Shows
Process The Podcast“The U.S. Market Is a Beast”: Sophie Hood on Scaling Seoul Tonic, Her Growth Tactics & her NEXT business!🎙️ Sophie Hood on Building Seoul Tonic: From Australia to New York, Amazon, Retail Strategy & Scaling a Wellness BrandWhat does it really take to build a modern wellness brand and have the ambition to take it global?In this episode of Process, Arielle Thomas sits down with Sophie Hood, founder of cult-favourite tonic brand Seoul Tonic, to unpack the creative and commercial decisions behind moving to New York, scaling through retail, navigating Amazon, and positioning a product for international success.Sophie is one of Australia’s most exciting women-led founders to watch, and in this...
2026-02-171h 17
Process The PodcastThe Future of Process: Building Australia's First Creative Space Surrounding a PodcastIn this special petit episode of Process, Arielle Thomas shares what’s next for the podcast and why it’s evolving into something much bigger than conversations behind a microphone.From building a recognisable visual identity to creating a physical creative space in Sydney, Arielle reflects on the realities of podcasting, the importance of consistency, and her long-term vision for cultivating a thriving creative community.She opens up about the challenges and rewards of running a creative podcast, how collaboration has shaped the journey so far, and why hosting events and bringing listeners together in real...
2026-02-0927 min
Process The PodcastBen Watts: How to Build a World-Class Creative CareerLegendary fashion and celebrity photographer Ben Watts joins Process for a conversation about longevity, instinct, and building a career in one of the most competitive creative industries in the world.From photographing icons like Heath Ledger to navigating the shift from film to digital, Ben opens up about the mindset that has sustained his decades-long career. Why being a great photographer starts with being a good people person, how to develop a recognisable style, and what it really takes to earn trust with world-famous talent.Host Arielle Thomas and Ben dive into the realities of...
2026-01-2842 min
Process The PodcastThis Is Why You’re Still Stuck (And How to Finally Move Forward) with Brian SiegalIn this episode of Process, host Arielle Thomas sits down with American mindset and confidence coach Brian Siegal to unpack how creatives and entrepreneurs can break free from limiting beliefs, perfectionism, and procrastination, and build a mindset that actually supports growth.Brian shares his deeply personal journey from struggling with obesity and self-doubt to becoming a sought-after coach for creatives, founders, and high performers. Together, Arielle and Brian explore how identity, self-talk, and unconscious narratives shape the way we show up, and how to actively rewrite them.This conversation is both practical and perspective-shifting, offering...
2026-01-191h 12
Process The PodcastPetit: My biggest lessons from 20252025 changed me.Not because everything went perfectly, but because it forced me to confront where I was avoiding discomfort, overcomplicating decisions, and staying too close to what felt familiar.In this solo episode, I’m reflecting on the lessons that shaped my business and personal growth over the past year, and how I’m intentionally designing 2026 to be bigger, steadier, and more aligned.I share what it really takes to move from project-based chaos to retainer stability, why accountability is non-negotiable in business relationships, and how building syst...
2026-01-1336 min
Process The PodcastMastering Still Life: @Stephanie_Somebody, The Eye Behind the World's Most Beautiful BrandsIn this episode, we sit down with Stephanie Somebody — the Melbourne-born art director and still-life photographer creating world-class imagery for brands like Goop, Aesop, and the most coveted names in beauty, lifestyle and luxury.But her story didn’t start in glossy studios or global campaigns.Stephanie shares the unexpected, unglamorous chapters of her early career, the moments that shaped her creative instincts, and how she carved out a niche so distinctive it now takes her around the world. We go deep on the evolution of her eye, the discipline behind building a visu...
2025-12-041h 07
Process The PodcastLetting Go to Grow: Eleanor Pendleton on Leaving Gritty Pretty and Building HaleauIn this episode of Process the Podcast, Arielle Thomas sits down with Eleanor Pendleton, founder of Gritty Pretty and now the visionary behind her new brand, Haleau. The girls unpack a thoughtful and open conversation about the evolution of media, the courage to start again, and what it means to create from a place of authenticity.Eleanor reflects on her journey from digital publishing to brand ownership, how building Gritty Pretty shaped her understanding of storytelling, and how that experience inspired a more intentional, skin-first approach to beauty with Haleau. Together, Arielle and Eleanor explo...
2025-11-041h 31
Process The PodcastA Different Side of Me: My Interview on Fine FormI sat down with Rebecca from Fine Form a few months ago to share my story, and a little more about how I got here. Tune in to listen to this episode of Fine Form! ---This week's guest is Arielle Thomas - filmmaker, social strategist, founder of Cinema Thom, and host of Process: The Podcast.Arielle is electric - in the way she creates, the way she speaks and the way she shows up for her work. She’s built a career on backing herself and carving her own lane: founding Cinema Th...
2025-10-281h 07
Process The PodcastInside Den Holm: The Iconic Creative Practice of Our Favourite StonemasonThis week on Process, we sat down with Steven John Clark of Den Holm. It's a conversation about patience, practice, and the quiet discipline of making things well before making them big.Steve reflects on the missteps that come from moving too fast, and the clarity that came from slowing down to solidify his creative foundation. We talk through the power of hands-on education, the importance of working directly with materials, and how craftsmanship, at its core, is about creative manipulation, not just precision.As the conversation unfolds, we ex...
2025-10-201h 18
Process The PodcastPetit: Slow and Steady Might Be My Fastest Path to SuccessIn this solo episode, Arielle pulls back the curtain on what it actually looks like to grow a business without burning out.From navigating ambition to learning the hard way why “slow and steady” isn’t just a cliche, it’s a strategy. She shares the behind-the-scenes of building a team, developing products, and staying aligned with what matters most.This conversation is part personal reflection, part pep talk for anyone trying to scale something meaningful without losing themselves in the process. Arielle also unpacks how podcasting has been more than just a ma...
