Shows
Atlantis Audio SpaFan Noise | Relax your Mind | Sleep Better | White Noise | 60 MinutesFan Noise | Relax your Mind | Sleep Better | White Noise | 60 Minutes
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2023-01-231h 03
Atlantis Audio SpaUnderwater | Water Sounds | Ocean Sounds | Sleep Better | Focus | Study | White Noise | 60 MinutesUnderwater | Water Sounds | Ocean Sounds | Sleep Better | Focus | Study | White Noise | 60 Minutes
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2023-01-141h 02
Atlantis Audio SpaRefrigerator Sounds | White Noise | Sleep Better | Reduce Anxiety | Relax your Mind | 60 MinutesRefrigerator Sounds | White Noise | Sleep Better | Reduce Anxiety | Relax your Mind | 60 Minutes
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-12-191h 08Atlantis Audio SpaHeater Sound | Relax your Mind | Focus | Work | Sleep Better | White Noise | 60 MinutesHeater sound to help you sleep better, relax your mind, and focus more & work
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-12-121h 04
Atlantis Audio SpaTrain Sound | Concentrate | Focus | Work | Sleep better | Reduce Stress | Reduce Anxiety | White Noise | 60 MinutesTrain Sound | Concentrate | Focus | Work | Sleep better | White Noise | 60 Minutes
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-12-051h 06
Atlantis Audio SpaShower Sound | Relax your Mind | Reduce Anxiety | Meditate | White Noise | 60 MinutesShower Sound | Relax your Mind | Reduce Anxiety | Meditate | White Noise | 60 Minutes
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-11-301h 01
Atlantis Audio SpaFocus | Concentrate | Sleep Better | Meditate | Vacuum Cleaner | White Noise | 60 minutesWhite noise to help you concentrate, sleep better & meditate.
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-11-211h 06
Atlantis Audio SpaWaterfall Sound | White Noise | Relax your Mind | Focus | Sleep Better | 60 minWaterfall Sound | White Noise | Relax your Mind | Focus | Sleep Better | 60 min
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-11-1659 min
Atlantis Audio SpaRelax your Mind | Rain sounds | Focus | Concentrate | Sleep Better | White NoiseRelax your Mind | Rain sounds | Focus | Concentrate | Sleep Better | White Noise
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-11-101h 01
Atlantis Audio SpaReduce Anxiety | Calm your Mind | Ocean Waves | Study | Find Inner Peace | White Noise | 60 minutesReduce Anxiety & Calm your mind. Sleep Better & Find Inner Peace. Concentrate & Study. Focus & Work. Ocean Waves ( White Noise )
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-11-091h 00
Atlantis Audio SpaSleep Better | Study | Release Stress | Relax | White Noise | 60 minutesSleep Better | Study | Release Stress | Relax | Sooth Mind | White Noise
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-11-031h 02
Atlantis Audio SpaCalm your mind | Sleeping sounds | White Noise | Relaxation | 60 minutesCalm your mind with relaxing white noise. This is good for studying, sleeping or relaxing .
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Send in a voice message: https://podcasters.spotify.com/pod/show/augustine-kiama/message2022-06-261h 00
The Marketing Podcast - Digital Marketing tips and insightsEP 217 : PPC Activation | How to set up for a good ROASAgency : Savadigital.ioPPC, SEO, SMM, Inbound, Web Design . Take your Business to the next level with a data driven agency that has a track record for high performance.Email : Hello@savadigital.ioBusiness & Podcasting InquiriesSocial Media : Augustine Kiama2021-09-3014 min
The Marketing Podcast - Digital Marketing tips and insightsEP 211 : How important are Core Web Vitals for SEO ? | SEO seriesAgency : www.savadigital.ioEmail : augustine@savadigital.ioYoutube : Augustine KiamaPartner : www.rhetoricgroup.com - Website Hosting2021-08-1209 min
The Marketing Podcast - Digital Marketing tips and insightsEP 205 : Is Nitropack.io a Black Hat Technique ? | SEO ExplainedGet in touch :Youtube : Augustine KiamaWebsite : Savadigital.ioEmail : info@savadigital.ioBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.2021-06-3008 min
The Marketing Podcast - Digital Marketing tips and insightsEP 203 : Developing a Growth-Driven Website DesignGet in touch :Youtube : Augustine KiamaWebsite : Savadigital.ioEmail : info@savadigital.io2021-06-1614 min
The Marketing Podcast - Digital Marketing tips and insightsEP 202 : Is Clubhouse scalable ?Get in touch :Youtube : Augustine KiamaWebsite : Savadigital.ioEmail : info@savadigital.ioBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.2021-06-1408 min
The Marketing Podcast - Digital Marketing tips and insightsEP 201 : How to speed up your wordpress website | SEOSlow websites cost businesses $2,400 per second in lost revenue. So, you need to speed up your website if you want to stay competitive, especially because Google will look into Site Speed in their upcoming core update. The average website loads at a snail's pace of 2 seconds per page load. That means it takes your users more than 4 minutes to read an article on a typical site - and they'll give up long before that happens.Get in touch :Youtube : Augustine KiamaWebsite : Savadigital...2021-06-0111 min
The Marketing Podcast - Digital Marketing tips and insightsEP 168 : Introducing Back to Business PodcastWe have all had a time in our lives where we desired to start our own businesses and flip our ideas into reality. Most times the process of realisation of our ideas is faced by countless hurdles that lead to a premature downfall of our businesses.Welcome to the very first episode of the Back to Business Podcast by Jacquelyne Sonda and Augustine Kiama. We are a team of Marketing professionals with the ambition and urge to help businesses of all sizes and structures achieve their goals.Every week...2021-03-0816 min
