Shows
True to FormSecrets to Success for All Levels of Injectors with Olivia Salmen & Tracy OlsonJoin Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also...2025-03-3158 minTrue to FormSecrets to Success for All Levels of Injectors with Olivia Salmen & Tracy OlsonJoin Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also...2025-03-3158 min
True to FormThe Raw Truth on Navigating Social Media in 2025 with Dr. Alexander RivkinGet ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves...2025-03-1356 minTrue to FormThe Raw Truth on Navigating Social Media in 2025 with Dr. Alexander RivkinGet ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves...2025-03-1356 min
Medical Spa InsiderMSS Speaker Highlight: Kim Burke, Julie Bass Kaplan, Dr. Kiiyonna Jones, Dr. Josie Tenore, Audrey NeffIn this Medical Spa Show speakers series, we hear from Kim Burke, APN, FNP-C, of Kiss Aesthetics; Julie Bass Kaplan, FNP-BC, CANS, of Disappearing Act Medical Aesthetics; Kiiyonna Jones, PhD, FNP-C, of Luxe Beauty and Wellness Boutique; Josie Tenore, MD, of Trevi Longevity & Aesthetics; and Audrey Neff, of PatientNow. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025!
Kim Burke, APN, FNP-C
Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say "No"
Sunday, April 13: 10:45 - 11:15 a.m. | Facial Balancing o...2025-03-0727 min
True to FormUnlocking Hidden Revenue: Proven Strategies to Drive Med Spa ProfitabilityJoin Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and seamlessly integrating aesthetic and wellness services. Discover game-changing insights on maximizing profits through before-and-after photos, flexible financing options, and effective upselling and cross-selling techniques. Packed with actionable strategies, this episode is your ultimate guide to optimizing business operations, enhancing systems, and empowering your...2025-03-0548 minTrue to FormUnlocking Hidden Revenue: Proven Strategies to Drive Med Spa ProfitabilityJoin Audrey Neff as she sits down with Katlin Cauffman, renowned aesthetic business consultant and founder of Diamond Accelerator, for a powerful conversation on boosting profitability and ensuring long-term success for medical spas in 2025. In this episode, they uncover the importance of tracking key performance indicators (KPIs), dealing with toxic employees/injectors, retaining top talent, and seamlessly integrating aesthetic and wellness services. Discover game-changing insights on maximizing profits through before-and-after photos, flexible financing options, and effective upselling and cross-selling techniques. Packed with actionable strategies, this episode is your ultimate guide to optimizing business operations, enhancing systems, and empowering your...2025-03-0548 min
True to FormFrom Start-up to Success: Overcoming The Most Common Business Mistakes in AestheticsJoin Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques, the booming field of regenerative medicine, and innovative ways to maximize revenue per appointment. Plus, discover how culture and a strong unique selling proposition can set your aesthetic practice apart in today’s competitive market. Don’t miss t...2025-02-2152 minTrue to FormFrom Start-up to Success: Overcoming The Most Common Business Mistakes in AestheticsJoin Audrey Neff as she sits down with Kara McClanahan, CEO of Aesthetic Practice Partners, for a deep dive into the top industry trends and success strategies for 2025. Kara unveils the most common start-up pitfalls, the power of strategic business planning, and the keys to crafting a standout brand identity. This episode goes beyond the basics—exploring expert pricing and consultation techniques, the booming field of regenerative medicine, and innovative ways to maximize revenue per appointment. Plus, discover how culture and a strong unique selling proposition can set your aesthetic practice apart in today’s competitive market. Don’t miss t...2025-02-2152 min
True to FormPowerful Revenue Optimization Strategies for 2025 SuccessAudrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world’s leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, impro...2025-01-111h 21True to FormPowerful Revenue Optimization Strategies for 2025 SuccessAudrey Neff kicks off 2025 with Vanessa Bird, The Aesthetic Consultant®️, bringing a fresh perspective to the table. In this exciting episode, Vanessa shares her journey in medical aesthetics from an extensive background in sales to becoming one of the world’s leading consultants known for transforming practices through ethical sales strategies. She sheds light on some of the most common challenges practitioners face globally through her 15 years of experience working with clinics across the U.S., UK, Europe, Africa, Asia and The Middle East. The discussion revolves around expert insights for aesthetic providers in generating revenue, optimizing patient experiences, impro...2025-01-111h 21
