Shows
Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies3 Strategic Collaborators Every Small But Mighty Agency NeedsYou probably don’t need more leads.That might sound counterintuitive, especially when every sales post says the opposite.But what looks like a lead problem is usually something else: → A relationship problem → A misaligned positioning problem → A missing structure for managing trustYou’ve got people in your orbit—clients, collaborators, past leads, curious followers.But if you’re not engaging those relationships intentionally?Your growth stays inconsistent. Your pipeline stays unpredictable.We’ve all heard it: “Your network is your net worth.”But here’s what that...2025-07-0919 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesSaying Yes Nearly Broke Her Agency—Specializing Saved ItBeing full-service almost broke her. Specializing gave her agency new life.For over 16 years, Arleigh Vasconcellos said yes.Yes to growth.Yes to more services.Yes to building a full-service agency that could handle it all.She grew her team, expanded her client base, and became known for delivering results across everything from PR to websites to events.But behind the scenes, she was on a treadmill she couldn’t get off.Burnout crept in. Boundaries blurred. And the joy that once fueled her work? Gone.In th...2025-06-1133 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow to Leverage 9 Overlooked Partnerships to Accelerate Your Agency’s GrowthAre You Missing Out On 9 Hidden Types of Agency Partnerships?Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals" arrangements – they're growth engines that can accelerate your client acquisition.Warning: This episode might completely change how...2025-01-0830 min
Quotable: A Female Entrepreneur PodcastBuilding a stronger agency through referrals with Audrey Joy KwanIn this episode, we sit down with Audrey Joy Kwan, a business owner and consultant, who shares her inspiring journey from dreaming of a career in law to becoming a successful agency owner. Audrey dives deep into the pivotal moments and personal challenges that shaped her path, including a transformative internship and the profound impact of her mother’s passing. She discusses how these experiences led her to help agency owners create balanced and efficient businesses through streamlined processes and strong leadership. HIGHLIGHTS Audrey's Background and Career Shift: Audrey initially aspired to become a lawyer, influenced by...2024-12-111h 02Small But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesIs Your Agency Missing Out on Referral-Ready Relationships?How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.Today, we’re breaking down a big misconception in the agency world: the belief that a bigger network equals bette...2024-11-2015 min
Podcasting for Financial ProfessionalsScaling Agencies by Building Relationships and Systems | Audrey Joy Kwan | Ep 35Want to scale your service-based business? Avoided calling it an agency like I have?
Today, you get to meet Audrey Joy Kwan, who’ll change your mind about boldly proclaiming your agency status and/or working with well-built agencies to accomplish your business goals.
Audrey shares that her personal definition of abundance is in doing meaningful work, making a positive impact, and balancing earnings with personal time –alluding to why she helps agency owners AND why she’s chosen to podcast to market her business.
Her journey into entrepreneurship was inspired by a life-changin...2024-10-1043 min
Hustle + Gather, with Courtney and DanaGrow with the Flow, with Audrey Joy KwanIn this episode, Courtney and Dana tackle the tricky balance of scaling your business without losing your sanity with Audrey Joy Kwan. Audrey, founder of AJK Consulting, shares her wisdom on navigating growth while keeping the joy alive. Discover how to turn those dropped balls into opportunities for growth and why scaling doesn’t have to mean chaos. They discuss overcoming the fear of letting go, trusting your team, and the power of focusing on what truly matters. Tune in and find out how to catch the rebound and thrive in your entrepreneurial journey!
Sign up fo...2024-09-2351 min
Unbreakable Business76: Overcoming the curse of expertise to build a scalable and sustainable business with Audrey Joy KwanAre you holding onto tasks in your business that are keeping you from scaling? Maybe you think you’re the only person who can handle the details. If that’s you in business, you may have been hit with the curse of expertise.In today’s conversation, business strategist and leadership coach Audrey Joy Kwan joins us to talk about overcoming the curse of expertise so that you can scale your business in a sustainable way that doesn’t compromise your well-being. Listen in as Audrey gives us a step-by-step guide to building your team...2024-09-1846 min
Podcast AllyAudrey Joy Kwan on Happiness at WorkOn this season, we’re sharing some recent episodes that our clients have guested on. Today it's Audrey Joy Kwan on the Happiness at Work Podcast!If you’re interested in guesting on impactful podcasts like this one, visit PodcastAlly.com and schedule a time to connect.---Leaders can play a huge role in corporate culture. But it takes a unique set of skills to create a truly happy workplace.Today we sit down with Audrey Joy Kwan, a renowned consultant, coach, podcaster, and owner of AJK Consulting, to disc...2024-09-0440 min
The Profit Playbook with Tyler Narducci7-Figure Marketing Agency Leadership Strategy with Audrey Joy Kwan｜EP97In this episode, Tyler Narducci interviews Audrey Joy Kwan, the owner of AJK Consulting and the host of the ‘Small But Mighty’ Agency Podcast. Audrey helps agency owners grow their businesses without feeling like employees, allowing them to reclaim their time to do the things they love. With extensive experience in building agencies, she has assisted agency owners in selling and exiting their businesses and has consulted for agency teams of over 200 members. Audrey and her team have coached and consulted for over 120 marketers, creatives, and consultants, contributing to the success of multiple seven-figure agencies. Audrey has a deep unders...2024-08-0555 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesWhat’s Working in Marketing this Quarter to Drive Sales?What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You’ll hear three powerful insights that are generating results for each of these market...2024-07-3114 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies4 Perspectives On a 4-Day Work Week for Your AgencyIf the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast – I bring along a few friends who have implemented four-day work weeks. You’ll get four different perspectives and four unique insights on this week's episode.This summer, we’re doing something different on the podcast by bringing you a few a-sync episodes. A-sync episodes are not live interviews with...2024-06-1912 min
The Agency Profit PodcastHow to Identify the Right Leadership Style, with Audrey Joy KwanPoints of Interest00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership.06:57 – 08:26 – Leadership Styles: Audrey discusses the selection of appropriate leadership styles for different agency scenarios, addressing common misconceptions.10:24 – 12:33 – Practical Example: Audrey provides an example from event management to demonstrate how leadership styles are adapted based on team competencies.14:51 – 16:00 – Leadership Framework: Discussion on a quadrant framework that helps identify appropriate leadership styles based on team member confidence and competence.18:50 – 20:09 – Flexibility in Leade...2024-06-1240 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies5 Powerful Reasons Top Agencies Have Referral Programs (and why you need one)he podcast, I’ll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral processBreakfree from the challenges of generating more referrals effectively Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too.Don't miss out on transforming how you think about referrals.Show LinksConnect with Audrey on Linkedin Join the Agency Together waitlistI’m opening the doors to a community that will help...2024-05-0810 min
