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Showing episodes and shows of
Ashley Baillio
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The Principals
Ep. 78 - Three fl legal updates
1. notice by email. 2. Calamity law limits. 3. Sales tax on commercial leases.
2025-07-29
44 min
The Principals
Ep. 77 - Affordability and fun
Quick recap of our client, appreciation party and a deep dive on improving loan affordability
2025-07-22
30 min
The Principals
Ep. 76 - BNI… Business network international
A rundown of structured networking, and how it can take your business to the next level
2025-07-15
44 min
The Principals
Ep. 75 - Negotiations- with Tanya Murcia
Tanya and Ashley unpack, common negotiation strategies and where people can get out of their own way
2025-07-08
1h 04
The Principals
Ep. 74 - Deseree & Laurin
Staging, relocation, & serving those who serve...
2025-07-01
42 min
The Principals
Ep. 73 - Unpacking the 2025 luxury Summit
A synopsis of Brady Sandals brilliance at our recent luxury event…
2025-06-24
49 min
The Principals
Ep. 72 - Additional permit term FTW
We are not lawyers, but we are responsible to properly use the contract as real estate professionals. Why you should use, lawyer drawn up language, and the additional term surrounding permits… And then what?
2025-06-17
47 min
The Principals
Ep. 71 - Profile- Sean McHenry discusses starting a business
Rookie smarts- learning from established businesses then pushing through discomfort to find your authentic application
2025-06-10
52 min
The Principals
Ep. 70 - Common questions from Byers
We toggle the question you're most likely from educated buyers
2025-05-27
44 min
The Principals
Ep. 79 - Common questions from Sellers
Role play… kinda
2025-05-20
36 min
The Principals
Ep. 78 - Laurin & Stephan
A real estate conversation….
2025-05-13
41 min
The Principals
Ep. 77 - Agent profile
New construction in the market crash with Duane Conrad
2025-05-06
51 min
The Principals
Ep. 76 - Death & Taxes
With increased property values, understanding available discounts on property taxes can set you apart as an expert!
2025-04-15
43 min
The Principals
Ep. 75 - A week of unusual opportunities
We go over Insurance eligibility and relocation, as aspects in business that every agent encounter
2025-04-09
29 min
The Principals
Ep. 74 - The Obstacle is the Way
book report, using principles of Stoicism to reframe your reality and own your success
2025-04-01
47 min
The Principals
Ep. 73 - SWOT- Stephan Bronson
With 20 closed transactions in just over a year, Stephan has gone from newbie to pro. Let's recap whats working vs what needs to stop.
2025-03-25
49 min
The Principals
Ep. 72 - Power of Moments
Book report to improve your client experience
2025-03-18
38 min
The Principals
Ep. 71 - The Buyer Process pt2
Consultation to Closing, making sure you deliever remarkable results to your buyer clients!
2025-02-25
28 min
The Principals
Ep. 70 - Real estate financing for agents
Understanding patients can help you construct stronger offers and better support your clients
2025-02-18
54 min
The Principals
Ep. 69 - The Buyer Process
Consultation to Closing, making sure you deliever remarkable results to your buyer clients!
2025-02-11
42 min
The Principals
Ep. 52 - Building a Luxury Brand
Name the value you bring and how that will lend to the ultimate real estate experience for your clients. There are four components that must be consistently delivered in any real estate transaction. Is your business ready to serve in the luxury space?
2025-02-07
57 min
The Principals
Ep. 53 - Should you hire a buyer's agent?
Articulate your value as a buyers agent.
2025-02-07
54 min
The Principals
Ep. 68 - SWOT- delray
Evaluating a deal for lessons learned, best practices to adopt and behaviors to quit
2025-02-04
47 min
The Principals
Ep. 67 - Condo associations versus HOA's
Updates for the condo rider and how condos are different than HOA's
2025-01-21
42 min
The Principals
Ep. 66 - Plan to succeed in 2025
set yourself up for greatness in the moment, by setting an authentic plan to achieve your vision.
2025-01-07
55 min
The Principals
Ep. 65 - W's and H
using who what when where why and how to close the deal.
2024-12-17
54 min
The Principals
Ep. 64 - So you're licensed… now what?
