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Ashley Baillio

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The PrincipalsThe PrincipalsEp. 78 - Three fl legal updates1. notice by email. 2. Calamity law limits. 3. Sales tax on commercial leases.2025-07-2944 minThe PrincipalsThe PrincipalsEp. 77 - Affordability and funQuick recap of our client, appreciation party and a deep dive on improving loan affordability2025-07-2230 minThe PrincipalsThe PrincipalsEp. 76 - BNI… Business network internationalA rundown of structured networking, and how it can take your business to the next level2025-07-1544 minThe PrincipalsThe PrincipalsEp. 75 - Negotiations- with Tanya MurciaTanya and Ashley unpack, common negotiation strategies and where people can get out of their own way2025-07-081h 04The PrincipalsThe PrincipalsEp. 74 - Deseree & LaurinStaging, relocation, & serving those who serve...2025-07-0142 minThe PrincipalsThe PrincipalsEp. 73 - Unpacking the 2025 luxury SummitA synopsis of Brady Sandals brilliance at our recent luxury event…2025-06-2449 minThe PrincipalsThe PrincipalsEp. 72 - Additional permit term FTWWe are not lawyers, but we are responsible to properly use the contract as real estate professionals. Why you should use, lawyer drawn up language, and the additional term surrounding permits… And then what?2025-06-1747 minThe PrincipalsThe PrincipalsEp. 71 - Profile- Sean McHenry discusses starting a businessRookie smarts- learning from established businesses then pushing through discomfort to find your authentic application 2025-06-1052 minThe PrincipalsThe PrincipalsEp. 70 - Common questions from ByersWe toggle the question you're most likely from educated buyers 2025-05-2744 minThe PrincipalsThe PrincipalsEp. 79 - Common questions from SellersRole play… kinda2025-05-2036 minThe PrincipalsThe PrincipalsEp. 78 - Laurin & StephanA real estate conversation….2025-05-1341 minThe PrincipalsThe PrincipalsEp. 77 - Agent profileNew construction in the market crash with Duane Conrad2025-05-0651 minThe PrincipalsThe PrincipalsEp. 76 - Death & TaxesWith increased property values, understanding available discounts on property taxes can set you apart as an expert!2025-04-1543 minThe PrincipalsThe PrincipalsEp. 75 - A week of unusual opportunitiesWe go over Insurance eligibility and relocation, as aspects in business that every agent encounter2025-04-0929 minThe PrincipalsThe PrincipalsEp. 74 - The Obstacle is the Waybook report, using principles of Stoicism to reframe your reality and own your success 2025-04-0147 minThe PrincipalsThe PrincipalsEp. 73 - SWOT- Stephan BronsonWith 20 closed transactions in just over a year, Stephan has gone from newbie to pro. Let's recap whats working vs what needs to stop.2025-03-2549 minThe PrincipalsThe PrincipalsEp. 72 - Power of MomentsBook report to improve your client experience 2025-03-1838 minThe PrincipalsThe PrincipalsEp. 71 - The Buyer Process pt2Consultation to Closing, making sure you deliever remarkable results to your buyer clients!2025-02-2528 minThe PrincipalsThe PrincipalsEp. 70 - Real estate financing for agentsUnderstanding patients can help you construct stronger offers and better support your clients2025-02-1854 minThe PrincipalsThe PrincipalsEp. 69 - The Buyer ProcessConsultation to Closing, making sure you deliever remarkable results to your buyer clients!2025-02-1142 minThe PrincipalsThe PrincipalsEp. 52 - Building a Luxury BrandName the value you bring and how that will lend to the ultimate real estate experience for your clients. There are four components that must be consistently delivered in any real estate transaction. Is your business ready to serve in the luxury space?2025-02-0757 minThe PrincipalsThe PrincipalsEp. 53 - Should you hire a buyer's agent?Articulate your value as a buyers agent.2025-02-0754 minThe PrincipalsThe PrincipalsEp. 68 - SWOT- delrayEvaluating a deal for lessons learned, best practices to adopt and behaviors to quit2025-02-0447 minThe PrincipalsThe PrincipalsEp. 67 - Condo associations versus HOA'sUpdates for the condo rider and how condos are different than HOA's2025-01-2142 minThe PrincipalsThe PrincipalsEp. 66 - Plan to succeed in 2025set yourself up for greatness in the moment, by setting an authentic plan to achieve your vision.2025-01-0755 minThe PrincipalsThe PrincipalsEp. 65 - W's and Husing who what when where why and how to close the deal.2024-12-1754 minThe PrincipalsThe PrincipalsEp. 64 - So you're licensed… now what?Best steps to start selling…2024-12-1043 minThe PrincipalsThe PrincipalsEp. 