Happiness at WorkDoers, Leaders, and the Road to Happiness with Audrey Joy KwanLeaders can play a huge role in corporate culture. But it takes a unique set of skills to create a truly happy workplace. Today we sit down with Audrey Joy Kwan, a renowned consultant, coach, podcaster, and owner of AJK Consulting, to discuss the value of leadership. How do we find leaders? How do we support them? And what does it take to lead a company into a happier, more enjoyable future? Learn more about Audrey and her work here. *** Happiness means different things to each of us. After doing extensive r...2024-04-0539 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow to grow the leaders that move your agency forward so you don’t burn out?Do you need a strategy to elevate team members to leadership roles within your agency?How can you support your team in acquiring leadership skills and resilience beyond what you can teach them personally?If one or both questions resonate, this series is for you. Developing your rising leaders in your agency is required if you want to build a scalable business. I've walked the path from being an account coordinator to being an agency leader and helping agency owners scale and even exit the business. And I have a Master's in...2024-02-1407 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies5 Pillars that Anchored Business Growth in 2023Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024.⭐Purpose⭐Retention⭐Micro-Shifts⭐Leadership⭐Real-Life ConnectionsYou’ll hear how the pillars anchored the growth of my business and the growth of the agencies I coach, consult and support.So, let’s unwrap the year and grow better together. Tune in. 2023-12-2010 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies4 Leadership Styles to Get You Out of the One-Size-Fits-All ApproachAre You Just Delegating or Truly Leading? If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too. Leadership is more than the oversimplified mantra of "just delegate.”There is much more to growing a business with a team than "just delegate.”Delegating is one style of leadership out of four styles. I’ve been doing leadership for 15 years, and I know relying on a one-size-fits-all approach always falls short. In this episode, I dive into 4 leadership styles that go...2023-12-1310 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies3 Communication Challenges to Master for a High-Performing TeamDid you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business? In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership.Leadership is how you create a scaleable business where people hold one another accountable, encouraging a bottom-up approach to accountability. The engine that makes leadership work, in other words, the heart of leadership, is communication. In this episode, we'll explore the three k...2023-11-2910 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesBonus Replay: 4 Lessons that Grew My Business by 30%How did I land the emcee role for one of Canada’s largest TEDx? Great question. Here’s the secret.At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook. I identified four lessons that grew my business.I’m replaying the episode for you all because if there was a secret to my year, it was knowing how to focus. Getting to host TEDX and having room to say yes was made possible by ta...2023-11-1510 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies5 Ways to Position Your Agency as First ChoiceWant to be the agency that clients think of in your niche? 👏Yes. Are you strategically positioned to attract more clients? Find out in this episode of the Small But Mighty Agency podcast. I’m focusing on what it takes to have powerful positioning in your business. Positioning isn’t just about standing out – it’s about being strategically positioned in the minds of your clients. Here’s a peek at what we’ll cover Five ways to elevate your positioning Insights into a compelling narrative that resonates with ide...2023-11-0109 min
Coaches on a Mission188. Own Your IP with Audrey Joy KwanAs coaches, some of the best work we do happens in the heat of the moment when we're just really plugged into the client sitting in front of us. Now, you've probably heard me talk about your Signature System before on this show, but today's guest is going to take that whole conversation to an entirely new level and leave you feeling super confident about the value of your work.
Now Audrey Joy Kwan just might be my favorite guest expert this whole year. And I almost didn't invite her to come on because she's an intellectual...2023-10-2244 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAmeet Khabra: How to know if your business stands out or blends in?How do you challenge the norms in your niche? For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar. If that’s you, it’s time to break free of the sameness and make a bigger impact. And if it’s not you, you can’t lose by exploring better positioning. I share two questions in this episode to help you explore better positioning. And find out how our guest answers the questions to make her mark as an agency own...2023-10-1825 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow avoiding the comparison trap will reshape your 2024 strategy?Have you ever felt the weight of comparing your journey to someone else's? You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year. We've all been there, and today, I have insights to share on the comparison trap, drawing from lessons learned during my Master's Degree and the wise words of an Olympic Gold Medalist professor. Tune in if you're ready to navigate through distractions and pave a faster path to success because this might change how you plan for 2024 and beyond.Show...2023-10-0412 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow the Curse of Expertise is Holding You BackWhat if I told you that your expertise can get in the way of growing your business? It sounds counterintuitive, but it's a real barrier. The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner. But wait, isn't being an expert advantageous? When that expertise becomes a barrier to training your team or scaling your business, it's more of a curse than a blessing.In this episode, I share how your exp...2023-09-2006 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow do I set boundaries without worrying balls will get dropped?Are you protecting your time effectively?Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business. Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prioritize what truly matters and let go of being the bottleneck.In this episode, I share how to set better boundaries so you can serve your clients better and guard your t...2023-09-0609 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow to transform processes into profitsHow do you transform processes into profits? If you want a higher ticket offering in your service-based business, tune in. You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out. Intellectual property drives results and helps your team deliver for your clients in your service-based business, and it’s a powerful tool for marketing and positioning when packaged and presented effectively. By leani...2023-08-2309 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesCreating more revenue-generating opportunities with a strategic service delivery structureAre you ready to discover what can separate your service offerings from the pack? We're digging into the art of crafting a repeatable structure for your service delivery and what makes it possible to transfer your knowledge to others. In this episode, strategic service delivery structure isn’t just about the mechanics of intellectual property.There’s more. Understand how it's about making your mark and creating a legacy that stands the test of time.Let me explain in this week's episode. _______This episode is part fou...2023-08-0910 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow to avoid a major trap that keeps you stuck as the bottleneck in your businessDo you know how to steer clear of the A to Z thinking trap?"It’s a major pitfall that keeps service-based business owners trapped as the bottleneck of their business. In this episode, we’ll give you step-by-step actions to avoid the trap or, if you're in it, how