True to FormKeeping It Real: Crafting Your Authentic Voice on Social Media with Dr. Jennifer LevineAudrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instagram as a powerful driver for your business – including how to perfect before & after photo posts, carving out the time to create content, building an education-first strategy, combating influencer misinformation, and the crucial importance of always st...2024-12-1243 minTrue to FormKeeping It Real: Crafting Your Authentic Voice on Social Media with Dr. Jennifer LevineAudrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instagram as a powerful driver for your business – including how to perfect before & after photo posts, carving out the time to create content, building an education-first strategy, combating influencer misinformation, and the crucial importance of always st...2024-12-1243 min
True to FormKeeping It Real: Crafting Your Authentic Voice on Social Media with Dr. Jennifer LevineAudrey Neff closes out Season 7 with Dr. Jennifer Levine, award-winning facial plastic surgeon who has been featured in Forbes, Elle, Vogue, WSJ, Bravo, Good Morning America, and many more popular media outlets. The pair dive head first into building a strong personal brand and the importance of finding your authentic voice on social media. Tune in to hear their expert pearls for leveraging Instagram as a powerful driver for your business – including how to perfect before & after photo posts, carving out the time to create content, building an education-first strategy, combating influencer misinformation, and the crucial importance of always st...2024-12-1044 min
True to FormPart 2: Embracing Uniqueness & Secrets to Success with Dr. Gretchen FrielingAudrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that prioritize personality, ethical standards, and leadership opportunities beyond injecting. Tune in to also hear expert insights on scaling to multiple locations, practical strategies for improving patient experiences, consultation techniques, launching a private-label skincare line, and more, all while navigating the evolving landscape of medical aesthetics.2024-12-0351 minTrue to FormPart 2: Embracing Uniqueness & Secrets to Success with Dr. Gretchen FrielingAudrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that prioritize personality, ethical standards, and leadership opportunities beyond injecting. Tune in to also hear expert insights on scaling to multiple locations, practical strategies for improving patient experiences, consultation techniques, launching a private-label skincare line, and more, all while navigating the evolving landscape of medical aesthetics.2024-12-0351 min
True to FormPart 1: Embracing Uniqueness & Secrets to Success with Dr. Gretchen FrielingAudrey Neff speaks with Dr. Gretchen Frieling (“Dr. G”), an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, and the founder and owner of GFaceMD, a multimillion dollar medical aesthetic practice. Tune into this insightful conversation as Audrey and Dr. G discuss perseverance, the power of creative entrepreneurship, leveraging social media, fostering team empowerment, and the art of balancing personal ambition with professional growth.2024-10-2950 minTrue to FormPart 1: Embracing Uniqueness & Secrets to Success with Dr. Gretchen FrielingAudrey Neff speaks with Dr. Gretchen Frieling (“Dr. G”), an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, and the founder and owner of GFaceMD, a multimillion dollar medical aesthetic practice. Tune into this insightful conversation as Audrey and Dr. G discuss perseverance, the power of creative entrepreneurship, leveraging social media, fostering team empowerment, and the art of balancing personal ambition with professional growth.2024-10-2950 min
