Shows
MAPPED OUTStop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming NextWelcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't know you needed. If you've been wondering whether your goals still align with where you're headed (or if you're crushing them so hard you need to level up), this episode is your permission slip to realign and refocus.→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Frid...
2025-08-0522 minMAPPED OUTStop #15: The Safety Net Your Client Onboarding is Missing with Sarah StillWelcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their churn rate, this episode breaks down exactly how to nail the handoff from "yes" to delivery—and why this phase is actually your most important marketing.→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.Episode Highlights[00:01:17] Why client onboarding IS m...
2025-07-151h 04MAPPED OUTStop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda HofmanThis week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic approach that actually builds your brand instead of ending up in landfills.--> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.Episode Highlights[00:02:19] Why 73% of promotional products end up in landfills within one year[00:04:36...
2025-07-0848 minMAPPED OUTStop #13: Why You’re Not Showing Up in AI Search (And How to Fix It) w/ Meg ClarkeWelcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode breaks down why traditional SEO tactics are failing and how to position your brand for the new era of AI-powered search.--> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.Episode Highlights[00:02:56] Why clients don't ask about "getting on the first page of Google" an...
2025-06-1745 minMAPPED OUTStop #12: How to Make Money with Your Email List w/ Gabriella RezexGET ON OUR FLIGHT DECK EMAIL LIST: https://mappedoutpod.com/newsletterWelcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the funnel. Joined by email marketing strategist Gabriella Rezex, this episode breaks down why most brands are doing email wrong and how to fix it with three simple pillars: design, data, and deliverability.Episode Highlights[00:01:00] Why your email subscribers are skimming, not studying your content[00:09:29] How to think about flows as your 24/7 sales team[00:13:26] The four biggest email mistakes...
2025-06-1059 minMAPPED OUTStop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly GodfreyLauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the platform. If LinkedIn has ever felt like a chore or a weird networking event, this episode will completely change your approach.Episode Highlights[00:00:37] Why LinkedIn feels like a chore and how to change that energy[01:16] The shift toward humanizing brands through founder presence on LinkedIn[06:21] Core frameworks for creating content without it taking over your life[13:50] The three-part content strategy: Value, Personal Story...
2025-06-0343 minMAPPED OUTStop #10: MAPPING OUT Copy That Sells with Lucy BedewiWelcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or wondered why your beautiful words get compliments but don't drive sales, this episode breaks down exactly how to create messaging that triggers decisive "hell yes" or "hell no" responses.Episode Highlights[00:01:17] Why handpicked experts matter and the problem with AI-generated copy[00:02:12] The difference between copy that gets compliments vs. copy that...
2025-05-2744 minMAPPED OUTStop #9: MAPPING OUT Your Paid Ads Strategy with David NippsWelcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt overwhelmed by the idea of running paid ads or wondered if they're worth the investment, this episode breaks down a VERYYYY practical, approachable framework for success.Episode Highlights[00:00:33] Welcome back to Season 2 with a brand new format[00:02:12] Introduction to the voice memo guest format and paid ads focus[00:03:38] The non-negotiable nature of paid ads for visibility and...
2025-05-2040 minMAPPED OUTThe Flight Deck #8 | What's to come for Season 2 [Don't miss this!]In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you don't miss a beat!: www.mappedoutpod.com (in the footer!) Connect With Us:@mappedoutpod | mappedoutpod.comMeet Your Hosts:👩💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.Website: brandgoodtime.comInstagr...
2025-04-1811 minMAPPED OUTStop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR TermsIn this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into the power of niching, lead-gen strategies, and redefining what success looks like for you as a founder beyond traditional growth metrics.Episode Highlights [00:07:52] Melissa's perspective on redefining growth beyond traditional agency models [00:09:36] The founder's compass: Why vision is your North Star for scaling [00:13:07] Meredith's engagement ring story and how it applies to business vision
2025-04-1558 minMAPPED OUTFlight Deck #7 | AI Simplification Strategies for Busy MarketersReady for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity.Key Insights:Think smarter, not harder – use AI for tasks you're already doing while multitaskingVoice notes to AI can capture fleeting ideas that would otherwise be lostFocus on what's working now before chasing every new AI developmentSimplifying processes and messaging has been key to scaling businessesDifferent people are at different stages of AI adoption – find what works for youConnect With Us:
2025-04-1112 minMAPPED OUTStop #7: MAPPING OUT Simplified Marketing & Operations for Maximum ImpactIs your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating unnecessary approval steps, you'll learn about practical frameworks for simplifying your operations without sacrificing quality or personal touch. Whether you're running a small business or managing a department in a larger organization, these strategies will help you focus your efforts on what truly matters—and ditch the rest.Episode Highlights[00:01:15] The challenges of overcomplicated systems and how they de...
