Shows
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesPrompts To Take Values-Aligned Action (For Overthinkers & Verbal Processors)In this interactive episode for overthinkers and verbal processors, I’m inviting you to think your ideas out loud (or at LEAST on paper) so that you can take action.
Because caring, thinking, and feeling deeply is only detrimental when it prevents us from taking action. When we conflate the thinking and the researching and the planning with the actual doing.
The best idea that’s never tested or shared doesn’t make an impact. It doesn’t change anyone’s life, including your own. And it doesn’t create a lasting legacy.
So, let’s do s...
2025-10-0716 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesReclaiming Perfectionism (Not Recovering From It)We can lean into and celebrate our perfectionism wherever and however it brings us joy. Forget about recovering from something that inherently drives us. Instead, we can reclaim the fact that we love closing the gap between reality and the ideal.
I unpack a potentially life-changing book about perfectionism, synthesizing big-picture themes and, of course, drawing parallels to values-aligned business and decision-making.
For the full show notes, visit https://www.ashleesang.com/episode99
RESOURCES MENTIONED:
Read The Perfectionist’s Guide To Losing Control: https://www.katherinemorganschafler.com/t...
2025-09-3025 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesAudience-Centric Design That Goes Beyond A Basic Logo with Calvina NguyenI’m so excited to chat with Calvina Nguyen—Founder, CEO, and Creative Director of Your Brand Spark. She approaches design with a highly adaptive, audience-centric, values-forward take. And she ditches the traditional design agency process along the way.
For the full show notes, visit https://www.ashleesang.com/episode98
RESOURCES MENTIONED:
Check out Your Brand Spark: https://yourbrandspark.com
Listen to my interview with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
Book a call with Calvina: https://yourbrandspark.com/connect
Connect with Calvina on LinkedIn: https://www.linkedin.com/in...
2025-09-1659 min
Made for Mothers: A Podcast For Moms in Business64. Beyond the Elevator Pitch: Messaging that Truly Connects with Ashlee SangWhat if the way you talk about your business was the key to unlocking more clarity, confidence, and connection?In this episode, brand strategist Ashlee Sang joins Mariah for a conversation about going beyond the typical “elevator pitch” and finding the language that truly moves people. Ashlee shares why your messaging is the foundation of your business and how values-driven clarity helps you stand out without having to shout louder.Together, they explore how moms in business can stop spinning their wheels, simplify their messaging, and use it as a guide for everything from websites to o...
2025-09-1534 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesFlexible Consistency to Evolve Your Brand Without Losing Your VoiceBrands, founders, and audiences aren’t static—they grow and change. In this episode, we explore the sweet spot between staying consistent and being flexible. We get into the nitty gritty of how values and audience alignment can guide your decision-making and keep you consistent, no matter the context.
For the full show notes, visit https://www.ashleesang.com/episode97
RESOURCES MENTIONED:
Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://www.ashleesang.com/episode61
Listen to Episode 59—Living Out Your Brand Values: https://www.ashleesang.com/episode59
L...
2025-09-0216 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesRewriting the Rules with Heather VickeryI’m so excited to chat with Heather Vickery, Transformation Coach and Community Builder of Vickery and Co. Heather is such a fun blend of being science-and-certification-backed, but intuition-driven. This shines through in both the vulnerable stories she shares and in her coaching practice. She leads by example by fully embracing herself and her capacity for bravery and joy, which gives her community (and now you!) permission to do the same.
For the full show notes, visit https://www.ashleesang.com/episode96
RESOURCES MENTIONED:
Check out Vickery & Co: https://www.vickeryandco.com
List...
2025-08-191h 01
Law Subscribed(137) Creative Marketing Under Constraints with Ashlee SangAshlee Sang, the founder of Ashlee Sang Consulting, joined me on LinkedIn Live to discuss creative marketing practices under constraints. Ashlee explains her work with multi-passionate and deep-thinking individuals to help them bring their ideas into the world through brand messaging and related marketing consulting. She discusses ethical marketing strategies, including attraction and consent-based marketing, which focus on building trustworthy, human-centric connections rather than manipulative tactics. Ashlee emphasizes the importance of creating relatable and clear website copy, and effective elevator pitches that move away from generic and jargon-filled descriptions. She touches upon the alignment of her values-based...
2025-08-0849 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesFirst Impressions “About You Audit” Feedback with Angelica EvilsizorIn this special semi-solo episode, I’m live auditing the Instagram profile of Angelica Evilsizor. Giving first impressions feedback is one of my favorite things to do because it’s how most people experience your profile, website, and brand. The tweaks I suggest and ideas I leave for you to consider can go a long way in connecting with the perfect-fit people you want to be in relationship with.
I do live audits like this quarterly-ish via public About You Audits and anytime via Private About You Audits. Both are linked below!
And bonus: come back...
2025-08-0527 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesBalancing Jargon & Voice To Be Anything But GenericJargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right?
The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts.
So when it comes to your brand messaging strategy, think about all the ways you can jump off the page.
For the full show notes, visit https://www.ashleesang.com/episode94
R...
2025-07-2911 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesBlending Simplicity, Style, and Systems with Jia ZhengI’m so excited to chat with Jia Zheng of Simply Jia. She’s a self-proclaimed “Swiss army knife that brings your creative visions to life” and we unpack how that title spans across both the personal style and operations consulting branches of her business.
While she promotes more of her personal styling online, and more of her operations coaching in-person, we both love that she chooses NOT to choose—at least not for now. She can be her multi-faceted self and bring all parts of her to the conversation while reading the room to know which parts to r...
