Shows
Beyond B2B MarketingB2B Trust System: Ashley Faus on Human Centered Thought LeadershipWhat does human-centered marketing look like when AI is reshaping how buyers discover, evaluate and decide? In this episode of Beyond B2B Marketing, host Lee Odden talks with Ashley Faus, Head of Lifecycle Marketing (Portfolio) at Atlassian and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley shares why traditional funnel thinking falls short in today's B2B environment and how marketers must rethink trust, content intent, and thought leadership. Together, they explore how human behavior-more than automation-should shape your strategy and how brands can authentically influence complex...
2026-02-011h 14
Product Marketing AdventuresCraft product launch tiers like an Atlassian PMMProduct launches are never “just a launch.” Some releases quietly drive retention, others reshape the business, and treating every launch like a Tier 1 moment creates burnout internally and noise externally. In this episode, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how Atlassian thinks about launch tiers and how PMMs can use tiering to align teams, set expectations, and ship with more clarity and less chaos.Ashley walks through what actually makes a tiering framework work, starting with auditing how launches have been run in your org, then aligning tiers to impact across customers, the...
2026-01-201h 09
The Ripple: A Podcast from Wednesday WomenThe Playground of Visibility with Ashley Faus (Atlassian)In this episode, Ashley Faus applies the principles of Human-Centered Marketing to help you build visibility and connect with your network. She shares her journey from posting on LinkedIn to fielding inbound speaking invitations and job offers.Questions for reflection:Where do you have access to listen for opportunity?If you’re growing your visibility, who do you want to see you?___________💜 Season 2 is made possible by our friends at GNW Consulting, who support our mission to uplift women execs. (And provide top-notch MarTech-driven agency support for your marketing operations needs, btw.) 💜
2026-01-1532 min
The Executive Brand PodcastThe 4 Pillars of LinkedIn Thought Leadership (w/ Ashley Faus, Atlassian)Ashley Faus is the Head of Lifecycle Marketing at Atlassian and author of Human-Centered Marketing. Besides helping build Atlassian’s thought leadership playbook, over the last year, she built her own executive presence on LinkedIn with now over 22,000 followers.In this podcast, we cover her thought leadership framework.We discuss:1. Ashley’s approach to LinkedIn2. The 4 pillars of thought leadership3. SMEs vs. influencers vs. thought leaders4. The “Internal Influencer” strategy5. How to operationalize employee advocacy6. Understanding trust intent vs buying intent7. And much...
2026-01-0759 min
Glass Ceilings and Sticky Floors: Shatter Limiting Beliefs - Redefine Success - Chase Big DreamsYour Career is a Playground: Building Authentic Trust with Ashley FuasWhat if the secret to building an authentic, successful career isn't a linear path, but embracing the chaos of a playground model and leveraging your most human qualities?In this episode of Glass Ceilings and Sticky Floors, Erica Rooney sits down with Ashley Faus, Head of Lifecycle Management at Atlassian and author of the upcoming book, Human-Centered Marketing, How to Connect with Audiences in the Age of AI. Ashley brings a fresh perspective, blending her deep expertise in marketing and technology with her background in musical theater and vocal performance.Join them as they explore...
2025-12-0334 min
She's So Suite PodcastThe Olympic Gymnast turned Head of Lifecycle Marketing at Atlassian ft. Ashley FausShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/In this episode of She’s So Suite, I sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian — marketer, writer, speaker, and performer. Ashley shares her unconventional journey from aspiring Olympic gymnast to theater major to tech marketing leader. She opens up about identity crises, navigating career pivots, breaking into tech during a recession, and the power of falling in love with your audience.
2025-12-0346 min
She's So Suite PodcastThe Olympic Gymnast turned Head of Lifecycle Marketing at Atlassian ft. Ashley FausShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/In this episode of She’s So Suite, I sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian — marketer, writer, speaker, and performer. Ashley shares her unconventional journey from aspiring Olympic gymnast to theater major to tech marketing leader. She opens up about identity crises, navigating career pivots, breaking into tech during a recession, and the power of falling in love wit...
2025-12-0346 min
She's So Suite PodcastThe Olympic Gymnast turned Head of Lifecycle Marketing at Atlassian ft. Ashley FausShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/In this episode of She’s So Suite, I sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian — marketer, writer, speaker, and performer. Ashley shares her unconventional journey from aspiring Olympic gymnast to theater major to tech marketing leader. She opens up about identity crises, navigating career pivots, breaking into tech during a recession, and the power of falling in love with your audience.Ashley a...
2025-12-0346 min
Funnel RebootHuman Centered Marketing, with Ashley FausHere's a question a lot of us are asking ourselves today. How do marketers build genuine, durable trust when the cost of generating massive volumes of AI content is basically zero? How can you argue for making humanly-crafted content in small quantities When it's so easy to have AI pump it out in big quantities? The hard truth is that humans are wired to notice what other humans do. Meaningful communication with buyers contains elements that just don't scale - this takes more than a trivial amount of work. But that is precisely why you need to d...