Best steps to start selling…
2024-12-10
43 min
The Principals
Ep. 63 - Insurance Sucks.
special guest Brandon Felder with Goosehead Insurance obsess understand the population and current insurance standards
2024-11-26
50 min
The Principals
Ep. 62 - Disclosures!
New requirements with flood disclosures resulting in a conversation in all sellers disclosures
2024-11-19
49 min
The Principals
Ep. 61 - Unreasonable hospitality
Book review on Will Garda's best seller and hospitality is crucial to the real estate business
2024-11-12
37 min
The Principals
Ep. 60 - Exactly What to Say, Pt 2
Unpacking actual scenarios and practicing the magic words...
2024-11-05
48 min
The Principals
Ep. 59 - It All Adds Up, Sentinal Tax Advisors
Special Guest Danny Coyne discusses running your Real Estate Business from a Tax perspective
2024-10-30
52 min
The Principals
Ep. 58 - Exactly What to Say, Pt 1
This book of "magic words" is reviewed for the phrases that have stood the test of time. Of Course, some are so widely appreciated- they now sound "salesy;" so, how you can stilll use the idea but discover your own authentic voice?
2024-10-22
47 min
The Principals
Ep. 57 - Mind over matter…
Mental resilience is key among the worlds, most successful people. Today's episode explores common perspectives, crucial for determining success in Real Estate.
2024-10-08
36 min
The Principals
Ep. 56 - Real Estate Investments with Mike Longo
Flips to airbnb, Mike Longo discusses building wealth somewhat passively …
2024-10-01
47 min
The Principals
Ep. 55 - You Can't Know Everything
You can't know everything but you sure as heck can add value, how do you buy yourself time and still sound incredible while getting to the stuff that you really just don't know…
2024-09-24
39 min
The Principals
Ep. 54 - NAR in action
Unpacking fact versus crap and the first weeks after buyers agreement practices have been rolled out by the NAR
2024-09-17
53 min
The Principals
Ep. 51 - agent profile- Nick Grecco
Consistency is key. How Nick Grecco moved from the weight room to being seen as an industry expert.
2024-08-27
40 min
The Principals
Ep. 50 - Unpacking Tough Advice
Laurin and Ashley reflect on powerful advice from Berkshire Hataways CEO, Jimmy Burgess.
2024-08-20
50 min
The Principals
Ep. 49 - Resilience & Brand Integrity in Real Estate
Developing a business culture that resonates will win you more business!
2024-08-13
54 min
The Principals
Ep. 48 - Laurin & Tanya with SSFT
Meet Tanya and Laurin, two agents on the Sell South Florida team. Today they will discuss how they got started in real estate, the challenges they faced other career and where they stand now.
2024-08-06
42 min
The Principals
Ep. 47 - Navigating Buyer Brokerage Agreement
Understanding the differnt expectations surrounding representation and the buyer's broker agreement
2024-07-30
1h 08
The Principals
Ep. 46 - conversations with career agents- meet Brit Comerie and Josef Bagif
back from summer break- we are speaking with two established agents on how they found success and continue to thrive in this market.
2024-07-23
56 min
The Principals
Ep. 45 - qualifying your clients
how do you decide if you're the problem… What questions you should be asking your buyers sellers and renters prior to getting to work.
2024-06-25
54 min
The Principals
Ep. 44 - Small deals big lessons… How do you do a rental as a real estate agent?
Rentals are small commissions and short durations typically however there are some big lessons to be aware of before you tackle these income earners
2024-06-18
54 min
The Principals
Ep. 43 - navigating Insurance with Brandon Felder
We are joined by special gas, Brandon Felder, who will walk us through the ins and outs of insurability in a crazy Florida climate
2024-06-11
1h 01
The Principals
Ep. 42 - Picture perfect!
The single most important thing when selling a property is crafting amazing listing photos! It sets the buyers up to fall in love and will make every additional action easier… listen up for our best tips and strategies
2024-06-04
41 min
The Principals
Ep.41 - Staying emotionally resilient as a real estate professional
Are you confident that your reactions and actions are in line with your stated values and ultimate goals? In this episode, we unpacked how to navigate task client and self management decisions.
2024-05-28
52 min
The Principals
Ep. 40 - Special guest Steve Carlson explains how he went from head chef to top agent!
How hard is it really to succeed in real estate and what is the best way to build momentum in a new career? Steve Carlson explains his journey and hopes of helping you realize there is an obvious path forward for your success.
