Shows
Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia LaserWOW Marketing for B2B Brands: Aia Laser Hosts John Dwyer Ep 33For information on Inter-Dev, check out our B2B digital marketing agency.And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.Join Aia Laser on the latest episode of B2B Marketing Insider as she sits down with WOW marketing expert John Dwyer to explore how the WOW factor can reshape modern B2B digital marketing strategies. From deep-tech brands to fast-moving SaaS companies, John explains how organizations can uncover a powerful WOW moment and use it to strengthen positioning, improve messaging, and accelerate B2B lead generation.Aia...
2025-11-231h 07
Aia Laser- Hosting B2B Digital Marketing Hub PodcastAia Laser Hosting John Dwyer: The WOW Factor Formula in B2B Marketing - Ep 33This B2B Digital Marketing Insider Podcast episode, host Aia Laser sits down with WOW marketing pioneer John Dwyer to decode what truly makes customers stop, remember, and act, even in highly technical B2B categories. Together, they unpack how B2B companies, especially those in deep-tech, engineering, SaaS, and enterprise solutions, can identify and apply a WOW factor that drives real differentiation. Exploring the mechanics of building unforgettable experiences across B2B digital marketing.Aia and John explore what makes buyers stop, remember, and take action, especially in long sales cycles where engineering teams and CTOs...
2025-11-231h 07
The Voice of B2B MarketingCases, Cases, Cases | Welche Social Media Plattform(en) brauche ich im B2B?In dieser Episode von 'The Voice of B2B Marketing' diskutiert Host Julia Pichler von Canon Austria, die Relevanz von Social Media im B2B-Marketing mit Olivia Ulbing-Sommegger, Gründerin von oha! digital. Olivia teilt Best Practices zur zentralen Frage, welche Social Media Plattformen es im B2B braucht und bringt konkrete Kampagnenbeispiele. Sie betont die Wichtigkeit der Zielgruppenansprache, der unterschiedlichen Zielsetzungen und wie sie dort hin kommen. Zudem reden die beiden über die Bedeutung von Sicherheitsmaßnahmen im Social Media Marketing, Stichwort Social Media Security.>>> Und...
2025-11-1236 min
B2B Marketing PodcastEpisode 204: Fast, simple, trusted: What’s driving modern B2B buying decisionsIn this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers and 35,000 buying experiences.
The report reveals the 30 decision drivers shaping B2B purchasing right now, highlighting the trends, shifts, and constants in what matters most to buyers. Tom sheds light on the biggest drivers, what’s changed (and not changed) year-on-year, and what B2B marketers can do right now to make 2026 their most commercially impactful year to date.
You can down...
2025-11-1130 min
Launch Lens Business Podcast$2.3B Ad Lie: The Secret Podcast Revenue Hack 🤯Enjoying the show? Support our mission and help keep the content coming by buying us a coffee.The U.S. podcast ad market is immense (≈$2.38 billion by 2025), but smart creators know relying only on traditional ad reads is a shaky long-term strategy. The future of podcast monetization is splitting into two competing paths: deep listener loyalty or relentless revenue attribution.Our mission is to unpack these two paths, showing you how to build economic independence and where B2B marketers are investing 50% more to prove their shows are crucial lead-generation engines....
2025-10-1105 minLaunch Lens Business Podcast$2.3B Ad Lie: The Secret Podcast Revenue Hack 🤯Enjoying the show? Support our mission and help keep the content coming by buying us a coffee.The U.S. podcast ad market is immense (≈$2.38 billion by 2025), but smart creators know relying only on traditional ad reads is a shaky long-term strategy. The future of podcast monetization is splitting into two competing paths: deep listener loyalty or relentless revenue attribution.Our mission is to unpack these two paths, showing you how to build economic independence and where B2B marketers are investing 50% more to prove their shows are crucial lead-generation engines....
2025-10-1105 min
Pipe DreamHow to Create Compelling B2B Content w/ Amanda NatividadIn this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.
We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring.
Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.
(Hint - it won't)
This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.
Thanks to...
2025-08-1928 minPipe DreamQ&A on Building a Podcast for Your B2B CompanyRaw, authentic, slightly tired... no, this is not the description of my upcoming country album.