2025-04-0847 minMAPPED OUTStop #6: What we'd do with a $0 marketing budgetFeeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging, Existing Presence, Relationships) that prioritizes high-impact strategies over expensive campaigns. Whether you're bootstrapping a startup or managing a lean team, you'll learn actionable ways to optimize what you already have before investing in paid marketing.Episode Highlights[00:01:03] The startling stat: 44% of businesses lack a quantitative understanding of their marketing's impact[00:02:11] Why many businesses struggle to allocate...
2025-04-0146 minMAPPED OUTFlight Deck #5: Positioning Yourself as YOUR Most Valuable Marketing AssetReady for a quick flight? This week, Lauren and Aurrie dive into personal branding and why becoming your own marketing asset is crucial whether you're a founder, business owner, or marketing team member.Connect With Us:@mappedoutpod | mappedoutpod.comMeet Your Hosts:👩💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.Website: brandgoodtime.comInstagram: @brandgoodtimeLinkedIn: linkedin.com/in/laurenloreto👩💻 Aurrie Hicks Founder of Hopson Rae, Aurr...
2025-03-2815 minMAPPED OUTStop #5: MAPPING OUT Your Path to Becoming the Most Valuable AssetWhether you're a business owner, marketer, or part of a team, your long-term success comes from positioning yourself as an invaluable asset. In this episode, Lauren and Aurrie break down how to move beyond simply completing tasks to creating genuine value that makes you irreplaceable. Discover the frameworks, mindsets, and practical strategies that transform you from a vendor into a success partner – without burning yourself out in the process.Episode Highlights[00:03:14] Hot take: Alignment matters more than skill set in 90% of business relationships[00:10:29] Three levels of value creation: task completion, problem so...
2025-03-2545 minMAPPED OUTFlight Deck #4: 3 Books That Will Change How You Think About GrowthReady for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life.What's On The Radar:Who Not How: Why procrastination isn't laziness but a sign you need the right "who"The Gap and The Gain: Breaking free from gap mentality to celebrate your wins10X Is Easier Than 2X: How doing less can actually help you achieve exponential growthReading Recommendations: The suggested reading order...
2025-03-0713 minMAPPED OUTStop #4: MAPPING OUT Your Content Plan: Create Marketing That Works Smarter, Not HarderTired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of collecting digital dust. They share practical strategies for defining content pillars, focusing on quality over quantity, and planning in 30-day chunks that will save your sanity while keeping your marketing fresh and effective.Episode Highlights[00:00:32] Introduction to content planning and overcoming shiny object syndrome[00:02:20] Why most content plans fail: they're...
2025-03-0448 minMAPPED OUTFlight Deck #3: The Power of ConsistencyReady for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening.What's On The Radar:Eight-Year ROI: How one prospect finally converted after following Brand Good Time for 8 yearsContent Consistency: Why you shouldn't give up on your newsletter, even with minimal engagementRepetition Works: The importance of repeating key messages (even when you're sick of saying them)The Full Funnel: Exploring client retention and lifetime value on th...
2025-02-2810 minMAPPED OUTStop #3: MAPPING OUT the Marketing Funnel: From Awareness to Raving FansEver feel like you're doing everything and not getting leads? In this episode, Lauren and Aurrie break down the entire marketing funnel from top to bottom, sharing real examples that show exactly how brands move customers from awareness to purchase—and beyond. Whether you're struggling with brand awareness, nurturing leads, or turning one-time buyers into repeat customers, we've got your map to navigate each stage of the funnel.Episode Highlights [00:01:11] Why the funnel still matters (despite what "new age" marketers say) [00:02:15] Viewing your funnel as an hourglass (what happens after purchase)...
