Shows
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersLost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin CoxWelcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market.This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than...
2026-01-3018 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersCommunicating your value: lessons learned from 25 years in marketingThis month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.Key takeawaysWhy you must understand that clients aren't buying your timeIdentify your unique value proposition and share it via real-world examplesApply the 3-step Value Framework:The importance of articulating your value clearly to avoid the "race to the bottom"Why you need to own who you are and stop apologisingResources and links
2026-01-1610 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers2025 reflections and a nod to '26Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.Resources and linksAbbas Marketing...
2025-12-1921 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersAI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian DownerIn this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.Key takeawaysStuart and Kristian shared:How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for...
2025-07-2539 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersWhy marketing funnels don't work for B2B and what to do insteadMarketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.oh and here are the two LinkedIn posts that sparked this conversation:Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDAAnna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd...
2025-07-1137 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersLessons learned from 5 years of podcastingIn this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share abou...
2025-07-0407 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersUsing spoken communication to build confidence and authorityIn this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architectsWays to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptableThe...
2025-06-2034 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersArchitecture and construction industry awards from three perspectivesWelcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that...
2025-06-0619 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersHow to bring 'boring' industries to life with Ayo Abbas and Michelle GarrettThis episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.We share:How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.Ways to extract compelling narratives from engineers using...
2025-05-2338 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersMaking the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo AbbasIn this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you...
2025-05-0924 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersMaking the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo AbbasThis special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.In this episode, we have a look at: Strategic planning tips to navigate an event with 13,000+ delegatesTips on networking and how to build fruitful business relationshipsNew features and formats...
2025-05-0231 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersReframing sustainability and climate communications - Part 2, with Rosie Cade and Brigitte ClementsToday's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.We covered a lot of ground across the two episodes including: The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed...
2025-03-2824 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersReframing sustainability and climate communications - Part 1, with Rosie Cade and Brigitte ClementsWe're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.Key discussion topics include:The role of marketing in sustainabilityTips for effective sustainability communicationThe importance of networking, learning and communityThe role of policy and governmentHow you can upskill and be more informed as a marketerResources and links...
2025-03-2127 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersThe Built Environment Marketing Show is back for 2025We're back baby!! Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.comIn this episodeBeing backNew format for 25What's happening nextThanks so much for listening to the show and to everyone who...
2025-03-1404 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEnd of year marketing special 2024 with Ayo AbbasToday's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise. In this episodeData and digits Themes and clips Predictions for 2025 What's next for the showBloopers and outakesThanks so much for listening to the show and to everyone who has taken time out...
2024-12-1329 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina FarrellFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ---Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key discussion topics include:Understanding the connection between storytelling and brandHow to develop your brand strategy to...
2024-11-1535 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 79: UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin IqbalFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. -----The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. ...
2024-10-3019 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 78: Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB StudiosFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. -----FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.In this episode, we talked about:How FCB Studios reimagined their br...
2024-10-1137 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 77: How to win your first projects as a new built environment companyFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session. ----When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a...
2024-09-2721 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:How to research and find relevant podcastsThe key questions to ask yourself in order to create a compelling pitchHow to prepare for...
2024-08-3009 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make...
2024-08-2309 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 74: SEO basics to keep your content rank on Google [Practical Snacks mini-series]Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you fo...
2024-08-1608 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 73: How to optimise your website home page [Practical Snacks mini-series]First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it. Grab your free optimising your website home page checklist.Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10...
2024-08-0910 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 72: Introducing ‘The Practical Snacks’ marketing mini-seriesPractical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.The mini-series is brought to you by Ayo Abbas from Abbas Marketing.Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think will find this actionable style content valuable.Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.Resources and linksAbbas Marketing...
2024-08-0202 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 71: Finding the right marketing approach as a small architecture practice, Jon ClaytonToday’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about:The evolution of digital marketing and how he’s always tended to take a digital-first approach to marketing his practice.The importance of building a strong personal brand in architectureLocal marketing for architecture firms and the need to get stuck in.Networkin...
