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Hanson & Hunt191: Our last episodeAfter 10 years, we’re ending our podcast. We are both incredibly grateful for the opportunity to have you as a listener. So in this final episode of Hanson & Hunt, we’ll tell you about our decision, reflect on producing 190 episodes of the show, share some podcasting advice, and give thanks to all who helped make this so enjoyable to do.Thank you!Arik and KevinPlease note: Our website - HansonandHunt.com - and previous episodes will be available through December 2024.2024-07-2954 minHanson & Hunt190: AI's impact on search, woke brands, Facebook woos Gen ZAnyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke’? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your com...2024-06-2141 minHanson & Hunt189: "Bring ya a**", marketing spend study, death of the followerWhat's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you...2024-05-2436 minHanson & Hunt188: Refreshed PESO Model, AI Facebook ad fail, social media job studyGini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of...2024-04-2637 minHanson & Hunt187: Web traffic from links, thought leadership, internal comms reportThere's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on n...2024-03-2231 minHanson & Hunt186: Maximizing LinkedIn, new Pew data, collaborative articlesWhat kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing...2024-02-2334 minHanson & Hunt185: 2024 trends, Solo Stove, career contentmentFrom the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or...2024-01-2934 minHanson & Hunt184: AI content, crappy photos, comms prioritiesThe quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we...2023-12-2032 minHanson & Hunt183: Creator report, social subscriptions, kids and influencer careersThere's some great insight about creators and their fans in the "Creator Connections" report from Teachable. We also chat about the outlook for social media platforms charging for subscriptions. Plus, a post on the impatience so many organizations have right now with their social media strategy. Also, should you help your kid be an influencer? And, how Adidas struggled to manage Kanye, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking...2023-11-2236 minHanson & Hunt182: Corp Comm study, LinkedIn is weird now, NPR doesn't miss XWas it ever worth it to share a link to a blog or website on Twitter? We talk about some data from NPR after they left the platform. We also chat about the type of stories that could drive meaningful thought leadership, how LinkedIn turned personal, Edelman’s 2023 Future of Corporate Communications study, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or ma...2023-10-1940 minHanson & Hunt181: Social career insights, Chobani's ghostwriter, fake podcastsWe chat about Hootsuite's first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman's Trust at Work report. Plus, Chobani's "ghostwriter" job posting goes viral, an uptick in money spent on influencer marketing, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask...2023-09-2134 minHanson & Hunt180: Splintering of social media, crisis comms, YouTube thumbnailsIt's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or...2023-08-1744 minHanson & Hunt179: Side gig scrutiny, new FTC guidance, ThreadsWe discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC's recent updates to its Endorsement Guides, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice...2023-07-2051 minHanson & Hunt178: Too much content, UGC vs influencers, Twitter boots Arik!We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work...2023-06-2235 minHanson & Hunt177: Bud Light's messy month, reputation report, how comments lead to contentWe talk about Bud Light's marketing mess and the lessons we all can learn from it. We also spend some time on USC's 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question...2023-05-1843 minHanson & Hunt175: 5 social media truths, internal comms trends, 'invisible' CEOsWe all know that social media is getting more fragmented. What the platforms used to be isn't what they are today. And we're all spending our time in more places. So it's time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for 2023. Also this month, is it ok to apply for a marketing or comms job if you don’t meet all the requirements? Plus, why your social media policy for employees might be due for an update. Also, a new report that will help you ge...2023-03-2356 minHanson & Hunt174: ChatGPT, de-influencing, going dark on socialWe offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!WHAT DO YOU THINK?We want to hear from you...2023-02-1650 minHanson & Hunt173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!...2023-01-1949 minHanson & Hunt172: Effective influencers, social salaries, data-driven decisionsDoes influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of making data-driven decisions in comms and marketing, a listener question about salaries for social media jobs, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we...2022-12-1549 minHanson & Hunt171: Should you stay on Twitter? Audio's impact, choosing a podcast hostWhat should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more!WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or...2022-11-1746 minHanson & Hunt170: Short-form video, content careers, 9-person IG teamThe social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more.