2025-10-1437 min
Process The PodcastMartina Calvi: The Art (and Business) of Junk JournalingIn this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve out clarity, protect her creative space, and stay true to her artistic vision.Martina reflects on the power of self-expression and community, weaving in her experiences writing and publishing books, experimenting with zines, and building a business rooted in authenticity. She also talks about the challenges of making space for creativity in a fast-paced world and why...
2025-09-231h 15
Process The PodcastPetit: I fell off. I'm sorry. I'm back!In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audience. She shares insights on navigating corporate challenges, managing a growing team, and the lessons learned from hiring mistakes. Arielle emphasises the need for recalibration in her goals and priorities, particularly with her brand Remy, while also celebrating new networking opportunities and the commitment to growth and consistency in her work.Follow along as we build in...
2025-09-0932 min
Process The PodcastBeyond your comfort zone with Shelby Van ZwolThis week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members and global clients under her belt.Shelby opens up about the behind-the-scenes realities of entrepreneurship: what it really takes to scale an agency, the emotional work of letting go to grow, and why having a clear process is her secret weapon.We talk about:The systems she put in place to scale smoothlyWhy paid...
2025-09-011h 22
Process The PodcastFrom Scratch: Fashion Visionary Hedi Slimane Part 2A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.Welcome to Part Two of From Scratch: Hedi Slimane.This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control. A wild card entry, Arielle invites...
2025-08-201h 10
Process The PodcastFrom Scratch: Fashion visionary Hedi Slimane Part 1A limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.Welcome to Part One of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure in the fashion industry known for his transformative impact on menswear and luxury fashion. Hosts Arielle Thomas and Elena Cameron discuss his early influences, rise to fame, and the controversies surrounding his work, particularly regarding body image and creative control.The hosts explore his artistic vision...
2025-08-061h 03
Process The PodcastEmma Lewisham on her 100-Year VisionIn this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue.Emma shares what it really took to build a global beauty brand from scratch. Not just the wins, but the mindset shifts, the sacrifices, and the moments of doubt along the way. From leaving her corporate career to challenging an entire industry, this is a conversation about staying true to your vision, leading with purpose, and redefining what success actually looks like.This one’s fo...
2025-07-221h 37
Process The PodcastLessons from 100 Episodes: Going All InTurns out showing up 100 times teaches you a thing or two.In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of building a podcast and creative practice from scratch.She shares the big lessons that have surfaced along the way: the power of just showing up, what it really takes to back yourself and why creative work often means choosing the uncomfortable option. There’s insight into g...
2025-07-0848 min
Process The PodcastFrom Scratch: Sofia Coppola Part 1Introducing From ScratchA limited-edition winter series from Process.A new co-host. A new format.One creative icon at a time.We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commercial creativity today.Come in from the cold and settle into thoughtful conversation and fresh perspective — with Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House.Learn more at @processthepodcast Hosted on Acast. See acast.com/privacy for more information.
2025-06-191h 08
Process The PodcastThe global fashion stage with Del Rainbow's Bianca GreggIn this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands. Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. IWe dive into Bianca's...
2025-05-061h 40
Process The PodcastDecades at the Top: Kirstie Clements on Creativity, Longevity, and Global IconsBig thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day! In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing. She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the...
2025-04-291h 19
Process The PodcastBuilding Integrity in the Creative Industry with Art Box Black's Jane RobinsonFill out our ACast Survey here: http://bit.ly/processthepodcast-survey In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent. The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the...
2025-04-221h 31
Process The PodcastPetit: Imagine what you could do in a year?!In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity. She shares personal anecdotes and practical strategies for building consistency, highlighting that mastery often lies in the mundane and repetitive tasks that lead to long-term success. Spoiler alert, it takes work. If you loved...
2025-04-1546 min
Process The PodcastFrom Dirt to Dye: How Citizens of Humanity Is Reinventing DenimIn this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work...
2025-04-0841 min
Process The PodcastBuilt from the Inside Out: How The Lofft Agency Paved the Way for RoameIn this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.In this conversation, the girls delve into...
2025-04-011h 33
Process The Podcast[Replay] Petit: Ambitious but Exhausted? Meet RemyIn this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day. The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit. So much hard work has gone into...
2025-03-2534 min
Process The PodcastWhat I Wish I Knew: Bree Johnson on Scaling Frank Body & Willow & BlakeIn this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands.Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.She also dives into the realities of scaling a creative agency, from hiring and team dynamics to fostering a culture of innovation and personal branding. Bree opens up about the challenges of...
2025-03-231h 27
Process The PodcastBuilding a Timeless Brand in a Trend-Driven World with Alice McMullinIn this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design. She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic...
2025-03-161h 07
Process The PodcastPetit: Ambitious but Exhausted? Here’s How I Fixed ItIn this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day. The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit. So much hard work has gone into this brand, and we can't wait to share it...
2025-03-0934 min
Process The PodcastHow Creatives Can Play in the Startup World with Elli HansonIn this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conversation highlights the unique challenges and opportunities within the Australian startup ecosystem, emphasising the need for founders to understand their own goals and the incentives of potential investors. In this conversation, Elli discusses the evolving landscape...
2025-03-0453 min
Process The PodcastHow Zara Wong Built the #1 Style Substack & Redefined Fashion JournalismIn this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content....
2025-02-161h 21
Process The PodcastHow Maison Balzac Turns Childhood Memories into Luxury Must-HavesIn this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance of scent and memory in their brand, Maison Balzac, and how personal experiences shape their design philosophy. Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle m...
2025-02-091h 36
Process The PodcastPetit: How we bring shoots to life ft. Sheila the LabelIn this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how...
2025-02-0245 min
Process The PodcastTell Your Story Like a Pro: What Reality TV Producers Know That You Don’tIn this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience. ...
2025-01-2646 min
Process The PodcastPetit: This ONE trait is holding me backIn this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back. Trigger warning: Please...