The Marketing Podcast - Digital Marketing tips and insightsSEO unpacked | On-page | How toIn this episode I go back to the basics of Search Engine Optimisation, explaining the fundamentals to the audience that might not fully understand what SEO is or those who need clarity on the topic. This is a new format that will be on podcast where I recap what the previous episodes have been about and dive deeper into the topics giving much needed explanation and clarification with relevant examples. For more information head on to www.siftgroup.net or find me on social media @augustine_kiama2020-08-2420 min
The Marketing Podcast - Digital Marketing tips and insightsMonetising your Podcast | How toStarting a podcast can be an important online strategy for your personal brand and your business, however, you need to get into podcasting for the right reasons and also strategise on what you want to get from it.Monetising your podcast will require you to have an engaged audience, which if you are generally not popular on the internet, will require you to have a marketing strategy. Most importantly when it comes to podcasting is consistency and quality content. A lot of podcasts have a lifespan of 7 episodes and if you can do more in a consistent...2020-08-1209 min
The Marketing Podcast - Digital Marketing tips and insightsinPowered | AI driven Marketing SolutionThis week on Marketing :1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television. 2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their...2020-08-1105 min
The Marketing Podcast - Digital Marketing tips and insightsinPowered | AI driven Marketing SolutionThis week on Marketing :
1. UK introduces HFSS Ad ban : The United Kingdom is introducing an Ad ban/constraints on high fatty, sugary and salty foods in an attempt to curb obesity in the population. Ads such as " Buy 1 get 1 free" on HFSS will be eliminated from television.
2. inPowered : AI marketing solution introduces a 15 second engagement measure that prompts website users with CTAs that lead them further down the sales funnel. This is as an attempt to disqualify CPCs and CPMs as vanity metrics. Brands working with inPowered have reported a double rise in their CTRs2020-08-1105 min
The Marketing Podcast - Digital Marketing tips and insightsWhat 1,400 backlinks have done for my Digital AgencyIn this episode I explain what 1400 backlinks according to Ahrefs & Ubersuggest have done for my website www.siftgroup.net in terms of search ranking on Google & Organic traffic. This number might sound huge to some website owners or maybe even too little to website owners with authoritative domains. The lesson here is for you to understand that you can rank organically higher on search engines through consistently putting out quality content, practicing white hat SEO & having a little bit of patience. This will always ensure that you are on the safe side of the Google algorithm & webmaster guidelines & its...2020-08-0508 min
The Marketing Podcast - Digital Marketing tips and insightsHow Peloton found success from changing their price & the latest on Digital MarketingIn this episode I do a case study on Peloton, an indoor fitness company that was founded in 2012 in New York & how it was able to find success through an alteration in their pricing strategy. Remember the 4ps in Marketing, Product, Placement, Promotion & Price, this is an example of how important getting the 4ps right can be for your business.
In the second part of session I talk about the latest news, trends and updates in the digital space and what you can do to take advantage of them.
Did you enjoy the episode ? kindly ra...2020-07-3112 min
The Marketing Podcast - Digital Marketing tips and insightsWhat do Digital Marketers do ?In this episode I go through the some of the duties digital marketers are tasked to do whether in a small business, large corporation or as a freelancer/self-employed. The purpose of this episode is to give you a better understanding of what we do as digital marketers and what you can expect to do in your career as a digital marketer.
Remember to head on to www.themarketingpodcast.live for more info & subscribe to our newsletter.
Support the podcast by giving it a rating, review or sharing it on your social platforms. You can r...2020-07-2810 min
The Marketing Podcast - Digital Marketing tips and insightsWhy your Facebook Ads are not converting & how to fix thatIn this episode I discuss some of the reasons why your facebook ads might not be working and simple steps on how you can fix that & improve your Ad performance. Time stamp : ( 01:20 ) Introduction (01:58 ) There are 2.6 billion people estimated to actively use Facebook every single month as of 2020 ( 02:40 ) Targeting the wrong audience to gain a higher reach is costly & ineffective ( 05:15 ) Define your Buyer's persona by simply looking at traits & characteristics that identify your ideal customer ( 07:40 ) Creating non-clickworthy Ads will affect your Ad performance regardless of how good your targeting is ( 08:28 ) Carry out experiments as often as possible to find out wh...2020-07-2410 min
The Marketing Podcast - Digital Marketing tips and insightsFiverr Experience & Tips after 90 days3 months ago I started the 30-day Fiverr challenge & I vowed to inform my audience on my experience, progress and give out any tips that I find useful while using the platform. 30 days turned into 60 days and then 90 days and rightfully so based on my learning curve, Fiverr algorithm and other factors. In this episode I talk about the experience and tips that I believe can be useful to you who are contemplating on getting on Fiverr.