2024-07-1841 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEP 68: Are you ready to make it happen? A marketing mastermind but not as you know it....This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.Find out more about our 'Make It Happen' mastermind day here.
2024-05-1411 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersHow to make sure you get the most value out of industry events?There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Ways you can sup...
2024-05-0311 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersGetting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan SpencerThis episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.comResources and LinksUKREiiFBuild UpThe Build-Up UKREiIF breakfast event - Wednesday 22 May
2024-04-1922 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersSuccessful marketing starts with messaging, targeting and positioningThis year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as...
2024-04-0508 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersFinding your voice to spark change with Professor Sadie MorganHello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares:- How she found her voice- The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the i...
2024-03-1537 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersThe hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo AbbasIs your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. ...
2024-02-2341 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersIntroducing AI: get smarter with your built environment marketing2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to...
2024-02-0937 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEP 61: End of year round-upHello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of year episode so you'll get:My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. ...
2023-12-1820 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 60: From ballerina to architecture marketing with Ellie SharpeWelcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in b...
2023-12-0136 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 59: How to master LinkedIn as marketersWelcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time...
2023-11-1730 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEP 58 - Growing and marketing your profile online with Chris SimmonsWelcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He s...
2023-10-2738 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen DrewWelcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.Our chat has now been turned into my latest podcast episode that is out today.It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pi...
2023-10-1340 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part IIWelcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover:• How we can gain more credibility as marketers• The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity.ResourcesAbbas Marketing Hoare Lea websiteAbout the showThe Bu...
2023-09-2920 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 55: Content, Climate and Thought leadership with Rachel Davies, Hoare LeaWelcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.We cover:The importance of thought leadership, how to get buy-in for it and how to do it.How they take a ‘no brochure’ approach and champion digital How they cho...
2023-09-1527 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 54: B2B Content creation: Avoiding overwhelm and getting strategicArticles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create?Is it OK to stick to one type of content?Which content channels should you use, and how many?This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the...
2023-07-2838 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 53: Growing an architectural firm with Andy Matthews, Roach MatthewsWelcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices. He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how his practice has evolved over the past two ye...
2023-07-0727 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 52: Boring, boring, boring: how to inject creativity into your marketingAre you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and linksFind out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft WimbledonThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abb...
2023-06-2309 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEP 51:Property, pavilions and partnerships with Andrew Foord, JLLHow do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events. It's a fascinating conversation which I hope you enjoy. Resources and linksFind out about Abbas Marketing here Check out JLL’s websiteFind out more on UKREiiF
2023-06-0921 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo AbbasOn the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022. Resources and linksFind out about Abbas MarketingCheck out Stacey's website Find out more about Susie Lober ShieldOtterMeet EdgarThe Built Environment Marketing Show...
2023-05-1927 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo AbbasEvents and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD expert Karen Willey from Always Thinking about how to get the most...
2023-05-0548 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 48: The changing social media landscape with Ayo AbbasToday's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show...
2023-04-1416 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 47: Marketing to help make the world a better place, with Tristram Carfrae, ArupToday’s interview is a special one. It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Arup invests in marketingwhy Arup is looking to broaden the marketing conversations they have from tradi...
2023-03-3130 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 46 - Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo AbbasToday’s show is a bit of a collab with BuildUp – a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about: What personal brand is and why everyone has oneThe importance of reputation, credibility and visibilityHow personal brand brings opportunities How to get started if you’re an introvertHow to support your colleagues with their personal bran...
2023-03-1746 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 45: A concrete approach to TikTok with Andrew AthiasToday’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off. This interview was recorded the morning after Philadelphia’s loss in the Superbowl. In this episode: How his boss reached out to him to join their firm even though they had no social media presence What makes a good video and contentAnd how employees and contractors are now approaching him to be...