2025-01-1931 min
Process The PodcastFuel Your Creativity: Two Raw Sisters on Healing and Thriving Through FoodIn this episode, we bring in the New Year with some inspiration around fuel for our bodies. Arielle interviews Rosa and Margot, the Two Raw Sisters, who share their personal journeys of healing through food. They discuss their struggles with eating disorders and chronic fatigue and how they transformed their lives by embracing whole, unprocessed ingredients. The sisters emphasise the importance of community, authenticity, and genuine connections in their business, which has grown from humble beginnings to a successful brand with cookbooks, workshops, and a strong online presence. Their philosophy centres around making food enjoyable and accessible, encouraging listeners...
2025-01-0447 min
Process The PodcastThe Rise of Portfolio Careers: Embracing Diversity with a New Career PerspectiveIn this conversation, Arielle Thomas and Anna Mackenzie explore the concept of career frameworks, contrasting the 'architect' approach with the 'archaeologist' mindset. They discuss the significance of portfolio careers, the shame associated with diverse career paths, especially as creatives, and the importance of embracing a multifaceted professional identity. Anna shares her journey of committing to writing and the transformative power of habits over rigid goals. The discussion also delves into managing capacity and client work in a portfolio career, emphasising the need for flexibility and self-expression. In this conversation, Arielle Thomas discusses the intricacies of managing time and billable...
2024-12-291h 14
Process The PodcastPetit: Nothing changes if nothing changesIn this episode of Process the Podcast, host Arielle Thomas reflects on her journey throughout 2024, discussing personal growth, the challenges and all the changes. She emphasises the importance of self-awareness, building a supportive team, and maintaining a healthy lifestyle. Arielle shares her aspirations for 2025, including enhancing her relationships, staying informed about global economics, and positioning herself as a trusted figure in the industry. The episode concludes with a call to action for listeners to consider their goals and the changes needed to achieve them.In this episode, Arielle mentions books: Steven Bartlett's 33 Laws of...
2024-12-2243 min
Process The PodcastBecome Fully Booked: Olivia Bossert’s Photography Success BlueprintIn this conversation, viral photographer and educator Olivia Bossert shares her photography journey, emphasising the importance of self-education and passion. She discusses the art of pitching and networking, highlighting strategies for maintaining client relationships and the significance of regular updates. The conversation also covers the importance of creating and presenting work, understanding the pitching calendar, and the concept of reverse engineering projects to align with desired brands. Finally, Olivia provides insights into estimates and setting rates, stressing the need for clear communication with clients. Arielle shares her experiences balancing her film career with her passion for teaching, highlighting both...
2024-12-1557 min
Process The PodcastGrowth and Grit: Lessons in longevity with Anna QuanMeet Anna Hoang, the woman behind Anna Quan. In this conversation, Anna discusses her unique perspective on life and business, touching on personal choice, self-criticism, and the journey of building her fashion label, Anna Quan. She reflects on the importance of seeing things through one's own lens, the challenges of entrepreneurship, and the significance of resilience and personal growth in the face of adversity. Anna shares insights into the fashion industry, the evolution of her brand, and the lessons learned along the way, emphasising the need for introspection, and the courage to trust oneself in business decisions. and hiring...
2024-12-081h 17
Process The PodcastBurning the blueprint with Sara Crampton of The UndoneIn this conversation, Sara Crampton (AKA Harper and Harley), discusses the challenges of retail and The Undone. She shares insights on team management, her journey in content creation, and the importance of finding a unique style. Sara emphasises the need for sustainable growth in the fashion industry, the significance of understanding merchandising and data, and her approach to new product development. She also explores the evolving retail models and the shift towards a more content-driven commerce strategy. Sara discusses the evolution of her business model, focusing on the integration of e-commerce and editorial content. She emphasises the importance of...
2024-12-011h 03
Process The PodcastSelling your services 101 with Harry JohnsIn this conversation, Arielle Thomas interviews Harry Johns, a Director of Sales at Rakuten Advertising. We learn the intricacies of sales, emphasising the importance of timing, building a solid sales process, leveraging networks for referrals, crafting effective emails, and the significance of personalisation in outreach. Arielle and Harry also delve into the art of pitching and building trust with clients while addressing the challenges of navigating rejection in the sales landscape. In this conversation, Harry discusses the importance of handling rejection effectively, the strategies for closing deals, and the significance of personal branding for freelancers. They also explore the...
2024-11-2458 min
Process The PodcastPetit: Growth and GratitudeIn this episode, Arielle Thomas shares her recent experiences and personal growth journey, reflecting on her decision to focus on self-care and sobriety, sacrifice profit, and go all in on this podcast. She discusses the importance of building a strong team for her podcast and production company, navigating financial challenges, and embracing creativity. Arielle emphasises the significance of community engagement and looks forward to future plans for the podcast, including international guests and new content.Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. See...
2024-11-1727 min
Process The PodcastLessons from PR Royalty Nikki Andrews of NAC, from 25 years of BusinessIn this episode, Arielle Thomas interviews Nikki Andrews, founder of NAC Media Group, discussing the significance of human connection in business, the evolution of her agency, and the challenges faced in the PR industry. Nikki shares her journey from wanting to be a costume designer to leading a successful PR agency, emphasising the importance of creativity, mentorship, and strategic thinking in navigating the ever-changing landscape of public relations. They discuss the challenges and opportunities presented by digital transformation, the significance of building genuine relationships in PR, and the strategies for sustainable growth and client acquisition. Nikki shares her insights...
2024-11-121h 09
Process The PodcastLayers, stories and creative direction with genius fashion and lifestyle Creative Director, Bruna VolpiIn this conversation, Creative Director Bruna Vulpi shares her diverse background and nonlinear career path, transitioning from fashion to music and publishing before moving to Australia. She discusses her experiences in the creative industry, including her time at Ellery, her shift to consulting, and her role in building brand identities. Bruna emphasises the importance of storytelling and visual identity in branding and the significance of connecting with audiences through layered narratives. She shares insights on overcoming self-doubt and imposter syndrome, particularly in high-stakes projects. Arielle also expresses her mission to empower individuals, especially women, to feel beautiful through her...