2025-07-151h 07
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesReckoning With My Why (+ 14 Prompts To Connect You With Yours)We’re getting a little existential here. I’m unpacking the relationship (and struggle) I’ve been having with “my why,” including some insecurities and opportunities in my business. I’m unpacking the work I do now and the ways my business could evolve in the future based on what might feel GOOD.
I also give 14 prompts for you to reflect on throughout the episode (recapped at the end!), along with context from my own experiences and thoughts recently. All so that you feel a little less alone as you navigate these same questions.
For...
2025-07-0140 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesUnapologetically You In Business And On Social Media with Devin BrinkleyI’m so excited to chat with Devin Brinkley, the Social Media Strategist behind Creative Gravity. We talk about all the ways showing up unapologetically and fully as yourself are essential to not only attracting your perfect-fit clients, but also to building a business that fulfills (rather than drains) you.
For the full show notes, visit https://www.ashleesang.com/episode91
RESOURCES MENTIONED:
Check out Creative Gravity Social Media: www.creativegravityllc.com
Listen to my interview with Sara of District Bliss: https://www.ashleesang.com/episode84
Download Devin’s Understanding Your IG Insight...
2025-06-1758 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesUsing AI in Human-First Business — Reflections, Crowdsourced Use Cases, ResearchThere’s a lot of talk around the world (and amongst people in my orbit) about AI. And regardless of if, how, when, and where you use AI, I always recommend leaning into that human element you bring to your messaging, marketing, and decision-making. Especially if your vision is to have a human-first, values-led business.
My reflections, these crowdsourced use cases, and some bonus research give you lots of food for thought as you leverage (or avoid) AI in your life and business.
For the full show notes, visit https://www.ash...
2025-06-0341 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesExcavating Your Brilliance to Share Your Multidimensional Self with Michele ParadI’m so excited to chat with Michele Parad, Intuitive Guide, Business Mentor and Founder of the Multidimensional Leaders. I really appreciate that Michele doesn’t believe in prescriptive ways of creating offers, introducing or positioning herself, building a business, or living life. She draws on her intuition to draw her client’s brilliance out of them. And we unpack ways you can step into your own brilliance in this episode.
For the full show notes, visit https://www.ashleesang.com/episode89
RESOURCES MENTIONED:
Listen to my interview with Sara Alepin: https://www.ashl...
2025-05-201h 03
Mission Driven Business6 Pillars of Successful Brand Messaging with Ashlee SangBrian chats with Ashlee Sang, a values-aligned brand messaging strategist and consultant who equips visionaries to clarify and amplify their message. Drawing on her background in anthropology, Ashlee brings a values-centered approach to brand development, content creation, and marketing strategy. In this episode, she details common challenges faced by values-driven founders, shares her six pillars of successful brand messaging, and gives a few quick tips to get your brand's story out of your head and into the world. Episode Highlights Mission-driven businesses are "why"-driven businesses. Ashlee defines a mission-driven business as one deeply rooted in its...
2025-05-1330 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesTools For High Achievers To Show Up On Their Own TermsWhether or not you identify as a “high achiever,” you likely are one. The women I work with are smart, ambitious, experienced, and definitely high-achieving. The women who listen to this podcast are all those things too.
And so often they—you, we—struggle to talk about ourselves. And how special our point of view is. And how all our interests and passions converge into one coherent online presence or personal brand or business idea.
That’s what I work with my clients on. And that’s what we work through. Both because I think there’s inhe...
2025-05-0622 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values5 Signs It’s Time For A RebrandToday’s we’re talking about the golden question: how do I know if I need a rebrand?
The quick answer: when it just doesn’t feel, sound, look like you anymore. The full answer…obviously more nuanced.
For the full show notes, visit https://www.ashleesang.com/episode87
RESOURCES MENTIONED:
Listen to my interview with Kimberly in Episode 73—Knowing Your Numbers: https://www.ashleesang.com/episode73
Listen to Episode 50—Celebrating Milestones For Continued Momentum: https://www.ashleesang.com/episode50
Listen to Episode 61—Committing To Consistency Amidst Constant Change: https://w...
2025-04-2919 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesPublishing Your Book and Staying True To Yourself Along The Way with Marti StatlerI’m so excited to chat with Marti Statler, the Founder of Rebel Queen and a self-proclaimed Publisher, Podcaster, Speaker, Author. This was an energy-filled conversation about sharing your thoughts, building your brand, publishing your book, and staying true to yourself along the way.
For the full show notes, visit https://www.ashleesang.com/episode86
RESOURCES MENTIONED:
Listen to my interview with Rosa Sarmento: http://www.ashleesang.com/episode64
Book a Quick Win Consulting Call with me: https://www.ashleesang.com/quickwin
Listen to The Rebel Maker podcast (including our episode together): http...
2025-04-1558 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesSharing Small Progress In Public (And Giving Others Permission To Do The Same)Let’s talk about the power of small progress—not because you should play small, but because you’re probably doing more and making bigger progress than you think. Progress builds to momentum, even when it doesn’t feel linear. But no matter the path, the goal is always to take confident, meaningful action.
BONUS: Be sure to join my free About You Audit on April 3 (linked below)—your chance to get real-time feedback on your intros and About Pages so you can show up with more confidence.
For the full show notes, visit https...
2025-04-0116 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesFrom Stodgy Networking To Collaborative Community-Building with Sara AlepinI’m so excited to chat with Sara Alepin, CEO and Founder of District Bliss. Her energy is absolutely contagious and she is constantly finding ways to spread positivity and generosity. She’s also super business savvy after 20 years of entrepreneurship, and really self-aware. This combo makes our conversation about messaging, branding, and collaboration both tactical and insightful.
