Shows
AskAlykaMiss Maud Interview- The Queen of Cakes Talks Business, Challenges & Her Digital Transformation Ep82After 48 years and 18 stores, the Miss Maud brand is stronger than ever.
The Queen of Cakes herself, Maud Edmiston, talks about her entrepreneurial journey, her challenges, customer service and the recent digital transformation of her business.
For any questions or feedback
perth@alyka.com.au
alyka.com.au
2019-10-1418 minAskAlyka#KILLACaseStudies: How Amazing UX Achieved 70,000 More Pageviews#KILLACaseStudies Episode 81
Today we share a #KILLACaseStudy on how we achieved 70,000 more page views for the City of Stirling website (https://www.stirling.wa.gov.au).
We go through 4 key methods including:
1. Accessibility
2. Information Architecture
3. User Interface Design
4. Interactive Design
2019-03-1209 minAskAlyka#KILLACaseStudies: How Great UX Achieved a Whopping 120% in User Engagement Ep80#KILLACaseStudies Episode 80
Today we share a #KILLACaseStudy on how we achieved a whopping 120% increase in user engagement for our client, Wesbeam (https://wesbeam.com).
We go through 3 key methods including:
1. User Research
2. Information Architecture
3. Case Studies
2019-02-2609 minAskAlykaShort vs Long Website Forms: What's Better? Ep79Website forms are one of the most important elements of a website. And the common marketing theory is that short forms always outperform long forms. But is this really true?
We take a look at 5 case studies to see if the theory holds.
For questions or to get in touch, hit us up on:
- solutions@alyka.com.au
- www.alyka.com.au
2019-01-2210 minAskAlyka6 Strategies to Promote a #Killa Event - Ep78Events have one of the highest ROI's in marketing and we have experienced this first hand.
We go through our top 6 tips for promoting a #killa event including:
1. Go bigger (it is almost the same amount of work organising a small event than a bigger one)
2. Create a strong theme and event title
3. Who and how to partner with other organisations
4. How to market your event to get people to come
5. How to minimise cancellations
6. How to retarget your attendants.
For questions or to get in touch, hit us up on:
- solutions@alyka.com.au
- www.alyka.com...
2019-01-1516 minAskAlykaTop 6 Social Media Predictions for 2019We've covered Google and digital marketing. In today's episode we cover our top 6 social media predictions for 2019 as the final episode in our top 2019 predictions series.
We talk about the rise of:
1) Real time
2) Chat apps
3) Privacy
4) Video
5) Augmented reality
6) LinkedIn
For questions or to get in touch, hit us up on:
- solutions@alyka.com.au
- www.alyka.com.au
2019-01-0810 minAskAlykaTop 6 Digital Marketing Predictions for 2019Happy New Year! We kick of 2019 with our top 6 Digital Marketing Predictions for the year.
We touch on:
1) Multichannel Marketing
2) Organic social channels dying
3) Video Marketing
4) Voice Search
5) Websites
6) AI and Chatbots
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solutions@alyka.com.au
2019-01-0118 minAskAlykaTop Google Search Trends for 2018 and how you can apply these to your organisation ep75Merry Christmas to all our listeners! Today I talk about the Top Google Search Trends for 2018 and how you can apply this to your organisation.
We talk about
- Global trending topic searches
- How to searches
- Where is searches
- What is searches
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
solutions@alyka.com.au
2018-12-2509 minAskAlyka5 Reasons You Must Use Hubspot - Ep74CRM's are powerful tools to manage your sales activities and sales team. We have been using Hubspot and it is amazing. In this episode we talk about the 5 reasons you must use a CRM like Hubspot and what it can mean for your business.
Our top 5 Reasons for using a CRM like Hubspot are:
- Visibility
- Accountability
- Intel
- Personalisation
- Automation
Hit us up on:
- solutions@alyka.com.au
- www.alyka.com.au
2018-12-1816 minAskAlykaHow did Artificial Intelligence impact Digital Marketing in 2018? - Ep73We have spoken about Artificial Intelligence before but in this episode we reflect back on 2018 and look at how AI affected Digital Marketing as we predicted.
2018-12-1116 minAskAlykaDr Jemma Green from Power Ledger - Start Up West Interview - EP72In this episode we’re sharing another podcast produced by our partners at Startup West, who chat with the incredibly busy and high achieving Dr Jemma Green from Power Ledger.
If you are interested in the amazing world of blockchain, initial coin offerings (ICOs) and crypto, this is the podcast for you. Power Ledger’s ICO was the first in Australia and raised a staggering $34M last year.
2018-12-0428 min
AskAlykaTop 8 Call to Action Tips to Triple your Leads Ep 71Strategic Call to Actions guide your visitors through their conversion journey, whether they are downloading a form, making a purchase, or calling your business. In this episode we run through our Top 8 Call to Action tips on how to strengthen your CTAs across your website, social media posts and digital ads.
Hit us up on:
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www.instagram.com/alykadigital
perth@alyka.com.au
2018-11-2712 min
AskAlykaWhat type of content gets you more leads? Raw or Staged? Ep 70In this episode we run through three case studies on raw versus staged content. Whether you're running Facebook Ads, Instagram Ads, or even Google Ads, it's important to know what type of content works better in terms of engagement and lead generation.
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-11-1909 min
AskAlykaStartup West Interview with Health Engine CEO Marcus Tan Ep 69In this episode we're taking a break from the usual and sharing a podcast produced by our awesome partners at Startup West. Charlie Gunningham and our very own Beth recently interviewed Dr. Marcus Tan, co-founder and CEO of Health Engine, Australia's number one health booking site with over 1M booking transactions per month.
