Shows
The Altadena RebuildEpisode 10 - Parks & RecToday, we speak to the real life Leslie Knope. Norma Edith Garcia-Gonzalez is the Director of the County of Los Angeles Department of Parks and Recreation and she delivered Altadena with it's first true rebuild after the Eaton Fire - Loma Alta Park 2.0. Norma discusses how the Parks Department sprung into action in the wake of the fire, how Loma Alta came together so quickly, and what's next for our parks.2025-06-101h 07The Altadena RebuildEpisode 9 - The Foothill CatalogIn today's episode, Austin interviews Cynthia Sigler, co-founder of The Foothill Catalog. The Foothill Catalog's mission is to "produce a Catalog of affordable, pre-approved home designs that reflect the character & spirit of [Altadena]." Cynthia goes in detail on that mission and explains where things currently stand with their project - the amount of concepts they have, their partnerships with general contractors, and when LA County will give their designs pre-approved status.Learn more about the Foothill Catalog at www.foothillcatalog.org.2025-06-031h 00The Altadena RebuildEpisode 8 - Disaster. Insurance.Homeowners Insurance. We all knew we had it, but few of us knew exactly what was inside that policy. Since the Eaton Fire, many have struggled with their insurance company's lack of communication, continued delays, and overall partnership. When these companies get really egregious, attorneys like Renee Callantine from the Cornerstone Law Group step in. In this week's episode, Austin and Renee discuss how to get the most out of your policy, what the future of homeowners insurance in California looks like, and much, much more!2025-05-2056 minThe Altadena RebuildEpisode 7 - Inside OutAustin brings on his friend Neil Tyler for an episode about Emotions. Unlike some of the subject matter guests from previous episodes, Neil is in the same boat as Austin - he lost his home and is figuring out how to navigate this new normal. The two discuss their respective journeys through the lens of emotion. We break down different feelings - nostalgia, gratitude, fear, anger, amusement, sadness, joy, and hope - through stories and vignettes of what we have experienced. These tales tell two stories of what the first 120 days are like after losing your home in a w...2025-05-1359 minThe Altadena RebuildEpisode 6 - DamagesWildfire attorneys Courtney Vasquez and Santo Riccobono join the show to discuss with Austin what they have learned the past decade from working cases all over the state against utility companies like PG&E and SoCal Edison. They walk us through what the process looks like signing on with an attorney, how contingency fees work, the upcoming timeline, and much more. To learn more about the work that Courtney and Santo do, visit www.fireattorneys.com.2025-05-0657 minThe Altadena RebuildEpisode 5 - Real EstatesIn this episode, Austin sits down with Altadena realtor and Eaton Fire victim, Peter DiVito. We start with a quick history lesson of the different communities in the San Gabriel foothills before bringing Peter on to discuss the 2010s real estate boom in Altadena, the present state of affairs, and an outlook to what comes next for Altadena. 2025-04-291h 04The Altadena RebuildEpisode 4 - BoulderThe Marshall Fire in Boulder, Colorado took out over 1,000 homes in late 2021. One of those belonged to Matt Morris. Matt's background was in construction, so he had a brazen idea - what if I rebuild my dream home...by myself. I ask Matt about his journey but save a lot of time to ask more about the destination. What does it feel like to go from being displaced from your home for two years to moving back into your house? How does it feel? Matt's story is insightful, introspective, and inspiring. Eaton Fire victims will relate to his early...2025-04-2256 minThe Altadena RebuildEpisode 3 - Rebuilding 101In Episode 3, Austin begins by explaining why building brand new homes isn't something most people in the city of Altadena ever thought was on their roadmap. Then he dives into a conversation with Abbie Liel, a leading construction professor at the University of Colorado in Boulder. She runs a team that studies the community rebuilds in towns decimated by wildfires and other natural disasters. We address building disaster resilient homes, what to look for in builders, and much more!2025-04-1551 minThe Altadena RebuildEpisode 2 - Good GriefIn Episode 2, Austin starts the show by discussing the parallels between 9/11 and the Eaton Fire through the lens of collective grief. Then he is joined by grief expert Vanessa Fierstadt to break down this unique and specific type of grief that the town of Altadena is going through. We do a deep dive on the emotional side of the recovery, and explore how our neighbors can feel so much at once and meet each other where they're at as we look to rebuild our community. 2025-04-0855 minThe Altadena RebuildEpisode 1 - UnincorporatedWe begin the story of The Altadena Rebuild by having Austin speak with Cal-State Northridge Professor and Eaton Fire victim, Tom Hogen-esch. Tom explains Altadena's obstacles given its Unincorporated status before the two ideate what incorporating or being annexed by Pasadena may look like. 2025-04-0156 minThe Altadena RebuildIntroducing The Altadena RebuildA quick preview of what's to come on The Altadena Rebuild. Austin lays out the vision for the show and why it exists.2025-03-2502 min
