Shows
eCommerce Marketing PodcastUnlocking the Power of AI in Social Media Marketing - with Kelly ResendezIn this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of building authority and influence in the e-commerce space. In this conversation, Kelly Resendez and Arlen Robinson explore the importance of communication mastery in business, the future of...
2025-04-0242 mineCommerce Marketing PodcastAsk Me Anything Ep. 1 - with Arlen RobinsonIn this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store’s marketing strategy, this episode is packed with actionable insights to help you grow. Key Topics Discussed: Scaling with Paid Ads: How to know when your store is ready and avoid costly mistakes. Customer Retention Strategies: Email marketing, loyalty programs, and personalized recommendations. Fixing Facebook Ads Performance: Key optimizations to increase ad effectiveness. Email Marketing Without An...
2025-02-1710 mineCommerce Marketing PodcastUnlocking the Power of AI in Social Media Marketing - with Joel BaileyIn this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights on common mistakes brands make in social media marketing and emphasizes the role of AI in enhancing content creation while maintaining transparency. The conversation highlights the need for brands to engage with their audience and leverage AI tools to improve customer interactions and drive sales.
2024-10-1438 mineCommerce Marketing PodcastBuilding B2B Sales Strategies - with Cara ArmstrongIn this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, pricing strategies for existing customers, and understanding the premium buyer persona. She provides insights through a case study of a client transitioning to premium offerings and highlights common mistakes businesses make during this process. The conversation concludes with Kara sharing a fun fact about her past as a national swimmer and...
2024-10-0737 mineCommerce Marketing PodcastUnleash the Potential of Your Underperforming Marketing Team - with Dena EnosIn this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring messaging to enhance customer engagement. Dina emphasizes the need for diversity within teams and the significance of A/B testing as a critical investment for growth. The conversation also touches on the evolving landscape of marketing channels and the necessity for brands to adapt to these changes. ...
2024-09-3031 mineCommerce Marketing PodcastHow to Structure your Facebook Ads for Maximum Efficiency - with Marin IštvanićIn this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads. Key Episode Takeaways:
2024-09-2434 mineCommerce Marketing PodcastEnsuring Good Email Deliverability - with Benny RubinIn this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns that improved customer loyalty and conversions. He also highlights the potential for DTC brands to tap into the B2B market and the unique sales opportunities it presents. In this conversation, Arlen Robinson and Benny Rubin discuss strategies for effective cold email marketing. They emphasize...
2024-09-0238 mineCommerce Marketing PodcastEnsuring Good Email Deliverability - with Benny RobinIn this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns that improved customer loyalty and conversions. He also highlights the potential for DTC brands to tap into the B2B market and the unique sales opportunities it presents. In this conversation, Arlen Robinson and Benny Rubin discuss strategies for effective cold email marketing. They emphasize...
2024-09-0238 mineCommerce Marketing PodcastMaximizing Your Amazon Presence - with Hristo AraklievIn this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences between marketing for DTC brands and traditional retail brands on Amazon. Risto emphasizes the importance of having a trusted partner and generating a certain level of revenue before expanding to Amazon. He also advises against using Amazon for CBD products or high-end clothing brands. In this conversation...
2024-08-2639 mineCommerce Marketing PodcastUnlocking Amazon’s Full Potential for Your Business - with Dan BrownsherIn this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares his background in e-commerce and how he got started with Amazon. They also cover topics such as retail readiness, advertising strategies, the importance of brand stores, diagnosing problems with an Amazon business, and the future of Amazon and emerging trends. Key Episode Takeaways: Retail readiness is...
2024-08-1232 mineCommerce Marketing PodcastThe Power of CRM Data in Marketing Transformation - with Lucas RobinsonLucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. He discusses the role of customer segmentation and avatars in tailoring marketing efforts. Robinson predicts that AI will play a significant role in CRM data analysis and marketing strategies in the future. Key Episode Takeaways: Clean and organize your CRM data and...
2024-07-0833 mineCommerce Marketing PodcastThe Future of AI in Retail and Ecommerce - with Kausambi ManjitaIn this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and improve customer experience. She emphasizes the importance of understanding the specific needs and challenges of a business and finding AI solutions that can address those issues. Kausambi also highlights some interesting AI innovations in the beauty and personal care industry, such as skin tone finders and personalized...
2024-06-2441 mineCommerce Marketing PodcastMastering the Art of Market Differentiation - with Jesse WroblewskiIn this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Jesse James Robluski, the marketing super villain, about the importance of differentiation in e-commerce marketing. They discuss the concept of differentiation and how it sets brands apart in crowded market niches. Jesse shares examples of successful differentiation strategies, such as the brand Liquid Death, which differentiated itself by creating a lifestyle brand and targeting a niche audience. They also explore the role of new technologies like AI and machine learning in evolving differentiation strategies. Jesse emphasizes the need for brands to adapt and stay relevant by understanding...
2024-05-1331 mineCommerce Marketing PodcastThe New Era of Affiliate Marketing - with Alex BackHead over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for...