to get out - so you can grow your business and do it with a lean team. Show LinksPart 1: Ep 67: How can intellectual property transform your service-based business?Part 2: Ep 68: Leverage these two foundations to break free from be...2023-07-2612 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesLeverage these two foundations to break free from being a bottleneckAre you looking to take your business to the next level without becoming the bottleneck? If that sounds like you, tune in. In this series, I'm bringing you short, power-packed episodes that reveal valuable insights on developing your money-making intellectual property so you can grow a business without being the bottleneck. Today, we're diving into part two of the series, where I'll be sharing two foundational elements that make intellectual property development easier for consultants, marketers, and creatives. Plus, you'll get to hear how these foundations transformed a solopreneur's consulting business, allowing her to...2023-07-1212 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow can Intellectual Property transform your service-based business?Have you ever wondered how to find and develop your money-making intellectual property in your service-based business? Maybe you think you don’t have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise. In this five-part series on the podcast, we’re deep diving into how to find and develop your money-making intellectual property.In this series, we're going to hit three goals: Identify foundations that make developing intellectual property easierFind "hard-to-see” intellectual property already in your businessDiscover how to structure...2023-06-2809 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesNavigating the Messy Middle to Build Your AgencyWhat is the messy middle?The messy middle is the transformation phase, where you get out of client delivery and grow your business with a lean team. If you’re a marketer, consultant or creative who turned your skill and expertise into a service-based business, odds are you started your business for more opportunities and freedom.As you scale your business from just you to three, five or twenty, you unknowingly (or knowingly) hold onto freelancer and solopreneur habits that no longer serve your direction, and you end up overwhelmed. Welcome to t...2023-06-1411 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJon Morris: From seven to eight figures - the power of financial forecastingHow can agency owners leverage financial forecasting and modelling to better inform strategic planning and drive growth? Lean in as we talk to an agency owner whose secret to scaling from seven to eight figures is mastering financial forecasting. You might be at the stage of business where you’re doing this with minimal support, or you might have a fractional or even full-time Chief Financial Officer. Either way, this episode will get your gears turning on how to improve decision-making and allocate resources more effectively.Show LinksWebsi...2023-05-3124 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesChaos is holding you back from growing your business - here's whyAre you scaling chaos in your service-based business? If you started your business as a marketer, consultant or creative and have grown from a solopreneur to having a team, you may have some solopreneur habits holding you back.And if you've been following my journey, you already know that structure, roles, and processes are the secret sauce for keeping chaos at bay. But here's the twist: that's just one side of the story. As you transition from solopreneur to CEO, you need a whole new set of skills in your arsenal. 2023-05-1708 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesThe Hidden Cost of DIY versus DelegationWhat's the hidden cost of not building your team in your business? It's easy to fall into the trap of thinking that doing everything yourself is the best option, but the truth is, it can lead to burnout and regret down the line. As a coach and consultant, I've seen firsthand how entrepreneurs can take on a lot, but we all have a breaking point. So, what can you do to avoid falling into over-commitment and over the cliff of burnout? Invest in getting client delivery off your plate. But I know...2023-05-0308 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHaley Dagan: How to overcome the challenge of letting go to build a teamHave you hit a wall in your business, struggling to grow from solopreneur to a lean team that can give you back more time? You’re not alone; it's a common struggle. Building a team for your service business goes beyond hiring people; it's about creating an effective organizational structure, developing processes, improving communication, and stepping into leadership. Today we’re exploring a challenge that shows up at many different stages of business growth. It's the challenge of learning to let go and give up some control so you can step into your leadersh...2023-04-1926 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesRebecca Bartlett: Overcoming the fears and self-doubt of growing an agencyAre you ready to take your business to the next level but feeling held back by fears and doubts? Join us for an inspiring episode where we explore the topic of cultivating courage as an entrepreneur. Hint: courage isn’t always about doing more; it can be about doing less. We discuss the not-so-obvious blocks that can hinder your growth and provide insights to overcome them. Discover the power of breaking free from generational conditioning and family expectations, evolving your identity, and recognizing your true self-worth. Whether you're a seasoned pro or jus...2023-04-0526 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesIs The Agency Model The Best Path For You?Attention all creatives, consultants, and marketers!Is the agency model the best path for scaling your service business?In this episode of the Small But Mighty Agency Podcast, I tackle this question and share my insights on the agency model drawing from nine years of hands-on experience building and coaching multiple six and seven-figure agency owners. I discuss the right time to consider the agency model, the difference between being self-employed and a business owner, and the self-employment trap that many service providers fall into. Plus, you'll learn the importance of co...2023-03-2213 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesCXD Studio: How they turn clients into preferred partners and create a sustainable businessDo your clients see you as a partner or a vendor? What is the difference, and why does it matter?My guests today reached their first annual $500K in revenue by prioritizing setting themselves up as a partner to their clients and establishing a strategic relationship that is long term. If you’re in a vendor relationship, it's transactional, and your clients contact you when a transaction is needed. In a partner relationship, you have a deeper connection, including insights into the organizations' processes, working styles and communication, leading to more trust and long-term clients. 