Shows
On Top of PR with Jason MuddBehind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginningSend us a textIn this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career journey, experiences, and key insights.Tune in to learn more!Five things you’ll learn from this episode:1. How perseverance helped build Axia into the agency it is today2. How integrity shaped Jason Mudd’s career, leadership, and long-term reputation3. Why lifelong learning sets great communicators apart in PR and beyond4. The value of genuin...
2025-12-021h 21
On Top of PR with Jason Mudd95% of AI citations come from PR contentSend us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why 95% of AI citations come from PR content and how brands can lead with media relations in the age of AI.Tune in to learn more!Five things you’ll learn from this episode:1. Why 95% of AI citations come from PR-driven content2. The six types of content AI trusts most for brand visibility3. How earned media, thought leadership, news coverage, and press releases shape AI search re...
2025-09-2316 min
On Top of PR with Jason MuddThe dirty truth about ‘guaranteed media coverage’Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn’t earned and how to protect yourself from misleading PR firms.Tune in to learn more!Five things you’ll learn from this episode:1. What “guaranteed media coverage” really means — and why it’s rarely earned2. The differences between earned, placed, contributed, and sponsored content3. How deceptive firms use fake credibility and vanity metrics to lure clients4. The true cost of falling for p...
2025-07-0825 min
On Top of PR with Jason MuddWhat you should know about earning media coverageSend us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you’ll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don’t guarantee coverage5. What PR tools you shouldn’t buy un...
2025-04-2920 min
On Top of PR with Jason Mudd20 reasons your company's social media sucks — and how to fix itSend us a textIn this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix themTune in to learn more!Five things you’ll learn from this episode:1. How to properly resource your social media department2. The importance of platform-specific content optimization3. How to effectively incorporate user-generated content and employee advocacy4. Why social media crisis planning is crucial 5. The value of consistency in soc...
2025-02-1827 min
On Top of PR with Jason MuddSocial Media Marketing Professional Development with NISMSend us a textIn this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!🤔 5 things you’ll learn during the full episode:1. Social media marketing trends2. The importance of analytics, content management, and keyword analysis3. How certification can lead to career advancement4. Strategies for communicating social media value to leadership5. Ways to comba...
2025-01-2338 min
On Top of PR with Jason MuddThe Power of AI in Communications – Webcor’s Shel HoltzSend us a textIn this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.Tune in to learn more!Our Guest:Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.Five things you’ll learn from this epis...
2025-01-0733 min
On Top of PR with Jason MuddPitching to Podcasts with Axia's Jason MuddSend us a textIn this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more!Five things you’ll learn from this episode:1. Do your research — know the show2. Pitch uniqueness and expertise3. Follow up4. Avoid common mistakes5. Preparation and promotion matters Quotables“It’s ultra-important to consume the podcast before pitching to understand its focus...
2024-11-2518 min
On Top of PR with Jason MuddHow to improve your media pitchesSend us a textIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you’ll learn from this episode:1. How to improve four media pitch examples2. Keep your pitch short and visually appealing.3. Tailor your pitch to match the journalist's beat.4. Offer value — why should the journalist care?5. Have a copy editor review the release. Quo...
2024-09-1745 min
On Top of PR with Jason MuddMedia relations best practicesSend us a textIn this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!Our Guest:David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a variety of industries. He currently serves as the director of media relations at Axia Public Relations. He has been mentioned in outlets such as the Daily Mail, Business Insider, and Forbes, pro...
2024-08-1951 min
On Top of PR with Jason MuddWhat journalists want from your media pitchSend us a textCrafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode:What doesn’t help your pitchesFollowing up — NOGASUse the phone to tell your storyExclusive/advance/embargo — know the difference Key elements to a good pitch Quotables“Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interesting that they didn't know about previously.” — @JasonMudd9“Peopl...
2024-07-0843 min
On Top of PR with Jason MuddTime is of the Essence Solocast with Jason Mudd of Axia Public RelationsSend us a textIn this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires.Five things you’ll learn from this episode:Why time is of the essence for media relationsHow to be more timely and responsive to journalists Why you should pad deadlinesThe definition of newsjackingWhat to do in 2024 for better media relations
2024-01-2920 min
On Top of PR with Jason MuddHow to leverage a one-person social media team with Jacob ShipleySend us a textIn this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends.Guest:Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter.Five things you’ll learn from this episode:...