Sponsors for this episode are the Ever Collection, you can get 15% off your sunglasses from them with the discount code SIFT15 o...2020-07-2110 min
The Marketing Podcast - Digital Marketing tips and insightsHow to avoid Black Hat SEO & more on Google webmasterIn the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we discuss what you can do to avoid Black Hat SEO and getting penalised by Google as a result. Dubious methods like creating link farms, paid links, link endorsements and scraping content from other websites are some of the topics that fall under SEO. In order to stay up to date with Google webmaster guideline click here
Did you find this episode informative or helpful ? Let me know ! Share it on social media and...2020-07-2009 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 82 : Black Hat SEO, why you should avoid it ?In this episode I go through what is termed in Digital Marketing as Black Hat SEO. As much as Black Hat SEO will help you generate tons of traffic to your website and in a very short span of time, it can easily damage your overall SERP quality as this goes against Google's Guidelines. You will get to know the types of Black Hat SEO and maybe you are already committing these offences without knowing. Listen in to get the full information.
Our sponsor today The Ever Collection is giving out a 15 % discount on sunglasses using this...2020-06-3012 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 81 : Instagram Reels and Google Ads in 2020In this episode I go through some of the updates and latest news that have taken place recently. Instagram has officially released a new feature on their app called "Reels", this was first tested out in Brazil and after a successful launch they released to other parts of the world. Reels is similar to TikTok in terms of its functionality but what does this mean for TikTok ?
CNBC reported a drop in Google Ad revenue in the recents times by 5.3 % due to the impact of the current pandemic. What does this mean for advertisers and CPM rates ?2020-06-2906 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 80 : Xenia Muntean (CEO, Planable ) Innovating the Marketing IndustryIn this episode we are joined by Xenia Muntean, CEO, Planable, who shares with us her story cofounding Planable and some of the innovations she and her team have been able to introduce in the Marketing industry. Planable is a content review and marketing collaboration platform used by over 5000 teams.
Xenia Muntean has been recognised by Forbes 30 under 30 in Media & Marketing and has gone ahead to speak at various venues including Cannes Lions in 2018. She is a graduate of the Tim Draper's Startup Academy in Silicon Valley and prior to that she holds a degree in Mass C...2020-06-1144 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 79 : Crushing it ! - Book Review - Gary VaynerchukIn this episode I go through one of Gary Vaynerchuk's bestselling publish, Crushing it ! Gary Vee released Crushing it ! in 2017 as a follow up of Crush it ! which had come out years earlier. The book features real life stories of entrepreneurs who used Crush it ! as a catapult to their career and their advice to readers. Reading such books should always be a source of inspiration, less fluff and should give you ideas or fresh perspective to pursue your goals. Less reading, more action !
For more info head on to www.themarketingpodcast.live
You can s...2020-06-1008 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 78 : 4 ways to Omnichannel & Creating more contentIn this episode I go through four ways you can use to become omnichannel and create more content. Creating content can become tedious especially if you don't have a team behind you. However, there are tips and tricks you can use to stay ahead of your game without necessarily spamming your audience .
Do you have any question ? send me an email to augustine@siftgroup.net or tweet me @augustinekiama
For more info head on to www.themarkertingpodcast.live and subscribe to our weekly newsletter on marketing & entrepreneurship.
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Send in a voice message: https://a...2020-06-0906 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 77 : Why you need a websiteIn this episode I go through some of the reasons why you need your own website. Digital presence has become really important in this era and not being available on the internet might have the impact of you missing out on opportunities and not being able to present yourself fully. Do a simple Google search of your name and find out what information, if any, comes out on the first page of Google SERP. Are you content with what you've found ? If yes, well and good, if no, then you really want to work on your personal branding.
2020-06-0311 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 76 : Google Search Ranking Algorithm updateAs of May 2020, Google came out with their plan to update their search ranking algorithm in 2021. The main focus in their algorithm roll out is on page experience, how good are visitors able to engage with content on your website and get valuable information. They further talked about the core web vitals we should focus on i.e :
Loading time ( 2.5 secs = Good , 4 secs = Poor )
interactivity ( First input delay : 100ms= Good , 300ms = Poor )
Visual stability
Google will still prioritise quality content, so you still want to make sure you are giving tons of value to your visitors
For more info head on to www.thema...2020-06-0204 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 75 : Using structured data to boost your SEO ( FAQ Schema )FAQ schema has become quite popular recently, based on the acknowledgement it gets from the Google algorithm so you really want to give it a second thought as a digital marketer. However, every time a new algorithm update pops up, a lot of these websites start optimising for it ,so the earlier you optimise the better your chances of ranking higher on SERP. In this episode I explain what an FAQ Schema is, how it works on Google and how you can integrate it on a Wordpress website.
Head on to www.themarketingpodcast.live for more info2020-05-2708 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 74 : Long-tail Keywords vs Short-tail Keywords ( SEO )If you are starting out in Content SEO, then understanding Long-tail & Short-tail Keywords and their resulting effect on your website discovery on SERP is very important. In this episode I explain both Short-tail & Long-tail Keywords, their pros and cons and how you can integrate both to help you generate more traffic for your website.
Incase of any question or professional enquiry send me an email augustine@siftgroup.net
For more info and for our weekly newsletter head on to www.themarketingpodcast.live
You can find me on twitter @augustinekiama . Be sure to rate, r...2020-05-2610 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 73 : Multi-level Marketing Scams ( Red Flags )Episode 73, I talk about Multi-level Marketing scams, what MLM is, how to identify MLM scams and my experience at an MLM workshop in Frankfurt 2018. This episode is meant to be informative and educative and at no point is it a professional advice. During this pandemic in 2020 a lot of people are going through a financial recession and constraints and it is highly likely that more MLM scams will show up and take advantage of innocent citizens. Be careful and diligent. Process Over Outcome.