2023-03-0828 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesErica Norris: 4 strategic activities that doubled her revenue and increased client retentionHow to double your revenue and increase client retention in your business? It takes more than just getting more clients. Consider how the business can be sustainable when you want to double your revenue. You need to build internal capacity in your business. Nobody wants a rollercoaster service business when the churn rate is high, one month, you’re feasting, and the following month you’re fasting. While marketing and sales are essential, sustainability and scalability require strategic considerations, including how your team operates and delivers your services. Today’s episode e...2023-02-2226 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesErika Montgomery: When to change, pivot or develop new offers in your business?Is now the right time to change, pivot or develop a new offer in your business?As business owners, we can’t be tone death to what's happening in the market and the economy – both are different than just two years ago. What might have been working two years ago in your niche is rapidly changing, requiring you to make potentially big decisions. Today, we have a timely discussion from an entrepreneur of 18 years who has been named Best Female Marketing and PR CEO of the Year (USA) by Global 100. Listen to how s...2023-02-0827 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesSuzie Bao: Racial representation in mentorship matters for business growthWhat’s one of the best ways to grow faster and avoid painful mistakes? That’s an easy one for me: getting a mentor. As a business owner, having mentors helped me gain experiences not shared in books found on bookshelves; I’ve benefited from a better understanding of their wins and mistakes. But mentorship isn’t just for a business owner; it's also for your team and helping them reach their highest potential. Today, we’re talking about diversity, equity and inclusion in marketing and marketing agencies and, more specifically, ethnic and racial repres...2023-01-2529 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKatie Jefcoat: 5 ingredients for happiness “soup”Do you believe in planning for more happiness and joy in your business? If you’re like me, you got your planning done in December, or maybe, January is the month you start planning.I don’t know a business owner who isn’t doing some sort of planning right now.Whether you do it at the end of the year or the beginning of the year, there’s no wrong or right time.But there is one thing many small business owners don’t do when they make strategic plans: you don’t a...2023-01-1123 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies4 lessons that grew my business by 30%Here are the big four lessons I learned this year that helped me make money and grow my business by 30%. Each lesson is a way of thinking and being as we head into 2023, where the trend points towards buying decisions taking longer because people are more careful with spending.Hear why these lessons make me a better business owner with an even greater potential to accelerate growth in the new year: Welcome the fear of doing something new but keep it simple. Nurturing genuine relationships is marketing, not van...2022-12-2809 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJennifer Taback: How cultural intelligence makes her agency innovativeWhat is a significant advantage of a small agency?It’s the ability to stay in its lane and go deep into a niche. Today, we’re talking to an agency owner about her niche in cultural intelligence. Cultural intelligence is not just a hot topic but a much-needed one. Authentic representation matters because it empowers. I’m speaking from my own experience as an Asian-Canadian who grew up seeing very few, if, at all, Asians represented as business owners (except for the stereotypical laundry mat or corner store owner). Cultural...2022-12-1424 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesRebecca Teaff: Growing the team to cross seven figuresCan I tell you about a scenario I’ve encountered many times?I speak to service-based business owners who get stuck spending 9-5 every day in client meetings, and there’s no space for other things that need to happen.On the one hand, there’s plenty to celebrate because they have a fully booked service business. On the other hand, they are at capacity and the bottleneck in their business.They have a good team, but the challenge is that the team who got them here isn’t going to get them to the n...2022-11-3025 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesHow to Handle Unclear Scopes (profitably) in a Service BusinessA potential client comes to you with a project, and the scope (a.k.a objectives, requirements and outcomes) is unclear. It happens to all service providers, and it can drain time, money, and your team It can distract you from scaling what works well in your business. The challenge is that unclear scopes can come disguised as opportunities, especially if you’re unclear about your business vision and where you want to spend time and resources.Listen to this episode of the Small But Mighty Agency, where we look at how t...2022-11-1609 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies5 Pillars of a Productized Service That Help You Grow (even if you’re at capacity)Let’s grow a complicated business that feels like a ball and chain. Said NOBODY. I’ve been there.I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done. It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business. Since then, I’ve been behind the scenes of multiple six and seven...2022-11-0213 min
The Ops AuthorityThe Power of Processes as Intellectual Property with Audrey Joy KwanHow does a Director of Operations (DOO) productize their business? Is there intellectual property that you have that you are not sure how to put forth into the world? Today we have a very special guest on the podcast, Audrey Joy Kwan. Her specialty is in the agency space, and we are talking about rethinking the power of processes as intellectual property and high value assets (i.e. a moneymaker). For full show notes visit theopsauthority.com/podcast/172.2022-10-2645 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesWhy Productize Your Service? Do You Need It?What makes a service business high ticket and sets you up to get paid like an expert? Here’s the thing to know, it’s not about doing more in your business; it's actually about doing less. Hear why productized services and the agency model support you to do less while providing exponential value to your clients and how it gets you out of being the bottleneck in your service business (hint: it has something to do with your intellectual property and how the agency model has changed.) -Episode 48: Success: How to get more...2022-10-1909 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesSuccess: How to get more time freedom in your service business and make money (even on vacation) with Justin SaltersDo you want more time to work on the business rather than in it?When Justin reached out to me for help, he was the bottleneck in his business. His service delivery processes lived in his head, so he spent his day-to-day implementing services, managing clients, and providing client strategy. He was doing it all with little time to focus on real business growth. It wasn’t sustainable, and he didn't have the time and freedom he craved. We made changes that supported him to streamline his business, gain more freedom and take time off...2022-10-0531 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJenny Smith: How transparency helps this multiple 7-figure agency owner have an engaged teamWhat is the greatest asset for a multiple seven-figure agency?After ten years as the CEO of her agency and another 12 years before that working as a creative director – thats’ 22 years - Jenny Smith knows her team is the greatest asset. In this episode, Jenny shares how transparency about her agency's profit and losses helped her team understand the financial basics and raise the level of trust, ultimately leading to committed and engaged team members.If you want to hear how transparency and being imperfect helped her have a multiple 7 figure business, keep liste...2022-09-2126 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesRay Wang: How this SEO strategist made consistent $10K months by keeping it simpleIf you’re a consultant or marketer who hasn’t hit consistent $10K months yet, this episode demonstrates its possible by keeping it simple. It requires effort, of course, but you don’t need to make it complicated. It's all about being persistent. Why are we talking about consistent $10K months on the podcast today? It’s the launchpad to growing a service business with a team. $10K months unlock more cash flow to do things like getting more support in your business. It opens your mind to make consistent $20K, $30K and beyond mont...2022-09-0721 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAfton Brazzoni: Lessons learned from her first 5 hires while transitioning from solopreneur to agencySo what’s stopping you from getting more help? You might be thinking it seems like a risk to make another hire. What comes first? Is it getting the new hire or the new clients? It’s the age-old chicken or egg question. While every