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Verslo tribūnaJei nenaudojate DI skaitmeninėje rinkodaroje, kažką darote ne taip: kaip naudoti praktiškai gali kiekvienas?Dirbtinis intelektas (DI) vis labiau keičia rinkodaros pasaulį – padeda automatizuoti užduotis, kurti personalizuotą reklamą, generuoti turinį, analizuoti. Tai, kam anksčiau reikėdavo daug laiko ir išteklių, dabar atlikti tampa gerokai paprasčiau. „DI supaprastino procedūras, kai kurias technines užduotis, kurioms anksčiau reikėjo arba labai daug finansinių resursų, arba labai didelių žmogiškųjų išteklių, dabar galima padaryti greičiau, geriau, paprasčiau“, – aiškina skaitmeninės rinkodaros agentūros „APG Media“ vadovas Aurimas Paulius Girčys.2025-03-2440 min
The E-Commerce Profit Lab by APG MEDIAEpisode 8 - Small Business needs AI to surviveThis article from Verslo Žinios explores the increasing adoption of artificial intelligence (AI) by small and medium-sized enterprises (SMEs) worldwide. The article highlights the importance of AI for SMEs to remain competitive, citing research that reveals over 80% of SMEs believe ignoring AI can hurt their competitiveness. While many SMEs are actively implementing AI, there are challenges such as a lack of infrastructure, data management issues, and security concerns that prevent them from maximizing AI's value. The article emphasizes that AI tools offer significant potential for SMEs, especially in areas like automating tasks and personalizing customer experiences. The author concludes b...2024-10-2811 minThe E-Commerce Profit Lab by APG MEDIAEpisode 7 - Key factors driving the adoption of AI solutionsThe provided episode discusses the growing importance of artificial intelligence (AI) for small and medium-sized enterprises (SMEs). The article highlights how AI can be used to automate tasks, improve efficiency, and gain a competitive advantage. While many SMEs have already adopted AI solutions, the article emphasizes the need for greater awareness and understanding of the benefits of AI to fully leverage its potential. It also suggests that failure to embrace AI could lead to a significant disadvantage in the market. The article concludes by noting that a strong majority of SMEs plan to increase their...2024-10-2108 minThe E-Commerce Profit Lab by APG MEDIAEpisode 6 - AI for Small BusinessThe article discusses the increasing accessibility and benefits of artificial intelligence (AI) for small and medium-sized businesses (SMBs). Despite the perception that AI is only for large corporations, the article highlights numerous examples of successful AI implementations in small businesses, including a bakery that automated 70% of its inventory management and a boutique that increased sales by 30% through personalized recommendations. The article emphasizes that even small businesses can leverage AI to improve efficiency, reduce costs, and enhance customer experiences. The article also highlights the growing number of AI tools and experts available to SMBs, encouraging them to embrace AI for...2024-10-1413 minThe E-Commerce Profit Lab by APG MEDIAEpisode 5 - Artificial Intelligence in Lithuania88 percent of small businesses worldwide have already tested AI. In most cases companies have no idea what to do past this first test. Even if companies are adopting AI, people aren't using its full potential.Website: https://apg.agency/Linkedin: https://www.linkedin.com/in/aurimasgircys/Company Linkedin: https://www.linkedin.com/company/apg-media/2024-09-1606 minThe E-Commerce Profit Lab by APG MEDIAEpisode 4 - Lookalike audiences and Ads ScriptsHave you ever heard of Lookalike Audiences? No, it's not a group of people who look like celebrities, although that would be pretty cool. Lookalike Audiences is a powerful tool in the world of digital marketing that allows you to reach and engage potential customers who share similar characteristics with your existing customer base. It's like finding your business's doppelgangers and turning them into loyal customers.So how does it work? Well, it's all about leveraging the data obtained from your current customer signals. By analyzing the demographics, interests, and behaviors of your existing customers, you can...2023-11-0405 minThe E-Commerce Profit Lab by APG MEDIAEpisode 3 - Testimonials and Social ProofWelcome back to another episode of The E-Commerce Profit Lab. I'm your host, Aurimas, and today we have some exciting ideas to supercharge your digital marketing efforts. Tip number one: incorporating customer testimonials into your ad copies. You know, it's crucial to build credibility and trust with your potential customers. So why not let satisfied customers sing your praises? Include short quotes or snippets in your ad copies to show just how awesome your product or service is.Tip number two: highlight positive customer ratings and reviews. Social proof is everything, my friends. Incorporate star ratings o...2023-10-2805 minThe E-Commerce Profit Lab by APG MEDIAEpisode 2 - Daily DealsOffering daily deals that change regularly is a great way to keep customers coming back to your website. Take inspiration from the classic Deal of the Day concept. This involves offering a significant discount on a different product each day. This creates a sense of urgency and excitement among customers, encouraging them to visit your website regularly.Website: https://apg.agency/Linkedin: https://www.linkedin.com/in/aurimasgircys/Company Linkedin: https://www.linkedin.com/company/apg-media/2023-10-2206 minThe E-Commerce Profit Lab by APG MEDIAEpisode 1 - Sharing Pixel DataToday, I want to share with you a brilliant digital marketing idea that can help you expand your reach and connect with a whole new audience. It's called the Pixel Data Exchange Partnership.You see, collaborating with another company that has a similar audience but is not a direct competitor can do wonders for your ad campaigns. By exchanging Facebook pixel data, both companies can target new Facebook audiences and benefit from each other's customer insights. It's a win-win situation!Website: https://apg.agency/Linkedin: https://www.linkedin.com/in/aurimasgircys/Company Linkedin...2023-10-1405 min