Hit us up on:
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www.instagram.com/alykadigital
perth@alyka.com.au
2018-11-1331 minAskAlykaOur Top 10 Podcast Marketing Tips for a KILLA Podcast - Ep 68The AskAlyka podcast has been running for over a year and we have learnt so much.
In this episode we share with you our top 10 tips for podcasting based off our first hand experience.
Hit us up on:
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www.instagram.com/alykadigital
perth@alyka.com.au
2018-11-0613 minAskAlykaLive #KILLA case study Beats by Dre-Part 2. Why did Apple buy Beats for $3 billion? Ep 67In this episode, Brendan Cockram from Octavian Group shares some tips on how to sell a company using a live #KILLA case study on Beats by Dre. Apple bought beats for $3 billion but if they hadn't made certain mistakes, they could have sold it for even more.
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-10-3015 minAskAlykaLive #KILLA case study on Beats by Dre. Top marketing tips - Ep 66In this episode we share with you a live #KILLA case study on Beats by Dre. We look at their marketing tactics and teach how to apply to the local market (Part 1 of 2)
2018-10-2323 minAskAlyka7 Email Automation Campaigns that Win Customers and Keep them Coming Back Ep65Email automation is super important for maximising sales and leads. In this episode we break down our top 7 email automation strategies.
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-10-1612 minAskAlykaYou Just Need Attention - Ep64Beth and I love music and we use it in our digital marketing campaigns. I am passionate about merging non-work interests with work objectives. In light of this, I share a song that I wrote for a new digital marketing campaign we have launched.
This episode is a bit of a #killacastudy but on one our own campaigns. In a few weeks, I will check back in to tell you guys and gals our results and learnings from the campaign.
Enjoy!
2018-10-0904 minAskAlykaUnderstanding the State of Digital - Ep 62This week Zion and Beth talk through some of the key findings from the Marin 'State of Digital Advertising 2018' report.
You can find the full report here:
http://www.marinsoftware.com/downloads/State-of-Digital-Advertising-2018.pdf
2018-10-0216 min
AskAlykaUser Testing Might Save your Website - Ep 61Today we take a dive into the often overlooked area of User Testing.
With 88% of users saying they won't re-visit a site that's difficult to use, it's well worth your time to look into how easy your site is for all your users to navigate!
We cover heaps of free and low cost tools that every organisation can use to do high quality but low effort user testing that stands to majorly enhance how usable your website is:
- https://www.nngroup.com/ - UX research EXPERTS
- https://www.invisionapp.com/ - Amazing Prototyping tool
- https://validately.com...
2018-09-2524 minAskAlykaBeats by Dre - why is their marketing strategy so good? #killacasestudies Ep60Today we look at Beats By Dre in another #killacasestudy!
They are dominating the landscape with their clever marketing. We look at their:
- Influencer marketing strategy
- PR Event marketing strategy
- Storytelling strategy
- Interactive social media strategy
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-09-1813 minAskAlykaKILLA CASE STUDY: Tesla Motors & their 3 success secrets - EP59Im excited to bring to you a KILLA CASE STUDY on Tesla Motors.
Tesla Motors have been dominating the auto vehicle seen and a huge part of their success is their awesome marketing strategy.
I explain the 3 ingredients of their marketing success with the last ingredient being the most important.
Find out what the most important ingredient is and find out how you can apply some of these lessons to your business.
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-09-1121 minAskAlykaFacebook's Dramatic Change Has Come - What can you do about it? Ep 58It's been a long time coming, but Facebook have finally made the massive change to their ad platform.
They are no longer offering third party targeting options such as income and non-Facebook related behaviours. This will be massive hit to many marketers and business owners. But, despite the change, there are things that you can do to mitigate the damage and even come out on top.
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-09-0415 minAskAlykaKILLA CASE STUDY: RED BULL & the secrets to their domination - Ep 57Today, we look at the famous Red Bull and dissect why they are doing so well.
Red Bull absolutely dominate the energy drink market and they do it with extremely clever marketing and branding.
We look at the 4 elements of their marketing strategy including:
1) Clear brand values
2)Event marketing / PR stunts
3) Content marketing machine
4) Customer obsessed
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-08-2816 minAskAlykaMarketing News Update: Waze Local Ads, Spotify Ads & New Pay Per Click Findings Ep56Audio marketing is hitting the mainstream hard and in the form of Waze Local Ads and Spotify Ads.
Beth and I talk about what it means for the marketing and business industry and how to use Waze and Spotify ads effectively as a marketer.
We also reveal some really interesting findings of a recent Pay Per Click study.
Hit us up on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-08-2117 minAskAlykaThe Kings of Startups - Matt Macfarlane & Brodie McCulloch - Ep 55This week on the AskAlyka podcast we're doing things a little bit differently! We are featuring a cross-over episode with Startup West, a brand new podcast about building great startups in sunny Western Australia with people who've been here and done it, or live here and are doing it!
Alyka is a proud sponsor of Startup West and co-host Beth Caniglia features on both.
Today you'll be hearing Episode 1 of the brand new show with Startup News' Charlie Gunningham and Beth talking to Yuuwa Capital director Matt Macfarlane and Spacecubed's Brodie McCulloch.
Matt is a well known West Australian early...
2018-08-1427 min
AskAlykaThe Magic Coat - The single mother who created a tool that is rapidly growing around the world. Ep54Di Wilcox was a single mother who created "The Magic Coat". https://themagiccoat.com
The Magic Coat is a tool that has been developed to help create confident, calm and caring kids who know how to problem solve, feel safe and manage their emotions appropriately so that they have good mental health and well being.