2024-11-031h 10
Process The PodcastGemma Dimond’s pathway to endless opportunitiesIn this conversation, Arielle Thomas and Gemma Dimond explore the nuances of a creative strategy, career transitions, and the evolving landscape of content creation. They discuss the importance of having a flexible strategy, the challenges and opportunities in the beauty industry, and the significance of setting boundaries in a digital world. Gemma shares her journey from fashion writing to becoming a prominent voice in beauty commentary, emphasising the organic nature of her career growth. As Process grows, Arielle is striving to work through her own strategy as a director, social strategist and podcaster. Find Gemma on...
2024-10-2741 min
Process The PodcastPetit: The industry is changing, money chats, and answering your questions!In this episode of Process the Podcast, host Arielle Thomas discusses her journey as a motion director. social strategist and the evolution of the industry in the current economic client. She has never been so vulnerable! She shares insights on navigating industry changes, the significance of relationships in production, and her commitment to empowering small businesses through education. Arielle also delves into financial management for creatives, networking strategies, and maximising content shoot investments, all while emphasising the value of artist integrity and collaboration. If you loved the sound of the course, head to cinemathom.com/learn...
2024-10-2044 min
Process The PodcastJasmine Dowling: Balancing Art, Life, and the Creative TightropeFrom Arielle:To the version of me who launched this podcast in 2022, and the version who went all in on it in February of this year... thank you for sticking it out.You get to sit down with the people you admire the most, people are saying yes, you're doing it. To anyone who wants to give up and throw the towel in, keep going. It will happen, your projects deserve to be seen and loved, keep going xx--In this episode, Arielle Thomas and Jasmine Dowling explore...
2024-10-121h 40
Process The PodcastHow to market your creative business with coach Kelsey McCormickIn this episode, Arielle Thomas speaks with Kelsey McCormick about the importance of marketing for creatives and small businesses. They discuss Kelsey's journey from the music industry to becoming a creative coach, the significance of having a marketing plan, and strategies for launching offers. Kelsey shares insights on building a waitlist, engaging with audiences, and adapting marketing strategies for different industries. The conversation emphasises the need for feedback and the importance of nurturing relationships with potential clients.Learn more about Arielle's TikTok course in the making at cinemathom.com/learn.Learn more about Kelsey...
2024-10-0645 min
Process The PodcastSteph Taylor of Swisse has the the courage to flip everything on it's headIn this episode, Arielle Thomas interviews Steph Taylor, the head of PR and communications at Swiss Australia and Swiss Beauty. They discuss the evolution of Swiss's brand strategy, particularly during the challenges posed by COVID-19. Steph shares insights on the importance of authenticity in influencer marketing, the creative campaigns they've launched, and how they navigated social media backlash. The conversation also touches on the significance of building long-term relationships with influencers, measuring ROI in creative campaigns, and the vibrant culture at Swiss. Steph emphasises the need for creativity and innovation in marketing, as well as the balance between humour...
2024-09-2949 min
Process The PodcastBehind SIR 2.0: The Founders’ Vision for their next eraIn this engaging conversation, Arielle Thomas interviews Sophie Coote and Nikki Campbell, the founders of the fashion brand SIR. They discuss the inception of their brand, the creative process behind their collections, and the importance of community and collaboration. The founders share their journey from a small startup to a growing brand, emphasising the challenges and triumphs they faced along the way. They also touch on their future goals, including international expansion and the evolution of their brand identity.It was so inspiring to hear how the girls have been laying foundations this year. While marking...
2024-09-221h 29
Process The PodcastCreative Power: Yasmin Suteja on Storytelling and Ethical InfluenceLearn more about this episode's partner Safety Wing here! In this episode, Arielle Thomas engages in a deep conversation with Yasmin Suteja, exploring her career journey from being a driving force behind Culture Machine to becoming a director. They discuss the challenges of navigating the creative industry as female directors, the importance of community building, and the ethical dilemmas faced in influencer marketing. Yasmin shares her insights on the power dynamics in storytelling, the significance of networking, and the complexities of using personal narratives in her work. The conversation also touches on the evolving landscape of...
2024-09-151h 20
Process The PodcastPetit: Production and preparation steps to scale Cinema ThomIn this episode, Arielle Thomas discusses the process of producing shoots and shares insights on how to systemise and scale production for Cinema Thom. She emphasises the importance of thorough preparation, building relationships with the crew, and putting your best foot forward as something to work with. Arielle also highlights the significance of knowing exactly what you want as a director and effectively communicating that vision to the team. She provides tips on casting, location scouting, and creating call sheets. Arielle concludes by emphasising the value of building a strong network and database of trusted professionals in the Australian...
2024-09-0844 min
Process The PodcastCeramic Rituals: Forming Everyday Magic with Kemma's Mugs & MatchaIn this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of matcha to her business and the importance of incorporating rituals and self-care into daily life. Kemma discusses her journey of sourcing and testing matcha, partnering with a Japanese farm, and creating a slow...
2024-09-011h 05
Process The PodcastPetit: I'm stuck and I've got to make a changeIn this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable business. She also mentions working on a course to teach others how to sell and build their businesses with video. Arielle expresses her uncertainty and the need for self-work to overcome her insecurities and navigate her multi-faceted...
2024-08-2623 min
Process The PodcastCuring loneliness with curated events: Club Sup's Sophie McIntyreClub Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is built around creating a homey and nostalgic atmosphere, with shared plates and a focus on community. Building strong relationships with restaurants is important to maintain consistency and a sense of belonging. Sophie...
2024-08-181h 10
Process The PodcastTiny Disco's Chelsea Morley on the cost of Creativity: Highs, Lows, Business, and Self-NeglectThe conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources. Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the complexities of running a business and the emotional toll it can take. Chelsea discusses her personal journey of neglecting herself while...
