Shows
Block by Block: A Show on Web3 Growth MarketingAsaf Nadler with Peter Abilla on Crypto MarketingSummaryIn this conversation, Asaf Nadler, co-founder of Addressable, discusses his journey from military service in the IDF to entrepreneurship in the Web3 marketing space. He highlights the unique challenges of marketing in a blockchain environment, particularly the issue of user anonymity and the need for effective user acquisition strategies. Addressable's innovative approach, including the introduction of the 'cost per wallet' metric, aims to empower marketers by providing actionable insights into user engagement and conversion. Asaf emphasizes the importance of quantifying marketing efforts to secure resources and support within organizations, especially during challenging market...
2025-12-2254 min
The Edge of ShowInside Web3’s Future: Tokenization, AI Marketing & the Next Evolution of ExchangesJoin us for a special edition of The Edge of Show, recorded live in Hong Kong at Consensus and Hack Season, where the future of Web3 is being shaped in real time. This episode is packed with insights from industry pioneers driving the next evolution of blockchain, tokenization, and decentralized finance. We sat down with some of the most influential voices in the space—Mark Mayerfeld, Chief Revenue Officer at GK by Galaxy, Patrick Schabhuttl, Head of Ecosystem at Mocaverse, Asaf Nadler, CEO and Co-Founder of Addressable, Jason Lau, CEO of OKX and Gleb Gora, CEO and Co-Founder of Vo...
2025-03-1053 min
OOO - A Web3 Marketing Podcast#61 What Makes Web3 Users Tick: Data-Driven Insights from Addressable's COO, Asaf NadlerJoin the OOO Community - https://guild.xyz/ooo-community
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Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations.
a TL;DR
* Adressable's unique value proposition
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2025-01-181h 01
Web3 CMO StoriesThe Impact of Blockchain Technology on Ad Targeting with Asaf Nadler | S4 E10Send us a textAsaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.How Addressable associates on-chain data with social data to understand and target Web3 audiencesIntegrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend timeThe role of AI in identity...
2024-05-3127 min
Growth Masterminds: mobile growth podcastWeb3 and mobile gaming in 2024: new opportunity?Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode.
In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to marketing and gaming. They delve into how blockchain can revolutionize game ecosystems by enabling asset sharing across different games and discuss the integration between Singular and Addressable. This integration aims to bridge the gap between marketing data and blockchain conversions, potentially...
2024-02-2929 min