Shows
Straight To VoicemailWhat's a take on AI that no one is talking about? | David Nour, Founder and CEO, AvnirIn this episode of Straight to Voicemail, Rachel Elsts Downey connects with David Nour, CEO of Avnir, to discuss the reality behind AI’s promise: it’s only as smart as the data you feed it.He warns CMOs that “Garbage in, garbage stays.” AI can’t clean up bad data, and most B2B orgs are swimming in it. He shares how Avnir unlocks real relationship intelligence by enriching the data that actually matters. Forget automation overload. It’s time to focus on depth, not volume.You’ll learn:Why AI needs relation...
2025-11-2005 min
Tech Sales InsightsE191 - 5 in ’25 Leadership Wisdom featuring David Nour, AvnirIn this episode of Tech Sales Insights, Randy Seidl is joined by David Nour, the founder and CEO of Avnir, and a 22-year founding partner of the Nour Group. David shares his expertise on leadership with five valuable tips for continued growth in the new year: 1) Executives in transition should ensure they truly belong; 2) In corporate dynamics, be a statesman; 3) Prioritize MEI (Merit, Excellence, and Intelligence) over mediocrity; 4) Revisit assumptions and zero-base everything; and 5) Leverage AI but humanize the last mile. David also discusses the development of Avnir, an AI platform to identify hidden relationship value, his journey in...
2024-12-2045 min
Intelligent GrowthWhen The Imposter Syndrome Stunts Your GrowthLeadership, at its core, is about influencing others toward achieving a common mission or vision or fighting a common enemy. However, an often-unspoken challenge that many leaders face is the crippling effect of imposter syndrome. This psychological pattern causes individuals to doubt their accomplishments and fear being exposed as a “fraud.” It’s a paradox where success, instead of bringing confidence, breeds anxiety and uncertainty.
So, how can all of us better recognize and overcome the Imposter Syndrome before it stunts our individual and team growth? Join David Nour and Jenn Cordz for the next episode of Intell...
2024-01-3035 min
2024-01-2539 min
Intelligent GrowthWhen Organized, Prioritized, and Focused Work Sets You ApartMany knowledge workers confuse vibration vs. forward motion in their daily work. They tend to care more about their efforts, although important, versus the outcome of their efforts. More importantly, Output + Outcome + Impact is the formula that delivers performance, execution, and material results in every organization. So, how do we get there?
We believe Organized, Prioritized, and Focused work (OPF) is a great starting point for the new year. OPF significantly sets knowledge workers apart in several ways, enhancing their efficiency, effectiveness, and overall impact in their roles. Specifically, from increased productivity and better quality of work...
2024-01-2338 min
Intelligent GrowthWhy CES Should Matter to Every Growth-Minded LeaderThe Consumer Electronics Show (CES) is an annual trade show organized by the Consumer Technology Association (CTA). Held typically in January at the Las Vegas Convention Center in Las Vegas, it’s one of the most significant and influential tech events in the world. Although the primary purpose of CES is to showcase the latest products and technologies in the consumer electronics industry, we believe the innovations featured at this event have a ripple effect across every business (model).
As such, from generational impact, digital infrastructure accelerating at a record pace, blurring industry boundaries, and digitalization of ou...
2024-01-1641 min
Intelligent GrowthNew Season, New Format: Doubling Down on TrustHappy New Year. As we embark on a new season of Intelligent Growth, we will change things up a bit to keep them interesting.
Each show will now only be 30 minutes in duration. We’ve long advocated value in brevity. Let’s see how much value we can pack in 30 minutes.
We want to make the content even more practical and pragmatically relevant with actionable takeaways. We want you to explore and implement what you see and hear.
5 in 10 - Jenn and I will tag team and answer five questions in 10 min. Be quick, or get the buzz...
2024-01-0934 min
Intelligent Growth2024 Growth ProjectionsFrom doubling down on a defensible moat to leveraging trends as an ally, turbocharging your core, prioritizing capital efficiency, and looking beyond your perceived value creation limits, certain strategies will definitively set competitive peers apart in 2024.