***MINNEAPOLIS LISTENER MEET-UP***Re...2022-10-2042 minHanson & Hunt169: Demonstrating real value, one word tweets, dressing down for the job interviewIt's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about...2022-09-2241 minHanson & Hunt168: Top comms challenges, zero-click content, the crying CEOWhat are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk...2022-08-1840 minHanson & Hunt167: What reputation really means, Radio Shack shocker, Twitter NotesWhat does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some...2022-07-2144 minHanson & Hunt166: Recession-ready tips, PR's work-life balance, email newslettersThe threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this...2022-06-2848 minHanson & Hunt165: Adding social channels, content program history lessons, avoiding 'link rot'It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk...2022-05-1941 minHanson & Hunt164: Avoiding dumb social posts, owned media tips, telling clients 'no'Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for...2022-04-2138 minHanson & Hunt163: Employee advocacy, local news and PR, reluctant return to officeOrganizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in...2022-03-1850 minHanson & Hunt162: How brands should use Twitter, roles in demand, letting someone 'pick your brain'There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this...2022-02-1744 minHanson & Hunt161: User-generated content, internal comms challenges, content costsAs consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career?WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice...2022-01-2047 minHanson & Hunt160: Former journalists, the lifespan of content, "Get Back" lessonsWe're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a listener question about wanting to leave a new job soon after starting it.WHAT DO YOU THINK?2021-12-1647 minHanson & Hunt159: Questions to ask your social media manager, IG data, advice for new managersYou can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we...2021-11-1845 minHanson & Hunt158: Improving thought leadership, Facebook's future, ageism in hybrid workWhy is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the...2021-10-2830 minHanson & Hunt157: Content publishing challenges, trust 'the long tail,' comms job titlesThose who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications jo...2021-09-2335 minHanson & Hunt156: Planning hybrid comms, thought leadership, YouTube and brandsThe 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications...2021-08-1940 minHanson & Hunt155: Measuring your comms, brands and college athletes, Pfizer's PR winMeasurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with...2021-07-2246 minHanson & Hunt154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand filmsOur June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann's tweet about how "we're all just getting started"SPOTLIGHTCarolina...2021-06-2456 minHanson & Hunt149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying timesOur January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing the Civil Back Into Civil Discourse: What PR Professionals...2021-01-1434 minHanson & Hunt147: Bonus/Blois Olson, fluence mediaArik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.LINKSBlois Olson (LinkedIn and Twitter)fluence mediafluence media email newslettersUPCOMING EVENTSocial Media Trends to Watch in 2021: A Conversation with Arik HansonMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly email2020-12-0733 minHanson & Hunt145: Bonus/Voicing your opinion on politicsPlenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices2020-10-2615 minHanson & Hunt143: Bonus/Laura King, CorTalentArik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers' Community. She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.LINKSLaura KingCorTalentMarketers' CommunityMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visi...2020-09-2827 minHanson & Hunt141: Bonus/Brands taking a standArik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues.LINKSMost Loved Brands 2020Survey reaffirms consumers are serious about brands taking standsBest Buy says 30% of 1,000 new tech hires will be people of color or womenMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit...2020-09-0109 minHanson & Hunt138: Bonus/Marsha Pitts-Phillips, Minnesota PRSAArik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the vulnerability of leaders, increasing diversity in PR and communications, and more.LINKSTown Hall (Video): Ethical Public Relations, Press Conferences, and Public Engagement During CrisisOther Town Halls from the University of Minnesota's Hubbard School of Journalism...2020-06-2529 minHanson & Hunt136: Bonus/Casey Hall, Lumberjack SocialArik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch.LINKSLumberjack SocialKey insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and moreU.S. consumers are flocking to TikTokMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSOR2020-05-2230 minHanson & Hunt130: Bonus/Shahbaz Khan, Timberwolves/LynxArik interviews Shahbaz Khan, director of digital content for the Minnesota Timberwolves and Minnesota Lynx.LINKSShahbaz Khan - TwitterTimberwolves - TwitterTimberwolves - InstagramTimberwolves - FacebookMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices2020-02-2721 minHanson & Hunt127: Gen Z's impact on the social feed, skills communicators need plus 'content chaos'In our January 2020 episode, we discuss:
Facebook's ban on deepfakes (3:00)
A study that says comms directors are in “content chaos” (4:50)
How social media 'stumps' marketers (7:00)
Spotlight: Panera addresses angry tweets (9:45)
The differences between a heritage brand and an innovator brand (12:05)
Gen Z's impact on social media marketing (19:20)
The skills communicators need to succeed (26:50)
QUICK NEWS & QUICK TAKESFacebook bans deepfakesStudy: Most comms directors are experiencing “content chaos”Comms leaders reveal their ‘top 3’ content challenges for 2020Social media 'stumps' marketersSPOTLIGHTPanera hires Phyllis from 'The Of...2020-01-1647 minHanson & Hunt120: Hot Topics/PodcastingOur latest “Hot Topics” edition focuses on podcasting for businesses and organizations.We’re joined by Gary Jordan from NASA's "Houston We Have a Podcast," Marie McGehee from Verizon's "Up To Speed" and LouAnn Berglund Haaf from Cambria's "Beyond the Surface." Kevin also joins in as a guest, to talk about the "A Taste of General Mills" podcast that he oversees at General Mills.In this discussion, we cover: why and how our guests started their podcasts, how they plan and maintain them, advice to get a podcast underway, and more.MORE INFORMATION2019-09-2644 minHanson & Hunt117: Should you start a Facebook group? Also, the benefits of 'brave' marketing, plus Ashley Voge of Smiths MedicalIn their August 2019 episode, Arik Hanson and Kevin Hunt discuss:
The "demetrication" trend in social media (2:00)
A lesson from news websites about how not to overwhelm your online readers (4:10)
Edelman's employee backlash (6:30)
Spotlight: REI's new magazine (9:25)
Arik's advice for your personal social media activity (10:50)
Does taking risks in a marketing campaign make it more effective? (17:25)
Facebook wants communicators to create groups, but should you? (23:30)
Shoutout interview: Ashley Voge, Smiths Medical (32:35)
MORE INFORMATIONShow page*Get the links for Episode 117Facebook GroupApple Podcasts pageSpotify pageS...2019-08-0858 minHanson & HuntTalking Points #90 - 6/8/18 (Interview: Brad Ruiter)Thanks for listening! Here’s a bonus episode for June, as Kevin and Arik talk with Brad Ruiter, vice president of communications for the Minnesota Timberwolves and Minnesota Lynx basketball teams. In this interview, he talks about his role and how his staff is structured, the day-to-day work for professional sports, and offers advice for anyone looking to get into sports PR, among other topics. For show notes, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points...2018-06-0829 minHanson & HuntTalking Points #82 - 1/18/18Thanks for listening! We kick off 2018 with a jam-packed show: The Quick News & Quick Takes segment this month includes stories about a new study of consumer opinions about brands taking a stand (5:30), the newest features and user stats about Instagram (8:00) and there’s new data about the decline of TV news viewership so we ponder if PR pros should even pitch local TV stations anymore (10:40). The Talking Points Spotlight shines on Explore Minnesota’s latest use of its #OnlyInMN hashtag (12:45). And, the three Talking Points in this episode feature discussions about Arik’s eight realistic social media trends for 2018 (13:55), what the da...2018-01-1849 minHanson & HuntTalking Points #81 - 12/14/17The Quick News & Quick Takes segment this month includes stories about the rise of the “headline browser” (3:30), influencer campaigns and the use of trackable URLs (5:40), and why your podcast’s success might depend on the “super-listener” (7:50). The Talking Points Spotlight highlights Patagonia and the POTUS (10:20). And, the three Talking Points in this episode feature discussions about a presentation on the future of media that with some eye-opening stats (12:50), the not-so-secret way some brands get into Forbes, Fast Company and the Huffington Post (19:15), and the key insights in an annual study of corporate social media use by the Fortune 500 (26:10). Plus, the Talking Po...2017-12-1448 minHanson & HuntTalking Points #79 - 11/16/17The Quick News & Quick Takes segment this month includes stories about what influencers are looking for from companies, brands and organizations (5:45), a report on employee attitudes about the workplace and what’s costing them time (7:55), and an annual survey of bloggers about their frequency, writing time and more (11:40). The Talking Points Spotlight highlights Walmart’s podcast (15:00). And, the three Talking Points in this episode feature discussions about the supposed death of organic content (17:20), the evolution of social media - 10 years after