Di has won the following awards:
- 2017 Rotary International Pride of Workmanship award
- 2013 Momentums Most Inspirational Woman of the year award
- 2012 and 2014 Top three finalist for the NewsCorp Pride of Australia Medal.
2018-08-0718 minAskAlykaNetflix vs Disney - Fight! #KillaCaseStudies - Ep 53Welcome to our new series called #KillaCaseStudies where we look at a big business, take lessons from it and apply it to the local market.
This week we take a look at Netflix! Netflix has been going from strength to strength each year with now 125 million subscribers and worth over $150 billion dollars. But in 2019 something is going to happen that will either make or break them.
Find out in this episode.
If you have a question or want to get in touch, find us on:
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-07-3114 minAskAlyka1 year mashup of AskAlyka! - Episode 52Happy 1 year of ask Alyka!
52 weeks, 52 episodes - I am so proud of our team.
They say that the average life of a podcast show is 7 episodes and we have smashed that
Over the past 52 episodes we have talked about everything from artificial intelligence to voice search and interviewed everyone from local WA business owners and shark tank celebrities to WA billionaire John Hughes.
Watch this mashup of interviews, tips, chats and more over the past year of AskAlyka!
www.facebook.com/Alykadigital
www.instagram.com/alykadigital
perth@alyka.com.au
2018-07-2422 minAskAlykaThe Video Revolution, Instagram TV and more. Episode 51As of a few weeks ago, there’s a new player in the game - IGTV
Today we’re going to talk about how it works, why it exists, how it’s disrupting the industry.
*We take a look at Instagram and its history
*How IGTV could work for local business
*The downsides we see ahead
*And some recommendations on how to use it
Alyka/Zion
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perth@alyka.com.au
2018-07-1721 min
AskAlykaBruno Kongawoin: Ex-NBA basketball player turned Perth’s headshot & portrait specialist - Ep 50It’s time for Episode 50, boom.
This week I sat down with the best portrait and headshot photographer in Perth, Bruno Kongawoin.
I learnt a lot from Bruno just in the first few minutes, from how to pronounce his name to his incredible story of being an ex professional basketball player in the US - this guy is full of surprises.
The best part of our chat is his journey to success. Bruno has trained with the best photographers in the world and has built a solid reputation in Perth as a photographer. Bruno is also another local LinkedIn influencer wi...
2018-07-1032 min
AskAlykaMeet Dino Pacella, Perth Local LinkedIn Influencer, Family Man and Entrepreneur - Ep 49Hey everyone, we’ve got a gripping episode for you this week.
Dino Pacella is a local Perth influencer who is also a BDM at Suncorp Bank and the mastermind behind the Ubervation web series. He also is the founder of the National Finance Brokers day, an Australian wide event that brings the minds of Australia's top banking executives together.
I’ve met Dino a few times and this was my chance to ask him some of the burning questions I had about his career, his family and his Linkedin successes.
Enjoy the episode and if you’ve got any questi...
2018-07-0326 minAskAlykaIris Smit: Shark Tank Star & Local Perth Entrepreneur. How she made $300k in 3 months - Ep 48For anyone that’s a fan of Shark Tank you’re going to know the name Iris Smit.
For those of you that don’t know, Iris is 23 years old, lives in Perth and successfully secured a $300K investment from Andrew a few weeks ago. Her product, a timesaving winged eyeliner stamp that girls across the entire world are going crazy for, so much so that in 3 months Iris made a quick $300k in revenue.
Jason and I sat down with Iris and spoke to her about:
- How she founded her business,
- How she developed her product
- Her ma...
2018-06-2625 min
AskAlykaInfluencer Marketing Part 2: B2B Tips from Zion Ong - Ep 47The time has come for Part 2 of our Influencer Marketing interview with Jason Steel.
This week he’s asking me (Zion) about B2B Influencer Marketing to understand how this undervalued form of marketing benefits my business, generates quality leads and makes money.
Jason and I talk about:
- How B2B Influencer Marketing is different from B2C
- What channels are good for B2B Influencer Marketing
- How to create a niche, industry specific audience without boring people
- How to grow and connect with your audience
- Some tips for people wanting to become influencers in th...
2018-06-1929 min
AskAlykaHow to use influencer marketing as a local B2C business: Part 1 - Episode 46This week, local Perth Influencer Jason Steel is back! We chat to him about his influencer story and how he uses influencer marketing to earn money. This is a two part podcast where part 1 covers the B2C market. In part 2, we will cover the B2B market, so stay tuned!
Some questions we cover include:
- Why would a brand use influencer marketing?
- How do they approach you?
- What gets your attention?
- Will they have to pay?
- How collaborative are your deals? Do the brands dictate what happens or do you get a say?
...
2018-06-1224 min
AskAlykaSo you want to start a Business? Don’t start without listening to Ingrid Thompson - Ep 45This week AskAlyka is going bicoastal and we’re interviewing Ingrid Thompson from the eastern states.
Ingrid owns a business called “So You Want to Start a Business” and is a leading business coach that, empowers and mentors budding entrepreneurs. She is also an author with a highly anticipated upcoming book release! (info below).
Essentially, if you’re thinking about starting a business then episode 45 is for you so listen up.
From her first business of finishing jigsaw puzzles for ice cream at the age of 10 through to now, Ingrid has a long list of successful accolades. She has her business...