My Weekly MarketingMarketing Systems and Strategies for Success with Austin LaRocheMarketing isn’t just about creativity; it’s about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he’s learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience.We also discuss the balance between creativity and clarity in advertising, the power of personal stories in shaping marketing strategies, and how businesses can craft messages that truly connect. If you're...2025-03-1131 min
Scaling Through Structure20 - Building Success: Aligning Customer Needs with Business GrowthIn this episode of Scaling Through Structure, we sit down with Sam Libby, President and Managing Director of TCB Capital Advisors. Sam shares his journey from investment banking in healthcare to founding TCB Capital Advisors—a firm built on innovation, collaboration, and a patient-focused ethos. Hear how a simple conversation sparked the idea for TCB, and how Sam and his team have scaled from a two-person operation to a thriving 17-person firm in just two years.We dive into the challenges of building a custom approach to problem-solving in the B2B space, the importance of fostering cr...2024-12-1732 min
The Positive Polarity PodcastShift Into Growth: Breaking Free from Business NeutralAustin LaRoche joins us this week to encourage shifting out of neutral to embrace business growth. Austin shares his M2S framework and why sales and marketing teams struggle to get traction. Austin and Dave also talk about SMART goals, strategies for intentional growth and making it to the “Promised Land.”2024-12-0349 min
ValuationPodcast.com - A podcast about all things Business + Valuation.Data-Driven Stories: Unlocking Value Through StorytellingData-Driven Stories: Unlocking Value Through Marketing and Storytelling - Thought LeadershipWelcome to ValuationPodcast.com, a podcast and video series about all things related to business and valuation. My name is Melissa Gragg, and I'm on a Financial Mediator and Business Valuation Expert located in st. louis. Today, I'm speaking with Austin LaRoche, located in Los Angeles, California.Austin is the CEO of Global full-service marketing agency ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework for B2B growth. Today's episode is all about content creation, thought leadership, marketing niches, and...2024-11-211h 02Scaling Through Structure19 - Unlocking Growth: The Keys to Effective Leadership and Work-Life BalanceGTM Flow is a revenue catalyst consultancy focused on helping leaders achieve growth and revenue goals. Joelle Kaufman, the CEO, emphasizes the importance of two key factors: having desirable products and leading people effectively.She believes in authentic leadership, understanding one's communication style, and managing stress effectively. She also outlines five essential levers for leaders: alignment, clarity, ambition, purpose, and a growth mindset.Joelle discusses the importance of setting clear goals, providing regular feedback, and fostering a culture of accountability. She emphasizes the power of collaboration, leveraging individual strengths, and prioritizing tasks based on impact.2024-11-1837 min
Business Mastery Podcast161. “Increasing Your Conversions” with Austin LaRocheSend us a textDawn talks with Austin LaRoche, CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Dawn and Austin talk about marketing, data, and conversion.In this episode…Who is Austin LaRoche and whom does she serve? (00:50).How do you move from generating leads to actual conversions, and what key signs show a lead is likely to convert? (1:26)How should you test your messaging for conversions, and how lo...2024-11-1332 min
Entrepreneur ConundrumScaling Exponentially: ATAK Interactive’s Playbook for Growth and Acquisitions with Austin LaRocheEpisode Notes:Guest: Austin LaRoche, CEO of ATAK InteractiveTopics Discussed:Austin’s entrepreneurial journey, from nonprofit work to building a full-service agency.The M2S (Marketing to Sales) Framework and its role in revenue growth.The importance of RevOps in aligning sales, marketing, and customer success teams.Challenges and lessons in pursuing acquisitions and exponential growth.The significance of embracing failure, accountability, and building a strong company culture.Connect with Austin:Website: atakinteractive.comLinkedIn: Austin LaRochePodcast: Scaling Through StructureKey Questions(00:55) Can you share your journey me about how you got to where you are?...2024-10-2825 min
Ladies of SosaBlack Diaspora Discuss the 2024 Presidential Elections + Identity Politics | Trump or Harris? 🇸🇸🇭🇹🇺🇸In this episode, we turn our attention to the upcoming election. Our panel shares who they might be voting for and why. We know that who you vote for is ultimately is a personal decision. However, regardless of who you'll be voting for, make sure you GET OUT AND VOTE on or before November 5th! 🇺🇸Panel's IG Handles:Veronica - @its.vbabyy Austin - @austin_laroche_oneil Calvin - @pawpaw_ford Drew - @1___drewSahra - @SoSahraChristine - @ChristinaLadoTariq - @Arnabi20Willy - @WillyFast_Welson...2024-10-2246 min
