Ashley Rutstein - Podcast Details

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Stuff About Advertising "Speed of culture" doesn't mean what you think it means"Speed of culture" is one of those phrases agencies love to throw around. But when Taylor Swift dropped a surprise album teaser and every brand posted glittery orange logos, it sparked a debate: are brands hopping on trends adding value or just adding noise? I sat down with Stef Schmit and Josh Rangel from Ogilvy to get into Culture Current, their framework for knowing when to move fast and when to show restraint. We cover the Four S's, why content calendars aren't actually dead, how they turned the Anthony Davis trade into a Woj Bomb moment, and...

2025-11-2025 min

Stuff About Advertising Branded Entertainment: Why World-Building Matters (And Why Most Brands Skip It)When 400 brands partner with a single movie (coughwickedcough), most just become noise. So what separates the partnerships that actually work from expensive logo slaps?I talked with Matt Kessler from Martin Entertainment about their Aspercreme x Spinal Tap II campaign and how brands should be approaching entertainment partnerships. We dug into authenticity, scarcity, and why the barriers to entry are actually the point.Is your brand building in or bolting on? Listen in to find out.Huge thanks to Matt Kessler and the team at Martin Entertainment!

2025-10-3031 min

Stuff About Advertising The Art of Creative Conspiracy: How to get away with bold ideasMost agencies treat client approval like a battle to be won. But what if that dynamic is exactly what's killing your best ideas? In this episode, I talk with Chris Colliton, Executive Creative Director at Zulu Alpha Kilo New York, about a completely different approach. One where clients become your partners in crime rather than obstacles to overcome. We dig into why the ideas that feel most impossible to sell are often the most effective, how to present unprecedented concepts with confidence, and what it takes to build an agency culture where wild ideas can actually thrive.

2025-09-2629 min

Any Insights Yet? with Chris Kocek Making Boring Briefs Better with Ashley Rutstein, Copywriter, Influencer, and Creator of Stuff About AdvertisingHow do you help strategists transform boring briefs into better briefs so that creatives can do what they do best?That’s just one of many questions I ask Ashley Rutstein during our interview.Ashley is a copywriter-creative director, an Adweek Creative 100, and the founder of Stuff About Advertising - a multiplatform channel with hundreds of thousands of followers, where Ashley covers a wide range of topics, including insights, effective brainstorming techniques, and brilliant movie marketing activations.I first discovered Ashley because of her Weekly Advertising Roundup videos, where she highlights and dissects ad...

2025-09-1151 min

Stuff About Advertising The Creative Graveyard: Resurrecting Great Ideas with Dead Ad SocietyFor every ad you see on TV, dozens of brilliant ideas were killed along the way. That gut-wrenching feeling of losing a script you loved is a universal part of the creative process. In this episode, we're going behind the scenes with the creators of the Dead Ad Society, a unique anti-award show where dead ads get a second chance at life.We'll talk about why great ideas die, how creatives cope with rejection, and the story of one ad that was too good to stay buried.Big thanks to...

2025-08-0712 min

SPORT BEACH 2025 Ashley Rutstein, Founder of Stuff About Advertising & Maggie Malek in the SPORT BEACH Content StudioAshley Rutstein, Founder of Stuff About Advertising joins Maggie Malek, CEO of Crispin n the SPORT BEACH Content Studio at the Cannes Lions International Festival of Creativity. #sportbeach2025 #stagwellatcannes #sportbeach #canneslions

2025-07-0708 min

Stuff About Advertising I Went to Cannes Lions. Here's What Happened (and What I Spent).Cannes Lions: I went, I saw, I... spent a lot of money.In this episode, I'm giving you the no-holds-barred recap of my first time at the infamous festival. You'll get my genuine take on the event, a full rundown of what I got up to, and a complete disclosure of my expenses. Most importantly, I'm answering all your burning questions like "Was it worth it?" and "Would you go back again?"

