Shows
The GTM Pack ShowEpisode 147: AI Pricing in 2025: Hybrid, Usage & Outcome ModelsPricing GenAI products is not “seats + shrug” anymore. In this episode of #TheGTMPack, host Justin Dorfman digs into AI pricing and packaging with Michael Hoy, Co-Founder & CEO of Atlas - the billing infrastructure purpose-built for AI-native SaaS. We cover why seat-based breaks for AI, how to design hybrid pricing (subscription + usage/credits), what “outcome-based” could look like, and practical steps to price v1 of your product today.What you’ll learn:-Why seat-based pricing fails for AI agents and automation-How to structure hybrid models (base subscription + usage/credits)-Managing variable COGS (model calls) without killing ma...
2025-09-2933 min
The GTM Pack ShowEpisode 144: PMM Masterclass: B2B vs B2C, PLG vs Sales Led & Why “AI Is the New UI”Shannon Kearns joins host Justin Dorfman on #TheGTMPack to unpack what great product marketing really looks like across B2B and B2C, how to shift from sales-led to product-led growth without face-planting, and why behavioral psychology (not just copy) should drive your launches, claims, and lifecycle. We also riff on Shannon’s spicy take that “AI is the new UI.”What you’ll learn:The real B2B vs B2C differences: brand pillars, emotional promises, and claim-driven messagingPLG mindset shifts: experimentation discipline, XRDs (experiment reference docs), and data fluency
2025-09-1637 min
The GTM Pack ShowEpisode 143: From PMM to GTM Engineer: Breaking Silos & Owning RevenueIn this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Kenny Lee - veteran product marketer and demand gen leader (ex-Adobe, Twitter, Seismic) - to break down what “great GTM” really looks like when sales, marketing, and product truly work as one.They dive into:Why sales–marketing misalignment happens (and how to fix it with one revenue model)Building a revenue operating system: stage gates, feedback loops, and shared metricsThe real charter of Product Marketing (beyond decks): owning the problem and the businessFounding PMM vs. gr...
2025-09-0538 min
The GTM Pack ShowEpisode 141: Marketing to Skeptical Audiences Product Marketing, Security, and AIIn this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences.They dive into:-Why technical audiences are skeptical of marketing - and how to earn their trust-How to market security solutions without fluff (and avoid credibility traps)-The role of analysts, peer validation, and technical proof in enterprise buying decisions-Best practices for competitive positioning without falling into feature wars...
2025-08-2633 min
The GTM Pack ShowEpisode 140: The Demo is the Story: How Product Marketers Can Elevate Every Buyer TouchpointIn this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Sam Hillestad, Director of Product Marketing at Reprise — a self-proclaimed “demo nerd” and one of the sharpest voices in the interactive demo space.They dive into:-Why product marketing should own the demo experience — live and interactive-How to make demos memorable with storytelling and relevance (not just feature tours)-The rise of demo centers and use-case specific experiences-Common mistakes that kill demo impact before they start-How AI is transforming demo creation, personalization, and maintenanceIf you’re in B2B marketing, sales, or product, this is a masterclass in turning...
2025-08-1336 min
The GTM Pack Show🎙 Episode 139: Demo Led Growth, Employee Advocacy, and the Future of Rep Free SellingIn this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Madhav Bhandari, Head of Marketing at Storylane — one of the most inventive minds in B2B SaaS marketing today.They dive into:How Storylane scaled traffic to 200k+ monthly visitors with demo-led SEOWhy inbound SDRs are dead and what comes nextHow to drive 50% of pipeline through LinkedIn employee advocacyWhy brand is more important than growth hacks in the LLM eraWhat agent-qualified leads mean for the future of buyer enablementIf you're in B2B marketing or GTM, this is required listening.🎧 Subscribe to #TheGTMPack for weekly episodes with moder...
2025-07-1625 min
Transform Sales PodcastAssetMule: Creating Personalized, Interactive Sales Assets for Product MarketersIn this episode of the Transform Sales Podcast: Sales Software Review Series, David Menjura 💡, Marketplace Specialist at CloudTask, interviews Justin Dorfman, Co-Founder and CEO at AssetMule, a platform designed to revolutionize the creation and management of sales assets.
Justin discusses how AssetMule transforms traditional sales materials by replacing static PDFs with interactive, personalized, and trackable web-based sales content. The platform allows businesses to create and manage sales assets quickly and easily, without the need for extensive design or development resources, enhancing sales efforts and driving results.
Ideal for businesses seeking to streamline their sales materials and...
2025-04-1728 min
Scrappy ABMEP. 140 - How AssetMule is Changing ABM: Justin Dorfman on Personalization, Landing Pages & Measurable SuccessIn this episode of Scrappy ABM, host Mason Cosby sits down with Justin Dorfman, cofounder and CEO of AssetMule, to discuss how companies can implement cost-effective Account-Based Marketing (ABM) strategies. They explore practical playbooks, personalized sales assets, and overcoming common implementation challenges—all without breaking the bank.Best Moments:(00:32) Introduction of Justin Dorfman and AssetMule(01:15) Overview of AssetMule’s pricing and target audience(02:06) Explanation of AssetMule’s features and capabilities(06:26) Common use cases for AssetMule, including ABM landing pages(09:12) Customization options within AssetMule(13...
2025-02-0327 min
The GTM Pack ShowEpisode 99: Make Sales Easier!In this episode of #TheGTMPack podcast, we interview Nigel Edelshain, Blogger, B2B Sales at Sales 2.0 based in New York City.
In this conversation, we dig into the details of his new eBook Make Sales Easier!
Download the eBook today: https://bit.ly/makesaleseasier
& more!
#b2b #gtm #sales #selling #saas
2024-09-0923 min
Growth Marketing CampThe Power Of Empathetic Leadership with Jorge Soto from AssetMuleWhat if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a plat...
2024-08-191h 04
The Content Cocktail HourSecrets to Effective Product Marketing and Sales Alignment with Justin Dorfman, AssetMule"Product marketing involves early engagement to understand the customer's needs and priorities, build features that resonate, and ensure effective messaging and positioning for a successful launch and sales," says Justin Dorfman of AssetMule.In this episode of The Content Cocktail Hour, Justin Dorfman, founder and CEO of AssetMule, joins us. With over 15 years in the SaaS world, Justin's unique journey from sales to product marketing to founding his own company offers a wealth of knowledge. We'll explore his innovative approach to sales and marketing alignment, the crucial role of product marketing, and his journey to...
