Arnan Sisson - Podcast Details

Shows

Small Business Growth School How Do You Gauge Exactly How Well Your Marketing Is Doing? / Episode 143Most struggling small businesses are wasting thousands of dollars and hundreds of hours each year on marketing that draws ZERO new customers in. What if we could figure out what type of marketing was killing it and which ones were a flop at lightening speed? You'd probably want to know how to do that! So today Im going over a very simple document you can make to help you determine how well your marketing strategies are working, and when to pivot to trying something else. Welcome to...

2024-05-0709 min

Small Business Growth School Steps You Must Master To Get $300,000 (After Tax) Profit Company/ Episode 142In my experience an attainable business in most towns can fall anywhere between the 100-300k after tax profit range. In today's episode, Im covering 10 different things that myself and many others have done to hit this mark. Sit back and enjoy the ride! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach...

2024-05-0611 min

Small Business Growth School Unique “Tagging” Method To Turn Facebook Friends Into Buyers / Episode 141Did you know every time you do a post on your personal Facebook page, only a very small portion of people actually see it? Today Im going to teach you how to game the system, and get around this to get a whole lot of eye balls on all the marketing posts you use here! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of...

2024-05-0307 min

Small Business Growth School Do You Live In A Small Town? You May Be Making These 2 Marketing Mistakes / Episode 140Who here has only 1 stop light in their town? Or have the closest Walmart two towns over? If this is you, then you know small town businesses can come with some pretty unique challenges. With that said, today we're digging into two of the most common marketing mistakes made in these types of businesses. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson...

2024-05-0307 min

Small Business Growth School Help – My Customer Won’t Pay Me… / Episode 139Ever had a past client who owed you a WHOLE lot of cash, and the minute you see them at the local Food Lion they suddenly pretend your a ghost? Its so comical, and customers dodging payment will always happen. But how do we reduce the amount of times we have to deal with this? If you have this same question, no worries! We're doing a deep dive into the topic with today's episode. Welcome to Small Business Growth School, If you're a small town business owner...

2024-05-0210 min

Small Business Growth School Social Media Platform You MUST Avoid If You Have A Physical Location/Mobile Business / Episode 138Out of all of the paid advertising routes I can tell you with 100% honesty that this single platform is the WORST one to use if you have a traditional small town business. Im going to tell you what this is today, so you can avoid wasting all of your cash and instead which paid platforms would be better options! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson...

2024-05-0207 min

Small Business Growth School Why Loved Ones Want Your Business To Fail / Episode 137Your parents would love to have your new business crash and burn.. just so they can tell you they told you so! Now when their constantly discouraging you from starting and growing the business it can 100% feel this way. Im going to tell you why I think this is happening, and more importantly what to do to silence all that noise to allow you to grow your business and have the life you want! Welcome to Small Business Growth School, If you're a small town business owner...

2024-05-0107 min

Small Business Growth School 6 Things Your Marketing Assistant Might Not Be Doing – But Should!/ Episode 136A marketing assistant can either be a gift that saves you loads of time while also bringing in loads of new customers or they can just be another big expense you have to pay at the end of the month with no new customers to show for it. Today we're going to cover the 6 most common things your marketing assistants AREN'T doing that's causing you to lose tens of thousands of dollars. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for...

2024-05-0110 min

Small Business Growth School 5 Ways To Avoid Back & Neck Pain While Running Your Business/ Episode 135One of my companies is in the health care space (Physical Therapy), and we see loads of owners that come in. So I'd figure a great episode would be to cover 5 insanely effective ways to prevent back or neck pain while running your business. We use this advice with our paying clients. And the average cost to come in and see us is $3,141. But today its on the house! :) Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and...

2024-04-3008 min

Small Business Growth School Want To Add More Profit To Your Customers First Purchase... Try This Out!/ Episode 134What if you could add anywhere between $5-$5,000 to your clients initial purchase? That would be huge right?! Not only because your margins would go through the roof, but your client will get an insane amount of value from you. Today we're going to walk through how this can be done in a simple way and also some examples of different order bumps we've used successfully across different small businesses. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools...

2024-04-3009 min

Small Business Growth School Tweaking Your Marketing To Avoid Attracting Nightmare Clients/ Episode 133We all know what Im talking about here.. clients that always a have a problem, are rude, cancel last minute, don't pay on time, take up hours of your day with pointless questions, etc. What if I was to tell you that you can shift how you market slightly to allow you to get a lot less of those people? It would be pretty great wouldn't it! So with that said, we're doing a deep dive into 3 ways you can do this with your own small business. ...

2024-04-2907 min

Small Business Growth School My Formula To Determine If Your Business Will Fail Within One Year/ Episode 132Wouldn't it be nice to know how your business would turn out over the next year.... whether you close up your doors or scale it to another 50-100k? In today's episode Im going to go over a 3 question formula that I've used for years to determine the viability of any business. Its oddly accurate, and a great tool for any business owner to have. Best part about it, you can do the formula within 1 min! Welcome to Small Business Growth School, If you're a small town...

2024-04-2910 min

Small Business Growth School Help –Competition Is Selling The Same Thing Super Cheap & Taking All My Customers!/ Episode 131Have a competitor that's destroying your chances of getting customers by selling at a huge discount? This happens a good bit in small towns. And the two choices seem to be to ... A) go out of business or B) cut your prices and make less to compete. I don't really like any of those options, so lets insert option C... What if we could actually charge more than them and then steal their customers? Lets do that one instead! Welcome to Small...