2024-01-1535 min
On Top of PR with Jason MuddThe ROI of LOL with Steve CodySend us a textSteve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is.Guest:Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order.Five things you’ll learn from this episode:What compelled Steve to write “The ROI of LOL” The...
2024-01-0138 min
On Top of PR with Jason MuddHow to use editorial calendars to get earned media coverage with Jason MuddSend us a textJason Mudd discusses editorial calendars and how to use them to pitch to publicationsGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help determine pitches How to get/find a publication’s editorial calendar How to pitch once you have an editorial calendar Quotab...
2023-11-2031 min
On Top of PR with Jason MuddHow to prepare for any communication crisis with Tom CiubaSend us a textTom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.Guest:Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications.Five things you’ll learn from this episode:What’s considered a crisis and issue managementWhy you should hire an outside agency to establish your crisis planHow to update your cris...
2023-10-2529 min
On Top of PR with Jason MuddMedia Relations Best Practices With AxiaSend us a textIn this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.Guest:Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and following up.Five things you’ll learn from this episode:
2023-10-091h 10
On Top of PR with Jason MuddEarned media coverage doesn’t work the way you think it does with Jason MuddSend us a textExplore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies.Guest Bio:Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon.Five things you’ll learn from this episode:1. Why media coverage needs to feature your company’s pr...
2023-09-1236 min
On Top of PR with Jason MuddThe benefits of purpose-driven storytellingSend us a textPam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals.Guest:Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter.Five things you’ll learn from this episode:What purpose-driven storytelling isWhy purpose-driven storytelling is importantHow writers can pull at their audience’s hearts...
2023-08-2922 min
On Top of PR with Jason MuddHow our PR firm is using AI and how you can tooSend us a textGuest:Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode:Starting using AIUsing caution with AISetting up policies around using AICommunicating and enforcing policies around AIWays to use AIQuotables“AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those things or you could be early ado...
2023-06-0627 min
On Top of PR with Jason MuddNo tricks, just content with Dave AuchterSend us a textGuest:Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Five things you’ll learn from this episode:No tricks, just contentThe technology stackThe three pillars of contentHow Haskell is creating safer job sitesTips on attracting, recruiting, and retaining talentQuotables“We typically say 7...
2023-04-0327 min
On Top of PR with Jason Mudd100th episode: Lessons learned in podcastingSend us a textJason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR.Guest:Our solocast is with host Jason Mudd, CEO at Axia Public Relations. Five things you’ll learn from this episode:How Axia started podcastingWhy you might want your own branded podcastThe three phases of starting a podcast How to successfully promote and monetize your podcastWhat producing and launching a podcast consists of Quota...
2023-03-0628 min
On Top of PR with Jason MuddImpostor Syndrome with Kris KelsoSend us a textOur episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.”Five things you’ll learn from this episode:What impostor syndrome isWhat the opposite of impostor syndrome isWhy impostor syndrome is more common in high achievers How the Peter Principle relates to impostor syndrome How to overcome impostor syndrome Quotables“Humble confidence is your confidence being in the ability that you have to learn and a...
2022-12-1336 min
On Top of PR with Jason MuddCrisis communications insurance with Bob Dietzel, co-founder at KMRD PartnersSend us a textOur episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations.Five things you’ll learn from this episode:What corporate crisis insurance doesHow to know insurance covers your crisis managementWhich in-house employee to speak to in order to learn more about the crisis insurance planWho to speak to at the insurance company to understand your insurance planWhy it's important to have crisis insurance Quotables “Research shows t...
2022-11-1534 min
On Top of PR with Jason MuddPitching news stories to media outlets solocast with Jason Mudd from Axia Public RelationsSend us a textOur episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies.Five things you’ll learn from this episode:How to start writing stories for media outletsWhat you should focus on in your stories.The logistics of stories you’ll submit to media outlets.How to pick which news outlets to pitch toHow to pitch to news media outletsQuotables“You can almost always network your way...
2022-10-1823 min
On Top of PR with Jason Mudd4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the SunSend us a textMark Mohammadpour is the founder and chief well-being officer at Chasing the Sun.Five things you’ll learn from this episode:Four lessons of empathy from Ted LassoWhat toxic positivity isHow to implement empathetic practices for employeesHow to implement empathetic practices for clientsHow to change your actions to suit your employees and clients better Quotables“The character Higgins gave Keely this advice: A good mentor hopes you'll move on; a great mentor knows you'll move on.” — @markmoh“As leaders, we know that our good employees a...