2025-11-1755 minFunnel RebootHuman Centered Marketing, with Ashley FausHere's a question a lot of us are asking ourselves today. How do marketers build genuine, durable trust when the cost of generating massive volumes of AI content is basically zero? How can you argue for making humanly-crafted content in small quantities When it's so easy to have AI pump it out in big quantities? The hard truth is that humans are wired to notice what other humans do. Meaningful communication with buyers contains elements that just don't scale - this takes more than a trivial amount of work. But that is precisely why you need to d...
2025-11-1755 min
B2B Marketing: Tomorrow's Best Practices... TodayHuman-Centered Marketing in the Age of AIJoin Clark Newby and Ashley Faus (Head of Lifecycle Marketing at Atlassian and author of Human Centered Marketing) as they walk through how to bring the human back into marketing — even amid AI, metrics, and tech tools.In this episode, Ashley shares her journey from musical theater to marketing, the core principles behind her new book, and how she balances human connection with data and AI. You’ll hear:- Why trust is the cornerstone of human-centered marketing- How to bring your full self into your work and make real connections- The three overlapping disciplines marketing teams need to mast...
2025-10-0932 min
Marketing Over Coffee Marketing PodcastAshley Faus on Human Centered MarketingIn this Marketing Over Coffee: Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more! Direct Link to File She’s the Head of Lifecycle Marketing, Portfolio at Atlassian Product Led Growth vs Sales Led Growth Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in […]
The post Ashley Faus on Human Centered Marketing appeared first on Marketing Over Coffee Marketing Podcast.
2025-08-2100 min
Marketing Over CoffeeAshley Faus on Human Centered MarketingIn this Marketing Over Coffee: Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more! Direct Link to File She's the Head of Lifecycle Marketing, Portfolio at Atlassian Product Led Growth vs Sales Led Growth Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page Switching from the funnel to the playground 11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more...
2025-08-1931 min
The Dave Gerhardt Show (from Exit Five)The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.Dave, Ashley, and Molly cover:The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that...
2025-07-1458 min
The Unremarkable Entrepreneur3 Community Building Lessons from 'Human-Centered Marketing'On this episode of Culture Crush, host Dan sits down with Ashley Faus, author of the just-launched “Human Centered Marketing”, to break down what truly makes communities tick in today’s rapidly evolving digital landscape. Ashley, fresh off her book launch and gearing up to teach at Stanford, shares candid lessons from her own experiences, from resisting broadcast-style marketing to embracing vulnerability and real human connection (even in a post-Zoom-fatigue era).Grab your copy of Ashley's book here.Questions to reflect on while listening:1️⃣ Think of a brand you love...
2025-06-2648 min
Pipeline VisionariesFrom Bait-and-Switch to Human-CentricThis episode features an interview with Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian and author of the book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley dives into the pitfalls of both active spamming and the bait-and-switch tactics that are commonplace today. She also explains why marketers should ditch the funnel framework and embrace playgrounds as the model for the customer journey, and shares her insights into what it means to make marketing truly human-centric. Key Takeaways:Misleading CTAs and bait-and-switch tactics erode trust. Marketers should not be tr...
2025-06-1044 min
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth05 Is Your Event Strategy Built for Humans or Just Your Dashboard? with Ashley FausIf you think lifecycle marketing ends after your event wrap-up email, you’re doing it wrong. This week, Megan is joined by Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of Human-Centered Marketing, to explore how events power long-term strategy and trust-driven campaigns.Ashley breaks down the difference between industry vs. user conferences, how to repurpose event content without boring your audience, and the unexpected details that make attendees feel seen, heard, and valued.About the Guest:Ashley Faus is the Head of Lifecycle Marketing Portfolio at At...
2025-06-0626 minEVENT ABOUT IT: Event Marketing, Strategy & Business Growth05 AFTER SHOW This Marketing Funnel is Broken (and MQLs Are Dead) with Ashley FausThe funnel is dead, MQLs are out, and your networking events aren’t as human-centered as you think. In this After Show, Megan and Ashley go off the record and into the real stuff: AI myths, event design fails, personalization at scale, and why you should probably stop serving bagels at every conference.What You’ll Learn in This After Show:Why AI isn’t replacing marketers—but marketers who ignore AI might get left behindHow to scale personalization using content depth and intent frameworksThe difference between busy work and uniquely human marketing tasksWhy most networking events f...
2025-06-0631 min
Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AIHow to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley FausEver wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defini...
2025-05-2523 min
The Campaign | A Marketing Podcast by 97th FloorWhy Trust is the Fastest Way to Long-Term ROI w/ Ashley Faus, Head of Lifecycle Marketing, Portfolio @ AtlassianAI is everywhere. Budgets are tight. Audiences are skeptical. So how do you get people to actually trust your brand—and stick around?
In this episode, Ashley Faus joins us to talk about what trust really looks like in marketing today. We get into how common language like “lead capture” and “MQLs” is working against us, and why rethinking your buyer’s journey—starting with intent and ending with long-term value—can lead to better results.
We also talk about her new book, Human-Centered Marketing, and why building trust isn’t fluffy—it’s a strategic advantage.
