Shows
All Things Content with Kevin NicholsEpisode 21 - Authenticity, Storytelling and Power: Word Lessons for Leaders with Gina BalarinIn this inspiring episode, host Kevin P Nichols welcomes back Gina Balarin — TEDx speaker, author, and communications expert — for an insightful discussion on authentic leadership communication. Together, they explore what it truly means for a CEO or any leader to find and use their authentic voice. Gina shares why empathy, storytelling, and emotional resonance are essential for leaders today, and how these elements can help organizations build deeper connections with their audiences.Throughout the conversation, Gina explains how leaders often struggle to communicate authentically after years of corporate conditioning, and why overcoming that barrier is v...2025-04-2951 min
Knowledge Graph InsightsRebecca Schneider: Knowledge Graphs and Enterprise Content Strategy – Episode 25Rebecca Schneider
Skills that Rebecca Schneider learned in library science school - taxonomy, ontology, and semantic modeling - have only become more valuable with the arrival of AI technologies like LLMs and the growing interest in knowledge graphs.
Two things have stayed constant across her library and enterprise content strategy work: organizational rigor and the need to always focus on people and their needs.
We talked about:
her work as Co-Founder and Executive Director at AvenueCX, an enterprise content strategy consultancy
her background as a "recovering librarian" and her focus on taxonomies, metadata, and structured content
the importance of structured...2025-03-0532 min
All Things Content with Kevin NicholsEpisode 20 - BX Content: Unique Content for Business Experiences with Gabe WeissThroughout this podcast, we have continued to highlight the role of content in the customer experience. Whether through technical documentation, product descriptions, or webpage personalization, content guides the customer in every interaction with a brand. But what role does content play to internal stakeholders such as employees or B2B clients?
In this episode of "All Things Content," host Kevin P. Nichols discusses with Gabe Weiss of CXify the idea of "business experience content". Gabe dives into the importance of effective asset management and collaboration within organizations, sharing a case study of a company...2025-01-1455 min
All Things Content with Kevin NicholsEpisode 19 - Community Platforms and Content with Danielle MillerOne of the first purposes of the Internet was to be a tool to foster and empower communities. What was first nurtured through chat rooms and forums has exploded into countless ways for people to connect, from social media to video chats to event pages. While online communities are often created for recreational purposes, they can also be utilized for business. What are these business purposes, and how are they implemented in a large organization?
To answer this question, Kevin P Nichols interviews Danielle Miller, Director of Community Content at Workday. The discussion revolves...2024-10-3153 min
All Things Content with Kevin NicholsEpisode 18 - Content in 2024 and Beyond with Michael RestianoIt cannot be understated that the world is experiencing rapid change. Finding genuine fulfillment while navigating an environment full of technological advancements and volatile economic fluctuations is a daunting task. How can content professionals maintain career success while still finding purpose through their work?
In this episode of "All Things Content," host Kevin P. Nichols interviews Michael Lawrence Restiano, a seasoned content designer with a rich background in content strategy. They discuss the importance of balancing passion and lifestyle, emphasizing that merely following one's passion may not lead to fulfillment. Restiano shares insights on...2024-08-1353 min
Content ComponentsOmnichannel Customer Experiences with Kevin P. Nichols - Pt. 2Patrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About KevinKevin is an award-winning thought leader, digital industry enthusiast and author with more than 25 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content...2024-07-0919 min
All Things Content with Kevin NicholsEpisode 17 - SEO in 2024: What You Need to Know with Frank WatsonSince the early days of the internet, search engine optimization (SEO) has been a significant point of interest for web developers and marketers. A website’s ranking in a search query can make or break a business, so there has always been close attention paid to the tips and tricks needed to be ranked higher. However, these rules are constantly changing according to the current business environment. How have things changed over time, and what are the current rules? What market conditions shape search engine rankings, and how can one navigate them to succeed?
Fr...2024-07-091h 01Content ComponentsOmnichannel Customer Experiences with Kevin P. Nichols - Pt. 1Patrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About KevinKevin is an award-winning thought leader, digital industry enthusiast and author with more than 25 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content...2024-07-0224 min
All Things Content with Kevin NicholsEpisode 16 - How Standardization = Personalization for Your Content with Christine CuellarPersonalization has become so ubiquitous that nearly every content-related service has incorporated it, from social media algorithms to email lists to training blogs. Personalization allows content to cater to an individual’s unique needs and interests, improving stakeholder engagement and comprehension. But how does one maintain these benefits while attempting to personalize content at scale?