the first Social Media Breakfast-Minneapolis/St. Paul event (27:40), and an extensive report about the use and adoption of internal soci...2017-11-161h 04Hanson & HuntTalking Points #78 - 10/19/17The Quick News & Quick Takes segment this month includes stories about Walmart using Facebook’s Workplace (5:15), the type of content that people are reading on LinkedIn (6:25), and the frequency of social posts by brands (8:30). The Talking Points Spotlight highlights the Mayo Clinic and Amazon’s Alexa (9:55). And, the three Talking Points in this episode feature discussions about content strategy and what’s changed about companies acting like publishers (12:00), Edelman’s new survey about brands speaking up on politics and social issues (18:35), and how communicators can prepare for the fake news peddlers who are ready to pounce (26:45). Plus, the Talking Points Shoutout...2017-10-1956 minHanson & HuntTalking Points #77 - 9/21/17The Quick News & Quick Takes segment includes stories about how people are getting their news (31:50), an employee advocacy survey (33:50) and the latest numbers about teen use of Snapchat, Instagram and Facebook (38:10). The Talking Points Spotlight highlights an unsung hero of Hurricane Harvey (40:10). And, the three Talking Points in this episode feature discussions about the difference between commenting and conversation (42:15), why companies and brands are still having trouble staying quiet online in the middle of major news (48:30) and what reporters wish PR pros would do and not do (56:45). Plus, the Talking Points Shoutout for this month goes to Rob Koch (1:02:50), a...2017-09-211h 21Hanson & HuntTalking Points #75 - 8/17/17Arik and Kevin recorded this month’s show after the Minnesota PRSA’s first-ever Digital Skills Workshop in Minneapolis. The Quick News & Quick Takes segment includes stories about brand use of messaging apps (16:15), a study about the technology used by communicators in their organizations (17:45) and the popularity of live-streaming (19:40). The Talking Points Spotlight highlights Cambria (20:45). And, the three Talking Points in this episode feature discussions about the current risk environment for corporations around digital/social (23:00), Arik’s disdain for popular blog post headlines (28:35) and why PR pros need to be in the room with execs and others who do media interv...2017-08-1744 minHanson & HuntTalking Points #74 - 6/15/17The Quick News & Quick Takes segment this month includes stories about the popularity of interactive content (1:55), new data on smartphone use (3:45) and Instagram’s big advantage when it comes to engagement (5:10). The Talking Points Spotlight highlights the Star Tribune’s 150th anniversary in Minneapolis (6:30). And, the three Talking Points in this episode feature discussions about Mary Meeker’s 2017 Internet Trends Report (7:50), the collaboration and approval process in content production (14:10), and the death of organic social media posting (22:30). The Talking Points Shoutout goes to Brian Bellmont of Bellmont Partners PR (30:15). Plus, in the Talking Points 2 Cents segment at the end of the sh...2017-06-1552 minHanson & HuntTalking Points #73 - 5/25/17The Quick News & Quick Takes segment includes stories about the FTC’s recent reachout to influencers and marketers (2:35), a lack of recognition for CEOs among their employees (3:30) and new data on podcast awareness and listening (5:10). The Talking Points Spotlight highlights Mall of America (6:45). And, the three Talking Points in this episode feature discussions about the supposed demise of corporate storytelling (8:50), the effectiveness of snark by brands in social media (26:45), and the most in-demand marketing skills in 2017 (32:10). The Talking Points Shoutout goes to Zach Spanton (35:30). Plus, in the Talking Points 2 Cents segment at the end of the show, Arik and Kevin we...2017-05-2553 minHanson & HuntTalking Points #72 - 4/27/17 (UW-Eau Claire)Arik and Kevin went on-location again, this time from the University of Wisconsin-Eau Claire. The episode features a conversation with UWEC Chancellor Jim Schmidt about his use of social media, blogging and thoughts on leadership communication (27:00). The Quick News & Quick Takes segment includes stories about the online engagement of CEOs (3:00), a Google survey about the brands that Gen Z thinks are "cool" (5:00) and the increasing use of brand stickers (6:45). The Talking Points Spotlight highlights the UWEC Instagram account (9:00). And the three Talking Points in this episode feature articles about career advice for the young public relations pro (10:45), the USC Annenberg...2017-04-2757 minHanson & HuntTalking Points #71 - 3/10/17Is there a “truther” movement underway in marketing? Arik and Kevin discuss a post that said more people in the industry think “this internet stuff is a bunch of hooey.” Also, clients of PR pros are often confused about what PR really is or does, the importance of having differentiated content and serving a niche audience, YouTube picks up viewers and announces its own live TV service, and more. Plus, in the Talking Points “2 Cents” segment, news about an “Adulting