True to FormProtecting Your Practice: How to Safeguard Against Complications & Adverse EventsAudrey Neff speaks with Coverwell CEO, Patrick Tighe, and CMO, Kandis Hughes, to discuss maintaining integrity and ensuring patient safety in the medical aesthetics industry. Throughout the episode, the three delve into the prevalence and nature of adverse events within the elective medical field, highlighting the often unforeseen complications and the gap in patient care that needs addressing. This candid discussion underscores the significance of setting patient expectations, informed consent, proper education, thorough screening processes, and the essential defensive measures practices should adopt—emphasizing the role of businesses like Coverwell in providing a safety net for both practitioners and pa...2024-10-1047 minTrue to FormProtecting Your Practice: How to Safeguard Against Complications & Adverse EventsAudrey Neff speaks with Coverwell CEO, Patrick Tighe, and CMO, Kandis Hughes, to discuss maintaining integrity and ensuring patient safety in the medical aesthetics industry. Throughout the episode, the three delve into the prevalence and nature of adverse events within the elective medical field, highlighting the often unforeseen complications and the gap in patient care that needs addressing. This candid discussion underscores the significance of setting patient expectations, informed consent, proper education, thorough screening processes, and the essential defensive measures practices should adopt—emphasizing the role of businesses like Coverwell in providing a safety net for both practitioners and pa...2024-10-1047 min
True to FormMaster the Art of Selling Yourself with Olivia SalmenAudrey Neff sits down with Olivia Salmen, advanced aesthetic nurse injector, international trainer, and “Best Injector of Nashville” by Nashville Scene. From excelling at the consultation, navigating patient objections, improving your before & after photo process, public speaking, and more, this episode unpacks it all when it comes to mastering the art of selling yourself…whether it's in the audience of patients or peers. With 135K followers on Instagram and 187K on TikTok, Olivia also breaks down her insights to social media success, including lessons learned along the way and expert tips for building your brand online. Having both broken into t...2024-10-021h 11True to FormMaster the Art of Selling Yourself with Olivia SalmenAudrey Neff sits down with Olivia Salmen, advanced aesthetic nurse injector, international trainer, and “Best Injector of Nashville” by Nashville Scene. From excelling at the consultation, navigating patient objections, improving your before & after photo process, public speaking, and more, this episode unpacks it all when it comes to mastering the art of selling yourself…whether it's in the audience of patients or peers. With 135K followers on Instagram and 187K on TikTok, Olivia also breaks down her insights to social media success, including lessons learned along the way and expert tips for building your brand online. Having both broken into t...2024-10-021h 11
True to FormPart 2: Building an Influential Brand in Aesthetics with Dr. Sheila BarbarinoAudrey Neff welcomes back Dr. Sheila Barbarino for a dynamic part two episode to continue their riveting conversation around building an influential brand in aesthetic medicine, including their personal advice around being a forever student & always having a collaborative mindset. The pair also dive into their valuable insights into our rapidly evolving industry, from private equity roll-ups to trends and future predictions. As a renowned cosmetic surgeon with over 15K followers on Instagram, Dr. Barbarino also shares her unique strategy behind building a strong social media presence, giving listeners a peek into her humorous and authentic approach to content...2024-09-131h 15True to FormPart 2: Building an Influential Brand in Aesthetics with Dr. Sheila BarbarinoAudrey Neff welcomes back Dr. Sheila Barbarino for a dynamic part two episode to continue their riveting conversation around building an influential brand in aesthetic medicine, including their personal advice around being a forever student & always having a collaborative mindset. The pair also dive into their valuable insights into our rapidly evolving industry, from private equity roll-ups to trends and future predictions. As a renowned cosmetic surgeon with over 15K followers on Instagram, Dr. Barbarino also shares her unique strategy behind building a strong social media presence, giving listeners a peek into her humorous and authentic approach to content...2024-09-131h 15
FACEit with Dr. GPerseverance, Public Speaking, and Overcoming Perfectionism with Audrey NeffDr. Gretchen Frieling and Audrey Neff discuss perseverance, public speaking, and overcoming perfectionism in the latest episode of FACEit with Dr. G.Follow Audrey on Instagram!@audreyneff_Check out our Medical Aesthetics practices in MA!https://gfacemd.com/Follow us on Instagram and TikTok!Instagram: @gfacemdTikTok: @gfacemdShop our skincare line!https://www.soyier.com/2024-09-1248 min