2024-05-21
59 min
The Principals
Ep. 39 - Listing Agreements
Moore contract Fun, as we go line by line over the current listing agreement and why we choose the exclusive to sell listing agreement, with single agency!
2024-05-14
50 min
The Principals
Ep. 38 - Open House
Special Guest, Michael Longo & Steve Boyette on how to nail open houses and improve your client acquistion.
2024-04-30
1h 01
The Principals
Ep. 37 - Buyer Agreement Review
Do we even use those? Yes!
2024-04-23
51 min
The Principals
Ep. 36 - Selling with Mike Longo
Special Guest, Michael Longo, shares his views on navigating common client converstaions.
2024-04-16
55 min
The Principals
Ep. 35 - Part Two and Responding to the NAR Announcement 
using tested principles from thought leader, John Maxwell, in responding to the NAR announcement
2024-04-09
49 min
The Principals
Ep. 34 - A reaction to the NAR announcement
in response to the NAR announcement, and how we can operate as agents
2024-04-02
47 min
The Principals
Ep. 33 - Prospect like a Professional
The rules of prospecting to make sure that your actions are set in order to guarantee best results
2024-03-26
52 min
The Principals
Ep. 32 - Under Construction!
from preparing to sell through personal enjoyment- what are the various level of home improvement and where is ROI in 2024
2024-03-19
54 min
The Principals
Ep. 31 - SWOT- pt 6 Tanya
2024-03-12
46 min
The Principals
Ep. 30 - SWOT-pt 5
One crazy sale- reflecting on theft, loyalty, and limits with Tanya Murcia
2024-03-05
45 min
The Principals
Ep. 29 - Good Vibes Only
How to bring big energy to every opportunity … according to Harvard Business Review
2024-02-27
50 min
The Principals
Ep. 28 - SWOT - pt4
Third party approval, new territories, and divorce
2024-02-20
51 min
The Principals
Ep. 27 - SWOT - pt3
Ashley and Laurin unpack boundaries and communication standards
2024-02-13
42 min
The Principals
Ep. 26 - SWOT- pt 2
Ashley & Laurin work SWOT on rentals and doublesides
2024-01-30
45 min
The Principals
Ep. 25 - SWOT- pt 1
2024-01-23
51 min
The Principals
Ep. 24 - Don't Sell Ugly Houses!
2024-01-16
45 min
The Principals
Ep. 23 - Communication is Key
Planned communication takes 2 minutes, but calls in cause stress and tend to run long... so What are the crucial contact points during a contract with each involved party?
2024-01-09
51 min
The Principals
Ep. 22 - How to qualify your sphere
Want to understand how to get more referrals from the people you already know like and trust… Make sure you know how to qualify your sphere
2024-01-02
41 min
The Principals
Ep. 21 - 12 week year
Plan for radical success
2023-12-26
48 min
The Principals
Ep. 20 - Never split the difference, book report
Book report on key negotiation strategies.
2023-12-19
53 min
The Principals
Ep. 19 - Business Planning
How can you plan for success heading into 2024? We look at best practices and key questions for taking your business to the next level.
2023-12-12
43 min
The Principals
Ep. 18 - Choosing a Brokerage
So I went to real Estate School, now what?
2023-12-05
38 min
The Principals
Ep. 17 - Mortgages, pt 1
Understanding common loan products...
2023-11-28
44 min
The Principals
Ep. 16 - Parlez Vous Real Estate?
Let's review key terms in the contract and make sure you have stories to anchor each- allowing clients to make effective decisons within a sale or purchase.
2023-11-21
55 min
The Principals
Ep. 15 - Condo Calamity
Understanding the impact of the surfside collapse...
2023-11-14
42 min
The Principals
Ep. 14 - Book Report- 7 Levels of Communication
This book is from the Maher/ Buffini thought- school or Real Estate as a relationship business. Here's our review and summary of a fantastic book!
2023-11-07
38 min
The Principals
Ep. 13 - Meet Your "Other" Host
Laurin McDermott is here to sell South Florida and chew bubblegum, but she's all out of bubblegum.
2023-10-31
11 min
The Principals
Ep. 12 - Winning Listings
Our Secret Sauce for adding unmatched value for sellers...
2023-10-24
49 min
The Principals
Ep. 11 - Best Advise I've heard...
