Shows
Remarkable Content with Ian FaisonModern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman“A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family.He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys.And in this episode, we’re taking B2B marketing lessons from it with the help of our special guest, CMO at Altimetrik, Jeff Fleischman.Together, we...2024-11-1255 min
Tech Talks DailyDentsu: Redefining Marketing With Agility, AI, and AuthenticityToday, I enjoyed a conversation with Az Raj, EMEA CMO of Merkle, and the UK & Ireland CMO of Dentsu. With over two decades of experience in the digital industry, Az is a recognized thought leader and a member of prestigious boards and committees, including the Forbes Communications Council and the Data & Marketing Association (DMA) customer engagement committee. This episode offers a deep dive into the evolving landscape of marketing, focusing on consumer-centric experiences, agility, and the role of technology in shaping customer interactions. The conversation starts with Azlan introducing himself and his unique approach to marketing, which e...2023-11-0122 min
She Leads with Carly106: Nicole Baer | Marketing ExecutiveNicole is a 25+ year marketing executive who held leadership roles at Aon Hewitt, Zendesk, and Logitech. Rising from a product marketing specialist, she became Corporate VP and Head of Marketing at Aon Hewitt and COO/CMO at Logitech Sports and Human Performance. In 2022, Nicole left Logitech to start a fitness coaching business. Recently, she founded her full-service marketing consultancy, Baer Consulting, following her success with Artemis Marketing Partners, established in 2017. Nicole holds a bachelor's in English and American Literature from UC Santa Barbara and an MBA from Berkeley's Haas School of Business.📹 Video interview available on Youtube.2023-08-2451 min
Main Engine Cut OffT+249: Space Symposium Round Up Plus Drop-In Guests (Live from Space Symposium 2023)Live from the Redwire booth at Space Symposium 2023! I discuss news, announcements, and happenings from the conference, then talk with a trio of drop-in guests: Sean Bedford (Director of Business Development, Astrobotic), Mike DeRosa (Co-Founder & CMO, Gravitics), and Jason Hopkins (Vice President of Strategy and Business Development, Crescent Space).This episode of Main Engine Cut Off is brought to you by 36 executive producers—SmallSpark Space Systems, Matt, Donald, Jan, Robb, Bob, Kris, Tim Dodd (the Everyday Astronaut), Warren, Russell, Stealth Julian, Harrison, Lee, Ryan, Frank, Steve, Chris, Benjamin, The Astrogators at SEE, Fred, Tyler, Theo and Violet, Si...2023-04-3047 min
Growing My B2B BrandBoring is Brutal: Changes to the Event Industry in the Age of COVIDMost people love a great event. Engaging speakers, thought-provoking sessions, networking with guests, great food, and tons of fun. A good event should create an experience that audiences will love. Now we've stepped into the age of COVID and everything has been turned upside down.
Join Sean Specie from Elevate Experiences as he and Cara discuss the risks of planning an event during COVID and what has changed. This includes the idea of doing in-person events, hybrid, and completely online. How do we still make these events engaging and memorable? Find out!
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Send in...2021-02-1029 min
Growing My B2B BrandHow Business Teams Can Collaborate to Automate Their Entire OrganizationsJoin Growing My B2B Brand this week is Kira Tchernikovsky who specializes in collaboration across departments and employees and then what can be done to work better together. Specifically, she looks at sales and marketing within organizations. Right now she is focusing on business automation and how companies can get their businesses to think through their entire process journey just as we have done in marketing with the customer journey. Kira provides important examples and suggestions for improvements.