For the full show notes, visit https://www.ashleesang.com/episode84
RESOURCES MENTIONED:
Check out District Bliss: districtbliss.com
Attend the Collaborations that Monetize Summit*: https://ashleesang--districtbliss.thrivecart.com/district-bliss-membership
Sign up for Sara’s Effect...
2025-03-181h 07
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesLetting Go Of The “Sheer Determination” Mindset — How and What I OutsourceLet’s unpack how and what I outsource with the goal of taking and encouraging confident, meaningful action that compounds over time and in alignment with my (and your) values.
Because I’ve always been a go-getter. A self-starter. A perfectionist. You likely are too. That’s a big reason why we’re able to get a successful business off the ground. And doing all the things means that I understand everything my business needs. But the more momentum I got (and the more kids I birthed, then needed to care for), the less time I had. And the...
2025-03-0424 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesBehind The Scenes Of A Quick Win Consulting Call—Elevator Pitch EditionI’m giving you a peek behind the scenes at my most popular offer since I started them in 2021—Quick Win Consulting Calls—by unpacking a recent co-creation session I had with a mutli-passionate deep thinker who was really struggling to capture the essence of his work in a succinct elevator pitch that actually sounded like him. And connected with his perfect-fit people. And rolled off the tongue in an organic way.
I unpack some of his concerns and hangups, as well as the advice I gave, so that hopefully you can apply these insights to take your o...
2025-02-1825 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesMaybe Do Sweat The Small Stuff — Little Details That Make A Big DifferenceYou know that adage (and book and whole philosophy), “Don’t sweat the small stuff?” I get it, but I’m here to say sometimes it’s the small stuff that actually matters the most.
Maybe don’t sweat the small stuff, but do think about it. Without overthinking it.
Make every word you say, connection you meet, character you post count. Because every little thoughtful detail adds up to a complete brand experience.
For the full show notes, visit https://www.ashleesang.com/episode81
RESOURCES MENTIONED:
Check out...
2025-02-0408 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesHuman-First Sales: Connecting with Clients Through Values"Sales” feels icky or scary or just plain hard for so many of us. (Especially us introverts, multi-passionates, and deep thinkers.) But by leaning into our values, we’re able to connect with the real people who need and want exactly what we have to offer, all while making our business sustainable and impactful. Together, we’ll unpack some unconventional and flexible ways to think of “sales."
These ideas are all about aligning your values with your audience. Because when it comes down to it, you’re not serving anyone (including yourself) if you're not "making the sale."...
2025-01-2124 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesPermission To Plan Differently (A Year End Review and Then Some)It’s the top of another year and we’re “supposed” to review, reflect, plan. But let’s unpack that idea a bit because showing up and sitting down in front of a computer and magically producing a thriving business or year-long plan doesn’t work for most of us.
For the full show notes, visit https://www.ashleesang.com/episode79
RESOURCES MENTIONED:
Listen to Episode 5—Imagining Your Dream Work Life with Lexi Merritt: https://www.ashleesang.com/episode5
Watch Lexi’s video about abstract goals: https://www.tiktok.com/@leximmerritt/video/7219365411693907243
Listen to Episode 7...
2025-01-0730 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesPricing Panel with Frenchie Ferenczi, Melissa Mittelstaedt, & Bri SeeleyI’m so excited to chat with a panel of pricing and money experts—Frenchie Ferenczi, Melissa Mittelstaedt, and Bri Seeley—who bring a wide array of experiences and perspectives, but also lots of shared opinions and values.
Because if you’re anything like me, pricing is one of the HARDEST things about creating an offer and running a business. We sort of want someone to just tell us what to do, but we also want to feel perfectly aligned with the price we choose. While there’s no magic solution or calculator, these women’s insights will give you...
2024-12-171h 01
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesReflecting On A “Successful Launch”After nearly 6 years of being launch-averse, I finally have some insights into what made my recent Peer Pods (values-aligned feedback group) “launch” a success—one that finally made selling feel easy.
For the full show notes, visit https://www.ashleesang.com/episode77
RESOURCES MENTIONED:
Listen to my peer mentorship experience that inspired Peer Pods: https://www.ashleesang.com/episode72
Check out the Power To The People Guided Persona Template - https://www.ashleesang.com/persona
Listen to Episode 24 - “Ditch The Niche, Define The Audience, Connect On A Human Level”: https://www.ashleesang.c...
2024-12-0314 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesUsing Email Marketing To Connect with Amy KuphalI’m so excited to chat with Email Marketing Coach, Amy Kuphal of The Inbox Entrepreneur. She shared lots of email marketing tips as a (and for) non-writer/s, so if you’re new (or resistant) to email marketing, this episode may finally make it feel accessible and important and less scary. But even if you’ve been growing your list and emailing regularly, you’ll get lots of nuggets from our conversation about how to connect on a deeply human level.
For the full show notes, visit https://www.ashleesang.com/episode76
RESOURCES ME...
2024-11-1949 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesUnpacking My Tech Stack (Tools for a Values-Driven Business)Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.
For the full show notes, visit https://www.ashleesang.com/episode75
RESOURCES MENTIONED:
Notion*: https://affiliate.notion.so/vz0c29qgx1x0
Conscious Marketing Workbooks: https://ashleesang.com/resources
Listen to my interview with The Eco Helper: https://www.ashleesang.com/episode22
Join The Eco Helper’s ecopreneur community and at...
