Shows
The AI Marketer's Playbook63 | Mahdi Shariff: No-Code AI Automation for Marketing TeamsWhat does it take to move from “AI experiments” to real operational impact? Audrey Chia welcomes Mahdi Shariff, co-founder of Humble AI, to break down a practical path: start simple, embed AI where teams already work, and empower internal champions to lead adoption. Mahdi introduces Humble’s mission—helping people build their own AI assistants in ways that match how they think and work, with a strong emphasis on neurodiversity. They discuss common blockers like tool sprawl, siloed usage, and fear of job displacement—plus a reframing: use AI to stop resolving problems and start s...
2026-02-1941 min
The AI Marketer's Playbook62 | Sam Browne on Building Personal Brands and Businesses with AIWhat does it take to grow from zero to 100K LinkedIn followers organically? In this episode, Audrey Chia talks with Sam Browne, creator, entrepreneur, and coach, about the mix of mindset, experimentation, and creative skills that helped him go from bar gigs to building a portfolio of successful online businesses. They also dive into AI’s role in positioning, branding, and content ideation, and why clarity beats complexity when growing your online presence. Perfect for founders ready to level up.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2026-02-1241 min
The AI Marketer's Playbook61 | Adriaan Myburgh on Designing Bold AI-Powered Web ExperiencesDesigner-turned-builder Adriaan Myburgh joins host Audrey Chia to share how AI is transforming web design and what that means for creatives. With no technical background, Adriaan now builds full-scale websites and design systems using AI tools and workflows. He unpacks how founders can cut timelines, test positioning faster, and infuse personality into their brand without bloated budgets or big teams. From visual generation with Nano Banana to structuring content that converts, Adriaan shares actionable advice on creating standout digital experiences. Whether you’re an early-stage founder or junior creative, this episode will help you rethink how AI fit...
2026-01-3044 min
AI ExploredHow to Write High-Converting Copy with AI: A Strategic FrameworkDo you feel like your AI-generated copy sounds robotic, generic, or just doesn't sound like you? Are you looking for a way to leverage tools like ChatGPT to increase your output without sacrificing the human element that drives sales? To discover a strategic five-step process to train AI to write high-converting copy that authentically represents your brand, I interview Audrey Chia.Guest: Audrey Chia | Show Notes: socialmediaexaminer.com/a84Review our show on Apple Podcasts.See Privacy Policy at https://art19...
2025-12-1643 min
The AI Marketer's Playbook60 | Christian Pelli on Building Outbound AI for 1% Sales PerformanceWhat happens when AI meets the sales stack? Christian Pelli, founder of We Are No Code, is back with Outbound, an AI-powered platform simplifying cold outreach for GTM teams and founders. On The AI Marketers Playbook, he breaks down how AI is revolutionizing B2B sales — from scraping ICP data to automating research, qualification, and messaging. Tune in for a live demo, hear why no-code is evolving into AI-code, and learn how Christian sees the future of voice interfaces and intelligent sales systems.Checkout Outbound here: https://outbond.ai/?via=audrey Join my weekl...
2025-12-1146 min
Design Talk (dot IE)0267 - Instructions Not Included with Dajana AchelpohlOur guest for this session is Dajana Achelpohl. Dajana heads up AI Change Maker and is an alum of Google & PayPal. The second of 3 seminars organised by John Mooney as part of the Pepperdine Graziadio Business School MBA programme in collaboration with UCD’s MSc Digital Innovation programme.Notes:AI Change Maker - https://www.aichangemaker.comDajana on LinkedIn - https://www.linkedin.com/in/dajana-achelpohl/On other media:Dajana Achelpohl’s talk with Audrey Chia “A Framework for AI-Ready Teams” (YouTube link)From AI Ireland: ‘...
2025-12-0849 min
The AI Marketer's Playbook59 | Steven Schneider on Blending Human SEO Strategy with AITrio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks down Google’s evolving AI-overview SERPs, domain authority, and what founders need to know to stay visible in today’s changing search environment.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-11-2031 min
The AI Marketer's Playbook58 | Kuba Czubajewski on Building Human-AI Content SystemsWhat happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assistants (not agents), craft LinkedIn posts that don’t sound like everyone else, and why founders must do audience research before writing a word.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-11-1341 min
The AI Marketer's Playbook57 | Frederic Bonifassy on AI-Powered Job Search StrategiesFrederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into new roles with 30% salary bumps, Frederic reveals the secrets of tapping into the “hidden job market,” building real connections, and positioning yourself as a solution — not just an applicant.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-10-1745 min
The AI Marketer's Playbook56 | Matt Barker on AI-Enhanced Copywriting and Content StrategyMatt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand out in a world of AI-generated sameness. He also breaks down the frameworks and prompts he uses to create high-performing posts in half the time, and offers his take on where solopreneurs should start today.Join my weekly Newsletter: htt...