2025-06-2555 min

Stuff About Advertising Weekly Advertising Roundup: 5/12/25In this week’s advertising news roundup:🔎 Jaguar is looking for a new agency after their questionable rebrand💼 We now know who was behind the adorable (but sad) LinkedIn post from Elmo, Mary Adam🌟 Scheana and elf Cosmetics teamed up for a partnership that’s as good as gold🦖 The Little Spoon and Barney collab made millennial parents nostalgic📖 Hinge is in their BookTok era with the new installment of the No Ordinary Love campaign🎈 Confused.com popped up with a hilarious new spotWant m...

2025-05-1305 min

Stuff About Advertising Weekly Advertising Roundup: 5/5/25In this week’s advertising news roundup:🥐 Panera baked up a stylish Croissant Clutch with 72andSunny🐴 Rebecca Black is NOT a one-trick pony in a spot from e.l.f Cosmetics and Mischief👏 A’ja Wilson’s on top top top in a catchy video from Nike and Wieden + Kennedy🥪 Subway has bigger balls than Ikea thanks to Saatchi UK☠️ Life360’s animated musical by Alto is very dark, very relatable, and very funnyWant more Stuff About Advertising?Join the Internal Review communityF...

2025-05-0606 min

Stuff About Advertising Weekly Advertising Roundup: 4/28/25In this week’s advertising news roundup:🛻 Wacky businesses in a teaser campaign for Slate’s customizable truck🏀 The Trial of Luka Dončić and Nike’s longform content play☀️ An extremely simple billboard, maybe too simple?🐔 Taco Bell is crashing out over chicken nuggets🎥 My new video on the pros and cons of portfolio schoolWant more Stuff About Advertising?Join the Internal Review communityFollow on ⁠TikTok⁠Follow on ⁠Instagram⁠Follow on ⁠YouTube⁠

2025-04-2907 min

Stuff About Advertising Weekly Advertising Roundup: 4/21/25In this week’s advertising news roundup:A Madwell update from AdweekJimmy Fallon announced a new marketing reality show, On BrandPaul Rudd recreated his 90s Nintendo commercialHeinz Dubai found a solution for all those ketchups in your junk drawerDoorDash encouraged people to stay home with their dogsI’m going to Cannes!Want more Stuff About Advertising?Join the Internal Review communityFollow on ⁠TikTok⁠Follow on ⁠Instagram⁠Follow on ⁠YouTube⁠

2025-04-2205 min

Stuff About Advertising AD-LIBBED: Reacting to Adweek's interview with Madwell CEO Chris SojkaIn this unedited episode, I'm reacting to Adweek's interview with Madwell CEO Chris Sojka.They talk about the infamous private jet, the Wiz Khalifa payment issues, a theme park (??), and much more. And of course, I interject with my opinions along the way.Check out the full podcast episode from Adspeak here.

2025-04-1742 min

Stuff About Advertising Weekly Advertising Roundup: 4/14/25In this week's roundup of advertising news:A1 responds to Linda McMahon’s AI blunderAn impressive 14-hour single take from BritboxSpotify’s love letter to fan traditionsTelus helps people learn about the wellness benefits of gamingSan Pellegrino brings a duo from The Sopranos back togetherStickerYou makes the Gambino family a legit businessWant more Stuff About Advertising?Join the Internal Review communityFollow on ⁠TikTok⁠Follow o...

2025-04-1505 min

Stuff About Advertising Audio Advertising for Your EyeballsIs "radio" even radio anymore? From terrestrial to streaming to video, audio advertising has evolved at warp speed.In this episode, we're discussing how much the medium of audio has changed, and I'll share insights from my trip to Spotify HQ and conversations with Spotify execs, Chloe Wix and Bridget Evans.Want more Stuff About Advertising?Join the Internal Review communityFollow on ⁠TikTok⁠Follow on ⁠Instagram⁠Follow on ⁠YouTube⁠

2025-04-1126 min

Stuff About Advertising Weekly Advertising Roundup: 4/7/25What's this? A roundup podcast?! Yep, it was time. And with the handy video feature on Spotify, it makes perfect sense. So if you prefer to get your weekly advertising news in podcast form, you're in luck!This week's stories:Turkish Airlines has a response to the Walton Goggins effectNeutrogena tried to get John Cena but he didn’t show upFlavor Flav hypes up flavored lip balms from e.l.f. CosmeticsConcepting isn’t a word but should beRobe...