Join Avnir leaders David Nour and Jenn Cordz for this final episode of the year, as they discuss 2024 Growth Projections - intentional, strategic, and quantifiable, with relationship-centricity as the genesis.
2023-12-1954 min
Intelligent GrowthYear-End Digital / RevOps House Cleaning2023 is ending in a few weeks. Name the tech, tool, or platform that was most instrumental to your success? Which ones were truly strategic to your efficiency and effectiveness and propelled you forward, if not elevated, your professional brand? Which digital platform caused more aggravation, redundancy, and operational inefficiencies in your world, realm of responsibilities, or professional aspirations?
Year-end is an excellent time for every professional to evaluate and refresh their personal digital presence and for organizations, their Rev Ops platforms. This house cleaning can ensure that your strategic priorities enter the new year with a strategically...
2023-12-121h 02
Intelligent GrowthYear-End Business Relationship House Cleaning2023 is ending in a few weeks. Name the best person you met this year. Which ones were truly strategic to your personal/professional growth and success? Which relationships didn’t turn out quite as impactful as you had hoped, and which relationships did you neglect? Which relationships should you deprioritize in the new year, so you can prioritize investing in others?
Year-end is an excellent time for every professional to evaluate and refresh their business relationships. This house cleaning can ensure that your strategic priorities enter the new year with strong, productive, and strategically aligned relationships. Conducting th...
2023-12-051h 05
Intelligent GrowthThe Age of the Agile Sales Organization with John BarrowsAsk any leader to define an agile sales organization, and they’ll define it as the ability to quickly respond to changes in the market, customer needs, and organizational dynamics. From its customer-centricity to a culture of collaboration, responsiveness, and adaptability, one that’s focused on continuous improvements and data-driven decision-making, many of these attributes consistently set one sales organization apart from its competitive peers. And it shows in the market where even in our continuous time of uncertainty, they grow intelligently and grab share from others.
Regrettably, that’s not the posture of many sales organizations today...
2023-11-281h 01
Intelligent GrowthGrowth As a Leadership Opportunity with Scott EdingerOrganizations need the right kind of leadership to grow. Astute senior executives create intelligent growth through the intersection of a clear strategy, inspiring leadership, and aligned sales. Beyond real innovation, they establish a true competitive advantage by using their sales organizations to add and create material value. How? They champion the role of the sales organization as the company’s value-creating engine. They develop the right kind of sales connection by formulating a strategy with sales at the center. They ensure that the customer experience is the sales experience, ensuring a highly differentiated company rhythm. They communicate with clarity, cr...
2023-11-2148 min
Intelligent GrowthOKRs, NPS, and FAST Goals - The Power of AccountabilityMost leaders want their teams to set clear targets, measure progress, align efforts across different groups or departments, motivate employees, and ultimately drive performance and continuous improvement. What if organizations could execute their strategy more effectively by clarifying what success looks like and how it can be achieved? That’s where we believe OKRs, NPS, and FAST Goals come in - they create accountability at every level of the organization. From Alignment and focus to measurement and tracking, motivation and engagement, strategic planning, continuous improvements, and sustaining a culture of performance, these tools are often misunderstood rather than implemented as...
2023-11-1443 min
Intelligent Growth10 Signs Your RevOps is Misaligned with Your BusinessAs we approach year-end and are in the critical planning phase for 2024, ensuring your Revenue Operations (RevOps) strategy is integrated and aligned to the business outcomes is a strategic imperative. Today, Avnir leader, Jenn Cordz, will discuss the top 10 warning signs that are key indicators your strategy is off course. Addressing these signs is pivotal for sustainable growth, profitability, and long-term success.
We will explore the nuances of declining revenue growth, misaligned KPIs, inconsistent sales and marketing synergy, high customer churn, inefficient lead management, low sales conversion rates, missed revenue targets, high Customer Acquisition Costs (CAC), the...