Send in your questions to augustine@siftgroup.net
For more info head on...2020-05-2520 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 72 : Coca Cola Marketing Case Study ( What you should emulate )Coca Cola has always been an interesting marketing case study based on the several marketing campaigns that it has carried out over the years and how that has impacted its brand perception. In this episode I go through some of the campaigns that were carried out, outlining the marketing and branding strategy behind them and what we can emulate as marketers and entrepreneurs.
For more information head on to www.themarketingpodcast.live and also subscribe to our weekly newsletter.
You can find me on twitter @augustinekiama & also send me an email to augustine@siftgroup.net 2020-05-2208 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 71 : Fiverr update + What's next for my Digital Ad AgencyIn this episode I update you on my progress on the 30-day fiverr challenge and also what I plan on doing with my Digital Ad Agency " SIFT ". As you all know I started an Ad agency in December of 2019 & I also updated you guys on how I got my first client and also the challenges I constantly face running a Business startup as a sole-proprietor. If you are still a student then this episode will be very much relatable to you.
Send in your questions to augustine@siftgroup.net & also find me on Twitter @augustinekiama
D...2020-05-2010 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 70 : 5 ways AI will impact Digital MarketingIn this episode I talk about how AI has impacted & will impact digital marketing in the near future. AI is meant to make Marketing & Data processing much easier, however, it is worth mentioning that marketers need to iterate & integrate certain things to stay up to date with AI. This will include optimising for voice, integrating click funnels e.t.c
Mentioned in the episode :
Chatbot Integration
Targeted Ads
Targeted Content Marketing ( Salesforce study )
Voice Search ( Siri, Aide , Alexa )
Personalised Product Recommendation ( Behavioural patterns & Personal preferences )
For more info head on to www.themarketingpodcast.live
...2020-05-1906 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 69 : 3 simple steps to analyse & build high quality backlinksWhen it comes to SEO, on-page SEO is just not enough, you need to work on your off-page SEO & Backlinks play a major role in determining where your website ranks on Google SERP. It makes sense for someone else to link to content on your website like an article than for them to link to your product/service page. How can you build high quality backlinks with high authority websites in a cost-effective manner ? Listen in !
Head on to www.themarketingpodcast.live for more information & subscribe to our weekly newsletter.
You can find me on...2020-05-1807 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 68 : Personal Finance & Mental Health with Susan GichuruIn episode 68 we talk about personal finance and mental health with Susan Gichuru. She is a finance professional and a certified life coach from Nairobi, Kenya. She talks to us about managing our personal finances, the investment options that are available, why we should build an emergency fund and also being open about our mental health.
On her website www.speakuptalkback.com , she has created a platform where people are able to speak up about what they are going through, share their experiences & find assistance. On finance she offers a weekly IGTV called " Finance Friday " on her...2020-05-1536 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 67 : Website SEO Audit Tools under $100When it comes to SEO, you want to make sure you take all the right steps to ensure your website is ranking for the right keywords and that your domain is gaining authority in the industry. As a marketer you might not have a big budget to spend on SEO so here are a list of SEO tools you can use to audit your website.
For more info head on www.themarketingpodcast.live and subscribe to our weekly newsletter as well.
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this...2020-05-1405 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 66 : Why you should clean your Email listHaving an email list is an amazing marketing tool that you can use to spread information to your readers. Not only that, the Click Through Rate on Newsletters is slightly higher compared to other forms of marketing campaign. Now, the downside risk of newsletter marketing is a huge percentage of your readers not clicking through your email. This has the effect of causing your email to land into spam or junk folder the more people don't read you email. This is not good for your email marketing campaign and how to solve that is explained in the episode.
2020-05-1307 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 65 : Wordpress or Godaddy ?If you are contemplating to create your own website, you might be unsure which hosting provider or CMS to choose from. As of May 2020, there are multiple options when it comes to CMS, some of which I have already used and, as much as they offer the same services on the top level, they tend to differ when it comes to certain technical abilities that make them different from one another. For that reason, you should find the proper CMS for your website needs technical capabilities.
Visit www.themarketingpodcast.live for more info
send in yo...2020-05-1210 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 64 : Tik Tok for your businessI recently experimented on Tik Tok with my co-host on the Talk Football KE podcast on how Tik Tok works and how we can package and produce content on that platform. Tik Tok provides you with a good amount of reach to your content, more than any other social platform organically at the moment. Can a business use Tik Tok based on the demographic that is Tik Tok ? The answer to that question is yes, I explain further in the podcast on why your business should consider repackaging content for Tik Tok and the benefits of doing that.
2020-05-1115 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 63 : Beyond SEO with Click FunnelsYou've already done your SEO and your website is generating a good amount of traffic. The next task is to convert the traffic you are getting from leads into paying customers. There are creative ways marketers and sales people use to generate more leads and conversions on their website. A quick way to do that is integrating click funnels that capture the attention of your traffic and have them find their matching product/service.
There is a catch, you have to make your funnel as interesting as possible and as precise as possible to retain the interest o...2020-05-0806 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 62 : Starting out in Marketing ? Do this first !Starting out in marketing can be overwhelming for some, especially if you've just completed college. Unless you are certain on the marketing space you are going to pursue, whether it's SEO, Telemarketing, Copywriting, Product Marketing e.t.c it can become an overwhelming task. I had the same problem and how I solved that was to focus on one thing and become an expert at that before moving to the next part of Marketing. Listen in for more information.