In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months.
What's covered:
How do I overcome my fear of hosting a podcast?What metrics should I measure when producing a podcast?Do you have a favourite podcast? What is it?How do I generate customer insights from my podcast series?What does an MVP podcast tech stack...
2025-07-2832 min
Podcast Marketing por Idiotas - RFMEspecial marketing B2B com Ana Barros - e298s01
Esta semana, num episódio especial com Ana Barros, falamos sobre marketing B2B.
Episódio de 23/07/2025
Grupo de WhatsApp: https://w.marketingporidiotas.pt
[Pontos Principais por IA]
Neste episódio do podcast "Marketing por Idiotas", o anfitrião Diogo Abrantes da Silva recebe Ana Barros, uma especialista e, nas palavras do anfitrião, um "colosso" do marketing Business-to-Business (B2B) em Portugal. A conversa foca-se nas diferenças, dificuldades e estratégias inerentes a este nicho de mercado, desmistificando a ideia de que o B2B é "aborrecido" e revelando a sua complexid...
2025-07-2300 min
Greenbook Podcast151 - B2B Research Reinvented: Matt Powell Talks Trust and TechIn this episode of the Greenbook Podcast, Lenny Murphy chats with Matt Powell, Managing Director of North America at B2B International. With over 20 years at the company, Matt shares his journey from phone-room interviewer to senior leadership and offers an insider’s perspective on the evolving world of B2B market research.The conversation dives deep into how emotional drivers have overtaken rational ones in B2B decision-making, the rising demand for trustworthy data, and the role of synthetic data and AI in delivering faster insights. Matt also discusses how B2B International’s integration into Dent...
2025-07-2248 min
The Voice of B2B MarketingInsights zur B2B Lead Gen Studie 2025 | Trends, Tools, To-DosIn dieser Episode von The Voice of B2B Marketing werden die Ergebnisse der B2B Lead-Generierungsstudie 2025 der B2B Expert Group des Dialogmarketing-Verbandes Österreich vorgestellt. Zu Gast sind Markus Ott von den UNOS und Vivienne Nieuwenhuizen von RAAN GmbH. Die Studie untersucht die aktuellen Trends, Herausforderungen und Potenziale in der B2B Lead-Generierung, insbesondere im Hinblick auf den Einfluss von KI und Datenschutz. Die Ergebnisse zeigen, dass trotz eines Digitalhypes, traditionelle Methoden wie Außendienst und Messen nach wie vor effektiv sind. Zudem wird die Bedeutung von KPIs und die Rolle von Social Media so...
2025-07-0331 min
TnF PodcastFraequenzer B2B Darkbee - TNF Podcast #370 (Ghettomania Guest Rec. Radio Galaxie 95.3FM)Heute präsentieren wir euch TNF Podcast #370 mit Fraequenzer B2B Darkbee
Darkbee aka die Sabrina ist eine Newcomerin, außerdem könnte man sagen sie ist meine bessere Hälfte. Wir haben vor Kurzem unser erstes B2B-Set zusammen gespielt und es wurde in Frankreich auf Radio Galaxie 95.03 FM gesendet. Das war uns wirklich beiden eine Ehre! Deshalb habe ich beschlossen, die Aufnahme davon auf TNF-Podcast zu veröffentlichen, sodass man es in unserer Heimat auch zu hören bekommt.
Als ich Darkbee einmal fragte, was Musik für sie bedeutet, sagte sie mir Folgendes: Nachdem ich meine beiden Kinder...
2025-05-111h 00
Aia Laser- Hosting B2B Digital Marketing Hub PodcastTransforming Marketing with AI and Storytelling Ep 31This B2B Digital Marketing Hub episode brings together seasoned expertise and forward-thinking strategies on the B2B Marketing Insider podcast. Host Aia Laser engages with Dana Shterman, Director of Digital Marketing at PlaxidityX, with two decades of experience across diverse industries.Dana discusses her transition from traditional offline marketing to digital innovation, sharing how limited budgets and targeted data analysis paved the way for her success. Her approach of integrating rigorous data analytics with compelling content creation is both refreshing and inspiring.The conversation delves into the practical applications of AI, A/B testing...