Ladies of SosaThe Policing of Blackness | What Does It Mean To Be Black & Who Gets To Decide?In this part one of this episode of Ladies of SOSA, we delve into the intricacies of "Policing Blackness" across the Black diaspora, unpacking the historical, cultural, and modern-day tensions that shape identity. By exploring the legacy of colonialism, migration, and the varied experiences of African Americans, Africans, and Afro-Caribbeans, we confront the reasons behind the gatekeeping of Blackness. From the divisive comments made by Burna Boy on African American culture to the global rise of genres like Hip Hop and Amapiano, we examine how culture becomes a battleground for identity. Through nuanced discussions with our diverse guests, we...2024-10-1545 minScaling Through Structure18 - Navigating the Changing Landscape of Client Engagement in Design with RKS Design's Ravi SawhneyYour host, Austin LaRoche, talks with the CEO and Founder of RKS Design, Ravi Sawhney. Ravi shares his nearly 50-year journey in the design industry, discussing the evolution of RKS Design and shifts in client engagement from tactical to strategic. He emphasizes the importance of collaboration and human-centered design in creating impactful solutions. Ravi highlights exciting future projects, including a medication liquefaction system aimed at improving patient adherence. He underscores the transformative power of design in enhancing lives and fostering creativity within teams and client relationships.Learn more about Ravi's work HERE and HERE. Think...2024-10-0121 minScaling Through Structure17 - Transforming Manufacturing: From High Turnover to Thriving Teams with Marilyn Rosa Consulting Solutions' Marilyn Rosa-GreenYour host, Austin LaRoche, talks with the Founder, Executive Leadership Coach, and HR Strategist of Marilyn Rosa Consulting Solutions, Marilyn Rosa-Green. Marilyn shares her journey into HR, emphasizing the importance of sustainable growth and employee well-being. She discusses the role of a fractional chief people officer, strategies for bridging the gap between executives and frontline employees, and the significance of purpose and transparency in fostering a positive workplace culture. Marilyn also highlights the necessity of self-care for leaders to maintain effectiveness and support their teams.Learn more about Marilyn's work HERE and HERE. Think you'd...2024-09-2427 min
Path to Profit: Lessons From Growth-Driven Business LeadersEP 45 | The Unlikely Love Story of Sales & Marketing“My sales and marketing team are working in silos.”Sound familiar? It’s not uncommon for these two departments to be out of sync. We are here to tell you when these two departments work together, revenue soars. Enter the M2S (Marketing To Sales) Framework, coined by none other than our guest: Austin LaRoche, CEO of ATAK Interactive. Austin joins our host Stephen King to talk about the key to aligning your teams, driving seamless conversions, and creating a unified force that doesn’t just attract clients but turns them into loyal advocates!Transform the way you approach marketing & dive dee...2024-09-1938 minScaling Through Structure16 - The Role of Generative AI in Enhancing HR Decision-Making with ZeroedIn Technologies' Keith GoodeYour host, Austin LaRoche, talks with the Vice President of Products and Services at ZeroedIn Technologies, Keith Goode. Keith discusses the company's origins, growth, and product evolution, emphasizing their focus on integrating data from various HR systems to provide comprehensive insights. He highlights the challenges and strategies of working in the public sector, the importance of strong client relationships, and the transformative role of AI in their operations. Keith also shares insights on team development, product-led growth, and maintaining work-life balance, offering valuable lessons for entrepreneurs and business leaders.Learn more about Keith's work HERE and HERE. 2024-09-1728 min
Elite Expert Insider PodcastThe M2S Framework: Boosting Business Growth with Austin LaRocheWelcome to the Elite Expert Insider podcast with your host, Jenn Foster! In today's episode, we're excited to learn marketing and sales with Austin Laroche, the CEO of ATT&CK Interactive, a global full-service marketing agency. Austin shares his fascinating journey from a creative writing major to becoming an entrepreneur in the marketing world, including stints at a social media internship with the Chicago Tribune and the creation of his own marketing company. With his company motto, "strength in structure," Austin elaborates on the M2S framework (Marketing to Sell) and its significance in uniting marketing and...2024-09-1621 min
Market Impact InsightsWinning B2B Marketing - Austin LaRocheATAK Interactive CEO Austin LaRoche shares his journey in realizing exceptional leadership starts with learning from mistakes and showing personal accountability that motivates his organization in its' commitment to continuous improvement. Winning B2B marketing is about creating customer delight that can only happen when you have a deep understanding of their needs and apply it to action in a simple Marketing-to-Sales (M2S) framework.2024-09-0234 min
flavors unknown podcastBest Food in Boston: Insights from Top ChefsIn this episode of the Flavors Unknown podcast, we bring you an exclusive panel discussion from StarChefs Boston's Rising Stars, sponsored by Symrise NA. Join me as I sit down with some of Boston's most innovative culinary minds: Chef Will Gilson of Puritan & Co., Pastry Chef Monica Glass, co-founder of Verveine Cafe & Bakery, Bartender James Sutter of Birds of Paradise, Chef Laurence Louie of Rubato HK Cafe, and Chef Matthew Bullock of Southern Pines Diner Car.