63 - Insurance Sucks.special guest Brandon Felder with Goosehead Insurance obsess understand the population and current insurance standards2024-11-2650 minThe PrincipalsThe PrincipalsEp. 62 - Disclosures!New requirements with flood disclosures resulting in a conversation in all sellers disclosures2024-11-1949 minThe PrincipalsThe PrincipalsEp. 61 - Unreasonable hospitalityBook review on Will Garda's best seller and hospitality is crucial to the real estate business2024-11-1237 minThe PrincipalsThe PrincipalsEp. 60 - Exactly What to Say, Pt 2Unpacking actual scenarios and practicing the magic words...2024-11-0548 minThe PrincipalsThe PrincipalsEp. 59 - It All Adds Up, Sentinal Tax AdvisorsSpecial Guest Danny Coyne discusses running your Real Estate Business from a Tax perspective2024-10-3052 minThe PrincipalsThe PrincipalsEp. 58 - Exactly What to Say, Pt 1This book of "magic words" is reviewed for the phrases that have stood the test of time. Of Course, some are so widely appreciated- they now sound "salesy;" so, how you can stilll use the idea but discover your own authentic voice?2024-10-2247 minThe PrincipalsThe PrincipalsEp. 57 - Mind over matter…Mental resilience is key among the worlds, most successful people. Today's episode explores common perspectives, crucial for determining success in Real Estate.2024-10-0836 minThe PrincipalsThe PrincipalsEp. 56 - Real Estate Investments with Mike LongoFlips to airbnb, Mike Longo discusses building wealth somewhat passively …2024-10-0147 minThe PrincipalsThe PrincipalsEp. 55 - You Can't Know EverythingYou can't know everything but you sure as heck can add value, how do you buy yourself time and still sound incredible while getting to the stuff that you really just don't know…2024-09-2439 minThe PrincipalsThe PrincipalsEp. 54 - NAR in actionUnpacking fact versus crap and the first weeks after buyers agreement practices have been rolled out by the NAR2024-09-1753 minThe PrincipalsThe PrincipalsEp. 51 - agent profile- Nick GreccoConsistency is key. How Nick Grecco moved from the weight room to being seen as an industry expert.2024-08-2740 minThe PrincipalsThe PrincipalsEp. 50 - Unpacking Tough AdviceLaurin and Ashley reflect on powerful advice from Berkshire Hataways CEO, Jimmy Burgess.2024-08-2050 minThe PrincipalsThe PrincipalsEp. 49 - Resilience & Brand Integrity in Real EstateDeveloping a business culture that resonates will win you more business!2024-08-1354 minThe PrincipalsThe PrincipalsEp. 48 - Laurin & Tanya with SSFTMeet Tanya and Laurin, two agents on the Sell South Florida team. Today they will discuss how they got started in real estate, the challenges they faced other career and where they stand now.2024-08-0642 minThe PrincipalsThe PrincipalsEp. 47 - Navigating Buyer Brokerage AgreementUnderstanding the differnt expectations surrounding representation and the buyer's broker agreement2024-07-301h 08The PrincipalsThe PrincipalsEp. 46 - conversations with career agents- meet Brit Comerie and Josef Bagifback from summer break- we are speaking with two established agents on how they found success and continue to thrive in this market.2024-07-2356 minThe PrincipalsThe PrincipalsEp. 45 - qualifying your clientshow do you decide if you're the problem… What questions you should be asking your buyers sellers and renters prior to getting to work.2024-06-2554 minThe PrincipalsThe PrincipalsEp. 44 - Small deals big lessons… How do you do a rental as a real estate agent?Rentals are small commissions and short durations typically however there are some big lessons to be aware of before you tackle these income earners2024-06-1854 minThe PrincipalsThe PrincipalsEp. 43 - navigating Insurance with Brandon FelderWe are joined by special gas, Brandon Felder, who will walk us through the ins and outs of insurability in a crazy Florida climate2024-06-111h 01The PrincipalsThe PrincipalsEp. 42 - Picture perfect!The single most important thing when selling a property is crafting amazing listing photos! It sets the buyers up to fall in love and will make every additional action easier… listen up for our best tips and strategies2024-06-0441 minThe PrincipalsThe PrincipalsEp.41 - Staying emotionally resilient as a real estate professionalAre you confident that your reactions and actions are in line with your stated values and ultimate goals? In this episode, we unpacked how to navigate task client and self management decisions.2024-05-2852 minThe PrincipalsThe PrincipalsEp. 