2025-10-1645 min
The AI Marketer's Playbook55 | How AI agents can transform B2B marketing by automating high-quality LinkedIn content and lead generation with Carolina PosmaHow do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes content actually convert, and why a systems-first mindset is key to using AI effectively in marketing.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-10-0938 minThe AI Marketer's Playbook54 | Jared Bonila on Avoiding AI Hype and Finding Real ROIWhat makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, workflows, and customer feedback are often more impactful than flashy tools. They explore common pitfalls companies fall into, including shiny object syndrome and building without listening to their audience. If you’re a founder or marketing leader trying to prioritize AI in...
2025-09-1947 min
The AI Marketer's Playbook53 | Ross Symons on AI Adoption in Creative AgenciesAre agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are missing, and how to build workflows instead of chasing tools. If you’re leading a team or running an agency, this episode is packed with insights on how to upskill your org and stay relevant in a wor...
2025-09-1140 min
The AI Marketer's Playbook52 | AI Adoption Strategies for HR Teams with Magdalena OrascaninMagdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and communication are key to successful transformation.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-09-0438 minThe AI Marketer's Playbook51 | Personal Branding that Converts with ThibaultI joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. Whether you’re a founder, marketer, or just figuring out LinkedIn, this episode is packed with real-life strategies you can use to grow your presence and get inbound leads, without sounding like everyone else.J...
2025-08-2944 min
The AI Marketer's Playbook50 | Peter Buch on AI Search and the New SEOForget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s AI-first discovery, how tools like ChatGPT weigh Reddit, Instagram, and obscure blogs, and how Findable empowers brands to close critical content gaps. Plus, he shares the mindset and tools modern founders need to rank, scale, and grow in 2025’s search lands...
2025-08-2134 min
The AI Marketer's Playbook49 | Turning AI Hype into Measurable Gains with Kieran GilmurrayIn this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and agent-based AI, Kieran shares actionable insights for companies, entrepreneurs, and professionals. Discover how AI is reshaping work, why top-down adoption matters, and how businesses can prepare for a future where AI-native generations enter the workforce.Join my weekly Newsletter: https://lp...
2025-08-1538 minThe AI Marketer's Playbook48 | From Chaos to Clarity: Audrey Chia on Making AI Actually WorkI recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new copywriting, and what I tell copywriters, creatives, and business leaders about staying relevant in the AI era. If you’re trying to make AI actually work for your team without the hype, this episode is for y...
2025-08-0750 minThe AI Marketer's Playbook47 | Audrey Chia on How to Write High-Converting Copy with AIAudrey Chia, founder of Close of Copy, joins Liam Lawson for a hands-on conversation on AI in modern copywriting. She walks through real client results — including how a GPT she built helped a nonprofit cut writing time by 70%. Audrey shares her favorite tools, how she personalizes GPTs for specific channels like Facebook and Google Ads, and how to use AI to unearth audience insights from call transcripts. If you want to pair creativity with AI execution, this episode is packed with tips, tools, and frameworks that actually work.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-07-3144 minThe AI Marketer's Playbook46 | Anastasia Martynyuk: AI-Powered Automation for Solopreneurs and StartupsAI and automation don’t need to be overwhelming. In this episode, Audrey Chia sits down with Anastasia Martynyuk - automation agency founder and business school professor—to discuss real-world ways companies are using AI to reduce manual work. Anastasia dives into how she automated 90% of her own business operations, why businesses should fix structure before layering on AI, and her favorite tools for building lean, intelligent systems that scale.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-07-2428 min
The AI Marketer's Playbook45 | How Jairo Guerrero Uses AI to Reinvent SEO StrategyWhat does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Google still matters for scalable, sustainable growth. Whether you're building for brand visibility or transactional traffic, Jairo’s insights offer a clear roadmap through the noise.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-07-1736 min