2024-08-0127 min
The GTM Pack ShowEpisode 88: Product marketing lessons when selling to B2B vs B2C vs B2G marketsIn this episode of #TheGTMPack podcast, we interview 🚘 Nitin Kartik, 🏆 Top Product Marketing Voice based in the Lawrence, New Jersey area.
In this conversation, we dig into:
💡 How to compare & contrast B2B vs B2C vs B2G markets
💡 Key approaches to hitting your PMM team's number
💡 How to address optimizing retention from the PMM point of view
& more!
#b2b #gtm #sales #productmarketing #saas
2024-07-3025 min
The GTM Pack ShowSpecial Webinar: How to Map Your Buyer's Journey for PMMsIn this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers.
Talking points include:
💡 Where to start to understand the buyer's journey
💡 The stages of the buyer's journey
💡 How we should think about touchpoints across
the stages of the buyer's journey
💡 How to personalize and target assets during the buyer's journey
💡 How to measure product marketing’s impact on the buyer's journey
💡 How to think about the future of buyer journeys, especially with AI
#productmarketing #pmm #gtm #salesenablement
2024-07-3035 min
The GTM Pack ShowEpisode 87: How to develop the right message, delivered at the right time, for the right buyerIn this episode of #TheGTMPack podcast, we interview Bhargav Brahmbhatt, Principal Product Marketing Manager at Multiverse based in the San Jose, California area.
In this conversation, we dig into:
💡 How to develop a narrative & story that connects with your B2B buyer
💡 What is the customer journey & why it's so important
💡 The importance of timing & focus
& more!
#b2b #gtm #sales #productmarketing #saas
2024-07-2425 min
The GTM Pack ShowEpisode 86: Tips on selling to the enterpriseIn this episode of #TheGTMPack podcast, we interview James Crane, Large Enterprise Account Executive at LeanData based in the Sonoma County, California area.
In this conversation, we dig into:
💡 The unique attributes of enterprise selling versus SMB & mid-market prospects
💡 What makes a great enterprise sales professional
💡 The ultimate “tool kit” for an enterprise salesperson
& more!
#b2b #gtm #sales #enterprisesales #saas #technology #salestech
2024-07-1734 min
The GTM Pack ShowEpisode 85: Product messaging & positioning strategies for B2B companiesIn this episode of #TheGTMPack podcast, we interview Jesse Williams, Co-Founder, Operator at Stori based in the Washington DC area.
In this conversation, we dig into:
💡 Why most organizations struggle with messaging & positioning
💡 What messaging & positioning looks like pre-product market fit, versus at the growth/scale-up stage
💡 How to know you have launched the right messaging & positioning
& more!
#b2b #gtm #marketing #productmarketing #messaging #positioning
2024-07-0922 min
The GTM Pack ShowEpisode 84: Taking creative risks, social proof, & GTM alignmentIn this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL.
In this conversation, we dig into:
💡 How to balance brand building with direct response efforts
💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization
💡 Tactical advice to improve alignment around content & storytelling
& more!
#b2b #gtm #marketing #socialproof #productmarketing #customermarketing
2024-06-2830 min
The GTM Pack ShowEpisode 83: From Wall Street trader to bootstrapped founderIn this episode of #TheGTMPack podcast, we interview Adam Robinson, CEO at Retention.com & RB2B.com based in Austin, TX.
In this conversation, we dig into:
💡 The inspiration to move from a Wall Street trader to a technology entrepreneur
💡 Should startup founders bootstrap or not
💡 How to establish an extremely transparent leadership approach
& more!
#ceo #b2b #gtm #leadership #founder #startups #linkedin
2024-06-1732 min
The GTM Pack ShowEpisode 82: Key learnings for sales leaders moving into a VP of sales roleIn this episode of #TheGTMPack podcast, we interview Ralph Barsi, VP of Sales at Kahua, GTM Advisor based in San Francisco, CA.
In this conversation, we dig into:
💡 Key learnings from transitioning from a sales development leader to a VP of sales
💡 Advice to sales leaders on how to optimize their own state of being
💡 How to engineer a vision for your remote sales teams' success
& more!
#b2b #gtm #leadership #salesleadership #sales
2024-06-1726 min
The GTM Pack ShowEpisode 81: Building bridges with a "winning together" mindsetIn this episode of #TheGTMPack podcast, we interview Div Manickam, Mentor of workplace wellbeing, authentic leadership, & product marketing based in San Francisco, CA.
This episode really touches the soul & gives us a lot to think about as we rethink our approach to leadership.
In this conversation, we dig into:
💡 Defining the "winning together ” mindset
💡 How product marketers can develop better, more aligned relationships
💡 How we should think about content & the buyer journey
& more!
#b2b #gtm #leadership #productmarketing
2024-06-0131 min
The GTM Pack ShowEpisode 80: The shift from CMO to CEO, GTM trends, & product marketingIn this episode of #TheGTMPack podcast, we interview Jenn Steele, CEO & Co-Founder at SoundGTM, Former CEO at Kissmetrics based in Seattle, WA.
In this conversation, we dig into:
💡 Learnings from transitioning from CMO to CEO
💡 Trends within GTM motions in B2B tech
💡 How CMOs should approach hiring product marketer leaders
& more!
#ceo #b2b #gtm #leadership #founder #startups #productmarketing
2024-05-3123 min
The GTM Pack ShowEpisode 79: How the TOP sales reps stand out from the rest!In this episode of #TheGTMPack podcast, we interview Meredith Chandler, Head of Sales at PClub io based in San Francisco, CA.
In this conversation, we dig into:
💡 Characteristics that top reps possess that the status quo reps don't
💡 Tips sales reps should keep in mind when conducting demos
💡 How to start the sales conversation before the demo
& more!
#sales #b2b #gtm #leadership #salesleadership
2024-05-2925 min
The GTM Pack ShowEpisode 78: How to approach investing in B2B community marketingIn this episode of #TheGTMPack podcast, we interview Daniel Cmejla, VP of Community at Apollo.io based in Burlington, Vermont.
In this conversation, we dig into:
💡 How to get the best out of your community marketing team
💡 How executive teams should view investing in “community”
💡 How community strategies align with other parts of the organization
& more!