2025-05-2338 min
Under Embargo PodcastAuthenticity Isn’t a Tactic, It’s the Whole Damn Strategy with Ashley Faus, Head of Lifecycle Marketing at AtlassianSend us a textThis episode is equal parts spicy comms truth and high-functioning marketing chaos (with a little ADHD sparkle on top).We’re joined by Ashley Faus, Atlassian’s Head of Lifecycle Marketing and the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI.We cover a lot of ground — and none of it is snackable. Modular, yes. Snackable, absolutely not. Human connection vs. AI-generated sameness The power of authenticity (real authenticity, not LinkedIn-polished perfection) Why MQLs need to die Brand vs. demand...
2025-05-2156 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersWhy Founder-Led Brands Fail at Thought LeadershipFounder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.Key moments in this episode - 00:00 Guest - Ashley Faus00:55 Defining Thought Leadership01:51 Challenges with Founder-Led Brands02:46 Misconceptions in B2B Thought Leadership04:28 The Role of Executives in Thought Leader...
2025-05-2029 min
The Human Connection PodcastBreaking Free from Transactional Marketing with Ashley FausIn this episode, host Karl Pontau connects with Ashley Faus, a marketer, writer, and speaker whose work has been featured in Time, Forbes, and more. Ashley shares insights from her upcoming book on human-centered marketing, challenging businesses to move beyond spreadsheets and dashboards to focus on authentic human relationships.Discover why the "learn more" CTA needs to die, how explicit communication builds trust, and why viewing your audience journey as a playground rather than a linear funnel leads to more meaningful connections. Ashley explains why companies need to stop seeing customers as mere transactions and start embracing...
2025-05-2022 min
Leveraging Thought LeadershipHuman-Centered Marketing in an Automated World | Ashley Faus | 646How do you build genuine trust when AI-driven automation floods our lives? In this engaging episode of Leveraging Thought Leadership, I sit down with Ashley Faus, author of "Human Centred Marketing: How to Connect with Audiences in the Age of AI", to explore the irreplaceable role of authentic human connection in today's tech-heavy marketing landscape. Ashley argues that while AI can streamline content creation and amplify messaging, the core elements of trust—authenticity, empathy, and credibility—can only be forged through real human interactions. We discuss practical ways marketers can move beyond outdated funnel approaches, intr...
2025-05-1855 min
Idea Citizen on LinkedIn LiveMake or Break Your Thought LeadershipIn this engaging conversation, Jackie Domanus, founder of Idea Citizen, sits down with Ashley Faus, author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI and Head of Lifecycle Marketing, Portfolio at Atlassian. Together, they dive deep into the evolving landscape of thought leadership, particularly in the context of LinkedIn, networking, and modern marketing.Ashley breaks down the four pillars of thought leadership—credibility, profile, prolific output, and depth of ideas—while debunking common misconceptions and differentiating between influencers and true thought leaders. The discussion highlights the responsibilities of thought leaders, the power of authenticity, and...
2025-05-0955 min
Idea Citizen on LinkedIn LiveMake or Break Your Thought LeadershipIn this engaging conversation, Jackie Domanus, founder of Idea Citizen, sits down with Ashley Faus, author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI and Head of Lifecycle Marketing, Portfolio at Atlassian. Together, they dive deep into the evolving landscape of thought leadership, particularly in the context of LinkedIn, networking, and modern marketing.Ashley breaks down the four pillars of thought leadership—credibility, profile, prolific output, and depth of ideas—while debunking common misconceptions and differentiating between influencers and true thought leaders. The discussion highlights the responsibilities of thought leaders, the power of authenticity, and how...
2025-05-0955 min
Humans of Martech165: Ashley Faus: Building content that matches actual human thinking by integrating lifecycle, content and product marketingWhat’s up everyone, today we have the pleasure of sitting down with Ashley Faus, Head of Lifecycle Marketing at Atlassian. Summary: Marketing frameworks often fail because they ignore how humans actually behave. People don't follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse experience across corporate communications and lifecycle leadership, Ashley exposes how artificial walls between marketing functions create dysfunction while offering a solution: an integrated ecosystem where audience insights, compelling content, and strategic distribution flow continuously between teams. Her approach identifies truly predictive behaviors and me...
2025-04-151h 08
The SaaSiest Podcast179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale.
Ashley walks us through Atlassian’s approach to lifecycle marketing across its vast product suite, shares key moments that matter most in the customer journey, and breaks down what a successful campaign looks like in action.
In this episode, you'll learn:
What lifecycle marketing is (and what it isn’t)
How to identify the most crit...
2025-04-0252 minThe SaaSiest Podcast179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale.
Ashley walks us through Atlassian’s approach to lifecycle marketing across its vast product suite, shares key moments that matter most in the customer journey, and breaks down what a successful campaign looks like in action.
In this episode, you'll learn:
What lifecycle marketing is (and what it isn’t)
How to identify the most crit...