2022-10-0432 min
On Top of PR with Jason MuddCorporate communications with Matt Hurst, VP of Communications at NielsenOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.Five things you’ll learn from this episode:Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables“You're trying to write a press release or you're trying to write social media post or internal communications, but at t...
2022-09-0628 min
On Top of PR with Jason MuddCorporate communications with Matt Hurst, VP of Communications at NielsenSend us a textOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team.Five things you’ll learn from this episode:Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynoteAdvice for working with busy executivesCurrent corporate challenges for NielsenCorporate crisis tipsWhat to read to stay on top of corporate communicationsQuotables“You're trying to write a press release or you're trying to write social m...
2022-09-0628 min
On Top of PR with Jason MuddWhy the PR industry is a train wreck solocast with Jason MuddSend us a textOur solocast is with host Jason Mudd, CEO at Axia PR. Five things you’ll learn from this episode:A brief history of PRWhat PR isWhy the modern PR industry is a train wreckHow to elevate your career in PRHow PR pros should be measuring PRQuotables“They ran it verbatim, which to me is the ultimate compliment. That means you wrote a news release in a great way and you wrote it so well that the news outlet thought it was written perfectly. They...
2022-08-0917 min
On Top of PR with Jason MuddEmbracing the power of “No” and storytelling with keynote speaker, author, and actor Rob BiesenbachSend us a textOur episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business. Five things you’ll learn from this episode:The power behind saying “No” to invitationsTips on how to declineLessons learned in corporate communications from acting and improvHow to become a keyno...
2022-07-1225 min
On Top of PR with Jason Mudd14 ways to save money with a PR agency with Jason MuddSend us a textJason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.Five things you’ll learn from this episode: The pros of bundling PR services Long-term ways that you can save money with your PR agency How to determine whether you want to spend money on PR software How to make crisis management cheaper Why you should cut your advertising budget and increase your PR budgetQuotable“If you’re only engaging a PR firm this much, just a tiny bit o...
2022-05-3132 min
On Top of PR with Jason MuddCybersecurity and Crisis Communications with Bryce Austin, TCE StrategySend us a text Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing. Five things you’ll learn from this episode:Why you should prioritize cybersecurityHow to protect your organization’s dataMost active cybercrimes in 2022Who’s responsible for promoting and managing cybersecurity within your organizationInformation about the chief information security...
2022-05-1732 min
On Top of PR with Jason MuddHow to be a great Chief Marketing Officer with Mercer Island Group’s Steve BoehlerSend us a textOur episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif.Five things you’ll learn from this episode:Why delegation is important for a CMO.What to do before you cut the cord on an old agency or hire a new one.How to manage an already small budget for the best results.How to be ready for the role of CMO.Habits to establish in order to be a successful CMO.Quotables
2022-04-1939 min
On Top of PR with Jason MuddMarketing Mess to Brand Success with Franklin Covey's Scott J. MillerSend us a textOur episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books. Five things you’ll learn from this episode:How to focus on the customer and not just your company's values, goals, missions, etc.Since everyone is an ambassador to your firm, you need individuals to understand where their value proposition is. Why you need to understand your company’s money-making model and educat...
2022-04-0527 min
On Top of PR with Jason MuddBuilding a brand and reputation for staffing and human resources companies with Jason MuddSend us a textJason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports. Five things you’ll learn from this episode:Build your brand and reputation by providing commentary for the monthly ADP employment reports for a TV station, magazine, newspaper, etc.Get these opportunities by building a relationship with a newsroom reporter or news contact. Connect with them by phone, over lunch, or whatever your style is, but start building connections.After the ADP report is released every month, wri...
2022-03-2214 min
On Top of PR with Jason MuddHow brands feel about their abilities to endure the recession with Drew McLellan and Susan BaierSend us a textDrew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve already taken, and how likely they are to make changes that could either positively or negatively affect their agencies.Guests:Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts cust...
2022-02-1533 min
On Top of PR with Jason MuddResponding to slander with attorney Thomas Julin, Gunster Law FirmSend us a textOur episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims. Topic:In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play. Five things you’ll learn from this episode:Solutions for handling unfair news media, social media, and web co...
2022-02-0137 min
On Top of PR with Jason MuddEffective crisis communications with Christopher Britton, RockDove SolutionsSend us a textOur episode guest is Christopher Britton, chief operating officer of RockDove Solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone. Topic:Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team.Five things you’ll learn from this episode:Best practices that corporate communications and mar...