Send in your questions to augustine@siftgroup.net
find me on twitter@augustinekiama
www...2020-05-0708 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 61 : Why your website isn't generating tons of organic search trafficIn order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for them as well. Website speed, Mobile-friendliness and integrating for voice technology are some of the topics we've constantly emphasised. These and much more as discussed in the...2020-05-0606 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 60 : Advanced SEO guide for your WebsiteSearch Engine Optimisation is a crucial step to making your website rank higher on search engines like Google or Bing. The criteria or requirements that search engines like Google use to determine where your website should rank keeps changing over time with the improvement of technology and its adoption. Think of how voice is starting to find a buzz around the marketing space and how businesses are preparing themselves for the adoption of voice technology, well, Google is not any different, with tools like FAQ on your website, Google is able to rank your website higher based on the...2020-05-0207 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 59 : Should you start a Podcast in 2020 ?If you are asking yourself whether it's worth it to start a podcast in 2020, the answer to your question is YES. Podcasting is about building a listening audience behind what you do or are passionate about. Podcasts have been around for some time and the industry is slowly getting saturated but like any other social media channel, creating value and being consistent will gather you a sustainable audience over time. This will make people know about you, what you do and can have a huge impact on your brand as well. It might take a while to see your...2020-05-0108 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 58 : Digital Marketing Trends in 2020The digital marketing space has experienced significant changes in technological advances in the recent months. In 2020 and over we expect the integration of various digital marketing concepts and tools by businesses and organisations. Video content is expected to take over written content in terms of user engagement and percentage conversions , expect more video based ads on your social platforms. Chatbots will cut customer support costs up to 30% and we will see an increase of them on apps like messenger and websites. TikTok currently boasting over 800 million users will see a huge flow of content and brands raising awareness of...2020-04-3005 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 57 : User Experience or Consumer Experience ?UX & CX are both essential parts of a good marketing concept and strategy. More often than not, both terminologies get interchanged for their definitions and this is purely based on the similarities of the two. However, UX is part of CX and striking a balance on both has the effect of improving your brand equity and sales traction. A research that was done on the two showed that 86% of customers were willing to pay more for a better CX and UX and were also much more willing to become returning visitors/users/customers.
Send in your questions...2020-04-2809 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 56 : Getting started on Fiverr as a CreativeIt's now 3 days since I started the 30 day Fiverr challenge with you guys and I have to say there isn't a lot to report on at the moment. In this Episode I simply explain the process of getting started on Fiverr and my experience so far and a few tips on what I have learnt about the platform. Subscribe to stay informed on every time I post content and stay tuned for more. Enjoy the episode .
#marketing #fiverr #digitalmarketing #business
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast...2020-04-2708 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 55 : Working on Fiverr for 30 daysI will be working on fiverr for the next 30 days and documenting my experience so that all of you are informed. The purpose of this is to shade light to anyone who is looking into freelancing and probably help them get started. I don't know what to expect from fiverr and whether or not I will be able to convert sales, however, the thrill of hustling for me as well as some of you is enormous. Subscribe to the Newsletter on www.themarketingpodcast.live and the podcast to be informed and up to date.
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The Marketing Podcast - Digital Marketing tips and insightsEpisode 54 : Converting your Lead Gens ( SIFTGroupX )There are different ways and methods to convert clients from lead generation tactics into paying-clients. Well, easier said than done, I had a problem converting leads and tried every single tactic to get clients to know about me, what I offer and get them to pay. Ideally it means I suck at sales, which is true, however, I have had to learn that the hard way but the rewards of that are starting to show. Here are some of the mistakes I made and what you can do to improve your conversions.
More information on www.themarketingpodcast.l...2020-04-2212 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 53 - Website Morphing for improved UX21st century marketing is broadly targeted on personalisation and improved user experience. Website morphing has been a way for marketers and businesses to enhance that and improve lead conversions. A study made by MIT shows a 21% increase on purchase tendency made by consumers to whom landing pages are personalised for them. How can you go about that and implement that ? More explained in the episode and in the next episodes as well.
More information on themarketingpodcast.live Sign up to stay up to date whenever we publish fresh content.
Social Media @siftgroupx
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Send...2020-04-1907 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 52 - Marketing Advice I got from Eric Siu ( Founder Single Grain Los Angeles )One problem a lot of us marketing professionals face is the fact of not knowing where to start from in our marketing career. There is simply a lot to learn in Marketing and being an expert at everything seems rather confusing if not impossible. I have had the same problem as I am at the entry level of my marketing career and I got the privilege of getting a response from Eric Siu on this question. It does not have to be complicated and one thing Eric shared was focusing on one subject at a time. Start for example...2020-04-1608 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 51 - Webvan Case Study ( Marketing Disaster )In this episode you'll learn on the importance of proper planning in business together with quality marketing integration and how that positively impacts your business. We review a case study on Webvan, an online grocery delivery company that was operational in the late 90s and early 00s. Despite its failure, Webvan has a unique story that changed the perspective of business stakeholders and the dynamics of business operations. We can derive a lot of quality information and knowledge from their story and if you want to read more, you can read The Startup Owners Manual by Steve Gary Blank.2020-04-0614 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 50 : Should you simply pay Google & avoid SEOI received a question on why it's important to go through the hassle of doing SEO which takes a ton of work and patience whereas paying Google Ads will still rank you at the first page of their Search Engine Result Page. This is a valid question and it's always very interesting to listen to the perspective other people have on different subjects. The short answer is, SEO is playing the long game and generates genuine organic traffic that gives you an edge over your competition. More of my opinion on the subject is in the episode.