2024-11-0519 min
Talk Copy to Me | Content + Copywriting PodcastThe Importance of Mission, Vision, and Value Statements with Ashlee SangEver feel like your brand messaging is just a jumble of nice-sounding words that don't actually mean anything? You're not alone, and that's exactly why this brand messaging series is so important for creatives and small business owners. In this episode, Ashlee Sang and I tackle the often-overwhelming task of creating authentic mission, vision, and value statements that actually guide your business decisions—not just collect dust on your website's about page.We break down Ashlee's three-phase framework for establishing, defining, and applying your values in ways that resonate with both you and your audience. You'll learn pr...
2024-11-0539 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesBONUS: Baking Your Brand Cake with Robyn LeRoy-EvansIn this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.
For the full show notes, visit https://www.ashleesang.com/episode74
RESOURCES MENTIONED:
Watch the original IG Live with Robyn: https://www.instagram.com/tv/ClE1QTjJzF6
Learn about Echo & Scribe: https://www.echoandscribe.com/about
Connect with...
2024-10-2933 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesKnowing Your Numbers with Kimberly TaraI’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm.
Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it.
She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether.
Even if you’re n...
2024-10-1547 min
Keep More Money with Kimberly Tara, CPA CTC99. Empathetic Marketing and Motherhood with guest Ashlee SangFeeling the crunch of balancing business, family, and everything in between? Join Kimberly and brand messaging strategist, consultant, and collaborator Ashlee Sang as they unpack the importance of empathetic marketing, prioritization, and letting go of perfectionism. Discover how sharing real struggles can foster genuine connections and why it’s okay to accept 'good enough.' Grab your coffee or your wine and get comfortable, because this episode is packed with massive value!LinksWebsite: https://ashleesang.com/Podcast: https://ashleesang.com/podcast/ Want to...
2024-10-0439 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesHarnessing The Power of Positive Peer PressureEven as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.
For the full show notes, visit https://www.ashleesang.com/episode72
RESOURCES MENTIONED:
Read about “Project Push”: https://ashleesang.com/im-calling-it-project-push
Listen to Rosa and my take on collaboration: https://www.ashlee...
2024-10-0121 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesHaving The Audacity To Believe In Ourselves with Taryn JerezI’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative.
We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time.
She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things you’ve made happen, or by surrounding yourself with others who...
2024-09-1744 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesAnswering Your Burning Marketing QuestionsThis is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.
(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)
For the full show notes, visit https://www.ashleesang.com/episode70
RESOURCES MENTIONED:
Book a Quick W...
2024-09-0327 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesCaring For Yourself For A Pleasure-Driven Life with Barella RobersonI’m so excited to chat with Barella Roberson, Chief Alchemist and CEO of BLK Alchemy.
Barella’s vibrant personality, her focus on being in conversation with customers, and her unique niche at the intersection of clean beauty, melanated skincare, sensual wellness make for a super interesting episode.
And even though what she’s selling and the conversations she’s facilitating are still taboo in so many ways, her experiences as an entrepreneur and marketer will translate no matter your industry.
For the full show notes, visit https://www.ashleesang.com/episode69
2024-08-2047 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesCrafting An Impactful Brand Messaging StrategyIt’s a dedicated brand messaging strategy episode! I’ve found brand messaging, or really any skill and speciality, to be a bit of magic and a bit of science. Today I’m going to try to bottle up a mixture of both so that you can attempt my framework on your own, bring it to someone or a group you trust, or, of course, get started with me on your own values-aligned brand messaging strategy.
Get clear on what you want to stand for so that you can stand out. And start sharing messages that matter to you...
2024-08-0623 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesBONUS: Pinning Your Way To Impact & Purpose with Isabel TalensI’m so excited to chat with Content Strategist and Pinterest Expert Isabel Talens in this bonus episode.
Pinterest is the great unknown for most of us, especially in a business context, so this is some much-needed context and inspiration to actually leverage Pinterest to attract leads or sell digital products with long-term visibility on the platform.
For the full show notes, visit https://www.ashleesang.com/episode67
RESOURCES MENTIONED:
Watch our original Instagram Live together: https://www.instagram.com/reel/CqI3oaYIZ5P
Check out Isabel Talens Marketing: https://www.i...
2024-07-3043 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesMarketing Yourself As A Marketer with Cyndi ZaweskiI’m so excited to chat with Content Strategist & Writer Cyndi Zaweski of Ascent StoryCraft. Sometimes when we get connected with new clients, it’s the perfect fit, like with Cyndi. She and I have done a full brand messaging strategy together, Quick Win Consulting Calls, and we’ve chatted behind the scenes. It’s been such a cool co-creation and friendship over the years. And that’s what we’re unpacking in this episode.
Cyndi is savvy and smart, and super proud of the brand she’s built, in part in collaboration with me, as her vision and ser...
2024-07-1652 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesLeaning Into Your Values For Unconventional ImpactPractice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.
For the full show notes, visit https://www.ashleesang.com/episode65
RESOURCES MENTIONED:
Listen to Episode 2 - How Brand Messaging Brings Clarity T...
2024-07-0219 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesCollaborating Toward Growth & Freedom with Rosa SarmentoI’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency.
This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.
For the full show notes, visit https://www.ashleesang.com/episode6...
2024-06-1846 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesIntroducing Yourself With ConfidenceToday we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters.
On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?
Enter: the elevator pitch.
This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first...
2024-06-0420 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesGetting Personal About Health, Femcare, and Business with Lauren Lee CraneI’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.
We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare sp...
2024-05-2159 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesCommitting To Consistency Amidst Constant ChangeLike everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.
Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.
And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)
For the full show notes, visit https://www.ashleesa...
2024-05-0711 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesOwning What You Choose To Do with Bola SokunbiI’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview.
I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to...