2025-04-0252 min
Strategy Talks: Content Strategy for Small TeamsA New Customer Journey Strategy You Never Saw Coming, with Ashley FausAre you tired of watching customers drop off at critical points in their journey with your brand? From lack of personalization to frustrating support experiences, many businesses struggle to create seamless and engaging interactions. Join us for the next episode of Strategy Talks as we explore innovative strategies to reimagine the customer journey, turning it into a dynamic playground where customers choose their own path to success!★★★★★Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forb...
2025-03-2030 min
Attributed - A podcast by DreamdataHuman-Centered Marketing: How to Connect with Audiences in the Age of AIJoin us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.What You’ll Learn:- Key principles of human-centered marketing.- How to balance technology with human creativity and strategies for leveraging AI without losing the human touch.- Actionable tips for building stronger, more meaningful audience relationships.Bo...
2025-03-0444 min
Cut the Bullshit: the no-BS marketing podcast with Abdul Rastagar4 Tips for Using AI to Supercharge Marketing (Ashley Faus, Marketing Leader), S2E4Who better to have on than Ashley Faus, Head of Lifecycle Marketing at Atlassian to share insights and experiences about AI in marketing, how to improve trust in an AI-driven world, and her 4 practical tips for using the technology better.
2025-02-2216 min
Content, BrieflyAtlassian: Ashley Faus on human-centered marketing in the age of AIIn this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions.This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month.Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 fo...
2025-02-2030 min
Behind Good Content#10 - Ashley FausAshley Faus is the head of Lifecycle Marketing, Portfolio, at Atlassian. She's built an audience of 17K on LinkedIn, as well as earning the coveted Top Voice badge. She told us all about how just posting on LinkedIn isn't enough to be a thought leader, the four pillars of good thought leadership, the pros and cons of ghostwriters, and more.
2024-12-0534 min
APAC's B2B Growth PodcastWhat does it mean to be a Thought Leader?Join Vinnie and Ashley Faus, Head of Lifecycle Marketing at Atlassian, on their chat about what makes someone a Thought Leader and how you can be one.
This episode also covers...
How to be a Thought LeaderThe difference between a Thought Leader, a Subject Matter Expert, and an InfluencerAshley's Thought Leader model and pillars
About Ashley...
Marketer, writer, speaker by day... singer, actor, fitness fiend by night!
Ashley has handled all aspects of marketing strategy and execution, from product marketing, to demand-gen, to content and events. She...
2024-10-2357 min
BrandformanceLifecycle Marketing: Strategies for effective measurement with Ashley Faus, AtlassianToday's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How Lifecycle is embedded in everything that Atlassian does.
2024-08-3042 min
RevOps FMThe Evolution of B2B Content Marketing - Ashley FausContent has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove.The content game is not going anywhere, but it IS changing. And to guide us through those changes, we're chatting today with B2B content expert Ashley Faus, Head of Lifecycle Marketing at Atlassian. ...
2024-07-1759 min
Belkins PodcastBelkins Podcast Special: Best Of Growth Podcast, Season 4Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast, now rebranded to Belkins Podcast and available on our new YouTube channel.Join our host, Michael Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!👉Speakers in this episode:Geoffrey Moore - Author, speaker, advisorCinthia Silva - Top 10 Women Leaders in Customer Success 2024Alina Vandenberghe - C...
2024-07-1146 min
The Unremarkable EntrepreneurHow to Power Up Critical Thinking and OutcomesIn this episode of Culture Crush, host Dan Dowman interviews Ashley Faus, the Head of Lifestyle Marketing at Atlassian. Ashley unpacks her career journey and delves into the power of values, revealing how critical they have been in helping Atlassian maintain its outstanding culture as the organisation has rapidly expanded. Ashley shares some practical tips for addressing culture and leadership challenges, such as using the Atlassian Team Playbook and implementing the Health Monitor with a brilliant way to describe team misalignment.
2024-07-1134 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersLinkedIn Thought Leadership for Business SuccessLinkedIn is the perfect platform for building thought leadership for both individuals and brands to influence B2B buying decisions and drive business growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to Thought Leadership on LinkedIn 01:44 Defining Thought Leadership 03:48 The Importance of Thought Leadership for B2B Growth 06:54 Leveraging LinkedIn Profiles and Company Pages 12:13 Creating and Sharing Thought Leadership Content 13:55 Engaging with Yo...
2024-07-0921 min
The Sour GTM SaaS Takes PodcastAshley FausFeaturing Ashley Faus, Head of Lifecycle Marketing at Atlassian.
Ashley's Sour Takes:
1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03)
2. Clear CTAs: Stop using "learn more." (15:01)
3. Ungate all your content! (24:20)
4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23)
5. Execs are not the best thought leaders or influencers for the organization. (42:14)
Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the...
2024-06-2751 min
The Marketing Millennials260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of AtlassianThe funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.She chats with me about why it’s so imp...
2024-05-3043 min
The Content 10x PodcastBeyond Remixing: Strategic Content Repurposing for B2B with Chris HutchinsHow do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best...
2024-05-2343 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhen Is It Worth Learning AI? A Conversation with Ashley FausIn this episode of AI-Driven Marketer, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics. Expect a nuanced conversation about AI's role in job displacement, the necessity of human...