2018-06-0527 min
So You Want to Start a Business with Ingrid ThompsonE58 Digital Marketing: Zion Ong; Co-founder of AlykaZion is co-founder of Alyka (alyka.com.au) - Western Australia's largest in-house digital marketing agency. Zion started the business from his home and grew it 854% over a 5 year period. Alyka is now a multimillion dollar business with 42 in-house staff, 2 offices worldwide and has been recognised as a 3 times AFR Fast 100 Starter and Telstra business winner. Zion is also a Western Australia 40 under 40 winner. Zion loves 3 things - business, marketing and technology; And he even has his own podcast (AskAlyka) in which talks about these 3 loves. My gues...
2018-06-0441 min
AskAlykaHow to plan your SEO campaign by an ex Google employee (now Alyka employee) Ep44This week's episode is a little different...we’ve made a technical error and my (Zion’s) voice isn’t as clear as it usually is. But don’t worry, Dillon sounds perfect and the episode is jam packed with useful information.
That aside we’re excited about this pod because after weeks of tough internal negotiation we managed to pin down Dillon - our very own ex Google employee and talk about everything that’s been going on in the world of search including:
- Our reliance on Google
- Our attention span to online content
- How we’re using real...
2018-05-2933 min
AskAlykaWhat the heck is the GDPR? Does it affect you? What are you going to to do about it? - Ep43GDPR, it’s all over the news right now but what the heck is it?
The EU’s new General Data Protection Regulation (GDPR) comes into effect on May 25th 2018 (aka - this week) and it’s a pretty confusing thing. So because of this, episode 43 is all about debunking GDPR to help you understand what it is and how you can take action to protect your businesses data.
Enjoy this weeks podcast and if you have any questions, please get in touch on any of the following.
As usual, any questions for me get in touch below
www.facebook.com/Al...
2018-05-2214 min
AskAlykaHow To Podcast 101: Lessons From The Man Behind AskAlyka’s Production Ep-4242 weeks ago we uploaded the first episode of Ask Alyka and since then over the last 10 or so months we’ve religiously uploaded a new episode every Tuesday.
From doing this I’ve learnt so much. From mastering the art of preparation to audio equipment, editing techniques and production value there’s no better time to bring my co-producer Jason out from behind the scenes of the Ask Alyk curtain.
I sat down with Jason and we spoke about everything we have learnt so far. From the initial outset of creating the Ask Alyka brand to editing and producing your favour...
2018-05-1532 min
AskAlykaOnline Authenticity, is your online brand the same as the offline? Ep-41This week we’re talking about the importance of Online Authenticity because when it comes to the content you’re putting out there, authenticity rules.
From Linkedin to Facebook, Instagram, Google and everything in between if you’re not being authentic you’re damaging your business. Your audience is clever and they aren’t interested in “fake news” so when you’re posting non-authentic content (like stock images) it will not only affect how many ‘likes’ you get but also your leads and sales.
What we talk about
- Authenticity on LinkedIn and how Chris Bates is owning the game
- Zion and Beth’s pe...
2018-05-0820 min
AskAlykaCar King & Business Titan John Hughes: The Interview - Ep40It’s the moment you’ve all been waiting for...our full length exclusive interview with the Perth car king himself, John Hughes.
We’re not going to give too much away because this is our best episode of #AskAlyka yet but to give you a taste of what’s to come we dove head first into topics like:
- John’s upbringing
- His most successful achievements and his hardest lessons
- His views on younger workers
Get your headphones ready and clear your calendar because this episode is a must watch!
If you have any questions for us get in tou...
2018-05-0129 min
AskAlykaSpoiler Alert! AskAlyka and John Hughes - Ep 40 COMING SOONYes listeners you're right.
That is the voice of local Perth businessman and superstar car salesman John Hughes.
We were lucky enough to sit down with him exclusively and ask him some of the tough questions about business and his life.
Stay tuned for the full episode coming out on Tuesday next week.
2018-04-2600 min
AskAlykaHave you heard what happens when 3 Linkedin celebs walk into a Digital Marketing office? - Ep 39The tables have turned this week and I’m being interviewed by Janine Leafe, Dino Pacella and Bruno Kongawoin for the 1st episode of their webseries, Perth Linkedin Success Stories.
We all know that Digital Marketing is my game and it was great to sit down with these 3 and talk about how I’ve been using my personal Linkedin to generate leads and exposure for my business, Alyka.
We talk about:
- The best type of content to generate for LinkedIn
- My latest music video
- Effective LinkedIn business strategies
- Who you should be connecting with
Make sure you...
2018-04-2407 min
AskAlykaFacebook congressional hearing, Google 1st July changes & more Tech Updates- Ep38Following on from our Cambridge analytical podcast a few weeks ago, Mark Zuckerberg has since testified at a congressional hearing, answering questions about the Cambridge Analytics breach and Facebook’s user privacy crisis.
Since this hearing the Facebook platform is making some major updates that could affect how your business generates leads and how you make money.
What we talk about:
- Facebook Removing 3rd party data targeting
- Google updates
- Infinite scroll
- Mobile first indexing
Listen to episode 38 now to find out what these updates are and how you can protect yourself.
If you have any questions, ge...
2018-04-1716 min
AskAlykaTom Cruise & Meryl Streep vs Jake Paul and Nikkie Tutorials - Ep 37Celebrities vs Influencers: What’s the Difference?
Both have ‘celebrity’ status that comes from being recognisable but the key differences are clear:
- Influencers don’t show up on TMZ or commercial television.
- Influencers are self-built from using social channels (Facebook, Instagram & Youtube)
- Celebrities are built up by exposure on traditional channels (television, movies & radio)
It’s essentially a question of mass reach versus mass impact. Celebrities carry weight across a wide audience, influencers carry weight on a specific subject within a specific audience.