2025-03-1634 min
Women in B2B Marketing99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27**Originally published on August 23, 2023**This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.Should we do a follow-up episode with Shama? What should we cover? DM m...
2025-02-1947 min
The B2B Marketing Gap Podcast42. How To Create a B2B Marketing Strategy in 2025Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult.
This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things.
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.myflodesk.com/6steps
► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy
► 🤝 JOIN OUR COMMUNITY:
» YOUTUBE: h...
2025-01-3013 min
Social Media for B2B Growth: LinkedIn Strategies and Tips2025 LinkedIn Trends Every B2B Marketer Needs To Know The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09:57 Embracing Page Advocacy 13:38 Future Outlook Today's episode is sponsored by Metricool. Make sure to register...
2025-01-2114 min
B2B Marketing PodcastEpisode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep DiveIn this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.
We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the indu...
2024-12-1127 min
The Voice of B2B MarketingSEO im B2B in der AI-Ära | Was ist, was bleibt & wo müssen wir unsere Strategien anpassen?In dieser Episode diskutieren Vildan Gülle, Head of SEO bei Otago Online Consulting und Host Julia Pichler von Canon Austria, über die Veränderungen & anzupassenden Strategien im Bereich SEO, insbesondere im B2B-Marketing. Sie beleuchten die Schwierigkeiten bei der Trennung von B2B und B2C, die Notwendigkeit einer präzisen Zielgruppenansprache und die Rolle von Künstlicher Intelligenz in der SEO-Landschaft. Zudem die mögliche Zukunft von Google in einer zunehmend AI-geprägten Welt thematisiert. Vildan Gülle gibt wertvolle Einblicke in Strategi...
2024-12-0428 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Content Marketing Trends Marketers Need to Know 2025The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Enco...
2024-11-1931 min
Marketer+ PodcastJak stworzyć markę B2B, która przyciąga klientów? | Łukasz KosuniakW nowym odcinku „Marketer+ Podcast” zagłębiamy się w temat budowania silnej marki B2B. Omówimy, jakie korzyści daje jej stworzenie i dlaczego warto spojrzeć na nią szerzej niż tylko przez pryzmat logo czy reputacji. Dowiesz się, jak istotnie marka wpływa na skuteczność sprzedaży w sektorze B2B oraz jak skutecznie zachęcić zarząd do inwestowania w rozwój brandu. Nasz gość podzieli się wskazówkami, jak przystąpić do pracy nad marką, od jakich metod i pytań rozpocząć, oraz jak uniknąć najczęstszych błędów.
Z tego odcinka dowiesz się m.in.:
czym jest marka w sektorz...
2024-11-1454 min
Marketer+ PodcastSkuteczny marketing B2B – strategie, które zmieniają zasady gry | Agnieszka HaponikW tym odcinku „Marketer+ Podcast” odkrywamy tajniki skutecznego pozyskiwania klientów biznesowych i tworzenia strategii komunikacji w marketingu B2B. Agnieszka Haponik dzieli się wiedzą na temat tego, jak zbudować efektywny lejek marketingowy B2B, dopasować kanały komunikacji do jego etapów i uniknąć najczęstszych błędów popełnianych przez marketerów w tym obszarze. Porozmawiamy też o różnicach między marketingiem B2B a B2C, a także o tym, jak personalizować przekaz, aby skutecznie przyciągnąć klientów biznesowych. Dowiesz się również, jakie narzędzia i wskaźniki są kluczowe w kampaniach B2B oraz jak wykorzystyw...
2024-10-3151 min
The Industrial Talk Podcast NetworkLinda Fanaras with B2B Brand180 PodcastLinda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website.
2024-10-2818 min
Social Media for B2B Growth: LinkedIn Strategies and TipsThe Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But ShouldIs not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode, we share three great lessons you can learn from social selling to improve your marketing results. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Embrace the Salesy Approach00:52 The Sales vs. Marketing Debate04:42 Social Selling on LinkedIn06:49 Know Thy Customer10:30 Reframe Your LinkedIn Strategy14:15 Humanise Your Brand18:18 Bridging Sales and Marketing for B...
2024-09-2419 minB2B Marketing PodcastEpisode 167: The B2B Marketing Awards Shortlist revealed: Who made the cut?In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month.
Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’. If that wasn’t enough, Jason also shared some juicy stats and stories about the handful of awards The Croc were shortlisted for. If you want to see...
2024-09-2439 min
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your BusinessStart planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 The LinkedIn Content Surge00:18 LinkedIn B2B Strategy Planning for 202502:05 Building a Community on LinkedIn07:03 LinkedIn Content Trends for 202512:49 Boosting Engagement and Thought Leadership18:40 LinkedIn B2B Ma...
2024-09-1719 min
The Industrial Talk Podcast NetworkLinda Fanaras and Naomi Soman with Storylogick Consulting
Optimize B2B Email Messaging
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also...
2024-09-1020 minWomen in B2B Marketing73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at StorylyIn this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of understanding customer needs and adaptability. Key takeaways include the significance of maintaining brand authenticity, leveraging content as a marketing asset, and building genuine relationships. Erin also highlights the evolving landscape of B2B marketing, where emotional connections and a customer-centric a...
2024-08-0748 min
Madroit PodcastNavigating B2B Marketing: Strategies for Success
Episode 3: Navigating B2B Marketing DynamicsIn this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer dive deep into B2B marketing. They discuss the differences between B2B and B2C marketing. They cover how to manage relationships well, the importance of brand and story, the role of technology and automation, and strategies for smooth marketing to sales handoff.
Introduction: Welcome, welcome, welcome everybody again to the Madroit podcast...
Marketing vs Sales in B2B vs B2C: how does the relationship and focus change based on being in either a B2...
2024-07-1709 minB2B Marketing PodcastEpisode 157: How women in B2B marketing can progress in their careers with confidenceIn the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap.
Plus, they touch on why imposter syndrome can set you back and how to tackle it head on if you’re changing roles or...
2024-07-0238 min
B2B Marketing PodcastEpisode 156: All the B2B learnings from the 2024 Cannes Festival of CreativityThe Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it's been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities.
So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing? In this podcast Joel Harrison discusses this year’s festival with Teresa Allen of Magnus Consulting and fractional B2B CMO Kate Cox.
2024-06-2834 min
B2B Made in Brum PodcastS1 Ep1: Welcome to B2B Business Club PodcastWelcome to the B2B Business Club podcast, where we engage with trailblazers who create, educate, and innovate in the business world, both in Birmingham and beyond.
From SMEs to blue-chip companies, brand owners to freelancers, we’re here to uncover your stories and insights.
Proudly sponsored by Certified Pro Installs and B9 Film and Media.
2024-06-1800 minWomen in B2B Marketing65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadiusIn this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and influence buyer decisions. Allyson also highlights the growing role of millennials and Gen Z in the B2B buying process and the significance of balancing positive and negative feedback. Allyson and Jane discuss:Leveraging customer reviews and original content in B2B...
2024-06-1245 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Content Marketing Strategy: What Matters Most in 2024? What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024 Connect...
2024-04-3034 min
Conversa B2BEP. 41 | CORTE #2 - O marketing B2B precisa abandonar o MQL?No “drops” do episódio 41 do Conversa B2B, compartilhamos insights valiosos sobre conceitos arraigados como o MQL. A discussão vai além das métricas tradicionais, mergulhando na essência do marketing digital. Como evitar incentivos distorcidos que comprometem a qualidade das interações? Como resgatar a verdadeira essência do Inbound focando em educação e nutrição?
Instagram: https://www.instagram.com/conversa.tech/
LinkedIn: https://www.linkedin.com/company/conversatech
Apresentação:
Guilherme Sboarim
Com: Giuliano Duccini
Convidados:
...
2024-03-2707 min
Conversa B2BEP. 41 | CORTE #1 - O erro mais comum no marketing B2B.No “drops” do episódio 41 do Conversa B2B, desvendamos um dos principais erros do marketing B2B! David Costa Lima, Gabriel Barbosa e Giuliano Duccini mergulham na tática sem estratégia que está prejudicando profissionais do setor.
Quer saber mais? Dê um play e ouça o trecho completo agora mesmo! 🔊
Instagram: https://www.instagram.com/conversa.tech/
LinkedIn: https://www.linkedin.com/company/conversatech
Apresentação:
Guilherme Sboarim
Com: Giuliano Duccini
Convidados:
Gabriel Barboz...