2025-04-0806 min

Stuff About Advertising AD-LIBBED: Madwell is UnwellIn this unedited, ad-libbed episode, we're chatting about the leadership of Madwell not paying their employees on time and then getting mad when they talk to journalists about it. 🤪Here are the articles I reference. I highly recommend reading through them and seeing the screenshots of internal messages!Ad Age: Madwell is in Financial TroubleAd Age: Letter to the EditorAdweek: Madwell CEO Lashes Out at Unpaid Employees

2025-03-1511 min

Stuff About Advertising Mad Women: Influential Women in AdvertisingEver heard of Resor, Lawrence, or Robinson? No? How about Ogilvy, Bernbach, or Wieden? Yeah, I thought so.It's time to change that.Join me for a special International Women's Day episode as I explore the stories of the "Mad Women" who shaped the advertising world. From crafting iconic campaigns to pioneering techniques we still use today, these women broke barriers and left a lasting legacy.In this episode, you’ll hear about Helen Lansdowne Resor, Mary Wells Lawrence, Phyllis Robinson, Caroline Jones, and Jane Newman, plus a few more currently in the in...

2025-03-0723 min

Dit Had Een Nieuwsbrief Kunnen Zijn Carnaval, green flags en Super Bowl adsMet Carnaval achter de rug haken Jennifer en Vincent in deze aflevering slim in op themadagen. Carnaval bracht stijgende bierprijzen, tweedehands outfits in opmars en zelfs een statiegeldwagen in de optocht. En heb jij de kapsalonvlaai al geproefd? Campagnes sprongen eruit: Bavaria scoorde met #carnavalvrij, en we ontwikkelden een eigen carnavalskraker. Moth en Franco Manca speelden in op Margaritadag met een speciale verpakking, en Knorr en Tinder vormden een match met de ‘green flags’-campagne voor Valentijnsdag. Ook de Super Bowl bood kansen: Mountain Dew bedacht Seal as a Seal, en Nike trok de aandacht met de...

2025-03-0542 min

Stuff About Advertising The Making of a Super Bowl Ad: Behind the Scenes of Advertising's Biggest NightEver wondered what it really takes to create a Super Bowl ad? The late nights, the client battles, the sheer terror of knowing your work will be judged by over 100 million people?In this episode, I’m pulling back the curtain on Super Bowl commercials and shifting the focus from the ads themselves to the people who make them and their process.Hear directly from writers, art directors, media folks, and agency leaders who pour their heart and soul into those big game ads, and discover the untold stories behind advertising's biggest night.Gu...

2025-02-0934 min

Stuff About Advertising Super Bowl Commercials: How Teasers Changed the Game From Mr. Peanut's tragic demise to a fake Crocodile Dundee movie, Super Bowl ad teasers have become a spectacle in and of themselves. But why are brands so obsessed with these pre-game trailers? In this episode, we explore the origins of teasers, their impact on viewers, and whether they're actually worth the hype. Don't forget to rate and review the show! Want more Stuff About Advertising? ►Join the Internal Review community ►Follow me on TikTok ►Follow me on Instagram ►Read my favorite books on advertising and creativity

2025-01-2724 min

DesuckifyWork®Episode 67: Betting big on creativity with Ashley RutsteinCreatives should be given way more opportunity to make a meaningful impact. On client business and on the world.This is the magic wand wish from Ashley Rutstein, today’s guest on the DesuckifyWork® podcast (originally aired live on 12/11). Ashley is a freelance creative director, copywriter and the creator of @stuffaboutadvertising, with over 117K followers on TikTok(!) and nearly 25K on Instagram.And she believes creatives can do so much more than make TV spots. We can influence operational changes, develop new products and help the world rethink some of our greatest challenges, like the env...