2024-04-2238 mineCommerce Marketing PodcastSeven Days to Success Navigating iOS17's New Rules - with Adam RobinsonAdam is a serial entrepreneur and the founder/CEO of Retention.com, which helps DTC brands grow their email list 10-15x faster than any other way. He has bootstrapped the company to 20m ARR in 3 years, and sold his last company to private equity for an eight figure exit. Adam is the host of the "10 Years in the Making" podcast, is creating a weekly work-in-public docuseries called "Billion Dollar Challenge", and posts daily on linkedin and twitter. Adam is an expert in email marketing, list growth, data, compliance, and building software companies. In this episode, you...
2023-12-0433 mineCommerce Marketing PodcastAutomating Marketing Strategies To Scale A Business FASTER - with Philip F. SmithPhilip Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest growing private companies 5 times and he did it as a 1 employee company, working from home. He started his first business in 1998 and has been part of 5 acquisitions so far. Phil is an expert in B2B lead generation and is one of the most sought-after consultants, working with over 10,000 clients and counting. His most recent business, All In One Marketing.com, was created to help companies scale their digital...
2023-11-1542 mineCommerce Marketing PodcastKickstarter to Retail: The eCommerce Journey - with Casey HillCasey Hill is currently the Senior Manager of Growth at ActiveCampaign In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail What a...
2023-11-0637 mineCommerce Marketing PodcastElevate Product Pages by Harnessing Reviews and Testimonials - with Tom LoganTom is the Co-founder & CEO of NYC-based Cohley, the platform that's helping brands generate the content they need to win at every step of the consumer journey. In this episode, you will learn How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content What kind of impact have video testimonials shown on conversion rates compared to traditional text reviews and the specific industries or product types that benefit more from video content How do you ensure consistency in...
2023-10-3035 mineCommerce Marketing PodcastUnlocking E-Commerce Potential with Omni-Channel Insights - with Jared WardJared Ward is the Founder and CEO of Luminous, and is not your typical entrepreneur; he's a visionary in the world of e-commerce, supply chain management, and business scaling. Jared boasts an impressive 12-year journey in e-commerce supply chain and operations. His entrepreneurial spirit led him to build multiple six-figure product brands in his 20s, culminating in his leadership role as CEO in a multimillion-dollar D2C brand by the age of 28. With a keen eye for business opportunities, he identified a critical gap in the supply chain market and founded Luminous. This groundbreaking software company has garnered support...
2023-10-2333 mineCommerce Marketing PodcastThe Power of Holistic Branding & Authenticity - with Deevo TindallDeevo Tindall, is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers. In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the...
2023-10-1636 mineCommerce Marketing PodcastFrom E-Farming to Email Marketing Fortunes - with Igor KheifetsIgor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire. He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list. He’s the founder of Igor Solo Ads – one of the world’s top email traffic agencies. Igor specializes in helping average people break the link between their time and their income. In this episode, you will learn What "e-Farming" is and how does it differ from traditio...
2023-10-0956 mineCommerce Marketing PodcastEmails that Transform D2C Engagement - with Kyle StoutKyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot. In this episode, you will learn Why email marketing remains pivotal for D2C brands and what key metrics should they track to measure success Top strategies for organically building an email list, and once built, how do you recommend segmenting it for personalization and maximum impact How do you balance between promotional and value-driven content in emails, and what elements have you found most...
2023-10-0236 mineCommerce Marketing PodcastElevate Your E-commerce with Performance Marketing - with Nigel ThomasNigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising. Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur. With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry. In this episode, you will learn Performance marketing and...
2023-09-2539 mineCommerce Marketing PodcastHarnessing Community Power for Growth - with Lloyed LoboLloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital. In this episode, you will learn How Lloyed’s early experiences as a young refugee during the Gulf War influenced his perspective on the importance of...
2023-09-1841 mineCommerce Marketing PodcastAds & CRO: Business Growth Hacks - with Duane BrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 42 countries around the world. Over the years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. Him and his team help ecommerce and DTC brands grow through PPC marketing, data, and CRO. In this episode, you will learn Key strategies for leveraging PPC marketing to drive growth for ecommerce and DTC brands Common misconceptions about Paid Ads in...
2023-09-1130 mineCommerce Marketing PodcastAdvantage+ Decoded: Boost Your Brand with Meta - with Jessie HealyJessie Healy is the founder of Webtopia where she advises eCommerce brands on how they can grow their profits through Social Media Advertising, Google Ads and Email Marketing. In this episode, you will learn What Meta’s Advantage+ Shopping Campaigns are for How do these campaigns differ from traditional online marketing and advertising campaigns The specific industries or sectors where Advantage+ Shopping Campaigns would be particularly effective How does Meta's Advantage+ Shopping Campaigns integrate with other social media marketing strategies Examples of businesses that have successfully leveraged Ad...
