Shows
SERP's Up SEO PodcastSERP’s Up | I would do anything for links, but I won't do thatWhere is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing res...2023-11-2938 minSERP's Up SEO PodcastSERP’s Up | I would do anything for links, but I won't do thatWhere is the line between good and bad link-building practices? In what scenarios can links make the difference in a site’s rankings? Understand the pivotal role that links have in your overall SEO scheme this week, as we uncover what links look like in the eyes of Google and how you should be incorporating them into your website. Ashwin Balakrishnan joins hosts Crystal Carter and Mordy Oberstein the show to share his experience in curating and managing links. Plus, Alexandra Tachalova joins to explore situations where links are a real difference maker in optimizing res...2023-11-2938 min
Search with Candour - SEO podcastHow to play Google's PPC game with Ashwin BalakrishnanAshwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.
Topics include:
How to structure campaigns
Data inputs and outputs
Fallout from Google's anti-trust trial
Auction manipulation
How to use AI & machine learning in PPC
Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.2023-10-2357 min
Rankable85. Developing High Quality Content That Earns Links ft Ashwin BalakrishnanIn episode 85, Ashwin Balakrishnan joins the show to share some insights on how you can create engaging content that actually earns links.We discuss the approach you can use to get internal teams excited to be more involved and assist with projects that will help grow your organization.Ashwin also shares his thoughts on how you can leverage subject matter experts in your content to help boost your online brand.(0:00) Intro(3:35) Content Ideation(6:30) How To Get The Data You Need From Internal Teams(8:15) Generating Wins...2022-10-0527 min
ppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: “What's working now in PPC” panelWhat's working now in PPC - a live panel featuring our speakers from episodes 9-11.To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022Speakers:Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat...2022-09-1517 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: Ashwin Balakrishnan “3 tests you can run to optimize RSA performance”Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance.You can find him on Twitter @TheCopyTrailTo watch or read Ashwin’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/ashwin-balakrishnanVisit our website at ppc.zone to catch the next event, apply to speak and learn more about us....2022-09-1509 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: “What's working now in PPC” panelWhat's working now in PPC - a live panel featuring our speakers from episodes 9-11.
To see more from this event, visit https://ppc.zone/events/ppc-zone-september-2022
Speakers:
Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to e-commerce. Luna specializes in captivating ad copy and campaign optimization using A/B testing. Her platform expertise includes Google and Bing Ads, TikTok, Snapchat, Facebook and In...2022-09-1517 minppc.zone | New Perspectives and Insights for Digital Marketersppc.zone September 2022: Ashwin Balakrishnan “3 tests you can run to optimize RSA performance”Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use automation to improve team and account performance.
You can find him on Twitter @TheCopyTrail
To watch or read Ashwin’s presentation, visit https://ppc.zone/events/ppc-zone-september-2022/ashwin-balakrishnan
Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.
ppc.zone is elevating new pe...2022-09-1509 min
Opinionated SEO - Digital Marketing NewsAshwin Balakrishnan Interview - Writer, Marketer, StrategistSend us a textToday, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before.Ashwin Balakrishnan:Writer, marketer, strategist. Head of marketing @Optmyzr and contributor @sejournal. Proud husband to a breast cancer survivor.Twitter: @TheCopyTrail - https://twitter.co...2022-08-041h 01
Azeem Digital Asks - The All-Round Digital Marketing Podcast63 - Ashwin Balakrishnan on how content is much more than just SEO blogsContent doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.
Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.
(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)
In this episode, we discuss:
If content is way more than SEO blogs, how does he define this?
His thoughts on marketers constantly churning out blog p...2022-05-0429 min