scenario has different considerations on who to hire and in what capacity, one thing holds, don’t wait till you’re overwhelmed to hire. If your business is not growing consistently, it might be that you’re still too much day-to-day, working in the business, rather than on growin...2022-08-3124 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAmanda Nelson: The rollercoaster ride to making $500K year in her agencyYou’ve reached capacity, now what? Building your business requires different priorities, decisions and leadership at different stages of growth. When you hit capacity, you need to put the brakes on and focus on building internal capacity. Internal capacity is processes and team members who can help you serve your clients and grow your business. Ignore internal capacity building for too long, and you can break your business. Hear how this agency owner focused on marketing and sales to get to $500K, the mistakes she made that almost broke her business and ho...2022-08-1723 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesCara McColman: How to build a better team with personality assessmentsHow can you inspire your team to greater heights? The short answer is to be a more effective leader who knows how to inspire the best in people. But what motivates one person doesn’t always inspire the next. That’s why personality assessments can help inform better leadership. We explore how personality assessments help you hire better, become a better leader and support you to reach your business goals faster. In this episode of the Small but Mighty Agency Podcast: When to use personality assessment in the hiring process How person...2022-08-0326 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJohn Vuong: Leaving the 9 to 5 to Build a 7-figure Marketing AgencyDo you know an opportunity when you see one, and more importantly, are you willing to take that risk? Saying ‘yes’ led this service-based business owner from a 9 - 5 job to a seven-figure business. There’s a saying in entrepreneurship: “you’ve got to jump off the cliff and build your wings on the way down.” Today’s guest did precisely that – with no experience in marketing, he quit his job to launch a marketing agency. His journey to a seven-figure busine...2022-07-2132 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesDianne McKay: Lessons learned from buying a marketing agencyWhat inspires someone to buy an existing marketing business? Meet Diane. After selling her successful first business, she decided to return to work by purchasing a marketing agency. Diane shares her decision-making process and what she would do differently if she were to do it again. Plus, hear the strategies she uses to become the go-to agency in her county and the marketing activities to get more clients. Tune into this episode to explore: What motivated her to buy an established agency?How did she transition from employee to owning an ag...2022-07-0723 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesNanci Corrigan: Having the courage to pivot your businessWhat pivots do you need to make in a business as it grows? All businesses will at some point make a pivot - it's a strategic move that you take to ensure that your business remains viable and profitable. In this episode of the Small But Mighty Agency podcast, meet Nanci, she is an entrepreneur of 25 years; she’s owned and operated an agency and has gone through multiple pivots, including her most recent one, where she pivoted her niche. Tune in to hear how she made the strategic decision to narrow her niche...2022-06-2322 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAllie LeFevere: Humor is the most underrated competitive advantage in marketingWhen you think of a niche for your business, you might naturally consider a specific industry or market. But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. Tune in to learn more...2022-06-0927 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKait Dinunzio: Leadership and growing her consultancy into an agency with apprenticesIf there’s one constant in owning a business, it’s getting comfortable with change. As business owners, we need resilience in the face of change, whether changing business models, shifting marketing strategies, or building a team. Change isn’t just about us, “the business owner”; it affects the people in our business. Leaders effectively managing their teams in an ever-changing environment is vital to business success. Today on the podcast, we explore best practices for change management and change leadership. And suppose you're wondering how to scale a consultancy. In that case, we explore ho...2022-05-2620 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesTaralyn Carver: Solopreneur to agency owner in 10 monthsIs it easier to start an agency when you’ve worked for agencies most of your career? The answer isn’t a straightforward yes or no. Running an agency requires more than just doing the work of servicing clients; it requires building a profitable and sustainable business. Taralyn and her partner went from solopreneur to an agency owner in 10 months with 23 clients and quickly grew to a team of six people. In this episode, we explore the different thinking required to go from working in the business to ON the business, and we talk th...2022-05-1219 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKiirsten May: The fastest way to $500K in salesWhat is the fastest way to $500K in a service-based business? Today’s guest shares how she and her business partner scaled to $500K in sales in their first year without using complicated marketing strategies or being on every platform to market their business. Growth for this agency owner has also meant steadily growing a team and leaning into processes that have helped them grow to multiple seven figures Join me to hear how this agency owner earned half a million in her first year and how she and her partner scaled it to mu...2022-04-2737 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesTaylor McMaster: Mastering client managementThe one thing you need to have a sustainable agency? Happy Clients. Great client management can mean the difference between a happy client who stays for the long term or a frustrated client who churns. And we know that it costs a lot more to find a new client than to retain one. Nobody understands this better than our guest, Taylor McMaster, who owns an agency that provides fractional client account managers to seven-figure agencies. So what’s the secret to having consistent rockstar client account managers who keep clients happy? It's a...2022-04-1318 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesGuillermo Chan: Growing a multiple six-figure agency in two years using UpworkThis small but mighty agency owner used the Upwork platform to grow his animation agency to multiple six figures in under two years. Going from solopreneur to a team of nine, Guillermo Chan went from a 9 - 5 job to building the business of his dreams, where he gets to do what he loves and make an impact on the lives of others. In this episode of the podcast: Using Upwork to grow a service-based business to high multiple six figures Immigrating to a new country, taking risks and following his passionHow the challenges of ment...2022-03-3023 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesMore first-year multiple six-figure service businesses than ever before?How are creatives, consultants, and marketers making multiple six figures thriving in an increasingly crowded marketplace?The great resignation left a door wide open for more businesses to consider working with freelancers, contractors and boutique agencies because employees were leaving like never before, which created demand in the marketplace. On the other side of that same coin, the pool of writers, designers, and animators either freelancing or starting their agencies widened, creating a saturation of sameness. There is one common key business decision I see solopreneurs make to get out of the sea of...2022-03-1710 min
Showing up SoloEpisode 6 | Why it’s important to create systems and processes to grow your business with Audrey Joy Kwan of AJK ConsultingAre you feeling like your business is maxing out in growth and earning potential?