2023-03-0332 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 44: ChatGPT and AI: A big opportunity?Welcome back to the new season of The Built Environment Marketing Show.And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a marketing and an educational perspective. The Built Environment Marketing Show is a podcast for architects, engineers and marketers. The show is hosted by marketing consultant Ayo...
2023-02-1710 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 43: End of the year marketing roundup and look to '23Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing. In this episode, I share:the marketing trends I think we should be paying attention to in '23 share some of the best clips and advice from my interviews in 2022talk about what's next for this show in 23.the funniest blooper from all the interviews this yearThe Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. Ways you can sup...
2022-12-1926 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 42: Research, resi and Gen Z with Sarah Canning and Deenie LeeToday's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about:Why data and research should be the foundation of your marketingWhy we all need to get better at listening to young people and acting on that informationWhy firms need a proper budget for researchThe differences be...
2022-12-0246 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 41: Sustainability communications - why we all need to upskill, with Ayo AbbasWelcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think.The report that I talked about in the episode that was released at COP27 designed to a...
2022-11-1807 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 40: Securing PR without projects, Hannah CoxToday’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it’s still hosted by marketing consultant Ayo Abbas...
2022-11-0435 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 39: Podcasting - a route to grow your business with Emma DrakeThe growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including:What to think about when picking a topic and format for your podcastWhy starting off as a guest is a good way to get to know the podcasting ropesHow to pitch successfully to secure podcast guest interviewsWhat to think about when choosing a p...
2022-10-2841 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 38: How to get your LinkedIn activity firing on all cylinders, Stacey MeadwellLinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.We covered a lot of ground including:what to postwhat makes a good postwhat types of posts to do and how often to postwhy going viral isn't everythinghow to stop the scrollwhy you need to engage and comment not just postAnd loads, loads more. It's a fun...
2022-10-2144 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 37: Putting your best business foot forward to win work – Leonie ThomasWork-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into:The difference between responding vs reacting when it comes to biddingThe importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real lifeThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the st...
2022-10-1437 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 36: How to improve your website without spending a ton of money with Tom GarfieldConversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’. This episode was recorded live on LinkedIn on Monday October 03 2022. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podca...
2022-10-0737 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersWe're going live this week and we've had a makeover!!Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week. W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes. The lineup is: Monday Oct 03 How to i...
2022-09-3002 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers🥳 6000 downloads and we'll be back soonThanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. See you in September!If you like the show, do us a...
2022-07-0802 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 35: Communicating Engineers, Chris Moore, Price & MyersAnyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. In this episode, we look The importance of brand, tone of voice and writingHow to help a firm with over 40 years of history be cool and braveAnd the challenge that...
2022-06-1747 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 34: Strategy, people and interims with Caroline CoplandIf you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall. In this talk we look at: Moving from a regional led to sector led strategyHow listening holds the key to marketing successHow to hire and get the most out of marketing teams including interimTimestamps00:04: Introduction 03:43: All about RLB 06:18: Joining a new team during lockdo...
2022-05-2728 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersStrategy, Technology & Digital [REPLAY] with Pascale ScheurerI’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. Key takea...
2022-05-1934 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren LeachHave you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are?My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people! We also talk about how going through the process of writing their website has positively impa...
2022-05-0640 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke NeveCollaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 00:07:49: Tanisha's MO 00:10:37: Clients' benefits from employing a collective 00:13:31: Downsides to...
2022-04-0837 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 31: Marketing models: Consultants, freelancers and independents with Julia Nicholls and Dominque StaindlHave you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:· how the consultant/freelancer model works· how to find the right consultant for you · how to clarify what you want: strategy, strategy and implementation or just implementation· how consultants can being a fresh communications perspectivesMarketing In Times of Recovery is the built environment marketing podcast and this is the se...
2022-03-2535 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 30: Marketing models: Groups/online programmes with Nikita Morell and Sara KolataHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done. In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future.The idea for this mini-series came from the fact...
