Shows
Google Ad & Meta Ad StrategiesThe most evil Marketing lie of our timeIn this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optimize their marketing efforts by providing clear insights into user behavior and conversion paths.TakeawaysAttribution software often relies on modeled data, leading to inaccuracies.Understanding the complete user journey is crucial for...2025-03-2006 min
Google Ad & Meta Ad StrategiesThe World’s Quickest Google Ads Scaling GuideIn this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.Key Takeaways:🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.🔑 Apply the "Feeder Strategy" (see how here: https://www.youtube.com/watch?v=AoID4oVWO2s) for broader audience reach, enabling efficient and sustainable Google Ads scaling.🔑 When scaling Google Ads, avoid the mistake of over-reli...2025-03-1304 minGoogle Ad & Meta Ad StrategiesHow to BEAT Google at it's Own CPC Game in 3 MinutesHow to Reduce Google Ads CPC!In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversion, and increasing overall conversions, all while spending less. The video details real-world metrics, shares actionable tactics, and invites viewers to reach out if t...2025-03-0603 minGoogle Ad & Meta Ad StrategiesSecrets to Make Facebook Ads Actually WorkSummaryIn this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance the performance of both Facebook Ads and Meta Ads.Takeaways- You can make Facebook Ads and Meta Ads work effectively.- A 153...2025-02-2714 minGoogle Ad & Meta Ad StrategiesNEW Google Ads Secrets, Tips & Strategies to Dominate in 2025Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition. I share real-world experiences, discussing why adding negative keywords can hurt your campaigns, how smart bidding differs from manual bidding, and why patience is key to optimization. Plus, find out how a h...2025-02-2013 minGoogle Ad & Meta Ad StrategiesAaron Young Says STOP Scaling Google Ads (Until You Do This)In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions and messaging tailored to different stages of the customer journey. Aaron Young also highlights the importance of continuous learning and adapting strategies to meet business goals. Throughout the conversation, Google Ads remains a central focus, with Aaron Young illustrating...2025-02-0625 minGoogle Ad & Meta Ad StrategiesGoogle Lead Gen Advice You NEED to SUCCEED in 2025In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting with a “Maximize conversions” bidding strategy, then refining your approach by regularly monitoring and adjusting Target CPA goals in response to real-time performance data. Advanced techniques for lead qualification are explored, showing how to filter out low-intent prospects and focus...2025-02-0419 minGoogle Ad & Meta Ad StrategiesProven Marketing Attribution Steps That Actually Save You MoneyIn this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure true campaign impact, and utilizing post-purchase surveys to capture direct feedback from customers. He sheds light on the complexities of the customer journey, explaining how fragmented touchpoints make marketing attribution increasingly challenging. Artur also...2025-01-2008 minGoogle Ad & Meta Ad StrategiesGoogle Ads Feeder Strategy By John Moran: Get 187% More REVENUE with NEW Update To STRATEGY!In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign performance.The discussion also highlights the importance of automated negative keyword scripts, which are very important in filtering out low-intent traffic and ensuring that high-intent keywords are kept. By implementing a...2025-01-1306 minGoogle Ad & Meta Ad StrategiesMIND-BLOWING New Google Shopping Ad Strategy to GET #1In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sales.Artur emphasizes the importance of positioning in the auction, explaining how a well-structured google shopping ad strategy to get #1 can improve overall campaign performance. He also shares insights into campaign adjustments that helped secure the top...2024-12-1421 min