The podcast episode features a discussion on how standardization equals personalization for content. Kevin P. Nichols is joined by Christine Ceuller of Scriptorium, a company specializing in structured content solutions and enterprise content strategy. They talk about the importance of...2024-06-0456 min
All Things Content with Kevin NicholsEpisode 15 - Artificial Intelligence and Content: The Basics with Megan Gilhooly & Rob SylvesterAI is a groundbreaking technology disrupting nearly every industry, especially the content field. Services like ChatGPT are making writing many forms of content exponentially faster than traditional methods, and similar tools are being integrated into products like Dropbox and social media platforms to improve their usefulness and efficiency. Because of the explosion of interest and implementation into AI, terms like generative AI, artificial intelligence, natural language processing, and machine learning are assumed to be referring to the same concept. What are the differences between these terms? And how can a content specialist without a background in computer science start...2024-04-2457 min
Content MattersTaxonomy, Metadata, and Structured Content in the World of AIDo we still need to think about taxonomy, metadata, and structured content in this new AI-infused business world? Rebecca Schneider, Executive Director of Content at AvenueCX, says that yes, you do. She explained why in our latest podcast episode Among the topics discussed: What is taxonomy design and why is it important for companies to do? The role of taxonomy and metadata when you are using generative AI and LLMs. How does taxonomy help improve data retreival and analysis in AI systems. How can you leverage taxonomy as part of an AI or ML project. About...2024-04-1833 min
All Things Content with Kevin NicholsEpisode 14 - Customer Journeys in 2024 with Steven KeithGiven that the modern consumer ecosystem is so complex, finding ways to organize and optimize the customer experience can be difficult. There are countless ways customers can interact with a brand, whether that be through email, mobile apps, SMS messages, in-person experiences, and many more. The amount of options for consumers to utilize and for companies to track can be overwhelming. Due to how complicated customer experiences are today, diligent use and maintenance of customer journey maps are a necessity.
To help outline best practices for customer journey mapping, Kevin Nichols is joined by h...2024-04-0254 min
All Things Content with Kevin NicholsEpisode 13 - Content Audits at LavaCon 2023 with Paula LandThe AvenueCX team has been doing a bit of traveling! We recently attended LavaCon 2023 this year in sunny San Diego and had a wonderful time. It was a great opportunity to reconnect in person with many friends we haven’t been able to see for the past few years. One of those friends is the incredibly talented Paula Land. Kevin sat down with her to catch up, talk about her current projects, and learn about content audits and how to properly execute them within a diverse organization.
Paula Land is the founder and principal content strategist at Strategic Content, a...2023-11-2951 minAll Things Content with Kevin NicholsEpisode 12 - Content with a Soul with Gina BalarinBecause of the competitive nature of the corporate world, it is incredibly easy to become cynical and jaded. This is especially true for those who work in marketing, as the entire practice is about getting the attention of potential customers before a rival grabs it up first. As a result, a mindset of “by any means necessary” becomes the norm. Manipulation and partial truths are often preferred over sincerity and honesty. This makes Marketing a field of study and practice many consider simply as a means to provide income and nothing to be passionate about.
Enter today’s guest: Gina B...2023-09-0549 min
All Things Content with Kevin NicholsEpisode 11 - Trends in Content 2023 and Beyond: Mark Yirrell Interviews Kevin P NicholsOn this episode of “All Things Content”, we’re trying something a little different. Instead of Kevin acting as the host and interviewer of the show, he is the guest! Join him and Mark Yirrell, Marketing and Sales Manager at AvenueCX as well as this week’s interviewer, as they discuss Kevin’s predictions for the content industry. They discuss everything from Web 3, the end of the third-party cookie, market adaptation to permacrisis, and more.
Kevin is an award-winning thought leader, digital industry expert, and author with over 25 years of experience in digital strategy, user experience, and content. He was a key...2023-08-101h 07
All Things Content with Kevin NicholsEpisode 10 - Unifying Knowledge Center Content with Scott AbelDid you know that more people would rather clean a toilet than call customer support? Due to this, combined with the fact that employing a customer support team during a recession is an expensive luxury, many companies are opting to close down their support teams. Instead, they’re shifting their focus to developing knowledge-center content, where customers can find their own answers to their questions. However, does this turn meet all customer needs? How can you make the best knowledge center possible? Are there benefits in maintaining customer support teams?
Join Kevin as he in...2023-04-1142 minAll Things Content with Kevin NicholsEpisode 9 - The Elements of Content Design with Sarah JohnsonIn the current digital space, the field of content design remains a topic of fascination. What exactly is content design, and what is it not? As explained by content strategist and this episode’s guest Sarah Johnson, it can be described as “designing with words”. She talks with Kevin about how she discovered her calling in content design after a career as a novelist and a computer programmer. Later, she explains the difference between content design and content strategy, as well as between content first design and content design. Sarah then speaks about the process and framework she leverages for ef...2022-10-2444 min
All Things Content with Kevin NicholsEpisode 8 - Augmented Realities, Design Fiction and Content with Heather Snyder QuinnHow can designers leverage content as a vehicle for social change? What legal ramifications will proceed from new forms of content like Augmented Reality and the Metaverse? These are just some of the questions Heather Snyder Quinn is asking. In this episode, Kevin sits down with Heather to inquire about her work on her project “Mariah: Acts of Resistance”. “Mariah”, co-designed by Adam DelMarcelle, tells the story of a young woman who overdosed on heroin that viewers experience as they tour the Sackler wing of the Metropolitan Museum of Art in NYC. They do this by holding up their cell pho...2022-09-2945 min
All Things Content with Kevin NicholsEpisode 7 - Content Strategy & Tech Docs for Grad Students with Dr. Kim Sydow CampbellIs academia a potential career when working in content? Professor Kim Sydow Campbell is living proof that it is, but what is the typical course of action for someone looking to join her profession? Kevin discusses this topic with her, a valuable conversation for any student looking for a career in writing. They also talk about what technical communication is, the history of the field, its importance in various industries, and how she incorporates it into her courses. Professor Campbell describes the class projects that involve her students working with private companies to gain real-world experience.
