Shows
On Top of PR with Jason MuddWhat you should know about earning media coverageSend us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don’t guarantee coverage5. What PR tools you shouldn’t buy un...2025-04-1520 min
On Top of PR with Jason Mudd20 reasons your company's social media sucks — and how to fix itSend us a textIn this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix themTune in to learn more!Five things you’ll learn from this episode:1. How to properly resource your social media department2. The importance of platform-specific content optimization3. How to effectively incorporate user-generated content and employee advocacy4. Why social media crisis planning is crucial 5. The value of consistency in soc...2025-02-1827 min
On Top of PR with Jason MuddNavigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social MediaSend us a textIn this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!🤔 5 things you’ll learn during the full episode:1. Social media marketing trends2. The importance of analytics, content management, and keyword analysis3. How certification can lead to career advancement4. Strategies for communicating social media value to leadership5. Ways to comba...2025-01-2338 min
On Top of PR with Jason MuddThe power of AI in communications: Basic applications to strategic implementationSend us a textIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.Five things you’ll learn from this epis...2025-01-0733 min
On Top of PR with Jason MuddPitching to podcastsSend us a textIn this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you’ll learn from this episode:1. Do your research — know the show2. Pitch uniqueness and expertise3. Follow up4. Avoid common mistakes5. Preparation and promotion matters Quotables“It’s ultra-important to consume the podcast before pitching to understand its focus...2024-11-2518 min
On Top of PR with Jason MuddHow to improve your media pitchesSend us a textIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you’ll learn from this episode:1. How to improve four media pitch examples2. Keep your pitch short and visually appealing.3. Tailor your pitch to match the journalist's beat.4. Offer value — why should the journalist care?5. Have a copy editor review the release. Quo...2024-09-1745 min
On Top of PR with Jason MuddMedia relations best practicesSend us a textIn this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!Our Guest:David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as the Daily Mail, Business Insider, and Forbes, pro...2024-08-1951 min
On Top of PR with Jason MuddWhat journalists want from your media pitchSend us a textCrafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse the phone to tell your storyExclusive/advance/embargo — know the difference Key elements to a good pitch Quotables“Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interesting that they didn't know about previously.” — @JasonMudd9“Peopl...2024-07-0843 min
On Top of PR with Jason MuddTime is of the Essence Solocast with Jason Mudd of Axia Public RelationsSend us a textIn this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires.Five things you’ll learn from this episode:Why time is of the essence for media relationsHow to be more timely and responsive to journalists Why you should pad deadlinesThe definition of newsjackingWhat to do in 2024 for better media relations 2024-01-2920 min
On Top of PR with Jason MuddHow to leverage a one-person social media team with Jacob ShipleySend us a textIn this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.Guest:Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.Five things you’ll learn from this episode:...2024-01-1535 min
On Top of PR with Jason MuddThe ROI of LOL with Steve CodySend us a textSteve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.Guest:Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.Five things you’ll learn from this episode:What compelled Steve to write “The ROI of LOL” The...2024-01-0138 min
On Top of PR with Jason MuddHow to use editorial calendars to get earned media coverage with Jason MuddSend us a textJason Mudd discusses editorial calendars and how to use them to pitch to publicationsGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help determine pitches How to get/find a publication’s editorial calendar How to pitch once you have an editorial calendar Quotab...2023-11-2031 min
On Top of PR with Jason MuddHow to prepare for any communication crisis with Tom CiubaSend us a textTom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.Guest:Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.Five things you’ll learn from this episode:What’s considered a crisis and issue managementWhy you should hire an outside agency to establish your crisis planHow to update your cris...2023-10-2529 min
On Top of PR with Jason MuddMedia Relations Best Practices With AxiaSend us a textIn this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.Guest:Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and following up.Five things you’ll learn from this episode:2023-10-091h 10
On Top of PR with Jason MuddEarned media coverage doesn’t work the way you think it does with Jason MuddSend us a textExplore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies.Guest Bio:Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon.Five things you’ll learn from this episode:1. Why media coverage needs to feature your company’s pr...2023-09-1236 min
On Top of PR with Jason MuddThe benefits of purpose-driven storytellingSend us a textPam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals.Guest:Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter.Five things you’ll learn from this episode:What purpose-driven storytelling isWhy purpose-driven storytelling is importantHow writers can pull at their audience’s hearts...2023-08-2922 min
On Top of PR with Jason MuddHow our PR firm is using AI and how you can tooSend us a textGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode:Starting using AIUsing caution with AISetting up policies around using AICommunicating and enforcing policies around AIWays to use AIQuotables“AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those things or you could be early ado...2023-06-0627 min