True to FormPart 1: Building an Influential Brand in Aesthetics with Dr. Sheila BarbarinoIn this exclusive two-part episode, Audrey Neff hosts Dr. Sheila Barbarino, global speaker & world-renowned plastic surgeon, for an insightful episode detailing her impressive career in aesthetics and her biggest tips & challenges of managing and scaling a two-location practice. Key discussion topics include building a strong team culture, determining your unique approach to patient care, navigating industry changes, becoming a key opinion leader (KOL), and the unparalleled power of networking. Stay tuned for part two of this episode, where Dr. Sheila Barbarino and Audrey Neff continue their riveting conversation on the evolving landscape of the aesthetics industry, social media strategies...2024-09-0553 minTrue to FormPart 1: Building an Influential Brand in Aesthetics with Dr. Sheila BarbarinoIn this exclusive two-part episode, Audrey Neff hosts Dr. Sheila Barbarino, global speaker & world-renowned plastic surgeon, for an insightful episode detailing her impressive career in aesthetics and her biggest tips & challenges of managing and scaling a two-location practice. Key discussion topics include building a strong team culture, determining your unique approach to patient care, navigating industry changes, becoming a key opinion leader (KOL), and the unparalleled power of networking. Stay tuned for part two of this episode, where Dr. Sheila Barbarino and Audrey Neff continue their riveting conversation on the evolving landscape of the aesthetics industry, social media strategies...2024-09-0553 min
Conversations for HealthThe Attractive Future of the Medical Aesthetic Industry with Audrey NeffAudrey Neff serves as the Director of Marketing for PatientNow, which provides practice management and marketing solutions for over 3,000 aesthetic practices worldwide. Audrey brings over a decade of experience in elective medicine and sales and marketing, seven years of which has been in the healthcare and medical aesthetic verticals. She has a strong passion for helping practices achieve maximum success in their business, and is a frequent industry speaker on practice management and marketing strategy and is faculty for 28 prestigious medical associations and conferences across the U.S. Together Audrey and I explore the medical a...2024-09-041h 03
True to FormThe Comeback Is Greater Than The SetbackIn this special release of True to Form, host Audrey Neff chats with industry veteran, Francis X. Acunzo, President of Princeton Medspa Partners and CEO of Acara Partners, who returns for his third appearance on the show. Known for his significant contributions to the medical aesthetics industry, Fran shares a profoundly personal story, detailing his recent health challenges, including a brain tumor surgery that led to temporary facial and vocal cord paralysis. Audrey and Fran reflect on their respective medical journeys, emphasizing the critical importance of being proactive, the power of positivity, and controlling mindset in overcoming life’s se...2024-08-2746 minTrue to FormThe Comeback Is Greater Than The SetbackIn this special release of True to Form, host Audrey Neff chats with industry veteran, Francis X. Acunzo, President of Princeton Medspa Partners and CEO of Acara Partners, who returns for his third appearance on the show. Known for his significant contributions to the medical aesthetics industry, Fran shares a profoundly personal story, detailing his recent health challenges, including a brain tumor surgery that led to temporary facial and vocal cord paralysis. Audrey and Fran reflect on their respective medical journeys, emphasizing the critical importance of being proactive, the power of positivity, and controlling mindset in overcoming life’s se...2024-08-2746 min
True to FormRevolutionizing An Industry: The Current State of IV Therapy in 2024In this week’s episode, host Audrey Neff welcomes David Light, COO, and Autumn Piccolo, Co-Founder, of the American IV Association (AIVA) to discuss the current and future state of IV therapy in elective medicine. David and Autumn bring their wealth of experience in healthcare and business to the table, providing invaluable insights into the challenges and opportunities that exist when adding IV therapy into an existing business model and/or starting and growing your own IV therapy practice. Tune in to hear the most common misconceptions about starting an IV therapy business, emphasizing the nationwide regulatory and compliance in...2024-07-3054 minTrue to FormRevolutionizing An Industry: The Current State of IV Therapy in 2024In this week’s episode, host Audrey Neff welcomes David Light, COO, and Autumn Piccolo, Co-Founder, of the American IV Association (AIVA) to discuss the current and future state of IV therapy in elective medicine. David and Autumn bring their wealth of experience in healthcare and business to the table, providing invaluable insights into the challenges and opportunities that exist when adding IV therapy into an existing business model and/or starting and growing your own IV therapy practice. Tune in to hear the most common misconceptions about starting an IV therapy business, emphasizing the nationwide regulatory and compliance in...2024-07-3054 min
