Shows
Growth EngineersHow Is AI Used In The Customer Journey?Have you ever thought how AI can help us understand our customer’s journey? Well, let’s break it down in a simple way! In this video, we will discuss the power of AI, focusing on a popular tool called ChatGPT.We all know that ChatGPT is excellent at giving information based on what it already knows but doesn’t make decisions like humans do. It’s a helpful tool, but it’s not a substitute.While AI can tell you the stages of the buyer’s journey from web data, it might miss the unique voice of you...2023-12-1905 minGrowth EngineersIs Mapping The Buyer’s Journey Important And Beneficial?Is buyer journey mapping important and beneficial?Have you ever thought if there is more to achieving your goals than just keeping them in your head? We understand that we all want to consistently achieve these business goals. But let’s face it, having a solid strategy is like having a road map – it’s concrete, it’s tangible.It’s not just about marketing or sales; it’s about the entire lifecycle of a client interaction, from awareness to retention and expansion. If you’re thinking strategically, you can’t keep it all in your head. Writing it...2023-12-1902 minGrowth EngineersWhy Is It Important That You Understand the Buyer’s JourneyEver wonder why knowing how people buy stuff is a big deal for your business? Well, we’ve got the scoop – stick around! 🤔First, let’s ask you why is it a big deal to know how people buy stuff? 🤷♂️ We sat down to chat about it. The way folks decide to buy things has changed, especially with Covid and everything going online. So, how can we, as business folks, keep up? Let’s find out! What’s this modern buyer’s journey thing? Well, it’s just about how much power buyers have now. They can find out a lot before th...2023-12-1203 minGrowth EngineersWhy Is the Ideal Customer Profile Important in the Buyer’s JourneyWondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey? So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. Each profile affects how they buy and where they look for info. It’s like tailoring our approach to hit the bullseye!Now, hold up a minute. You might be say...2023-12-1202 minGrowth EngineersMastering "Know/Like/Trust" in Marketing: The Why/How/What Strategy | Growth EngineersEver wondered why some marketing strategies hit the mark while others fall flat? Today, we’re diving deep into the crucial balance between "why/how/what" and "know/like/trust" in marketing.Why is finding the right balance between "why/how/what" and "know/like/trust" essential for marketing success?In a candid conversation with experts Dean Isaacs and Atiba de Souza, we explore common challenges in this delicate balance. From the randomness of content to the strategic alignment with the buyer’s journey, we dissect the art of intentional content creation. Curious about what happ...2023-12-0522 minGrowth EngineersThe Role of AI in Automating Digital Marketing Processes | Mastering the Digital LandscapeThe role of AI in automating digital marketing processes | Learn, Innovate, and Transform!Ever wondered how AI can take your digital marketing to new heights? What if you could revolutionize your strategies, unlock powerful insights, and navigate the complex world of data analytics effortlessly?Join us on this journey as we explore the strategic use of AI in marketing. Have you ever considered the generative side of AI? From ideation to enhancing your content, discover how ChatGPT and similar tools can be a game-changer for your marketing efforts. But wait, there’s more! Have yo...2023-11-2922 minGrowth EngineersShould You Use Both Organic And Paid Marketing For Your Business? | Growth EngineersCan you use both organic and paid marketing for my business?Are you stressed out by ads and confused about whether to focus on organic or paid marketing for your business? If you’re feeling overwhelmed by the data and information, you’re not alone! In this new episode of Growth Engineers with Dean and Atiba, breaks down the principles and understanding behind paid and organic marketing.In the world of marketing, the debate between paid and organic is ongoing. Dean and Atiba simplify the complex topic, starting with the basics. Paid marketing involves paying to get...2023-11-2224 minGrowth EngineersOvercoming the Fear of Selling for Small Business Owners | Growth EngineersEver wondered why non-sales people cringe at the thought of selling? Is it possible to change our perspective on selling in business?In today’s video of Growth Engineers, we will dive deep into the fears and misconceptions around selling as a small business owner. Join Atiba and Dean as they share insights on how to overcome the fear of selling and develop a sales approach that aligns with your goals and values.Have you ever felt desperate to make a sale for your business survival? Discover how desperation can impact long-term business success and learn