2025-02-2552 minMAPPED OUTFlight Deck #2: 3 AI Tools Every Marketer NeedsReady for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information.What's On The Radar:Meeting Transcripts & Recaps: Deep dive into Otter and Fathom for automated meeting notesContent Repurposing: How PodSqueeze transforms long-form content into social-ready clipsTime-Saving Tips: Ways to free up your team from unnecessary note-takingResources Mentioned:FathomOtterPodSqueezeClaudeToday's flight is brought to you by Juliet Wine. Ready to check all the boxes with sustainable, female-founded wine that contains zero sugar per...
2025-02-2111 minMAPPED OUTStop #2: The Tech Stack and Tools That Keep us On TrackLost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the investment, we're sharing our real-world experience with building tech stacks that actually work.Episode Highlights[00:01:18] The evolution from basic tools to robust tech stacks [00:03:55] The real cost of tech tools (what we actually spend monthly) [00:08:34] Project management tools that are worth the investment [00:20:43] ROI measurement: When too...
2025-02-181h 06MAPPED OUTFlight Deck #1: 30/60/90 Day FrameworkWelcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter and execute with clarity. Whether you're fine-tuning your organic social strategy, launching paid ads, or refining your email marketing, we’ll guide you step-by-step through the process.Episode Highlights:[00:00:16] Recap: 30/60/90-day framework overview[00:01:11] Why you need to download the 30/60/90 framework chart[00:02:21] Setting marketing goals: Organic social, email marketing, SEO, partnerships, and paid ads[00:03:43] How to break down goals into needle-moving efforts, main...
2025-02-1415 minMAPPED OUTStop #1: Defining Your DestinationWhen your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.Episode Highlights[00:00:01] Welcome to Mapped Out - Your marketing GPS [00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert [00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise [00:03:30] The serendipitous Instagram connection that started it all [00:08:11] Why mo...
2025-02-1154 minMAPPED OUTMAPPED OUT Podcast - Official TrailerWhen your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.What You'll DiscoverWhy traditional marketing advice often leav...
2025-01-2001 minMAPPED OUTEP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie HicksSpecial episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for...
2024-09-2552 min
Unreasonably Optimistic with AtomicWhy Branding Is So Important with Brandologist Aurrie Hicks of Hopson RaeGayle had a super insightful chat with Aurrie Hicks of Hopson Rae where she spilled the beans on her business and branding journey. With a natural knack for entrepreneurship, Aurrie dives into all the nitty-gritty of branding and marketing. She’s got a ton of experience and shares personal stories and cool industry insights. It’s like a roadmap for any business trying to find its way into the wild world of branding.
As a digital marketing agency in Birmingham, we can pick up some cool tips and tricks from Aurrie.
Key Business Takeaways —
Brand Development: The depth of brand...
2023-11-2935 min
Owners Table24: From Agency Life to Entrepreneurship — Aurrie Hicks, Hopson RaeIn this podcast episode, Aurrie Hicks, owner of Hopson Rae, a brand design and marketing agency, shares her journey from working in an agency to owning her own business. She discusses her background, the importance of brand strategy, and her experience working with various clients. Aurrie also talks about her personal life, including her experience as a new mom and how she balances motherhood with running her business. The episode also touches on Aurrie's personal growth, her investment interests, and her favorite activities with her daughter.
2023-10-231h 21MAPPED OUTEP 109 | Finding the Perfect Match: A Guide to Strategic Partnerships with Aurrie HicksWhat makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting expectations in strategic partnerships. They also touch on practical aspects such as invoicing, software subscriptions, and sharing ideas.Find Aurrie online:
2023-08-2345 minMAPPED OUTEP 66 | 6 Tips for High-Converting Emails in 2022Why is email marketing a must-have marketing tool in your business? How do you use email marketing to engage your audience? Tune in to learn specific tips WITH examples to help make email marketing one of your highest converting marketing tools.Connect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/Follow me on Instagram: @shesbusyaf @brandgoodtime
2022-07-1316 minMAPPED OUTWork is cool, but do you even hobby?Lauren peels back the curtain on her ‘hobbies’ and things that she has been into over the years – some well before starting a business was even a thought of hers. You work really hard, we just know it, but we hope that this episode inspires you to be consciously aware that you are more than just your work. In the words of Kenny Chesney… “live a little, have some fun.”