True to FormYou Are the Dreamer of Your Dream: Managing Mindset Through AdversityIn this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode marks Audrey's first podcast back, after recovering from a hemorrhagic stroke, and she invites Dr. Holden, who also faced a serious health scare this past year, to share her journey and insights. Throughout the conversation, Audrey and Amanda explore how mindset and gratitude play crucial roles in overcoming adversity. Dr. Holden sh...2024-07-2353 minTrue to FormYou Are the Dreamer of Your Dream: Managing Mindset Through AdversityIn this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode marks Audrey's first podcast back, after recovering from a hemorrhagic stroke, and she invites Dr. Holden, who also faced a serious health scare this past year, to share her journey and insights. Throughout the conversation, Audrey and Amanda explore how mindset and gratitude play crucial roles in overcoming adversity. Dr. Holden sh...2024-07-2353 min
True to FormBuilding and Implementing a Successful Weight Loss Program in Your Practice2024-05-2238 minTrue to FormBuilding and Implementing a Successful Weight Loss Program in Your Practice2024-05-2238 min
Next Level PracticesE27. Audrey Neff of PatientNow on Improving Patient Outcomes by Optimizing Practice Efficiency"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against...2024-04-1030 min
True to FormThe Power of Branding: Strategies for Thriving in a Competitive Marketplace Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’2024-04-0146 minTrue to FormThe Power of Branding: Strategies for Thriving in a Competitive Marketplace Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’2024-04-0146 min
True to FormMaximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.2024-03-1958 minTrue to FormMaximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices In this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.2024-03-1958 min
True to FormPart 2: Building a Strong Foundation to Grow & Scale Your Medical Spa In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include: -Diving into her unique training and hiring protocol for new injectors -Why open communication and setting realistic goals are essential for patient satisfaction and managing expectations -Tips and tricks for having a bulletproof before & after photo process...2024-02-2950 minTrue to FormPart 2: Building a Strong Foundation to Grow & Scale Your Medical Spa In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include: -Diving into her unique training and hiring protocol for new injectors -Why open communication and setting realistic goals are essential for patient satisfaction and managing expectations -Tips and tricks for having a bulletproof before & after photo process...2024-02-2950 min
True to FormPart 1: Building a Strong Foundation to Grow & Scale Your Medical Spa Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including: - Successes & failures of her membership program, which is now bringing in $150k MRR - Her unique approach to the consultation & how to avoid de-valuing yourself - Creating elegant, sophisticated experiences for patients2024-02-201h 02True to FormPart 1: Building a Strong Foundation to Grow & Scale Your Medical Spa Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including: - Successes & failures of her membership program, which is now bringing in $150k MRR - Her unique approach to the consultation & how to avoid de-valuing yourself - Creating elegant, sophisticated experiences for patients2024-02-201h 02
True to FormExploring the M&A Landscape in AestheticsBen Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your business for a potential sale, optimizing valuation, selecting the right partners and buyers, considerations with deal structure, and other crucial components to consider when growing, scaling, or selling...2024-01-301h 01True to FormExploring the M&A Landscape in AestheticsBen Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your business for a potential sale, optimizing valuation, selecting the right partners and buyers, considerations with deal structure, and other crucial components to consider when growing, scaling, or selling...2024-01-301h 01