In Episode 37 we’re digging deeper into the celebrity/influencer world and talking more in depth abo...
2018-04-1025 min
AskAlykaDavid Zucaro from Teck Global: Sold his home to fund his business, where is he now? Ep 36When David Zucaro started his business (Teck Global) his first decision was the hardest, should I sell my home to fund the deal of a lifetime or turn it down?
Ultimately he made the risky decision to sell his home and the rest is history.
Listen to episode 36 of #AskAlyka now to hear David’s story and if you have any questions get in touch with him below:
Email: dave.zucaro@teckglobal.com.au
Phone: 6166 7202
Get in touch with Alyka:
zion.ong@alyka.com.au
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www.linkedin.com/in/zion-ong-40942817/
2018-04-0317 min
AskAlykaThe Facebook Data Disaster. Is your data for sale? Ep 35This scandal is all over the news right now so it’s time to cut to the chase. Episode 35 has everything you need to know about the Cambridge Analytics scandal.
What happened? Why did it happen? How did it happen and what’s next?
Facebook’s data collection capabilities aren’t a secret and any marketing manager/business owner/Gen Y member knows that this data is the key to a successful campaign. But morally, how far can you use this data for your own benefit?
Listen to the podcast and find out, or get in touch below.
zion.ong@alyka.co...
2018-03-2720 min
AskAlykaI fell for fake news - now I don't know who to trust. How NOT to fall for fake news - Ep 34In this week’s episode we’re focusing on where you get your news from, how to filter out bad sources and how to receive a balanced worldview.
We have all seen the over exaggerated news headlines that are laced into our daily Facebook feeds, but what credibility do they have? Are these statements backed up with real data?
Click play and find out how to determine if the news stories you’re reading come from reliable and credible sources.
If you have any questions or want some tailored advice - get in touch below.
zion.ong@alyka.com.au
www.fa...
2018-03-2023 min
AskAlykaSEO in 2018: The 2 Things You Need to Pay Attention To - Episode 33This week you’ve got me (Zion) all to yourself (lucky you).
Episode 33 is exciting because I just finished up an awesome meeting with my digital marketing team about what’s going to happen with SEO in 2018.
This year there are two key points that every business should be focusing on when it comes to their SEO.
1 - Personalisation
2 - Features snippets.
Listen to the pod to find out what these mean and how to create a plan to implement them but of course...if you get stuck, send me a private message.
If you have any questions or want some...
2018-03-1311 min
AskAlykaThe Accidental CEO: How Mark Pownall climbed up from newspaper editor to CEO of BusinessNews WA-EP32Mark Pownall has been with Business News WA (the largest business media group in WA) for 18 years now and in that time he’s seen first hand the changes technology can bring to an industry.
Initially employed as a newspaper editor (yes, newspaper) he climbed the ladder and is now the CEO of Western Australia's leading business news service.
We talk to Mark about the following;
- When you were offered the CEO position of Business News, what was your reaction?
- You have worked your way up into your position now but what was your first ever job?
- Wh...
2018-03-0629 min
AskAlykaTHE MAP KING - How Paul Farrell built a global spatial mapping empire. Episode 31This week Beth is taking over #AskAlyka and talking to Paul from NGIS about Data Disruption but first things first...once you’ve listened to today’s episode, if you want to learn more about Data Disruption, Beth and Paul are hosting a free seminar that you register for here - https://goo.gl/QHkAam
Both NGIS Australia and Alyka have mastered the art of interpreting complex data and turning it into meaningful ideas resulting in successful campaigns for their respective clients across all industries.
Listen to the Podcast, register your free ticket and if you have any questions - get...
2018-02-2727 min
AskAlykaData Stalking: How to (legally) stalk your customers so they buy more - Episode 30The online world of data is changing, it’s getting more detailed, more personal and more useful by the day.
But once you have the data, what do you do with it?
Any business owner wants to get more leads, more sales and more money so this weeks podcast will get you working smarter not harder, using technology to optimise your campaigns and and to create better digital strategies.
Enjoy the podcast and get in touch with us below:
www.facebook.com/Alykadigital/
www.instagram.com/alykadigital/
www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
2018-02-2020 min
AskAlykaHow to overcome tragedy, build a 20k following & MASSIVE online brand by Janine Leafe Ep 29This week's Podcast is a 101 guide on how to overcome tragedy and ultimately achieve huge success by none other than Perth's own, Janine Leafe.
Janine also has 20K LinkedIn followers, publishing posts that get incredible engagement and a passion for enriching children lives and trust us...this episode is a mix of insightful stories, business advice and everything in between.
Listen to our interview with Janine and if you have any questions you can contact us on the following:
www.facebook.com/Alykadigital/
www.instagram.com/alykadigital/
www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
2018-02-1333 min
AskAlykaOur hashtag game was strong until Zuckerberg changed the rules...Episode 28Social Media, to some business owners it’s that piece of your digital profile that’s equal parts important and difficult to understand. And of course once you feel like you’ve wrapped your head around it...Zuckerberg changes the game.
This week’s episode is all about the new pay-to-play rules, Facebook algorithm changes, cryptocurrency, hashtags, Influencer Marketing and post scheduling.
Buckle up peeps because this one’s the one you don’t want to miss.