#communitymarketing #b2b #gtm #leadership
2024-05-2022 min
The GTM Pack ShowEpisode 77: How to effectively enable your sales rep to perform at their bestIn this episode of #TheGTMPack podcast, we interview Cesar Viana Teague, Growth Advisor at NextLevel Consulting based in the San Francisco Bay Area.
In this conversation, we dig into:
💡 Key strategies for optimizing B2B sales teams performance via enablement
💡 The role technology plays in modern B2B sales enablement
💡 Metrics for B2B organizations to measure sales enablement programs
& more!
#salesenablement #b2b #gtm #sales #salestraining
2024-05-1325 min
The GTM Pack ShowEpisode 76: Expert advice on building & leading product marketing teamsIn this episode of The GTM Pack podcast, we interview Al Sargent, Head Of Product Marketing at ArangoDB based in the San Francisco Bay Area.
In this conversation, we dig into:
💡 Best approach to take over an existing team as a new PMM leader
💡 What does your first 90-day plan look like at a high level
💡 How to determine product marketing effectiveness
& more!
#b2b #sales #pmm #productmarketing
2024-05-0348 min
The GTM Pack ShowEpisode 75: B2B company building, AI’s impact, PLG, & more with the legendary Mark RobergeIn this episode of #TheGTMPack podcast, we interview Mark Roberge, Co-Founder at Stage 2 Capital, Professor at HarvardHBS, Founding CRO at HubSpot, Author of Best Seller "The Sales Acceleration Formula" based in Marblehead, Massachusetts.
In this conversation, we dig into:
💡 Building a B2B SaaS startup within today’s market
💡 AI's current impact & what the future may hold
💡 Why the continued excitement around PLG (product-led growth)
& more!
#b2b #gtm #saas #venturecapital
2024-05-0140 min
The GTM Pack ShowEpisode 74: This SaaS CEO teaches us how to win in B2B salesIn this episode of The GTM Pack podcast, we interview Guy Rubin, CEO at EBSTA based in London, England.
In this conversation, we dig into:
💡 The new world of B2B sales powered by AI
💡 Key findings from EBSTA's 2024 B2B Benchmarks Report
💡 What it takes to be a top performer in B2B sales
& more!
#b2b #ceo #revenueintelligence #sales
2024-04-2433 min
The GTM Pack ShowEpisode 73: Why your B2B sales team must adopt a nearbound strategy NOW!In this episode of #TheGTMPack podcast, we interview Scott Leese, CEO & Founder at Scott Leese Consulting & Surf and Sales based in Austin, TX.
In this conversation, we dig into:
💡 What a nearbound strategy is
💡 How to make an immediate impact on sales reps' performance
💡 OKRs for the modern sales motion
& more!
#b2b #gtm #nearbound #sales
2024-04-0124 min
The GTM Pack ShowEpisode 72: This B2B SaaS executive talks GTM, customer experience, & demo automation strategiesIn this episode of #TheGTMPack podcast, we interview James Kaikis, Head of Go-To-Market at TestBox based in Chicago, IL.
In this conversation, we dig into:
💡 His learnings from being the successful founder of the now exited PreSales Collective
💡 How GTM professionals should approach pipeline creation in 2024
💡 How has the presales function has evolved & where it's trending towards
& more!
#b2b #gtm #demoautomation #sales
2024-04-0137 min
The GTM Pack ShowEpisode 71: This seasoned leader addresses top challenges for B2B sales teams in 2024In this episode of The GTM Pack podcast, we interview Asa Hochhauser, Director of Alliances at McGaw based in Delray Beach, Florida.
In this conversation, we dig into:
💡 Top challenges for sales leaders in 2024
💡 How do we effectively deal with committee buying
💡 How B2B teams should leverage sales collateral
& more!
#b2b #sales #leadership #revenue
2024-03-2824 min
The GTM Pack ShowEpisode 70: B2B testing strategies, attribution, & SEO insightsIn this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK.
In this conversation, we dig into:
💡 Growth strategies that all B2B SaaS companies should be testing
💡 Why B2B marketing attribution is broken
💡 HockeyStack's data on touchpoints needed to close a deal
& more!
#b2b #gtm #growth #marketingattribution
2024-03-2720 min
The GTM Pack ShowEpisode 69: B2B growth advice for sales leaders on committee buying & social sellingIn this episode of #TheGTMPack podcast, we interview Jake Reni, Chief Growth Officer at Revenue Reimagined based in Park City, Utah.
In this conversation, we dig into:
💡 How executives must approach THE new go-to-market strategy
💡 How to effectively manage committee buying in today's market
💡 Why sales teams must embrace social selling on Linkedin
& more!
#b2b #gtm #sales
2024-03-2628 min
The GTM Pack ShowEpisode #68: This product marketing leader says relationships are at the core of being successfulIn this episode of #TheGTMPack podcast, we interview Maureen West, Product Marketing Leader based in Indianapolis, Indiana.
In this conversation, we dig into:
💡 What does building relationships mean in business?
💡 How to build better alignment with various stakeholders as a product marketer
💡 Why getting to know your customers is more than quantitative statistics & data
& more!
#b2b #gtm #productmarketing #leadership
2024-03-2525 min
The GTM Pack ShowEpisode #67: How to excel as a B2B marketing executive in 2024In this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York.
In this conversation, we dig into:
💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty
💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them
💡 How the consumerization of B2B marketing has impacted the use of sales enablement tools like Outreach.io
& more!#b2b #gtm #marketing #ai #leadership
2024-03-2025 min
The GTM Pack ShowEpisode #66: Use win-loss interviews to replace intuition-based decisions with data-driven insightsIn this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia.
In this conversation, we dig into:
💡 What win-loss analysis is & why should PMMs conduct them
💡 Why customer/prospect research is so important to revenue growth
💡 How to determine, externally communicate, & train others on the voice of the customer/prospect
& more!
#gtm #productmarketing #marketresearch
2024-03-0926 min
The GTM Pack ShowEpisode #65: This startup uses GenAI & automation to help you ravage your B2B prospecting goals!In this episode of The GTM Pack podcast, we interview Rocco Savage, Head of Growth at Regie based in Miami, FL.
In this conversation, we dig into:
💡 AI trends within the sales/GTM tech space
💡 How intent data works & what it means for us in B2B
💡 How can sales teams get the best out of AI
& more!