2022-01-1829 min
On Top of PR with Jason MuddWhat to ask before hiring a PR agency with Jason MuddSend us a textFive things you’ll learn from this episode:The role of trust in a relationship with a PR agencyThe importance of enjoying who you work withHow to verify that an agency can do what needs to be doneWhy you should pay attention to what an agency talks about on their websiteHow to determine where you fit in on a list of clientsQuotables“You have to wonder, is this company in a position to grow with us or grow into us, or are we better off find...
2022-01-0414 min
On Top of PR with Jason MuddMarketers and Data Privacy with attorney Sharon Toerek, Toerek LawSend us a textOur guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. Five things you’ll learn from this episode:Common data compliance mistakes companies makeWhat General Data Protection Regulation (GDPR) is and its effects on marketers in the United StatesThe importance of a team that can look at consumer data from a marketing, legal, and technological point of viewQuestions brands should be asking to ensure responsible data practicesWhy marketers should have a response plan in pla...
2021-12-2133 min
On Top of PR with Jason MuddHow to boost HR effectiveness with CEO of VIVO Growth Partners, Molly EyermanSend us a textOur episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent. Five things you’ll learn from this episode:The hidden implications of counteroffers The most common reasons that people leave their jobsThe benefits of having a performance-based job culture Why discussing compensation on a peer-to-peer level prevents biasThe current trends in benefit programs Quotables“Ask your people what they want because that makes them feel valued and feel tha...
2021-12-0726 min
On Top of PR with Jason MuddUsing psychology to become a better leader with psychologist and educator, Dino SignoreSend us a textOur episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist. Five things you’ll learn from this episode: What the SCARF method is and how it can be used to improve leadership. How to influence others by using knowledge of how the brain worksWhy past management techniques no longer workHow stress affects your ability to think clearly How the limbic system and prefrontal cortex work together to influence our responses to the wo...
2021-11-2338 min
On Top of PR with Jason MuddImproving media relations with APR consultant, Ashley BillingsSend us a textOur episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018.Five things you’ll learn from this episode:How to get your company’s news on the newsThe value of honesty when building relationships with reportersWhy you should be pitching visual stories The importance of presentation as an interviewee How interesting stories mix qu...
2021-11-0932 min
On Top of PR with Jason MuddWhy your news release didn’t get coverage with Jason MuddSend us a textJason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies. Five things you’ll learn from this episode:The importance of being able to determine what is important to people outside of your organizationHow to use timing to your adv...
2021-10-2619 min
On Top of PR with Jason MuddGet and keep a seat at the table with FanDuel’s Chris JonesSend us a textLearn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful. Five things you’ll learn from this episode:How being “at the table” from the beginning leads to dominating the marketplaceHow operating with competitors is sometimes necessary to accomplish a shared goal The importance of knowing wh...
2021-10-1229 min
On Top of PR with Jason MuddLeaning into uncertainty with CEO of Ragan Communications, Diane SchwartzSend us a textOur episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator. Five things you’ll learn from this episode:The key day-to-day roles of communicatorsIf and how brands should take a stand on social issuesThe most important skills that communicators need todayHow PR professionals can reduce stress The importance of brand consistency and transparency Quotables“What we used to call soft skills like empathy, relatio...
2021-09-2833 min
On Top of PR with Jason MuddMall of America: Staying afloat in turbulent times with Dan JasperSend us a textDan Jasper is director of public relations at Mall of America in Bloomington, Minn.Five things you’ll learn from this episode:How Mall of America, as a major retail destination consistently providing first-class experiences, dealt with different challenges brought by COVID-19 and went beyond the extra mile by over-communicating what is happening at Mall of America, and what you can expect when you come here so that you can plan ahead and have the best experience How they handle protests fairly as private property holders and public fig...
2021-09-2137 min
On Top of PR with Jason MuddCaptivate your audience with transformational storytelling with CEO Tim Pollard, OratiumSend us a textTim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging.Five things you’ll learn from this episode:The most destructive problems that sales messages suffer from, the amplifying effects of the virtual environment on those problematic hallmarks, and how the problem can be fixedHow to improve your storytelling approach and skyrocket your sales if you’re among...
2021-08-3140 min
On Top of PR with Jason MuddHow a scholarship program can benefit your company with Jason MuddSend us a textThis is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation?Five things you’ll learn from this episode:Understand why many companies are actively offering scholarships, how it positions you as a thought leader, and how it helps significantly with reputation management. The importance of not only promoting your scholarship program but promoting the winners of your program. Changing someone’s life through scholarship progra...
