Arpit Choudhury - Podcast Details

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The Agentic Edge PodcastYour CMS is a gold mine: time to digSchaun Wheeler and Arpit Choudhury talk about Content Management Systems (CMS) and how they are a treasury of information that can be leveraged for hyper-personalization. They explore how generative AI is transforming CMS, the importance of data quality, and the potential of LLMs in enhancing user experiences. The discussion also covers the challenges of implementing AI in recommendation systems, the significance of integrating external data, and the future of personalization in various applications, including food delivery and travel.KEY POINTS* CMSs are often seen as repositories of content to present on webpages but they can...2024-10-2342 min

The Agentic Edge PodcastGet comfortable with Decision AutomationPaul Meinshausen and Schaun Wheeler talk about the key components behind decision-making and what goes into automating it in this discussion hosted by Arpit Choudhury. They emphasize that successful decision automation includes understanding the nuances of decision repeatability, outcome evaluation, user preferences, and business constraints. They discuss the importance of designing systems that can learn effectively from user interactions, the limitations of current approaches, and the ongoing need for human input to provide crucial context.KEY POINTS: 1. Decisions can be broken down into three components:* The decision set (options of the decision)2024-10-0737 min

The Agentic Edge PodcastYou can't Google your way to a recommender systemSchaun Wheeler and DJ Rich delve into the intricacies of building recommender systems in this podcast hosted by Arpit Choudhury. The discussion highlights the steps to developing a recommender system, practical advice for startups, and the evolving landscape of recommender technologies. KEY POINTS: * Identify the Problem: Recommender systems address the "discovery problem" by helping users sift through vast amounts of options to find relevant content quickly. Recognizing this problem is crucial before diving into solutions.* System Components: Recommender systems are complex and involve multiple components such as:* Item Inventory: Detailed metadata ab...2024-09-0229 min

Better Done Than PerfectData-powered Growth with Arpit ChoudhuryHow do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.Visit our website for the detailed episode recap with key learnings.DatabeatsMake (formerly Integromat) — Arpit’s previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit’s bookFollow Arpit on LinkedInThanks for listening! If you found the episode useful, please spread the word about the sh...2024-04-1940 min

UI Breakfast: UI/UX Design and Product StrategyBDTP. Data-powered Growth with Arpit ChoudhuryToday we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDatabeatsMake (formerly Integromat) — Arpit’s previous place of workGood Data To Growth: The GDG ModelMeasuring the ROI of Email with Claudiu MurariuGet Arpit’s bookFollow Arpit on LinkedInThanks for listening! If you found...2024-04-1940 min

Humans of Martech95: Battle of the CDPs: Packaged vs. Composable, 10 experts weigh inWhat’s up everyone, today we’re taking a deep dive into customer data and the stack that enables marketers to activate it. We’ll be introducing you to packaged customer data platforms and the more flexible options of composable customer data stacks and getting different perspectives on which option is best.I’ve used both options at different companies and have had the pleasure of partnering with really smart data engineers and up and coming data tools and I’m excited to dive in.Here’s today’s main takeaway: The debate between packaged and composable...2023-10-311h 00

Humans of Martech87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copyWhat’s folks, today I’m pumped to be joined by Michael Katz, CEO and co-founder at mParticle, the leading independent customer data platform.Summary: In the contentious debate over Packaged and Composable CDPs, Michael delivers a clear-eyed perspective that cuts through the hype. Rejecting the idea that Pacakged CDPs are becoming obsolete, he emphasizes the continued importance of data quality, integrity, and privacy, and he warns against becoming entangled in marketing illusions. He also highlights the need for adaptability, dismissing some of the more pervasive myths in the martech landscape, such as the magic of zero copy...2023-09-0557 min