2024-04-2609 min

Small Business Growth School 10 Deadly Mistakes Your Making With Social Media Marketing/ Episode 130I can guarantee one thing.. if you follow all of the 10 steps outlined in today's episode you will 100% go out of business within your first year. But on the flip side of things, if you do the opposite you can turn that little business into a money making machine! :) All of these mistakes I've either made myself or seen in clients businesses, so they are definitely all proven to hurt you. So with that said, lets go over them all and make sure to...

2024-04-2612 min

Small Business Growth School Why You Won’t Be Hated By Customers If You Repeat Your Content / Episode 129Ever sit down and ponder.. I can't think of anymore things to talk about with my content, its humanely impossible! What do I do!? Well Im glad you asked, today we're doing a deep dive into how you can reuse your old content to save you time but also keep your potential customers happy in the meantime. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an...

2024-04-2508 min

Small Business Growth School 5 Easy Ways To Not Mess Up Your Next Hire / Episode 128Making a new hire can be literally the worst decision of your life... They can not only mess up the role and annoy your customers. But also destroy your good name that took you years to build up within months. Here's the little caveat though... that's if their a bad hire! :) If you get it right though, it can completely change the game for you. You have someone that has your back, grows your business for you, and will allow you the time freedom...

2024-04-2513 min

Small Business Growth School How To Be Awful At Sales… And Still Get Loads Of Customers! / Episode 127Can you NOT sell ice to an Eskimo? If not, your not alone.. most folks starting up a small business have zero sales training. But what if I told you that advanced sales skills weren't required to grow you company to a pretty nice level (300kish after tax profit). In today's episode Im going to teach owners the single thing they must develop to allow them to get loads of customers with... you guessed it, zero sales skills! Welcome to Small Business Growth School, If you're a...

2024-04-2409 min

Small Business Growth School Best Performing Marketing Post To Use For Your Personal Facebook Page / Episode 126When it comes to marketing Facebook is one of my FAVORITE platforms. So it should come as no surprise that I test strategies on it on a weekly basis. In today's episode we're going to do a deep dive into a type of post that I've coined the "Conversation Starter" post. It's massively effective when used on an owners personal Facebook page. Listen up today, and figure out how you can create your own to draw in new customers immediately! Welcome to Small Business Growth School, If...

2024-04-2409 min

Small Business Growth School Why Most Of Your Leads Say “No” To Your Stuff & What To Do About It / Episode 125No one wants to buy your stuff, your definitely going to go out of business! That can be just the start of an avalanche of bad thoughts that pop up when you get your first "no" in business. I guess what, you'll keep getting no's... lots of them! But today we're going to talk about how you can get at least 50% of those no's to turn into yes's and keep that business alive well into the future. Welcome to Small Business Growth...

2024-04-2309 min

Small Business Growth School My Secret To Overcoming The Struggles That Come With Being A Business Owner / Episode 124Ever have that sinking feeling in your stomach or have that rush of dread that hits you like a mac truck? This can happen with everyday life, but even more so in a small business! I can tell you from first hand experience that yes a business can give you complete time freedom to do what ever you want and even the financial means to enjoy things you never thought you'd be able to enjoy. But it comes at a price... Whats this price...

2024-04-2309 min

Small Business Growth School How To Get One Free Ad In The Local Papers EACH Month… / Episode 123Im going to give you all a little "secret" that I learned from my wife that use to be a newspaper editor. There's are more than one way to get free ads in the newspaper. In today's episode Im doing a deep dive into a method can you use to get some free advertising in front of locals on a monthly basis to speed up the growth of your small business! Welcome to Small Business Growth School, If you're a small town business owner looking for tips...

2024-04-2209 min

Small Business Growth School #1 Sales Mistake Your Staff Are Making / Episode 122Ever have a slimy car salesman that was trying to push you into buying that run down car in the corner of the lot? Now that's unethical selling! But what if you actually have a great service/product, and your staff think their being a "bad person" when they sell customers your stuff? This will literally cost you THOUSANDS, and not to mention you won't be able to help as many people. Today we're going to run through the #1...

2024-04-2206 min

Small Business Growth School My Magical “3 Word Email” That Converts The Coldest Leads / Episode 121With over four years of split testing, my "3 word" email has literally blown all of my other email copies out of the water. Sometimes its been up to 50-60% more effective at getting new customers. With that said, Im going to dig into how you can market your small business through email and what these magical 3 words are! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson...

2024-04-1906 min

Small Business Growth School What’s The Best Type Of Employees To Hire (In Order)? / Episode 120People always talk about how to hire new staff, but what about in what order? Because I can tell you this much, if you get the order wrong it can slow down business growth & even give you lots of added payroll expense with very little benefit. With that in mind, today we're going to talk about the 6 major hires any small business needs to make and in what order, enjoy! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools...

2024-04-1909 min

Small Business Growth School Finally Ended My LinkedIn Groups Marketing Test- Here’s The Results! / Episode 119Im always testing the newest marketing routes to see if they actually work by applying them to my own businesses first before I recommend it to yall! So we did a pretty lengthy test on Linked In groups, and the results we're actually pretty surprising. Check out today's episode to find out what happened and if you should use this in your own business. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business...