2025-01-211h 02

Stuff About Advertising Is Advertising Ethical? How Marketing Is Used to Deceive, Manipulate, and InspireAdvertisers are among the least trusted professions in the US. But why? How did the public get such a negative view of the marketing industry? In this first episode of the Stuff About Advertising podcast, Ashley discusses the personal ethics of working in the industry, how advertising was built on manipulation and deception, and how brands have used ads to inspire and make the world a better place. Want more Stuff About Advertising? Follow on TikTok Follow on Instagram Follow on YouTube

2025-01-0816 min

The Curiosity+Courage Podcast Ashley Rutstein[Listen to the interview above, or via Apple, Spotify, or YouTube.]I think she might be the future of advertising. Ashley Rutstein (LinkedIn, Website) showed up in my TikTok algorithm a few years ago with consistent, thoughtful, and wise insights about the business of creativity and practice of advertising. She’s turned StuffAboutAdvertising into a wonderful resource for current campaign reactions, brand strategy perspectives, career advice, and creative briefing techniques in this chaotic age. Her output is impressive. 111k followers seem to agree. “I love dissecting creative. I also really want to educate.” - Ashl...

2024-12-1252 min

The Brief Bros.171: Freelance copywriter Ashley Rutstein carved a niche on TikTokMeet the host of Stuff About Advertising Ashley Rutstein. She's a freelance copywriter, social media verteran, and the star of her own TikTok page where she talks about, well, Stuff About Advertising. And Henry Gomez and I had a fun and enlightening conversation with her. So many brands want to be on TikTok, but did you know the space is wide open for creatives to show off their wares and talents? Ashley presents one of her videos and shares with us how she found her way to TikTok. Surprisingly, she a lot of freelance work comes...

2024-06-1253 min

Marketing People Love How the Most Creative People Brainstorm Winning Ideas w/ Ashley RutsteinWelcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising. Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a blank page to embracing the creative process with confidence. Learn why embracing outside inspiration is key to breaking free from creative...

2024-03-2631 min

Confessions of a Creative Director Wash-A-Pig Wednesday! - A special episode of Confessions of a Creative Director.It's the very first edition of Wash-A-Pig Wednesday! Wash-A-Pig is a a unique card game that boosts your creative and advertising skills in a fun, engaging way. On this episode we play the game live with a few unsuspecting victims, er, panelists: Creative Director and creator of Stuff About Advertising Ashley Rutstein, Sell It Great's Pitch Guru Ben Levy and Wash-A-Pig inventor and Creative Director Todd Turner.

2024-03-0755 min

Screaming into the Hollywood Abyss Take 110 - Showrunner Ashley Michel Hoban - Marco Polo, Girl from PlainvilleWe talk to the effervescent Ashley Michel Hoban.She talks about the excitement for her new show coming out today, her journey from assistant to showrunner and what she learned along the way.She tells about self belief, imposter syndrome and how’s she’s expecting to feel tomorrow morning after tonight’s Dr Death Season 2 premiere.Ashley discussed the importance of just writing, the pressure of being a showrunner and what she’s learned from previous colleagues who have supported her.A fascinating episode full of candour, humour and insight.

2023-12-2147 min

America the Beautiful Game Matchday 29 - Ashley Horsley, Sacramento RepublicI talk to Sacramento Republic boss Ashley Horsley. We talk about the excitement of running a soccer team, what a non-sports job can teach you about sports and what an Open Cup run do for a team.We talk about women in sport, the public nature of the job and trying to conduct a business conversation during a match.Data in sport, cheering the front office team up after a loss and growing the team in a tough business environment are all covered in our wide-ranging conversation.

2023-05-1544 min

Breaking and Entering Advertising Podcast #118: Ashley Rutstein, TikTok Creator @StuffAboutAdvertisingWe talked stuff about advertising, including breaking and entering it. Ashley Rutstein is on top of the advertising advice niche. Her Tik Tok is full of excellent advice, and it's delivered frequently and in fun ways. A MUST listen. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

2022-06-1440 min

Get Creative with Evan Schmitt Episode 49 - Sandy Hazzard & Ashley RutsteinSandy Hazzard & Ashley Rutstein Hosts of Rock Hard Ads rhapodcast.com facebook.com/rhapodcast Twitter & Instagram: @rhapodcast Be to sure to thank Sandy and Ashley for coming on the show today! This episode is sponsored by EnzoGoGo.com, where you can find the right person for the right job for free. My new Get Creative vlog on Youtube: https://www.youtube.com/channel/UCXGt2yaPsCGE0wRvMDIuOnQ

2017-09-1206 min