2021-08-2410 min
On Top of PR with Jason MuddHow your brand can benefit from being immersed in the esports and gaming space with John HigginsSend us a textLearn how your brand can start marketing within the gaming and esports community with our guest John Higgins. John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.Five things you’ll learn from this episode:How your brand can benefit from being immersed in the esports and gaming spaceWhat the difference is between gaming and esp...
2021-08-0326 min
On Top of PR with Jason MuddThe impact of leadership communication on mental wellbeing and organizational performance with Vance MeyerSend us a textVance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.Five things you’ll learn from this episode:What marketing communication leaders need to think about in terms of guiding their team on how to communicate, externally and internallyThe strategy and tactics that corporate marketing professionals can begin to take, whether that’s communication tactics or as a trusted advisor to leadersThe importance of self-care and self-acceptance not just...
2021-07-2033 min
On Top of PR with Jason MuddTips on how to develop a PR presence without a degree with Kate Yandoh HarrisSend us a textKate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”.Five things you’ll learn from this episode:How to get started in PR and marketing without a PR or marketing degreeWhy hospitality might be a great starting point for marketing and PR professionalsHow you can learn the most from less desired positions How to educate your audience instead of just selling them your product or serviceHow to pivot and be creative in your PR effo...
2021-07-1331 min
On Top of PR with Jason MuddHow to build, launch, and monetize your own podcast with Jason MuddSend us a textLearn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:The four questions to ask yourself before you start your own podcastThe steps to building your own podcastThe three steps to launching your podcastHow to monetize your podcast10 podcast pro tips to those just starting outQuotables“Podcasting builds awareness, understanding, trust, and decision.” -@jasonmudd9“To monetize your podcast, there are three st...
2021-07-0623 min
On Top of PR with Jason MuddWhy only 3% of people are able to think and operate their brands differently with keynote speaker, Stan PhelpsSend us a textLearn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.Five things you’ll learn from this episode:Why only 3% of people and brands are able to think and operate their business differentlyThe two main ways you can stand out and achieve competitive separation Why you need to be very clear with who your company is forWhy being middle of the road could be the downfall of your companyWhat benchmarking is...
2021-06-2930 min
On Top of PR with Jason MuddThe power of following up to get more media coverage for your brand with APR consultant, Marjorie ComerSend us a textLearn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.Five things you’ll learn from this episode:The power of following up to get more media coverage for your brandHow to use follow-ups to get in front of media, clients, and contactsHow to stand out when pitching the news mediaHow to build a media list for your comp...
2021-06-2230 min
On Top of PR with Jason MuddCourageous conversations about diversity, equity, and inclusion with Tru PettigrewSend us a textOur episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.Five things you’ll learn from this episode:The difference between diversity, equity, and inclusionThe difference between equity and equalityHow to set up your team for success by figuring out what they need to be successfulThe three different types of diversityHow to have courageous conversations about diversity, equity and inclusionQuotables...
2021-06-1533 min
On Top of PR with Jason MuddHow to connect with your audience through social & web media with Adam O’Daniel of Movement MortgageSend us a textOur episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events.Five things you’ll learn from this episode:How to use social media and web content to directly reach your audienceHow to stop relying on only news coverage for PRHow to attract the best audience relevant to your companyHow to make your social media more engagingHow to figure out who your real audience isQuotables“A few years ago, business was sl...
2021-06-0826 min
On Top of PR with Jason MuddMistakes companies make when working with influencers with Jason Mudd, APRSend us a textLearn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:Mistakes companies make when working with influencersThe difference between an influencer and a spokesperson The slippery slope of working with influencers who buy followersWhy influencers are relevant to B2B brandsThe value of micro influencersQuotables“Every major influencer and many household brands buy fake (or real) followers.” — @jasonmudd9“If you have a million social media follo...
2021-06-0118 min
On Top of PR with Jason MuddElevating a brand’s damaged reputation with Mark SherwoodSend us a textLearn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.Five things you’ll learn from this episode:Why outsourcing work can be more efficient for your marketing department What it’s like to market a public school district in Detroit The value of marketing partnerships How to adapt to several different audiences The challe...
2021-05-2421 min
On Top of PR with Jason MuddBe a trusted advisor to your executive team with John Herbkersman, communications executiveSend us a textLearn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies. Five things you’ll learn from this episode:How Jack Welch changed business operations and transparency Why communications has evolved to be so prominent in the workplaceWhy transparency with employees creates a better work environment for everyone How to properly use a communicators’ toolbox Being a trusted advisor to leadership as a commu...