2024-04-1808 min

Small Business Growth School 12 Must Have Traits For An Amazing Manager / Episode 118My first manager hire got me from doing 50 hours a week in that business to just 2 hours.. And those two hours are purely for "high level" activities to grow that business further. A general manager is the final step to automate your business, and they takese some much stress off your shoulders. On the flip side, if you hire the wrong person for the job you'll be just as stressed, constantly fighting fires in your business, and the icing on the cake.. you'll be...

2024-04-1811 min

Small Business Growth School Employee Benefit That Immediately Got My Friend Loads Of New Customers / Episode 117I had a mastermind a few weeks ago, and we had a member that has come up with this completely new marketing approach where you can give your employees an insane benefit they love and get loads of new customers at the same time... Confused? You should be! But don't worry, Im going to walk through what sort of benefits you would give and how you go about getting your new customers from it. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and...

2024-04-1709 min

Small Business Growth School Business Partnership Marketing On Steroids / Episode 116What if I told you that you can get a complete stranger to do your marketing for you and you wouldn't have to pay them a dime UNTIL they made the sale? 99% of owners out there would say yes to that deal in a heartbeat! Im here to say that this is an actual marketing approach that any small town business can use. So lets dig into it! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies...

2024-04-1708 min

Small Business Growth School Secret Document I Use To Run My Company On Autopilot / Episode 115Ever wonder how I can run a few businesses without even working "in" them... :) Theirs about 4 key things and a document you need to get to that point, and it doesn't matter if you have a dog grooming business, your a book keeper, pressure washer, etc. If you have these things in place, you will have an automated business that runs without you! So lets dig into what the four steps and my secret document are and how to apply them to your own...

2024-04-1609 min

Small Business Growth School Why Saving Up All Your Cash Is Horrible Advice / Episode 114From 1970 to 2024, using an inflation calculator online the value of a dollar is 8x's less than what it use to be! So literally your cash is worth less and less as the weeks go by. And this isn't a conspiracy theory, this is cold hard facts. So how do we protect our hard earned cash that we get from our small businesses? Check out the episode below and we'll go over 4 top ways to store your cash to protect it from inflation. Welcome to Small Business Growth...

2024-04-1609 min

Small Business Growth School Four Pro Tips To Creating A High Quality Logo/ Episode 113Worried that you're going to seriously mess up your logo? You may be anxious about getting the perfect colors, the best image, and even great copy. And the thought of finding the right graphic designer makes your head want to explode! No worries, I've got you covered. Im going to go through all of those things today so you can learn how to create a great logo and get started on whats really important... actually getting paying customers. Welcome to Small Business...

2024-04-1507 min

Small Business Growth School Business Lesson NBC’s “The Profit” Star Personally Gave Me/ Episode 112Any quick google search will tell you, Marcus Lemonis's speaking fee is anywhere between $50,000 to $170,000. Pretty hefty chunk of change, so this guy definitely knows his stuff. I was lucky enough to have him do an event in one of the Masterminds Im apart of, and today Im going over an insanely useful "golden nugget" he gave me to help me grow my businesses. Enjoy! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your...

2024-04-1509 min

Small Business Growth School A Businesses Name – How To Maximize It To Attract Customers/ Episode 111Its rare that a business name will actually stop people from wanting to do business with you, but why settle for just not offending people? Why not create a business name that is so good it acts as a form of marketing all by itself? That's exactly what we're going to talk about today. Im going to cover two simple strategies in designing your business name that will help you get as many new customers as humanly possible just from the name itself, enjoy! Welcome to Small...

2024-04-1207 min

Small Business Growth School Easiest Way To Market Your Town With Postcards / Episode 110What if I was to tell you their was a cheap way that you could get your local post office to tell everyone in your neighborhood about your business every day of the week? Well it may seem like a fairy tale, but its an actual thing! And today we're going to dive into how you can use this marketing approach to scale your local mom & pop business. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this...

2024-04-1208 min

Small Business Growth School Study Reveals 8 Average Touch Points Before You Can Sell Something Expensive/ Episode 109Frustrated by how many people are saying no to buying your service even though you know it could really help them?!? Its a common problem may mom & pop businesses face, and its not that your stuff is necessarily bad. Its just that most people haven't gotten to know you or your business well enough yet and don't have confidence to move forward. We have to give them that confidence as business owners. With that said, a recent study backs that up by saying that 8...

2024-04-1110 min

Small Business Growth School Sign On Bonus 101 – How To Correctly Use This Tool To Guarantee You Get That Next Hire / Episode 108Ever feel like your town is just too small to have the best talent to draw from for new hires? Or do you just have loads of competitors and its really hard to out compete them on your offer to draw in those "A" players? In today's episode we're going to dig into whats needed to get in large amount of high quality candidates and my secret weapon to making sure they pick you over your anyone else! Welcome to Small Business Growth School, If you're a...

2024-04-1109 min

Small Business Growth School How To Stop Those Annoying Last Minute Cancellations For Any Service Business / Episode 107Ever have your weekly appointment scheduler look like literal SWISS CHESS? Your customers said they were sick, the time wasn't right, they thought price was too high, or my favorite.. they just completely ghost you! I think we all can agree this can be pretty annoying, but it also has a massive effect on how much actual money your business produces you at the end of the month. With that said, in today's episode we're going to do a deep dive into a few...

2024-04-1010 min

Small Business Growth School One Of The Best Paid Ad Platforms For 65+ Aged Customers / Episode 106What if I was to tell you that Google wasn't the search engine platform that was what most seniors used? It would be pretty shocking, knowing that Google has dominated the space for years. But today Im going to go over a platform where MANY seniors go to, and it wouldn't be a stretch to say its specialized for the 65+ population. And knowing this info. is super important with growth for 99% of small mom and pop businesses out there. Simply because the elderly are...