2024-05-0350 min
Women in Product MarketingAtlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product LaunchesQuestions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian?8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?22:55 How should the approach differ for product launches targeted towards la...
2024-04-2346 minThe Content 10x PodcastHow to Maximize Content with a Small Team with Jess CookWelcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and...
2024-04-1136 minThe Content 10x PodcastBoosting Content Velocity through Repurposing with Ashley FausThis is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice. In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic. She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments a...
2024-03-2845 min
Don't Say ContentMastering Senior Leadership Dynamics at Corporate Giants with Atlassian's Ashley FausAs you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way to getting the opportunities you want, the budgets you need and support for your initiatives. We're going live with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to learn her strategies for navigating the corporate maze to elevate your influence and efficacy.Connect with Ashley: ht...
2024-03-221h 01
Omnichannel by OmnichannelXEp. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus
Our guest today is Ashley Faus, whose work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She currently works at Atlassian as a Head of Lifecycle Marketing.
In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI’s role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.
“I actually think the funnel is a retrospective measurem...
2024-03-2051 min
FounderVideo PodcastFV 5: How to become a B2B Thought Leader in 2024 | Ashley Faus @AtlassianIn this conversation,Ashley Faus discusses thought leadership in the B2B marketing space. She emphasizes the importance of having both thoughts and leadership qualities to be a true thought leader. Ashley also introduces the four pillars of thought leadership: credibility, profile, being prolific, and strong depth of ideas. She highlights the challenges of attribution in B2B marketing and the need for better tools in this area. Ashley also explains the differences between influencers, subject matter experts, and thought leaders, and how companies can leverage each of them effectively. Finally, she provides insights on how founders and CEOs...
2024-03-141h 11
Funky (B2B) MarketingThe Great Debate: In-House Marketers vs. Consultants on B2B Conferences - Ashley Faus and Mark EvansAre you tired of the same old debates about in-house vs. consultant speakers at conferences? Dive into our latest podcast episode where we break down this hot topic, and explore what's on the horizon for marketing with insights from industry pros Ashley Fosse and Mark Evans.
In this episode, you'll uncover:
- The ongoing debate: In-house marketers vs. consultants – who really brings more value to events?
- Insider insights: From the lifecycle marketing head at Atlassian and a strategic advisor for B2B SaaS companies.
...
2024-03-1249 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonEP. 37- INTENT is Not Intent! w/ Ashley Faus from Atlassian l Expert Quick TipsIn this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.Key Discussion Points- The difference between inferred intent and explicit, stated intent- Titling and promoting content in a way that attracts the right intent levels
2023-12-0818 min
content folksIn which Ashley Faus does musical theaterRight now, Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. But there was a time when she could have ended up defying gravity both on Broadway and as an Olympic gold medal-winning gymnast.
2023-12-0510 min
Belkins PodcastThe audience wants you to succeed. Inspiring talk with Ashley FausEver noticed how storytelling makes things click better? Dive into the 23rd Growth Podcast, where Ashley Faus brilliantly connects theater and marketing — think audience empathy, changing costumes, motivations, and more. As a seasoned writer, speaker, and Head of Lifecycle Marketing at Atlassian, Ashley unpacks invaluable insights into the realms of marketing and business, offering a unique perspective on different topics through engaging storytelling.In this podcast, you'll:🔹 Delve into the debate on whether business should be personal🔹 Find out why money is a success measurement🔹 Explore the intersection of business and professionalism🔹 Discover the k...
2023-11-301h 12
Growth Marketing CampBusting Thought Leadership Myths with Ashley Faus from AtlassianThis week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show. Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.In this captivating Growth Marketing Camp episode, Ashley shares:✨ The definition of thought leadership (& what the most essential elements of it are)✨ Her 4 pillar framework for thought leadership✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)We also...
2023-10-1752 min
The Internal Marketing PodcastEpisode #38 - How Employees Can Become Thought Leaders (with Ashley Faus)Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so.The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If...
2023-10-1741 min
B2B Social Growth: Presented By Tribal ImpactHow To Become A Thought Leader And Grow On LinkedIn With Ashley Faus from AtlassianThought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman). Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader. We'll be covering:What does it mean to be a thought leader?How to grow your network, reach a wider audience, and develop a following.Overcoming procrastination and the fear of imperfection when creating content.The habits of successful thought leaders.
2023-10-1143 min
Marketing DilemmasCrafting cohesive product messaging with Ashley Faus, Director of Integrated Product Marketing at AtlassianHow do you maintain coherent brand identity when you are a large org with multiple products, departments or regions? That’s what this podcast seeks to uncover! Interviewing Ashley Faus, Director of Integrated Product Marketing at Atlassian.
2023-09-2024 min
B2B Strategy07: Everything You Thought You Knew On Thought Leadership Is Wrong with Ashley FausThought leadership has become a buzzword. And that's why Ashley Faus has created The 4 Pillars of Thought Leadership framework to make sure you understand all you need to know to reap the benefits of being a thought leader.The framework: Four Pillars of Thought Leadership | LinkedIn
2023-08-2028 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersLinkedIn Thought Leadership is NOT Just Posting Content!The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it? Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader 00:09:21 - Rareness of Thought Leadership 00:10:21 - Four Pillar Framework for Thought Lea...