2022-07-0618 minMAPPED OUTEP 65 | No More Guesswork: How to Optimize Your Strategies with MetricsWhy are metrics important in business? They tell you everything you need to know in order to make business-altering (for the better) decisions. In this week’s episode, we’re breaking out the most important metrics to track in your sales and marketing, what they mean, why you should care about them and how to take those metrics and make decisions with them to improve and grow your business.Download the Metrics Mothership [free]: brandgoodtime.com/metrics-mothershipDownload the Lucrative Lead Tracker [free]: brandgoodtime.com/lucrative-lead-tracker
2022-06-2919 minMAPPED OUTEP 64 | Email List Revival, Speaking Engagements & Income Goals - LIVE AUDIT ft. Amanda GuerassioOur first-ever live marketing audit! Listen as Lauren sits down with Amanda Guerassio, Brand Designer, and dissects her current marketing efforts in order to make small but impactful changes that benefit her overall brand goals. They talk about reviving an email list, landing more speaking engagements, selling out workshops, and reaching income goals. Find Amanda online:https://www.instagram.com/studioguerassio/https://www.studioguerassio.com/ https://www.linkedin.com/in/amandaguerassio/Resources mentioned in the audit:PR Pitch Template: https://docs.google.com/document/d/136GStYqRGpF1Gg6qoTGlJPiHuSrEjSBSr1uryxhl2Kk/ed...
2022-06-2237 minMAPPED OUTEP 63 | How to Make Your Website Your Best Marketing ToolYour best marketing tool? Your website. In this episode, Lauren breaks down WHY it's your best marketing tool and how to make it an optimal marketing tool for your brand.Download the Metrics Mothership [free]: https://brandgoodtime.com/metrics-mothershipConnect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/Follow me on Instagram: @shesbusyaf @brandgoodtime
2022-06-1514 minMAPPED OUTObsessions anonymousWe're kicking off season 4 (!!!) of She's Busy Af with a ~different~ kind of eppie. Grab a margarita (or a seltzer water) and kick your feet up as Lauren talks about all the things she's currently obsessed with in and outside of business. We're talking SEO, candied jalapeños, Real Housewives of New York + more.Have a topic request? Head to the website to submit: www.shesbusyaf.comConnect with us on Instagram @shesbusyaf @brandgoodtime
2022-06-0811 minMAPPED OUTEP 62 | Conferences & Trade Shows: A Different Way to Get Right in Front of Your Ideal ClientAre trade shows and conferences stale marketing tactics? Is participating in a trade show or conference a good fit for your business? How do you maximize your visibility at trade shows and conferences? Find out why this is one of my favorite marketing tactics in business.Let me help you build your marketing plan: brandgoodtime.com/client-intake-form Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-06-0110 minMAPPED OUTEP 61 | How to Negotiate More Money out of Brand Deals as a Digital Creator with Hannah WallnerAre media kits dead? How do you negotiate more money in brand deals? What is a digital creator? In this week’s episode, Lauren chats with Hannah Wallner of Mad Rad Media about how brand deals aren’t just to be had with influencers and how you can leverage more money with brand partnerships as an entrepreneur.Connect with Hannahhttps://madrad.co/ https://www.instagram.com/madradmedia/
2022-05-1829 minMAPPED OUTEP 60 | Honest Marketing Matters - 5 Marketing Strategies Centered Around AuthenticityHow do you implement honest, authentic marketing into your business? Why does being an honest marketer matter? Lauren reveals 5 marketing strategies in this episode to help you be an authentic marketer, attracting a tribe of GOOD business that stands the test of time.Work with us: brandgoodtime.com/work-with-usSubmit a topic request: shesbusyaf.com
2022-05-1109 minMAPPED OUTEP 59 | How to Increase the Lifetime Value of a Client as a DFY Service ProviderHow do you increase the customer lifetime value? For service providers, this can seem tricky and/or daunting unless you have an agency with multiple service offerings. Tune in to learn how you can make small tweaks (and even just get flat-out creative) in your service suite to increase the lifetime value of your clients as a done-for-you service provider. Purchase the Marketing Strategy Template ($50 off with code BUSYAF): https://bit.ly/sbaf-90-day-template Learn more about Marketing Strategy Intensive & work with us: brandgoodtime.com/work-with-us