UI Breakfast: UI/UX Design and Product StrategyEpisode 261: Storytelling in Marketing with Rebecca L. WeberHow can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Writing Coach Podcast with Rebecca L. WeberThe Hero’s Journey — a book by Joseph CampbellAhrefs BlogArpit Choudhury of astorikOn My Bookshelf: Essent...2023-03-1044 min $What\'s New In Data$ What's New In DataThe Modern Data Divide with Arpit ChoudhuryWe host Arpit Choudhury – well known for his work in building data communities such as Astorik.com – to talk about the 'modern data divide' and how to overcome friction between data people and non-data people. Arpit also talks about the value of 'all in one' tools versus having a multivariate modern data stack. Follow Arpit Choudhury on Linkedin and check out his community of data practitioners at Astorik.com What's New In Data is a data thought leadership series hosted by John Kutay who leads data and products at Striim. What's New In Data hosts industry practitioners to disc...2022-06-2933 min

Between Product and PartnershipsDefining Data Integration and The Modern Data Landscape - Episode 3Arpit Choudhury, the Founder of astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem. The experienced data leader and educator talks about the biggest challenges to offering and managing product integrations, how to assess the internal data landscape of b2b customers when building integrations, how customers are currently evaluating integrations, and more. Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here: Blog: https://www...2022-06-1041 min

The Data-led PodcastOnboarding In-App Guides: Best Practices | With Ramli John, Esben Friis-Jensen, Pulkit Agrawal In this first episode of series 2 of the Data-led podcast, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Astorik and Data-led Academy, and special guests:Ramli John, Director of Training Managing Director at ProductLed, Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow, Pulkit Agrawal, Co-founder and CEO at Chameleon, as they discuss in-app guides. Successful trends for building in-app guides, how to build an ef...2021-12-1622 min

The People of Digital MarketingInterview with Arpit Choudhury - Data Isn’t Scary: A Discussion About Product-Led Growth - Episode #51"Being data-led is core to becoming product-led…” Arpit is a non-engineer who loves data and APIs and believes that everybody, irrespective of their technical chops, should gain data literacy to stay relevant. He likes to spend his days thinking, writing in simple terms, and answering questions about data. He also firmly believes in the power of delayed gratification. In this episode we talked about how Arpit refines his ideas through writing, the importance of product analytics tools for growth marketing, what is product-led growth, the four core elements of a “data stack,” his definition of “data spaghe...2021-08-1327 min

ProductLed PodcastProduct-Led Data with Arpit ChoudhuryArpit Choudhury is the founder of Data-led Academy, a go-to place for anybody to learn how to work with data. In this episode, he explains why data is at the heart of being product-led and offers advice on implementation and documentation. He also talks about the different types of technologies and tools that startups should know about and consider investing in. Show Notes [01:18] What being data-led means to Arpit [02:39] Why product-led companies should be data-led [07:13] On data collection, storage, analysis, and activation [13:25] Some of the most popular tool...2021-07-0642 min

The Data-led PodcastMarketing attribution: The role of data to get it right | With Scott Desgrosseilliers of Wicked Reports In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Scott Desgrosseilliers, CEO of Wicked Reports, as they discuss marketing attribution: why it is important, who should care about it, what are other attribution challenges one should be aware of, key elements of attribution and so much more. ConclusionsMany marketers admit that attribution is important, however not many people use it, because execution is not...2021-06-3038 min

The Data-led PodcastWhy companies fail to use their data and how to change that | With Ruben UgarteIn this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Ruben Ugarte, Author of The Data Mirage, as they discuss the biggest misconceptions surrounding data, the impact that the pandemic has had on the data space in the last year, the skills that anyone can learn to thrive in the data-led world, how companies can be data-led with or without hiring a data scientist, what the best companies do with their data th...2021-06-1635 min

The Data-led PodcastThe rise of server-side tracking and its impact on advertising | With Greg Brunk of MetaRouterThe advent of a cookieless world is upon us and every business that relies on online advertising in any form will be affected by it. Third-party cookies are going away from the Chrome browser whereas Safari and Firefox disable them by default. So how does this affect online advertising?In this episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, and Arpit Choudhury, Founder of Data-led Academy, and special guest Greg Brunk, Head of Product at MetaRouter, as they dive into server-side...2021-06-0225 min