2024-03-2110 minWomen in B2B Marketing52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy WorxIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the importance of clear CTAs, the influence of AI on copywriting, and the value of storytelling and emotional connection. Linda's reflections on her self-taught path and the benefits of corporate experience round out a conversation filled with expert advice for B2B marketers.
2024-03-2052 minWomen in B2B Marketing48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at TerminusIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Anne Murlowski, VP, Digital and Performance Marketing at Terminus, about her journey in B2B marketing and the integration of AI in content creation. They discuss the importance of understanding customer behavior, the role of content in generating demand, and maintaining a unique brand voice amidst AI advancements. Anne shares insights on the power of relationships in business, the challenges of lead attribution, and the significance of aligning sales and marketing efforts. They touch on the influence of "booktok" on the publishing industry...
2024-02-2145 min
B2B InspiredLessons From Our First Year of B2B PodcastingLet us know your thoughts.What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys. -For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows...
2024-01-2258 min
Social Media for B2B Growth: LinkedIn Strategies and TipsElevating B2B Marketing on LinkedIn: Authenticity in ActionIn this episode, host Michelle J Raymond and guest Gina Balarin engage in a lively discussion on the value of authenticity in professional and social media contexts. They share valuable insights into the evolution of marketing and the essential role of authenticity, balancing personal and professional content, and the necessity of a supportive culture in fostering authenticity. Gina shares practical strategies for leaders to nurture an environment where employees can develop and share authentic content. The conversation brings in elements of vulnerability, leadership, professionalism, and social media trends, among others. Tune in for an enlightening conversation about...
2024-01-1631 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUsing LinkedIn™️ for Business and Marketing 2024: Get Results for Your B2BIn this power-packed episode, host Michelle J Raymond provides an in-depth understanding of how to utilize LinkedIn for business and marketing effectively as we move into 2024. She discusses the significant milestone of LinkedIn reaching 1 billion members, the benefits and challenges of this crowded platform, and the importance of authenticity and genuine engagement. She further touches upon the shift in the generation of B2B buyers, the need for brand values and creative distinctiveness, and the critical aspect of building and participating in a community. Additionally, she emphasizes investing in team success, relationship building, and proactive...
2023-12-2045 minPipe DreamRanking The 3 Major Content Distribution Buckets w/ Justin Simon [PODCAST SWAP]Got something special for you this week - a podcast swap!
I always say that running a successful podcast is 40% creation and 60% distribution. And if there's someone who knows anything about effectively distributing content - it's Justin Simon.
Host of the Distribution First Podcast and Founder of a consulting firm that specialises in helping B2B brands build content strategies with distribution at their core, Justin is someone I deeply respect.
So, when I listened to his recent episode on ranking the three major content distribution buckets - I had to find a...
2023-12-0522 min
B2B Marketing PodcastEpisode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadershipAt the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.
In addition, she also talked about her journey with Send Technology while delving into how she was able to sco...
2023-12-0133 minPipe DreamHow to Get 25 Million Podcast Downloads w/ Nathan LatkaIn this episode, I speak with Nathan Latka, CEO of FounderPath.
We met on stage at SaaStock in Dublin and had a fascinating conversation on his journey to create a podcast that is listened to by tens of thousands of SaaS professionals each and every month.
Nathan's show - SaaS Interviews with CEOs, Startups and Founders - recently hit the 25 MILLION download mark over 3,300 total episodes.
It's a masterclass in consistent, high-quality execution.
We also talked at length about why getting people to disagree with you is a driver for audience...
2023-11-1433 minConversa B2BEP. 37: Marketing Conversacional: o que é e quais as aplicações para empresas B2B?A área de marketing tem passado por grandes transformações e muitas delas são influenciadas pelas transformações tecnológicas e pelo perfil dos clientes.
Nesse contexto, uma das principais novidades é a expansão do Marketing Conversacional em empresas B2B. Por meio dessa prática, somada aos últimos avanços de Inteligência Artificial Generativa, as organizações podem estabelecer uma comunicação personalizada e humanizada com os clientes.
