Shows
A Change of BrandAmazon with Arthur FoliardAmazon is the world’s largest online retailer, home to a vast catalogue of categories and sub-brands. But as the company expanded, its brand architecture became increasingly fragmented. To bring clarity and cohesion, Amazon turned to Koto. Executive Creative Director Arthur Foliard shares how he and his team rebranded 50 sub-brands across 15 global markets—touching everything from visual identity systems to the Amazon logo itself.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Created by Matchstic (matchstic.com / @matchstic), hosted by Blak...
2025-09-091h 07
Design Journeys#91 Benjamin Lafaurie - ex-Criteo & Matera - La curiosité comme moteur d'opportunitésTu peux soutenir sur le podcast en mettant 5⭐️ sur Apple Podcasts ou Spotify !Benjamin est l’ancien Head of Design de Matera.Dès la sortie du collège, Benjamin se spécialise dans le Design via un CAP puis un Bac pro. Un parcours professionnalisant qui l'amène à découvrir de nombreuses facettes du design à travers ses stages : imprimerie, covering, web... Constatant l'essor du web, il poursuit en DUT, mais décide ensuite de se concentrer sur la gestion...
2025-04-011h 50
Design Journeys[REDIFF] Arthur Foliard - Koto - Mettre sa créativité au service de ses clientsTu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Arthur est Creative Director chez Koto.Lorsqu’il était enfant, Arthur faisait des montages photos sur son ordinateur. Arthur n’aime pas l’école, mais après le bac - qu’il n’a pas eu - il rejoint une école d’arts et se spécialise la communication visuelle.Rapidement, Arthur veut travailler, mais...
2024-08-132h 27
Design Journeys#73 Arthur Foliard - Koto - Mettre sa créativité au service de ses clientsTu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Arthur est Creative Director chez Koto.Lorsqu’il était enfant, Arthur faisait des montages photos sur son ordinateur. Arthur n’aime pas l’école, mais après le bac - qu’il n’a pas eu - il rejoint une école d’arts et se spécialise la communication visuelle.Rapidement, Arthur veut travailler, mais...
2024-02-262h 27
A Change of BrandBolt with Arthur FoliardBolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Arthur Foliard, Creative Director at Koto, shares with us how his team approached the risk of pursuing such a strong and simple idea, as well as the criticism after the fact.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic (matchstic.com / @matchstic), hosted...
2023-08-1534 min
The Follow-upBoltwith—Arthur Foliard, Koto—and—Jason Rosenberg, Bolt—Original post with images at https://bit.ly/bnpodcast064
2023-02-2139 minThe Follow-upBoltwith—Arthur Foliard, Koto—and—Jason Rosenberg, Bolt—Original post with images at https://bit.ly/bnpodcast064
2023-02-2139 min
untalentedLaunching KOTO NEW YORK! Finding your OWN VOICE! Design Schools aren't the ONLY WAY!Creative Director Arthur Foliard is the latest guest on untalented by UNKNOWN...
Arthur is coming up to 6 years at branding studio KOTO and has spent the last 7 months launching KOTO New York.
We chat about the need to be different in New York and why it’s home of the best agencies in the world, what KOTO’s special sauce is, why remote work is damaging the workplace and how schools are not important in the hiring process for KOTO.
Arthur: https://www.linkedin.com/in/arthurfoliard/
🎧 Listen Here: https://linktr.ee/untalentedbyu...
2022-11-1551 min
The Creative Boom PodcastBuilding Koto's New York studio in a post-pandemic world, with Arthur FoliardOur guest on the podcast this week is Arthur Foliard, a creative director originally from Paris who is currently based in New York City.
Arthur has travelled the world since he accepted an internship at Landor Associates in San Francisco over a decade ago. He later moved to London and worked for Pentagram before joining Moving Brands for a couple of years, rising from junior to senior designer. In 2016, Arthur tried his hand at freelancing for under a year but then was snapped up by the London design agency Koto – becoming its Design Director in 2017. He's still th...
2022-10-1757 min
In the MakingDoes Burger King's new logo make you nostalgic?When Burger King launched its new logo and branding identity this winter, a lot of people said the new look felt retro, even nostalgic. But was that really what the King had in mind for its new brand? In our season launch episode, host Khoi Vinh and producers Pippa Johnstone and Dominic Girard investigate the creative upsides and the pitfalls of using nostalgia to inform your design choices.In this episode:Lisa Smith, Executive Creative Director at Jones Knowles Ritchie, and Rapha Abreu, who led the design on the Burger King side, explain the thinking...
2021-04-1226 min