#gtm #ai #artificialintelligence #salestech #saas
2024-03-0522 min
The GTM Pack ShowEpisode #64: These founders have built AI to replace roleplay coaching in sales!In this episode of The GTM Pack podcast, we interview Atul Raghunathan, Co-Founder/CTO & Sriharsha Guduguntla, Co-Founder/CEO at Hyperbound based in the SF Bay Area.
In this conversation, we dig into:
💡 What is the Hyperbound.ai origin story & what they are solving
💡 What was their Y Combinator experience like & key takeaways
💡 Why is NOW the time for AI & how will it impact our future
& more!
#b2b #gtm #sales #salescoaching #ycombinator
2024-03-0126 min
The GTM Pack ShowEpisode #63: Why you MUST add video to your B2B marketing mix todayIn this episode of The GTM Pack podcast, we interview Beth Forester, VP of Marketing at Animoto based in New York City.
In this conversation, we dig into:
💡 What is top of mind for VP of Marketing going into 2024
💡 Why is video so important & in what ways should GTM organizations leverage it
💡 A recent marketing campaign that Beth found particularly effective
& more!
#b2b #gtm #marketing #video #videomarketing
2024-02-2925 min
The GTM Pack ShowEpisode #62: Why generative AI is the real disruptor within B2B salesIn this episode of The GTM Pack podcast, we interview Jake Dunlap, Chief Executive Officer at Skaled Consulting based in Austin, TX.
In this conversation, we dig into:
💡 Why should sales organizations leverage AI today
💡 Jake's top sales new tools in 2024
💡 How to fit ChatGPT into your sales strategy in 2024
& more!
#b2b #gtm #sales #ai #artificialintelligence
2024-02-2121 min
The GTM Pack ShowEpisode #61: How this founder is disrupting how B2B salespeople prospect!In this episode of The GTM Pack podcast, we interview Ryan O'Hara, Founder and CEO at Pitchfire based in Newmarket, New Hampshire.
In this conversation, we dig into:
💡 Ryan's inspiration to launch Pitchfire & how it works
💡 Why email outreach is broken & recent SPAM updates
💡 Why social selling is important
& more!
#b2b #gtm #sales #salesdevelopment
2024-02-2028 min
The GTM Pack ShowEpisode #60: What do effective demand generation strategies look like in 2024?In this episode of The GTM Pack podcast, we interview Braydan Young, GTM Co-Founder at Sendoso based in San Francisco, California.
In this conversation, we dig into:
💡 The Sendoso founder & GTM story
💡 How can sales & marketing teams better align & crush their numbers
💡 What does the future have in store for Sendoso & the gifting/direct mail space
& more!
#b2b #gtm #demandgeneration
2024-02-1630 min
The GTM Pack ShowEpisode #59: How to build your product marketing function from the ground upIn this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL.
In this conversation, we dig into:
💡 Establishing the product marketing function from the ground up
💡 How to establish a crystal-clear strategy based on company objectives
💡 Setting expectations with the team & the organization
& more!
#b2b #productmarketing #pmm
2024-02-1424 min
The GTM Pack ShowEpisode #58: How will top B2B sellers hit their quotas in 2024In this episode of The GTM Pack podcast, we interview Ross Van Wyk, Co-Founder at OverQuota based in Scottsdale, Arizona.
In this conversation, we dig into:
💡 How should sellers approach getting deals done and hitting their quotas in 2024
💡 How top sales reps do pre-call research and effective discovery
💡 Why sales coaching is critical to sales success
& more!
#b2b #salesleadership #sales
2024-02-0741 min
The GTM Pack ShowEpisode #57: The top priorities for your first "Head of Marketing"In this episode of The GTM Pack podcast, we interview Sandy Mangat, Head of Marketing at Pocus based in Vancouver, British Columbia, Canada.
In this conversation, we dig into:
💡 What top priorities should your first "Head of Marketing" hire focus on during the early days
💡 When should an organization start building community? Is it ever too early
💡 Why it's so important to get your "hands dirty" as an early-stage leader
#b2b #community #b2bmarketing #marketingleadership
2024-02-0122 min
The GTM Pack ShowEpisode #56: Why product, marketing, & sales misalignment is costing you revenue!In this episode of The GTM Pack podcast, we interview Derek Osgood, Founder & CEO at Ignition based in San Francisco, California.
In this conversation, we dig into:
💡 What’s broken in GTM/product launches & how does Ignition help?
💡 How to fix product, marketing, & sales misalignment
💡 What is revenue-based road mapping?
& more!
#b2b #pmm #productmarketing #productlaunches
2024-01-2422 min
The GTM Pack ShowEpisode #55: Why the current market is more normal than we think!In this episode of The GTM Pack podcast, we interview Stephanie Sanders, Head of Sales, Americas at Contractbook based in Richmond, Virginia.
In this conversation, we dig into:
💡 Why the current market is more normal than we think
💡 The impact of remote work on sales teams
💡 What can SDRs & AEs do to break through the noise
#b2b #sales #salesleadership
2024-01-2317 min
The GTM Pack ShowEpisode #54: Why storytelling is so important in marketing todayIn this episode of The GTM Pack podcast, we interview Scott Sanchez, Founder & Chief Storyteller at PMMTeam based in New York City.
In this conversation, we dig into:
💡 Why it's important that product marketing leaders "coach" & not just "edit"
💡 Why storytelling is so important in marketing today
💡 How he's seeing marketers leverage AI for writing content & its impact on storytelling
#b2b #gtm #storytelling
2024-01-2330 min
The GTM Pack ShowEpisode #53: Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine ExpertIn this episode of The GTM Pack podcast, we interview Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine Expert based in the Virginia Beach, Virginia area.
In this conversation, we dig into:
💡 How has Robert seen the salestech space evolve over the last decade and where does he see it going moving fwd?
💡 As part of a VC firm he sees a lot of new ventures, what are the spaces that he is most excited about?
💡 What is his opinion on the impact of...
2024-01-2325 min
The GTM Pack ShowEpisode #52: What is an owned audience & owned media and who should adopt it?In this episode of The GTM Pack podcast, we interview Anthony Kennada, Co-Founder & CEO at AudiencePlus based in Paradise Valley, Arizona.
In this conversation, we dig into:
💡 What is an owned audience and owned media and who should adopt it?
💡 What's the difference between community vs social media versus an audience?
💡 How do you convince your board that investing in audience development is key?