2022-04-2710 minMAPPED OUTEP 58 | Stop Blaming Marketing for Your Lack of SalesWhat is marketing? What is sales? When do marketing and sales intersect? Learn the true difference between marketing and sales and why you can’t blame marketing for lack of sales.Purchase the Marketing Strategy Template ($50 off with code BUSYAF): https://bit.ly/sbaf-90-day-template Learn more about Marketing Strategy Intensive & work with us: brandgoodtime.com/work-with-us
2022-04-2009 minMAPPED OUTEP 57 | How to Turn Your Website Into a Lead Generating Machine with Krista WalshHow do you audit your website to make sure it’s conversion-friendly? Why is saying welcome on your website a major no-no? Why should you have a website strategy BEFORE hiring a designer? This week, Krista Walsh spills all the secrets so bring your notebook and get ready to take some website-conversion notes!Get the DIY website audit checklist: https://bit.ly/website-audit-shes-busy-AF Connect with Krista online: https://www.kristawalshcopywriter.com/ Find her on Instagram: https://www.instagram.com/kristawalshcopywriter/ and Facebook: htt...
2022-04-1326 minMAPPED OUTEP 56 | How I Had My Best Month in Business WITHOUT Social MediaIs it possible to get clients without using social media? In this episode, Lauren talks about the three strategies that led to her best month in business and how you can implement them, too.Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf@brandgoodtimeLearn more about Marketing Strategy Intensive & with us: brandgoodtime.com/work-with-us
2022-04-0613 minMAPPED OUTEP 55 | Tequila Friday | A Second Business, 2023 Travel Plans, Psycho Type A TendenciesGrab a glass of tequila (or whatever you prefer) and listen to business and life updates/rants from Lauren!
2022-04-0110 minMAPPED OUTEP 54 | The Future of Work, Workplace Education & Generation Z with Jen HartmannHow to enter the workforce in today’s day and age? What does the future of work look like (especially for Generation Z?) These are all questions we answer + discuss in this new installment of “Article Club” on the She’s Busy AF Podcast. Link to article: https://www.inc.com/magazine/202011/vickie-an/zach-sims-codecademy-training-education-future-of-business-2020.htmlFind Jen online:Instagram.com/neat.marketingwww.neatmarketingllc.com
2022-03-2329 minMAPPED OUTEP 53 | How to Be Successful in Business and as a Family Member (at the same time)How to balance family and business? Does balance really exist? In this week’s episode, I’m getting vulnerable and talking about my challenges and struggles in trying to ‘do it all’ as well as sharing some tips for how I have found ways to ‘balance’ the load of family, friendships, and work.Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-03-1614 minMAPPED OUTEP 52 | How to Prioritize ‘Yourself,’ 7 Types of Rest and Digital Detoxes with Liva of Made with Lemons CoSo often our care of self can take a backseat among all the things we do as entrepreneurs. Livia, a lifestyle designer, shares all things prioritizing YOU in the midst of it all.Find her online (and check out her SUPER CUTE website): www.madewithlemons.co www.instagram.com/madewithlemonscoCheck out her course, Clear Your Way to Calm: https://madewithlemons.co/clear-your-way-to-calm
2022-03-0935 minMAPPED OUTEP 51 | Semi-Blind Reacting to 2021 Business Plans vs. What Actually HappenedIn this week’s shower thoughts turned ~ extremely ~ off the cuff podcast recording, I blind react to my 2021 business plan document (that I wrote at the end of 2020). In this episode, you’ll learn how I plan for my ‘best year’ and laugh with me at some of the plans I had for 2021 that DEFINITELY didn’t happen. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-03-0211 minMAPPED OUTEP 50 | Personal, Profitable Brand Strategies with Bailey of Honeywave CreativeThe queen of reels (and former vine-famous star) Bailey Thibodeaux hops on the She’s Busy AF podcast to share her tips on making your brand more personal to attract the right clients for your business.Find Bailey on Instagram @honeywavecreative and online at www.honeywavecreative.com. Download her website launch checklist here: https://view.flodesk.com/pages/60bd2402c06f960c53e04411 Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on...
