Shows
The Inner Wealth PodcastEp164. Identifying Communication Strategies with Soul Sciences: Insights from Ashley Mae Fernandez.Send me a Text Message!In this episode, Mike Kitko and Ashley Mae Fernandez dive into the powerful tools of soul sciences, including astrology, human design, and gene keys. Ashley, a fractional CMO and brand messaging strategist, explains how these tools are used to help entrepreneurs align their messaging with their authentic energy. The conversation weaves through the importance of speaking directly to the right audience, aligning with your true purpose, and how understanding these systems can lead to transformational results in life and business. The duo also reflects on personal journeys, the value of vulnerability, and...2024-09-1954 min
The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands17 - How to Add More You Into Your MarketingIn this episode, Ashley dives into what it is important to infuse more of you into your brand messaging (and it's not to be more authentic!) and the one mindset shift that will allow you to do so.
Ashley then dives into a personal example of her Aquarius moon, north node and Venus in her 5th house of creativity and self expression to show how using astrology has allowed her to infuse the magnetic pieces of her into her brand.
Ashley also discusses Taylor Swift's astrological chart, highlighting how Swift's Venus in Aquarius influences her u...2024-03-0541 minThe No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands7. Creating a Wealthy Identity with Shayla LocklearJoin me as I speak with Shayla Locklear, an expert in business development and wealth psychology, all about wealth vs. rich mindset and what it looks like to work with high-net worth individuals.
Some of the topics covered:
Money Mindset Transformation & Identity Work:
Shayla underscores the imperative need to revolutionize your money mindset, a crucial aspect for marketing success.
Top-Down vs. Bottom-Up Marketing Impact:
Shayla introduces the concept of the top-down approach, highlighting the potential marketing impact of supporting high-profile individuals.
The conversation delves into the contrast between top-down and bottom-up marketing m...2023-12-191h 04The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands6. Creating Specificity In Your Messaging
In this podcast episode, Ashley talks about the importance of moving beyond broad characteristics or demographics in your marketing. Instead, the focus is on marketing to specific situations, making the content more relatable and impactful. Ashley shares personal anecdotes and client stories to illustrate the power of highlighting specific scenarios. The approach transforms the concept of a niche, making it more dynamic and personalized.
Key Learnings:
Emphasize specific situations over generalized characteristics in marketing:
So that you can connect with your audience on a deeper level by addressing their specific experiences and challenges.
...2023-12-1227 min
Social Capital328: Crafting Messaging That Attracts Your Ideal Clients - with Ashley Mae FernandezMeet Ashley Ashley is an ex-corporate marketing executive for a $4 billion company turned to online marketing consultant who has helped hundreds of six, seven, and eight-figure online entrepreneurs create customer-centric marketing and sales strategies. As a certified NLP practitioner, Ashley believes the power of marketing is to teach your ideal clients how to think, not tell them what to do using a combination of psychographics and human behavior in your brand messaging. What is the number one mistake you see when it comes to messaging? It's kind of hard to narrow it down...2021-08-0436 min