2023-11-0729 min
Intelligent GrowthCustomer Centricity - Beyond Satisfaction to an ObsessionCustomer satisfaction and obsession are crucial concepts in customer service and experience, but they differ in depth, focus, and implications for every organization. The tone is always set from the top, by the thoughts, actions, words, and behaviors - as servant leaders - in several highly differentiated areas: defining the team or organization’s purpose, the scope of how the organization will meet its customers, the proactivity, longevity, and consistency of the experiences the organization creates for its customers. Leaders who create a culture of experimentation toward real innovation (vs. innovation theater) get beyond departmental boundaries to create tangible ou...
2023-10-311h 01
Intelligent GrowthSkills Gap, Unlearning and Relearning to Remain RelevantIt’s been said that when the rate of change outside the organization is faster than within it, the organization is in trouble. The same notion could be said about our skills, knowledge, and behaviors, particularly in a world where business models, tech innovations, and the evolution of value creation are accelerating at a record pace. So, what are the eight foundational skills for every professional to master? How about specific skills we all need to unlearn and relearn to remain relevant?
2023-10-241h 08
Intelligent GrowthA New Chapter of Activating Dark Relationship ValueYou may notice a new brand of the Intelligent Growth livestream/podcast today - but it’s not just a new banner. It’s the evolution of the vision to democratize Relationship Economics - what the Nour Group has focused on creating, advocating, training, and implementing in enterprises for the past two decades. Most who hear about digital transformation are perplexed by its value creation. The Nour Group’s digital transformation to Avnir is a new chapter in both digitizing a proven process and digitalizing how individuals, teams, and organizations organize, activate, and monetize their relationships.
Join Avnir...
2023-10-1745 min
Intelligent GrowthLasting Change Management in Fueling Enterprise GrowthChange management is the structured approach to transitioning individuals, teams, and organizations from a current state to a desired (and ideally profoundly better) future state. Lasting change management requires a consistent and strategic effort, fraught with challenges such as cultural resistance to change, lack of a clear vision as to why we should change, and competing priorities, to name a few.
Sustainable change management plays a pivotal role in driving intelligent enterprise growth. As organizations evolve and expand, they often undergo significant changes in processes, structures, technologies, and cultures. While the ultimate goal is growth and development...
2023-10-101h 00
Intelligent GrowthData Maturity and 15 Signs of GTM Metric ProblemsAsk any leader, and they’ll profess that data really is the new renewable energy. They aspire to create an organizational philosophy emphasizing the role of data in their decision-making processes.
Data maturity in every organization does not occur overnight, and in the journey to creating a data-driven culture, decisions are based on data and analysis rather than intuition or experience alone. Data accessibility, quality, accuracy, the team’s analytical skills, decision-making incentives (and consequences in learning moments), collaboration with data, data security, privacy posture, and continuous learning while staying focused on the desired strategic outcomes are all...
2023-10-0358 min
Intelligent GrowthYour Next Acquisition and Tech Stack Considerations - Three PerspectivesIn challenging economic times, astute and intelligent M&A opportunities arise. From digital transformation to deal volume, distressed deals as companies restructure, those who can acquire without financing, to stakeholder activism, and small to midsize deals strengthening, key trends continue to shape the M&A landscape.
One underlying challenge with many M&A events is each organization’s respective tech stack. From where they’re most often ignored to timing/unique phases of the M&A process where the tech stack should be particularly highlighted, three (3) unique perspectives emerge for every leader’s consideration.
Join Nour G...
2023-09-2644 min
Intelligent GrowthICPs, Personas, Ideal Relationship Profiles, and Needs-Based SegmentationIdeal Customer Profiles (ICPs) and Buyer Personas offer strategic value in the planning and execution of marketing strategies, sales activities, and customer engagement. Although commonly understood, strategic priorities to focus on limited resources, improve product development, enhance messaging and positioning, accelerate sales, and amplify customer retention are often missed opportunities in many organizations. Furthermore, Ideal Relationship Profiles (IRPs) and Needs-Based Segmentation continue to elude even the most astute teams.