2024-04-1008 min

Small Business Growth School Simple Scales and Fancy Fails / Episode 105Ever thought about having a dancing clown outside of your business selling your stuff with a huge sign? Could this be the newest and greatest marketing strategy in 2024? You may already know the answer! But check out today's episode to dig into what actually scales a small mom and pop business. I'll be covering a talk I had on the subject with a student of mine recently and how he was able to apply a principle to his business that got him out of...

2024-04-0907 min

Small Business Growth School Top Sales Tactic To Sell Any Service Over $99 / Episode 104A study done a few years back found that anything under $99-100 for a majority of the population was considered a impulse buy and didn't require as strong of a sales process. But over that number, it becomes much harder to sell your stuff... Their is a foundational tactic in sales, and its insanely important when your selling something that is NOT an impulse buy (i.e. more than $99). In today's episode we're going to cover what that tactic is and three common examples of how small town businesses...

2024-04-0911 min

Small Business Growth School Can Fliers Ever Outperform Facebook Marketing? / Episode 103Old school Vs New School, who would win? I think you'll be pretty surprised at how this fight goes. We go over 5 different factors that go into this match up that will determine the winner. This is a must see episode if you want to maximize your marketing to bring in the MOST amount of new leads! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host...

2024-04-0808 min

Small Business Growth School Fool Proof Method Using Agencies To Hire Staff For You / Episode 102What if I said you can get a company to actually find and hire amazing staff for you, to run your business 100% while your sipping on a piña colada at the beach? Sounds pretty amazing right? Well if that's interesting to you, Im going to do a deep dive into the two different kinds of agencies you can use for this. And more importantly when to use them. Enjoy the show! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for g...

2024-04-0810 min

Small Business Growth School How Do You 100% Know You Have A “Good” Business? / Episode 101Their are 3 levers you can play with in company to grow it and make it successful ( i.e. 100-300k after tax profit, can be automated, and has big impact on your community). In today's episode, we're going to roll through exactly what those are so your not fighting against your own business to make it profitable. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an...

2024-04-0513 min

Small Business Growth School My 100th Podcast Episode & Updates For Future Shows! / Episode 100It's official, we got to 100 episodes everyone! I want to thank everybody for listening, its been such an amazing ride. And building up this community of small mom & pop businesses has been a real highlight of my own life over this last year or so. With all that said, we've got some great updates on the podcast and what we're going to do for future episodes. Be sure to tune in! Welcome to Small Business Growth School, If you're a small town business owner looking for tips...

2024-04-0506 min

Small Business Growth School Brag About Your Business And Make Thousands Of Dollars At The Same Time / Episode 99Most people that start up a small business having big dreams, and with those "rose colored" glasses just think that if they have a great product/service and tell everyone about it they'll be able to grow that business.... The sad truth is, that simply isn't true. And actually if you brag on your business to strangers, they already don't know you and will think that your likely lying. It could actually hurt your chances of getting new customers. But did you know their is a more indirect way...

2024-04-0408 min

Small Business Growth School The Coca-Cola Company Almost Destroyed Itself In 1985 & The Important Lesson For Us / Episode 98So Coca-Cola started out as a small town business and now they've been in existence for over 136 years! But did you know in the 80's they made a business move that was actually heading them towards closing their doors forever... In today's episode we're going to dissect what happened in 1985. And how all of us small business owners can avoid the same huge mistake from happening in our own small companies. Welcome to Small Business Growth School, If you're a small town business owner looking for tips...

2024-04-0407 min

Small Business Growth School How To Actually Enjoy Your Vacation As A Business Owner / Episode 97Ever have your vacation completely ruined by issues with your staff or general problems that pop up during the trip? If your just starting up a business, this episode will be INSANELY important, because this horror story of a vacation will happen and it'll be awful. Unless you set up a simple system to avoid it. And today, Im going to give you the exact system I use in my own companies to help make sure vacations goes off without a hitch! Welcome to Small Business Growth...

2024-04-0309 min

Small Business Growth School Sure Fire Way To Guarantee You Get Sales In The Next 30 Days / Episode 96Literally a few weeks from having that bank account reach $0? This is a scary but all too common issue with small start up businesses. So the biggest concern these folks often times have is, how can I actually get customers to use my services and physically pay me in the next 30 days, so I can pay my own bills? Well today, Im going to go over a strategy I've used in the past with my own start ups that got me paying customers quickly.

2024-04-0309 min

Small Business Growth School How To Use My “Shock & Awe” Box Strategy To Get Repeat Customers / Episode 95Would you like to be your small towns Santa Claus?!? No, Im not going to convenience you to get the fake beard, the suit, elf friends, and work at the local mall for minimum wage... Even better, Im going to teach you a way to give each new customer a little present that makes them so excited to do business with you that they want to not only buy more but tell all their friends about how great you are in the process! Welcome to Small Business...

2024-04-0209 min

Small Business Growth School Beware – Don’t Be Victim Of New Blog Post Scam / Episode 94Literally anyone with a website or blog is at risk for this crazy little scam that's popped up a few months ago. The worst part about this is that its actually a pretty well put together scam, and if your not aware of it you or even your manager will be sending out a check for up to $500. And you better believe it, you'll never see that money again. Today Im going to fill you in on what this scam is, and how to...

