Shows
The Future of Branded Content Marketing & PREpisode: 21 Public Relations Trends for 2022These are the trends in public relations and content for 2022!
2022-01-0703 min
Health Tips' PodcastRevolutionizing Eye health Through Stemcell Research | Dr. Jogin Desai | Eyestem ResearchEyestem is a cell therapy company founded by a top-class management team consisting of clinical trial, cell therapy and ophthalmology experts. It also boasts a world class advisory board and has built collaborations with pioneers and leaders in the space. Their long-term vision is to create a scalable cell therapy platform to treat incurable diseases and democratize access to these newer technologies for the bottom 99 % of the population globally. Eyestem has embedded manufacturing and quality processes in the platform which will enable us to create a virtuous cycle of innovation and decrease the time to market for such therapies...
2021-07-0215 min
The Future of Branded Content Marketing & PREp 19: FBI's Friendship Formula | How to be friends with ANYONEAn FBI agent has revealed the secret formula they use to be create friendships - sometimes with the enemy.Use this formula to improve relations with your clients, customers and even love interests.
2021-05-1811 min
The Future of Branded Content Marketing & PREp 19: How to create The PERFECT Press ReleaseA good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication's style, you give yourself a good chance of getting your story across.Here is how to do it. By Karnvir Mundrey, Atharva Marcom Public Relations
2021-04-2812 min
The Future of Branded Content Marketing & PREp 18: How To Be Insightful: Unlocking the Superpower that Drives Innovation | Sam KnowlesA book in 14 minutes! Fast! How To Be Insightful: Unlocking the Superpower that Drives Innovation is a book by Sam Knowles. How to be a more insightful person is what many would like to know.Available on Amazon, Click here: https://amzn.to/34Cgw0vOther great books recommended :Thinking, Fast and Slow By Daniel KahnemanOn Amazon: https://amzn.to/30KuDzRThe Art of Thought By Graham WallasOn Amazon: https://amzn.to/2GOokEhThe Eureka Factor By John Kounios and Mark BeemanOn Amazon: https...
2020-11-0415 min
The Future of Branded Content Marketing & PREpisode 17: How to create your brand message! Karnvir Mundrey, Atharva Marcom speaks to Jeffrey Pease, Message Mechanics.The right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right.Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success!Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results!The podcast is in partnership with the BCMA - The Branded Content Marketing Association. The BCMA is the global industry body for branded content practitioners, run...
2020-09-1023 min
Health Tips' PodcastEpisode 53: CoronaVirus: Have stray dogs and cattle given Indians partial immunity?The Health Tips Podcast IS about Health & Fitness. But beyond that, its about “Fitting in Fitness”. You probably know everything there is to know about being healthy : Eat Right, Sleep Right, Exercise, keep your weight in the range. And stay off depression.But this time we speak about the C . The Corona Virus epidemic is one the world’s greatest challenges, and we are still learning how to deal with the epidemic. There is still a lot to be learnt about its spread and control. Countries are grappling with the appropriate strategy that balances lives and livelihoods… both of...
2020-06-2428 min
Health Tips' PodcastThe secrets to live to a 100! And be immune from viruses like the Corona! With M L Amarnath, Founder Enlight Life Science Pvt. Ltd.The Health Tips Podcast is all about fitting in fitness in a busy schedule! On the Health Tips Podcast, I am always on the lookout for new ways of preventing disease, staying fit and being the best possible version of yourself.So I was amazed to discover a person, who has been able to literally biohack the code, and discover the secrets of living till a 100, while being completely fit.M L Amarnath has devised a new way of combining diet and yoga. Using his technique, it amazingly takes, only about 30 minutes a day to...
2020-05-2036 min
Health Tips' PodcastEpisode 52: CelebSpeak: How to stay mentally & physically fit in a lockdown!The Health Tips Podcast is all about fitting in fitness in a busy schedule. But this time it’s a – hopefully a once in a lifetime event – when we are all in a lockdown – and we are not busy – but still trying to manage our minds and bodies. Done right, we should emerge stronger and wiser from this . This time we have 4 amazing achievers on the show talking about what keeps them mentally and physically strong during these strange times.And introducing our participants. I have Tina Norohna. Architect, Model, Sportperson and a general – do it all person...
2020-04-2643 min
The Future of Branded Content Marketing & PREpisode 16: Corona, Cryptocurrency and the future of BrandsBitcoin’s hashrate hit an all time high in 2019 and prices climbed as high as $13,000, many crypto enthusiasts thought the world was finally noticing it and believed that the market was back on track from the slump of 2018. With the halvening shifting closer, many expected 2020 to be the year that Bitcoin would moon again. Then the Coronavirus pandemic happened and disrupted modern society, affecting everybody’s lives. Its shocking effects travelled across borders to the four corners of the earth. Crowded squares are now empty, businesses are shutting down operations everywhere, and the stock markets have lost a to...
2020-04-1123 min
The Future of Branded Content Marketing & PREpisode 15 : Managing your brand communications during the Corona Crisis. Karnvir Mundrey speaks to Nina Nørgaard JacobsenIts unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future. In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world. However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.