Diante da importância desse tema pode surgir a seguinte dúvida: afinal, o que é o marketing conversacional e quais as aplicações dessa prática para o mercado...
2023-10-181h 14
Marketing business-to-business: o podcast#69 – B2B marketplace: o impacto e os desafios de uma nova forma de fazer negócio – com Beto SirotskyComo tantos outros setores, o mercado dos serviços de marketing e comunicação está a transformar-se depressa. As mudanças tecnológicas não apenas criam novas especialidades e disciplinas, mas também estimulam o surgimento de novos modelos de organização do setor.
Um desses modelos, que também pode ser encontrado noutros setores, é o de um marketplace digital – como o criado, no Brasil, pelo Beto Sirotsky. O Beto é um empreendedor que, sendo bastante jovem, tem uma senhora bagagem no mundo da comunicação de marketing. E que, através da sua plataforma, a BPool, quer ser um dos lí...
2023-10-0937 minConversa B2BEP. 36: Os mitos do branding no B2BO branding é um tema que tem sido bastante debatido no mercado B2B e há muitos mitos relacionados ao tema. Alguns clássicos, outros novos.
O problema é: os mitos podem gerar crenças limitantes e fazer você perder grandes oportunidades de alcançar bons resultados.
Mas, afinal: quais são os mitos do branding no B2B e como superar essas crenças limitantes?
Para abordar o tema, convidamos a Guta Tolmasquim, Fundadora e CEO da Purple Metrics.
Na nossa conversa discutimos os seguintes mitos:
Branding B2B é diferente do Branding B2C...
2023-10-041h 10
Social Media for B2B Growth: LinkedIn Strategies and TipsLinkedIn Live For B2B Explained Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams 00:08:18 - Various Uses of L...
2023-09-0432 minPipe DreamHow to Collaborate with Partners to Grow Your Podcast w/ Lauren LynchIn this episode, I speak with Lauren Lynch, who previously was Director of Marketing at Set Solutions, a Trace 3 company.
We had a really interesting conversation on a strategy she deployed to both fund and grow a popular podcast with IT professionals by leveraging 'Marketing Development Funds' - i.e. budget she was awarded through reseller agreements to run promotional campaigns.
Lauren went right back to the start of the initiative, from how she got started, won buy-in from the C-suite, looked beyond downloads as a success metric and discovered new, unique ways of driving...
2023-08-3132 min
B2B InspiredWhy the Fork Are We Doing a B2B Podcast with Louis BoltonLet us know your thoughts.In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marke...
2023-08-2917 min
Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia LaserB2B Web-Marketing Strategy for Ep 9For information on Inter-Dev, check out our B2B digital marketing agency.And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Step into the digital labyrinth, where every twist and turn holds the promise of transformative B2B web-marketing strategies. This podcast is your compass, guiding you through the intricate pathways of the online business realm. With each episode, we venture deeper, unraveling the mysteries of the digital world and illuminating the path to success.Harnessing the power of data analysis is no longer an option—it's the key to...
2023-08-2707 min
POD With A Twist Podcast#65: Self-Publisher's: Ditch Keywords & Ads with the KDP 4 B2B Method!Self-Publisher's: Ditch Keywords & Ads with the KDP 4 B2B Method!
Podcast Summary: "Stress-Free Self-Publishing: The KDP 4 B2B method
Introduction: Ditching keyword stress and still profiting.
My Keyword Journey: Reliving the 2018 struggle and comparing it to today's tools.
KDP 4 B2B Method: A quick glimpse of its potential.
KDP 4 B2B Insights:
Craft books under your KDP.
Business owners handle marketing; you enjoy the sales.
Zero ads, zero keyword hassle.
What's Next: More to uncover in future episodes.
Give f...
2023-08-2208 min
B2B InspiredTrust – The Real Currency of B2B with Roland LeemansLet us know your thoughts.Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic l...
2023-07-3131 min
Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia LaserWhy Should B2B Marketers Adopt B2C Strategies Ep 3For information on Inter-Dev, check out our B2B digital marketing agency.And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this intriguing episode of Inter-Dev Digital Marketing Podcast, we explore a fascinating concept in the world of marketing—why B2B marketers should adopt B2C strategies to enhance their marketing efforts. While the conventional wisdom suggests that B2B and B2C marketing should remain separate due to the complexity and logic-driven nature of B2B purchases, we delve into the potential benefits of treating B2B buyers mor...