Join Nour Group partners Jenn Cordz and David Nour on Tues, Sept. 19 at Noon ET as they discuss the importance of ICPs, Personas, Ideal Relationship...
2023-09-1946 min
Intelligent GrowthTech Bloat - What, Why and How to Fix It?Tech bloat refers to the excessive and often unnecessary accumulation of technology assets, software, tools, or features in an organization. It can lead to inefficiencies, increased costs and can be detrimental to productivity. Yet, it’s omnipresent in every organization we meet. Good people with good intentions add point solutions gradually over time, facilitated by several factors such as decentralized decision-making, rapid tech changes, M&A, FOMO, and vendor influences to name a few. Getting beyond denial is the first phase of recovery for most revenue leaders, followed by an independent audit of your processes, capabilities, and tech stack. In...
2023-09-1255 min
Intelligent GrowthThriving Amid Continued Uncertainty with Steve Hardy, Prophix CMOHow do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty, and others seem to thrive? What sets one group of revenue leaders (marketing, sales, and customer success) in their alignment, support of one another, and a seamless handoff between their motions to delight customers apart from their peers? How does a 35-year-old startup suddenly find and hit its stride in market traction and revenue growth?
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE today, Tuesday, 5 September...
2023-09-0541 minIntelligent GrowthPower of Data Storytelling with Diedre Downing, StoryIQAsk many leaders, and they'll attest that their organization is often data-rich and actionable insight-poor. Rank and file often complain about the lack of transparency or shared insights from the available data within a function or across the entire organization. Data storytelling combines the statistical rigor of data analytics with the narrative engagement of storytelling. It is critical in making data understandable, actionable, and impactful. From improved decision-making and accessibility to increased engagement, emotional impact, clarity, and focus, data storytelling transforms data into a narrative various stakeholders can understand, believe in, and support.
2023-08-2947 min
Intelligent GrowthSlow Down in Sales Velocity and Missing Pipeline Targets - 5 Ideas to ConsiderThe continued market uncertainties are creating a slew of challenges and opportunities for many leaders and their organizations. Based on our survey of global clients, the good news is that an estimated 48 percent are hitting their revised revenue goals for the year. 22 percent of this group is actually outpacing their ’22 targets, predominately in industrial manufacturing and financial services. Unfortunately, the bad news is that 58 percent are missing their opportunity pipeline, with 85 percent sharing that their average sales cycles have dramatically slowed. More importantly, 42 percent are missing even adjusted revenue targets. With fewer at-bats, every hybrid relationship touch point - ph...
2023-08-221h 04
Intelligent GrowthCreating a Solid RevOps Foundation In Enterprise GTM StrategyWhat are the critical differences between an enterprise revenue operations (RevOps) environment vs. hyper-growth or even mid-market companies? Beyond BU complexities, independent agendas, and an overcomplicated tech stack, a solid foundation is often missing. So, what’s the answer? “Let’s hire a VP of Ops” who is often charged with parting the sea! This incredibly elusive role comprised of a multitude of demanding technical skills, functional knowledge, and diplomatic behaviors is not setup to succeed due to governance, team, and tech stack challenges. This is exactly why an independent perspective is critical as a baseline of what they’re walking...
2023-08-1548 minIntelligent GrowthNeuroscience of Relationships and Physical Proximity with Clark Dean, TranswesternWhat do the sympathetic and the parasympathetic nervous systems, the neural network of an organization, vulnerability as the currency of trust, the YMCA Effect, and the hyper linear scale of economic activity and connections have in common? They're the topic of the next Intelligent Growth on the Neuroscience of Relationships and Physical Proximity with Clark Dean, Executive Managing Director, Partner, and Board Member at Transwestern.As more leaders struggle to nurture their culture through the lingering effects of remote work, research is showing that physical proximity - you and your teams working, building, and nurturing internal company relationships...