40 - Special guest Steve Carlson explains how he went from head chef to top agent!How hard is it really to succeed in real estate and what is the best way to build momentum in a new career? Steve Carlson explains his journey and hopes of helping you realize there is an obvious path forward for your success.2024-05-2159 minThe PrincipalsThe PrincipalsEp. 39 - Listing Agreements Moore contract Fun, as we go line by line over the current listing agreement and why we choose the exclusive to sell listing agreement, with single agency!2024-05-1450 minThe PrincipalsThe PrincipalsEp. 38 - Open House Special Guest, Michael Longo & Steve Boyette on how to nail open houses and improve your client acquistion.2024-04-301h 01The PrincipalsThe PrincipalsEp. 37 - Buyer Agreement Review Do we even use those? Yes!2024-04-2351 minThe PrincipalsThe PrincipalsEp. 36 - Selling with Mike Longo Special Guest, Michael Longo, shares his views on navigating common client converstaions.2024-04-1655 minThe PrincipalsThe PrincipalsEp. 35 - Part Two and Responding to the NAR Announcement  using tested principles from thought leader, John Maxwell, in responding to the NAR announcement2024-04-0949 minThe PrincipalsThe PrincipalsEp. 34 - A reaction to the NAR announcement in response to the NAR announcement, and how we can operate as agents2024-04-0247 minThe PrincipalsThe PrincipalsEp. 33 - Prospect like a Professional The rules of prospecting to make sure that your actions are set in order to guarantee best results  2024-03-2652 minThe PrincipalsThe PrincipalsEp. 32 - Under Construction! from preparing to sell through personal enjoyment- what are the various level of home improvement and where is ROI in 20242024-03-1954 minThe PrincipalsThe PrincipalsEp. 31 - SWOT- pt 6 Tanya2024-03-1246 minThe PrincipalsThe PrincipalsEp. 30 - SWOT-pt 5 One crazy sale- reflecting on theft, loyalty, and limits with Tanya Murcia2024-03-0545 minThe PrincipalsThe PrincipalsEp. 29 - Good Vibes Only How to bring big energy to every opportunity … according to Harvard Business Review2024-02-2750 minThe PrincipalsThe PrincipalsEp. 28 - SWOT - pt4 Third party approval, new territories, and divorce2024-02-2051 minThe PrincipalsThe PrincipalsEp. 27 - SWOT - pt3 Ashley and Laurin unpack boundaries and communication standards2024-02-1342 minThe PrincipalsThe PrincipalsEp. 26 - SWOT- pt 2 Ashley & Laurin work SWOT on rentals and doublesides2024-01-3045 minThe PrincipalsThe PrincipalsEp. 25 - SWOT- pt 12024-01-2351 minThe PrincipalsThe PrincipalsEp. 24 - Don't Sell Ugly Houses!2024-01-1645 minThe PrincipalsThe PrincipalsEp. 23 - Communication is Key Planned communication takes 2 minutes, but calls in cause stress and tend to run long... so What are the crucial contact points during a contract with each involved party?2024-01-0951 minThe PrincipalsThe PrincipalsEp. 22 - How to qualify your sphere Want to understand how to get more referrals from the people you already know like and trust… Make sure you know how to qualify your sphere2024-01-0241 minThe PrincipalsThe PrincipalsEp. 21 - 12 week yearPlan for radical success2023-12-2648 minThe PrincipalsThe PrincipalsEp. 20 - Never split the difference, book report Book report on key negotiation strategies.2023-12-1953 minThe PrincipalsThe PrincipalsEp. 19 - Business Planning How can you plan for success heading into 2024? We look at best practices and key questions for taking your business to the next level.2023-12-1243 minThe PrincipalsThe PrincipalsEp. 18 - Choosing a Brokerage So I went to real Estate School, now what?2023-12-0538 minThe PrincipalsThe PrincipalsEp. 17 - Mortgages, pt 1Understanding common loan products...2023-11-2844 minThe PrincipalsThe PrincipalsEp. 16 - Parlez Vous Real Estate?Let's review key terms in the contract and make sure you have stories to anchor each- allowing clients to make effective decisons within a sale or purchase.2023-11-2155 minThe PrincipalsThe PrincipalsEp. 15 - Condo CalamityUnderstanding the impact of the surfside collapse...2023-11-1442 minThe PrincipalsThe PrincipalsEp. 14 - Book Report- 7 Levels of CommunicationThis book is from the Maher/ Buffini thought- school or Real Estate as a relationship business. Here's our review and summary of a fantastic book!2023-11-0738 minThe PrincipalsThe PrincipalsEp. 13 - Meet Your "Other" HostLaurin McDermott is here to sell South Florida and chew bubblegum, but she's all out of bubblegum.2023-10-3111 minThe PrincipalsThe PrincipalsEp. 12 - Winning ListingsOur Secret Sauce for adding unmatched value for sellers...2023-10-2449 minThe PrincipalsThe PrincipalsEp. 11 - Best Advise I've heard...There are truisms you'll hear frequently as an agent- here are some of my favorites and when they matter!2023-10-1742 minThe PrincipalsThe PrincipalsEp. 