2024-08-111h 41
Process The PodcastPetit: It's not just who you know... it's who trust you. An AMA with Kiara from my team!In this conversation, Arielle and Kiara discuss various topics related to their work and the industry. As Thom's newest hire, the creative industry is the Wild West for newcomers when working out things like how to make money and how to sustain clients. They talk about the tender process for acquiring clients, the importance of trust in building relationships, and the role of case studies in proving trustworthiness. They also discuss the balance between personal time and work time, and how they set boundaries to maintain that balance. Time blocking is a big one for Arielle...
2024-08-0453 min
Process The PodcastReady for Takeoff: Michelle Banares' Guide to Content CreationMichelle Banares discusses her career as an interior designer, content creator, and former band member (that last one is a joke). She talks about her love for hobbies and her diverse range of interests. Michelle also shares her experience of moving from Sydney to Melbourne during the COVID-19 lockdown and the impact it had on her to go all in. She discusses the challenges of being a content creator and the pressure to curate a polished image on social media. Michelle also talks about her plans for an interview series and her approach to planning and executing content shoots...
2024-07-281h 43
Process The PodcastEdward Woodley on the power of partnership across creativity, exhibiting and existing in the art world todayIn this episode, Arielle sits down with artist Edward Woodley, the co-founder of China Heights. They discuss the evolution of the gallery and his role as a gallery director. He talks about the importance of partnerships and the benefits of working with a business-savvy partner. Eddie also shares his multidisciplinary approach to art and his childhood growing up in a creative environment. He explains how China Heights started as a collective and transformed into a gallery and the challenges and successes they've experienced over the years. Edward discusses the gallery's representation of artists and the criteria they look for...
2024-07-141h 13
Process The PodcastEvolving, adapting and yapping with iconic photographer Hannah Scott-StevensonIn this conversation, Arielle Thomas interviews the iconic Sydney photographer Hannah Scott-Stevenson. They discuss Hannah's journey into photography, her influences, and her experiences working in New York. They touch on the importance of finding one's own style and the role of luck and hard work in a successful career. The conversation highlights the support of family and loved ones and the opportunities that arise from being in the right place at the right time. She reflects on her personal growth and rediscovering her creative process after becoming a mother. She also talks about the challenges of balancing creativity and...
2024-07-071h 52
Process The PodcastEmma Mulholland's next chapterEmma Mulholland, the founder of the fashion brand Holiday, discusses her journey in the fashion industry and the evolution of her brand. She talks about her childhood growing up in coastal Australia and her early interest in fashion. Emma shares her experience of starting her label and the challenges she faced. She also discusses the unique aesthetic of Holiday, which is influenced by surf-wear culture and aims to bring the carefree feeling of a holiday into everyday wear. Emma emphasises the importance of community and collaboration in her brand, and how she has cultivated a sense of family among...
2024-06-0951 min
Process The PodcastEn Gold's Steff Ball on ancient craftsmanship in a modern interiors worldIn this episode, Steffanie Ball, founder and CEO of En Gold shares the journey of her business. She starting by sourcing vintage pieces on Facebook marketplace to designing her own collections, sold internationally. She explains how she discovered a gap in the market for unique and affordable furniture in Australia, which led her to start an Instagram account and eventually launch En Gold. We discussed the challenges she faced in sourcing and manufacturing her products, including finding a stonemason to make marble plinths and navigating the production process in China. She also highlights the importance of...
2024-05-261h 23
Process The PodcastPetit: A creative's winning formula = Patience + persistenceIn this episode, Arielle discusses the importance of patience and shares her journey in building her podcast. She explores the definition of patience according to Stoicism and identifies triggers that make her impatient. Arielle emphasizes the need to focus on the present moment and its challenges, as well as the importance of self-awareness and self-acceptance. She also discusses the role of curiosity and ambition in her career choices and highlights the value of gratitude and building relationships. Arielle provides strategies for improving patience, such as focusing on personal growth, identifying strengths, and setting realistic goals.Also...
2024-05-2021 min
Process The PodcastSustainability, evolution and the our responsibility to the planet with Bassike's Mary Lou RyanMary Lou Ryan, also known as just Lou, shares her role as co-founder and director of supply chain and sustainability at Bassike. She explains how the COVID-19 pandemic prompted the company to reflect on its business and consider its future direction. Lou shares her passion for sustainability and responsible business practices, particularly in the fashion industry. She discusses the challenges of implementing sustainable practices, such as reducing waste and choosing low-impact materials. Lou also emphasises the importance of partnerships and continuous improvement in driving positive change. Bassike is focused on balancing creativity and commercial needs, with a push and...
2024-05-121h 02
Process The PodcastRenowned Australian painter Paul Davies on his process of trial and error and slowing way downIn this episode, I sit down with the renowned Australian painter Paul Davies. We discuss his journey as an artist and the influence of architecture and storytelling in his work. He emphasises the importance of maintaining a slow and handmade approach to his art. Davies shares his process of creating paintings, which involves using photographs and drawings as references and collaging them to create a new scene. He also talks about the significance of childhood memories and personal experiences in shaping his artistic style. Davies highlights the value of residencies, curiosity, and continuous learning in keeping his work fresh...
2024-04-2146 min
Process The PodcastEvoking emotion with Byron SpencerByron Spencer is a multifaceted artist who explores the art of making people feel something through music, visuals, and theatre. He started his creative journey as a flautist and photographer, capturing portraits and street style. Over time, he developed his own unique style and became known for his eclectic, even erotic and emotive work.Byron's work is influenced by his love for music, and he often DJs on set to create the right mood. He embraces the vulnerability and intimacy of capturing moments with people and aims to evoke emotion through his art. Byron Spencer is...