News Marketing Fabio AntichiNews MArketing 13 Dicembre + Presentazione Colos-seo il primo evento per il centro italia!!The Breaking Web: Tutte le news del Web Marketing + Presentazione Colos-seo il primo evento per il centro Italia dedicato ad imprenditori e professionisti!!🌱 Sconti interessanti su #Serverplan. Basta compilare il form! Fabrizio SebastianelliConti su:1- Hosting WordPress 2- Hosting WooCommerce3- Registrazione dominio4- Casella Powermail5- Certificato SSL🥜 #Instagram lancia i Trial Reels, una funzione che permette di testare i video su un pubblico ristretto di non-follower prima della pubblicazione ufficiale Michael Vittori🌱 È meglio utilizzare URL con uno slash finale (es. /cartella/) o senza (es. /cartella)? Entrambi gl...2024-12-1332 minGoogle Ad & Meta Ad StrategiesThe Best Proven Google Ads Broad Match Search Strategy!In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the significance of understanding how recent updates to Google Ads impact campaign performance and adapting to these changes for optimal results. He dives into advanced techniques for optimizing campaigns and highlights how the Google Ads Broad Match...2024-11-2522 minGoogle Ad & Meta Ad StrategiesEPIC Time Saver: Use ChatGPT for Google Ads Copy - EASY!In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and leveraging best practices with ad copy utilizing the shoe brand Kizik, showcasing how ChatGPT for google ad copy has transformed the way headlines and descriptions are tailored to specific buyer personas. He...2024-11-1912 minGoogle Ad & Meta Ad StrategiesGoogle Search Ads For Beginners - The ULTIMATE Tutorial for 2025Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.In This Video, You’ll Learn:How to set up a Google Search Ads campaign from scratch• Choosing the right campaign goals (sales, leads, or website visits)• Setting up conversion tracking and enhanced conversions• Bidding st...2024-11-1113 minGoogle Ad & Meta Ad StrategiesULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT (2025)In this podcast I show you how I use the google keyword planner for success campaigns & keyword research.This is the first part of a three part series on how to set up your Google Ads Campaigns for success! ULTIMATE Google Keyword Planner & Research Guide for MORE PROFIT in 2025!In this podcast I show you exactly how to use the Google Keyword Planner in the NEW GOOGLE ADS UI Dashboard for 2024 & 2025!I show you how to use the Google Keyword Planner to find keywords that are likely to convert for your...2024-11-0421 min
Google Ad & Meta Ad StrategiesAUTOMATE Your Google Ads Negative Keywords!In this video, Artur MacLellan introduces a powerful Google Ads negative keyword script that automates the management of negative keywords in Google Ads campaigns. This Google Ads negative keyword script allows advertisers to effectively manage negative keyword lists, ensuring that irrelevant searches are excluded from campaigns. He demonstrates how to add negative keywords in AdWords, including the use of various keyword match types like broad, exact, and phrase. By optimizing campaigns with the right negative keywords in AdWords, this script enhances targeting and improves return on ad spend (ROAS).Artur discusses the importance of creating a well-defined...2024-10-2812 min
Google Ad & Meta Ad StrategiesHow to Get High QUALITY Leads on Facebook using Conditional Logic in 2024 (STEP-BY-STEP TUTORIAL)One of Facebook/Meta’s most powerful features is their instant lead forms. But we know that not all leads are created equal. This is where we are going to talk about how to get high quality leads on facebook using conditional logic. In 2024 we can now reject leads that we don’t want as lead and further train the facebook algorithm to get leads for your business that are going to be valuable.Stop paying for tire-kickers and leverage conditional logic. I will do a step by step tutorial walking through every step, every setting, and even...2024-10-2121 min
Google Ad & Meta Ad StrategiesGoogle Ads vs Meta Ads (Facebook) 2024: Which is Better For Your Business (A Comprehensive Guide to Choose)Google Ads vs Meta Ads (Facebook)🚀 Choosing the Right Ad Platform for 2024: A Complete Breakdown 🚀Whether you're capturing demand or generating awareness, selecting the right ad platform is crucial for success. Here’s how to make the best choice for your business:1️⃣ Demand Capture vs. Demand Generation:Demand Capture: Platforms like Google Ads are perfect when people are already searching for your product (e.g., "urgent care near me").Demand Generation: If you need to create awareness, platforms like Meta or TikTok help build demand when no one is actively searching.2️⃣ How...2024-10-1419 min
Google Ad & Meta Ad StrategiesSHOCKING Google Ads Secret to Decrease CPC and Boost Profit (John Moran Google Ads Feeder Strategy)Artur MacLellan, the expert that other agencies turn to when they don’t know what to do, breaks down the most effective digital advertising strategies. Each episode shares real-world tactics from Google and Meta ad campaigns that drive results. Tune in for actionable insights and expert tips to help you optimize your own campaigns like a pro.Learn how to decrease CPC on Google Ads for lead generation in this podcast. Discover a great strategy to lower your cost per click and generate more leads efficiently in 2024. I reduced my CPC by over 50% using this exact strategy. Th...2024-10-0726 min