a...2023-11-1522 minGrowth EngineersConsistent Revenue Unveiled | Five Pillars You Need To KnowIn this video, we’ll dive deep the five key pillars of consistent revenue. In today’s episode of Growth Engineers, Atiba and Dean will guide you through this crucial topic.Sales Pipeline Management is our first pillar. Do you have a strategy to manage your sales pipeline efficiently? Learn the stages your prospects go through, which vary depending on your business type, and how to move them smoothly through these stages.Current Client Growth is the next focus. We’ll explore the three levers to increase the lifetime value of your clients, including average deal size, freque...2023-11-0825 minGrowth EngineersCan Producing Video Content for My Business Be Efficient | Atiba and DeanCan producing Video content for my business be efficient?Are you struggling with the idea of producing video content for your business? You’re not alone! In this episode of The Growth Engineers, Dean Isaacs and Atiba de Souza dive into the world of video marketing, sharing insights and strategies to make your video content production efficient.If you’ve been wondering why video is so important these days, Atiba simplifies it with one word: connection. Video is the closest thing to a face-to-face interaction with your audience. With today’s technology, you don’t need a plane...2023-11-0122 minGrowth EngineersHow to Build Credibility With Your Prospects | Atiba and DeanAre you tired of spinning your wheels on social media without seeing results? Have you ever wondered how to turn your content into actual revenue? 🤔Join us to deep dive into the Customer Value Journey on this week’s episode! We reveal the secrets to building credibility with your prospects, transforming your social media efforts, and making that crucial shift from content to conversation. 🗣️Do you know the real journey your potential clients go through before making a purchase? Even if you’re selling something as simple as a candy bar, there’s a fascinating journey every buyer fo...2023-10-2523 minGrowth EngineersTurn LinkedIn from a Time-Waster to a Business-BuilderLet’s face it, we all love a good scroll through social media. And LinkedIn is no exception. But mindlessly scrolling doesn’t help grow your business. The key to building your business is networking and developing relationships. And with a social, business-focused platform like LinkedIn, the strategic possibilities are endless.It’s time to turn that scrolling habit into a tool to scale your business!This week on Growth Engineers, Dean and Atiba are digging into how you can use LinkedIn as a tool, instead of a time-waster.Connect with us on Social Media...2023-10-1825 minGrowth EngineersReferral Partners vs Strategic PartnersIn today’s episode of Growth Engineers with Atiba and Dean, They delved deep into the art of building networking relationships, a skill that is pivotal in the realm of entrepreneurship and business growth. They debunked the conventional wisdom surrounding networking events, shedding light on the inefficacy of simply collecting business cards and expecting magical results. With candid insights, they navigated the nuances of networking, emphasizing the importance of strategic and genuine connections.The conversation began with a crucial understanding: networking is not about what you can get, but rather what you can give. At the heart of su...2023-10-1126 minGrowth EngineersThe Potential of Machine Learning in Predicting Marketing SuccessIn today’s episode of Growth Engineers with Atiba and Dean, we explore the incredible potential of machine learning in predicting marketing outcomes. As Atiba de Souza and Dean Isaacs delve into this topic, they emphasize the critical importance of understanding your audience and crafting a strategic approach to harnessing the power of AI and machine learning.The potential of machine learning in predicting marketing outcomes has become increasingly apparent in today’s digital landscape. In today’s episode of Growth Engineers with Atiba and Dean, we explore the incredible potential of machine learning in predicting marketing outcomes.2023-10-0420 minGrowth EngineersMastering the Art of Storytelling in Marketing: Be the Guide, Not the Hero | Atiba and DeanIn today’s episode of Growth Engineers with Atiba and Dean, we dive into the art of storytelling and its vital role in your content strategy. We’re not talking fairy tales, but rather, how storytelling guides your ideal customer on their journey with you.Storytelling in marketing isn’t just about being the hero; it’s about being the guide. You, as a business, should help your customers overcome their challenges (the villain) and achieve victory (the hero). But are you presenting yourself as the guide in your marketing?In this episode, we uncover the secrets...2023-09-2722 minGrowth EngineersUnlocking Website Traffic: The Power of SEO, Content, and Knowing Your Audience!In