There are truisms you'll hear frequently as an agent- here are some of my favorites and when they matter!
2023-10-17
42 min
The Principals
Ep. 10 - Let's Party!
Use events to build your referral business!
2023-10-10
30 min
The Principals
Ep. 9 - Leverage your Brand Identity to Win more Referrals
Content from recent Real Estate talk...
2023-10-03
30 min
The Principals
Ep. 8 - Seller Behave!
What a seller agrees to do in accepting a contract for sale.
2023-09-26
48 min
The Principals
Ep. 7 - Know your worth
Articulate your value to buyers and protect that relationship to everyone's benefit.
2023-09-19
41 min
The Principals
Ep. 6 - Buyer Beware!
How buyers can use inspection period for diligence and what the contract allows for in negotiations.
2023-09-19
52 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Motivation for Working in the Trades | Compilation from Power Women of the Trades Podcast | Part 2
On this Power Women of the Trades quick podcast episode we review some of our highlight moments from episodes 9-16. Featuring: Michelle Myers Episode 9 Ashley Baillio Episode 10 Angie Snow Episode 11 Dan Antonelli Episode 12 Elaine Damshen Episode 13 Jen Mckee Episode 14 Stephanie Postell Episode 15 Warren Lentz Episode 16 Consider this highlight reel your inspiration and reminder! Check out our feed to hear more from our guests. Meet the Hosts: Leslie Harpole is the co-owner of...
2023-09-13
08 min
The Principals
Ep. 5 - Read between the lines, navigating personal property and possession transfer as a Florida Real Estate Agent.
What happens when a seller takes items that should convey or leaves the property in less than ideal condition?
2023-09-12
40 min
The Principals
Ep. 4 - Fill in the Blanks, Riders on the "AS IS"
The third and final epidode in this series reviews how I approach filling in the blanks on the As IS contract RIDERS to help protect my Principals. Benefit from my experience, then adjust to best serve your clients! Of course- for legal questions, consult a lawyer! But to gain strategic insights on how I fill in those blanks- Listen up! A (condos) to Other, let's look at the most popular riders for the AS IS.
2023-08-22
50 min
The Principals
Ep. 3 - Fill in the Blanks, Page 2+ of the "AS IS"
This series of episodes on how I approach filling in the blanks on the As IS contract to help protect my Principals. Benefit from my experience, then adjust to best serve your clients! Of course- for legal questions, consult a lawyer! But to gain strategic insights on how I fill in those blanks- Listen up! Page 2 through 13!
2023-08-15
37 min
The Principals
Ep. 2 - Fill in the Blanks, Page 1 of the "AS IS
This series of episodes on how I approach filling in the blanks on the As IS contract to help protect my Principals. Benefit from my experience, then adjust to best serve your clients! Of course- for legal questions, consult a lawyer! But to gain strategic insights on how I fill in those blanks- Listen up! Page 1 through Closing Date.
2023-08-08
23 min
The Principals
Ep. 1 - Meet Your Host
Ashley Baillio is your host for the Principals, a Real Estate Podcast. This episode shares her background and how she ended up a Broker Owner in Sunny South Florida.
2023-08-01
30 min
The Principals
Welcome to The Principals
House it going? Welcome to The Principals, a Real Estate podcast. Success in Real Estate is simple, but not always easy! I’m Ashley Baillio and I believe Real Estate is an evolving art, with constant opportunities to refine and improve how I serve the principals and my fellow professionals. Join me and many of my favorite people, as we share our experience and the lessons learned to help prepare you for another exciting day selling Real Estate! Follow along on Apple Podcasts, Spotify, or anywhere else you listen to your shows.
2023-07-17
00 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades Industry
Investing in Your Business & Joining the LadyTitans w/ Ashley Baillio
Whenever you start a new project in business, it can be stressful if you don’t have support. But we have to be brave enough to step into something new and bold enough to ask for help when we need it… especially when it comes to ServiceTitan. In this episode of the Power Women of the Trades podcast, hosts Leslie Harpole and Cassie Pound welcome Ashley Baillio, a Training Specialist at ServiceTitan and Co-Chair of LadyTitans, to talk about how to invest in your business and navigate ServiceTitan with ease and confidence. Your business doesn’t stop just b...
2023-04-12
23 min