On Top of PR with Jason MuddNo tricks, just content with Dave AuchterSend us a textGuest:Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Five things you’ll learn from this episode:No tricks, just contentThe technology stackThe three pillars of contentHow Haskell is creating safer job sitesTips on attracting, recruiting, and retaining talentQuotables“We typically say 7...2023-04-0327 min
On Top of PR with Jason Mudd100th episode: Lessons learned in podcastingSend us a textJason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR.Guest:Our solocast is with host Jason Mudd, CEO at Axia Public Relations. Five things you’ll learn from this episode:How Axia started podcastingWhy you might want your own branded podcastThe three phases of starting a podcast How to successfully promote and monetize your podcastWhat producing and launching a podcast consists of Quota...2023-03-0628 min
On Top of PR with Jason MuddImpostor Syndrome with Kris KelsoSend us a textOur episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.”Five things you’ll learn from this episode:What impostor syndrome isWhat the opposite of impostor syndrome isWhy impostor syndrome is more common in high achievers How the Peter Principle relates to impostor syndrome How to overcome impostor syndrome Quotables“Humble confidence is your confidence being in the ability that you have to learn and a...2022-12-1336 min
On Top of PR with Jason MuddCrisis communications insurance with Bob Dietzel, co-founder at KMRD PartnersSend us a textOur episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations.Five things you’ll learn from this episode:What corporate crisis insurance doesHow to know insurance covers your crisis managementWhich in-house employee to speak to in order to learn more about the crisis insurance planWho to speak to at the insurance company to understand your insurance planWhy it's important to have crisis insurance Quotables “Research shows t...2022-11-1534 min
On Top of PR with Jason MuddPitching news stories to media outlets solocast with Jason Mudd from Axia Public RelationsSend us a textOur episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies.Five things you’ll learn from this episode:How to start writing stories for media outletsWhat you should focus on in your stories.The logistics of stories you’ll submit to media outlets.How to pick which news outlets to pitch toHow to pitch to news media outletsQuotables“You can almost always network your way...2022-10-1823 min
On Top of PR with Jason Mudd4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the SunSend us a textMark Mohammadpour is the founder and chief well-being officer at Chasing the Sun.Five things you’ll learn from this episode:Four lessons of empathy from Ted LassoWhat toxic positivity isHow to implement empathetic practices for employeesHow to implement empathetic practices for clientsHow to change your actions to suit your employees and clients better Quotables“The character Higgins gave Keely this advice: A good mentor hopes you'll move on; a great mentor knows you'll move on.” — @markmoh“As leaders, we know that our good employees a...2022-10-0432 min
On Top of PR with Jason MuddCorporate communications with Matt Hurst, VP of Communications at NielsenSend us a textOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.Five things you’ll learn from this episode:Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables“You're trying to write a press release or you're trying to write social m...2022-09-0628 min
On Top of PR with Jason MuddCorporate communications with Matt Hurst, VP of Communications at NielsenOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.Five things you’ll learn from this episode:Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables“You're trying to write a press release or you're trying to write social media post or internal communications, but at t...2022-09-0628 min
On Top of PR with Jason MuddWhy the PR industry is a train wreck solocast with Jason MuddSend us a textOur solocast is with host Jason Mudd, CEO at Axia PR. Five things you’ll learn from this episode:A brief history of PRWhat PR isWhy the modern PR industry is a train wreckHow to elevate your career in PRHow PR pros should be measuring PRQuotables“They ran it verbatim, which to me is the ultimate compliment. That means you wrote a news release in a great way and you wrote it so well that the news outlet thought it was written perfectly. They...2022-08-0917 min
On Top of PR with Jason MuddEmbracing the power of “No” and storytelling with keynote speaker, author, and actor Rob BiesenbachSend us a textOur episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business. Five things you’ll learn from this episode:The power behind saying “No” to invitationsTips on how to declineLessons learned in corporate communications from acting and improvHow to become a keyno...2022-07-1225 min
On Top of PR with Jason Mudd14 ways to save money with a PR agency with Jason MuddSend us a textJason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.Five things you’ll learn from this episode: The pros of bundling PR services Long-term ways that you can save money with your PR agency How to determine whether you want to spend money on PR software How to make crisis management cheaper Why you should cut your advertising budget and increase your PR budgetQuotable“If you’re only engaging a PR firm this much, just a tiny bit o...2022-05-3132 min
On Top of PR with Jason MuddCybersecurity and Crisis Communications with Bryce Austin, TCE StrategySend us a text Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing. Five things you’ll learn from this episode:Why you should prioritize cybersecurityHow to protect your organization’s dataMost active cybercrimes in 2022Who’s responsible for promoting and managing cybersecurity within your organizationInformation about the chief information security...2022-05-1732 min
On Top of PR with Jason MuddHow to be a great Chief Marketing Officer with Mercer Island Group’s Steve BoehlerSend us a textOur episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.Five things you’ll learn from this episode:Why delegation is important for a CMO.What to do before you cut the cord on an old agency or hire a new one.How to manage an already small budget for the best results.How to be ready for the role of CMO.Habits to establish in order to be a successful CMO.Quotables2022-04-1939 min