2020-04-0628 min
Health Tips' PodcastEpisode 51: The Power of Mantras to fight CoronaVirus & Increase immunityThe Health Tips Podcast IS about Health & Fitness. But beyond that, its about “Fitting in Fitness”. You probably know everything there is to know about being healthy : Eat Right, Sleep Right, Exercise, keep your weight in the range. And stay off depression.This episode comes to you, as we endure a state of lockdown in the times of the Corona. I thought it might be appropriate to bring you something on Mantras.For those of you who are not acquainted with the concept of Mantras – they are essentially sound vibrations. Which seem to have impact.
2020-03-2450 min
Health Tips' PodcastEpisode 50: How to awaken the Kundalini Chakra. The secrets of unlimited energy.Awakening the Kundalini is something that has intrigued me for some time. Reading about it – it seems to be the holy grail for a Yoga practitioner. There are a number of people who have achieved this state and talk about a gush of energy through the spine.When Kundalini awakens, a person may experience deeper empathy with others, and this empathy can almost become telepathic. There is greater sensitivity, higher energy levels, sometimes psychic abilities or deep knowing, ageing can appear to slow down, creativity and charisma can increase, as can internal peace and knowing. There is a...
2020-03-1425 min
The Future of Branded Content Marketing & PREpisode 14: Understand the specialized field of political public relations. With Andy Sawford, Managing Partner, Connect CommunicationsConnect Communications is a specialised PR agency in political communications. Learn the art here! Andy is Managing Partner and co-owner of Connect, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government. Andy draws on his experiences as a former Member of Parliament, representing Corby and serving as a Shadow Minister, member of a Select Committee and various Bill Committees. Prior to this...
2020-02-2516 min
The Future of Branded Content Marketing & PREpisode 13: Learn the art of content marketing & storytelling. With Stefano Marrone. A conversation with Karnvir Mundrey.The secrets of creating great content with storytelling! Revealed in this episode!The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content...
2020-02-0330 min
The Future of Branded Content Marketing & PREpisode 12: How the building industry can improve its Public Relations!The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted.From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change.The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.The average person still doesn’t understand, necessarily, what a huge impact, not just architecture, but the whole built environment has...
2020-01-1819 min
The Future of Branded Content Marketing & PREpisode 10: How to tell powerful and purposeful stories with data. With Sam Knowles, Author of Narrative by NumbersAs jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence.Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use data as the foundation of stories, not as actual stories themselves. To be...
2019-11-2329 min
The Future of Branded Content Marketing & PREpisode 9: The Future Technologies & Strategies in OOH advertising. With Kevin Henry, Ocean OutdoorOut of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion.Digital Out Of Home (DOOH) lets brands distribute creative, dynamic and (vitally) on-the-fly messaging into essentially any venue, including shopping centres, cinemas, restaurants, bars, gyms and petrol stations. DOOH ad spending is growing at a phenomenal rate and is expected t...
2019-10-1429 min
The Future of Branded Content Marketing & PREpisode 8: How to create your perfect VOICE: Create Impact, Influence People! With Elaine JacquesHave you ever felt that your voice is not impactful enough? Have you envied the speakers, whose voice modulation convinces and converts customers followers & friends?Voice is the most critical component of any communication system because it creates a personal connection between people. The ability to enhance voice clarity and ensure every nuance is heard and understood can make the difference between a successful sales pitch to an international customer or a frustrating exchange that ends in misunderstanding.Elaine Jaques is an internationally certified voice coach. Her holistic coaching approach draws from evidence-based research in...
2019-08-1530 min
The Future of Branded Content Marketing & PREpisode 7: Creating the perfect profile picture for social media. With Maurice JagerOne of the world's best photographer gives you secrets about how to turn your profile picture into a virtual selling machine!Maurice Jager is based in the Netherlands, and works across Europe - transforming CXOs and their visual image. Here are his tips!The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest...
2019-08-0423 min
The Future of Branded Content Marketing & PREpisode 6: How to create a Public Relations campaign for cannabis: John McCartney, Managing Director, Wise Public Relations, Inc. | President, PRSA San Francisco Bay Area ChapterFueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” shows signs that pot could be legal across the U.S. soon. New use cases for medical marijuana and products infused with cannabidiol (or CBD, which is non-psychoactive) have also aided in acceptance of the drug.This all points to huge opportunities for cannabis companies to market themselves to new audiences.Still, there are issues. In some s...
2019-07-1018 min
The Future of Branded Content Marketing & PREpisode 5: How to create, test & deploy the complete content marketing strategy: DrumContent marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis. As consumer behavior changes to research-based buying, content has become a critical weapon of professionals, especially marketers. This obsession with great content has lead to something called “content marketing". Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is...
2019-05-2128 min
The Future of Branded Content Marketing & PREpisode 4: How your brand can go 100x viral with video: Nemorin's advice!Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by...