2024-04-1558 min
Process The PodcastAmplify's Creative Director Michelle Melky gives us a masterclass on hustleMichelle Melky, Creative Director of Amplify, shares her journey in the creative industry and the challenges she faced as a young professional. She discusses her experience producing shows for platforms like TikTok and Spotify, as well as the importance of networking and building relationships. Michelle also opens up about the loneliness that can come with early success and the pressure to constantly achieve. She highlights the need for work-life balance and the importance of finding fulfilment outside of work. In this conversation, Arielle Thomas discusses her career in the entertainment industry and her role as a creative director at...
2024-04-0750 min
Process The PodcastCharlee Fraser's unbelievable transition into acting in THE films of 2024In this conversation, I interview Charlee Fraser, an Indigenous Australian model and actress. Charlie shares her journey from modelling in Australia to working with international fashion designers and transitioning into acting. She discusses her work ethic, intentionality, and natural talent in front of the camera. Charlie also talks about teaching self-worth to young models and her experience preparing for acting roles, including creating playlists and fragrances for her characters.She also shares how she uses music and objects to further immerse herself in her characters' worlds. She reflects on representation in the fashion industry and the...
2024-03-2357 min
Process The PodcastFilm director Phillip Noyce on juggling scripts, the drug of telling stories and his legacy career so far...This episode is an insightful journey into the artistry of renowned Australian filmmaker Phillip Noyce. It is tailored for filmmakers, producers, screenwriters, actors, and all creatives shaping the dynamic landscape of the motion industry. Join your host Arielle Thomas, as we explore the distinguished career of Phillip Noyce, a luminary whose cinematic achievements have captivated global audiences. From the heart-pounding suspense of "Dead Calm" to the profound storytelling of "Rabbit-Proof Fence," Noyce's work serves as a masterclass in cinematic excellence. We dissect Noyce's directorial finesse, unravelling the techniques that have garnered critical acclaim and set industry...
2024-02-1857 min
Process The PodcastSeason reflection, projects and keeping promises to myselfIn this episode I take a look back at a pretty moving few months of work, life, relationships and goals. I've fallen in love - and had my heart broken and I've nearly finished a HUGE breast cancer doco project for a charity called Pink Hope.I directed my first music video for Ricki Lee, one of Australia's favourite singers. Watch the music video for the Point of No Return! I adore this work and I hope you do too. We landed in a great place with our beta sign-up for Text Tok...
2023-09-1219 min
Process The PodcastThe rise of luxury Tik Toker Katherine Denton, "doing the damn thing"Katherine Denton is a force to be reckoned with. One of Melbourne's most successful TikTokers, she's also one of the newest content creators on the scene. Within two years, she's cemented herself in the Australian fashion industry working with premium and luxury brands. She's here to stay with the launch of Katherine Denton Jewellery. In this episode, we dive into the hard work it takes to grow an audience, her approach to the competition, and her unique way of using others' paths to success to guide her own. This conversation was such a pleasure, and everything we covered can...
2023-08-271h 21
Process The PodcastA 360 on the SAG & WGA strikes with Rebecca Rittenhouse, working actor and real life angelMy great friend and working actor Rebecca Rittenhouse takes me through very complicated Screen Actors Guild and Writers Guild of America strikes currently taking place. These two very important American Unions are going up against steaming giants we know and love like Netflix, Paramount, Amazon and Apple. It's complicated, multi-layered and you can really feel for actors and writers who want to work, they just want to do it fairly. Join us as Rebecca shares the complexities from a working actor's point of view, during this incredibly important time for film, television, and content professionals worldwide. ...
2023-08-1449 min
Process The PodcastFreelancer highs, lows and finding silver linings in your set backs with brand designer Taylor AmyIn this episode, we interview the viral graphic design, and brand designer Taylor Amy. At 25 years old, her timeless aesthetic and bold way or sharing her client briefs, passion projects and even rejected designs, speak volumes for the community that she's cultivated online. We chat through the highs and the lows of being a freelance creative and how sometimes your business going quiet, can offer the best silver linings, and lead you to where you always needed to go. I hope you love this episode! Check out Taylor Amy's work on Instagram here.
2023-08-0656 min
Process The PodcastPetit: Learnings You Need to Know as a Creative from Mind Power Into the 21st CenturyRecently I’ve read the book Mind Power Into the 21st Centry by John Kehoe, and I want to share with you my 3 biggest takeaways so that you can implement them in your life. These include different ways of setting goals, how affirmations can influence your mindset and what it means to create a board of directors in your life.I’m also sharing some life updates and exciting projects I’m working on. Petit episodes are shorter episodes recorded candidly and from the heart of what is going on in my day to day.
2023-07-2338 min
Process The PodcastCreating a Thriving Online Community with Daisy MorrisDaisy Morris runs her own social media agency called Self Hood out of London, and joins me on the podcast today to share news about her new book “Community is Your Currency”. We discuss the difference between your audience and community, the ins and outs of running a business and actually patting ourselves on the back for things we’ve achieved.We talk on the value of working in socials and building your brand online, and specifically how that helps to build a community. Daisy shares some juicy segments from her book, including working on your commun...
2023-07-161h 12
Process The PodcastCurating unique brand experiences with Matte Projects Creative Director of Experiential, Kate RobertsAfter living in New York when I was 18, I always looked up to Matte Projects. They produce incredible work, including producing shows with Bottega Veneta, James Blake’s latest tour and my personal favourite, the Fyre Festival documentary on Netflix. Today, in a full circle moment, Creative Director of experiential at Matte Projects, Kate Roberts joins me on the podcast to talk about creating unique brand experiences.Kate shares how Ai plays a part in unique experiences, working with the incredible Baz Luhrmann and his wife Catherine Martin, how the process of pitching works,and helping ho...
2023-07-091h 21
Process The PodcastWhat it takes to create a 'new normal' in Australia's drinking culture with Tim Snape of Heaps NormalIf you haven't heard of Australia's Non-Alcoholic Beer brand "Heaps Normal", you're probably living under a rock. I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly. Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern drinking culture, one beer at a time, they're certainly making their mark. You'll hear how sometimes the smaller start-up budgets can be a blessing because they force you...