The AI Marketer's Playbook44 | Patrick Spychalski on Building AI Systems for Revenue Growth Can AI really replace entire sales workflows? Patrick Spychalski, co-founder of The Kiln, thinks so—and he's building the tools to do it. In this episode, Patrick breaks down how his team uses tools like Clay, N8N, and AI agents to power sales processes at scale. From hyper-personalized cold emails to real-time CRM cleanup, Kiln is creating the infrastructure for AI-native go-to-market teams. Patrick also shares insights on how enterprise sales is changing and what skillsets future salespeople must develop to stay relevant.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-07-1037 min
The AI Marketer's Playbook43 | How Annika Helendi Builds AI Workflows for Lean Marketing TeamsHow can lean B2B marketing teams punch above their weight? In this episode, Audrey Chia speaks with Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, about building AI-powered workflows that automate everything from content repurposing to visual creation. Annika shares how she scaled Toggl to 2M signups with SEO content — and how her automation system now saves her hundreds of hours by transforming YouTube videos into newsletters, carousels, and more. A must-listen for marketers ready to do more with less.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-07-0336 min
The AI Marketer's Playbook42 | How Abigail Merrill Helps Teams Adopt AI ResponsiblyAbigail Merrill joins host Audrey Chia to demystify how marketers and teams can responsibly integrate AI into their operations. Drawing from her AI Accelerator Toolkit and work with highly regulated sectors, Abigail shares a flexible, repeatable framework for aligning business goals with the right AI use cases. From using embedded AI features in existing tools to collaborating with sales teams on high-impact content, her approach emphasizes sustainability over hype. She also highlights how to avoid common pitfalls—like lack of governance—and reclaim valuable time using tools like Gemini, ChatGPT, and NotebookLM.Join my weekly Newsl...
2025-06-1936 min
The AI Marketer's Playbook41 | Shaz Matthew's Framework for AI-Led Content GrowthWhat does it take to grow a B2B personal brand in the age of AI? In this episode, Shaz Matthew, founder of AttractAI.io, shares how he uses AI not just to save time but to scale trust-driven content. Host Audrey Chia explores his content funnel framework, the psychology behind personal branding, and why authenticity beats virality. Plus, Shaz demos his end-to-end content system and offers tactical advice for founders ready to turn attention into action.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-06-1242 minThe AI Marketer's Playbook40 | AI-Driven Marketing Workflows with Dan SanchezAudrey Chia chats with Dan Sanchez, educator, marketer, and host of The AI-Driven Marketer, about what it takes to be AI-savvy in today’s marketing world. Dan shares how he automated 90% of his podcast workflow, built dozens of GPTs, and helps businesses find practical uses for conversational and generative AI. The two discuss real-world AI applications, common implementation challenges, and how to avoid AI hype by focusing on what works now. This episode is packed with actionable advice and mindset shifts every marketer needs.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-06-0536 min
The AI Marketer's Playbook39 | How Taras Oliinyk Uses AI to Build and Brand at SpeedWhat happens when you treat AI like a team member? Taras Oliinyk, founder of U1CORE, did just that—scaling to half a million in revenue with a lean team and smarter workflows. In this episode, he breaks down how AI powers everything from generating proposals to automating content and designing websites in record time. Audrey Chia digs into Oliinyk’s lean startup mindset, why fast iteration beats perfection, and what the future holds for creatives who embrace AI. If you want to see what’s possible at the intersection of design and automation, this episode is a must...
2025-05-2941 min
The AI Marketer's Playbook38 | Eugene Woo on AI Design Tools for Non-DesignersIn this episode of The AI Marketers Playbook, Audrey Chia talks to Eugene Woo, CEO of Venngage, about transforming how businesses approach design. Eugene shares his journey from engineer to founder and explains how AI is reshaping visual content creation. They cover prompt engineering, using AI to scale design assets, building for internal communications, and why staying focused on your niche might be the smartest business move in an age of constant disruption.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-05-2242 min
The AI Marketer's Playbook37 | How Florian Camiade Builds with AI Agents and CopyIn this episode, Florian Camiade, creator of tools like Blueshell AI and co-architect of the AI-Powered Builders course, explains how he combines his creative background with technical strategy. He walks through his process for building effective AI-driven marketing content—from research to writing to deployment—while also breaking down the real potential of AI agents in business workflows.Join my weekly Newsletter: https://lp.closewithcopy.co/welcome
2025-05-1543 min