Questions? Just get in touch through:
www.facebook.com/Alykadigital/
www.instagram.com/alykadigital/
www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
2018-02-0615 min
AskAlyka5 Secrets of Success: Zion Ong, Alyka Co-Founder gets Interviewed by Joel Brown - Ep27This week’s episode is a bit different to the rest. Remember Joel Brown from Episode 25? The guy that started Addicted2Success and took his website from 0 to 140 million views? Well this week he’s back and he’s interviewing us.
Joel chats to me (Zion) about my 5 secrets to success, gets some cool business stories out of me and some valuable tips and tricks that you’re not going to get anywhere else.
We talk about:
- Overcoming fear
- Understanding your finances inside out
- Learning how to sell
- Having a reason bigger than yourself (In my case, my...
2018-01-3025 min
AskAlykaJamie Davison & Nathan Hood Founders of Carbon Group. How they grew to 75 staff in 3.5 years-Ep26Carbon Group is a full service accounting firm that’s dominating across WA. Co-founders Jamie and Nathan grew their business from 13 employees to 75 in only 3.5 years.
The craziest part? We’re not going to give it away but we can tell you that it involves business acquisitions, babies and a few life lessons like:
- How did you generate customers when you first started?
- What was your biggest failure?
- What was your biggest success?
- You guys have grown heaps over the past few years. This takes great skill. How do you scale the way you do without coll...
2018-01-2325 min
AskAlykaJoel Brown Addicted2success founder & the man that took his website from 0 to 140 million views-Ep25We’re kicking this week off with fellow entrepreneur Joel Brown. Joel is the founder of Addicted2Success.com, a self development website that has over 140 million views worldwide.
Joel started Addicted2Success in 2011 and since then he has has built a self development empire around his brand interviewing Tony Robbins, Timothy Ferris and Gary Vaynerchuk along the way.
Our interview with Joel is a pretty interesting one, talking about:
- How he started Addicted2Success
- How he generated customers and revenue
- His biggest failures and successes
- What he sees as the most important tactical skills to le...
2018-01-1644 min
AskAlykaWhat do Google Home, Thermomix and Augmented Reality have in common? - Episode 24Boom - Happy 2018 peeps!
We’re already a week into 2018 and we’re going strong with our good habits (are you?). What better way to keep your good habits on track than with technology.
This weeks podcast is all about our Christmas presents and connected devices. Be sure to take some mental notes when we start talking about the future of these devices because there's some kick ass info in there.
We talk about:
- Our New Connected Devices (Beth's new Thermomix and Zions Google Home)
- The Future of Connected Devices
- How and why marketers need to leverage conn...
2018-01-0918 minAskAlykaTop 6 Business, Marketing & Technology Questions of 2017 - Episode 23Happy New Year! Today I answer the most commonly asked questions of 2017 around Business, Marketing and Technology.
Business
1. How do you scale as a business?
2. How do people prepare for AI so they don’t get replaced in their job?
3. How can people use AI for business?
Marketing?
4. We are posting a lot of random content on our social media but there is no over-arching digital strategy. How do I create a digital strategy?
Technology
5. What is the next trend to watch out for in 2018
6. Is technology progression bad for society?
2018-01-0216 minAskAlykaDon't Set Goals in 2018 - Episode 22Happy Boxing Day Peeps! The holiday season is a great time to reflect on the year that has been and to see what we can do better in 2018.
We talk about setting HABITS instead of GOALS and the reason why.
Beth and I (Zion) reflect on the habits that we were proud of in 2017 and the new habits that we want to set for 2018. We cover everything from exercise to spirituality and sleeping.
If you have a question, you can ask us through:
www.facebook.com/Alykadigital/
www.instagram.com/alykadigital/
www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
2017-12-2626 minAskAlykaThe Future of TV and why it matters to your Business - Episode 21TV entertainment has completely changed over the past few decades.
And with Netflix, Amazon and a host of other providers now in the market, the way we consume TV is totally different than before.
This presents a massive opportunity for business owners. They can now create their own online TV shows to generate branding and leads.
Today we talk about:
- TV in the past
- TV now
- The current players in the TV market such as Netflix, Hulu, Youtube and Amazon
- Facebook Watch and why we think it will dominate
- How to use online TV for...
2017-12-1921 min
AskAlykaSkills Series: Kylie de Klerk - How to Engage your Workforce - Episode 20Episode 20 is a milestone for AskAlyka! Not only does it mark our fourth month in the podcasting game but it’s also the first episode of our new Skills Series!
In our Skills Series, we will be chatting to people who are experts in a particular skill/craft and who want to share their advice.
Today we’re chatting to Kylie de Klerk, a workplace engagement expert with a ton of experience working with teams of all shapes and sizes.
What we talk about:
- Why don’t businesses address poor culture and employee engagement?
- What are the signs of dis...
2017-12-1237 min
AskAlykaDigital Disruption: An interview with Mark Pownall from Business News WA - Episode 19This week we had the pleasure of being interviewed by Mark Pownall, CEO of Business News WA.
We had an in depth conversation about digital disruption (of course), and digital trends across Voice SEO, Attribution Modeling and Influencer Marketing.
Have a listen and if you have any questions, comments or feedback you can hit us up on any of the following:
www.facebook.com/Alykadigital/
www.instagram.com/alykadigital/
www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
2017-12-0527 min
AskAlykaThe Death of Retail - Episode 18The death of retail is almost here. With Black Friday sales taking off last week, Cyber Monday sales this week and now the launch of Amazon in Australia, we’re talking about what this means for retail chains and consumer behavior.
What we talk about:
1) Black Friday - the special time of year when sales go absolutely nuts
2) Amazon is here (sort of)
3) Bricks and Mortar is dying
4) Consumer Behaviour
If you have any questions, comments or feedback you can hit us up on any of the following:
www.facebook.com/Alykadigital/
www.instagram.com/alykadigital/
www.linkedin.com/in/zi...