School.” Yes, really. And, it’s March Madness time so of course there is some college hoops talk. For show notes, visit http...2017-03-1050 minHanson & HuntTalking Points #70 - 2/9/17Communicators are talking about the 2017 Edelman Trust Barometer, so Arik and Kevin tee that up this month and discuss what it means for PR and corporate communications. Also, a new approach to influencer marketing and who should “own” it, revisiting the concept of “content shock,” the use of emojis in business communication, and more. Plus, in the Talking Points “2 Cents” segment, commentary about Gen Z (the “Pivotals”), working from home and the Super Bowl game/commercials. For show notes, visit http://thetalkingpointspodcast.com. Learn more about your ad choices. Visit megaphone.fm/adchoices2017-02-0954 minHanson & HuntTalking Points #69 - 1/12/17The first episode of 2017 kicks off the new year with discussions about Help a Reporter Out (HARO), the PR implications of voice technology, and Richard Edelman’s PR predictions for 2017. Plus, in Quick News & Quick Takes: Facebook’s new live audio feature, a survey of social media use by executives, and the most-shared video brand of 2016. Also, in the Talking Points “2 Cents” segment, Arik and Kevin put on their talk radio hats and discuss Minnesota sports (the collapse of the Vikings’ season, the Gopher football’s team’s new rah-rah head coach and the strong start by the Gopher men’s basketball tea...2017-01-1257 minHanson & HuntTalking Points #68 - 12/15/16The alarming rise and influence of fake news tops the discussion by Arik and Kevin in this month’s episode. They explore what it means for PR pros in companies and brands. Also, bloggers are apparently spending more time writing fewer posts, and that’s a good thing. Plus, IBM launches an internal radio station, a push for “programming” to replace the infatuation with different kinds of “content,” mobile solutions for employee communications and more. Also, a new segment to close the show: the Talking Points “2 Cents.” It will be a chance for Arik and Kevin to sound off on some non-communi...2016-12-1559 minHanson & HuntTalking Points #67 - 11/10/16 (Winona State)Arik and Kevin took the show on the road, to PR students at Winona State University. This episode features interviews with two WSU students, plus a Q&A segment that shows what’s on the minds of soon-to-be PR pros. Before that, the topics up for discussion include a silly but thought-provoking piece by 60 Minutes about the rise of social media influencers, new data on the corporate use of social media and a report that said no one is paying attention to press releases, or are they? Learn more about your ad choices. Visit megaphone.fm/adchoices2016-11-101h 09Hanson & HuntTalking Points #66 - 10/13/16Arik and Kevin talk about improving the PR agency/client relationship, and a desire by some companies and brands to move from producing more content to working with influencers to be more relevant to culture. Plus, what global chief communications officers view as their top priority, what’s keeping businesses from podcasting, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-10-1339 minHanson & HuntTalking Points #64 - 9/15/16Should the brand exodus from Twitter begin? That’s one of the topics up for discussion by Arik and Kevin in this episode. Also, in Quick News & Quick Takes, what are reporters looking for in the subject line of your pitch? Plus, Walmart steals a page from James Corden. Is it the job of internal communications to monitor what employees are saying on your internal platforms? And, the PR strategy that only the NFL seems to be able to get away with.
Learn more about your ad choices. Visit megaphone.fm/adchoices2016-09-1547 minHanson & HuntTalking Points #63 - 8/18/16Companies and brands often ask, ‘Is our audience there?’ before deciding to try a new social media platform. Is that the right question? Arik and Kevin discuss that in this episode. Also, a new segment (“Quick News & Quick Takes”) debuts to highlight a few news items in the communications world since the last show, including LinkedIn’s new 30-second videos from LinkedIn Influencers. Other links discussed deal with “snackable” versus long-form content on the web, and why Pinterest is better than Snapchat for visual content in the months ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-08-1839 minHanson & HuntTalking Points #62 - 7/21/16 (Interview: Tom Forsythe)Interview edition - Tom Forsythe, who is about to retire as vice president and chief communications officer at General Mills after 25 years with the company, joins Arik and Kevin to reflect on his career, and the evolution of corporate communications and PR. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-07-2147 minHanson & HuntTalking Points #61 - 6/30/16Influencer marketing is the hot topic in 2016. Arik and Kevin take it on in this episode, and the cost and value of an influencer. Also, what Microsoft’s acquisition of LinkedIn means for corporate communications. Plus, a Pew study on what employees are doing on social media reignites concerns about employee productivity and why some companies block social media.