Kim...2022-09-1250 min
Content OperationsOmnichannel publishingIn episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing. “Omnichannel involves looking at whatever channels are necessary within the context... Read more »
The post Omnichannel publishing appeared first on Scriptorium.2022-08-0123 minScriptoriumOmnichannel publishingIn episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.
“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”
– Kevin Nichols
Related links:
omnichannelcontentstrategy.com
All Things Content with Kevin Nichols • A podcast on Anchor
Twitter handles:
@sarahokeefe
@kpnichols
Transcript:
Sarah O’Keefe: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997...2022-08-0123 minAll Things Content with Kevin NicholsEpisode 6 - Film, Narrative Codes, and Content with Robert MillsWhat is the connection between media studies and content strategy? On this episode, Robert Mills, founder of Fourth Wall Content, explains how his background in narrative theory led him to working in content. Kevin and Robert discuss the many ways forms of media, particularly film, subconsciously convey information to observers. Using examples ranging from cinema to fairy tales, the two decipher media codes that storytellers and directors use to tell and create stories. In addition, Robert explains how an understanding of these covert and subtextual themes can apply to the world of marketing and branding across a customer journey...2022-07-1356 min
All Things Content with Kevin NicholsEpisode 5 - Convergence of Storytelling in Music and Film with Matt GeraghtyIn this episode of “All Things Content”, Kevin is joined by content strategist, musician, and documentarian Matt Geraghty. Matt describes his journey growing up as a musician and becoming fascinated with the musical traditions of other cultures. He talks about how those interests led him to creating multiple documentaries highlighting the untold stories of many artists and communities in Latin America. In addition, he and Kevin discuss the intersection of content and art, and how Matt’s work in the corporate world and artistic landscape supplement each other.
Matt Geraghty is a multi-instrumentalist, music producer and filmmaker best k...2022-06-1145 min
All Things Content with Kevin NicholsEpisode 4 - Content Operations: The Fundamentals with Rahel BailieIn this episode, Kevin is honored to interview his good friend and content pioneer, Rahel Bailie. Listen in as Rahel describes her journey developing the very fields of content strategy and content operations during the early stages of the internet. In addition, learn how content operations are a necessity for growing organizations looking to scale their content libraries and processes.
Rahel Ann Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing...2022-03-1846 min
All Things Content with Kevin NicholsEpisode 3 - Trends in Content with Steven GrindlayOn the third episode of “All Things Content”, Kevin sits down with Professor Steven Grindlay to reminisce about the history of content, beginning with the early days of the internet. They discuss what trends have continued into today and the role content will play in the future.
Visionary, highly creative, and motivated, Steven is passionate about content and how it’s evolving in the digital space. A McGill University professor, he has over 30 years of experience working in the field of communications, including being the past owner of two advertising agencies and a designer of several niche news p...2021-12-2154 min
All Things Content with Kevin NicholsEpisode 2 - Is There a Default Experience in Customer Experience in Digital Personalization in the Future? with John BerndtOn this episode of “All Things Content”, Kevin and John discuss whether the “default” digital experience will retain its current position in digital personalization. If the default state goes away, what will it mean for content and digital experiences, and what will replace it?
John Berndt is a person of many talents with accomplishments and interests in a number of fields including business, music, philosophy, and art. When the Web began in 1993, John was able to design some of the first large websites—a professional momentum which has never slowed. Having worked on hundreds of significant websites in varied...2021-11-1042 min
All Things Content with Kevin NicholsEpisode 1 - Content Inventories and Audits with Paula LandOn this inaugural episode of "All Things Content", Kevin sits down with Paula Land to discuss the benefits and challenges that come from performing content inventories and audits.
Paula Land is the founder and principal content strategist at Strategic Content, a Seattle-based consultancy offering various services in web content strategy, digital strategy, user experience, content management strategy and CMS implementation, and content development and marketing. She is also a Guest Lecturer at the University of Washington Information School, co-founder of Content Insight LLC, and author of the book "The Content Inventory and Audit Handbook". You can see...2021-08-1037 min
Another DAM PodcastRebecca Schneider on Empathy and TaggingOn January 24, 2019, Rebecca Schneider of AvenueCX spoke about Empathy and Tagging during the Insight Exchange Network’s Digital Asset Management (DAM) Practitioners Summit in New York City on January 24, 2019. If you are interested in attending the Insight Exchange Network’s DAM Practitioners Summit on January 30-31, 2020 in New York City, you can find more details here. For more on DAM, visit http://anotherdampodcast.com
2019-08-2028 min