2022-02-2328 minMAPPED OUTEP 49 | 5 Habits of a 6-Figure Business OwnerSuccessful habits breed success, and in this episode, I’m sharing my top 5 habits that have led me to 3 years in a row of 6-figures in sales - habits you, too, can start implementing today!Get $10 off your Riverside.fm subscription with code LAUREN!Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-02-1608 minMAPPED OUTEP 48 | How to Grow Your Professional Network with Meredith MitnickNetworking the RIGHT way doesn’t mean tossing out your business cards like confetti. In this episode, Meredith Mitnick of MRM Career Coaching sheds light on how to build your professional network authentically to ultimately boost visibility and profits in your business.Connect with her on Instagram: @mrmcareercoaching and visit her website www.mrmcareercoaching.com Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-02-0933 minMAPPED OUTEP 47 | You Need to Give a Sh*t About Your FunnelThe marketing funnel: having one and DEFINING it is an absolutely necessary component to a strong marketing strategy. In this episode, I’m going to break down each stage of the marketing funnel and how you can build one for your business to start funneling in right-fit leads. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-02-0207 minMAPPED OUTEP 46 | Leveraging LinkedIn While Staying Authentically YOU with Haley of PropegyLinkedIn can feel very suit-and-tie and sometimes posting an LOL or 'hahaha' in comments can feel wrong - but it doesn't need to.LinkedIn is just like any other social platform (and you can 500% be yourself) except your ideal client can be RIGHT in front of you, and the algorithm is the most favorable of all social platforms (in our opinion). In this episode, I interview Haley of Propegy (a LinkedIn Lead Gen agency) and she breaks down how to really leverage this platform to land clients for your business. Connect with Haley on LinkedIn: ht...
2022-01-2626 minMAPPED OUTEP 45 | 6 Strategies to Keep Your Clients Long-Term in 2022Consultants, strategists, and service providers: this one is for you. I know that increasing the lifespan of a client can do so many amazing things for your business: guarantee income for longer, allow you to grow in different ways, etc.In this episode, I’m going to dish out 6 strategies you can start implementing in your business today to start ensuring not only client retention but signing on clients for longer-term from the start. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafCon...
2022-01-1916 minMAPPED OUTEP 44 | How to Avoid Bad Investments in BusinessBad investments can not only cause you to have PTSD when looking to invest again, but they can very well also tank your business. In today’s episode, I go over 5 investments to make in your business and WHEN to know it’s time to make them. Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbafConnect me on LinkedIn: (Lauren Loreto) & follow with me on Instagram: @shesbusyaf @brandgoodtime
2022-01-1212 minMAPPED OUTEP 43 | Why I Went Back to Corporate Former Entrepreneurs Tell-AllBeing an entrepreneur means you have to be ready, willing, and able to take risks - calculated risks. In many cases, the due diligence that is necessary for taking these risks is, well, not considered. Why is this? My opinion: there's not enough education that exists around starting a business and what's necessary to do so. What happens as a result: a number of things. Failed businesses. Burnt-out founders. And a departure from entrepreneurship back to 'Corporate America.' I sat down and gathered stories from 3 entrepreneurs who left their businesses went back to 'Corporate' in some c...
2021-12-2217 minMAPPED OUTEP 42 | When Things Don’t Go As Planned | Work + Life as a New MomI'm excited to be back for another episode of She's Busy AF! In today's episode, Im sharing my life as a new mom. A snippet of my birth story when things didn't go as planned and exciting things coming up for She's Busy AF Podcast for 2022!Download my (free) secret sales weapon, the Lucrative AF Lead Tracker: https://bit.ly/llt-sbaf Connect with me on Instagram!@brandgoodtime @shesbusyafLearn how you can work with me: msha.ke/brandgoodtime
2021-12-1513 min