Shows
Talks That ConvertObvi's Journey To 8 Figures, The Importance Of CRO & Going Into RetailIn this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend. It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover: - How the story of Obvi began and how they scaled so quickly 📈- The importance of havi...2024-07-2952 min
Design To ConvertBrand Innovation Unleashed: A Deep Dive into eCommerce & Digital MarketingIn this special podcast hosted by Sanjay Jenkins, the Head of Growth at Replo, in partnership with Triple Whale, Nate Champion, Co-President & Chief Growth Officer at Vaynercommerce, and Ashvin Melwani, Chief Marketing Officer & Co-Founder at OBVI, come together to discuss eCommerce & brand innovation. The focus of the discussion revolves around how to differentiate and succeed in the competitive market of health, wellness and a wide range of other products. Ashvin shares insights from his experience with OBVI, a health and wellness brand that aimed to make people feel youthful, optimistic, energetic and in control. To differentiate themselves...2023-08-3053 min
Ecommerce Marketing SchoolAn Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.Follow Val on TwitterFollow Ash on TwitterTry Privy for FREECheck out the Triple Whale Network2023-07-1827 min
Minds of EcommerceLanding Pages and A/B Testing to Win at Media Buying - Ash Melwani of ObviAshvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages. In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.2022-08-2525 min
DTC POD: How The Best Brands Are Built#169 - Ash Melwani: CMO, Obvi - Secrets To Explosive Customer GrowthAshvin Melwani is Co-Founder & CMO of Obvi, one of the world’s fastest growing health & nutrition brands. Since launching in 2019, Obvi has become a pioneering brand in the collagen space, shattering 8 figures in sales with distribution all over the globe. Before Obvi, Ash co-founded Ghost3Media, a digital advertising & growth agency managing over $15M of adspend.09:55 - Form a supportive communityAfter they had a solid customer base, Obvi invited customers to be a part of a Facebook group. With some strategic conversation starters, the group snowballed into a tight community.“Right at that...2022-02-0851 min
Ecom AlphasEp 1: The Obvi Nucleus: Building the Brand With a Community StrongholdWe’re starting with an Obvi Christmas Cracker!Kicking it off with picking the minds of 3 co-founders who actually used to run a Marketing Agency?! Then used that experience to build an industry-leading 8-figure eCommerce brand in just 3 short years.Huge shout-out to Ronak, Ashvin & Ankit for taking the time out of their busy schedule to get in the festive spirit and share how their original $10k investment was one of the best decisions they ever made.We talked about Branding, Marketing, and exactly how they built the huge Obvi community, and why...2021-12-2048 min
Titan Business BuildersE-Commerce Niche Targeting with Ashvin MelwaniAshvin Melwani is the co-founder and Chief Marketing Officer of Obvi, one of the fastest-growing Health and Beauty brands in the world. Since its inception just over two years ago, the company has sold 10 million servings of its collagen supplements. The brand has more than 100,000 customers from over 75 countries and the 2nd largest collagen-dedicated Facebook Group membership. By tapping into the 25 to 35-year-old demographic, a market once thought non-profitable for collagen products, Obvi is on course to generate 8 figures in sales this year. Hear Ashvin discuss his views and insights, career voyage and Obvi’s meteoric rise — an ascent that...2021-04-1441 min