2023-08-0858 min
Intelligent GrowthRevOps Job Descriptions vs. Aligning Talent to Value CreationOur team has analyzed over 200 Revenue Operations (RevOps) job descriptions on LinkedIn. From hands-on, highly tactical requests for help (think Hubspot Admin) to what should ideally be a strategic role such as a Director or VP of RevOps, most outline a traditional job description. RevOps proficiency exists at the intersection of strategically understanding the business outcomes, combined with marketing, sales, and customer success motions, process optimization to reduce redundancies/functional overlaps, and the tech skills to connect often disparate functional platforms. Additionally, you need business acumen to measure the right KPIs, data analytics, and visualization skills to create said...
2023-08-0149 min
Intelligent GrowthM&A Digital and Relational PitfallsM&A, although appealing in its inorganic accelerant of enterprise growth, involves potentially significant digital and relational pitfalls.
From platform and ecosystem integrations to data consolidation and maturity elevation, systems and cultural compatibilities, cybersecurity and trust risks, competency and capabilities gaps, legacy vs. forward digital and relationship opportunities, business continuity, and regulatory compliance are just a few pitfalls for astute leaders and their teams to consider.
2023-07-2545 min
Intelligent GrowthMicro-Events as a Strategic Enabler of your GTM StrategyIn the post-pandemic world, micro-events have emerged as a dynamic and effective tool to engage and influence your audience, foster meaningful connections, and propel your business forward. By offering a range of smaller experiences, from virtual gatherings and targeted workshops to interactive webinars, every team has an immense potential to enhance their brand awareness, increase customer loyalty, and skyrocket conversion rates.
With their ability to provide personalized and immersive experiences, micro-events empower businesses to create lasting impressions and drive valuable engagement with their audience.
Join Nour Group partners David Nour and Jenn Cordz today, Tuesday, 18 July, at Noon ET...
2023-07-1851 min
Intelligent GrowthInvesting in Repeatability with Casey Foss, West MonroeInvesting in repeatability drives operational efficiency, scalability, and consistency for long-term business outcomes. By establishing standardized and efficient processes, organizations can streamline operations, improve productivity, and consistently deliver high-quality results, gaining a competitive edge in the market. These are foundational to every digital transformation effort. They're also invaluable in further nurturing and sustaining your most valuable internal and external relationships.
Building a foundation of repeatability enables businesses to adapt to constant market changes, foster real innovation (vs. innovation theater), and establish a reputation for reliability and excellence in their industry, ultimately positioning themselves as...
2023-07-1150 min
Intelligent GrowthM&A Challenges and Opportunities in Fueling Profitable GrowthMergers and Acquisitions (M&A) represent a significant strategy for growth and diversification for many companies, though the outcomes can be both positive and negative based on how the process is managed. From strategic fit and cultural integration, including retention of key talent, to post-merger integration, communication, technology integration and lasting change management, the journey is fraught with risk.
This risk is greatly amplified when it comes to intelligent and profitable growth. Although increasing market share and reducing cost redundancies often top the list, integration costs and distractions from the core business are seldom sufficiently and thoroughly...
2023-06-2751 min
Intelligent GrowthEcosystem Building As a Strategy to Combat Downturns and DisruptionsEffective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant opportunities to outperform their competitive peers, using this countercyclical strategy to combat continued uncertainties and disruptions and lower risk to fuel growth. The key is to create an interconnected set of services to fulfill a variety of needs in a highly integrated experience.
Generating non-core revenue from your ecosystem isn’t easy. But the potential opportunities are huge - an estimated $100 trillion value pool by 2030 or 1/3 of the world’s total sales output. And delighted customers are more...
2023-06-2054 min
Intelligent GrowthCreating a Culture of Sales Coaching with Mark Garrett HayesAsk most CROs who'll tell you that sales coaching is a cultural differentiator. It's a dynamic approach that empowers sales leaders to become the best version of themselves and to develop and guide their teams to greater performance, execution, and results. When you create a culture of sales coaching, leaders foster continuous learning, skills development, and motivation among their revenue professionals - relevant in every economic cycle.Yet, many organizations face challenges in establishing and nurturing a culture of sales coaching, hindering their ability to unlock the full potential of their sales teams and achieve intelligent and profitable...