2024-04-2348 min
Ravel RadioLeading with Values: A Conversation on Decision-Making with Ashlee SangIn this episode host Cara Steinmann sits down with Ashlee Sang, a brand messaging strategist and marketing consultant. The conversation dives deep into the crucial role of personal and business values in decision-making, brand messaging, and running a purpose-driven business. Ashlee shares insights on aligning business with values, the power of sharing personal experiences, and the challenge of decision fatigue. From setting boundaries to filtering customers based on values, this episode offers valuable perspectives on the intersection of values and business.Click here for more details and guest links.
2024-04-0935 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesLiving Out Your Brand ValuesToday, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.
For the full show notes, visit https://www.ashleesang.com/episode59
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings...
2024-04-0921 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesBetting On Yourself with Jordan GillI’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.
For the full show notes, visit https://www.ashleesang.com/episode58
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly busi...
2024-03-2658 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesCracking The About Page CodeAs a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.
Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!
For the full show notes, visit https://www.ashleesang.com/episode57
RESOURCES MENTIONED:
Sign up for Lunar Lemonade...
2024-03-1222 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesDaring To Do Things Differently with Mai-Kee TsangI’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.
For the full show notes, visit https://www.ashleesang.com/episode56
RESOURCES MENTIONED:
Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter
Listen to The Copywriter Club episode where I first was introduced to Mai-kee: https://thecopywriterclub.com/pitching-pod...
2024-02-2757 min
Cosmic Tickle - Podcast for Introverts, Highly Sensitive People & EmpathsHow to talk about your gifts & business authentically & without a cringe ✨ Interview with Ashlee SangIf you're a HSP, visionary, caring or a creative woman sharing your gifts then wanting to connect with aligned audience on the right level is going to be very important to you. Today I talk with Ashlee Sang about making the right first impression and communicating meaningfully with your people. Find out more about Ashlee: https://ashleesang.com/ Get Ashlee's Elevator Pitch guide: https://www.ashleesang.com/cosmictickle Embody your authenticity and values in life at work through 1:1 mentorship with Gosia Poraj: gosiaporaj.com/workwithme
2024-02-2747 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesReimagining The PodcastThis is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between.
So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my values. No surprise there.) And I’ll be using my podcast and business...
2024-02-1315 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesStaying Rooted in Your Creative Vision with Angela EllisonI’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly.
We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise.
And this is an extra exciting episode because Angela and I laun...
2024-01-3034 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesChasing The Joy In Life & Business with Samantha BurmeisterI’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do.
For the full show notes, visit https://www.ashleesang.com/episode53
RESOURCES MENTIONED:
Check out Nomad Copy Agency: www.nomadcopyagency.com
Download Sam’s Flash Sales Guide*: https://ashleesang--nomadcopyagency.thrivecart.com/flash-sale-emails
Follow Sam on Instagram: https://www.instagr...
2024-01-2325 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesHonoring Boundaries To Be Fully Present with Nathalie AmlaniI’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients.
We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss.
For the full show notes, visit https://www.ashleesang.com/episode52
RESOURCES MENTIONED:
Listen to my...
2024-01-1629 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesExpressing All That You Are with Cate Scott CampbellI’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self.
For the full show notes, visit https://www.ashleesang.com/episode51
RESOURCES MENTIONED:
Give Podbean* a try for your podcast hosting: https://www.podbean.com/ashleesang
Check out Yellow Co’s Guidance Groups*: https://yellow-co.subbly.co/?r=761466&s=16496
Check out Ecstatic Voice: https://www.ecstaticvoice.co/
Explore the My Creative Type assessment: https://mycreativetype.com
Rea...
2024-01-0955 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesCelebrating Milestones For Continued MomentumWhether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease.
For the full show notes, visit https://www.ashleesang.com/episode50
RESOURCES MENTIONED:
Listen to my conversation with Yellow Co Founder Joanna Waterfall: https://www.ashleesang.com/episode29
Check out Y...
2024-01-0208 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesStaying In Your Lane By Sharpening Your Self-Awareness with Jenn RiveraI’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker.
Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step.
For the full show notes, visit https://www.ashleesang.com/episode49
RESOURCES MENTIONED:
Try out Notion*: https...
2023-12-2636 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesTranslating Visionary Ideas Into Focused Action with Katie McManusI’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community.
For the full show notes, visit https://www.ashleesang.com/episode48
RESOURCES MENTIONED:
Listen to Episode 3 - Leaving A Legacy As A First Generation Entrepreneur with Hailey Ellis-Kelley: https://www.ashleesang.com/episode3
Learn a...
2023-12-1936 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesUntangling Our Worth From Our Work with Emily McDonald and Ankita TerrellI’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make.
For the full show notes, visit https://www.ashleesang.com/episode47
RESOURCES MENTIONED:
5 questions to ask yourself for consistent revenue: https://www.myfoundercircle.com/opt-in
Follow My Founder Circle on Instagram: https://www.insta...
2023-12-1231 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesGetting Outside Perspective to Tap Into Your Own IntuitionWhile the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers.
It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does.
However you get your outside perspective, I hope it brings you th...
2023-12-0514 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesGiving Yourself Permission to Take Imperfect Action with Lauren TildenI’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at.
For the full show notes, visit https://www.ashleesang.com/episode45
RESOURCES MENTIONED:
Join me and an intimate group of conscious & caring business owners for Momentum Meet-Up work-along sessions: https://www.ashleesang.com/momentum
Listen...
2023-11-2844 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesFinding Purpose Through Grief with Madison ClarkI’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created.
For the full show notes, visit https://www.ashleesang.com/episode44
RESOURCES MENTIONED:
Check out Grief Cards: https://www.griefcards.co
Follow...
2023-11-2140 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesSeeking Connections In & Through Business with Erika RodriguezI’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun.
Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments.
For the full show notes, visit https://www.ashleesang.com/episode43
RESOURCES MENTIONED:
Download Erika’...
2023-11-1435 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesGenerating More Momentum In Your BusinessIn today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need) for myself, it’s also a trend I’ve noticed with all my clients.
Wishing you lots of momentum in whatever form you need as you take confident, meaningful action toward your vision. ✨
For the full show notes, visit https://www.ashleesang.com/episode42
RESOURCES MENTIONED:
Join me for the Mom...
2023-11-0718 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesSpeaking Your Truth with Jessica RasdallI’m so excited to chat with Speaking Coach Jessica Rasdall of Speak To Scale.
She’s a self-proclaimed open book who has built her business on the idea of everyone having a story to tell and a message to share.
For the full show notes, visit https://www.ashleesang.com/episode41
RESOURCES MENTIONED:
Listen to our episode together on Jessica’s podcast: https://ashleesang.com/podcast-interview-speak-to-scale
Take Jessica’s public speaking quiz: http://www.howtostartspeaking.com
Visit Speak To Scale online: http://jessicarasdall.com
Follow Jessica on Instagram: https://www.instag...
2023-10-3131 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesAccepting Yourself and Your Strengths with Tara ReidI’m so excited to chat with Business and Marketing Strategist, Tara Reid of Tara Reid Marketing.
This conversation covered everything from burnout and quitting social media to leveraging data and the flexibility to grow and create on your own terms. Tara’s quiet, calm energy is still a force to be reckoned with, which she proves through her long track record as a thriving entrepreneur, podcast host, and community builder.
For the full show notes, visit https://www.ashleesang.com/episode40
RESOURCES MENTIONED:
Listen to the Introvertpreneur Podcast (starting with...
2023-10-2429 min
Mobile Bev. Pros PodcastE36 - The Importance of Core Values for Your Mobile Bar Brand w/ Ashlee SangIn the following episode, Sarah chats with Ashlee Sang of Ashlee Sang Consulting and she tells us about the importance of values in establishing a memorable and impactful brand. Ashlee walks us through how (and why) to establish, define, and apply your brand values for a purposeful business.Ashlee offers a fresh perspective and tools to make better, faster decisions that connect with internal teams, external audiences, and even ourselves as the founders, leaders, and visionaries!Join us for this absolutely invaluable episode.VISIONARIES GUIDE TO ELEVATOR PITCHEShttps://www...
2023-10-1736 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesExamining Human-First Business with Katie LewisI’m so excited to chat with Accessibility Consultant Katie Lewis of Access Reimagined. She has this seemingly winding path of military and music that has led her to the work she does today.
We talk about examining and embodying (on our own terms) what it means to run a human-first business. She shares her framework around intention, awareness, and action. And she gives examples of ways she’s dismantling popular opinion for the sake of a more accessible, empathetic, and equitable future.
For the full show notes, visit https://www.ashleesang.com/episode39
2023-10-1742 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesDoubling Down on Collaboration with Sharee CollierI’m so excited to chat with Serial Side Hustler & Founder of TheSummitHost.com, Sharee Collier.
Sharee lived & traveled in an RV for 8 years while building a community of 20K, which she sold earlier this year. She’s full of life and no-nonsense, which is a combo I really appreciate because she has this get things done attitude that’s contagious.
For the full show notes, visit https://www.ashleesang.com/episode38
RESOURCES MENTIONED:
Sign up for Sharee’s newsletter: https://www.thesummithost.com/
Check out District Bliss: https://www.districtbli...
2023-10-1039 min
Marketing Without Socials for Moms - Marketing Without Social Media, Podcast Monetization, Podcast Strategy, Collaborations101. Your Brand is More than a Logo and Pretty Colors and Fonts. Creating Brand Values and Values Aligned Messaging that Leaves a Lasting Impression with Ashlee SangHey, Mama! Today's episode is a special one because I sat down to chat with my podcast launch client, Ashlee Sang. We launched Ashlee's podcast back in February of this year, and it's been so amazing to watch her journey. In this episode, we chat all about brand values and values aligned messaging, and so much more! We also talk about her podcast, Purpose & Progress, and how she's incorporated her brand values into her podcast content. In this episode, you will learn:What are brand values and values aligned messagingWhy brand values and values aligned messaging...
2023-10-0634 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesEmbracing The New & Unknown with Joanna WaterfallI’m excited to chat with Joanna Waterfall, Founder of Yellow Co.
Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up.
For the full show notes, visit https://www.ashleesang.com/episode29
RESOURCES MENTIONED:
Attend the Yellow Conference in October* (& use code ASHLEE for 10% off): https://events.humanitix.com/the-yellow-conference?c=ashlee
Join the Yellow Co community*: https://yellow...
2023-08-0843 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesSpreading Positivity with Claudia RamirezI’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams.
For the full show notes, visit https://www.ashleesang.com/episode25
RESOURCES MENTIONED:
Visit Claudia’s website: https://www.theclaudiaramirez.com
Follow her on Instagram: https://www.instagram.com/itsclaudiaramirez
Connect with Claudia on LinkedIn: https://www.linkedin.com/in/itsclaudiaramirez
Download “Flip the S...
2023-07-1132 min
Shape the SystemAshlee Sang - Specialist InterviewIn our latest specialist interview we talk to Ashlee Sang who has spent decades working with impact led founders, companies and non-profits about brand messaging and communications in the context of impact led ventures.Ashlee takes us through a framework of thinking on how to connect values, actions and messaging so customers or other stakeholders not only understand what you stand for but also what this means for you and you brand specifically.It's not enough to simply define values but define what you actually mean in terms of your actions, especially where those reach...