True to FormTurning Challenges into Opportunities: Empowering the Masses in AestheticsAudrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShift was formed. Now boasting a portfolio of 113 devices, 2,300 practice accounts, and 25 aesthetic manufacturer partnerships, MedShift has evolved into one of the emerging companies to...2024-01-2350 minTrue to FormTurning Challenges into Opportunities: Empowering the Masses in AestheticsAudrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShift was formed. Now boasting a portfolio of 113 devices, 2,300 practice accounts, and 25 aesthetic manufacturer partnerships, MedShift has evolved into one of the emerging companies to...2024-01-2350 min
The Great Friends Podcast038: Audrey Neff | Your Guide to 2024's Essential Aesthetic ConferencesIn this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes back Audrey Neff, the dynamic Director of Marketing at PatientNow, and an experienced international speaker, peer-reviewed author, and host of the True to Form Podcast. As the first returning guest of the show, Neff offers her extensive knowledge on the most important conferences and events in the aesthetics industry for 2024. The episode serves as a comprehensive guide for professionals looking to navigate the year's events, highlighting which conferences are essential for networking, learning, and industry insights. Listeners will gain valuable information...2024-01-1758 min
True to FormIt's a Journey, Not a Sprint: Building an Intention-Led Business Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.2024-01-1257 minTrue to FormIt's a Journey, Not a Sprint: Building an Intention-Led Business Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.2024-01-1257 min
True to FormThe New Frontier in Elective Medicine: Trends in Sexual WellnessIn this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGENmax® (which just received the only global patent for the reversal of ED) and a partner of Tru Male Medical, a men's-only health & wellness clinic in Oakbrook, IL, Tim breaks down the economics of offering sexual wellness treatments in your practice and the concept of "profit with purpose." In today's current state, with males continuing to represent a valuable ad...2023-12-111h 01True to FormThe New Frontier in Elective Medicine: Trends in Sexual WellnessIn this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGENmax® (which just received the only global patent for the reversal of ED) and a partner of Tru Male Medical, a men's-only health & wellness clinic in Oakbrook, IL, Tim breaks down the economics of offering sexual wellness treatments in your practice and the concept of "profit with purpose." In today's current state, with males continuing to represent a valuable ad...2023-12-111h 01
True to FormChallenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors2023-11-281h 00True to FormChallenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors2023-11-281h 00
True to FormPart 2: The State of Medical Aesthetics in 2023 Francis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation, partnering with invesment groups, private equity, advice when exiting your business, economic health & potential impacts, plus trends that will continue to mold the future of the $18B medical aesthetics industry.2023-11-0253 minTrue to FormPart 2: The State of Medical Aesthetics in 2023 Francis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation, partnering with invesment groups, private equity, advice when exiting your business, economic health & potential impacts, plus trends that will continue to mold the future of the $18B medical aesthetics industry.2023-11-0253 min
True to FormStepping into Your Power & Finding Your PurposeAudrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mindset, and exiting the comfort zone. Yvonne also shares her inspiring journey of overcoming adversity and how it eventually drove her into medical aesthetics -- where she now dedicates her career to empowering injectors to not only advance their clinical skill set, but to uncover their true potential, create financial independence, and build successful businesses. 2023-10-2454 minTrue to FormStepping into Your Power & Finding Your PurposeAudrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mindset, and exiting the comfort zone. Yvonne also shares her inspiring journey of overcoming adversity and how it eventually drove her into medical aesthetics -- where she now dedicates her career to empowering injectors to not only advance their clinical skill set, but to uncover their true potential, create financial independence, and build successful businesses. 2023-10-2454 min