10 - Let's Party!Use events to build your referral business!2023-10-1030 minThe PrincipalsThe PrincipalsEp. 9 - Leverage your Brand Identity to Win more ReferralsContent from recent Real Estate talk...2023-10-0330 minThe PrincipalsThe PrincipalsEp. 8 - Seller Behave!What a seller agrees to do in accepting a contract for sale.2023-09-2648 minThe PrincipalsThe PrincipalsEp. 7 - Know your worthArticulate your value to buyers and protect that relationship to everyone's benefit.2023-09-1941 minThe PrincipalsThe PrincipalsEp. 6 - Buyer Beware!How buyers can use inspection period for diligence and what the contract allows for in negotiations.2023-09-1952 minPower Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryPower Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryMotivation for Working in the Trades | Compilation from Power Women of the Trades Podcast | Part 2On this Power Women of the Trades quick podcast episode we review some of our highlight moments from episodes 9-16. Featuring: Michelle Myers Episode 9 Ashley Baillio Episode 10 Angie Snow Episode 11 Dan Antonelli Episode 12 Elaine Damshen Episode 13 Jen Mckee Episode 14 Stephanie Postell Episode 15 Warren Lentz Episode 16 Consider this highlight reel your inspiration and reminder! Check out our feed to hear more from our guests. Meet the Hosts: Leslie Harpole is the co-owner of...2023-09-1308 minThe PrincipalsThe PrincipalsEp. 5 - Read between the lines, navigating personal property and possession transfer as a Florida Real Estate Agent.What happens when a seller takes items that should convey or leaves the property in less than ideal condition?2023-09-1240 minThe PrincipalsThe PrincipalsEp. 4 - Fill in the Blanks, Riders on the "AS IS"The third and final epidode in this series reviews how I approach filling in the blanks on the As IS contract RIDERS to help protect my Principals. Benefit from my experience, then adjust to best serve your clients! Of course- for legal questions, consult a lawyer! But to gain strategic insights on how I fill in those blanks- Listen up! A (condos) to Other, let's look at the most popular riders for the AS IS.2023-08-2250 minThe PrincipalsThe PrincipalsEp. 3 - Fill in the Blanks, Page 2+ of the "AS IS"This series of episodes on how I approach filling in the blanks on the As IS contract to help protect my Principals. Benefit from my experience, then adjust to best serve your clients! Of course- for legal questions, consult a lawyer! But to gain strategic insights on how I fill in those blanks- Listen up! Page 2 through 13!2023-08-1537 minThe PrincipalsThe PrincipalsEp. 2 - Fill in the Blanks, Page 1 of the "AS ISThis series of episodes on how I approach filling in the blanks on the As IS contract to help protect my Principals. Benefit from my experience, then adjust to best serve your clients! Of course- for legal questions, consult a lawyer! But to gain strategic insights on how I fill in those blanks- Listen up! Page 1 through Closing Date.2023-08-0823 minThe PrincipalsThe PrincipalsEp. 1 - Meet Your HostAshley Baillio is your host for the Principals, a Real Estate Podcast. This episode shares her background and how she ended up a Broker Owner in Sunny South Florida.2023-08-0130 minThe PrincipalsThe PrincipalsWelcome to The Principals House it going? Welcome to The Principals, a Real Estate podcast. Success in Real Estate is simple, but not always easy! I’m Ashley Baillio and I believe Real Estate is an evolving art, with constant opportunities to refine and improve how I serve the principals and my fellow professionals. Join me and many of my favorite people, as we share our experience and the lessons learned to help prepare you for another exciting day selling Real Estate!  Follow along on Apple Podcasts, Spotify, or anywhere else you listen to your shows.2023-07-1700 minPower Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryPower Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryInvesting in Your Business & Joining the LadyTitans w/ Ashley BaillioWhenever you start a new project in business, it can be stressful if you don’t have support. But we have to be brave enough to step into something new and bold enough to ask for help when we need it… especially when it comes to ServiceTitan. In this episode of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound welcome Ashley Baillio, a Training Specialist at ServiceTitan and Co-Chair of LadyTitans, to talk about how to invest in your business and navigate ServiceTitan with ease and confidence. Your business doesn’t stop just b...2023-04-1223 min