Together, these culinary leaders share their unique perspectives on Boston's evolving food scene, the challenges and opportunities in the industry, and how their cultural a...2024-08-131h 17
Versa Business Tips Podcast🎙️Episode 34: Marketing and Sale I Strength in Structure with Austin LaRocheWelcome to another transformative episode of the Versa Business Tips Podcast! In Episode 34, we have the pleasure of hosting Austin LaRoche, CEO of ATAK Interactive and the visionary creator of the M2S (Marketing-to-Sales) Framework. Austin is an accomplished entrepreneur and marketing expert known for his innovative approach to B2B growth and his ability to synchronize strategy and execution in a structured manner.Austin’s mantra, “Strength in Structure,” underpins his belief in transforming random acts of marketing into an organized operation that drives measurable success at each stage of the customer journey. With a...2024-08-0731 min
Systematic LeaderBalancing Vision and Execution with Austin LaRocheJoin Austin LaRoche and me as we discuss balancing vision and execution as the leader of a company. Austin runs a technology consulting agency called Atak Interactive. One of my favorite parts of this interview is how Austin uses the company's core values to assess people’s performances.
Highlights from the interview:
1. Balancing vision and implementation
Austin shares how his company adopted the Entrepreneurial Operating System (EOS) to help balance his visionary tendencies with the need for structured implementation. He explains the importance of repeatedly communicating the company's vision and goals to ensure ali...2024-08-0638 minScaling Through Structure15 - Mastering the Art of Hiring: How to Build a Winning Team with Allan DraperYour host, Austin LaRoche, talks with the Business Startup Expert, Investor, Pest Control Guru, and Business Podcaster, Allan Draper. Allan shares his journey, emphasizing the importance of strong partnerships, adaptability, and hiring the right talent. He discusses his "Who, not how" approach, focusing on finding the right people to solve problems. Allan also highlights the significance of leadership, team dynamics, and maintaining a work-life balance through "focused imbalance." His insights offer valuable guidance for entrepreneurs, stressing the need for collaboration, effective time management, and resilience in achieving business success.Learn more about Allan's work HERE and HERE. 2024-07-3027 min
eCommerce Marketing PodcastSecrets to Winning the Customer Lifecycle - with Austin LaRocheIn this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the differences between B2B and B2C approaches to converting leads. He stresses the significance of delighting customers and creating a positive experience to encourage customer loyalty. Austin provides actionable tips, including focusing on conversion metrics, simplifying reporting, and prioritizing performance marketing over brand marketing. Key Episode Takeaways:...2024-07-2932 minScaling Through Structure14 - From Chat App to Game Changer: The Jugl Revolution for Small Enterprises with Jugl's Arun Prasad JaganathanYour host, Austin LaRoche, talks with the Co-Founder and CTO of Jugl, Arun Prasad Jaganathan. Jugl is a mobile-first app for small business orders, operations, and delivery management. Arun Prasad discusses Jugl's evolution from a chat app to a task management tool, driven by user feedback. He highlights the app's unique value for non-tech-savvy SMEs and its global user base. Arun Prasad shares insights on the importance of a strong technical foundation, the role of a technical co-founder, and balancing work and personal life.Learn more about Arun Prasad's work HERE and HERE. Think you'd...2024-07-2320 min
Multiply Your Success with Dr. Tom DuFore214. Are You In a Marketing Hole?—Austin LaRoche, CEO, ATAK InteractiveHave you ever found yourself in a marketing hole, wondering how you are going to dig yourself out? You know, one of those times where are you trying your best to generate leads and convert it into sales, but it is not working. Our guest today is Austin LaRoche, who shares with us his M2S Framework to help take leads to sales.TODAY'S WIN-WIN: There are a lot of tough times, sometimes you get yourself in a hole, that just means you can climb out of it.LINKS...2024-07-1524 min