2023-09-0523 mineCommerce Marketing PodcastHow to Boost Your Business with the Customer Profit Ratio - with Branden MoskwaBranden Moskwa has been working with creative e-commerce leaders and founders who love what they do but hate the parts they need to do. He has been a sought-after futurist and thought leader by IBM, SAP and Oracle. He writes for Hackernoon, where he recently won a contributor of the year award, for his insights and interviews with DTC-focused Inc 5000 companies. In this episode, you will learn The Customer Profit Ratio (CPR) is and why it's so crucial for ecommerce businesses to understand and monitor How does CPR help in making operational and b...
2023-08-2838 mineCommerce Marketing PodcastGoogle Shopping Unpacked - with Liam PattersonLiam started his first business aged just 14 and ran a number of successful ecommerce ventures before co-founding Bidnamic, a marketing technology platform that helps retailers unlock the full potential of Google Shopping. In this episode, you will learn What Google Shopping is and how it works The key advantages of using Google Shopping over other digital marketing channels Tips on how to create compelling product listings for Google Shopping Common mistakes you see businesses make when they start using Google Shopping, and how can they be avoided S...
2023-08-2131 mineCommerce Marketing PodcastHow AI can Transform Paid and Owned Marketing Channels - with Richard HarrisRichard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of , which grew to over $175M in annual revenue. Earlier in his career, he was an SVP at Travelocity, where he led Strategy, BD and Travelocity’s syndication business, which grew to over $2B under his leadership. Richard was a co...
2023-08-1431 mineCommerce Marketing PodcastThe Brand Narrative Process - with Ryan KutscherRyan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any business that wants to build the king of brand consumers actively seek out. In this episode, you will learn What is the brand narrative process Why is establishing a brand narrative essential for ecommerce businesses How can ecommerce businesses weave their brand narratives into their marketing strategies to drive customer engagement and loyalty What are the key steps to creating an effective brand narrative for an ecommerce b...
2023-08-0735 mineCommerce Marketing PodcastSupercharging D2C & B2B Engagement with AI - with Lamees ButtLamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu. In this episode, you will learn How is AI changing the ecommerce marketing landscape, particularly for D2C and B2B companies What specific AI tools or technologies are essential for modern ecommerce marketing How AI can help ecommerce businesses provide a more personalized experience for their customers
2023-07-3129 mineCommerce Marketing PodcastInfluencer Marketing, Social Commerce and Livestream Commerce - with Alessandro BogliariAlessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube. In this episode, you will learn A case study where influencer marketing significantly boosted an ecommerce business How can ecommerce brands identify the right influencers for their products or services What strategies would you suggest for small ecommerce businesses with limited budgets to leverage influencer marketing How influencer marketing helps in engaging with Gen Z and Millennials and how...
2023-07-2539 mineCommerce Marketing PodcastNavigating the Fast Lane of Social Media-Driven Demand - with Allison VernereyAllison Vernerey works as a Vice President, Product at Zmags. Previously, she held positions at The Home Depot and Decathlon. Allison graduated from Duke University and is currently based in Boston, United States. In this episode, you will learn Which social media platforms are known for their rapidly shifting trends and how can eCommerce marketers stay ahead of these trends to maximize their results? What is the most significant impact social media has had on consumer demand, and how can eCommerce companies leverage this to their advantage How important it is...
2023-07-1737 mineCommerce Marketing PodcastThe Next Generation of AI in eCommerce - with Blake Van LeerHe is currently the EVP & GM of Proto AI's eCommerce division, a first of its kind AI product, which helps online retailers increase revenue and conversions through auto optimizing product recommendations while personalizing the customer journey. Additionally, he serves as Special Advisor to Kathy Ireland®, where he has helped Kathy Ireland Worldwide's B2C retail brand scale from $2B to $3.1B in sales by providing strategic planning on high level topics, partnerships, acquisitions and technology endeavors. Blake oversaw Kathy's entire online ecommerce ecosystem. Here he led both kiWW and partner's ecommerce teams. Some of these partnerships included Macys, Zulilly, B...
2023-07-1030 mineCommerce Marketing PodcastHow to Build an Effective Brand Identity - with Jason ByerJason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits of any size create high-quality marketing materials through crowdsourced design contests. He is skilled in marketing operations, demand generation, ABM, and analytics reporting. He has a Master of Science in Digital Marketing from Rensselaer Polytechnic Institute and a Bachelor's in Business Management from the same institution. Jason is also an Ironman finisher and a father of two girls. He is passionate about finding missed opportunities where a partnership can add value. He is also a strong advocate for diversity a...
2023-07-0333 mineCommerce Marketing PodcastFacebook Ads, Ad Tracking and a Strong Mindset - with Vash TomanecVash is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. He took his marketing agency BullAds specializing in eCommerce Marketing from 0 to $1,000,000 in 2 years and has helped generate more than $50,000,000 for his clients. In this episode, you will learn What are the key components of a successful Facebook ad campaign for ecommerce businesses The most common mistakes ecommerce owners make when setting up their Facebook ads How a strong mindset can contribute to your ecommerce success How to you handle setbacks and maintain a positive...
