Shows
Test. Learn. Grow.Level and WebMechanix Join ForcesJoin us for a landmark episode of Test. Learn. Grow. as we discuss the merger of Level Agency and WebMechanix. Hear from Level CEO Patrick Patterson and WebMechanix co-founders Chris Mechanic and Arsham Mirshah about how their shared values and complementary strengths are poised to transform performance marketing.Explore the cultural synergy and future strategies that will enhance their client services and set new industry standards. A must-listen for insights into the power of strategic mergers in marketing.2024-05-1546 min
The Revenue-Driven CMOMTM#34: Core Web Vitals: The Next Big Google Ranking Factor in 2021It's another episode of "More Than Marketing." I'm your host, Arsham Mirshah, and we're talking about a big search algorithm that Google will drop in May 2021 called Core Web Vitals. It will impact your SEO, so we're going to talk about what it is and what to do about it. I am honored to have two team members with me today, Alex Swope, Senior Strategist at WebMechanix, and Dave Brong, our CTO, Chief Technical Officer. You could look at this update as a challenge, but you can also look at it as an o...2021-02-1231 minThe Revenue-Driven CMOMTM#14: 7 essential tips for strategic leadership with living legend Paul FieldWelcome back to another episode of More Than Marketing. I'm your host, Arsham Mirshah. I'm joined by Paul Field, a marketing consultant who has worked for decades in the highest levels of the advertising industry in New York. Early in his career, Paul would see people in meetings lead the discussion and have their thoughts and recommendations respected. Over the years, he's developed a framework called The Essential Seven to help you recreate these results in your meetings and identify important problems and opportunities for a business.2019-04-1138 minThe Revenue-Driven CMOMTM#12: Why the best marketers are T-shaped with Ameet LuharWelcome back to another episode of More Than Marketing. I'm your host, Arsham Mirshah. I'm here with Ameet Luhar today. We're gonna be discussing what we here at WebMechanix refer to as a "t-shaped marketer" meaning someone who is broadly capable across many areas of marketing and has one or more areas they are deeply knowledgeable in, hence the t-shape.2019-03-2022 minThe Revenue-Driven CMOMTM Ep#8: How To Use Google Tag Manager to Master MarTech with Derek CavalieroWelcome back to another episode of More Than Marketing. I'm your host, Arsham Mirshah, and I'm joined today with Derek Cavaliero, the senior director of engineering. Today, we're talking about what is Google Tag Manager (GTM), the benefits of it, and how to use it to master MarTech.2019-02-1422 minThe Revenue-Driven CMOMTM Ep#3: Applying Machine Learning to Your Paid Advertising Strategy with Tyler CarsonI am your host Arsham Mirshah. I have with me today the beautiful NASA bound Tyler Carson. Tyler is a senior strategist here at WebMechanix. He's a subject matter expert as well on paid media. Pretty much anything that you can buy media online. If you can place an ad. If you can buy an email newsletter. This guy knows how to do it. He knows the best practices. He does it all day every day. I think in particular I would say your strongest suits are probably Google Ads, Facebook, Bing Ads. And we want to talk about...2018-12-1020 min
The Revenue-Driven CMOMTM Ep#0 - Welcome and What's It All About - More Than Marketing PodcastI am your host Arsham Mirshah. I have with me today the beautiful NASA bound Tyler Carson. Tyler is a senior strategist here at WebMechanix. He's a subject matter expert as well on paid media. Pretty much anything that you can buy media online. If you can place an ad. If you can buy an email newsletter. This guy knows how to do it. He knows the best practices. He does it all day every day. I think in particular I would say your strongest suits are probably Google Ads, Facebook, Bing Ads. And we want to talk about...2018-11-1413 min
No Limits SellingChris Mechanic, CEO and Co-Founder at WebMechanixChris Mechanic is the CEO and Co-Founder at @WebMechanix. Chris was recently selected as a finalist by Ernst & Young for their Entrepreneur of the Year award. Chris and his partner (Arsham Mirshah) started WebMechanix in the basement of the family home in 2009. They have grown Webmechanix into a prominent digital agency in the Mid-Atlantic region.
Podcast Highlights:
Add a zero to your price. People will pay more than you think.
Serve people instead of selling to them.
Making guarantees, When you take a risk the rewards are huge
Focus on what distinguishes you from others.
Speaking the same language, use the...2018-10-0425 minNo Limits SellingArsham Mirshah, Co-Founder at WebMechanixArsham Mirshah (@arshammm) is a co-founder and managing partner of WebMechanix, (@WebMechanix) a performance-based digital marketing & advertising agency. He is the glue that keeps the creative, technical, and administrative teams aligned.
Arsham has been on the cutting-edge of marketing technology for more than 10 years. Now, leading a team of over 40 online marketing professionals, Arsham enjoys executing campaigns and demonstrating ROI with concrete data.
He graduated from UMBC with dual majors in Bioinformatics/Computational Biology and Computer Science.
Podcast Highlights:
Get a strong 2nd in command. This allows you to focus on essentials
Organic growth is better than hyper growth
Hire hungry peop...2018-07-0223 min
Business Matters with Mindy Guisewite11 am Tuesdays, "Business Matters," host Mindy Guisewite and Arsham Mirshah, Co-Founder of Webmechanix discuss "Snowballing ROI". How a vibrant company started with a guy in college saying "Hey, I can do that" and ending up helping Business owners grow their own businesses beyond expectations.
Great stories, tips and information for all enterpreneurs.
We will also touch on Paid Media Management, Conversion Maximization and the ever popular SEO.
Join the conversation2013-07-1644 min