DataTalks.ClubBecoming a Data-led Professional - Arpit ChoudhuryWe talked about: Data-led academy Arpit’s background Growth marketing Being data-led Data-led vs data-driven Documenting your data: creating a tracking plan Understanding your data Tools for creating a tracking plan Data flow stages Tracking events — examples Collecting the data Storing and analyzing the data Data activation Tools for data collection Data warehouses Reverse ETL tools Customer data platforms Modern data stack for growth Buy vs build People we need to in the data flow Data democratization Motivating people to document data Product-led vs data-led Links: https://dataled.academy/ Join...2021-05-281h 00

The Data-led PodcastThe modern data stack for growth: Why every company needs itWhat is a modern data stack? Well, depends on whom you're asking. Ask a Head of Data or any data practitioner like an analyst, engineer, or scientist and they are likely to swear by Fivetran or Stitch for ingestion, Snowflake or BigQuery for warehousing, dbt for transformation, and Looker or Mode for BI. Essentially, the focus here is on analytics and therefore it is fair to refer to this as the modern data stack for analytics.But if you ask a Head of Growth or any product/marketing professional what their data stack looks like, y...2021-05-0528 min

The Data-led PodcastWeb analytics vs product analytics and the data that powers each of them | With Patrick Thompson of IterativelyWeb analytics helps understand the sources from where people land on your website and how they navigate through the different pages. Product analytics helps understand how users interact with your product. It tells you what actions or events users perform, or for that matter, don’t perform once they are inside your product. In this episode of The Data-led Professional podcast, Patrick Thompson, Co-founder of Iteratively — a data collection tool — joined hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy to talk about: What is the difference between web analytics and product analytics?Why do you need...2021-04-2128 min

The Data-led PodcastData Tracking: How to build a tracking strategy for your customer dataTracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and documenting it in a tracking plan is the first step before implementing any analytics or engagement solution. In this episode, hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy talk about: How do you decide what customer data to track?What is a data tracking plan and how do you build it?What are the risks of n...2021-04-0832 min

The Data-led PodcastHow to build a single source of truth for your customer data | With Tejas Manohar of HightouchThe single source of truth for customer data refers to a software system that is able to store data generated across multiple customer touchpoints in a structured manner. In practice, a source of truth can be a Customer Data Platform such as mParticle or a Data Warehouse such as Snowflake. Depending on the needs and available resources, businesses today can opt for either of these approaches to build their source of truth for customer data. That said, large businesses that have many data sources and a variety of different use cases for customer data can use a...2021-03-2533 min

The Data-led PodcastData democratization: What it really is and how it impacts team alignmentData democratization is the ongoing process of enabling everybody in an organization, irrespective of their technical know-how, to work with data, feel comfortable talking about data, and as a result, make data-led decisions. In this episode, hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy talk about : Which team generally owns data operations?What is the impact of a tightly-aligned team on an organization’s business goals?Should every department use their own data tools or should the tools be standardized across the organization?NEXT STEPS:Read the definitive guide on data democratizationSubscribe to the I...2021-03-1130 min

Martech Masters: Presented By Nextiny MarketingData Management and No-Code Integrations: Arpit Choudhury, Product Marketing Manager, TrifactaArpit Choudhury of Trifacta joins this week's episode of Martech Masters to bring his expertise in data management and no-code integrations. Arpit talks on native vs API integrations, data transformation and management, utilizing and acting upon your data, educating with data, his data-led academy, and so much more.2020-10-2827 min

Martech Masters: Presented By Nextiny MarketingData Management and No-Code Integrations: Arpit Choudhury, Product Marketing Manager, Trifacta 2020-10-2827 min

Wharton FinTech PodcastArpit Ratan, Co-Founder and Head of Business Development of SignzyIn our latest podcast, recorded late last summer, Shompa Choudhury (WG ’20) is joined by Arpit Ratan, Co-Founder and Head of Business Development of Signzy (https://signzy.com/). Signzy is a FinTech startup offering digital onboarding solutions to enable secure digital compliance via artificial intelligence and blockchain. In this interview, Arpit explains how he chose to embark on a career in FinTech after studying and practicing the law. India’s ever-growing FinTech landscape features a plethora of players – from incumbents to digital players to the government. With Signzy’s role as a data and technology-based enabler for financial services, Arpit provides valuable...2020-04-2835 min