True to FormDriving Growth: Strategies to Boost Revenue in Your Medical Spa2023-10-1248 minTrue to FormDriving Growth: Strategies to Boost Revenue in Your Medical Spa2023-10-1248 min
True to FormNavigating the Learning Curve: Becoming a Leader2023-09-291h 02True to FormNavigating the Learning Curve: Becoming a Leader2023-09-291h 02
True to FormThe Rise of the VIO Med Spa Franchise2023-08-3152 minTrue to FormThe Rise of the VIO Med Spa Franchise2023-08-3152 min
True to FormLegal & Regulatory Hot Topics: IV Therapy & Semaglutide2023-08-2244 minTrue to FormLegal & Regulatory Hot Topics: IV Therapy & Semaglutide2023-08-2244 min
True to FormThe 3 Types of Aging & Maximizing ROI with Energy Based Devices Kara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans & combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men & Millennials are seeking in aesthetic medicine...2023-08-1150 minTrue to FormThe 3 Types of Aging & Maximizing ROI with Energy Based Devices Kara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans & combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men & Millennials are seeking in aesthetic medicine...2023-08-1150 min
True to FormMitigating Risk in Your Aesthetic Practice Patrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.2023-06-1931 minTrue to FormMitigating Risk in Your Aesthetic Practice Patrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment complications.2023-06-1931 min
True to FormBuilding a 10X Mindset in Business & Life Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambitions & dreams, but people who are going -- or have already gone -- where you want to go.2023-06-0753 minTrue to FormBuilding a 10X Mindset in Business & Life Audrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambitions & dreams, but people who are going -- or have already gone -- where you want to go.2023-06-0753 min
The Great Friends Podcast003: Audrey Neff | Skyrocket Your Public Speaking CareerReady to start public speaking but unsure where to start? Join our host, John Wheeler, and international speaker and Director of Marketing at PatientNow, Audrey Neff, in an episode tailored to launching your public speaking career. Audrey is an expert in presenting, as she speaks at 25-30 conferences/events per year, totaling her impressive lecture count to about 40 annually! In this episode, John and Audrey unpack the entire process of starting your career as a public speaker. They tease out her strategy and tactics around choosing a show, submitting abstracts, and what preparing for these shows looks like. Audrey...2023-05-311h 10
True to FormAll Things KPI's, Sales & SkincareAudrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthetics to elevate patient experiences and practice profitability. 2023-05-1852 minTrue to FormAll Things KPI's, Sales & SkincareAudrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthetics to elevate patient experiences and practice profitability. 2023-05-1852 min
True to FormPart 1: The State of Medical Aesthetics in 2023 Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 & beyond...2023-04-1046 minTrue to FormPart 1: The State of Medical Aesthetics in 2023 Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 & beyond...2023-04-1046 min
True to FormData-Driven Strategies to Improve Rebooking Rates, Retention & ReviewsHost Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals & lead conversion.2023-03-2845 minTrue to FormData-Driven Strategies to Improve Rebooking Rates, Retention & ReviewsHost Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals & lead conversion.2023-03-2845 min
True to FormA Winning Culture = A Winning PracticeHost Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice, Esthetics Center. Tune in to hear his insightful tips around employee retention, motivating staff members, creating a 'culture of collaboration' plus the secrets behind Esthetic Center's impressive social media growth over the last few years.2023-03-1054 minTrue to FormA Winning Culture = A Winning PracticeHost Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice, Esthetics Center. Tune in to hear his insightful tips around employee retention, motivating staff members, creating a 'culture of collaboration' plus the secrets behind Esthetic Center's impressive social media growth over the last few years.2023-03-1054 min
The Tap PodcastSpecial Guest | Audrey Neff | Strategic Marketing Concepts Relating to IV TherapyIn this episode, we invite Audrey Neff to share her expertise and experience with our audience on how to strategically market to your patients in a variety of ways in today's technology driven world. She focuses in on the power of attaining patient reviews, converting online traffic into booked consults, click to brick marketing, as well as shares many other pearls of marketing wisdom that she's gained as she's now become one of the most sought after marketing minds in both the Medical Aesthetic and IV Therapy industries. Special Guest, Audrey Neff...2022-08-3051 min
