoint - Privacy and consent tools for media companies (Demo included)Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/sourcepoint-ben-barokas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of t...
2023-02-2006 min
Marketecture: Get Smart. Fast.Lotame - Last DMP standing?Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/lotame-andy-monfried .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews wit...
2023-02-1306 min
Marketecture: Get Smart. Fast.Taboola bets on OEMs, commerce… and YahooTaboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the 30-year Yahoo deal? For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/taboola-adam-singolda .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex...
2023-02-0606 min
Marketecture: Get Smart. Fast.Episode 3: Google vs the DOJ and a Retail Media Deep-DiveEpisode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners.The big news this week -- the DOJ wants to break-up Google. We discuss the implications and potential valuation. Then we deep-dive on retail media and look for opportunities for innovation and start-ups.
Ari's tweetstorm about the DOJ
Conor's tweetstorm about retail media
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry p...
2023-01-2740 min
Marketecture: Get Smart. Fast.Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan BarlettaIn this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor d...
2023-01-2340 min
Marketecture: Get Smart. Fast.Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony KatsurOur second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab.In this episode:
The IAB Tech Lab and their 2023 roadmap
PWC only loses 3% of spend this time
Twitter throwing a half-off sale
Rut roh, AWS launches a clean room
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps y...
2023-01-1937 min
Marketecture: Get Smart. Fast.Seedtag - Contextual ads paired with unique formatsFounder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/seedtag-jorge-poyatos .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make bet...
2023-01-1706 min
Marketecture: Get Smart. Fast.A Deep Dive On Roku’s Ad Platform, Which Reaches 70M StreamersAdam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/roku-adam-markey .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor dec...
2023-01-0905 min
Marketecture: Get Smart. Fast.The Salesforce CDP - Enterprise-grade data management across many sources and endpointsThe Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, and apps. Marketing Cloud SVP Martin Kihn discusses the features and uses cases. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/salesforcecdp-martin-kihn .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new w...
2023-01-0308 min
Marketecture: Get Smart. Fast.Narrative I/O - A platform for buying and selling raw dataNarrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/narrative-nick-jordan .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team o...
2022-12-1905 min
Marketecture: Get Smart. Fast.MNTN - A performance advertising platform for streaming TVCEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/mountain-mark-douglas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you under...
2022-11-2806 min
Marketecture: Get Smart. Fast.Special Episode: Ari Paparo on The Rebooting ShowWe’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about key trends in ad tech, Apple’s crackdown on tracking technologies, and Elon’s shocking mismanagement during the first weeks of his ownership of Twitter. If you like what you hear, subscribe to TheRebooting on Substack or subscribe to their podcast directly.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to ge...
2022-11-1746 min
The Rebooting ShowAri Paparo on what's next for ad techAri Paparo is a longtime ad tech veteran, not to mention holding the disputed title as Funniest Person in Ad Tech. Some highlights from our conversation:Innovation requires fragmentation. Ad tech’s complexity is a longtime talking point. And it is undeniably a convoluted supply chain that’s given the veneer of plausible deniability to all kinds of corner cutting, at least in my experience as an observer for many years. But Ari points out that “innovation requires fragmentation,” and besides, many of those pushing an anti-complexity narrative just happen to have “anti-complexity solutions” to sell. Go figure.
2022-11-1547 min
Marketecture: Get Smart. Fast.TripleLift - An SSP supporting video, CTV and native formatsSince its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/triplelift-sonja-kristiansen .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps y...
2022-11-0706 min
Marketecture: Get Smart. Fast.Outbrain Goes SaaS With New Keystone ProductOutbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/outbrain-yaron-galai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and ma...
2022-10-3105 min
Marketecture: Get Smart. Fast.Creatopy - Affordable creative production with a built in ad serverCreatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/creatopy-gabriel-ciordas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth int...
2022-10-2605 min
Marketecture: Get Smart. Fast.GeoEdge - Online ad security in a fast-changing environmentGeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/geoedge-amnon-siev .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of...
2022-10-2005 min
Marketecture: Get Smart. Fast.How Sharethrough’s exchange supports a mix of native, video and display formatsCEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/sharethrough-jf-cote .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth int...
2022-10-1006 min
Marketecture: Get Smart. Fast.Xandr - New details on Netflix deal, Microsoft dataXandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/xandr-mikewelch-benjohn .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the com...
2022-10-0305 min
Marketecture: Get Smart. Fast.Criteo - How the ad tech OG is bridging brands and retail media sellersChief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/criteo-todd-parsons .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in...
2022-09-2906 min
Marketecture: Get Smart. Fast.SafeGraph - Data on physical places for attribution and product integrationAuren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.”For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/safegraph-auren-hoffman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and p...
2022-09-2605 min
Marketecture: Get Smart. Fast.NBCU’s One Platform - A full rundown with Krishan BhatiaNBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s properties. President Krishan Bhatia describes how it works. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/nbcu-oneplatform-krishan-bhatia .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you u...
2022-09-1407 min
Marketecture: Get Smart. Fast.Ad-Lib - Creative intelligence and DCO for a world with less targetingAri Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad trafficking. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/ad-lib-oli-marlow-thomas .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make bet...
2022-08-1606 min
Marketecture: Get Smart. Fast.LiveIntent - A stalwart of “programmatic email” doubles down on identityChief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed email addresses.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/liveintent-mano-pillai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and m...