2023-06-1349 minIntelligent GrowthPower and Promise of Generative AI in Marketing & SalesGenerative AI holds significant potential and promises to transform various aspects of how organizations engage their current and prospective relationships. From visual content creation to personalized marketing, predictive analysis, dramatically improved customer interactions, product development, and A/B Testing, every marketing and sales leader now has the playing field leveled to think and lead differently.Yet, many organizations struggle to leverage these powerful platforms and models to attract, engage, and convert their ideal relationship profiles.Join Nour Group Managing Partner David Nour today, Tuesday, June 6th, at Noon ET on Nour Group's LinkedIn, Facebook, YouTube, and Twitter...
2023-06-0646 min
Intelligent GrowthRevenue Operations (RevOps) Governance, Team and ImpactRevenue Operations (RevOps) is designed to break down silos between sales, marketing, and customer success teams, aligning them to drive intelligent and profitable growth. This holistic approach ensures smoother processes, efficient collaboration, and greater visibility across the revenue-generating units of the business.
So, where should RevOps be structured within the organization? Who and what capabilities should encompass the RevOps team? And what should be the expected enterprise value creation or impact from the RevOps function?
Join Nour Group partners Jenn Cordz and David Nour today, Tuesday, May 30th, at Noon ET LIVE on Nour Group’s...
2023-05-3054 min
Intelligent GrowthTotal Relevant vs. Addressable Market (TRM vs. TAM)A fundamental difference exists between an entire market you can market, sell, and service, and those relationships are highly relevant to the appropriate need, willingness, and ability to pay for your product, service, or solution.Total Addressable Market (TAM) and Total Relevant Market, also known as Serviceable Available Market (SAM), are two distinct concepts used in business planning, particularly for estimating market potential. Total Addressable Market (TAM) represents the total revenue opportunity available for a product or service, assuming 100% market share. It is the broadest possible view of the market without considering constraints such as geographic reach, competitive...
2023-05-2344 min
Intelligent Growth"We" Opportunities + North Star Metrics Amongst Rev Growth LeadersIf you had a chance to catch the most recent mini-series on the challenges facing CMOs, CROs, and CCOs, you quickly realize two fundamental facts:1. The strategic relationship between marketing, sales, and customer success leaders and their teams (not to mention with higher-ups in the org) has never been more critical.2. A set of highly credible, believable joint metrics across the three functions as the connective tissue can make or break the organization's success in consistently acquiring and retaining profitable customers.Join Nour Group partners Jenn Cordz and David Nour as they share five reasons for...
2023-05-1645 min
Intelligent GrowthKey Experience Challenges for CCOs: Mini-Series Episode 3 of 3Customer centricity is a business strategy that puts the customer at the center of all activities and decision-making processes. It is a strategy focusing on understanding the customer's needs, preferences, and behaviors and using this information to design products, services, and experiences that meet or exceed their expectations. So, whose job is it to be that influencer of common tools/approaches, set of standards for the organization, or share customer-centric insights and practices?Welcome to the rise of the Chief Customer Officer (CCO) and their strategic impact on every organization's top and bottom-line growth. Their biggest challenge and...
2023-05-091h 02Intelligent GrowthKey Scaling Challenges for CROs: Mini-Series Episode 2 of 3The most recent PWC Annual Global CEO Survey highlighted top-line growth threats as most CEOs' prevailing concern in the next 12-18 months. Chief Revenue Officers (CROs) earned a seat at the C-suite table because revenue growth needs prudent oversight.The organization's ability to consistently, accurately, and confidently predict and deliver on its revenue goals requires a seasoned statesman/woman. The CRO must constantly maintain and tweak strategic levers, remove functional silos, leverage insights to devise a strategy, and map out a set of prioritized pursuits to navigate economic, market, and customer uncertainties.From aligning sales and marketing...
2023-05-021h 02
Intelligent GrowthKey Growth Challenges for CMOs: Mini-Series Episode 1 of 3In 2023, the business-as-usual approach to growth will no longer suffice. To succeed, Chief Marketing Officers (CMOs) must establish their leadership brand by broadening the mindset, skillset, and roadmap of their internal teams and external support ecosystem while prioritizing their strategic relationships.
