Shows
Total Survey DesignNonresponse Error. Part 1 - Why Response Rate Does Not Necessarily Predict Nonresponse ErrorThis episode explains the important distinction between response rate and nonresponse error in survey research. Drawing on principles from Dillman et al.(2014), it clarifies that a high response rate does not necessarily mean low nonresponse error, and vice versa. Through two practical examples, the episode illustrates how systematic differences between respondents and nonrespondents -- not the number of responses -- determine the presence of nonresponse error. The episode emphasizes that evaluating survey quality requires more than just looking at response rates; it requires understanding potential bias in who does and does not respond.Support the show
2025-12-0105 min
Total Survey DesignA Conversation with Mark Miazga, Director of University Survey & Assessment Services at U of MinnesotaIn this episode, the hosts speak with Mark Miazga, Director of University Survey and Assessment Services at the University of Minnesota, about his journey into survey research. Mark shares how his upbringing in rural Wisconsin and a background in law and nonprofit work shaped his perspective on data and public service. The conversation covers his transition from corporate law to survey methodology, his work managing complex institutional surveys, and how empathy and practical experience influence his approach to data collection and analysis. The discussion also touches on bridging gaps between institutional research and survey methodology, as well as a...
2025-11-231h 06
Total Survey DesignA Conversation with Rob Santos, U.S. Census Bureau DirectorIn this episode, we talk with Robert Santos, Director of the U.S. Census Bureau from 2022 to 2025, about his professional journey and philosophy toward data and public service. Rob shares how his upbringing in a Mexican American community in San Antonio and how his early exposure to music and math shaped his path into statistics. The conversation explores his commitment to equity in data, the importance of cultural understanding in survey design, and his reflections on his time at the Census. He also discusses challenges and innovations in modern data collection (including the use of AI), and the trade-offs...
2025-11-1646 min
Total Survey DesignA Critique of Microsoft Word’s Feedback SurveyIn this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in their opening question, including directional bias, vague wording, and unlabeled scale points. I also reflect on how these design choices impact data quality and what could have been done better. It’s a reminder that even the most common surveys we see in the wild from even the biggest tech giants can teach us a lot about what not to do. If y...
2025-08-0412 min
Total Survey DesignAn Interview with Jon Krosnick on Survey Design, Public Opinion, and Scientific RigorIn this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick is a professor at Stanford University who has advised the U.S. Census Bureau, led national studies on voting behavior and climate change, and published extensively on how people form attitudes and make decisions.Recorded at the historic St. Louis Union Station Hotel during the 2025 AAPOR conference, this conversation covers Dr. Krosnick’s career path, the role of mentorship, and his research on trust and me...
2025-06-1658 min
Total Survey DesignAn Interview with Thom AllenIn this episode I sat down with Thom to talk about surveys. We talked about his time at the Social and Economic Sciences Research Center, working with Don Dillman on various projects including the 2000 U.S. Census, some of his favorite projects, my dissertation survey, the application of the Tailored Design Method on a wide variety of cultures, and much more.Support the showFind us online at: instagram.com/totalsurveydesign/https://taplink.cc/totalsurveydesignContact us at: totalsurveydesign@gmail.com
2025-03-241h 00
Total Survey DesignSeason 1 FinaleIn this episode, we do a small retrospective on the first season. We also look ahead to see what is to come. We also give a call to action, seeking your support to ensure that this project continues to exist into the future. If you would like to support us, you can do so by visiting our Ko-fi page at:https://ko-fi.com/totalsurveydesignThank you.Support the showFind us online at: instagram.com/totalsurveydesign/https://taplink.cc/totalsurveydesignContact us at: totalsurveydesign@gmail.com
2024-09-2205 min
Total Survey DesignEssential Considerations When Creating a SurveyIn this episode, we explore essential considerations for crafting effective surveys. We begin by emphasizing the importance of defining the purpose of your survey, which serves as a guide through each step of its creation. We discuss how understanding your main goal—whether it's measuring customer satisfaction or academic variables—shapes your questions and improves data quality. Additionally, we highlight the significance of knowing your target population, budget, and timeframe. By the episode's end, we offer practical advice on streamlining your survey to avoid unnecessary questions, reduce costs, and enhance response quality. Join us to learn how to design your...