2023-08-1433 min
Converge CoffeeHow Effective Thought Leadership Creates Better Content and Deeper Customer ExperiencesIn this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating...
2023-08-0426 min
The MarchitectS3 Episode 4: What do Content & Sales need from PMM with Morgan, Ashley & DevinDid you know that PMMs and Content Marketers across organizations miss out on one integral element in their revenue pipelines? A sit down with their sales team!Often perceived as “no strings attached,” the ideal relationship between pmm-content-sales should look like a marriage to accelerate your revenue goals.How do sales, especially those on the front lines like SDRs/ BDRs, view, and leverage product marketing & content? Can product marketing & content marketing help sales exchange our value for our customer’s money efficiently?Listen to Rowan Noronha, Founder of the Product Marketing Community, and guest...
2023-05-1853 min
B2B Content StrategistThe Art of Seamless Collaboration with Ashley Faus To use an industry buzzword, Atlassian is a ‘highly-matrixed’ organization. This week’s B2B Content Strategist guest is their Director of Integrated Product Marketing, Ashley Faus. In this video she speaks to host Amy Woods about her role – a mix of content, social, product marketing and developing early career. She also shares her experience around the systems and processes required to run her team smoothly, how they are incorporating and experimenting with AI and what she would do if she was presented with unlimited budget and no brief! Our host Amy Woods is the CEO and found...
2023-05-0240 min
Clearscope WebinarsNew Rules of Content Strategy: Ashley Faus (Atlassian)Ashley Faus of Atlassian joined the webinar to share the new rules of content strategy.
She made a compelling argument for allowing prospects to wander your website and interact with your content in a manner they see fit. She returned to the playground analogy throughout the webinar.
There are no set in stone rules for how to play on a playground. And neither should there be for the content on your website.
Gone are the days of linear funnels and hello to content playgrounds.
Links to additional resources & slides: https://www.clearscope.io/webinars/new-rules-of-content-strategy-ashley-faus
2023-04-2842 min
Let's Talk About BrandLets Talk About Branding for Executives with Ashley FausBuilding internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting. Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives. Listen in...
2023-04-1033 min
The Hard Corps Marketing ShowUse A Playground, Not A Funnel - Ashley Faus - Hard Corps Marketing Show - Episode # 329The thought leader featured in this episode is a marketer, writer, speaker, singer, and actor. This premier product marketing expert also hosts the Rants with Ashley and Devin live stream. Ashley Faus is the Director of Integrated Product Marketing at Atlassian. Ashley smashed the use of funnels as a forward-looking strategy, why you should use the Playground Approach with your audience, and how to structure your content using Content Depths. Busted Myths:“The funnel is dead, use a playground instead.” In reality, a funnel is a retrospective measuring tool, not a significant driver of a com...
2023-03-1653 min
Marketing Smarts from MarketingProfsDeveloping a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p
2023-03-0229 min
Content LogisticsHow to build an integrated content marketing engine for your SaaS platform with Ashley FausIntegrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voice. But marketing across multiple channels is also a challenge. The more you use, the more difficult it becomes to ensure message consistency. Given the complexity of digital marketing channels, integrated marketing usually requires focused planning and effort, and that's where an integrated marketing s...
2023-02-1559 min
Tech Marketing TrendsThe Journey to Silo-Free Content Strategy - Ashley FausHow can we shift from being fully funnel-based to using a silo-free content strategy?
In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian.
This episode will be all about…
💡 ... the importance of rethinking the audience journey.
💡 ... how to create a silo-free content strategy.
💡 ... introducing the "playground" and silo-free content strategy concept to your team.
👇🏼 Listen to the full episode with Ashley here to get all the insights!
If you want to know more or get in touch with Ashley, y...
2023-01-2533 min
Unpopular OpinionYou don’t need experience or a plan to launch a successful marketing channel—featuring Ashley FausYou don't need a plan or experience to launch a successful marketing channel. Ashley Faus says deep knowledge of the topic or space is all that’s required.
The post You don’t need experience or a plan to launch a successful marketing channel—featuring Ashley Faus first appeared on Content Storytelling And Consulting.
2023-01-2434 min
Speak as a Leader16: How Your Personal Brand Can Help or Hurt You with Ashley Faus, Director of Integrated Product Marketing, AtlassianAshley Faus is the director of integrated product marketing at Atlassian.
And she's built a strong personal brand as a leader inside and outside her company.
Her writing has been published on TIME, Forbes, MarketingProfs and she has a strong presence on LinkedIn.
We talk about how she curates her public persona and has learned to speak as a leader.
I’m your host, Nausheen I. Chen, a leadership communications coach from the Fortune 50 world.
If you enjoyed this episode, please take 10 seconds to give us 5 stars. As a young...