#b2b #gtm #ownedaudience
2024-01-0425 min
The GTM Pack ShowEpisode #51: Brandon Bedford, Competitive Enablement Manager at KlueIn this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada.
In this conversation, we dig into:
💡 What is "Competitive Enablement"
💡 What storytelling looks like within a competitive market with similar messaging
💡 What is the balance between naming features versus not reinventing the wheel
#b2b #gtm #productmarketing #competitiveintelligence
2024-01-0337 min
The GTM Pack ShowEpisode #50: Why sellers need to prioritize understanding the buyer journeysIn this episode of The GTM Pack podcast, we interview Jens Hentschel, Founder, Trainer & Consultant at FIVIS based in London, England.
In this conversation, we dig into:
💡 Why sellers need to prioritize understanding their buyer's journey
💡 How do procurement professionals approach purchasing and why it matters
💡 Why sellers must become commercial consultants and help reduce the buyer's anxiety
#b2b #gtm #saas #sales
2023-12-2232 min
The GTM Pack ShowEpisode #49: Ryan Scalera, Inside Sales Manager at LobIn this episode of The GTM Pack podcast, we interview Ryan Scalera, Inside Sales Manager at Lob based in Lebanon, New Jersey.
In this conversation, we dig into:
💡 What is TRULY the current state of sales teams out there based on Ryan's POV?
💡 How are successful reps breaking through the noise in today's climate?
💡 How do managers get the best of their reps within this remote world?
#b2b #sales #salesleadership
2023-12-1921 min
The GTM Pack ShowEpisode #48: Mark Assini, Sr PMM Fintech at Jobber, Host at Product Marketing LifeIn this episode of The GTM Pack podcast, we interview Mark Assini, Sr PMM Fintech at Jobber, Host at Product Marketing Life based in London, Ontario, Canada.
In this conversation, we dig into:
💡 Key tips for product marketers to better enable sales teams around product launches
💡 How product marketers should communicate one-on-one with sales reps and help them understand the "why" behind their strategies
💡 Key challenges that product marketers should keep an eye out for when launching new products
#b2b #productmarketing #pmm
2023-12-1226 min
The GTM Pack ShowEpisode #47: What are the key issues product marketers face when engaged in sales enablement?In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City.
In this conversation, we dig into:
💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done?
💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them?
💡 How to set expectations with sales & customer success on how to work with PMMs
#b2b #pmm #productmarketing
2023-12-1238 min
The GTM Pack ShowEpisode #46: Akash Bansal, Co-Founder at StorylaneIn this episode of The GTM Pack podcast, we interview Akash Bansal, Co-Founder at Storylane based in the San Francisco Bay Area.
In this conversation, we dig into:
💡 Akash's entrepreneurial journey and what inspired him to launch Storylane
💡 How sales reps can use interactive product demos before, during, and after meetings
💡 Why buyer enablement has arrived and how brands can adapt
#b2b #gtm #saas #interactiveproductdemos
2023-12-1226 min
Product Marketing LifeMaximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMuleIn this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of AssetMule. During their chat, Justin shares his thoughts on the difference between good and great enablement and what product marketers can do to build enablement into a function that delivers enough value to warrant its own dedicated resourcing.As a veteran in the tech and SaaS industry, Justin shares his comprehensive journey that spans from a foundational role in sales to an evolution into product marketing, culminating in his current entrepreneurial venture. ...
2023-12-0856 min
The GTM Pack ShowEpisode #45: Olivier Labbé, Owner at UpTurn GTM AdvisorsIn this episode of The GTM Pack podcast, we interview Olivier Labbé, Owner at UpTurn GTM Advisors based in Boulder, Colorado.
In this conversation, we dig into:
💡 How founders can find product-market fit and what it looks like💡 What is more important profit margin or retention/renewals
💡 When should organizations invest in hiring CROs
#b2b #gtm #saas #cro
2023-12-0125 min
The GTM Pack ShowEpisode #44: Tom Bruining, Co-Founder at HowdyGoIn this episode of The GTM Pack podcast, we interview Tom Bruining, Co-Founder at HowdyGo based in Sydney, New South Wales, Australia.
In this conversation, we dig into:
💡 How interactive product demos are used to optimize the buyer experience
💡 How to use interactive product demos for product marketing releases
💡 Tom's experience bootstrapping HowdyGo and some key learnings
#interactiveproductdemos #b2b #growth #productmarketing #startupfounder
2023-11-3035 min
The GTM Pack ShowEpisode #43: Craig Rosenberg, Chief Platform Officer at Scale Venture PartnersIn this episode of The GTM Pack podcast, we interview Craig Rosenberg, Chief Platform Officer at Scale Venture Partners based in San Mateo, CA.
In this conversation, we dig into:
💡 The impact that content creation has on helping you learn within your industry
💡 The use cases that Craig finds AI most helpful for and how it will really impact GTM strategies
💡 Craig's journey from entrepreneur to now working at a venture capital fund
#b2b #gtm #saas #artificialintelligence
2023-11-3028 min
The GTM Pack ShowEpisode #42: Nadim Hossain, VP, Product Management at DatabricksIn this episode of The GTM Pack podcast, we interview Nadim Hossain, VP, Product Management at Databricks based in San Francisco, California.
In this conversation, we dig into:
💡 Nadim's journey from entrepreneur to product leadership
💡 How to discover what problems you're passionate about
💡 The importance of staying close to the customer & understanding the jobs-to-be-done
#b2b #productmanagement #ceo
2023-11-2819 min
The GTM Pack ShowEpisode #41: Megan Liken, Senior Product Marketing Consultant at Olivine MarketingIn this episode of The GTM Pack podcast, we interview Megan Liken, Senior Product Marketing Consultant at Olivine Marketing based in Houston, Texas.
In this conversation, we dig into:
💡 The importance of customer research within product marketing
💡 Things to avoid while conducting customer research
💡 What tools product marketers can leverage for customer research
#b2b #productmarketing #gtm #research
2023-11-1821 min
The GTM Pack ShowEpisode #40: Lloyed Lobo, Co-Founder of Boast.AI & Traction, Author of From Grassroots to GreatnessIn this episode of The GTM Pack podcast, we interview Lloyed Lobo, Co-Founder of Boast.AI & Traction, Author of From Grassroots to Greatness.