2023-06-2632 mineCommerce Marketing PodcastOmnichannel Marketing and the Power of Diversification - with Andrew MaffettoneAndrew is an e-commerce marketing expert with over 15 years in the industry, he is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers and the host of The E-Comm Show podcast. In this episode, you will learn What is omnichannel marketing is and why it's so crucial for e-commerce businesses today What are the key channels that e-commerce sellers should consider when implementing an omnichannel marketing strategy? How do they differ in terms of audience and potential reach? How do you approach measuring the success of an omnichannel marketing...
2023-06-2132 mineCommerce Marketing PodcastBalancing Brand Control in Affiliate Partnerships - with Lauren LeeLauren Lee is ClickBank’s Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a solution to scale brands, and you can always find a way to exceed goals. Lauren has partnered with top Fortune 100 companies like Walmart, Amazon, and Apple leading their affiliate marketing strategies and offer campaigns, and is helping brands like yours craft scaled affiliate channels. You can find her hanging with her husband and daughter when she isn’t supporting clients, traveling the PNW, and assisting in Buddhist meditation teacher training. In this episo...
2023-06-1236 mineCommerce Marketing PodcastPurchasing Power: The Art of Cutting CostsSebastian Herz has been an accomplished Amazon seller since 2014. He has not only built two successful brands but also managed to bring his own products to thousands of offline retail stores, including the largest national retail chains in Germany. Currently, Sebastian is the co-founder of Zignify Global Product Sourcing, a company that has sourced over 2,000 products, saved their clients a staggering $300 million in sourcing costs, and catered to a diverse clientele ranging from Amazon newcomers to Fortune 500 companies. Zignify specializes in product sourcing not only from China, but also from various locations around the globe. In...
2023-06-0734 mineCommerce Marketing PodcastMicro-Influencers: Your Brand's Secret WeaponTomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he's the father of Milo, a 3-year old Golden Doodle. In this episode, you will learn The concept of micro-influencers and why they are so important for eCommerce brands today How do you identify the right micro-influencers for a specific brand or product...
2023-05-3040 mineCommerce Marketing PodcastMaximize Brand Impact with Content Optimization - with Reid CarrWith over 25 years of marketing experience, Reid Carr built Red Door Interactive to be a fiercely independent, nationally renowned, full-funnel marketing agency. RDI was founded to help enterprise clients fuse brand with performance marketing to help them break through creatively and grow market share. With decades of experience in strategy development and brand and performance marketing, Carr specializes in standout creative optimized by a data-driven, full-funnel, multi-channel approach to drive meaningful results. In this episode, you will learn The concept of digital content optimization and why it's important for ecommerce businesses How...
2023-05-2434 mineCommerce Marketing PodcastHow to Target the Right Customers - with Aditya VaranasiAditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax. In this episode, you will learn The concept of "breaking through the noise"...
2023-05-1536 mineCommerce Marketing PodcastSimple Ways to Improve eCommerce Sales - with Matt RantaMatt Ranta is a partner and head of Digital & eCommerce with Nimble Gravity which is a consultancy specializing in data science, digital strategy, e-commerce, near-shore engineering teams, analytics, and organizational strategy. They work with companies ranging in size from startup to those with billions in revenue, and across varied industries such as endangered species protection, healthcare, DTC clothing, and more. In this episode, you will learn The most common mistakes that e-commerce companies make when it comes to marketing and overall performance Cost-effective and easy-to-implement strategies that e-commerce businesses can use to optimize...
2023-05-0835 mineCommerce Marketing PodcastWhy Pricing Is the Only Thing That Matters - with Bryan TrilliBryan Trilli has bought or started 6 different businesses in 5 different industries in 4 different states from a brick-and-mortar service business to the #1 online company for computer vision training in the world. After running a successful lead-gen agency, Optimized Marketing, Bryan decided that if his team truly is great at marketing, they should cut out the middle-man and buy and build companies we control. That adventure led him down an unexpected path about the crucial importance of pricing strategy that we'll be discussing today. In this episode, you will learn Why pricing is the most crucial aspect...
2023-05-0234 mineCommerce Marketing PodcastHow to Build Powerful Backlinks - with Joshua GeorgeJoshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London. He has been involved in the SEO industry since 2015 and has quickly made a name for himself as an established global lecturer who pioneers making SEO education more accessible across the globe. In this episode, you will learn The concept of backlinks and their importance in eCommerce SEO How to evaluate the quality of a potential backlink source and the specific metrics or indicators that you should look for The most effective strategies for...
2023-04-2634 mineCommerce Marketing PodcastCreating Hyper Targeted Ads Using Audio - with Paul KellyPaul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer’s needs. Prior to A Million Ads, Paul shaped and actively scaled the commercial strategy for a number of high-growth digital companies including Viacom, AwesomenessTV, Watchmojo and GoldieBlox. His experiences gave him first-hand knowledge about brand activity outside above th...