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Send in a voice message: https://podcasters.spotify.com/pod/show/growingmyb2bbrand/message2021-01-2727 min
Growing My B2B BrandHow Video Will Impact Sales For Your B2B Brand in 2021 with Tyler Lessard of VidyardTyler Lessard of Vidyard joins us on Growing My B2B Brand to discuss the impact of video on sales in 2021, especially for B2B companies. We'll explore important topics such as the struggle for businesses to adapt to a video-first world and some of the reasons why companies need to invest in video in order to grow. We'll also look at how content marketing has changed and why video is so important to content marketing moving forwards. You'll enjoy a lot of wisdom from Tyler who just released his book The Visual Sale: How to Use Video to...2021-01-1326 min
Growing My B2B BrandFind Your Customers: Creating an Addressable Audience with Real People and Real BrandsJoin Cara Posey as she talks with Jeff Sopko of Audience Acuity about identifying and engaging with the correct audience, not just the first audience you find. Jeff knows that despite our efforts with SEO, SEM, Display, and more, half the traffic we engage with online is not human, and we need to find real people if we want to reduce our wasted spend. Whether we're buying coffee or SaaS software, people like buying from people. We all need to ask ourselves how we can build an audience of real people and then engage with them authentically. As Jeff...2021-01-0628 min
Growing My B2B BrandWhy Inbound Marketing Needs the MQL, ABM, and MoreJoin Cara Posey as she talks with Ran Mullins of Relequint about the current state of inbound marketing. Ran has valuable insight on everything from the MQL (marketing qualified lead) to how companies can use tools like HubSpot to assist with ABM (account-based marketing). With unique growth strategies, this episode scratches the surface of what Relequint offers many successful B2B companies. Ran shares some information about his framework for success and how building a repeatable, scalable process can lead even large companies to success.
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Send in a voice message: https://podcasters.spotify.com/pod/show/growingmyb2...2020-12-1723 min
Growing My B2B BrandHospitality, COVID, and Technology: How Hotel Workers Are Moving OnThis week on Growing My B2B Brand I am speaking with Holly Zoba of ScoutSimply.com. Holly is an expert when it comes to hotels, training, and technology. Join us to learn how hospitality workers are adapting to technology and either falling behind or moving forward. Holly also talks about some great tools that anyone can use to improve their sales and customer success initiatives.
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Send in a voice message: https://podcasters.spotify.com/pod/show/growingmyb2bbrand/message2020-12-0934 min
Growing My B2B BrandBuilding Trust Spurs Growth in B2B CompaniesJoin us on Growing My B2B Brand to discuss building and maintaining trust in B2B companies. I'm joined by Ryan Squire, a talented marketing executive with a background in healthcare, technology, and media. He has specific expertise in the importance of trust in the workplace. I will ask him what he advises a business to do if they are looking to grow. We'll also discuss marketing's role in building trust in an organization. Listen in and learn more.
*One note, Tony Hseih of Zappos is mentioned in this podcast episode. This was recorded before he...2020-12-0322 min
Growing My B2B BrandWhy a CEO Needs a Fractional Executive to Build Their B2B BrandJoin us as we discuss the value of a fractional CMO with Matt Shachter, Founder and Fractional CMO with StrategiCMO.com. We will explore the B2B marketing landscape and how fractional CMOs help companies be more competitive. We'll also shine a light on how fractional executives work with in-house marketing and sales teams. In the end, we'll help listeners discern whether fractional CMOs might benefit their B2B company.
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Send in a voice message: https://podcasters.spotify.com/pod/show/growingmyb2bbrand/message2020-12-0125 min
Growing My B2B BrandIntroduction to Growing My B2B Brand Podcast from Artemis CMOHi, I'm Cara Posey and I am the founder and chief marketing officer of Artemis CMO. I'm launching a new podcast called Growing My B2B Brand right after Thanksgiving. It focuses on mid-sized businesses that have reached a plateau and they're looking to get to the next level. We'll also be talking with people who are working with B2B brands and helping them to grow to the next level.
So we have a lot of great guests lined up. I hope you will tune in and listen to the new podcast and give me your...2020-11-1200 min
World Extreme Medicine PodcastThe Dragon Launch, the Moon & Mars with NASA Medical Director JD PolkJD Polk, NASA's Medical Director, on the Dragon, the Moon & Mars.
WEM founder Mark Hannaford chats to NASA Medical Director JD Polk.
'Its phenomenal, no matter how many times I watch a launch its never gets old, the butterflies in your stomach.'
Hot on the heels of the historic Dragon Capsule Launch WEM founder Mark Hannaford was given fantastic access to NASA's Chief Medical Officer JD Polk.
'The exact thermographic sensing that we use on planets is the same type of technology that we are using to detect COVID-19.'
JD has engaged in Space Medicine since th...2020-06-0752 min