In Episode 6 we meet with Audrey Joy Kwan of AJK Consulting to talk about the importance of creating systems and processes within your business that will help you to take your business to the next level of growth or earning potential.
Audrey is a business and leadership coach for agency owners who emphasizes the importance of a systems and processes approach to organizing a business that does not rely entirely on you.
2022-03-0927 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesWhy you’re the Bottleneck in your BusinessAre you stuck in your business feeling like client work is dependent on just you, and you worry it will all go down the tank when you stop working? If you don’t know how to change that – or maybe you do, but it hasn’t turned out how you thought it would? Tune in to discover: Why do some business owners remain the bottleneck even after getting systems and processes in place?Where do you start when documenting systems and processes and get it done without overwhelmThe method to get proc...2022-03-0212 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesTodd Anthony: Nurturing zone of genius to build a better agencyWhat makes a creative agency excel past its competition?Nurturing and protecting the creative spirit in the team. The creative spirit is the secret sauce for an agency to do outstanding creative work. Some call it “strategic magic” or “zone of genius.” I like to think of it as the art that makes their craft possible. Let me explain The craft is the production, it's 80% of the work, but the creativity, the strategy, the zone of genius is the 20% that makes the 80% excellent. That 20% is the art. 2022-02-1629 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesDoug Darling: How processes set this seven-figure video agency up for premium pricingWhen this seven-figure agency owner surveyed 50 of his clients about what they valued when working with a small agency, the response was a surprise. It wasn’t the price and it wasn’t even quality. The top three things the clients of this seven-figure agency want to see from an agency are experience, communication and processes. Yes, processes. Processes are like guardrails. By definition, a guardrail is a barrier placed along the edge of something such as a staircase to keep you from falling off the stairsWhen your processes are guardra...2022-02-0227 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesNick Dank: Solving communication challenges to grow his agencyIs it worth the time to cross-train your team? Even the most talented people in your team can’t succeed if your entire team follows their own processes, and communication is a mess. Cross-training leads to better communication, and communication leads to a business that is less dependent on you. In this episode of the podcast, we’re exploring how this agency owner hires the right people, streamlines communication and cross-trains his team so that he can spend more time in creativity instead of project management. Including: How he took o...2022-01-1927 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesGoing from Solopreneur to Agency Owner?These four concepts are how I’ve helped grow agencies to multiple six figures and beyond. I’ve supported an agency owner to grow, sell and exit his business, doubled the gross revenue of clients with small but mighty agencies and helped owners have more time off. To kick off 2022 on the podcast, here are the concepts that always show up. If you’re bumping up against capacity in your business, you can’t miss concept number one. Concept number one is the pillar to bringing in other people to do the work and...2022-01-0507 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKara Hoholik: How she leads an agency on part-time hoursIs it possible to run an efficient agency with eight part-time contractors while working part-time? For this CEO mom, the answer is yes. Although this may not be a way of running a business for everyone, Kara demonstrates that how you choose to operate your business can 100% fit your priorities. Kara’s priorities are her three kids and her mission to employ young moms by providing as much flexibility as possible in her business. In this episode, you’ll hear how she makes it all work and how small but mighty agencies...2021-12-2227 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKyle Doran: Redefining roles in his agency for less busy work and more valueWhat does it mean to streamline a business for growth? At its core, it means simplifying or eliminating unnecessary work-related tasks to make running the business easier. While eliminating things may sound simple, streamlining a business can involve hard decisions. In this episode, we connect with Kyle who streamlined his business by restructuring his remote team. In the case of this small business, restructuring involved removing one job role and as a result, navigating changing scopes of work for the rest of his team -- all the while maintaining their core value of rel...2021-12-0836 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAmisha Shrimanker: Landing Big Name Dream ClientsToday, we explore how Amisha Shrimanker started an online copywriting agency three years ago and has since worked with some prominent names in the industry.Amisha shares the juicy details of her strategies that have landed her dream clients.Together on the podcast, we explore:Her cold pitching strategy, the one she uses to get on dream podcasts and work with dream clientsHow she leverages results into case studies to amplify her competitive advantageHow she uses project debriefs not only to serve clients better but meet a need that naturally increases the lifetime value...2021-11-2434 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesLisa Genovese: Applying the 80/20 rule to catapult her business to a seven-figure agencyWhat is the fastest way to grow a service-based business to seven figures? Not a trick question 🙂It’s to help your clients get results faster. Meet Lisa Genovese, five years into building her marketing agency, Lisa discovered the 20% of activities driving results for her clients and decided to go all-in on the service offering,In this episode of the Small But Mighty Agency, we dig into the 80/20 rule that helped Lisa catapult her business to a seven-figure agency and why getting support to discover her 80/20 was a wise decision. Tune i...2021-11-1028 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJon Allison: Growing Your Business with Collaborative Partner NetworksHow do you build a collaborative partner network that actually works and can help you grow your business?In this week’s Small But Mighty Agency podcast, we connect with Jon Allison, the owner of a Branding Studio with a track record of using authentic relationship marketing to grow his business and deliver exceptional work. What’s impressive is that 70% of the work Jon currently does in his business involves his collaborative partners. Together we explore: Growing a business with collaborative partnersWhat makes a collaborative partner network successful?Why white-labeling doesn’t work in c...2021-10-2733 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAvoiding Shiny Object Syndrome in Your BusinessFocus is a superpower. But distractions are everywhere. You’re short on time, and you want to grow your business with less overwhelm.How do you steer clear of shiny opportunities and ideas that are vampires to your time and energy?How do you make better strategic decisions? I rarely share about how I arrived at my mission and my why. That’s because, for the longest time, I didn’t