In this conversation we dig into topics such as:
💡 Why you need to find your tribe as a human and as a brand
💡 Why building your community around email is key to a b2b brand
💡 What inspired Lloyed to write "From Grassroots to Greatness"
#communityledgrowth #community #b2b
Grab a copy of Lloyed’s new book, 'From Grassroots...
2023-10-0345 min
The GTM Pack ShowEpisode #39: Brandon Redlinger, VP of Marketing at CrosschqIn this episode of The GTM Pack podcast, we interview Brandon Redlinger, VP of Marketing at Crosschq based in Colorado Springs, Colorado.
In this conversation, we dig into:
💡 What is top of mind for VPs of Marketing in 2023
💡 Why it's important to build your own subculture within your marketing team
💡 The difference between being "agile" versus being "reactive"
#marketingleadership #community #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2932 min
The GTM Pack ShowEpisode #38: Ethan Beute, Chief Evangelist at Follow Up BossIn this episode of The GTM Pack podcast, we interview Ethan Beute, Chief Evangelist at Follow Up Boss based in Colorado Springs, Colorado.
In this conversation, we dig into:
💡 Where does the "chief evangelist" role sit within an organization and what does it look like
💡 How should leaders approach attribution as it relates to this dynamic role
💡 How do we get executive leadership to buy into evangelism
#evangelism #community #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2954 min
The GTM Pack ShowEpisode #37: Javier Ramírez Lugo, CEO at CuotaIn this episode of The GTM Pack podcast, we interview Javier Ramírez Lugo, CEO at Cuota based in Miami, FL.
In this conversation, we dig into:
💡 How does mindfulness apply to sales
💡 What Javi's experience at Zenefits and WeWork taught him about resilience
💡 How the macro-environment impacts sales teams
#sales #leadership #startups #ceos
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2942 min
The GTM Pack ShowEpisode #36: Luke Freiler, CEO of CentercodeIn this episode of The GTM Pack podcast, we interview Luke Freiler, CEO of Centercode based in Laguna Hills, California.
In this conversation, we dig into:
💡 Centercode's journey from sales-led to product-led growth
💡 Why PLG is a new channel, doesn't have to be the sole source of revenue
💡 Why the fear of cannibalization is paralyzing
#productmarketing #productmanagement #startups #ceos
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2935 min
The GTM Pack ShowEpisode #35: Jon Bartek, Product Manager within the Cybersecurity IndustryIn this episode of The GTM Pack podcast, we interview Jon Bartek, Product Manager within the Cybersecurity Industry based in St. Petersburg, Florida.
In this conversation, we dig into:
💡 Jon's "SAFE" framework for product launches
💡 Advice for aspiring product managers
💡 Why not to doubt yourself, speak up in meetings
#productmanagement #product #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2922 min
The GTM Pack ShowEpisode #34: Chris Hood, Author of Customer Transformation and Founder at CH DigitalIn this episode of The GTM Pack podcast, we interview Chris Hood, Author of Customer Transformation and Founder at CH Digital based in Lake Forest, CA.
In this conversation, we dig into:
In this conversation, we dig into:
💡 What is customer & digital transformation all about
💡 What does "empathy" & "infusing an emotional layer" look like within the customer experience
💡 The seven-stage strategy for achieving customer alignment
#saas #customermarketing #customerexperience #customersuccess
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2938 min
The GTM Pack ShowEpisode #33: Jake Sotir, Customer Marketing ExpertIn this episode of The GTM Pack podcast, we interview Jake Sotir, Customer Marketing Expert in Providence, Rhode Island.
In this conversation we dig into customer marketing related topics such as:
💡 What it's like building customer marketing at an early stage startup
💡 When organizations should invest in customer marketing
💡 Why customer marketing is about advocacy, community, & education
#productmarketing #customermarketing #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2924 min
The GTM Pack ShowEpisode #32: Natalie Marcotullio, Head of Growth and Operations at NavatticIn this episode of The GTM Pack podcast, we interview Natalie Marcotullio, Head of Growth and Operations at Navattic based in New York City.
In this conversation, we dig into:
💡 What interactive demos are and how to leverage them in a PLG strategy
💡 Who typical owns interactive demos within an org and the various use cases
💡 Tips for creating interactive demos that stand out and measuring performance
#startups #productmarketing #interactivedemos #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2919 min
The GTM Pack ShowEpisode #31: Rosalyn Santa Elena, Founder at The RevOps CollectiveIn this episode of The GTM Pack podcast, we interview Rosalyn Santa Elena, Founder at The RevOps Collective based in San Francisco, CA.
In this conversation, we dig into:
💡 What is RevOps aka Revenue Operations?
💡 When is the right time to invest in building a RevOps team?
💡 What are the components of a RevOps operation?
#revops #salesops #sales
2023-09-2928 min
The GTM Pack ShowEpisode #30: Tim Hinds, Co-Founder at GrokSparkIn this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA.
In this conversation, we dig into:
💡 What a proper positioning and messaging strategy entails
💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical
💡 Why it's important to understand customer segments and how to analyze them
#messaging #productmarketing #positioning #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2928 min
The GTM Pack ShowEpisode #29: James "Saywhatsales" Buckley, Host & Sales Content Creator at Sell BetterIn this episode of The GTM Pack podcast, we interview James "Saywhatsales" Buckley, Host & Sales Content Creator at Sell Better based in Maryville, Tennessee.
In this conversation, we dig into:
💡 What does it mean to know your "why"
💡 How understanding your reps background can help you be a better leader
💡 What does it take to achieve success
#leadership #emotionalintelligence #sales
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0936 min
The GTM Pack ShowEpisode #28: Sander Buitelaar, Product Marketer & Sales Enablement ExpertIn this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area.
In this conversation we dig into product marketing related topics such as:
💡 Why helping the sales team is one of product marketing's key responsibilities
💡 What sales enablement looks like from the eyes of a product marketer
💡 How sales collateral maps to stages in the sales cycle
#productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0923 minThe GTM Pack ShowEpisode #27: Phil Johnson, Founder of the MBL ProgramIn this episode of The GTM Pack podcast, we interview Phil Johnson, Founder of the MBL Program based in Mississauga, Ontario, Canada.
In this conversation, we dig into:
💡 Why there is no separation between work and personal life
💡 What is emotional intelligence and why it's important
💡 Why our resistance to change stands in our way
#leadership #emotionalintelligence
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0939 min
The GTM Pack ShowEpisode #26: Clayton Pritchard, Product Marketing Leader, Former Twitter/XIn this episode of The GTM Pack podcast, we interview Clayton Pritchard, Product Marketing Leader and former Twitter/X based in Jacksonville, FL.