...2020-03-3108 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 49 - 5 Growth Tools for your businessHey Marketing Podcast Listeners, Here is a list of growth tools discussed in Episode 49 ;
1. Ubersuggest 2. Google Analytics 3. Hello Bar 4. Mail Chimp 5.Ahrefs
Subscribe to our newsletter on www.themarketingpodcast.live to get informed on content we put out.
You can find us on social media @Kiama_junior, @siftgroupx
Enjoy the Episode.
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2020-03-2809 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 48 - Creating High Quality BacklinksOff-page SEO involves tactics that are indirectly related to your website. This involves link building or creating of backlinks from your websites and in a time where every other website is competing for specific keyword rankings, it makes much more sense to improve your off-page SEO performance and outrank your competitors.
Google introduced a software called Penguin in 2012 that basically crawls through websites to find any form of backlink manipulation on websites and inherently penalise websites that went against their guidelines. So you want to carry out proper and high quality backlink building and avoid penalties such as...2020-03-2308 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 46 - Why CTR is important in MarketingEpisode 46 is an introduction to CTR or Click Through Rates and why it is important to understand this metric in Marketing. In simple terms, how many users click through your ad or links after being exposed to them either through online ads or newsletter marketing and what these numbers mean for your business and Marketing Campaign. We also introduce our Sport Podcast Talk Football KE in this episode.
Find us on social @SIFTGroupX, @Kiama_junior
Support us on Patreon : https://www.patreon.com/SIFTPodcast
More info at : www.siftgroup.net
Enjoy t...2020-03-0909 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 45 - SIFT auf Deutsch - Einführung in die Welt des MarketingsWe discussed whether we should implement german as a language of instruction and communication on the SIFT Podcast and we decided to embrace the idea. This episode is a pilot introduction of what is to come at a later date. Our aim is to build a german speaking audience and community as well as share information between both of our audience group.
Find us on social @siftgroupX, @Kiama_junior
Support this channel on patreon : https://www.patreon.com/SIFTPodcast
More info ; www.siftgroup.net
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Send in a voice message: https://anchor.fm...2020-03-0909 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 44 - Minimum Viable Customer & Product Market FitLooking at a business model canvas, how do we define our customer segment, what are the characteristics that group our customer segments together and how do we go about defining our minimum viable customer and effectively match them to our Minimum viable product and find product market fit. All these and much more answered in this episode.
Send in your questions to augustine@siftgroup.net
Follow us on social @siftgroupx & @kiama_junior
Become a Patron & support this channel on Patreon https://www.patreon.com/SIFTPodcast
www.siftgroup.net for more info.2020-03-0613 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode 43 - Intergrating Google Analytics on GodaddyIf you have your website built on Godaddy or are planning to create your own website using Godaddy, Google Analytics is an important Data Collecting Instrument that you want intergrated on your website. This will help you track consumer behaviour on your website, bounce rate, session time e.t.c & improve on your Landing Pages which leads to efficiency on your Marketing Campaigns, Customer's LTV & much more.
For any questions send us an email to augustine@siftgroup.net
Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast
Follow u...2020-02-2307 min
The Marketing Podcast - Digital Marketing tips and insightsEP 42 - Marketing for SaaSMarketing has been known to work well with tangible products & a lot of content & expertise are geared towards Product Marketing & Brand awareness, however, what about Software & how do you & your business effectively carry out a marketing campaign & improve overall Brand Equity for your business & software ? Listen in !
Send in your questions to augustine@siftgroup.net
Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast
Follow us on social @SIFTGroupX & @Kiama_Junior
Subscribe to our weekly newsletter on www.siftgroup.net
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Send in a voice...2020-01-3017 min
The Marketing Podcast - Digital Marketing tips and insightsEP 41 Hurdles to overcome as a Solo EntrepreneurEntrepreneurship is a calling for some of us, however, the path to succeeding is not necessarily rosy & sweet & that's where tenacity & passion kicks in. In this episode I share some of the challenges and hurdles I have faced as an entrepreneur & what you can prepare for before deciding to become the so called solopreneur.
Send in your questions to augustine@siftgroup.net
Become a Patron and support this channel on Patreon https://www.patreon.com/SIFTPodcast
Enjoy the episode !
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Send in a voice message: https://anchor.fm/augustine-kiama/message...2020-01-2916 min
The Marketing Podcast - Digital Marketing tips and insightsEP 40 - Can business be taught at University & how I topped my class from watching Shark TankThis Episode is a special one & also one that I was skeptical on doing, reason being, there is a lot of noise when it comes to the relevance and structure of the education system & the different perspective everyone has on this topic. We can agree to disagree, however, my perspective is based on looking at the grand scheme of things from both sides of the coin & deriving conclusions from my own experience together with statistics on Business performance in relation to the academic level of the founders.
This is not an incentive to drop out of school...2020-01-2721 min
The Marketing Podcast - Digital Marketing tips and insightsEP 39 - Lessons learnt working in a Family BusinessThe SIFT Podcast is all about sharing information, engaging, learning & growing as a community. In this episode I share my experience & lessons I learnt working in a family business at a young age & the mindset shift & perspective it gave me, laying the foundations for me to do certain things later on.
Send in your questions, suggestions & inquiries to augustine@siftgroup.net
Also follow us on social media @kiama_junior & @SIFTGroupX.