2024-04-0208 min

Small Business Growth School Three Ways To Convince Your Spouse To Go Along With Your Crazy Business Idea / Episode 93Want to start up a small business in your town but want to avoid a divorce in the process?!? Im exaggerating a bit there, but lets face it... if your spouse isn't onboard with this business two bad things will happen. You could either cave in and never start the business, always wonder what if. And have serious regret and even resentment when you get to the end of your life. Or you push forward anyway and they will make it 5x's as hard...

2024-04-0108 min

Small Business Growth School Easy Way To Steal All-Star Employees From Your Competition / Episode 92Ever wonder how you can get your dream employee... 1. Lives nearby 2. Is already FULLY trained in what you want them to do 3. You can hire quickly Wonder no longer, you can get them from your competition! Today Im going to show you the exact method I use to do this to get new staff quickly and do it in an ethical way. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies...

2024-04-0108 min

Small Business Growth School Making Old School Billboards That Actually Get You Customers / Episode 91We're going "old school" today! Who hasn't seen those huge billboards that those mega corporations are using get loads of customers? Only problem with those is that they can cost thousands of dollars a month, and its just not something we can afford as small business owners. but I've got a secret for you... Today Im going to show you how you can actually market using a small town billboard approach. Tune in to see how to get one started! Welcome to Small Business Growth School, If...

2024-03-2909 min

Small Business Growth School Want To 10x Your Customer Experience & Scale? – Listen To This! / Episode 90Ever pull up to a fast food drive through and after the experience question if these kids have ever even interacted with another human being in their life?! This is obviously an extreme, but its all too common in small town businesses too. Today we're going to talk about some quick and easy adjustments you can make to your companies customer experience that will blow your competition out of the water. Because yes we want to be friendly, but how do we craft an...

2024-03-2910 min

Small Business Growth School How To Create A Horrible Marketing Plan / Episode 89Want to only get .0001% of the people in your small town to actually buy your stuff? If so you should follow the 5 approaches in today's episode. If your like me though and you want to actually feed your family and even go on nice vacations lets try to do the exact opposite! We're going to have some fun with this one today, talk to you soon! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing...

2024-03-2810 min

Small Business Growth School The Emergency Fund: One Thing That Actually Allows Entrepreneurs To Sleep At Night / Episode 88I would say my emergency fund has been the "secret weapon" in all my businesses. This may come off as a shock to you, and most people may not even know much about this kind of business asset and if they do they just get bored out of there mind with the idea. If you actually set yours up correctly though, you will not only provide your small business with a high level of security but you'll also be able to sleep like a baby at night.

2024-03-2809 min

Small Business Growth School Why I Don’t Want You To Make 1 Million In Revenue / Episode 87$1,000,000 sounds pretty good right?.. Their is actually a "dark" side that's associated with a 1 mil revenue. We're going to dig into two reasons today, why you may want to re-think that and what's a great alternative for your small business! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now a business coach that specializes in working...

2024-03-2709 min

Small Business Growth School How To Get A (Rent Free) Building For Your Business / Episode 86Looking to get a building for your new start up? Alright brace yourself for this... it may be around $2,000 to $3,000 for a "cozy"/claustrophobic little space. And cherry on top, you won't even own this building. I have a better idea, lets use a negotiation strategy Im going to teach you today to get your space completely free or at a low cost of $50/month (yes, I've made a monthly rental deal for that much!). Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools...

2024-03-2711 min

Small Business Growth School What If I Lost It ALL And Had To Start Back Up With $0?/ Episode 85Wonder what I'd do if all my businesses suddenly disappeared when I woke up, and I didn't have a dollar to my name? What would I do step by step to get back the financial and time freedom I once had? In today's episode Im going to answer all of those questions and take you on a little hypothetical rags to riches story that should help anyone understand that you can grow a profitable business in any town, even if you have zero dollars! Welcome to Small...

2024-03-2612 min

Small Business Growth School Why Your Facebook Paid Ads Won’t Work This Year / Episode 84Did you know that Elon Musk challenged Facebook founder Mark Zuckerburg to street fight in the Roman coliseum?!? That actually happened, but last minute Mark Turned it down. With that said, many may question Mark's fighting ability but no one will question the effectiveness of his platform Facebook. Except for this year... Their is something happening this year that would cause Facebook NOT to work for you small business. Tune in to today's episode to find out what that is and how to avoid...

2024-03-2607 min

Small Business Growth School 6 “Brain Hacks” To Optimize Business Performance / Episode 83Ever just feel a little sluggish through the day? Or maybe just not very motivated to put in the work to grow that business? It may not just be a lack of "willpower." The human body is insanely complex, and many variables can affect your performing in the business. Today we're reviewing six things that have been highly studied and even used in my own personal life for many years to improve cognition. Lets dig in! Welcome to Small Business Growth School, If you're a small town...

2024-03-2508 min

Small Business Growth School Disney’s “Blitzkrieg” Marketing Strategy That Can Be Used To Grow Your Business / Episode 82Did you know that Disney sells a $285,000 crystal castle at magic kingdom? Even more surprisingly though, is that loads of people will actually buy them! To say that Disney is very smart business is an understatement. From the super expensive services or products all the way to the killer experience, there's a lot to be learned from them. Today Im going to do a deep dive into the Blitzkrieg strategy employed by Disney from its early days as a mom and pop business up...