this episode of The Growth Engineers, we delved into the critical role of SEO in driving traffic to your website. Atiba and Dean emphasized the importance of starting with an obsession for your audience, and understanding their pain points, motivations, and search intent. They highlighted that SEO should be part of a broader strategy that begins with knowing your ideal customer profile and creating a content strategy tailored to their needs and interests.Atiba stressed that SEO is the third key to traffic, and it falls into place when you prioritize your audience and content strategy. He...2023-09-2018 minGrowth EngineersYour Business Won’t Grow Unless You Do!In the world of marketing, businesses have the option to explore both online and offline strategies to promote their products and services. Understanding the advantages and disadvantages of these approaches can help companies tailor their marketing efforts effectively and reach their target audience with greater precision.Online marketing, with its vast reach and scalability, offers numerous advantages. It allows businesses to tap into a global audience and leverage various digital channels like social media, email marketing, and search engine optimization. Online marketing provides the advantage of real-time data analysis, enabling companies to track campaign performance, target...2023-09-1321 minGrowth EngineersProductizing Your Knowledge and Experience to Create High-Value, Scalable RevenueIn today’s business landscape, it’s crucial to focus on productizing your knowledge and experience to create high-value, scalable revenue. Many entrepreneurs and professionals find themselves trapped in a cycle of constant growth demands, adding more staff and resources with every new client, and struggling to scale effectively. However, there is a solution, and it begins with the concept of productizing your expertise.Productized knowledge is about systematizing and standardizing your service delivery, minimizing dependency on your personal involvement, and creating a repeatable process. This approach doesn’t devalue your expertise; instead, it enhances your offering. By packag...2023-09-0620 minGrowth EngineersFractional Consulting – How to Add $100K in High Ticket Consulting EngagementsFractional Consulting is the key to transcending the limitations of professional service provision. As a service provider, breaking through growth ceilings can be daunting. Enter Fractional Consulting: a transformative approach that propels you from task-based execution to strategic guidance and impactful outcomes.Challenges of stagnation often plague service providers seeking expansion. Fractional Consulting offers the breakthrough solution. It’s not about selling hours or tactics; it’s about delivering value and outcomes. By productizing expertise and embracing strategic thinking, you can elevate yourself above the competition, all while taking control of your growth journey.Ready to embr...2023-08-3018 minGrowth EngineersCan a Marketing Strategy Help Me Differentiate My Business From Competitors?So you’re trying a new strategy, hoping it solves all your marketing problems. And that’s a good thing right? To change and adapt? But now you’re overthinking it, wondering if it’ll fail like the last strategy you experimented with. Here’s the thing. You can’t win a race by starting at the end. Winning starts in the preseason, in the planning and training.This week on Growth Engineers, Dean and Atiba are talking you through the process of developing a marketing strategy that differentiates you from the crowd, from formulating a plan and tro...2023-08-2324 minGrowth EngineersBuilding Trust Through TransparencyWhat does transparency really mean in the context of business and marketing? and how it can impact lasting client relationships and business growth? We get it, it’s not easy to answer those questions. That just means it’s time to work on building trust through transparency.This week’s episode of the Growth Engineers, hosts Dean Isaacs and Atiba de Souza delve into the concept of transparency and its profound impact on fostering lasting client relationships and driving business growth.00:00 Intro00:34 What is the concept of transparency in business and marketing?01:57 Why is transp...2023-08-1622 minGrowth EngineersCombining AI and LinkedIn and Sales NavigatorConnect with us on Social Media:🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/00:00 Intro02:12 Defining Your Ideal Client Profile04:12 How to Transform Profiles into Actionable Data?04:42 Utilize AI for Targeted Search Criteria08:21 Crafting Effective Connection Messages09:34 Aligning LI Profile with Ideal Client Profile13:33 Outro📌 Dean’s Social Media Links:Company: http://thevantagegrp.com/Instagram: https://www.instagram.com/deanisaacs1/Linkedin: https://www.linkedin.com/in/deanisaacs/https://www.linkedin.com/company/vantage-group-llc/Facebook: https://www.facebook.com/Vantage-Group-260330903990315/📌 Atiba’s Social Media Links:W...2023-08-0913 minGrowth EngineersIs it time for me to hire a salesperson?On today’s episode of the Growth Engineers we’ll be digging into a question that every entrepreneur eventually faces - is it the right time to bring my first salesperson on board? We’ll delve into the types of sales positions that might best fit your company, and discuss compensation strategies that are both feasible for your budget and motivating for your new hire.00:00 Intro02:52 What are the signs I should be looking for that will let me know it’s time to hire my first sales person?07:06 What’s the difference between hiring a sales vs m...2023-08-0220 minGrowth EngineersWhat should your messaging focus on to capture attention and pull your audience to you?One thing is certain: messaging matters. For today’s episode, we’ll discuss the understanding and strategies you need to craft messaging that stands out and engages your audience, whether you’re a marketer, entrepreneur, or simply wanting to make an impact.00:00 Intro00:46 What should your messaging focus on?04:46 What makes your message unique?06:15 Focusing on Customer’s/Client’s Pain Points07:05 Ask questions10:50 Emotion Reaction with Marketplace11:51 The Importance of Story16:44 Importance of Unique Messaging19:14 How do we keep consistent?23:17 OutroConnect with us on Social Media:2023-07-2624 minGrowth EngineersSales and Marketing Alignment Why, how, and impacts?Have you ever asked why your marketing and sales teams appear to be at odds with one another? In this podcast, we’ll explore the benefits of sales and marketing alignment, and share actionable tips on how to achieve it.Connect with us on Social Media:🎧 Growth Engineers podcast: https://growth-engineers.captivate.fm/00:00 Intro08:40 What is a Lead?09:00 How does Sales and Marketing define "Lead"?17:06 Understanding Pain Points18:32 Messaging Journey20:28 Outro📌 Dean’s Social Media Links:Company: http://thevantagegrp.com/Instagram: https://www.instagram.com/deanisaacs1/Linkedin...2023-07-1920 minGrowth EngineersShowing up to serve not sellWe all seem to understand that the expectations and needs of our clients has changed, but do you know how and have you figured out what to do about it? On this week’s episode of the Growth Engineers, Atiba and Dean are talking about why showing up to serve and not sell will help you close more deals, increase lifetime client value and generate more referrals into your business00:00 Intro03:52 How to build relationship to your prospects?04:36 What does "service" mean?06:56 What is the importance of asking better questions?11:22 How to effectively add va...2023-07-1221 minGrowth EngineersWhat goes into an ICP?What do you really know about your ideal clients? How do they think and buy, and what are the most effective approaches to marketing to them? We get it, it’s not easy to answer those questions. That just means it’s time to work on understanding more about your ideal clients. This week on the Growth Engineers, Dean and Atiba are talking through why it’s important to understand who your clients are and how they behave—so you can start accurately targeting them in your strategy.00:00 Intro01:06 Importance of ICP05:43 How understanding question...2023-07-0525 minGrowth EngineersCollaborative vs consultative selling - Get Prospects to Buy Faster & Spend More With Less EffortNo one likes the feeling of being sold to, especially if we feel manipulated. Modern buyers expect a different type of interaction with sellers and the old-school style of selling just isn’t effective anymore. If you want to know what sales approach is working today and learn how your sales strategy has to change, you’re in the right place. This week on Growth Engineers, Dean and Atiba are talking you through the difference between collaborative and consultative selling, and what it takes to connect with today’s consumers.00:00 Intro01:02 What is Consultative Selling?1...2023-06-2722 minGrowth EngineersThe role of AI in enhancing personalization and messagingHaving trouble using AI to help enhance marketing personalization and messaging? AI - it’s everywhere, and it’s changing by the minute. And while it’s awesome to experiment with and watch as this cool tech develops in real-time, how do you know if you’re leveraging it well in your business?This week on the Growth Engineers, Dean Isaacs and Atiba de Souza explore the real-world uses of AI in business expansion and offer insightful advice on how to effectively harness its power. Tune in where you will learn useful tips to improve your personal...2023-06-2132 minGrowth EngineersOrganic vs Paid MarketingThe marketing landscape continues to change fast, just look at the speed AI has flooded the headlines? Now more than ever, your strategy has to be current, nimble and effective. Marketers are facing the same debate at every turn: should we go with paid or organic content? There isn’t a one-size-fits-all strategy, but we’re here to help you learn what works best for your business. This week on the Growth Engineers, Atiba and Dean walk you through everything you need to know about building your content marketing strategy, and more!!00:00 Intro01:22 What is the...2023-06-0724 minGrowth Engineers𝐈𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐢𝐭𝐭𝐢𝐧𝐠 𝐚 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐩𝐥𝐚𝐭𝐞𝐚𝐮? 