In this conversation, we dig into:
💡 The different aspects of product marketing
💡 Why it's so important for product marketers to prioritize their work
💡 Why alignment with sales and CS is so critical for product marketers
#productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0923 min
The GTM Pack ShowEpisode #25: Erica Jenkins, Founder at Erica Jenkins ConsultingIn this episode of The GTM Pack podcast, we interview Erica Jenkins, Founder at Erica Jenkins Consulting based in Raleigh, North Carolina.
In this conversation, we dig into:
💡 Advice for founders on acquiring their first customers
💡 What your "MVP" or minimum viable product should consist of
💡 Why humility as a founder is so important
#startups #productmarketing #productmanagement #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0925 min
The GTM Pack ShowEpisode #24: Amanda George at Sr. Product Marketing Manager - Cloud API at OpenTextIn this episode of The GTM Pack podcast, we interview Amanda George, Sr. Product Marketing Manager - Cloud API at OpenText based in Toronto, Canada.
In this conversation, we dig into:
💡 Amanda's journey into product marketing from solutions engineering
💡 How product marketing teams should be structured
💡 Effective ways for product marketing to support sales reps
#startups #productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0934 min
The GTM Pack ShowEpisode #22: Jakob Thusgaard, CEO at YourSalesIn this episode of The GTM Pack podcast, we interview Jakob Thusgaard, CEO at YourSales based in the Amsterdam area.
In this conversation, we dig into:
💡 How the sales enablement has evolved over the last decade
💡 What types of sales collateral should all sales teams leverage
💡 Why all sales leaders must leverage various types of data to make decisions
#sales #salesleadership #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-0945 min
The GTM Pack ShowEpisode #21: Dale Zwizinski, Founder at The Sales Change AgentIn this episode of The GTM Pack podcast, we interview Dale Zwizinski, Founder at The Sales Change Agent & Co-Host of the Revenue Reimagined podcast based in Tampa, FL.
In this conversation, we dig into:
💡 How to create a collaborative work environment that drives excellence
💡 The challenges that Dale is seeing out in the market in 2023
💡 How side hustles "outside the 9 to 5" will impact organizations and certain GTM roles
#sales #b2bsales #gtm #revenue #saas
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1228 min
The GTM Pack ShowEpisode #20: Carole Mahoney, Founder at Unbound Growth, Author of Buyer FirstIn this episode of The GTM Pack podcast, we interview Carole Mahoney, Founder at Unbound Growth, Author of Buyer First based in the New England Area, USA.
In this conversation we dig into product marketing related topics such as:
💡 Why honesty is actually good for business
💡 What it means to be "buyer first"
💡 How spiritual practices relate to modern business practices#gtm #leadership #leader #ceo
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1235 min
The GTM Pack ShowEpisode #19: Mike Greene, Product Marketing Consultant at MG Product MarketingIn this episode of The GTM Pack podcast, we interview Mike Greene, Product Marketing Consultant at MG Product Marketing based in Boston, Massachusetts.
In this conversation we dig into product marketing related topics such as:
💡 The typical issues that product marketing consultants encounter
💡 The foundations of product marketing versus more mature sales enablement & competitive intelligence
💡 How should ICP & personas be truly defined and actionable
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1228 minThe GTM Pack ShowEpisode #18: Mark Stiving, Ph.D, Chief Pricing Educator at Impact PricingIn this episode of The GTM Pack podcast, we interview Mark Stiving, Ph.D, Chief Pricing Educator at Impact Pricing based in Reno, Nevada.
In this conversation we dig into pricing related topics such as:
💡 How to approach launching your new pricing model
💡 How to prove that your business works through pricing
💡 Beginning to learn how buyers perceive the value of your product
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1119 min
The GTM Pack ShowEpisode #17: Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUpIn this episode of The GTM Pack podcast, we interview Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp based in Portland, Oregon.
In this conversation we dig into product marketing and competitive intelligence related topics such as:
💡 How Andy sees the role of product marketing evolving over time
💡 What product marketing looks like at a single product company versus a multi-product company
💡 What is competitive intelligence and why is matters
#productmarketing #pmm #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1125 min
The GTM Pack ShowEpisode #16: Pete Ryan, Co Founder, Co-Ceo at HiFiveIn this episode of The GTM Pack podcast, we interview Pete Ryan, Co Founder, Co-Ceo at HiFive based in Austin, TX.
In this conversation we dig into GTM, SaaS, & sales centric topics such as:
💡 What Relationship-Led Growth is & Why it's Impactful
💡 The B2B SaaS Founder Journey & The Wisdom Derived
💡 Product-Market Fit versus Go-To-Market Fit
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1131 min
The GTM Pack ShowEpisode #15: Richard Harris, CEO at The Harris Consulting GroupIn this episode of The GTM Pack podcast, we interview Richard Harris, Sales Expert & CEO of The Harris Consulting Group based in San Francisco, CA.
In this conversation we dig into topics such as:
💡 His view on the current economic environment in B2B SaaS technology
💡 Why it's no longer about go-to-market alone but adding a "go-to-network" strategy
💡 The impact of "AI" or artificial intelligence on the sales role
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1119 min
The GTM Pack ShowEpisode #14: Nico Trofim Bancila, Product Marketing Manager at SprykerIn this episode of The GTM Pack podcast, we interview Nico Trofim-Bancila, Product Marketing Manager at Spryker based in Netherlands.
In this conversation we dig into product marketing centric topics such as:
💡 How product marketing helps companies tell their story
💡 Why it's hard to pin point what product market is
💡 Why product marketing is the intersection between art & science
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-1028 min
The GTM Pack ShowEpisode #13: Evan Huck, CEO & Co-founder at UserEvidenceIn this episode of The GTM Pack podcast, we interview Evan Huck, CEO & Co-founder at UserEvidence based in Jackson, Wyoming.
In this conversation we dig into GTM topics such as:
💡 Evan's inspiration behind launching UserEvidence
💡 The non-linear founder journey & the steps Evan took prior to committing to the new venture
💡 The importance of detaching the ego as a startup founder
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-0826 min
The GTM Pack ShowEpisode #12: Guirae Jang, Director, Program Delivery at RevShoppeIn this episode of The GTM Pack podcast, we interview Guirae Jang, Director, Program Delivery at RevShoppe based in Philadelphia, Pennsylvania.