2023-01-2058 min
High Conversion Health MarketerThe Social Media Spectrum: Creating the Best MixWhat is the social media spectrum as teams head into 2023? Is there a "perfect" mix of content between the author, algorithm, and audience focus? Ashley Faus, Director of Integrated Product Marketing, Atlassian tells all in this eye-opening episode. Buckle up, hang on, and hit PLAY.Connect with Ashley:LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://twitter.com/ashleyfausBusiness Website: https://consciouslycorporate.com/********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/
2022-12-2632 min
Cascading Leadership - The ShowHow Baking, Acting, and Singing Prepares You For Becoming a Brand Marketing Evangelist - Ashley Faus - AtlassianSummary/AbstractAshley discusses her commitment to her job and how it is tied to her ability to brand build for Atlassian. She notes that as the company has grown, they have realized the need for a more formal process for brand evangelism and that she is a part of that process.In the conversation, Ashley discusses how her hobbies and skills have helped her become a more valuable asset to her company. She talks about how her love of public speaking and acting has helped her become a face for the brand, and how h...
2022-12-2031 minCascading Leadership - The ShowThe Matrix and Marketing Effectiveness - A Formula for Thought Leadership - Ashley Faus - AtlassianSummary/AbstractAshley Faus of Atlassian joins Dr. Jim to discuss a range of topics related to success, including weighted decision matrices, brand building, and credibility. Ashley shares her story of how she found success in multiple passion areas, and offers advice on how others can pursue their own goals.In this conversation, Ashley discusses her work in product marketing for Atlassian, her experience in a number of different industries, and her philosophy on work-life integration. She also talks about her hobby of baking, which she picked up during the Covid pandemic.In...
2022-12-1631 min
The Notorious Thought LeaderWTF Is Thought Leadership? With Ashley Faus, Director of Integrated Product Marketing at AtlassianIn this inaugural episode of The Notorious Thought Leader podcast, Ashley Faus, Director of Integrated Product Marketing at Atlassian, joins Erin Balsa to define thought leadership, explain the four pillars of thought leadership, and share tips for harnessing the brilliance of internal subject matter experts.
2022-09-0738 min
Believe you can because you can!254. Content And Social Media Strategy With Ashley FausCreating the right strategy is a must-have because of overwhelming generic strategies. Most content is dying without engagement. Ashley Faus replies to the following questions: How do you generate content ideas? What are the benefits of content marketing? How do you write a content marketing strategy? What is content planning in digital marketing? What are…
2022-08-1740 min
Revenue Alignment Podcast (R.A.P.)Building Your Internal Thought Leadership to Get C-Suite Buy-In (Ashley Faus)💥New Podcast Alert💥
We've often seen the case around why thought leaderships is important to building your personal brand, in order to create job and business opportunities But what about thought leadership to build your internal brand and credibility within your organization?
That's the question I asked our next amazing guest Ashley who broke it down for us in this episode of Revenue Alignment Podcast
In it we spoke about
1️⃣ How to use her 4 Pillars of Thought Leadership to build credibility and...
2022-08-1148 min
EARN THE RIGHT with Trevor Young229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter?
In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions.
Here are some of the sub-topics we riff on:
Why humility is a hallmark of a genuine thought leader (and what does this look like in acti...
2022-08-1023 minEARN THE RIGHT with Trevor Young228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, AtlassianWe recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on?
In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders?
To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus.
This is a subject dear to Ashley’s heart, and she has some strong views on it!
Ashley has developed a framework that she calls the Four Pill...
2022-08-0350 min
Best SpeechSpeaking at Work with Ashley FausAshley Faus talks to Mike about the different types of speaking she does: theatre, speaking from stages, and also doing work presentations. She has so many helpful tips about making work-based presentations effective and useful, and getting people's attention. She also offers great tips around getting booked as a corporate or conference speaker.Ashley Faus (@ashleyfaus) is a "marketer, writer and speaker by day" and a "singer, actor and fitness fiend by night." She currently the Director Integrated Product Marketing at Atlassian. Mike Pacchione (@mpacc) is a public speaking coach and conference speaker. He offers in...
2022-06-2349 min
The Marketer’s Guide10. The Capital 'M' Marketer's Guide To Thought Leadership — with Ashley FausAshley Faus is the Content Strategy Lead, Software Teams at Atlassian, a software company based in Sydney that builds collaborative tools for project management like Trello and Jira. She describes herself as a marketer, writer, speaker by day. And actor, singer, actor, fitness fiend by night.
In this conversion, we talk about thought leadership, the 4 pillars of thought leadership framework and how we can become thought leaders.
Subscribe for new episodes at samuelcheong.com/podcast
Follow Ashley Faus on LinkedIn
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What would you like m...
2022-06-0248 min
Funky (B2B) MarketingMUST WATCH: Thought Leadership Framework to Help You Scale (Insights From Atlassian's Strategist)These days, the term "thought leadership" is tossed around a lot.
Everyone is talking about it and a lot of people claim to be thought leaders, but what does it actually mean? What separates the wannabes from the real thought leaders? And more importantly, how can you use thought leadership to scale your business?
To discuss these things and to get some answers, in this episode of the Funky Marketing Show, I sat down with Ashley Faus, Content Strategy Lead at Atlassian, a multibillion-dollar software company.