2021-05-1829 min
On Top of PR with Jason MuddHow to know if a PR agency is the right fit for your company with Shannyn LeeSend us a textLearn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.Five things you’ll learn from this episode:What clients need to know when hiring the right agencyHow you can be a good partner to your PR agency When to walk away from a potential PR agency How to avoid the procurement when...
2021-05-1131 min
On Top of PR with Jason MuddLeveraging podcasts and video to break through the PR clutter with Kate Warnock of ForcuraSend us a textOur episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.Five things you’ll learn from this episode:The benefits of having a company podcast The challenges of starting a podcastHow to promote your podcastIf a video or audio-only podcast will work better for youThe most important element for a successful podcast or video seriesQuotables“Depending on the industry you’re in...
2021-05-0427 min
On Top of PR with Jason MuddWhen to use a commercial newswire for your news release with Jason Mudd, APRSend us a textLearn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:How commercial newswires work The benefits of using commercial newswires When to use a commercial newswire Why publicly companies need to use commercial newswires Mistakes companies make when using commercial newswires Quotables“The primary benefit of using commercial newswires is instantly getting your news story in front...
2021-04-2814 min
On Top of PR with Jason Mudd10 areas websites struggle with and how to improve them with Clarissa Schearer, APRSend us a textLearn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media.Five things you’ll learn from this episode:How you can improve your company website How every part of your website reflects back on SEOWhy website SEO is importantHow to increase your website page speedThe importance of website accessibilityQuotables
2021-04-2127 min
On Top of PR with Jason MuddHow to take your social media to the next level with Emily Barrett, APRSend us a textLearn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content.Five things you’ll learn from this episode:Social media best practices How companies can improve their social media presenceWhat it means to post natively on a social media platformThe importance of boosting and sponsoring your social media postsHow you should manage your social media budgetQuotables“Every company is going...
2021-04-1322 min
On Top of PR with Jason MuddWhy corporate communicators need the help of a PR agency with Hy-Vee’s Dawn BuzynskiSend us a textLearn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand.Five things you’ll learn from this episode:The benefits of the having a PR agency mindset while working in corporate communications How to highlight employees at your company The difference between working at a PR agency vs. a corporate communications roleWhat are pros and cons of working with a PR agency vs...
2021-04-0629 min
On Top of PR with Jason MuddThe future of the PR industry with PRWeek’s Gideon FidelzeidSend us a textOur episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual PRWeek Awards, Best Place to Work, and Salary Survey.Five things you’ll learn from this episode:What are PR industry trends?What might the future look like for the PR profession?How has COVID-19 changed the PR industry, and how has the industry pivoted its PR campaigns?What are examples of comp...
2021-03-3032 min
On Top of PR with Jason MuddThe difference between online reviews and online reputation with Jason Mudd, APRSend us a textLearn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:How online reviews compare to your online reputation Steps to auditing your company’s online reputation The importance of domain authority What you can do offline to improve your online reputation How to find the right agency to help improve your company’s online reputation Quotables“The idea of online reputation management is making sure you...
2021-03-2328 min
On Top of PR with Jason MuddHow to use HARO and ProfNet with Cision’s Allison RichardSend us a textLearn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.Five things you’ll learn from this episode:How to use HARO and ProfNet more efficiently The difference between HARO and ProfNet How to carefully read HARO and ProfNet queriesHow you should respond to a reporter on HARO and ProfNet How to bui...
2021-03-1634 min
On Top of PR with Jason MuddUnderstanding human motivation can increase sales with Darryl SalernoSend us a textOur episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.Five things you’ll learn from this episode:How to use human motivation to boost sales, increase margins, and improve employee satisfaction What a decoy is and how it worksThe psychology of pricing and buyingWhat anchoring is and how it worksThe difference between a social norm and a market norm Quotables“Human decision-making is not al...
2021-03-0934 min
On Top of PR with Jason MuddFourteen tips to increase news release engagement that every PR person should know with Business Wire’s Serena EhrlichSend us a textLearn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives.Five things you’ll learn from this episode:How to use commercial newswires to your benefit How to improve your news releases What the most important word in your news release headli...