2024-03-2509 min

Small Business Growth School Color & Price Psychology Secrets That Can Be Used In Any Small Town Business / Episode 81Humans are super emotional creatures, and its pretty crazy how small things can effect us. To be a successful small business you have to understand people and these "small" things. Today's topic we're doing a dive into how you can use color in your website, building, products, services, etc. to maximize sales with human psychology in mind. And also how you can structure your pricing to help people be more likely to test out your stuff! Welcome to Small Business Growth School...

2024-03-2209 min

Small Business Growth School Should You Market Before You Even Have A Business “Set Up” ? / Episode 80Is it a complete waste of time to market before you open your doors or is it a genius move that will produce you loads of profits quickly? Im going to answer that exact question today, because it's an insanely important one. Tune in to find out! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is now...

2024-03-2212 min

Small Business Growth School Want To Easily Get 18 Potential New Hires To Automate Your Business - In Just A Few Sec? / Episode 79You finally built up the courage to quit that soul sucking 9-5 job you had for years to soon find out that your now working.... even MORE hours with your own business and your making LESS money! This happens to many folks that make the shift and they are lacking two important things to make this change successful.... 1. Learning how to really market 2. Learning how to hire staff to run the business for you The whole learning to marketing part, you can check out the...

2024-03-2107 min

Small Business Growth School Free Marketing Vs Paid Marketing – Which Is Better? / Episode 78The age old question... which kind of marketing will really blow up my business? Should I invest all of my time into the paid stuff or should I go deep into free marketing strategies? These questions literally keep business owners up at night, because if they get it wrong they may go out of business or even worse be stuck in a business for years that's a nightmare to have. Luckily today we're going to clear up any confusion and tell you which is...

2024-03-2111 min

Small Business Growth School LLC 101 – Need To Know Information To Set This Up & Protect Your Business / Episode 77Starting up a new business or just got going and are petrified that you may get it wrong when it comes to setting up your LLC? No worries, I've got you covered! Today Im going to walk you through exactly what I'd do if I was getting an LLC today. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA...

2024-03-2007 min

Small Business Growth School Hackers- The Newest Financial Threat To Small Businesses In 2024 / Episode 76Over the last 3-4 months we lost $40,000, had to get a new company card, had a hacker that could see us on our screens, and even lost control of all of our Facebook ads! If this can happen in businesses that are in a town of 388, it can happen anywhere! So with that said, today we're going to go over the cyber threats that are present in 2024 for your small business and two steps you can put into place today that help you avoid losing cash and avoid the...

2024-03-2012 min

Small Business Growth School How Any Small Business Can Break Even Before Their 3rd Month / Episode 75With my years of coaching new businesses, one of the best markers I've found of ultimate success for any new small business is its ability to break even within the first 3 months. Because if a owner struggles financially with a business longer than this, its just not very sustainable and the business will usually flop. If your starting a new business or have already started one this may be one of the most important episodes you can listen to. Theirs three steps I go...

2024-03-1908 min

Small Business Growth School Why Chasing Subscribers Will Bankrupt Your Small Business / Episode 74The YouTube star MrBeast brings in 700 million dollars a year from building up his subscribers. Seems like we should be aiming for that for our small businesses right?!? Wrong... MrBeast is a rare unicorn. Its super impressive what hes done, but focusing just on getting more subscribers for your free content in the early days or with a struggling mom & pop business is the wrong direction to go. This is due to the fact that you need customers right away, and a free content strategy takes much longer to...

2024-03-1907 min

Small Business Growth School Experience At My Local Carwash That Blew My Mind / Episode 73I have never seen such high level marketing and sales strategies being used at any car wash before. This place was one of a kind, and today Im going to break down my experience using this business step by step. Listen closely and you'll be able to take out loads of great marketing, sales, and fulfillment strategies regardless of the niche your in! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this...

2024-03-1811 min

Small Business Growth School The 4 Reasons Why Google Paid Ad’s Will NOT Work For You / Episode 72Google has over 1.5 billion people using their platform each month! So I think its pretty safe to say that if you have a small town business... this is where people are at. In today's episode we're going to dig into four deadly mistakes that many business owners (.. including myself) have made in the past that stopped this form of marketing for being effective. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this...

2024-03-1810 min

Small Business Growth School The Best Business Book On Planet Earth – #1 Lesson To Learn From It / Episode 71Wouldn't it be nice to know what the greatest business book of all time is? A book that could teach you years of hard business lessons without all the pain felt by making all the mistakes along the way? Well I've got you covered today, Im going to talk about what I consider the best business book of all time. The one that has the best knowledge to help you succeed with a small town business. Tune in to learn what the name of...

2024-03-1508 min

Small Business Growth School Crazy Whiteboard Exercise To Help You Easily Find More Stuff To Sell / Episode 70The hardest sell your ever going to make in your business is always the very first one. And so many small businesses just have this happening with every lead. It's the definition of madness! Yes, you have to sell your service or product to new people. But why not sell them more stuff after that first purchase? Not only will it be a much easier sell to make, but it can increase your bottom line and improve the customer experience in the process.

2024-03-1508 min

Small Business Growth School Help – I Have Seasonal Business & No Customers Coming In / Episode 69EVERY single business on planet Earth has fluctuations in the amount of customers they have coming in throughout different times of the entire year. This can be seen directly with more season focused companies (Ex, amusement parks, resort town businesses, outdoor experience businesses, etc.). But it can also be felt more subtly with all small businesses during holidays or other times where customers are distracted or pushed away from your business. Today we're going to go over all the ways you can protect your...