2023-06-1537 min
Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand ValuesUnpacking 10 Personality Tests for Human-First EntrepreneursIt’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types.
And it makes sense, right?
The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs.
In my experience, entrepreneurship is one big self-actualization journey.
For the full show notes, visit https://www.ashleesang.com/episode20
RESOURCES MENTIONED:
Enneagram 1—The Advocate/Reformer: https://www.eclecticenergies.com/enneagram/type1
True Colors—Green: htt...
2023-06-0614 min
Discovery Call Podcast46 | Values Aligned Brand Messaging with Ashlee SangYour values have a living, breathing function in your business, and Ashlee Sang is an expert at bringing them to life.
Ashlee does values-aligned brand messaging strategy and marketing consulting. Many women Ashlee works with struggle to talk about themselves or find it difficult to string together their long CV into a cohesive bio or personal brand.
Many founders have a clear vision but need an outside perspective to translate it to those outside of their heads and hearts. Leaders need clearly defined values to base their decisions on and rally their teams and board...
2023-05-1230 minDiscovery Call Podcast46 | Values Aligned Brand Messaging with Ashlee SangYour values have a living, breathing function in your business, and Ashlee Sang is an expert at bringing them to life.
Ashlee does values-aligned brand messaging strategy and marketing consulting. Many women Ashlee works with struggle to talk about themselves or find it difficult to string together their long CV into a cohesive bio or personal brand.
Many founders have a clear vision but need an outside perspective to translate it to those outside of their heads and hearts. Leaders need clearly defined values to base their decisions on and rally their teams and board...
2023-05-1230 min
Making Good: Small Business Marketing PodcastYour Values + Your Messaging with Ashlee Sang | 173Get ready for another Making Good first! Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang.Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you’re going to as well.
2023-04-2538 min
Messy in the Middle304: Letting Your Values Speak For You with Ashlee SangEpisode Summary: This week, I had the privilege of chatting with Ashlee Sang: brand messaging strategist, consultant, collaborator, and mastermind of Ashlee Sang Consulting! The similarities between Ashlee's journey and my own journey are so strong, you won't want to miss this one! In this episode, we cover: How Ashlee landed in the consulting world The importance of leading with your values How to become "known" for your "thing" Thank you so much for joining me! Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/ C...
2023-04-2543 min
Central Illinois Business Leaders PodcastWhy Should They Care? with Ashlee Sang | Ashlee Sang Consulting, LLC, Bloomington, IL
In this episode of the Central Illinois Business Leaders Podcast, we had the pleasure of interviewing Ashlee Sang, the owner of Ashlee Sang Consulting LLC, a brand consulting firm based in Bloomington, IL. Ashlee shared her journey of starting her own business and the challenges she faced along the way.
She also discussed the services her firm offers, which include marketing strategy, branding, brand direction, and purpose-driven growth direction. Ashlee shared her insights on the importance of building a strong brand identity and the role brand clarity plays in today's digital age.
Throughout the conversation, Ashlee emphasized the significance...
2023-04-2132 min
Health DeclassifiedAshlee Sang Reveals How Values and Branding Can Have a Massive Impact - EP 223Ashlee Sang, brand messaging strategist, consultant and collaborator, speaking about aligning your brand with your values and creating significant impact. We live in a world where consumerism is at an all-time high, and it's has a huge impact on our values and our relationships with brands. In this video, we are discussing the aspects of conscious consumerism and what it means for us as humans, business owners and entrepreneurs We want to encourage you to start thinking about the impact that consumerism has on the world around you, and how you can start to change the way you think...
2023-04-0531 min
The Sensitive CEO ShowLiving Out Your Brand Values In Order To Show Up As Yourself - Ashlee SangAshlee Sang consults conscious and caring business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter.Based in...
2023-01-1526 min
The Soar! PodcastEpisode 50 – Ashlee Sang: The Path from Freelance to Full-TimeWhen you first go freelance, it's inevitable that you'll start out with something that feels quasi-comfortable and, over time, you'll gradually branch out into other types of projects that pique your interest. But when does "dabbling" and exploration turn into a sure-fire path to burnout? And how do you protect yourself from burnout while building a business model that's sustainable, rewarding, and values-driven? We dive into all of that and more with Ashlee Sang in this episode.
2022-12-0934 min
IntrovertpreneurCreating Aligned Brand Messaging and Brand Values with Ashlee SangWhat do your brand values and messaging say about you as a business owner? It allows you to build trust and create an impact to take meaningful action in alignment with your brand. Today, I am chatting with Brand Messaging Strategist Ashlee Sang about how to create a brand voice and messaging that aligns with the impact you want to make globally. In this episode, Ashlee and I dive into: How Ashlee moved out of the non-profit sector and became a Brand Messaging Strategist What brand values are and why they should be the foundation of your business Getting rid o...
2022-09-2941 min
IntrovertpreneurCreating Aligned Brand Messaging and Brand Values with Ashlee SangWhat do your brand values and messaging say about you as a business owner? It allows you to build trust and create an impact to take meaningful action in alignment with your brand. Today, I am chatting with Brand Messaging Strategist Ashlee Sang about how to create a brand voice and messaging that aligns with the impact you want to make globally. In this episode, Ashlee and I dive into: How Ashlee moved out of the non-profit sector and became a Brand Messaging Strategist What brand values are and why they should be the foundation of y...