2022-05-3056 min
The Internship ShowLife In A Non-Technical Role at AtlassianOn this episode of The Internship Show, we speak with Ashley Faus from Atlassian. Ashley is the Content Strategy Lead, Software Teams, and gives us a picture of what life as a non-technical individual can look like at a tech company like Atlassian.
2022-05-2416 min
The Long GameBuild a Content Playground, Not a Funnel with Ashley Faus (Atlassian)The old framework of the buyer’s journey is broken. Customers expect more access than ever to educational, engaging content at every stage of their decision-making. Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime. As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team. She tal...
2022-05-1146 min
The David Mammano ShowFunnels are so 2017... with Ashley FausAshley Faus is a marketer, writer, speaker, singer, and actor. And she's here to teach you how to stay on the cutting edge of marketing, without spending a lot of moola. Learn more about your ad choices. Visit megaphone.fm/adchoices
2022-04-2727 min
The MarchitectS2 Episode 8: Empowering and Delighting Your Buyers Through Content (Salesforce, Atlassian & Gong)If there’s one thing your content team wants you to know it’s that they do a heck of a lot more than just writing blog posts.Content marketers are strategists to their core. They architect a playground of content for today’s self-serve buying teams to navigate—carefully balancing the need to drive prospects through the funnel while creating brand content that engages and delights.In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community chatted with three content marketing leaders at the top of their game:Heike Yo...
2022-04-2245 min
Practical PivotsBusting Best Practices: 12 Pieces of Contrarian Marketing AdviceAndy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.
2022-04-0624 min
Learn Speak TeachLST #13: Ashley Faus || Why You're Probably Not A Thought Leader and WHAT TO DO ABOUT IT!Learn Speak Teach #13 w/ Ashley Faus, The Queen Of Thought Leadership!
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Thought leadership is the skilled process of being able to generate novel ideas and concepts that can be effectively taught to others. The value of thought leadership is that it helps business people establish themselves as experts in their field. It also helps them build their credibility within the industry by generating new ideas, concepts, and solutions. Thought leadership also helps companies build relationships with potential customers or partners.
Join the conversation with Ashley Faus as she shares her marketing experience, observations, and philosophies on marketing, as well...
2022-03-0955 min
Real Business ConnectionsAshley Faus || Why You're Probably Not A Thought Leader and WHAT TO DO ABOUT IT! (LST #13)Learn Speak Teach #13 w/ Ashley Faus, The Queen Of Thought Leadership!
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Thought leadership is the skilled process of being able to generate novel ideas and concepts that can be effectively taught to others. The value of thought leadership is that it helps business people establish themselves as experts in their field. It also helps them build their credibility within the industry by generating new ideas, concepts, and solutions. Thought leadership also helps companies build relationships with potential customers or partners.
Join the conversation with Ashley Faus as she shares her marketing experience, observations, and philosophies on marketing, as well...
2022-03-0955 min
B2B Q&A | Your B2B content questions, answeredB2BQ&A 103: What was the best B2B content of 2021?This month’s B2B content question comes not from one of our lovely listeners, but from us here at Radix. And if you’re looking for content marketing inspiration, you’re in the right place – because we asked you: What was the best B2B content of 2021?
In our quest to find the answer, we invited you to vote for your favourites among eleven great content examples, in three semi-final categories:
Best short-form or standalone content
Best long-form white paper or report
Best B2B content programme or hub
The winner of each category went thr...
2021-12-2100 min
Leveraging Thought LeadershipThought Leadership in the Content Playground | Ashley Faus | 358Have you ever had to onboard a new hire, or explain a complex task to a colleague not in your field? How can you get a novice up to speed without giving them a doctoral-level lecture? Today's guest is Ashley Faus, Content Strategy Lead for Software Teams at Atlassian. Atlassian is a software development company that creates tools which are used worldwide to unlock the potential of high-functioning teams in the workplace. We start our conversation by discussing frameworks for thought leadership, content, and broad ideas, and how building a content framework can make even co...
2021-12-0536 min
Gutsy PresenterGutsy Guinea Pig: Ashley FausSpeaking with both control and expressive energy can be a challenge. Gutsy Guinea Pig, Ashley Faus, demonstrates how awareness goes a long way in striking this difficult balance.
2021-10-2612 min
SaaS Marketing SuperstarsHow Atlassian Uses A Content Playground To Drive Sales with Ashley FausIn this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/
2021-10-1843 minPractical PivotsContent as a Playground and the 4 Pillars of Thought Leadership with Ashley FausAshley gives a better metaphor for content and explains the problem with the funnel marketing framework. She also talks theater, fitness, and why (by her own definition) she doesn't qualify as a thought leader.
2021-08-2534 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at AtlassianPeople don't trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That's why in B2B marketing, thought leadership plays an important role in a content strategy. On this episode of the FINITE Podcast, we hear from Ashley Faus, Content Strategy Lead at Atlassian - a global tech company that owns work management tools such as Trello and Jira. Ashley has plenty of experience choosing and building thought leaders within Atlassian, and shares her framework for building a profile and influence for employees. ---...
2021-08-0934 min