2024-09-0912 min
Total Survey DesignThe Target PopulationIn this episode, we discuss the target population. We emphasize the importance of a well-defined target population, in context of the goal of your survey, and in relation to your sampling frame. We offer examples of target populations of various studies, and offer suggestions for the types of variables that you may want to consider when thinking about your target population. Support the showFind us online at: instagram.com/totalsurveydesign/https://taplink.cc/totalsurveydesignContact us at: totalsurveydesign@gmail.com
2024-09-0207 min
Total Survey DesignAn Interview with James McCall, Survey MethodologistIn this episode, we interview James McCall, a survey methodologist at Westat. James shares what first drew him to surveys, and what drove him into a career of surveys. We talk about his role as a survey methodologist in industry. We discuss cognitive testing, data scripts, and other elements of the art and science of survey design. We also discuss our pet-peeves, such as matrix questions, check-all-that-apply questions, pre-testing, having too-short timelines, and more. James also shares advice for social scientists who are interested in pursuing a career in survey methodology.Support the showFind...
2024-08-2628 min
Total Survey DesignDesign Elements - Progress Bars, Back Buttons, Forced Responses, and More!In this episode, we explore the key design elements of effective surveys, emphasizing the importance of user-friendly experiences and reliable data collection. But first, in our free talk segment we discuss the compensation structure of the YouGov platform.Then, we highlight practical tips like strategic question ordering, clear language use, and consistent visual design. Additionally, the episode discusses behavioral aspects such as the appropriate use of forced responses and fair uses of attention checks to maintain respondent engagement without compromising data quality.Support the showFind us online at: instagram.com/totalsurveydesign/...
2024-08-1927 min
Total Survey DesignA Conversation About the Trust and Distrust of SurveysIn this episode, we introduce a new free talk segment, where we discuss and celebrate Seon Yup's new job as chief survey methodologist at Kansas State University. We then explore why many people distrust surveys and some things we can do to regain their trust. We discuss key issues like sensitive topics, the impact of interviewer identity, and the prevalence of poorly designed surveys that fail to effect change. We also provide tips on recognizing legitimate surveys, emphasizing secure and ethically conducted inquiries.Support the showFind us online at: instagram.com/totalsurveydesign/https...
2024-08-1221 min
Total Survey DesignThe Monetary Costs of Conducting Surveys - Part 1In this episode, we explore the costs associated with conducting surveys. We start by debunking the common misconception that surveys are free, highlighting the significant expenses involved in various survey methods—from internet to mixed-mode surveys which are needed to collect useful data. We explore the astronomical costs of large-scale efforts like the U.S. Census, which can reach billions, and contrast these with more modest academic research surveys, which can still run into thousands of dollars. Special attention is given to the balance between cost and quality, underscoring that a higher investment often means better data. Through specific ex...
2024-08-0417 min
Total Survey DesignSample Design - Part 2. The Sampling FrameIn our second episode focusing on sample design, we dive into the intricacies of creating a sampling frame. We explain what a sampling frame is and why it's crucial for ensuring your survey reaches the right target population. We discuss the four key elements of an ideal sampling frame: comprehensiveness, accuracy, specificity, and accessibility. Additionally, we highlight real-world examples and practical tips for researchers, from using address-based databases to leveraging online survey platforms. The episode concludes with brief phone interviews with listeners, emphasizing the potential biases in online panels and the importance of a well-constructed sampling frame....
2024-07-2319 min
Total Survey DesignWriting Good Survey Questions - Part 2. Response OptionsThis episode is the second in a series of writing good survey questions, where we dive deep into the intricacies of response options for survey questions, a crucial component often overlooked in survey design. We explore the significance of well-constructed response options in enhancing data quality and the pitfalls of poorly designed ones that can lead to confusion. Our focus will primarily be on closed-ended questions, discussing the different types of scales like categorical and continuous, and how to balance the resolution of your options to capture necessary details without overwhelming respondents. Join us as we unpack strategies to...
2024-07-1509 min
Total Survey DesignWriting Good Survey Questions - Part 1. Base QuestionsIn this episode, we delve into the art of crafting effective survey questions. We discuss the importance of clear and precise wording, avoiding biases, and the impact of question formats on data quality. Learn practical tips for designing questions that yield accurate and meaningful data, whether for academic research, market analysis, or feedback collection. Join us as we explore examples and demonstrate how to refine a simple question into a well-crafted survey item. Perfect for anyone looking to improve their survey design skills!Support the showFind us online at: instagram.com/totalsurveydesign/https...