2022-08-0106 min
Marketecture: Get Smart. Fast.Hashtag Labs - Publisher ad loading software for non-engineersHashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/hashtaglabs-john-shankman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of techn...
2022-07-2506 min
Marketecture: Get Smart. Fast.The Media Trust - An OG in ad qualityFounded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode if available at https://www.marketecture.tv/programs/themediatrust-cory-schnurr .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions t...
2022-07-2009 min
Marketecture: Get Smart. Fast.Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graphIntent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions thr...
2022-07-0810 min
Marketecture: Get Smart. Fast.PebblePost - Digital identity meets direct mailPebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode if available at https://www.marketecture.tv/programs/pebblepost-jacobross .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor dec...
2022-06-1509 min
Marketecture: Get Smart. Fast.LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identityDavid Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations with LiveRamp’s other products. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/safehaven-david-gilmore .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world o...
2022-06-1011 min
Marketecture: Get Smart. Fast.Clean.IO - Protecting publishers and platforms from malicious adsCEO Geoff Stupay talks with Ari Paparo about how clean.io helps publishers, ad platforms and ecommerce companies detect malvertising. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/vidfull_cleanio-geoffstupay_20220421-cc20b9 .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and m...
2022-06-0811 min
Marketecture: Get Smart. Fast.Celtra - Creative tools for digital ads across platformsMihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands.For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/celta-mihael-mikek .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions thr...
2022-06-0611 min
Marketecture: Get Smart. Fast.ID5 - Identity Without Third-Party CookiesMathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/id5-mathieu-roche .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you...
2022-05-2509 min
Marketecture: Get Smart. Fast.What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platformDigital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/infosum-brian-lesser .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor dec...
2022-05-1008 min
Marketecture: Get Smart. Fast.FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertisingIn this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with advertising and provides that data along with offset sourcing to brands, agencies, publishers and tech. This full-length episode is free to all Marketecture members on all tiers.For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/scope3-brian-okelley?categoryId=106874 .Visit Marketecture.tv to jo...
2022-05-0941 min
Marketecture: Get Smart. Fast.John Nardone from FlashTalking talks rich media, ad serving and identity solutionsJohn Nardone walks us through the offerings of the FlashTalking ad server and identity solution.For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/flashtalking-john-nardone .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs a...
2022-05-0311 min
Marketecture: Get Smart. Fast.Zach and Ari: What is Marketecture?The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans t...
2022-05-0110 min
Marketecture: Get Smart. Fast.LD Mangin on how Confiant protects publishers from the bad guysConfiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malware and fraud detection and blocking service focused on protecting both publishers and exchanges. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/confiant-ld-mangin .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. M...
2022-04-2809 min
Marketecture: Get Smart. Fast.James Avery on how Kevel APIs let you build a custom ad serverKevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, anyone? For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/kevel-james-avery .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smar...
2022-04-2815 min
Marketecture: Get Smart. Fast.A deep dive on Habu’s data clean room softwareIn this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software. For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparoThe full version of this episode is available at https://marketecture.tv/programs/free-habu-matt-kilmartin-matthew-karasick .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and mak...
2022-04-2111 min
The AdPodS2 E1 - Ari Paparo - 2022 TrendsWelcome back to season 2! We'll keep chatting about big industry topics and this week Wayne is joined by Ari Paparo, Ari's Twitter is here - https://twitter.com/aripap. See acast.com/privacy for privacy and opt-out information. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com
2022-02-0343 min
The AdPodS2 E1 - Ari Paparo - 2022 TrendsWelcome back to season 2! We'll keep chatting about big industry topics and this week Wayne is joined by Ari Paparo, Ari's Twitter is here - https://twitter.com/aripap. Hosted on Acast. See acast.com/privacy for more information.
2022-02-0343 min
IAB.THEREBeeswax’s Ari Paparo on Consolidation, Machine Learning & the Future of ProgrammaticConsolidation is the name of the game in the demand-side platform (DSP) industry, but don’t count out the independent DSP category. Tune into IAB THERE to hear Beeswax’s Ari Paparo discuss how the DSP landscape is shifting and the proliferation of AI and machine learning on programmatic platforms. See acast.com/privacy for privacy and opt-out information.
2020-06-0300 min
Superpowers PodcastAri Paparo - Bee Authentic, Bee TransparentTo kick off season 2 of the Superpowers podcast, Bill and Chris invite Beeswax CEO and AdTech pioneer Ari Paparo to discuss how his whit, transparency, and skillful communication have guided him to extraordinary success at both start-ups and tech giants. Ari shared his story, starting with his upbringing in New York and college days at Georgetown, followed by his time at Double Click and Google, then the runup to his founding of Beeswax, a first-of-its-kind AdTech product for large enterprises. Like most innovative ideas, Beeswax began with the identification of a problem. During his time at the AdTech firm AppNexus...
2020-04-061h 04
DMN One-on-OneOne on One with Ari Paparo (Optimization)One on One with Ari Paparo (Optimization) by DMN One-on-One
2019-06-2119 minDMN One-on-One PodcastsOne on One with Ari Paparo (Optimization)One on One with Ari Paparo (Optimization) by DMN One-on-One
2019-06-2119 min
What Happens In AdopsEpisode 03: Ari Paparo (Beeswax)This week I do a dumb thing. I also talk to Ari Paparo, CEO of Beeswax. We discuss the 'drilling on my land for oil' problem, the tragedy of the commons problem, and what game theory says about infinite repeated games. And that's just the first 5 minutes.
2017-03-2823 min