In this conversation we dig into GTM topics such as:
💡 Why customer success & retention is key to sustained growth
💡 What Guirae's seeing in the market around tool consolidation & how leaders can approach change
💡 Why SDRs should now engage in cross-selling & upselling
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-08-0535 min
The GTM Pack ShowEpisode #11: Dave Daniels, Founder at BrainKraftIn this episode of The GTM Pack podcast, we interview Dave Daniels, Founder at BrainKraft based in Birmingham, Alabama.
In this conversation we dig into product marketing centric topics such as:
💡 How to turn products into revenue generators
💡 How product marketing can nurture a product to it's full potential
💡 Dave's "Win, Keep Grow, Steal" framework
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-07-3132 min
The GTM Pack ShowEpisode #10: Overcoming product marketing challenges when supporting sales enablementIn this episode of The GTM Pack podcast, we interview Helena Chen, Senior Product Marketing Manager at Uniphore based in the San Francisco Bay Area.
In this conversation, we dig into:
💡 Framework for product marketers managing and prioritizing projects across teams
💡 How organizations can leverage conversational AI
💡 Biggest challenges that product marketing teams face with sales enablement
& more!
#b2b #sales #pmm #productmarketing
2023-07-0712 min
The GTM Pack ShowEpisode #9: Chris Handy, Product Marketing Expert & Editor at The Outlaws of Demand NewsletterIn this episode of The GTM Pack podcast, we interview Chris Handy, Product Marketing Expert & Editor at The Outlaws of Demand Newsletter based in Dallas, TX.
In this conversation we dig into product marketing centric topics such as:
💡 What is product marketing's core charter?
💡 How do we make sure that we are always tying back to the company's vision?
💡 Why product marketing is a great role for entrepreneurs
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-07-0639 min
The GTM Pack ShowEpisode #8: Partho Ghosh, VP & General Manager, PLG at SecurityScorecardIn this episode of The GTM Pack podcast, we interview Partho Ghosh, VP & General Manager, PLG at SecurityScorecard based in Vancouver, British Columbia, Canada.
In this conversation we dig into product-led growth (PLG) centric topics such as:
💡 The impact that PLG has on brand building
💡 The added accountability that PLG places on product for impacting revenue
💡 How hybrid PLG / sales-led motions can do wonders for your business
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-07-0418 min
The GTM Pack ShowEpisode #7: What does an early checklist look like for a product marketer?In this episode of The GTM Pack podcast, we interview Anthony Pierri, Partner at Fletch PMM based in Chicago, Illinois.
In this conversation we dig into product marketing centric topics such as:
💡 What product marketing looks like at a smaller company versus larger companies
💡 Is "product marketing" an extension of the founder team?
💡 What does an early checklist look like for a product marketer?
💡 What is the "flailing arms period" for a startup?
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-06-3024 min
The GTM Pack ShowEpisode #6: Brendan Short, Co-Founder & CEO at GroundswellIn this episode of The GTM Pack podcast, we interview Brendan Short, Co-Founder & CEO at Groundswell based in Austin, Tx.
In this conversation we dig into topics such as:
💡 What is the founder experience is like?
💡 What is product-led sales and what should sales leaders know about leveraging it?
💡 What does customer development look like and how can a founder launch this type of program?
💡 What are some GTM tactics for when you are launching a startup from zero?
💡 What is GenerativeAI it and how will it impact B2B sales?
C...
2023-06-1540 min
The GTM Pack ShowEpisode #5: What is Product Marketing?In this episode of The GTM Pack podcast, we interview Jason Oakley, Founder at Productive PMM based in Toronto, Canada.In this conversation we dig into product marketing centric topics such as:💡 His view on what product marketing is and the responsibilities the PMM team own within an organization?💡 Why do PMMs seem to be often misunderstood by the stakeholders that they work the closest with such as sales and even leadership teams?💡 His Linkedin Post: There is not just strategy, there is not just execution, it goes in waves💡 What can PMMs do to set the proper expectations and prioriti...
2023-05-2628 min
The GTM Pack ShowEpisode #4: Product-Led Sales 101In this episode of The GTM Pack podcast, we interview David Barron, Global Director of Sales at HubSpot & Fred Melanson, Head of Content at Macro.In this conversation we dig into product-led sales topics such as:💡 How to determine when to engage and NOT engage💡 How to craft a sales narrative from product usage💡 How to pitch around use cases rather than pain/problem💡 How to optimize deals for long-term revenue growth 💡 How to find underutilized use cases💡 Using the decision tree once you are on a callCheck out ...
2023-05-2625 minThe GTM Pack ShowEpisode #3: Using Intent Data To Build a Compelling Story For Your ProspectsIn this episode of The GTM Pack podcast, we interview Tim Geisenheimer, Co-founder & CEO at Correlated based out of New York City.In this conversation we dig into topics such as:💡 What does GTM look like in 2023 and how can organizations approach sales during these times?💡 How can salespeople use intent data to build a compelling story for their prospects?💡 How can we use product-led growth to support traditional sales teams?💡 How do founders navigate the entrepreneurial journey in current times?Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use o
2023-05-2520 min
The GTM Pack ShowEpisode #2: How to Measure Success as a Product MarketerIn this episode of The GTM Pack podcast, we interview B2B product marketer and former sales engineer Stephanie (Schroeder) Madsen, Senior Product Marketing Manager at People.ai based out of Chicago, IL.In this conversation we dig into topics such as:💡 What is product marketing and what inspired her to move into this role from her previous role as a sales engineer?💡 What are the biggest challenges of the transition from SE to PMM? 💡 What are the skills that you gained as an SE that tran...
2023-05-2415 min
The GTM Pack ShowEpisode #1: B2B Trends, Measuring Marketing’s Impact, & Budget TipsIn this episode of The GTM Pack podcast, we interview B2B marketing veteran Matt Heinz, President at Heinz Marketing based out of Seattle WA. In this conversation we dig into topics such as:💡 Has he ever seen this level of uncertainty in his career before and how he's seeing marketing and sales teams adapt to doing more with less?💡 What trends is he seeing in B2B marketing right now that stand out and that he encourages his clients to implement?💡 He recently posted that we need a better way to measure marketing’s impact on...
2023-05-1017 min