2021-03-0231 min
On Top of PR with Jason MuddWhy “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris ChiamesSend us a textLearn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.Five things you’ll learn from this episode:Why Chris Chiames thinks PR pros shouldn’t be storytellers Why measurement is just one important factor in demonstrating PR effectiveness The value of observation before making suggestionsThe importance of asking “why” as communicatorsHow the travel industry plans to recover from the pandemicQuotables“Smart companies hire smart people.” — @ChrisChiames“Great writing is the key for public relatio...
2021-02-2332 min
On Top of PR with Jason MuddHow newsrooms post content on their websites with Axia Public Relations’ Jason Mudd, APRSend us a textLearn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations.Five things you’ll learn from this episode:If a TV newsroom always posts an online article in addition to the aired news storyHow you can get a copy of an aired TV news story video Beware of copyright when posting TV news stories on your websiteIf a news story will always include a link to your company’s web...
2021-02-1616 min
On Top of PR with Jason MuddTips on telling your company’s story with Rayonier’s Alejandro BarberoSend us a textLearn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.Five things you’ll learn from this episode:The value of putting your employees’ happiness firstWhy companies need to tell the story of their brand How you can reevaluate your company values How to bring auth...
2021-02-0938 min
On Top of PR with Jason Mudd10 elements of news and newsworthiness with Axia Public Relations’ Jason Mudd, APRSend us a textLearn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:What the 10 elements of news are How you can proactively address the timeliness of your news What consequences could be considered newsworthy Why human interest is almost always local How the 10 elements of news can apply to other communications Quotables“The more legitimate, genuine elements of news your story has, the better it’s going to be.” — @jas...
2021-01-1222 min
On Top of PR with Jason MuddBreaking into the PR industry as a recent graduate with Colin WylieSend us a textOur episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin.Five things you’ll learn from this episode: How to transition from being a PR student to a PR professional Understanding the PR industry as a recent graduateThe importance of relationships, networks, and professional associations when navigating the first years in your PR career How to use your student experience to give you an advantage after gradu...
2020-12-2925 min
On Top of PR with Jason MuddA sale is a love affair with Jack Vincent, strategic poetSend us a text Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Five things you’ll learn from this episode:How a sale is a love affair The five phases you need to pull a buyer through in their purchase Tactical tools help your sales team sell more effectively The killer question for closing and bringing the sale to conclusion How marketing leaders can guide sales people to pitch like they’re storytelling Quotables“We have to get...
2020-12-2232 min
On Top of PR with Jason MuddBuilding a successful content strategy with Wounded Warrior Project’s Sherry SanderfordSend us a textLearn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.Five things you’ll learn from this episode:What is the role of content in today’s PR environment?How can organizations drive content through a multi-channel strategy?How does a solid content strategy support earned media efforts?How d...
2020-12-1534 min
On Top of PR with Jason MuddFive questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APRSend us a textLearn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:The five questions you should ask yourself before you send out any corporate communicationsWhy your audience isn’t “everyone” Why it’s ok if your audience doesn’t know about your brand yet Why you should stick to having three company messages for your audience How you can make your m...
2020-12-0815 min
On Top of PR with Jason MuddBuilding media and customer relationships with HARO founder Peter ShankmanSend us a textLearn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast. Five things you’ll learn from this episode:Why companies should use neurodiverse marketing Common mistakes marketing and PR professionals make when approaching the mediaHow to build relationships with the mediaLearning how your brain works to keep you motivated and productiveHow to engage customers Quotables“The key really is understanding both your audience from a hiri...
2020-12-0132 min
On Top of PR with Jason MuddJob search advice and hiring top PR talent with Nicole Balsam, Capstone Hill SearchSend us a textOur episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.Five things you’ll learn from this episode:How can I get a job?What does the current PR job market look like?What mistakes are candidates making in their resumes and job search approaches? How do I find someone to fill an open position at my company?When should I hire a recruiter?Q...
2020-11-2432 min
On Top of PR with Jason MuddWhich type of PR agency client are you? with Audience Audit’s Susan BaierSend us a textOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.Five things you’ll learn from this episode:What are the three types of PR agency clients?Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client?When is the best time to initiate the conversation about campaign research?How can research save you money? Why do assumptions not make you dumb...
2020-11-2028 min
On Top of PR with Jason MuddThe cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APRSend us a textLearn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations.Five things you’ll learn from this episode:What’s the true cost of employing PR professionals inside your organization?How does hiring an in-house PR professional compare to hiring a PR agency?What tool can I use to figure out these costs?Why does hiring a PR professional for their contacts doesn’t work?If I hire a PR professional on my tea...