2023-04-1831 mineCommerce Marketing PodcastUsing Primal Storytelling to Grow Your Business - with Anthony ButlerAnthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons. In this episode, you will learn What exactly is the concept of...
2023-04-1031 mineCommerce Marketing PodcastIncreasing Revenue Using Order Bumps - with Greg WriterGreg Writer is the Founder and CEO of Launch Cart. Often referred to as “The Entrepreneur’s Best Friend”, Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register. He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared “digital marketing guru”, Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country. In this episode, you...
2023-04-0430 mineCommerce Marketing PodcastImportance of Privacy in Marketing Personalization - with Kelsey JonesWith over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in everything she does, Kelsey helps shape and deliver real results for customers in her role as Global Head of Product Marketing for SAP Emarsys. In this episode, you will learn Why is personalization so important in your messaging to customers and prospective customers When personalizing messaging how do you securely and privately capture relevant customer info without putting their data at risk How do you determine what data...
2023-03-2732 mineCommerce Marketing PodcastMillion Dollar Email Marketing Strategies - with Mounir BourferdouMounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to an entrepreneur co-founder of The Greenhouse solving eCommerce brands' digital marketing problems. Before The Greenhouse, Mounir Co-founded 2 eCommerce brands that failed; the third time's a charm co-founding The Greenhouse while in my last year of college. Over the last 2 years, we had the opportunity to work with more than 30 eCommerce brands on their email and SMS marketing and helped generate about @20M in sales. In this episode, you will learn What a...
2023-03-2039 mineCommerce Marketing PodcastEU & UK Market Expansion Simplified - with Riki HookerWith 25 years of overseas trade experience, Riki has built and scaled a dozen international businesses from manufacturing, distribution, online marketplaces and ecommerce via the UK in Europe, APEC and North America. Focusing on seamless trade routes and an expert in the myriad of cultural trading differences, Riki joined Global E-Commerce Experts in 2020 as General Manager to reinforce the team that grows E-Commerce sellers into the UK and EU. Now integral to the roll out of GEEs ambitious industry disrupting global expansion strategy, Riki is applying more than 2 decades of award winning international trade experience to scale online sellers around...
2023-03-1533 mineCommerce Marketing PodcastWhy Every Small Business Needs to Monitor NPS - with Antonella PisaniAntonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies. In this episode, you will learn What is a net promoter score and why is it important? What tools and resources are required for a brand to calculate their net promoter score? What are the primary benefits for calculating the net promoter score? What are various ways that a brand can poll customers to calculate the score? Example of an...
2023-03-0826 mineCommerce Marketing PodcastElevating eCommerce Advertising with AI - with Mati RamMati Ram is the Founder and CEO of AdScale and Hi-Tech entrepreneur with over 20 years of experience. He is passionate about building new companies and bringing innovative solutions to the market. In this episode, you will learn Why is AI a game changer when it comes to elevating ecommerce advertising What are some practical ways that any ecommerce business can take advantage of AI to improve their marketing Are there any negative consequences to using AI to assist with ecommerce advertising What tools or resources would recommend that a...
2023-03-0229 mineCommerce Marketing PodcastLeveraging Content and Community to Fuel Your Business - with John RomanAfter leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominantly in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advice in a limited capacity. BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, Th...
2023-02-2232 mineCommerce Marketing PodcastHow to Achieve Success with Omnichannel Marketing - with Brandon CockrellBrandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales Interactive, which he founded in 2016 in order to escape the corporate world and make a real difference in the lives of people looking to grow their brand. He and his team are the marketing geniuses for the modern era. Marketing can make or break any business, and in the new age of e-commerce and everyone working from home, many feel like they're in uncharted territory. Brandon has been ahead of the game from day o...
2023-02-1332 mineCommerce Marketing PodcastBest of Series: How to Find Your First Customers - with Scott Brown (Re-Release)Initially published in Auguest 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and was launched in September 2022. In this episode, you will learn: Things that a brand should have in place before doing any initial marketing to get their first customers How...
2023-02-0630 mineCommerce Marketing PodcastBest of Series: How to Personalize Your eCommerce Marketing – Gen Furukawa (Re-Release)Initially published in July 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quiz...
2023-01-3025 mineCommerce Marketing PodcastHow to Audit Your Digital Marketer - with Leo EbbertLeo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertising. In this episode, you will learn What fundamental things do you need to know yourself to be able to audit your digital marketers What are some data points that you should b...
2023-01-2426 mineCommerce Marketing PodcastBest of Series: Content Marketing and SEO - with Farzad Rashidi (Re-Release)Initially published in August 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona. In this episode, you will learn What a...
2023-01-0931 mineCommerce Marketing PodcastBest of Series: Product Launches with Email Marketing - with Reinis Krumins (Re-Release)Initially published in August 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Reinis Krumins who is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years. In this episode, you will learn What are the most effective ways that a new brand should build or acquire an email list to announce a product launch Once a list is obta...