Increasingly, every CMO is being asked to do more with less. Resources are increasingly scrutinized, teams are asked to operate leaner, and CEOs look to CMOs to drive the next wave of enterprise growth. Growth and efficiency cannot be viewed as mutually exclusive. To deliver the highest impact on every investment, every organization...
2023-04-251h 02
Intelligent GrowthEight Ways RevOps Creates Enterprise Financial ValueIn challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps X-Ray...
2023-04-1155 min
Intelligent GrowthStrategic Value of RevOps: Spend + ROI - Mini-Series Episode 3 of 3In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's go-to-market strategy. But at what cost? And how can every CRO, CMO, and CEO zero base everything, including how they think about and implement cost savings in their RevOps initiatives?
From total spend to comparative spend based on the company's size and stage of maturity to seat utilization and tech stack purpose, key areas of every RevOps could benefit from a healthy discussion. Our research and RevOps...
2023-04-0445 min
Intelligent GrowthStrategic Value of RevOps: Dashboards - Mini-Series Episode 2 of 3Most of us believe that driving our cars without a dashboard would be silly, if not dangerous. Yet, many enterprise growth strategies need help to pinpoint critical insights and corresponding levers to manipulate in the expansion, integration, optimization, or transformation of their marketing, sales, and customer success efforts. In essence, their RevOps is flying blindly!
From product-market fit to go-to-market fit and the eventual scale of your revenue growth, there is a definite art and science to scaling. Good intended functional areas aim to measure their own progress, regrettably, at the cost of missing...
2023-03-2850 min
Intelligent GrowthStrategic Value of RevOps: Metrics - Mini-Series Episode 1 of 3Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your most valuable relationships.If you're responsible for aggressive revenue targets and data-driven decisions, how confident are you in the frictionless, accuracy, and impact of your RevOps in your growth strategy?Before recurring business models, companies approached the customer journey as independent, sequential steps. However, ARR mandates re-earning customer relationships with each annual renewal, necessitating a 360-degree view of the customer lifecycle journey more than ever.Most senior executives, investors, and board members need more RevOps...
2023-03-2147 min
Intelligent GrowthAmplified Time to Impact - Getting RevOps Right!How Impactful is your RevOps? Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your relationships. If you're responsible for aggressive revenue targets and data-driven decisions, how confident are you in the frictionless, accuracy, and impact of your RevOps in your growth strategy?
To address the unique needs of global clients in their efforts to elevate the strategic impact of their revenue operations processes, capabilities, and tech stack, the Nour Group RevOps practice has developed its Amplified Time to Impact (ATI) process. Intelligent and profitable growth...
2023-03-141h 02Intelligent GrowthThe Star Wars Trilogy (RE, CC, CB)If you watch the original Star Wars episodes 4-5-6, you'll get to know Luke Skywalker. Watch all three, and you'll go considerably deeper into the character, his trial and tribulations, and how wisdom impacts his journey to become a Jedi Master.
In your work (and life), similarly, you can read any of the David Nour books - Relationship Economics, Co-Create, and Curve Benders, and get great insights on business relationships, unique value-creation, and the future of work. So, how are they different, and what is the individual, team, and organizational transformation journey that can be extracted...
2023-03-0759 min
Intelligent GrowthPredictive Analytics & Relationship IntelligencePredictive analytics uses current and historical data to forecast activities, behaviors, trends, and intent. It involves applying statistical analysis techniques, data queries, and AI/ML algorithms to data sets to create predictive models with a numerical value or a score on the likelihood of a particular action or an upcoming event.
When done ethically and in the proper, value-based context, this approach could dramatically amplify business relationships' planning, execution, and impact.
Join Nour Group Partners Jenn Cordz and David Nour for this episode of Intelligent Growth LIVE as they discuss Your Predictive Analytics & Relationship Intelligence fr...