Like,share & Leave a review. Thank you for your attention, now listen in !
Enjoy the Episode.
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Send in a v...2020-01-2417 min
The Marketing Podcast - Digital Marketing tips and insightsEP 38 Lean Marketing, understanding the concept.Lean Marketing isn't something new in the marketing industry, however, it's a marketing methodology similar to " Lean Canvas " where a lot of pivoting & iteration is practiced. The grand scheme of going lean is improving efficiency on Marketing Campaigns, implementing what works & disregarding what doesn't.
Enjoy the Episode !
Send in your questions & business inquiries to augustine@siftgroup.net
website www.siftgroup.net
Social Media @Kiama_junior & @SIFTGroupX
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclu...2020-01-2210 min
The Marketing Podcast - Digital Marketing tips and insightsEP 37 This is Marketing by Seth Godin - Book ReviewThis is Marketing by Seth Godin is a book I recently bought & read as part of my Personal growth plan. Thanks to Amazon Audible, it's becoming easier to read books anywhere, anytime & whilst multi-tasking as well. This goes to show you how "Voice" from a marketing perspective is slowly gaining relevance & leverage over visual & written content.
I really like the perspective on Marketing that Seth Godin shares with us in the book. Marketing operates in a sort of grey area where SMEs don't necessarily understand what to look for in Marketing & Marketers tend to focus on short t...2020-01-2020 min
The Marketing Podcast - Digital Marketing tips and insightsEP 36 Traditional Marketing , is it worth your penny ?Traditional Marketing has faced a couple of backlashes trying to keep up with technology & what is known as " Modern day Marketing ". Is it still worth pursuing traditional marketing services like Television or Radio in 2020 ? My thoughts on that are explained in the Episode. Send us your questions to augustine@siftgroup.net. Social Media @Kiama_junior & @SIFTGroupX.
Visit our website www.siftgroup.net for more info & also check out Sava Enterprises Eldoret on our website. They deal in Stationery Equipment in Kenya & have been for over 10 years.
Enjoy the Episode !
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Send in a voice me...2020-01-1710 min
The Marketing Podcast - Digital Marketing tips and insightsEP 35 Understanding the Consumer Journey & reducing Bounce Rate %Does your business understand the various touch points their prospective consumers get in contact with before converting ? In this episode I dive deep into ways a business can optimize their online presence, improving the overall consumer experience & leading to lower bounce rates on their websites. Send us your questions to augustine@siftgroup.net Social Media @kiama_junior & @SIFTGroupX.
Subscribe to our weekly newsletter, where we get our community pumped with inspiration & insights on Business, Finance & Psychology. No, we do not send ads to our newsletter subscribers rather educate, inspire & learn from the community. Head on to www...2020-01-1616 min
The Marketing Podcast - Digital Marketing tips and insightsEP 34 Brand Activation for SMEsBrand Activation in simple non-marketing terminologies is the process of creating Brand Awareness behind a lifeless or existing Brand looking into improving their Brand Equity. It's a very critical part in Marketing because if done wrong can be detrimental, however, going about it the right way can be used as a leverage in customer acquisition & retention.
Send us your questions to augustine@siftgroup.net. Social Media @Kiama_Junior & @SIFTGroupX
Website : www.siftgroup.net ( Subscribe to our mailing list )
Enjoy the Episode !
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Send in a voice message: https://anchor.fm/augustine-kiama/message2020-01-1515 min
The Marketing Podcast - Digital Marketing tips and insightsEP 33 The subtle art of not giving a **** & achieving true identityWe talk about working on ourselves, our dreams, our personal goals but never get started because of FEAR. Fear of what the society thinks. fear of failure, fear of rejection. These feelings and emotions are very human, however, learning to control them will propel our true identity & support our vision. Send your questions to augustine@siftgroup.net. Follow us on social @kiama_junior & @siftgroupx. Website : www.siftgroup.net to join our subscriber list & book an appointment with us allowing us to take care of your marketing needs. Enjoy the Episode !
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Send in a voice message: https://anchor...2020-01-1410 min
The Marketing Podcast - Digital Marketing tips and insightsEP 32 Search Engine Optimisation for 2020SEO or Search Engine Optimisation is a great tool to market content on your website. When done correctly it will boost the number of organic traffic to your website & also solidify your online presence. Google uses this to rank websites on their search results & for 2020 there are certain market trends to look out for as mentioned in the episode. Send us your questions to augustine@siftgroup.net & subscribe to our newsletter on www.siftgroup.net to be informed on the latest updates. Find us on social @kiama_junior & @siftgroupx. Leave a review & enjoy the episode !
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Send in a...2020-01-1309 min
The Marketing Podcast - Digital Marketing tips and insightsEP 31 Psychology behind the Real Estate Crisis 2007/08In this EP we talk about psychology when it comes to business & investing. We give the examples of the housing market collapse in the USA & the recent Bitcoin bubble bust.
For more info send me an email to augustine@siftgroup.net.
Social Media @Kiama_junior & @siftgroupx.
Enjoy the Episode
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2020-01-1116 min
The Marketing Podcast - Digital Marketing tips and insights#30 How Brands make us pay 10x the priceBuilding a solid relationship with your consumers is what branding is primarily meant to accomplish. Certain businesses do that really well and as consumers we never question whether we are being overcharged for certain products or services. This has a lot to do with our cognitive thinking and what we perceive to be just & fair depending on the environmental setting. Let's dig deep & see how this works.