2020-11-1718 min
On Top of PR with Jason MuddEngaging employees and creating a positive workplace culture with Richard HaddenSend us a textOur episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance.Five things you’ll learn from this episode:How do you create a great place to work? What are people practices and profit performance?How can I improve my workplace’s culture? What can I do as a manager to be a great boss when I have a small team and budget? What is the future of employee engagement? Quotables“Creating a focused...
2020-11-1036 min
On Top of PR with Jason MuddPrioritizing PR over advertising with Laura RiesSend us a textOur episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”Five things you’ll learn from this episode:Why should I lead with PR before advertising when launching a campaign or brand?What is the importance of brand positioning?Why should companies try to go “all in” when launching a brand? What are some brand hits and misses when it comes to brand positioning? Why should only well-established brands spend money on adv...
2020-11-0326 min
On Top of PR with Jason MuddThe decay of civility in public discourse with Syracuse University’s Anthony D’AngeloSend us a textLearn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. Guest:Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education.Five things you’ll learn from this episode:How is the decay of civility in public discourse hurting...
2020-10-2730 min
On Top of PR with Jason MuddLearning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen MajdanicsSend us a textFind out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.Five things you’ll learn from this episode:How did Firehouse Subs prepare for the COVID-19 pandemic?What lessons did Firehouse Subs learn from the COVID-19 pandemic, and how can you implement these solutions to your company? Why will focusing on the local community before a crisis help your company during a crisis? How do you...
2020-10-2026 min
On Top of PR with Jason MuddImproving your earned media coverage with Axia Public Relations’ Jason Mudd, APRSend us a textJason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode:How can I improve and increase my earned media coverage? How can I better understand how to work with the media? What types of stories should I share with the media? What are the most important steps of the earned media process? Why should I think visually with every news topic I pitch? Quotabl...
2020-10-1328 min
On Top of PR with Jason MuddHow your company can effectively hire and work with a PR agency with Drew McLellanSend us a textGuest:Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.Five things you’ll learn from this episode:Why are marketing managers scaling down their outside agency resources? Can a PR agency be a full-service integrated advertising agency? What makes a client decide to delegate work to agencies vs. bring the work in-house?What’s the pr...
2020-10-0631 min
On Top of PR with Jason MuddHow to use personality analytics to better hire, engage, and develop employees with Dolly PenlandSend us a textLearn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale.Topic: Use personality assessments to build the best team for your company and optimize them to their highest potentialFive things you’ll learn from this episode:How to better manage your clients and employees?How can...
2020-09-2937 min
On Top of PR with Jason MuddTransitioning from a career in journalism to PR with Crowley’s David DeCampSend us a textLearn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Guest:Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel.Topic: The one with David DeCamp on how you can transition from a career in journalism to a corporate communications position.Five things you’ll learn fro...
2020-09-2227 min
On Top of PR with Jason MuddGoing on "Undercover Boss" with Executive Producer Mike CottonSend us a textLearn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS.Guest: Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. Topic:Learn what to expect when you go on Undercover Boss. Five things you’ll learn from th...
2020-09-1632 min
On Top of PR with Jason MuddWhat it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APRSend us a textJason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations. Guest:Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, So...
2020-09-0925 min
On Top of PR with Jason MuddOnline customer reviews – best practices with ReviewMaxer’s Garrett SussmanSend us a textLearn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management. Guest: Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management.Topic: Managing and acquiring online reviews to get higher search-engine rankings.Five things you’ll learn from this episode:What are the factors that Google uses to rank local busines...
2020-09-0932 min
On Top of PR with Jason MuddHow good PR pitches make good stories w/ Inc Magazine's Jeff HadenSend us a textLearn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker. Guest:Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.Topic: There is a right and wrong way to pitch to the media.Five thi...
2020-09-0932 min
On Top of PR with Jason MuddSocial media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & GilbertSend us a textLearn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm. Guest:Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.Topic: Learning more about disclosing brands/products for social media influencersFive things you’ll learn from this episode:What are the legal regulations for companies and influ...
2020-09-0940 min
On Top of PR with Jason MuddMedia monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del ColleSend us a textLearn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring.Guest: Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring. Topic: Media monitoring in 2020 and beyondFive things you’ll learn from this episode:Why is media monitoring important to an organization?How ca...
2020-09-0928 min
On Top of PR with Jason MuddHow to be a trusted adviser with Wells Fargo's Del GallowaySend us a textLearn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.Guest: Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.Topic: Being a t...
2020-09-0932 min