2024-03-1407 min

Small Business Growth School Throw Out Your Business Cards – These 2 Alternatives Are Better / Episode 68This may be a little controversial, but business cards are so overrated. So much bad advice is given out to new business owners, and the biggest one I hear is to buy a few thousand business cards with some fancy colors. And watch the new customers come in by the dozens. Sounds great, but it simply isn't true. So lets dig into today what are two MUCH better alternatives to the traditional business card. Welcome to Small Business Growth School, If you're a small town business owner...

2024-03-1412 min

Small Business Growth School Bizarre Mindset Shift That Stops Owners From Losing At Business / Episode 67Around 65% of small business owners will be out of business by the 10 year marker. What if you could figure out a way to lower that stat? What if you could figure out how not to lose in business? Today we're going to go over a strategy I learned from a few business coaches years ago that were WAY more successful then me. Its a mind set exercise that helps you when hard times happen in business.. which they will ...

2024-03-1308 min

Small Business Growth School Help… I Have No Idea How To Price My Service/Product! / Episode 66What if you were an employee and your boss came up to you and said their were going to give you a $75,000 raise. Would you turn them down?I would hope not! This is what Im doing in today's episode, I will give you a massive pay rise this, but only if you accept it. Tune in to learn more. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for...

2024-03-1311 min

Small Business Growth School How To Apply McDonalds Genius McRib Strategy To Any Small Business / Episode 65Mcdonald's opened its doors in 1940.. which means its a small mom and pop business that has lasted 84 years! Yes its a massive corporation now, but that's because its used solid small business marketing strategies to get there. And guess what, some of those approaches they still use today! So today, we're going to dissect one of those powerful marketing strategies and talk about how you can apply it to your own business.. even if you don't sell burgers! Welcome to Small Business...

2024-03-1209 min

Small Business Growth School The Only Two Business “Structures” On Planet Earth To Grow Your Company / Episode 64Want to have more of an impact on your small community? Want to have more time with your family? Or do you want to be able to buy that dream house or just go on a vacation? All of these things are outcomes of actually growing your small business. So today we're going to roll through two business structures you must set up if you want to hit those goals. Enjoy! Welcome to Small Business Growth School, If you're a small town...

2024-03-1211 min

Small Business Growth School What To Do If You Get Trashed By 1 Star Review On Goggle? / Episode 63Even if you are running the greatest business of all time... someone will blast you on Google, Facebook, or even Yelp. So with that said, today we're going to dig into what you do when you get a bad review to insure that leads still come in smoothly. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses in VA and is...

2024-03-1109 min

Small Business Growth School Why I Made Ginormous Change In How I Post On Social Media / Episode 62There are two ways to post on organic social media. And if you pick the wrong approach for your business then best case scenario you just won't get customers.. worse case scenario you will waste loads of time, money, and actually produce "bad word of mouth." Tune in to today's episode, to dig into which approach you should be applying to your own business! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you...

2024-03-1110 min

Small Business Growth School (Advice From $100M Net Worth Business Owner) How To Rid Yourself Of Anxiety & Depression / Episode 61Over 30% of the entire US population is dealing with some sort of anxiety or depression! And if you think about it, us business owners are under a whole lot more stress with running these small companies than average joe folks. So I got some advice from an insanely successful business owner of some massively sized companies. And if anyone is going to teach us about how to manage anxiety and stress its going to be him. Running companies of those size without anxiety is...

2024-03-0812 min

Small Business Growth School Powerful “Old Timey” Marketing Strategy That Still Works / Episode 60Is their any marketing strategy that was used in say... 1877 and could still be used today? Actually their is! Today we're going to go over a powerful strategy that was created in the 1800's and still insanely effective with small businesses today. I know this, because its actually being used in ALL of my own companies at the time of this episode but pretty great results. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing...

2024-03-0810 min

Small Business Growth School My Personal Morning Routine That’s Been Invaluable For Business Success / Episode 59What sort of morning routine should you be doing to maximize your business success? Some folks will tell you to meditate, run for a few hours, drink a coffee, do a ice bath, etc... Im not here to say that any of those things above are bad, but I will go through the routine I've been using the last 6 years that I can say 100% has brought me success personally. Enjoy! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools...

2024-03-0709 min

Small Business Growth School How To Find New Marketing Strategies In The 21st Century? / Episode 58Do have serious FOMO that your going to miss out on all the customers you could grab from the newest social media platform you have clue about? What about dreading the day when your top performing marketing strategy no longer works because of the newest technological changes? Don't worry one bit, I'll cover both of these topics and more in today's episode! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast...

2024-03-0608 min

Small Business Growth School Time Blocking 101: How To Get More SH*T Done / Episode 57Feel like your running your business without direction and your stuck with no real growth? Could be a lot of factors behind not having a business reaching its full potential, but today Im going to teach you about a simple principle that can get many folks out of this funk. When I opened my first business it really accelerated how quickly I could raise profits and automate. So listen up and see if you can apply this to your own company! Welcome to Small Business Growth School...

2024-03-0509 min

Small Business Growth School Top Headline Secrets From 10 Years Of Courses Put Into 10 Minute Podcast / Episode 56I've literally spent thousands in sales courses over 10+ years, and even invested hours & hours to digging into the books of the greatest copywriters of all time. So today Im compiling all of that into a nice neat package of 10 minutes of the BEST headlines to use for your social media posts (...and all other marketing). Enjoy! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner...