2019-02-2327 min
The Future of Branded Content Marketing & PREpisode 3: Measuring Branded Content Marketing! With NudgeBranded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by...
2019-02-0231 min
The Future of Branded Content Marketing & PREpisode 2: How Twitch is changing Branded Content Marketing! With Adam HarrisBranded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by...
2018-12-1928 min
Health Tips' PodcastEpisode 48: Bishnu Dhanuka (Part 2) - Finance Guru, Philanthropist & Founder of Millenium MamsMr. Bishnu Dhanuka is the co-founder of Millennium Mams’ a Kolkata based ‘Not For Profit Organisation’ with the sole motive of creating financial awareness and literacy amongst Women. The organisation has since multiplied manifold and has touched lives of over 3000 women giving them an opportunity to build financial acumen. The curriculum imparts Financial knowledge through the study of current affairs and business dailies, analysis of sector-wise balance sheets, AGM participation, tracking of global economic trends and Plant visits. Since its inception, several enterprising women have become successful entrepreneurs, business-women and investors with robust portfolios.And before...
2018-11-2732 min
The Future of Branded Content Marketing & PREpisode 1: What really is Branded Content Marketing? With Andrew Canter, Global CEO, BCMABranded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by...
2018-11-1121 min
Health Tips' PodcastEpisode 47: Bishnu Dhanuka (Part1) - Finance Guru, Philanthropist & Founder of Millenium MamsMr. Bishnu Dhanuka is the co-founder of Millennium Mams’ a Kolkata based ‘Not For Profit Organisation’ with the sole motive of creating financial awareness and literacy amongst Women. The organisation has since multiplied manifold and has touched lives of over 3000 women giving them an opportunity to build financial acumen. The curriculum imparts Financial knowledge through the study of current affairs and business dailies, analysis of sector-wise balance sheets, AGM participation, tracking of global economic trends and Plant visits. Since its inception, several enterprising women have become successful entrepreneurs, business-women and investors with robust portfolios.And before...
2018-11-0322 min
Health Tips' PodcastEpisode 46: Lucinda Nicholas (Part2) - Yoga Expert, Supermodel, Author, Lawyer!She is a superstar Yogini, a lawyer, a supermodel, winner of Ms. World Australia, an actress, an author, one of the most popular Big Boss contestants – and beyond it all a lovely person!Lucinda Nicholas as packed more into her life than most of us pack into 3. But this delicate girl has managed it all – so I decided to find out how!Here’s the second part of my conversation with Lucinda – who I’d call – the NICE Superstar!And before we start - Thank you, Atharva Marcom: India’s leading public relations firm for all t...
2018-03-1115 min
Health Tips' PodcastEpisode 45: Lucinda Nicholas - Yoga Expert, Supermodel, Author, Lawyer!She is a superstar Yogini, a lawyer, a supermodel, winner of Ms. World Australia, an actress, an author, one of the most popular Big Boss contestants – and beyond it all a lovely person!Lucinda Nicholas as packed more into her life than most of us pack into 3. But this delicate girl has managed it all – so I decided to find out how!Here’s the first part of my conversation with Lucinda – who I’d call – the NICE Superstar!And before we start - Thank you, Atharva Marcom: India’s leading public relations firm for all t...
2018-02-1413 min
Health Tips' PodcastEpisode 43: Madhoo the actress, and the person (Part 1)She has always followed her heart. And her instinct. And its somehow always worked for her. Madhoo, is best remembered for her portrayals in Kuku Kohli's Hindi hit Phool Aur Kaante (1991), Mani Ratnam's Tamil hit Roja (1992), which won the National Film Award for Best Film on National Integration. But beyond films, its about a person with a deep mind – intense. When we spoke, it was little about films, but a lot more of her as a person. Here is Madhoo at her intense best, and like you’...
2017-12-2221 min
Health Tips' PodcastEpisode 42: (Part 2) Dr. Mukesh Batra, Homeopath, Entrepreneur, PhilanthropistThe Doctor, The Entrepreneur, the Philanthropist. I present to you the second part of my conversation with Dr. Mukesh Batra! To hear the first part click here (https://goo.gl/C57a3q) or got to http://tandarost.podomatic.comBrought to you by Atharva Marcom - India's smartest Public Relations group! To connect to them email atharvamarcom@gmail.comHealth Tips is available free, online or on iTunes. To hear more go to http://tandarost.podomatic.com. Tell us your fitness ideas. Write to tandarost@gmail.com
2017-11-1625 min
Health Tips' PodcastEpisode 39: Soha Ali Khan's fitness secrets!Soha Ali Khan Khemu is an Indian film actress, known primarily for her work in the Hindi film industry, although she has also acted in Bengali and English-language films. She was blessed with a baby girl with Husband Kunal Kemmu on 29 September 2017.Here she talks about Films, Fitness and being the Intellectual Actor!I present to you the first part of my conversation with Soha Ali Khan!To make sure you catch part Two, follow us on Twitter @HealthTipsRadio, on iTunes, or at http://tandarost.podomatic.com!And Thank you, Atharva...
2017-10-1308 min