2023-07-3008 min
Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia LaserHarnessing the Power of TikTok for B2B Marketing Ep 2For information on Inter-Dev, check out our B2B digital marketing agency.And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode of Inter-Dev Digital Marketing Podcast, we dive into the exciting world of TikTok and its potential for B2B marketing. While TikTok is primarily known for its popularity among Gen Z and Millennials, B2B marketers are starting to tap into its immense power to reach a younger audience often overlooked in traditional B2B marketing.TikTok SEO for B2B has become a hot t...
2023-07-3007 min
Aia Laser- Hosting B2B Digital Marketing Hub PodcastWhy Should B2B Marketers Adopt B2C Strategies? Ep. 1In this episode of the B2B Digital Marketing Hub, https://www.b2bdigitalmarketinghub.com/, we delve into an unconventional yet effective approach to B2B marketing - adopting B2C strategies. We challenge the conventional wisdom among marketers and explore how treating B2B buyers more like people and less like faceless representatives of corporations might yield better results.We kick off the discussion by exploring the importance of customizing marketing messages for each customer. Drawing parallels from the B2C world, we discuss how personalization can lead to a more favorable response in the B2...
2023-07-1908 minConversa B2B#33: Especial Geração de Demanda B2B | Parte 2 – Como estruturarOlá, queridos e queridas ouvintes!
Voltamos com nosso segundo e último episódio do especial sobre Geração de Demanda B2B!
Nesta conversa, vamos dar o ‘caminho das pedras’ e fornecer dicas que vão ajudar você a estruturar ações de Geração de Demanda, no contexto atual do Marketing B2B.
Para esta segunda parte do nosso especial, convidamos Fernanda Diez, Diretora de Field Marketing na Cortex Intelligence.
Apresentação: Guilherme Sboarim
Com: Giuliano Duccini
Convidada: Fernanda Diez, Diretora de Field Marketing na Cortex Intelligence
...
2023-07-0455 minConversa B2B#32: Especial Geração de Demanda B2B | Parte 1: As mudanças que importamOlá, queridos e queridas ouvintes!
Nós, do Conversa B2B, temos acompanhado discussões polêmicas e acaloradas no que diz respeito ao grande desafio do marketing B2B: a geração de demanda. Tudo indica que estamos passando por um momento de transformação nessa atividade.
Mas, afinal, o que se passa com a geração de demanda no B2B? Quais são as mudanças de contexto, comportamento e boas práticas que os profissionais de marketing e vendas precisam assimilar?
Nesse especial de dois capítulos, vamos entender, juntos, esse n...
2023-06-151h 03Conversa B2BEP. 31: Como está o resultado do ABM no Brasil?Olá queridos e queridas ouvintes! O Conversa B2B está de volta para a temporada 2023!
O tema do nosso primeiro podcast deste ano é: será que o ABM está atendendo as expectativas dos profissionais de MKT B2B aqui no Brasil? Essa estratégia tem gerado os resultados prometidos?
Nós convidamos Amanda Feitosa, Head de Customer Success da plataforma Maestro e Embaixadora da Comunidade Women in ABM para falar sobre os resultados que o ABM tem alcançado no nosso mercado.
Ah! Outra novidade! Tem o lançamento de um estudo exclusivo no episódio...
2023-04-131h 04
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Demand Generation on LinkedIn - Build Out Your Content SystemsAs marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform Connect with George Coudounaris on LinkedIn - https://www.li...
2023-03-0132 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnlocking B2B Podcast Success: Neal Veglio's No-Fail StrategiesHow many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics f...
2023-02-0742 minB2B Marketing PodcastEpisode 80: Becoming B2B Marketer of the Year, Matt AllenIn this episode of the B2B Marketing Podcast, head of content David Rowlands sits down with Matt Allen – winner of ‘B2B Marketer of the Year’ at the 2022 B2B Marketing Awards and Bidwell’s business development and marketing director.