2023-01-0327 mineCommerce Marketing PodcastHow to Create a Delightful and Surprising Web Experience to Generate More Revenue-with Eric MelchorEric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease. In this episode, you will learn Why is it important to create a surprising and unique web experience for your site visitors...
2022-12-2631 mineCommerce Marketing PodcastBest of Series: How to Increase Sales through Affiliate Programs – with Dustin Howes (Re-Release)Initially published in May 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Dustin Howes is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com. In this episode, you will learn What are the key things that need to be in place when considering setting up an affiliate program How do yo...
2022-12-1933 mineCommerce Marketing PodcastBest of Series: How to Increase the ROI of your Ad Campaigns-with Aleksandra Korczynska (Re-Release)Alexsandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Alexsandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies. In this episode, you will learn Why marketing automation essential for the growth of an ecommerce business What are some tactics to increase the ROI of marketing campaigns without increasing the marketing budget What tools can be used to implement successful marketing automation and what are some key features that should be utilized...
2022-12-1428 mineCommerce Marketing PodcastAutomating Webinars to Scale Marketing – with Melissa KwanMelissa is the co-founder and CEO of eWebinar, the leading webinar automation platform that saves you from doing the same webinar over and over for things like sales demos, onboarding, training, and thought leadership content. In this episode, you will learn How does an ecommerce business select a webinar topic that would be interesting and engaging to their customers and prospective customers What are some general rules of thumbs when coming up with the content? Should you use a slide deck, talking head live video, custom graphics or something totally unique? What are some effective ways...
2022-12-0529 mineCommerce Marketing PodcastBest of Series: How to Grow Your Customer Base Using Live Video – with Kirk Nugent (Re-Release)Initially published in April 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Expert live stream coach and accomplished content creator, Kirk Nugent, has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. In this...
2022-11-2839 mineCommerce Marketing PodcastBest of Series: Scaling an eCommerce Business - with Jared Mitchell (Re-Release)Initially published in June 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales. Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up thei...
2022-11-2132 mineCommerce Marketing PodcastUsing Your Story to Engage with Customers and Drive Sales - with Jessica EmbreeJessica Embreeis an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. In this episode, you will learn What exactly is StoryBrand How do ecommerce businesses use the StoryBrand method to craft the right messaging that will connect with more customers and increase sales What are some general rules of thumb when it comes to putting together your brand's story Examples of ecommerce businesses that have created a captivating brand story to increase conversions For show transcript and past guests, please v...
2022-11-1428 mineCommerce Marketing PodcastIncreasing Customer Engagement with Chat Automation - with Anna TutckaiaAnna Tutckaia is a self-made marketing maven, a dynamic mother of two, and an international entrepreneur who’s run successful businesses on two continents. Now as Head of Digital Marketing at ManyChat, the world’s leading chat marketing platform, she’s helping to reshape the marketing strategies of nearly two million businesses around the world. In this episode, you will learn What are some ways that live chat automation can be used to increase sales on an ecommerce site How can live chat be used to increase sales and customer engagement even when your support reps are of...
2022-11-0729 mineCommerce Marketing PodcastBest of Series: Why Word of Mouth Marketing is Here to Stay – with JP Clement (Re-Release)Initially published in November 2021, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! JP Clement, and with 30-years of experience under his belt, he can help your audience in areas of marketing, digital strategy, and product management. JP, who is the new CEO of boomtime, has founded three digital marketing agencies and worked with numerous companies ranging from startups to global brands such as Johnson & Johnson and National Geographic. In this episode, you will learn Wh...
2022-10-3126 mineCommerce Marketing PodcastBest of Series: Conversational SMS Marketing - with Lisa Popovici (Re-Release)Initially published in May 2021, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Lisa is the co-founder at Cartloop, a conversational SMS marketing app for Shopify brands. She's a Med School graduate turned to tech, an entrepreneur with over 6 years of eCommerce experience, now bringing the in-store experience online, one text message at a time. In this episode, you will learn: Why exactly is Conversational SMS Marketing How to implement a strategy to recover aband...
2022-10-2429 mineCommerce Marketing PodcastBest of Series: How to Grow Your Brand Using Micro-Influencers – With David Morneau (Re-Release)Initially published in February 2021, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! David Morneau is the Co-Founder at inBeat Agency and Founder & CEO at Breeeze.co. At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He’s known...
2022-10-1727 mineCommerce Marketing PodcastCore Marketing Fundamentals - with Sean CastrinaSean Castrina is an Entrepreneur, Bestselling author, Founder of the Weekend MBA and host of the 10 Minute Entrepreneur Podcast. In this episode, you will learn What are the mandatory steps that all ecommerce businesses should follow when creating a marketing plan How does an ecommerce business know what marketing tactics to use Does it make sense to create a marketing calendar and if so, should this be something that is laid out for the entire year, semi-annually, quarterly or monthly Examples of some ecommerce brands that have used tried and true marketing strategies that any business c...