2022-03-1141 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp: 29 Marketing Models Mini Series TrailerHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. We are back after an extended end-of-year break.This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or a...
2022-03-0403 min
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 28: Marketing Tips CompilationWelcome to a very special episode of Marketing In Times of Recovery. I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. And this roundup features:Susie Lober, Lo Marketing, Episode 15Emily Binning, WSP, Episode 16George Bradley, BVDS, Episode 17Nikita Morell, Dave Sharp and Amy Edwards, Episode 19Rebecca Snow, Stiff + Trevillion, Episo...
2021-12-1730 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 27: Coaching, Consulting and Podcasting with Trudy Lewis, ColinearHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Today my guest is Trudy Lewis from Colinear. Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. We look at: how construction firms can strengthen what they do internal comms wisdelving into what lead...
2021-12-0636 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 26: Customers, Strategy and Campaigns with Helen Kettleborough, GleedsHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful. In our conversation, we cover how Gleeds marketing is: moving towards being more strategic and customer-focusedtaking a sector-focused and campaign led approachhaving a clear brand and tone of voice that is both professional and playful using LinkedIn to dri...
2021-11-1234 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 25: Finding your niche and focus with Magnus Ström, Ström ArchitectsHello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing. Today my guest is Magnus Ström from Ström Architects who design one-off high-end houses. Magnus takes a laser-focused approach to marketing and in this interview, we touch on how: the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients they approach the media and awards social media and digital has played a huge role in their bus...
2021-10-2929 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp. 24 - Marketing and Business Development Fundamentals, Iben Falconer, SOMHello and welcome to the latest episode of Marketing In Times of Recovery. And I’m your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms. I first heard today’s guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and she’s based in New York.In this fascinating interview we touch on:how large firms handle and manage marketing and BD, her quest to demystify business development and how she’s work...
2021-10-1538 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 23, PT 2, Strategy, Purpose, Data and Events Danielle Regan and Dave Hendy, MaceHello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.It's part two of my interview with Danielle Regan and Dave Hendy from Mace. If you've not checked out part 1 make sure you do before hitting play here.In our discussion, we talk about:The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions. How website traffic grew 70% in the...
2021-09-2431 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 23, PT 1, Strategy, COVID 19 Response and Elevating The Role of Marketing, Danielle Regan and Dave Hendy, MaceHello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.It's part one of a two-parter with today’s guests are Danielle Regan and Dave Hendy from Mace. In our discussion, we talk about:The role of the business partner as the glue that joins the marketing team with the business. The McKinsey Framework that helped support Mace’s business strategy through the pandemicHow the role of internal comms became more open and transparent. R...
2021-09-2426 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 22: Events, Career Development and Employee Ownership, Vivi Koroma Kala, Jestico + WhilesHello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. It’s April 29 2021 and today’s guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles. In our discussion, we talk about their work as an employee-owned practice, how they tackle digital marketing and social media and events. We also touch on our mutual love for all things career development related by Amazing If.If you’re a regular listener...
2021-07-1626 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 21: People, Projects and Digital Technology with Stephen Melville and James Solly, Format EngineersHello and welcome to the latest episode of Marketing In Times of Recovery. I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. Today’s guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers. I know both of them from when I worked at Ramboll many moons ago. In our discussion, we talk about a host of things from: how they stand out from traditional structural engineering firmswhy they love being involved through all stages of a project and why they feel it’s so i...
2021-07-0228 minThe Built Environment Marketing Show: marketing strategies and tactics for architects and engineersEp 20: Communications, Reputation, and Being A Responsible Business with Rebecca Snow - Stiff + TrevillionHello and welcome to the latest episode of Marketing In Times of Recovery. I’m your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing. Today’s guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion. In our discussion we talk about:their work as a practice how they’ve fared in the past year, how they tackle digital marketing and social mediaand why being a responsible business is a key part of who they are. If you’re a regular li...
2021-06-2235 min