Learn more about your ad choices. Visit megaphone.fm/adchoices2016-06-3042 minHanson & HuntTalking Points #59 - 6/2/16 (Interview: Mike Pilarz)Interview edition - Mike Pilarz, content marketing evangelist at LinkedIn, joins Arik and Kevin to discuss his work, trends in content marketing and some advice for individuals and businesses looking to make better use of LinkedIn.
Learn more about your ad choices. Visit megaphone.fm/adchoices2016-06-0226 minHanson & HuntTalking Points #58 - 5/19/16Guest co-host Becca Bijoch - senior publicist at Lola Red PR - joins Arik and Kevin. They discuss the rise of private messaging platforms and the implications for PR and marketing. Also, should brand and company social media leaders still spend some time on the tactical side, "in the trenches"? Plus, the key trends facing PR agencies, including billing and a push toward paid media. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-05-1936 minHanson & HuntTalking Points #57 - 5/5/16Are the days of being slave to the page view coming to an end? Wishful thinking? Arik and Kevin discuss a story about the philosophical struggle that news websites - and companies for that matter - face when creating content. Also, it’s job hunting season for would-be marketers and PR pros. What digital skills are in demand? And, are we still looking for generalists or specialists? Plus, more momentum for corporate and brand publishers to adopt a more refined content strategy for all their channels, beyond their blogs, and to not necessarily obsess about driving traffic back to your si...2016-05-0535 minHanson & HuntTalking Points #56 - 4/21/16Arik and Kevin kick off their discussion in this episode with the marketing lessons from a hip hop mixtape from Hamburger Helper. Also, an article that was passed around in the tech community recently questioned whether there’s still confusion over traditional vs. digital marketing. Plus, should a business do its own PR? Arik has a fun take on that one. And, the current state of the corporate website newsroom. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-04-2134 minHanson & HuntTalking Points #54 - 3/17/16Guest co-host Susan Beatty - vice president of External Brand Communications at U.S. Bank - joins Arik and Kevin. They discuss a comprehensive new report on employee advocacy out this week from Altimeter Group. Also, just how prevalent is podcasting? Results from the latest Infinite Dial study should spark some ideas for communicators. Plus, a not too often thought about side effect of the increase in content from companies and brands. Learn more about your ad choices. Visit megaphone.fm/adchoices2016-03-1738 minHanson & HuntTalking Points #53 - 3/3/16As the assumed reach and influence of the major social platforms continues to be called into question, where should companies and brands invest their social time and resources? In this episode, Arik and Kevin consider the shift to messaging apps as one solution. Part of that discussion also involves the continued consumer distrust of anything that looks like advertising, so is the solution “Trust Content”? Also on the trust angle, a post that wonders if there are benefits to creating unbranded content or websites? Plus, the Mayo Clinic’s use of Periscope makes the Talking Points Spotlight.