2022-10-1026 mineCommerce Marketing PodcastWhy Podcasting is a Win-Win for eCommerce Businesses - with Matt EdmundsonMatt is best known in the world of eCommerce. His own eCommerce businesses have generated over $50m in world-wide-sales, and he has coached companies with a combined turnover in excess of $100m. Matt is the CEO of Aurion (pronounced Or-rion) - a group of companies dedicated to helping those who sell online deliver eCommerce WOW. Aurion offers eCommerce coaching as well as a range of done-for-you eCommerce services, which include worldwide fulfillment and eCommerce marketing. His media company can also help those interested in live streaming and podcasting. When not working on digital things, you'll find Matt hanging out...
2022-10-0332 mineCommerce Marketing PodcastBest of Series: Going Multi-Channel - with Nemo Chu (Re-Release)Initially published in September 2018, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Nemo Chu is a part-time marketing mentor at 500 Startups. Full-time CEO of a digital products company and host of the FBA Allstars eCommerce podcast. In this episode, you will learn What multi-channel ecommerce is What are the initial steps a business should take to start going multi-channel What are the advantages and disadvantages in multi-channel ecommerce Specific management tools that are r...
2022-09-2636 mineCommerce Marketing PodcastBest of Series: Influencer Marketing - with Luke Lintz (Re-Release)Initially published in January 2022, this episode is part of our "Best of Series." We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Luke Lintz has been in the digital marketing space for 6 years, and has made a massive impact in that short period of time. He has done collaborations with celebrities like Kevin Hart, Logan Paul, Jake Paul, Snoop Dogg, Lil Baby and so many others. It's my pleasure to introduce the co-founder of HighKey Enterprises, Luke Lintz. In this episode, you will learn ...
2022-09-1934 mineCommerce Marketing PodcastIs the Importance of Link Building Coming to an End? - with Neil Patel (Re-Release)This episode was originally published in 2021. Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. In this episode, you will learn What is back linking and why is it so important in the eyes of...
2022-09-1322 min
eCommerce Marketing PodcastIs the Importance of Link Building Coming to an End? - with Neil Patel (Re-Release)This episode was originally published in 2021. Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. In this episode, you will learn What is back linking and why is it so important in the eyes of...
2022-09-1322 mineCommerce Marketing PodcastProduct Launches with Email Marketing - with Reinis KruminsReinis Krumins is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years. In this episode, you will learn What are the most effective ways that a new brand should build or acquire an email list to announce a product launch Once a list is obtained, the initial things that need to be done to warm up the list before sending a product launch email Some email marketing tools that a brand should use to manage the entire email ma...
2022-09-0627 mineCommerce Marketing PodcastLaunching a Brand and Finding Your First Customers - with Scott BrownScott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and will be launching in September 2022. In this episode, you will learn The things that a brand should have in place before doing any initial marketing to get their first customers How a new brand determines what marketing channels are right for them If your brand is in a super competitive category, what are some things y...
2022-08-2930 mineCommerce Marketing PodcastHow to Successfully Implement Brand Tracking - with Angeley MullinsAngeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help businesses. Angeley has worked with companies from all over the world. Her experience spans between High Growth Start-Ups, Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, & Investors to grow their companies as well as established corporate leaders to expand their organizations into international markets. In this episode, you will learn Why are brands' knowledge of what their audience thinks of them so important Reliable ways for a brand to gather data regarding their online r...
2022-08-2324 mineCommerce Marketing PodcastHow to Prepare your Business for Fundraising - with Asher IsmailAsher was named Emerging Entrepreneur of the Year in 2017. He’s led multiple startups and raised millions in capital from angels, VC, and crowdfunding. Prior to Uncapped, he was CEO at Midrive, General Manager at Moneysupermarket and part of the early team at Skype. Asher is also a Board Member of Tech London Advocates (TLA) and Founder of InterTech Diversity Forum, organizations dedicated to improving the strength and diversity of the UK tech sector. In this episode, you will learn How an ecommerce business knows if they are ready for fundraising If an ecommerce business plans to f...
2022-08-1529 mineCommerce Marketing PodcastHow to Get Around Browser and Device Disruptions - with Quimby MeltonQuimby Melton is the co-founder and CEO of Confection. He has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, two business marketing apps, a modular housing company, and a handful of content sites and short films. Quimby holds an AB in English from the University of Georgia and an MA and PhD in English from UNLV. He lives in California’s East Bay with his family. In this episode, you will learn How do browser based disruptions aff...
2022-08-0828 mineCommerce Marketing PodcastYouTube Advertising for E-commerce Brands - with Shashwat SinghShashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat’s agency is one of the leading YouTube ad agencies in the game. In this episode, you will learn What are the different ad options available on YouTube How does a brand get started with YouTube advertising and what are suggestions on well performing ad types What are some tools and resources that ar...
2022-08-0131 mineCommerce Marketing PodcastHow to Increase the ROI of your Ad Campaigns - with Aleksandra KorczynskaAleksandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Aleksandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies. In this episode, you will learn Why marketing automation is essential for the growth of an ecommerce business Tactics to increase the ROI of marketing campaigns without increasing the marketing budget The tools that can be used to implement successful marketing automation and some key features that should be utilized Examples of businesses...