2024-03-0410 min

Small Business Growth School The Real Reason Why Your Leads Say No / Episode 55What if you could read minds, you'd be the greatest sales person on planet Earth! You'd be able to see what a person actually wants with 100% accuracy, and what sort of objections they really have. Then if your service or product could give them that solution you could then easily address the real reason why their saying no. Unfortunately I won't be able to teach you how to read minds... but I'll give you the next best thing. In...

2024-03-0110 min

Small Business Growth School My 3 Favorite Lead Magnets To Get New Buyers In The Next 24 Hours / Episode 54What if a random person walked up to you and said they wanted to make children with you? Hopefully you would run very far and very fast away from them! It's because they don't know you and you haven't built up a relationship to get to that point. The same is true with business. Expecting to walk up to a stranger and for them to just buy your stuff is crazy. For this reason that's why lead magnets were...

2024-02-2911 min

Small Business Growth School Biggest 6 Threats To Small Town Businesses In The US / Episode 53If I could time travel and tell myself about the biggest threats to my early businesses would I do it.... OF COURSE! Now you don't have the ability of time travel, but lets go with the next best thing... Having multiple small town businesses myself and coaching small town business owners all over the US, I've picked up on what the biggest threats are to these types of businesses in 2024. So tune in and let me see If I can help you avoid these...

2024-02-2817 min

Small Business Growth School Why Websites Are NOT Needed For Small Businesses In 2024 / Episode 52Do you need to have a website to get a small business profitable... or course not! A big problem small business owners come across is they think they need to have this big fancy website before they can ever dream about marketing. Today's episode will challenge that thought process, show you how to market without a website, and how to actually grow your small town business so you can start making some profits today! Welcome to Small Business Growth School, If you're a small town business owner...

2024-02-2707 min

Small Business Growth School How Poor Manners Will Get You More Customers / Episode 51I'd say that 99% of traditional manners are actually a good to practice, but in business it really does pay to not have manners! We're going to cover today how to relentlessly follow up with customers and be "pushy" in a way that will not only get you more customers but maintain a great relationship along the way. Also their is ONE exception to this rule, and we're going to lay this out today as well to protect your business from appearing spammy or getting loads of bad reviews.

2024-02-2607 min

Small Business Growth School Help…I’ve Got Too Much Competition! / Episode 50Looking to grow your small business or even start one in the first place, but have just one big problem? Having established competition.... It's a very common threat for small town businesses and it can be daunting one to overcome. Because lets face it, those competitors have more customers, more reviews, more word of mouth, and just more time in the market. So the entire town knows about them, why would locals want to go to your place instead? ...

2024-02-2309 min

Small Business Growth School Creating Insane Offers Customers Would Be Crazy To Refuse (4-5x Your Conversions) / Episode 49Did you know that even if you pick the right marketing platforms your business could still crash pretty hard and go bankrupt? Its very much true, and I've seen it happen countless times with many small town businesses. The secret ingredient of a successful business lies in the offer. You have to make your offer to new leads irresistible. And today we're going to cover how to exactly do that! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools...

2024-02-2211 min

Small Business Growth School Lessons From Costco: How to Lose Money But Still Be Insanely Profitable? / Episode 48Who doesn't love Costco? Endless free samples, enough food to prep for the apocalypse, and of course those tasty $1.50 hot dogs.. its a clear winner! As small town businesses we can take lessons from big chains like Costco, because they started as single location mom & pop businesses. And they've kept many of the strategies that gave them so much growth from the early days. So today we're covering a very powerful one they've used to grow, check it out in today's episode! Welcome to Small Business Growth...

2024-02-2106 min

Small Business Growth School Two Key Steps To Turning All Of Your Customers Into High Performing Sales People / Episode 47What if for every new customer you got another one completely free... That would be a pretty sweet deal wouldn't it? Today we're going to go over two very easy and powerful strategies to make this happen in your own small town business. And I can almost promise you that your competition down the street isn't doing it! Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson...

2024-02-2010 min

Small Business Growth School New LinkedIn Groups Marketing Strategy I’m Currently Testing / Episode 46Want to figure out the newest platforms or marketing approaches that can bring your small town business in loads of high quality leads? If your answer was "Yes", then your going to love this podcast. I always keep up to date with the newest marketing approaches. One thing I love to do is test them in all of my own small town businesses. Im going to do that very thing with LinkedIn Group marketing over the coming months, so I can tell all you listeners how to implement it...

2024-02-1908 min

Small Business Growth School Just Do It Already! (…How to Open a Business Quickly – 3 Essentials) / Episode 45Every heard of analysis paralysis? Its a common thing that a lot of us business owners deal with. It's a thought pattern where things have to be "perfect" before we can do the next thing. This could be with starting a business or heck even just getting momentum/growth in your small town business. Today we talk about how to overcome this paralysis and what are the 3 actual things you truly need to have in place before a business can getting moving. Welcome to Small Business Growth...

2024-02-1612 min

Small Business Growth School Why You SHOULDN’T Be A Business Owner… / Episode 44In today's episode we're going to go over the biggest fears that small town business owners have that literally haunt them at night. These things are the reasons why not everyone starts up their own small business. But even more important than this, we're going to cover 3 things you can do to stack the odds in your favor to get rid of these fears and reduce your risk of failing. Welcome to Small Business Growth School, If you're a small town business owner looking for tips, tools...

2024-02-1508 min