2023-07-031h 06
Process The PodcastThe art of going "All in" at the right time with Sheet Society's Hayley WorleyThis week's episode drops just as Sheet Society's winter campaign goes live on sheetsociety.com! Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her.Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in". Pandemic or not, Sheet Society's technology, customer journey and the cue's it takes from the fashion world were always destined for greatness. Come in between the sheets with us as we...
2023-06-1954 min
Process The PodcastAdore Beauty's community focus, and the importance of delighting customers in small moments with Head of Brand, Chelsea HealeyDon't miss out on this great chat with Chelsea Healey, Head of Brand Marketing at Adore Beauty.In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok.Gain valuable insights into the creative messaging strategies employed by beauty brands and the importance of consistency in branding.Learn more about Chelsea Healey and check out Adore Beauty’s instagram.
2023-06-111h 02
Process The PodcastFrom disassociation to presence: Charlotte Ree's road to healing, memoir, healing recipes and allJoin us in conversation with Charlotte Ree, author of Heartbake.In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing.Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage. Charlotte also describes in detail the steps she took to write her book, providing insight into her creative process and highlighting the value of working with a publisher who shares her vision.Learn more about Charlotte Ree a...
2023-05-281h 10
Process The PodcastThe importance of routine and self-care for success in business and lifeJoin us in conversation with Dalton Henshaw, co-founder and CEO of Bullfrog.We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver. Learn the significance of team building and the importance of putting attitude and ambition, and discover the significance of health, well-being, and sticking to a routine in order to succeed in both your business and personal life.
2023-05-2150 min
Process The PodcastRepresenting and fostering artists in the Australian fashion and lifestyle space with Zoe DavidsonSide note, this is the first episode we’re sharing on Youtube! If you’d rather watch it, you can head to Arielle’s Youtube channel here! In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In. Throughout the hour-long chat, Zoe's creative processes are unpacked, including the way she approaches her own production and creative work, and how she represents artists in Australia. We discuss the recent formation of Made In with NZ production house Loser Kid and de...
2023-05-071h 09
Process The PodcastPetit: My inbox is toxic for creativity! Declutter digitally, physically, and mentally with meI've realised recently, that my inbox has way too much stimulus and it's crippling my creativity. I let all sorts of marketing, intimidating 'grass is greener' style emails, frequent subject lines about 7 figure business and real estate dreams I'm not ready to reach into my inbox everyday, and enough is enough. I'm taking the month of May to cleanse and reset, and if you want to join me, download this worksheet and we can focus on the now together! Petit episodes are shorter episodes recorded candidly and from the. heart of what is going...
2023-04-3024 min
Process The PodcastDoing the work AND documenting the work with Mel Smillie of Creative Agency, Manuka SundayMeet Mel Smillie, the entrepreneur behind Canadian creative agency, Manuka Sunday. This is a pretty special episode, Mel is my first-ever international guest! This juicy chat was refreshing for me to lead because Mel and I are in similar places in our career. We discuss how to scale your creative agency, the lessons you learn and what we learned the hard way. Mel is doing a fantastic job being the face of her creative business too, so we went behind the curtain of what it takes. Learn more about Mel at Manuka Sunday's Instagram, or via...
2023-04-171h 05
Process The PodcastCreativity and cannabis, breaking the stigma of medical cannabis with Lisa Nguyen of Astrid.Inside this episode of Process the Podcast, we speak to the creator of Australia's first female-lead dispensary, offering legal access to cannabis. We learn about the inspiration behind the dispensary's design and we hear about the struggle to start her business during COVID, and rejection in the medical profession because they "thought she was a drug dealer". We take a deep dive and learn more about the state of cannabis use in Australia, the importance of getting to know doctors and dispensaries, and the personalised nature of the industry. We chat about the different strains of cannabis, the effects...
2023-04-0948 min
Process The PodcastPetit: Social video strategy for personal brands and small business + tips to implement immediatelyThis is a very special episode where I candidly talk about Social Media Video Strategy for a personal brand or business. I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me!In this podcast ep, I offer two things.The first is a mini-glossary, which if you’ve listened to the ep, will know it’s Part One...
2023-03-2615 min
Process The PodcastThe importance of copy in a video, and AI first world with Daniella Hendler of Naughty NancyThe importance of copy in a video, and AI first world with Daniella Hendler of Naughty Nancy. This conversation opened my eyes to a lot of branding. I knew about it, but I just hadn't taken the time to really intellectualise and focus on copy and its role. I hope this episode inspires you to take a moment to focus on your own copy, and how you're using it to connect.In her rapid-fire, she shares so much about the tools she uses inside her agency to create unforgettable copy repeatedly!I've listed them...
2023-03-1253 min
Process The PodcastThe self-taught brand of Nikki Cruz, in front and behind the cameraDigital Creator, Mumma and business owner Nikki Cruz takes us back to working the night shift at Coles. She's now one of Australia's most loved creators, and shares how she's created a career for herself, entirely self-taught and "winging it". Nikki can be found on socials here. Her furniture business, the Common Edit can be found here. Find out more about Exolyt, my favourite deep dive platform for Tik Tok analytics here. Follow your host Arielle Thomas here.If you loved this episode, leave a review!
2023-02-1135 min
Process The PodcastManaging self-doubt and appreciating your unique biology with Casey Benjamin, of The Courage ProjectThis episode marks a new chapter! I've brought Casey Benjamin of The Courage Project to weigh in on self-doubt and how self-criticism can jeopardise your success.She shared the saying, "Another level, another devil" and gives tips on managing your self-doubt. Find Casey Benjamin's website for the Courage Project here or on her Instagram. You can learn more about me, Arielle on my Instagram, or the Cinema Thom website.If you loved this episode, share it with a friend! Or leave a review to guide our upcoming guest planning!