2024-07-0911 min
Total Survey DesignThe Total Survey Design Method - Reducing Costs, Increasing Benefits, and How to Get the Best Data!In this episode, we explore the Total Survey Design Method to maximize data quality. Discover how reducing errors, rooted in social exchange theory, can enhance your survey's effectiveness. We'll delve into the three key factors—cost, benefit, and trust—discussing strategies to minimize respondent burden, highlight benefits, and establish trust. Learn practical tips on simplifying surveys, using incentives, and emphasizing legitimacy. Perfect for anyone aiming to improve survey response rates and data accuracy. Tune in for an in-depth look at creating high-quality surveys!Support the showFind us online at: instagram.com/totalsurveydesign/https://tapl...
2024-06-2910 min
Total Survey DesignDon Dillman – A Reflection in MemoriamThis episode is a tribute and commemoration of Don Dillman, who is known for his contributions to survey methodology, particularly the development of the Tailored Design Method (TDM) for conducting surveys. The episode reflects on his work as a professor and a mentor, his impact on our careers, and his legacy. Our unscripted conversation includes personal anecdotes, discussions on his methodologies, and a reflection on Don's influence on our work.Support the showFind us online at: instagram.com/totalsurveydesign/https://taplink.cc/totalsurveydesignContact us at: totalsurveydesign@gmail.com
2024-06-1943 min
Total Survey DesignThe Four Sources of Survey ErrorIn this episode of the Total Survey Design Podcast, we explore the four main sources of survey error through the engaging story of Mario, a local pizzeria owner aiming to conduct an ethical survey. We delve into coverage error, sampling error, measurement error, and non-response error, explaining how each can distort survey results. By using Mario's quest to honestly determine if his pizzeria is the best in town, we illustrate practical strategies for reducing these errors, offering listeners valuable insights into improving survey accuracy and reliability. Join us as we unravel the complexities of total survey error and its...
2024-06-0710 min
Total Survey DesignSample Design - Part 1. Sample Size - or why just over 1000 responses is enough to generalize findings to millions of people!In this episode of the Total Survey Design Podcast, we explore the fascinating concept of sample size and its impact on survey accuracy. Discover why just about 1000 responses can represent the views of millions, debunking common misconceptions about survey sampling. We'll dive into the key parameters for calculating sample size, such as margin of error, confidence level, predicted variance, and target population size. Learn how a small, well-chosen sample can provide precise and reliable data, making large-scale surveys both practical and cost-effective. Tune in to understand the math behind the magic!Here's a general formula commonly used...
2024-06-0313 min
Total Survey DesignHow to Lie with SurveysIn this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design to poor sampling, and provide real-world examples, such as misleading questions in political surveys and biased sampling in product ratings. This episode, the first in a series, aims to uncover the frequent errors in surveys that can skew data, whether by accident or intention. Tune in to learn how to spot and avoid these issues in your own survey designs.Support the...
2024-05-3112 min
Total Survey DesignThe Utility of SurveysIn this episode of the Total Survey Design Podcast, Seon Yup and Azdren dive into the utility of surveys and their vital role in understanding public opinion and decision-making. They share examples, like A&W's marketing mishap with their third-pound burger, and the importance of surveys in evaluating high-cost programs. From business insights to educational improvements, surveys offer invaluable data that can guide better choices and avoid costly mistakes. Tune in to learn why surveys matter and how they can transform various aspects of life and work."Kalimba Relaxation Music" Kevin MacLeod (incompetech.com)Licensed under...
2024-05-2008 min
Total Survey DesignIntro to the PodcastIn this debut episode of "Total Survey Design," hosts Azdren Coma and Seon Yup Lee introduce listeners to the intricacies and importance of surveys. Exploring the basics of survey creation and analysis, they discuss their professional backgrounds and the podcast's goals, including helping various audiences—from small business owners to academics—master survey design. They outline the upcoming season, highlighting topics such as survey utility, question design, and common survey issues, and tease special episodes on calculating sample sizes and interviewing expert guests. Join them to demystify surveys and enhance your understanding of this essential tool."Kalimba Rela...
2024-05-1404 min
Total Survey DesignTotal Survey Design TrailerListen to this episode to get a preview of everything that the Total Survey Design podcast is all about.Support the showFind us online at: instagram.com/totalsurveydesign/https://taplink.cc/totalsurveydesignContact us at: totalsurveydesign@gmail.com
2024-05-0802 min