2022-07-2528 mineCommerce Marketing PodcastHow to Effectively Market on Facebook and TikTok - with Kenneth GrayKenneth Gray is the founder of Grayt Media. Kenneth and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale eCommerce businesses and Shopify stores alike. In this episode, you will learn Is advertising on Facebook and TikTok rig...
2022-07-1831 mineCommerce Marketing PodcasteCommerce PR - with James FalconerJames has been immersed in the publishing industry for over 20 years and brings a wealth of experience and expertise to the SellerRocket team. Listeners will benefit from his perspective on the evolution of e-com from a publisher perspective. Small, medium and large sized Amazon sellers will gain insight on how to best work with publishers to drive sales and maximize ROI. In this episode, you will learn What are some alternative promotional options for ecommerce sellers that are alternative to affiliate programs, link swaps and Traditional PR for sellers How do you define e-com PR and...
2022-07-1324 mineCommerce Marketing PodcastHow to Personalize Your eCommerce Marketing - Gen FurukawaGen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. In this...
2022-07-0525 mineCommerce Marketing PodcastWhy Branding is So Important - with Shaival MehtaShaival Mehta is the owner of Delesign, a flat rate unlimited graphic design service. We work with agencies, marketing teams and e-commerce businesses to help them create all sorts of content from infographics to animation videos, social media content, logos. Pretty much anything you can describe, we can create. He also has experience running other businesses such as Molecular Apps on Shopify which effectively is used to build apps for Shopify merchants. His overall strategy is to effectively help e-commerce businesses focus on their core competency and leave the rest to us. In this episode, you will l...
2022-06-2724 mineCommerce Marketing PodcastScaling an eCommerce Business - with Jared MitchellJared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales. Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses. In this episode, you will learn Things that a small businesses should have in place if they want to scale to tens of millions in revenue What a small businesses st...
2022-06-2032 mineCommerce Marketing PodcastHow to Use Video to Leverage Client Stories and Testimonials - with Jude CharlesFor over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business.Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. In this episode, you will learn Ways to approach and encourage clients to provide testimonials and stories abou...
2022-06-1331 mineCommerce Marketing PodcastPaid Ads and the Key to Driving Profitable Growth - with Kathleen BoothToday's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B...
2022-06-0629 mineCommerce Marketing PodcastHow to Increase Revenue through eCommerce Subscriptions - with Evan PadgetToday's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. In this episode, you will learn If subscription commerce is right for any DTC ecommerce business The downsides to setting up a subscription commerce offering The things that need to be in place for a brand to effectively have a subscription commerce offering Examples of some ecommerce businesses that have a successful subscription commerce offerings For show...
2022-05-3034 mineCommerce Marketing PodcastStrategies to Boost Your Domain Authority - with Jon LightfootToday's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. In this episode, you will learn How...
2022-05-2330 mineCommerce Marketing PodcastContent Marketing and SEO - with Farzad RashidiToday's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona. In this episode, you will learn Must they have content marketing and SEO strategies that all ecommerce brands should be doing Evergreen content and how it is created and promoted How does an ecommerce brand kno...
2022-05-1631 mineCommerce Marketing PodcastUsing Influencers, Creators and Celebrities to Become Direct Sellers of Your Brand- with David PerryToday's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell. Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This serv...
2022-05-0948 mineCommerce Marketing PodcastHow to Increase Sales through Affiliate Programs and Content Partners - with Dustin HowesToday's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com. In this episode, you will learn What are the key things that need to be in place when considering setting up an affiliate program How to recruit and retain the top affiliates in your industry When looking to improve your SEO, why content partner recruitment is so important Examples of businesses that have launched...
2022-05-0533 mineCommerce Marketing PodcastHow to Grow Your Customer Base Using Live Video - with Kirk NugentToday's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you! In th...
2022-04-2739 mineCommerce Marketing PodcastUsing First and Zero-Party Data to Improve Customer Lifetime Value - with Valentin RaduToday's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably. In this episode, you will learn What exactly is First and zero p...
2022-04-1826 mineCommerce Marketing PodcastPromoting Your Brand across Amazon and Other Online Marketplaces - with Onn ManelsonToday's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potential with Amazon advertising in a simple yet powerful way. In this episode, you will learn What are all the promotional options available on Amazon and other popular marketplaces The recommended tools and resources that a brand can u...
2022-04-1130 mineCommerce Marketing PodcastHow to Run Profitable Paid Ads Campaigns - with Michael LisovetskyToday's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that drive results. Prior to founding JUICE, Lisovetsky was the Director of Growth at Common, the leading co-living company, and former founder of Skylight, a Tinder for apartments. He raised $500k in funding for Skylight from Tim Draper (investor in SpaceX, Tesla, Hotmail), Marc B...
2022-04-0428 min