Shows
Attributed - A podcast by DreamdataTurn Intent into Action with Dreamdata SignalsAre you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.Speakers:Austin Sandmeyer 🔥🎁 , Director of Growth & GTM Engineering Strategy at Sendoso
2025-09-3053 min
Demand Gen ConfidentialAI SDRs, No MQLs, and Marketing That Actually Converts w/ Austin SandmeyerStop doing what every marketer thinks they’re supposed to do. And start thinking really hard about what actually works.In this episode of Demand Gen Confidential, I talk with Austin Sandmeyer of Sendoso about breaking out of the B2B marketing status quo. They killed MQLs, ditched traditional trade shows, and took a risk running a Severance-themed campaign. Austin is a heavy user of AI to empower - not replace - humans. Get the blueprint for intentional, high-impact marketing in today’s profitability era.If you're a marketer navi...
2025-06-1752 min
Checked In with SplashTurning Third-Party Events into ROI PowerhousesIn this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.Tune in to this episode to hear him share: Strategies for setting goals and expectations for your third-party eventsHow to align with your executive team on a wraparound event strategyMethods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned e...
2024-09-1454 min
The PR Wine DownAustin Sandmeyer - PR in the Marketing MixAustin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.
You can find Austin on Link...
2020-10-2343 min