📉🛑Don’t fret! You can identify and overcome the roadblocks hindering your growth in four crucial areas: marketing, sales, teams/systems, and strategy. 📊These roadblocks are measurable and tangible obstacles that hold you back from moving forward. But fear not! By recognizing and addressing them head-on, you can create a plan to achieve your business goals. 🚀Watch the full Episode as we discussed revenue roadblocks, sharing actionable insights and strategies to help you overcome them. 🔗 https://youtu.be/jaN0oFmV5uU #GrowthEngineers #businessgrowth #businesstrategy #ceolife #growyourbusiness #businessgrowthstrategy2023-06-0300 minGrowth EngineersHow to Create a Sales Strategy That Gets Results: What’s the Big Picture?Your sales calls aren’t working out, are they? You’re getting to the end and more and more of them, you’re not getting the sale and it’s frustrating. I get it. It is frustrating because you feel like you’ve put so much work in and then where’s the payday? There isn’t any, but is it possible that you’re actually looking at it wrong?In today’s episode, Atiba and Dean will unveil the key to transforming your sales approach from transactional to experiential. Discover the importance of integrating sales and marketing strategies for unp...2023-05-3019 minGrowth Engineers𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬 𝐜𝐚𝐥𝐥𝐬 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐭𝐡𝐞 𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐫𝐞Join us tomorrow on the Growth Engineers, where we’ll reveal the keys on how to create a sales strategy that works!!Stay tuned! 🔔👉 Subscribe to our channel: https://www.youtube.com/@Growth_Engineers#GrowthEngineers #salesstrategy #SalesRevolution #bizowner #bizowners #industryexperts2023-05-2900 minGrowth EngineersVideo Marketing: How, What, When, Where, and Why?Are you ready to take your marketing game to the next level? In today’s podcast episode of The Growth Engineers, we delve into the realm of video marketing and unveil its extraordinary potential to revolutionize your business. Discover how this dynamic medium can empower you to captivate your target audience like never before, fostering deeper connections and boosting your conversion rates to new heights.In this video, we unravel the mysteries behind video marketing and show you how it holds the key to unlocking unrivaled business growth. Learn the tried-and-tested strategies, insider insights, and actionable tips that wi...2023-05-2325 minGrowth EngineersWhat Are the Common Revenue Roadblocks That Businesses FaceThis week on the Growth Engineers, Atiba and Dean dive into the four pillars of business growth. Tune in to learn about the most common obstacles business owners face while growing their revenues and their business. They also share a ton of insights on how to start overcoming your revenue roadblocks, so you can accelerate your growth without burning out! Tune in to gain valuable insights on what is making your revenue plateau! If you’re unsure what areas of your business are holding you back take the Revenue Roadblocks Quiz. It’s completely free and you’...2023-05-1723 minGrowth EngineersHow Understanding the Buyer’s Journey Can Have a Direct Impact on Your RevenueUnderstanding the buyer’s journey has been a core concept of modern marketing since the early 2000s. Every stage of the buyer’s journey – from researching solutions to making informed buying decisions – has evolved in the digital age, bringing with it new challenges and opportunities for businesses. As the buyer’s journey continues to change, it’s more important than ever to not only understand how it works but also how it can have a direct impact on your revenue.Today, more than ever before, buyers are in control. As the internet and digital technology continue to evolve, buyers have...2023-05-1620 minGrowth EngineersGrowth Engineer Episode 2 will be up tomorrow!🚀 Get ready for an insightful discussion on Growth Engineer! Episode 2 will be up tomorrow 🥳🙌 where Dean and I will be talking about the common revenue roadblocks that businesses face. We’ll share valuable strategies, proven tactics, and expert insights to help you overcome these obstacles and accelerate your growth! 💪✨📅 Save the date: Tomorrow (May 16, 2023 7PM EST)⏰🔗 Subscribe to Growth Engineer Channel now, so you won’t miss new videos! 👉👉 https://www.youtube.com/@Growth_Engineers #GrowthEngineer #businessowners #revenueroadblocks #marketer #marketingexperts2023-05-1600 min