know how to share something so personal. My deep connection to my mission and why (I star...2021-10-1306 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJulie Wang: How to Inspire and Attract Gen Z talentHow do you engage and inspire younger generations in your service-based business? Today we’re exploring Generation Z, the most entrepreneurial generation of our time. Generation Z is disrupting the traditional ways of entering the workforce by choosing entrepreneurship over being an employee. In this episode, I speak with Julie Wang on embracing being a Generation Z agency-owner and her insights on employing her Generation. On this episode of Small But Mighty Agency: Why being a Gen Z agency-owner is a unique value proposition Exploring the gap between job rol...2021-09-2925 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesTrevor Longino: From Freelancer to Agency Owner in Six MonthsAre you a marketer, consultant, or creative who started your business with a specialized skill? You have steady revenue, a solid client base, and work coming in. It’s more than you can handle by yourself, but you’re saying yes to everything. You’re working 24/7, and it isn’t the life you dreamed of as a business owner. If that’s you, you’re not alone.in this episode of the Small But Might Agency, we explore Trevor’s trajectory from:Transiti...2021-09-1524 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJoel Sellentine: Finding a North Star & Growing a Seven Figure Agency in Four YearsWhat does it take to grow an agency from 0 to 7 figures in four years? The first thing I noticed about Joel, founder of KARMA jack is his joy and zest for life.He has an uncanny ability to make conversations about almost any topic lighthearted yet packed with insights. In this episode of the Small But Mighty Agency, Joel shares how he grew his agency to 7 figures in four years, and that includes: Finding a north star in his business and creating a business with more meaning How to keep the...2021-09-0145 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesBrittany Berger: How to Break Free from Hustle Culture and Find Your Own Productivity RhythmWhat if the traditional rules of productivity and work are broken because they are outdated? Meet Brittany Berger, she’s on a unique mission to help neurodivergent individuals work smarter, not harder, whether a business owner or not. Brittany believes that the traditional rules of productivity and work that people learn are inaccessible for many. She speaks candidly about her neurodivergent brain and how she has leveraged it in her business to be more productive and focused. In this episode of Small But Mighty...2021-08-1842 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesMooren Bofill: How inclusion matters and what this forward-thinking agency is doing to create industry change.How does diversity drive progress and creativity in marketing agencies? And why will agencies who don’t address the call to action on diversity and inclusion get left behind? In this Small But Mighty Agency episode, I connected with Mooren Bofill, Partner of 123West, an award-winning agency, to explore the topic of diversity and inclusion and what Morren is doing to champion initiatives that are not just band-aide approaches. Tune in to gain insights on:Why diversity and inclusion make an agency more creative and successful Learning to see ethnicity as a superp...2021-08-0432 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesDon't Let These 2 Fears Get In The Way of Growing Your Business with a Great TeamWhat are some of the biggest fears business owners I work with having about building a team?It’s normal to have fears, it doesn’t make you less likely to have an effective team but understanding how these fears track and what’s true instead will help any business owner become a better leader and grow a more profitable business whether you have a team of one or many. In this solo episode of the Small But Mighty Agency Podcast ▪️Discover the two ways of thinking that self-sabotage business owners from having ef...2021-07-2110 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKate Strathmann: How to create more freedom and flexibility for the team to thrive inside and outside of the business.Lots of companies and corporations say they are people first but are they?Talk is easy. Alignment of business decisions to the principles and values of people first isn’t that simple. Meet Kate Strathmann; she thinks of her business as an incubator for building a company that gives her team the freedom and flexibility they need. In her bookkeeping agency and consultancy practice, Kate makes decisions in alignment with the actions and values of the cooperative economy where her goal is not to maximize profits for her gain and instead have a busi...2021-07-0736 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAndréa Jones: How she leveled up her services and raised her retainer rates by 30%Raising your rates?Andréa Jones is the CEO of Online Drea a social media marketing agency that brings in between $70K - $80K per month with high ticket retainers. But that wasn’t always the case.Listen to how Andréa transitioned from a $500 retainer service by leveling up her offer and then raising her retainers that now range between $2500 to $5000 per month. Join us in this episode of the Small But Mighty Agency to explore: ▪️When is the right time to raise your rate? ▪️How to raise your rates...2021-06-2337 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesRita Barry: How to grow a multiple 7 figure agency with more easeWhen you think of having a multiple seven-figure marketing agency, you might also think to reach this revenue marker; you need to serve many clients or have a big team.Think again. Rita Barry of Rita Barry & Co. has built a digital marketing agency that serves 15 clients with a team of 7 people and makes multiple seven figures. Rita keeps things simple by focusing on one core service. In this special episode, get an inside peek at: ▪️ How offering fewer services has led to more revenue and when to let go of a...2021-06-1653 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesMichael Tighe: How to avoid $60K in mistakes when growing your teamHave you hired somebody into your business before and felt burned because it didn’t work out? Michael did, and it cost him $60,ooo. In this episode, we explore the hiring and leadership insights gained from the costly mistake and how the mistake he made 6 years ago informs his approach to hiring and building his team today.On this episode of Small But Mighty Agency: How to avoid making $60,000 in hiring mistakes The leadership skills that are necessary for team building Creating KPI’s to help team members see how their salary and role can...2021-06-0945 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesKaren Seymour: How this social media strategist is going from solopreneur to CEOIf you’re a service-based solopreneur bumping up against capacity, what might feel scary but necessary is to de-prioritize business-building activities like marketing and visibility for business-stabilizing activities like systems, process improvements, and building your team. If onboarding two more clients in your business with the current structure you have now creates anxiety about servicing them with excellence, it's time to look at your operations and team. Karen Seymour was a solopreneur who started her digital marketing business four years ago. Over the past four years she’s gone from wondering how to get her next c...2021-06-0233 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJelly Marketing & PR: How systems, processes and partnership helps this agency serve over 80 clientsWhile partnership in a business isn’t for everyone, it has its benefits. Darian Kovacs started his agency from a storage closet in the start-up days and now has a thriving agency of 80 clients. Jelly Digital Marketing and PR who serves clients like La-Z-Boy and Splash Down Waterpark went from an agency of one owner -- Darian Kovacs -- and towards his vision of an agency owned by a team by bringing in business partner, Sarah Clark. In this special episode we speak with Darian and Sarah about what makes a partnership successful and w...2021-05-2652 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJenn Ennis: How great advice on pricing your services plus one confidence-boosting project can change your businessHaving a full service agency was not a business that Jenn Ennis planned for when she started offering graphic design services as a freelancer back in 2014. Jenn credits a series of small pivotal moments in her journey adding up to the business she has now.In this episode we explore the small but mighty moments, including a lesson in pricing that set her up for success, and how one project can change your confidence and the trajectory of your business. Jenn is the proud wife of an actor, and mom to three boys. A...2021-05-1934 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agencies4 Things Holding Your Business Back from Having a Self Managing TeamDo you feel like delegation is a struggle and you have a hard time trusting the people you’ve hired, BUT you still have hope that you can build a team that doesn’t rely on you to function?When that happens, you know you will regain time freedom and bandwidth. Yes, it's possible.Tune into this episode to hear the four things that might be holding you back from having a self managing team On this episode of Small But Mighty Agency Podcast, you willRecognize the hazards of the se...2021-05-1210 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesConner Galway: How this Leader of the Year is building his business in an uncontested market place and why scaling isn’t the focus.How is this Leader of the Year named by Marketing News Canada making the competition irrelevant? While most people know that consultant-type businesses don’t scale, this marketing agency owner isn’t too concerned with scaling right now, instead he’s focusing on what he calls building a defensible model. In other words, he would rather be in an uncontested marketplace solving a unique challenge for his clients than compete in a crowded one solving the same problems as everybody else. He’s carved out a healthy portfolio of B2B clients in travel, tec...2021-05-0535 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesShannon DeSouza: How a micro-agency is building the business to avoid the self employment trapIf you can set yourself up to avoid the Self Employment Trap of owning an agency in the first few years of business, the result is a business that sets you up for more time freedom. What’s the Self Employment Trap? It’s when you the business owner become the chief of everything by day juggling all the responsibilities and firefighter by night fixing all the problems, and feeling like you don’t have a team that you can trust. Meet Shannon, she is a consultant turned agency-owner. We explore why she started...2021-04-2828 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesChristine Pilkington: How this mom-blog evolved into a CMO for hire businessMaking a pivot in business can be extreme or it can be very natural. Hear how Christine pivoted her mom blog to provide services that her advertisers didn’t know they needed until she naturally connected them to her digital marketing service-offerings.And then faced with an opportunity to change a competitive environment. Christine shares why she evolved her service offerings again to offer CMO for hire services. PLUS if you’ve ever thought about bringing your significant other into your team, Christine and I have a conversation about her decision to bring her husband into the...2021-04-2130 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesAllison Davis: How to spot opportunities for bigger plays in sales conversationsHow do service based business owners miss opportunities for bigger plays in sales calls? You’ve been there and I’ve been there. It happens when the stakes are high and your nerves get the best of you. That’s why we’re talking about sales calls today and how to spot opportunities to close bigger deals with two ways of thinking. Hint: my favorite is: “peeling an onion”. Allison Davis is a sales trainer and coach. With nearly 20 years of sales experience, Allison's contributions have elevated the revenue of companies like National Geographic, Time Out North America and G...2021-04-1424 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesJoel Klettke: How this copywriting consultant uncovered a new opportunity to serve fast-growing B2Bs and pivoted into an agency with a scale-able nicheDiscover why identifying the missing processes for other businesses is an opportunity that service-based business owners can miss and how Joel invested his time to build a delivery process that set him and his team up as the go to experts in an uncontended niche. Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights. 2021-04-0742 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesLindsay O’Donnell: How overcoming mindset blocks to hiring helped this agency owner break the ceiling on her sales goals If you have a sales ceiling that you keep bumping up against and can’t seem to bust through? Or maybe you’re navigating the complexities of an efficient small team? Listen in on this candid conversation about mindset blocks and team wins and struggles with Lindsay O’Donnell. Lindsay O'Donnell is the founder and owner of Piquant Marketing, a Vancouver-based digital marketing agency that specializes in health food. After years of being an activist and bouncing around different industries, she found her calling working with small food businesses wanting to change the world.On thi...2021-03-3140 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesScot Keith: How cultivating a low overhead, high talent team set this business owner up to win Strategy Agency of The YearGet an inside peek into how this Award-Winning Strategy Agency of The Year is doing things differently. With 37 people (and growing), his agency has no departments and instead uses a concept called casting, to bring the right people into the right creative projects. Hear how Scot and his team reduce the fear of failure and perfectionism paralysis by actively showing clients the quantity of ideas that failed to get to the quality ones. Scot Keith is the co-founder and CEO of 123w an idea and design agency that launched in 2013 with humble beginnings in a small garage i...2021-03-2434 minSmall But Mighty Agency: Win clients and build better networks for marketing and consulting agenciesTrailer: Welcome to the Small But Mighty Agency PodcastIf you’re a creative, consultant, or agency owner who wants to know what the rollercoaster ride really looks like to grow your business from one to many — — you’re in the right place. My guests and I pull back the curtains on the realities of growing and running agencies of different sizes and what it takes to build a team.And if you’re anything like me, you want more than the highlight reel, you want to learn from the mistakes of others so that you can stop short of the same mistakes.I'm your...2021-03-0801 min