Learn...2016-03-0336 min
Hanson & HuntTalking Points #41 - 8/27/15Let's burn down our social media programs and just start over. Right? Arik and Kevin consider two thoughtful posts that take on the true impact of social. Also, the latest demographics for the most popular platforms (and what it means for LinkedIn), we also spotlight an influencer event that proves you don't always need to invite the A-listers. Plus, the trends in PR that you may not be paying attention to but should. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-08-2734 minHanson & HuntTalking Points #40 - 8/13/15Real-time marketing: what is it, really, and has it jumped the shark? Arik and Kevin share their thoughts. Also, an interesting campaign that has the tech industry talking, Facebook's video views are under scrutiny, and why the best corporate blogs name their authors. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-08-1330 minHanson & HuntTalking Points #39 - 7/30/15Guest co-host Heather Rist - director, Social Media and Content at Deluxe Corp. - joins Arik and Kevin. They discuss the increasing use of emojis by brands and companies. Also, the true impact of a corporate blog, and why many companies are bringing marketing back inhouse. Plus, they spotlight a cool drone project from GE. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-07-3036 minHanson & HuntTalking Points #38 - 7/16/15Brands and companies are so focused on creating content, are they missing a content curation opportunity? Arik and Kevin mull that over. Also, PR pros sitting in on interviews with their company's subject matter experts, corporate writing that needs some help, and the content that could make you look lame. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-07-1633 minHanson & HuntTalking Points #36 - 6/18/15Podcasting is easy, right? Arik and Kevin reflect on one year of producing shows, the lessons they've learned and the overall state of podcasting today. Also, how Coca-Cola made the most of a Mad Men finale connection, a surprising study about customer service on social media, a new way for Facebook to serve up more of the content you like to read, and a word of warning for brands flocking to Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-06-1846 minHanson & HuntTalking Points #35 - 6/4/15Everybody's talking about Mary Meeker's latest Internet Trends Report, so Arik and Kevin are too - they share a few highlights and the takeaways. Also, KFC's Colonel heads to Twitter, journalists still think PR pros lie for a living, what gives? Plus, native advertising comes to TV newscasts, and the importance of crisis planning in a real-time and mobile world. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-06-0443 minHanson & HuntTalking Points #34 - 5/21/15Guest co-host Jamie Plesser - director, Interactive Marketing Strategy and Execution at Allianz Life - joins Arik and Kevin. The topics they discuss include Facebook's Instant Articles, the state of search marketing and why the social media manager might need to step up. Plus, Adobe takes the Talking Points spotlight with an innovative use of audio, and Arik talks about having to fire a client. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-05-2136 minHanson & HuntTalking Points #33 - 5/7/15It's graduation season, so Arik and Kevin offer up some advice for PR and journalism majors out there. Also, Tide tried tying into the NFL draft - did it work? Plus, Buzzfeed solves a big part of the social media sharing puzzle, why some journalists struggle in making the move to a content creator role on the brand or agency side, and the words in press releases that should just plain go away. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-05-0736 minHanson & HuntTalking Points #32 - 4/23/15It's one thing to create good content, but how do you get more eyeballs on it online? You may need an "alpha audience." Arik and Kevin discuss that concept. Plus, Target had a big PR and social media win, despite some challenges around keeping products in stock. Also, blogging styles then and now, the continued presence of BS in online writing, and how PR pros should approach personal branding. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-04-2347 minHanson & HuntTalking Points #31 - 4/9/15Is social media now nothing more than advertising? Arik and Kevin discuss a provocative post. Also, consumer trust of the PR industry, the quality of corporate writing, and trends for 2015 in branded content. Plus, the new "Poltergeist" had a scary - personalized - promotional push online. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-04-0932 minHanson & HuntTalking Points #30 - 3/19/15A new report looked into the habits and attitudes toward news consumption in social media by millennials. Also in this episode, Arik and Kevin chat about Meerkat and the potential of social video streaming for companies and brands. Plus, are the best days for bloggers behind us, in terms of relationships with brands? And, three content formats some say will be big in 2015. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-03-1942 minHanson & HuntTalking Points #29 - 3/5/15 (Interview: Shel Holtz)Interview edition - Shel Holtz, of Holtz Communications + Technology, and the co-host of the long-running "For Immediate Release" podcast. Arik and Kevin talked with Holtz about podcasting, internal communications and the importance of the employee audience, the disconnect between digital/social skills and senior PR leaders, a new approach for employee advocacy, and the demise of Google+. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-03-0536 minHanson & HuntTalking Points #28 - 2/19/15The real social media strength of Twitter isn't its potential to drive traffic to your company or brand's website or blog. Arik and Kevin discuss a reporter's recent post that expressed surprise at his Twitter stats related to the links he's shared. Also, an "Ad Contrarian" post that bashes brands stressing online engagement and conversation, the role news organizations play in spreading hoaxes and lies on the web, and more fallout from the ugly Justine Sacco saga. Plus, Buick goes to the dogs, in the Talking Points spotlight. Learn more about your ad choices. Visit megaphone.fm...2015-02-1941 minHanson & HuntTalking Points #27 - 2/5/15If your company or brand is ever fortunate to have a commercial in the Super Bowl, will you recommend the PR boost for an early release online? Arik and Kevin crunch the numbers on the ads that aired Sunday night. Also, social media "war rooms" are a common sight on the big game's big night - are they necessary? Plus, when a PR pro should consider firing a client, the reality of content strategy in large organizations, and Snapchat allows media outlets to make a new play in mobile with their new "Discover" feature. Learn more about...2015-02-0541 minHanson & HuntTalking Points #26 - 1/22/15Awareness isn't everything in PR, marketing and social media. Instead, there's a growing call for making stronger connections with consumers. Arik and Kevin talk about that. Also, PR and paid media, the modern journalist's view of their day-to-day work, and some of the disruptive forces that marketers and communicators need to pay attention to in the new year. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-01-2235 minHanson & HuntTalking Points #25 - 1/8/15Evil trolls on the Internet have the potential to make life miserable for business and brands. Arik and Kevin discuss how to handle the hate. Also, Allstate's "Mayhem Sale," the use of "social" in job titles and the potential burnout of social media pros, the importance of customer experience over content, and the future of "above the fold" layouts on the web. Learn more about your ad choices. Visit megaphone.fm/adchoices2015-01-0842 minHanson & HuntTalking Points #24 - 12/18/14Forget about predictions for 2015 - in PR, marketing and social media - instead, Arik and Kevin focus their year-end episode on actual trends to pay attention to: 1) The increase in branded apps, 2) Analytics for PR, 3) Visual design and photography, and 4) An "ignition strategy" for content. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-12-1835 minHanson & HuntTalking Points #14 - 10/2/14Ello is everywhere, so Arik and Kevin consider the immediate reaction and what its launch means to the social space. Also, should someone tasked to lead social business within a company also have a strong online presence? Millennials seem to be the focus of every marketer and campaign. Plus, a PR plan for messaging the earnings gap between a company's CEO and employees. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-10-0232 minHanson & HuntTalking Points #11 - 9/11/14Lawyers are crucial to the success of a company or brand's social media program - so how can communicators and marketers make sure the Law department doesn't slow things down? Arik and Kevin have some ideas. Also this week, a study points out the inefficiency of the average marketer's workday. Plus, finding the right perspective on social media engagement and the push to become a true social business. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-09-1132 minHanson & HuntTalking Points #10 - 9/4/14Is Barbie's Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR's potential use in lead generation, early adoption by brands of new platforms and tools (Instagram's Hyperlapse app) and Arik reveals why he left the corporate world behind and set out to build a solo PR career. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-09-0433 minHanson & HuntTalking Points #7 - 8/14/14How are companies and brands managing influencer relations? It's a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull's content machine and Facebook's decision to end like-baiting. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-08-1437 minHanson & HuntTalking Points #6 - 8/7/14 (Interview: Holly Spaeth)Interview edition - Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team's role in several recent motorcycle launches for the company. She also discusses her team's structure, the changes in the approach to social media at Polaris over the last few years and her unique approach to hiring. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-08-0729 minHanson & HuntTalking Points #5 - 7/31/14Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for his career. In the weekly news recap, Lionel chats with Arik and Kevin about a blog post that suggests company blogs should be judged by the number of comments they receive. Also, they discuss a post by Jay Baer that could get companies and brands to flip their thinking on content and engagement across their social channels. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-07-3139 minHanson & HuntTalking Points #4 - 7/24/14Digital transformation is underway at companies of all sizes - but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the effort. Also this week, some trends in the evolution of social media - have you heard of the rise of "dark social"? Microsoft announced layoffs in a clumsy way, brand journalism has matured, press releases need some help to stand out, and a mayor gets kudos for heading to Reddit. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-07-2434 min
Hanson & HuntTalking Points #3 - 7/17/14What's the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik and Kevin kick off this week's show with those topics. They also talk about employee advocacy, ghostwriting, sponsored content (do consumers trust it?), Twitter's new analytics and a project in Minneapolis that got some buzz during the MLB All Star Game. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-07-1734 min
Hanson & HuntTalking Points #2 - 7/10/14Arik and Kevin discuss some projections for spending on digital among CMOs, a new take on the "Every Company is a Media Company" mantra, suggestions for future job titles in social media and marketing, Taylor Swift's thoughts on building an audience, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices2014-07-1034 min