2017-11-2816 min
AskAlykaDarius Wey of HealthEngine - Product design genius, entrepreneur and self proclaimed nerd - Ep 17Darius Wey co-founded HealthEngine, an online platform that helps patients book health appointments 24/7 by connecting them with qualified practitioners.
HealthEngine is Perth’s most celebrated tech startup with over 2 million monthly visitors, more than 150 employees and is venture backed by a large Silicon valley investor. Darius built the original HealthEngine booking system over one Christmas and the platform has been going strong ever since.
Although he won’t say it, Darius is a genius and is passionate about developing awesome software products. He has even created a meetup community called Product Tank Perth, which we will link below.
What we talk...
2017-11-2140 min
AskAlykaMr Cool: How he built an air conditioning EMPIRE with just $500 in the bank - Episode 16At the tender age of 19 and with $500 in the bank each, Andrew Ford and his business partner (Kyle Doonan) grew their business from 2 to 85 staff. Ford and Doonan now have 2 company stores, 8 franchise stores and are the largest air conditioning business in WA.
What We Discuss:
1) Did you start Ford and Doonan out of school/uni or was it a transition from your day job?
2) When you first started, how did you generate customers?
3) What was your biggest failure?
4) What was your biggest success?
5) What do you think are the biggest keys to success for you as a business man...
2017-11-1417 min
AskAlykaInfluencer Marketing - What is it and Why is it So Underestimated? - Episode 15Before you go any further we have to tell you that we’ve got a special event offer for our #AskAlyka podcast listeners.
Thanks to the popularity of Episode 6 where we spoke to Charlie Gunningham about Digital Disruption we’re hosting an event in Perth to talk about this hot topic in more detail. If you type “askalyka” as the promotional code in the link below, you will receive 50% off your ticket.
You can purchase your tickets here: https://www.eventbrite.com.au/e/exclusive-digital-disruption-lunch-seminar-tickets-39289457826?aff=es2 (type "askalyka" as the promotional code)
Now for the podcast. This episode is all abou...
2017-11-0719 min
AskAlykaPR Queen & Entrepreneur, Nicole Moody - Episode 14Let us introduce Nicole Moody, Entrepreneur and PR queen. Nicole is widely recognised as one of Perth’s most senior and experienced communication professionals. Her 25 year career has involved working in Australia and also in London at the highest levels of public relations, government, policy advice, CSR management and journalism.
Nicole was the former GM of Perth’s biggest PR agency before starting her own agency, Hunter Communications. We have had the privilege of working with Nicole and was impressed with her execution.
What We Discuss:
1) Tell us the story of how you transitioned out of your day job into Hunt...
2017-10-3125 min
AskAlykaWhat Happens When Google Comes to Visit? - Episode 13Today's topic is really exciting, earlier this week Google paid us a visit to #AlykaHQ. We got a sneaky look into their new and most exciting digital marketing features. In this episode we’re telling you all about them and how you can use these features practically for your business.
Have a listen and see how we score each feature out of 10 in terms of how important we think they are to your business. Enjoy!
(01:11) Google My Business
(03:34) Content Creation
(05:30)YouTube Director
(07:41) Data
(10:35) Google Surveys
You can check out these google features in the links below.
Google My Business Listings
Li...
2017-10-2412 min
AskAlykaClient Referrals 101, Why, What and How to Make Them Rain - Episode 12This week's episode is all about referrals. Why they’re important, what is the best way to receive them, what to do when you get one and how to ask for referrals.
Why are referrals important?
- Having advocates for your business
- How this relates to NPS
- Highest likelihood of closing comes from direct referrals
- People trust people they know and trust
- Referrals come with a level of responsibility - you owe to the person who referred the lead!
What is the best way to receive a referral?
- Get a full brief from the referrer
...
2017-10-1717 min
AskAlykaThe God Fearing Millionaire. Business, life & investment tips from an ex-petrochemicals trader Ep 11Simon Chua became a multi-millionaire through his petrochemical trading business in Singapore. He later sold the company for a huge sum in 2010. Ironically - the buying company was the first company he ever worked for.
When I first met Simon, I saw him speaking at my church and I only knew him as Simon the meek, nice pastor.
Little did I know that this guy just kills it in the board-room and is one of the most intense people I have ever met, The guy runs on lithium. He’s 52 years old but he’s more physically fit than I am...
2017-10-1054 min
AskAlykaRichard Branson and Gary Vee VS Nike and Coke, whose branding works better? Episode 10We celebrate our 10th episode by answering some important questions from the Ask Alyka community:
1. Is it good to promote your business through your personal brand (E.g. Richard Branson or Gary Vee)? Or is it better to promote your business by using the business brand (E.g. Coke, Nike)?
2. Uber and Google have used bulk plain text emails to communicate and respond to crises recently. Do you think we could see a rise of plain text emails over pretty html designs?
3. What is AMP (Accelerated Mobile Pages) and why is it important? http://searchengineland.com/library/google/google-amp-project
Enjoy!
...
2017-10-0321 min
AskAlykaMr Shark Tank: Derek Gerrard. Entrepreneur, Tech Investor, Pastor and Philanthropist. Episode 9For Episode 9 we’re talking to a man of many hats, Derek Gerrard.
Some of his noteworthy achievements include:
- Leading ChangeCorp, a large management consulting firm.
- Co-founding and later selling a profitable tech startup called Greensense.