True to FormNobody Starts at the Top: How to Conquer Your Business Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.2020-09-1028 min
True to FormShifting Your Social Media Mindset: Produce More than You Consume Internationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.2020-09-0236 min
True to FormStaying Focused in a World of Distractions2020-08-2533 min
True to FormThe Zoom Boom Dr. Louis Malcmacher returns to #TrueToForm to share his unwavering enthusiasm & positivity in what may be a dark time for many people. Hear insight behind why practices are seeing an unexpected uptick in consumer demand for aesthetic treatments and why he believes the last couple of months have truly been some of the strongest times ever for the elective medical community as a whole.2020-08-1333 min
True to FormHow to Maximize Care While Staying Compliant True to Form welcomes back leading healthcare attorney, Brad Adatto, who dives into the most common compliance mistakes practice owners are making today, including how to avoid them to prevent costly business disruption in the future.2020-08-0530 min
True to FormScaling Your Practice: How to Be a Jeopardy Champion2020-07-2930 min
True to FormWe Are Essential Successful practice owner and nationally recognized master injector & trainer, Tara Delle Chiaie, talks about how to be resilient in the face of adversity. Tune in to hear how she leveraged her background in primary care to keep her New Hampshire-based practice relevant during the shutdown, how to shift your "sales" mindset to deliver a red-carpet experience every time, and why she firmly believes aesthetic medicine is essential for the overall health & well-being of her patients.2020-07-1637 min
True to FormTurn Your Anxiety into a Strategy Host Tim Sawyer has a heart-to-heart conversation with our #TrueToForm family to reflect back on what the elective medical community has endured over the last four months. From how to channel anxiety to improve your business, lessons learned along the way, and the critical role that patient communication will continue to play in the future of your practice, this episode serves as a reassuring reminder for all of us to keep pushing forward.2020-07-0943 min
True to FormIt's Not Selling...It's Educating2020-07-0230 min
True to FormSimpler is More, with the Real Dr. MiamiCelebrity surgeon does rare interview with Tim Sawyer: Discover the philosophy behind the success of the most recognized plastic surgeon in America -- his big why, his vision for the future of less sales & a more efficient, direct doctor-to-patient experience. Bonus - he also shares his favorite rapper! 2020-06-1829 min
True to FormA Reopening Case Study: The Challenges & Successes2020-06-0530 min
True to FormThe Comeback is Greater than the Setback2020-05-2838 min
True to FormMonetizing Your Passion in Business & LifeAward-winning Beverly Hills dentist, Dr. Kourosh Maddahi, comes on this week's episode of #TrueToForm to share why finding and sticking to your passion is the most valuable investment you can make to your business. Also, tune in to hear some practical tips around patient hygiene and safety you can implement in your practice today. 2020-05-1439 min
True to FormUnbridled Courage In honor of Autism Awareness Month, Clementine Bentley, successful practice owner and skilled esthetician, joins True to Form to talk about her journey from being born with Fragile X autism to becoming a driven entrepreneur in aesthetic medicine. Tune in today to hear her inspirational story in one of our most powerful episodes yet...2020-04-3042 min
True to FormInside Millennial Buying Behavior...from a MillennialHost Tim Sawyer chats with successful Millennial and Crystal Clear Marketing Director, Audrey Neff, in this week's no-filter episode to gain industry insight straight from the horse's mouth. Hear her thoughts, choices, turn-ons, and turn-offs, when it comes to choosing an aesthetic provider and tips to grow your Millennial patient base. 2019-05-2934 minTrue to FormInside Millennial Buying Behavior...from a MillennialHost Tim Sawyer chats with successful Millennial and Crystal Clear Marketing Director, Audrey Neff, in this week's no-filter episode to gain industry insight straight from the horse's mouth. Hear her thoughts, choices, turn-ons, and turn-offs, when it comes to choosing an aesthetic provider and tips to grow your Millennial patient base. 2019-05-2934 min