2022-09-2941 min
The Official Do Good Better PodcastConscious Marketing for Purpose-Driven Brands with Ashlee Sang | The Official Do Good Better Podcast #244Today's 5-Star Guest is Ashlee Sang, Brand Messaging Strategist, Consultant & Collaborator at Ashlee Sang Consulting. Ashlee found her way to marketing and communications via an unconventional mix of Anthropology, Linguistics, and French at Washington University in St. Louis. (All of which influence her current work, believe it or not.)Before launching her business full-time in 2019, Ashlee worked with nonprofits, including a law school alumni department, an international headquarters of a human rights education NGO, and a county branch of Habitat for Humanity. She also freelanced on the side for many years, not knowing a...
2022-09-1343 min
The Inul Chowdhury ShowAshlee Sang - Brand ValueIn episode no 107 we have a special guest Ashlee SangIn this episode We will discuss with Ashlee today's topic Brand Value, So don`t forget to subscribe and leave a review on our podcast. let's dive inAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy Hosted on Acast. See acast.com/privacy for more information.
2022-08-3123 min
After The Hustle#45 Let your values lead the way with Ashlee SangAshlee Sang works with visionary founders to take the messages from their heads and hearts and communicate them to the world. She became an accidental entrepreneur when learning about PR and communications in the non-profit world, and started balancing freelance work with her full-time job.We sit down to talk about all things 'value-led' decision making, running a business vs being employed, and how added flexibility impacted family life. If you are interested in the how and why of starting a business around your values then this conversation is for you.
2022-03-2136 min
The Speak to Scale PodcastEp 180 Stand Up For Your Values To Stand Out ft Ashlee SangValues may sound like a buzzword or simply a box you need to check in your business, but the reality is that our values can help guide our business and stand out. When you’re able to communicate your values, you can better connect with your audience. In this episode, Ashlee Sang joins us to share how to determine your values, communicate them effectively, and work them into your speaking strategy. Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/180
2022-02-2330 min
Positively Living®: Shame-Free Productivity ConversationsBuilding a Profitable Purpose-driven Brand with Ashlee SangText your thoughts and questions!As a purpose-driven business, aligning your messaging with your values and sharing what you stand for is integral to being profitable and standing out amongst the rest. That’s why episode 85 of The Positively Living Podcast is about building a profitable, purpose-driven brand! In this episode of The Positively Living Podcast, my guest Ashlee Sang shares the importance of knowing your purpose and values and provides actionable steps you can take right now to align your business with that purpose and values in order to do good, build connections, and imp...
2021-12-2731 min
The Lisa Pezik Show207: Using Your Values to Stand Out in Business with Ashlee SangIf you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment. In episode 207 of The Lisa Pezik Show, Ashlee and Lisa discuss: 6:30 recognizing your core values and core audience when growing a business 7:00 the impact your values have on your decision making process 8:01 why some decisions i...
2021-12-1025 min
Deliberate Freelancer#121: Identify the Right Clients with Value-Based Decision-Making, with Ashlee SangOn today's episode, Ashlee Sang talks about how you can work with purpose-driven solopreneurs and service providers. She also explains how you can base everything you do in your freelance businesses around a set of core values—and how that will help you make decisions, find the right clients and grow your business. Ashlee lives in Central Illinois. She owns Ashlee Sang Consulting, where she works with visionary founders who want to grow their impact and their business in a way that's rooted in values and propelled by purpose. Before doing brand messaging strategy and co...
2021-12-0235 min
The Business ManagersEP 39 | Values-Driven Decision Making In Business with Ashlee SangBe sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Ashlee Sang - Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. Through Ashlee Sang Consulting, she uses the power of words to help purpose-driven founders discover and share their message so they can grow their impact and their business. Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal an...
2021-11-0834 min
Half HippieWhat Conscious Consumers Want (with Ashlee Sang)Let’s talk about conscious consumerism. Today’s guest is a conscious consumer and she also advises sustainable businesses around marketing strategy and brand identity… it’s all about what conscious consumers want!Ashlee Sang is today’s guest and she is so insightful and charming. One of my favorite things she said is “Every single choice I make affects a real human and actually affects the environment in a real way... once I knew that, I couldn't unknow it.”I feel the same way! Once I learned about factory farming, the dairy industry, the c...
2021-10-0733 min
Unstrictly BusinessHow to Improve Your Brand Messaging with Ashlee Sang ConsultingWelcome to Unstrictly Business, a podcast where we interview business owners about everything that helps them succeed, from business advice to self-care and everything in between. I'm your host, Calli! I'm the Founder of 'Do Well Dept,' an inclusive online community that helps passionate work-from-home entrepreneurs & remote businesses achieve overall wellbeing for themselves, their employees, and their business. In today's episode, we meet Ashlee Sang, the founder of Ashlee Sang Consulting, a conscious marketing firm for purpose-driven brands. This week, Ashlee takes us all the way to Senegal, where she spent her first few ye...
2021-09-2049 min
Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration29: Ashlee Sang | Communicate For Impact With Better Brand MessagingOur guest, Ashlee Sang, has a passion for social impact and has chosen to focus her craft on working with sustainable brands who care about the greater good. In this week’s episode we invite you on a journey to think about your values and how you communicate your personal or professional values, vision, and mission for greater impact. This show gets you thinking about what you care about and how you can align that care with your purpose. About Our Guest: Ashlee Sang Ashlee Sang is based in Central Illinois, with a ba...
2021-08-1138 min
Business Growth LabCreate Messages That Matter with Ashlee SangHaving your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters. How can you create an effective marketing message that resonates with your potential clients? Are you sending a message that’s in alignment with your brand? In this episode, I’m joined by Ashlee Sang, who works with purpose-driven founders to get clarity around their brand messaging strategy. She’s helping them make an impact so they can grow their business. Brand messaging is the foundation of your business. If you can get th...
2021-07-2530 min