- Co-founding Go Capital, a tech capital raising firm
- Heading up Innovation Bay, a networking platform for innovation and investment in the tech space
- He is a church pastor
- He is chairman of Meridian Global Foundation, a not for profit that donates to high impact charities
- He is a board member of my company, Alyka
Our talking points wi...
2017-09-2640 min
AskAlykaMeet Duc Pham, Serial Networker & Influencer, with over 16K followers on LinkedIn - Episode 8In this episode we speak to Duc Pham, former Melbournite and now local Perthonality. We chat to him about his career and how in four months he created and grew the Perth Business Network from 0 to 50 members in just 4 months.
Our talking points with Duc:
What is your story from working in the corporate world to starting your own business?
How did you go from 0 to 50 members in 4 months?
Why do you love networking?
How did you get good with automation and technology?
What is your vision for Perth Business Network in 12 months?
How does Perth differ from Melbourne?
If...
2017-09-1922 min
AskAlykaHow to be an efficient, working Dad - Episode 7Happy belated Father’s Day! In this episode, we talk about how to be an efficient working Dad. Zion grew his business by 854% revenue wise over a 5 year period while raising 3 kids under 4 - so he knows what it takes :)
We go through our tips including:
- Mastering your phone (the workflow app is amazing - https://workflow.is)
- Apple Airpods (So good for taking work calls on the go and listening to podcasts)
- Use a light laptop (E.g. Mac Air or lightweight PC laptop)
- Run or power-walk from place to place
- Work while watching Ne...
2017-09-1213 min
AskAlykaMeet Charlie Gunningham - entrepreneur, academic, musician and athlete - Episode 6BOOM. What an episode! Beth and Zion chat with Charlie Gunningham - entrepreneur, academic, musician and athlete. He’s super passionate about Digital Disruption and has a mountain of credentials including:
UWA MBA degree (top of class)
Former EGM of REIWA
Former CEO of BusinessNews WA
Representative of Singapore cricket team
Founder of Damburst https://damburst.com.au/
Questions and Timestamps:
[4:05] How is Charlie not completely arrogant?
[8:32] How important is formal education when it comes to business?
[10:00] What change does formal education need?
[16:40] The start of Aussiehome.com
[19:20] The problem with the real estate listings market back in the day
[21:00] Wh...
2017-09-0550 minAskAlykaMega Monthly Recap: Audio Marketing, Artificial Intelligence, How to Scale a Business & More - Ep 5In this episode we recap an exciting month of interviews and discussion around business, marketing and tech. Plus, we answer a new question from the Ask Alyka community.
Episode 1 Recap
[1:09] Is Audio marketing the next big thing for Perth business?
[2:08] Is Amazon coming to Australia and what Perth businesses can do to prepare
[2:55] Should we play around with chatbots?
Episode 2 Recap
[3:25] Can I remove bad online reviews?
[4:29] How do I scale my business?
[5:44] How do I turn strategy into execution?
Episode 3 Recap
[7:17] What is the biggest ingredient of failure for app start-ups?
[8:52] What is the biggest ingredient of success for...
2017-08-2820 min
AskAlykaWill Artificial Intelligence destroy humankind? How do we prepare for AI as a business? - Episode 4In this episode of Ask Alyka we chat with Joseph Ong. He is a big shot data and artificial intelligence consultant for HortonWorks.
We have an intense conversation about the definition of AI, the future of AI and how to prepare for it as a business or employee.
Questions:
What is definition of Artificial Intelligence (AI)? (0:38)
Practically, where is AI being used? (2:55)
Why are people like Elon Musk so worried about AI? Why is Mark Zuckerberg not worried? (7:52)
Are you worried about AI killing us? (i.e. Skynet)(12:18)
What kinds of jobs will AI take over? (19:38)
How does someone prepare...
2017-08-2544 minAskAlykaHow do I create a killer app? Build for i-phone or android? Website or app? - Episode 3Everyone wants to create the next ground breaking app. But why do so many fail? In this episode we talk to Arthur Ong to find out what it takes to make a great app. And no, he is not related to me :)
After working the rat race all his life, Arthur broke free and created two successful app development companies (www.hivum.com.au and www.progressivemedical.com.au) in his late 30's.
I ask Arthur the following questions:
- What was your entrepreneurial journey? (1:18)
- What is the biggest ingredient for failure with app start ups? (3:15)
- What is...
2017-08-2222 minAskAlykaCan I remove bad reviews? How do I scale my business? How to turn strategy into execution? Episode 2In this episode, we answer the following questions:
1) Can I remove bad online reviews? (0:35)
2) How do I scale my business? (8:40)
3) How can I turn strategy into execution? (16:00)
For instructions on how to implement the 5 star Google review hack mentioned in the episode go to: https://newmediaeurope.com/google-review-link-5-star-reviews/
If you have any questions, please hit us up on either of the following:
https://www.facebook.com/Alykadigital/
https://www.instagram.com/alykadigital/
https://www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
Enjoy!
2017-08-1522 min
AskAlykaDoes podcasting work? Are chatbots evil? When is Amazon coming to Australia? - Episode 1In this episode, we answer questions around 3 tech trends:
1. What is the future of podcasts and is it important for businesses to use this medium?
2. What are chatbots and what does it mean for Perth businesses?
3. When is Amazon coming to Australia and how do retail businesses prepare for this?
If you have any questions, please hit us up on either of the following:
https://www.facebook.com/Alykadigital/
https://www.instagram.com/alykadigital/
https://www.linkedin.com/in/zion-ong-40942817/
perth@alyka.com.au
Enjoy!
2017-08-1212 min