2023-02-0427 min
Process The PodcastBeauty Game-changer Natassia Nicolao on founding Conserving Beauty, keeping her industry accountable, building her own brand from scratch, and everything else in between.In this episode of Process, I sit down with Natassia Nicolao. We've come a long way since dancing class 20 years ago, and I could not be more proud of her. Natassia started her own beauty brand two years ago called Conserving Beauty. A brand that inspires conversation and takes full accountability for its supply chain and water footprint. We discuss each step of her career, how she assembled a board, being mentored by Elle Macpherson, assembling and leading a team and how she intends to grow this unique and inspiring business. Find all things Conserving Beauty...
2023-01-291h 22
Process The PodcastJeweller and environmental advocate Holly Ryan talks building and rebuilding her namesake brand with the universe on her side.Holly Ryan and her namesake brand are full of love, craftsmanship and integrity. As a brand, they're striving to minimise the impact by creating timeless designs that are inspired by art and nature. We chat about how she channels the world around her into wax carvings, eventually becoming the collections we see and adore. How she's grown her company and, most recently, how COVID and a huge curve ball created adversity that's only made her stronger. Check out Holly Ryan Jewellery here. Follow us on Instagram at @processthepodcastLeave a review, I'd l...
2022-07-171h 08
Process The PodcastInfluencer talent manager and director of LMB, Lily Baker, on the future of influencer marketing.Meet Lily Baker, co-founder of LMB Management and LMB Group. She started the agency with her Mum about 9 years ago. Now LMB is one of the leading influencer and talent management agencies, representing the most sought-after influencers in Australia. So ahead of its time, with several divisions, and Lil at the helm. We chat about the direction the industry is heading, how she’d market her own brand the way brands need to consider working with talent in this rapidly growing industry! Learn more about LMB and their talent here.Lily can be found per...
2022-07-031h 03
Process The PodcastA conversation with your host Arielle! All the latest social media updates!In this episode, Arielle dives into all the latest Instagram updates that will affect the way we shoot, deliver share and meet ROIs in our industry. Prior to this episode, Arielle hosted her first-ever webinar leading up to the launch of The Trend Tea.The Trend Tea is an offering Arielle conceptualised after constantly needing all the latest trends and audio at her fingertips for clients on set. It's a weekly subscription, receiving 10+ of the latest trends specifically curated for small businesses and nano influencers (no pointing or dancing)! Members...
2022-05-3119 min
Process The PodcastPodcast Host and Founder Alison Rice on giving yourself space to become who you were meant to beIn this episode, we dive into the journey Alison took from working way overtime in digital publishing, to podcast host, and giving herself space, day-in-day-out to feel through her next steps, all the way to launching Off, her online space for conscious career coaching. I’ve worked with Alison for a long time, and I’m excited for you to get to know the courage she holds. She strides towards self-exploration and I really look up to her when it comes to being consistent, doing the work, and everything about her process holds integrity. however you’ve designed your life t...
2022-04-171h 32
Process The PodcastLuxury Branding expert Sener Besim shares life changing moments, finding one's purpose and the power of articulating his message through his brandSener Besim is an Australian icon when it comes to luxury retail, he's also the founder and creative director of the luxury namesake brand, Sener Besim. The brand originally came to the market with eyewear and jewellery and continues to expand into new categories, but with one very important retail factor, the brand is built on stillness. Through a very personal journey, Sener came to find his creativity and expression, which directly flows into his brand and products, but there is no traditional production calendar, and no rush to reach the market. I hope you love this incredibly vulnerable...
2022-04-1059 min
Process The PodcastGo to Australian designer Margie Woods of Viktoria and Woods on staying true to yourself and building businessesMargie Woods is at the helm of 140 people across two businesses. She started small, and in the past 18 years has built two seriously impressive companies. She reminds us of the power of patience and shares her entrepreneurial process that found her running one of Australia's most loved fashion brands! Your host Arielle :)Instagram here: instagram.com/arielle.thomasTik Tok here: https://www.tiktok.com/@arielle.thomas?lang=enYoutube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpwAND Process the Podcast's new, very own Instagram! instagram.com/pr...
2022-04-0343 min
Process The PodcastRenowned Australian photographer Georges Antoni on what Australian brands need more of, his family first mindset, and a very insightful look into his client relationships.One of the most in-demand Australian photographers Georges Antoni joins me in this episode. We unpack more than I could have ever asked. He takes us back to his unconventional career journey to where he is today and the way he assembles his teams. We dived into his really important perspectives into commercial and artistic brand stories and how down under, we approach things a lot differently to the international brands, mostly due to our upbringing and the Australian way. It’s a way of thinking about things that I haven't really intellectualised before, but I’m really excited and...
2022-03-191h 01
Process The PodcastIconic Australian influencer Maxine Wylde on creating a following, going all in, dealing with off days, and MANY social tips to inspire your new social strategy!There is a saying that Rome wasn't built in a day, but Maxine's process put her on the map after three months! This podcast was recorded live on International Women's Day at the Pay Pal Melbourne Fashion Festival. My gorgeous guest Maxine Wylde and I sat down to discuss how she grew her following when she decided to go all-in, how she battles off days, and the self-talk she gives herself to get up and go. At the time of recording Maxine creates content for Instagram, Tik Tok and Youtube. Each has their own flavour...
2022-03-1239 min
Process The PodcastVogue stylist Philippa Moroney on creating iconic covers and her unique creative process.Ever wondered how some of Vogue's most iconic covers come to be? Ask Philippa Moroney - Vogue Australia's Senior Fashion Editor and Market Director.Philippa's time at Vogue has seen her create some of Australian fashion's most recognisable editorial looks of the past decade.In this episode, host Arielle Thomas goes deep with Philippa - a seasoned stylist who's worked with the likes of Christine Centenara and styled celebs like Awkwafina - into the genesis of a cover shoot, her creative process (from how she conceptualises a shoot to what inspires her and...
2022-03-0546 min
Process The PodcastTrailerWelcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.
2022-03-0200 min