2023-02-2856 minIntelligent GrowthYour Relationship Brand FamiliarityHow would you describe one of your favorite brands? Why or how have you created an affinity for this brand? Regarding professional relationships and enterprise growth, our research highlights a spectrum of familiarity with individual brands. Some we outright reject; others we feel rather neutral about. Others, yet we prefer or even insist on.
In business relationships, you should aim to build a preference for your technical competencies and an insistence on the manner in which you build strategic relationships. Always.
Join Nour Group partners Jenn Cordz and David Nour, Today, Tuesday, 21 February, as they...
2023-02-2150 min
Intelligent GrowthSix Phases of Strategic RelationshipsHave you noticed why some people identify, build, nurture, and sustain fantastic business relationships while others have the same opportunities and let those invaluable contacts flounder? Our research over the past two decades, and particularly over the past three years of the global pandemic, points to a single source of the truth: discipline!
Discipline in understanding what it takes to turn everyday contacts into valuable business relationships. Discipline in developing the skills, applying the skills to gain the knowledge, and modifying your behaviors to create, communicate, and capture value in every interaction.
Join The Nour...
2023-02-0745 min
Intelligent GrowthRelationship-Centric Blueprint for High-Performing TeamsIn a thriving economy, or a declining one, one attribute consistently sets high-performing teams apart from dysfunctional ones: the quality of their relationships. Call it "having each other's back," "getting on the same page," or "a team of rock stars;" the attributes of individuals, teams, and the organization, we've found are very consistent.
What if there was a roadmap for your to measure and elevate your culture to a high level of relationship-centricity?
Join Nour Group partners Jenn Cordz and David Nour for the next episode of Intelligent Growth LIVE as they unpack the Relationship-Centric...
2023-01-3153 min
Intelligent GrowthTop Ten Reasons Most Networking (Still) Doesn't Work!Ever since the early years of our academic careers, it has been driven into us that the relationships we nurture will mean more to our professional success than just the knowledge we acquire. Beyond intellectually understanding that networking is critical to our success, the post-pandemic world has proven that our network is highly correlated to our net worth. Success in business networking starts with avoiding ten mistakes most professionals make, regardless of the season of their careers!
Join Nour Group Partners Jenn Cordz and David Nour as they discuss Nour's upcoming book, Relationship Economics 3rd edition (Wiley, 2023), an...
2023-01-2454 min
Intelligent GrowthPost-Pandemic Strategic RelationshipsYour business relationships evolve - at an increasingly accelerated pace, consistent with the changes we all experience in the market. People change jobs, careers, industries, geographies, and strategic priorities. All of these factors change the very nature of your relevance to others - and theirs to your personal/professional growth and success over time. Said another way, your post-pandemic business relationships may look very different than the ones you've had in the past.
As such, your approach to how you invest in, nurture, sustain, and capitalize on your business relationships must also evolve. Join Nour Group partners...
2023-01-1743 min
Intelligent GrowthCustomer Lifecycle Journey Maturity ModelEvery forward-thinking, growth-oriented enterprise today is or will soon aim to become a recurring revenue model. The fundamental challenge for many will be the seamless integration of their marketing, sales, and customer success capabilities, processes, and tech stack. Welcome to the age of the Customer Lifecycle Journey Maturity.
Leaders who optimize their mindset, resources, and strategic partnerships will set themselves apart from their competitive peers. Join Nour Group partners David Nour and Jenn Cordz as they share their insights on this model, including potential weak links in your organization, the need for actionable metrics, and the power...
2023-01-1153 min
Intelligent GrowthTen Attributes of Success in 2023From our 2022 Relationship Economics Summit - an intimate gathering of senior executive clients, partners, and friends this past October, to over 100 senior executive conversations since Nour Group Partners Jenn Cordz and David Nour have gathered Ten Attributes to success in 2023. Join us for insights on where you and your team should focus in the New Year as we launch our new Intelligent Growth Livestream. Learn more at NourGroup.com. Join us in the Nour Forum to get a copy of this session presentation, ask questions, and learn from members of our private community.
2023-01-041h 02