Follow us on Social @Kiama_junior , @SIFTGroupX
Email : augustine@siftgroup.net
website : www.siftgroup.net
Make sure to like, subscribe, leave a review & comment & also share the episode with your friends.
Enjoy the...2020-01-0507 min
The Marketing Podcast - Digital Marketing tips and insights#29 Get to know me Tag - SIFT 2020 Special2020 is finally here & SIFT is excited to have the family back with us as we continue to give value and grow as a family #Siftizens. What better way to kick off the new year than a podcast episode to get to know the voice behind the podcast. More valuable episodes are on the way this year so make sure to subscribe, like, comment and leave a review on our podcast channel. If you have any questions or seek consultancy in Marketing, send us an email augustine@siftgroup.net. Engage with us on social @Kiama_junior & @SIFTGroupX. Enjoy the episode !
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The Marketing Podcast - Digital Marketing tips and insights#28 Cognitive & POS MarketingCognitive Marketing has gained a lot of attention and application in the world. In this episode we define what cognitive marketing entails together with Point of sale Marketing or POS Marketing. Like, subscribe and share ! Contact : Email augustine@siftgroup.net Instagram @Kiama_junior & SIFTGroupX Website www.siftgroup.net
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-12-3120 min
The Marketing Podcast - Digital Marketing tips and insightsEpisode #25 - Flick Store Kenya - eCommerceIn this podcast episode, Chris and Arnold, the founders of Flick Store Kenya, an online shopping platform and app that allows consumers to become online vendors, talk about their business and experience. For more info head on to www.flickstoreke.com or send them an email to store@flickstoreke.com
Social Media @flickstoreke
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Follow us as well on our social media @siftgroupx & @Kiama_Junior or send us an email Augustine@siftgroup.net.
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-11-2816 min
The Marketing Podcast - Digital Marketing tips and insightsThe power of self awarenessThe power of self awareness by Augustine Kiama2019-11-2020 min
The Marketing Podcast - Digital Marketing tips and insightsThe power of self awarenessThe power of self awareness by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-11-2020 min
The Marketing Podcast - Digital Marketing tips and insightsBrand Equity-SIFTGroupX-Our next ProjectBrand Equity-SIFTGroupX-Our next Project by Augustine Kiama--- Send in a voice message: https://anchor.fm/augustine-kiama/message2019-11-1106 min
The Marketing Podcast - Digital Marketing tips and insightsBrand Equity-SIFTGroupX-Our next ProjectBrand Equity-SIFTGroupX-Our next Project by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-11-1106 min
The Marketing Podcast - Digital Marketing tips and insightsSupport system and Accountability ( Episode 19 )Support system and Accountability ( Episode 19 ) by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-09-2321 min
The Marketing Podcast - Digital Marketing tips and insightsSupport system and Accountability ( Episode 19 )Support system and Accountability ( Episode 19 ) by Augustine Kiama2019-09-2321 min
The Marketing Podcast - Digital Marketing tips and insightsEP 12 Passion trumps over adversityPassion trumps over adversity by Augustine Kiama2019-09-0423 min
The Marketing Podcast - Digital Marketing tips and insightsEP 12 Passion trumps over adversityPassion trumps over adversity by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-09-0423 min
The Marketing Podcast - Digital Marketing tips and insightsEP 11 Trading currencies ? Listen to this firstTrading currencies ? Listen to this first by Augustine Kiama2019-08-2815 min
The Marketing Podcast - Digital Marketing tips and insightsEP 11 Trading currencies ? Listen to this firstTrading currencies ? Listen to this first by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-08-2815 min
The Marketing Podcast - Digital Marketing tips and insightsEP 10 Saying NO to get tasks doneSaying NO to get tasks done by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-08-2015 min
The Marketing Podcast - Digital Marketing tips and insightsEP 10 Saying NO to get tasks doneSaying NO to get tasks done by Augustine Kiama2019-08-2015 min
The Marketing Podcast - Digital Marketing tips and insightsEP 9 self awareness in entrepreneurshipself awareness in entrepreneurship by Augustine Kiama
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-08-1228 min
The Marketing Podcast - Digital Marketing tips and insightsEP 9 self awareness in entrepreneurshipself awareness in entrepreneurship by Augustine Kiama2019-08-1228 min
The Marketing Podcast - Digital Marketing tips and insightsEP 2 Fundamental Analysis - FOMC & NFP explainedIn this EP I talk about fundamental analysis in Trading & explain deeper what the Federal Open Market Committee & the Non-Farm Payroll entail & how I go about them. Send me your questions to augustine@siftgroup.net. Subscribe to our newsletter on our website www.siftgroup.net to stay informed on the latest updates.--- Send in a voice message: https://anchor.fm/augustine-kiama/message2019-07-3116 min
The Marketing Podcast - Digital Marketing tips and insightsEP 2 Fundamental Analysis - FOMC & NFP explainedIn this EP I talk about fundamental analysis in Trading & explain deeper what the Federal Open Market Committee & the Non-Farm Payroll entail & how I go about them. Send me your questions to augustine@siftgroup.net. Subscribe to our newsletter on our website www.siftgroup.net to stay informed on the latest updates.
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Send in a voice message: https://anchor.fm/augustine-kiama/messageSupport this podcast at — https://redcircle.com/the-marketing-podcast-digital-marketing-tips-and-insights/exclusive-content2019-07-3116 min