The pair take a deep dive into what maketh the marketer of the year and unpack how Matt helped Bidwell’s reach new heights, be it reaffirming Bidwell’s as a nationally significant player or taking marketing from the ‘arts and and crafts’ department to the happiest team on the business.
Propolis members can access all the case studies of the award-win...
2023-02-0335 min
Social Media for B2B Growth: LinkedIn Strategies and TipsB2B Brands - Increase Your ROI on LinkedIn with This Powerful Set UpDo you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.li...
2023-02-0138 min
Social Media for B2B Growth: LinkedIn Strategies and TipsAutomation with Authenticity: Irit Levi's Guide to Streamlined B2B Growth on LinkedIn When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and sh...
2023-01-2436 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUnleash the Power of LinkedIn Company Pages for B2B Growth in 2023. Guest: Brenda MellerAre you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Co...
2023-01-2134 min
Marketing business-to-business: o podcast#40 - Uma marca B2B não pode ser só poesia - com Giuliano DucciniHá algum tempo fui convidado para estar num episódio do Conversa B2B – o podcast da agência B2B brasileira Conversa Tech, que já seguia e que recomendo vivamente. E em 2021 tive o prazer de retribuir, recebendo para uma conversa o Giuliano Duccini, fundador da Conversa Tech.O percurso do Giuliano coloca-o numa posição muito favorável para entender um tema recorrente deste podcast: a velha desarticulação entre vendas, marketing e comunicação. Enquanto responsável por vendas em diferentes organizações, ele sentiu falta de instrumentos de marketing que fossem uma ajuda real para o seu...
2023-01-0557 minWomen in B2B Marketing04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1healthIn episode 4, Leela Gill, CMO at 1health, walks us through the first 30/60/90 days in a B2B Marketing Leadership role.Listen to Leela (a 3-time B2B CMO allstar!) discuss:How to establish leadership in a new B2B Marketing roleThe importance of having a communityChanges in the B2B buyers' journeyWhat channels are working todayThe difference between B2B Influencers, Brand Ambassadors, and Raving Fans - and why we need all 3Her love/hate relationship with email marketing2023 B2B Marketing predictionsJane's favorite quote of the episode:Don't ask for...
2023-01-0433 min
B2B NationWhy You Need Brand to Support Demand in B2B MarketingBranding might be the most undervalued aspect of B2B marketing. Just take a look at any list of the dominant brands in the world, and you might see a B2B brand or two, but branding remains synonymous with the B2C world.
But the lack of investment in branding is putting many B2B brands at a disadvantage. Demand generation is the dominant marketing philosophy in the B2B space, and your demand gen efforts are much more effective when your brand works to support demand.
Without brand recognition and trust, B2B...
2022-12-2031 min
POD With A Twist Podcast#37: Best of Podcast for 2022 Recap: 6 Key benefits of KDP 4 B2B that will blow your mind!Best of Podcast for 2022 Recap: 6 Key Benefits of KDP 4 B2B that will blow your mind!
Thank you all for listening to my podcast all year long. I really appreciate your loyalty.
Cheers to 2023!
-Tammie
6 Key benefits of KDP 4 B2B that will blow your mind!
Add another income stream to your KDP Self Publishing business.
1. Make a royalty for each booklet sold.
2. Make a setup fee for each booklet designed.
3. No Keywords
4. ...
2022-12-2008 minB2B NationWhy B2B Brands Need to Embrace Emotion and EducationOne of the challenges B2B marketers face today is the perception that their brand is boring. As a new generation of B2B buyers takes control of the market, many of the tried and true – but potentially stale – tactics that worked in the past might not produce the same results.
That’s why today you see more video content in B2B marketing, more brand building, and more top-of-the-funnel content that plays to emotions. This new generation of buyer expects the messages they see from B2B firms to be on par with B2C marketing.
I...
2022-12-0615 min
Social Media for B2B Growth: LinkedIn Strategies and TipsEmployees as Thought Leaders. The Future of B2B Marketing. Guest: Bill ShermanHow can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/ ABOUT...
2022-11-1032 min
Social Media for B2B Growth: LinkedIn Strategies and TipsCrafting a Powerful LinkedIn Routine: B2B Expert Michelle J Raymond's 15-Minute StrategyLinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on tasks that give no return and miss out on those that do. The structure will bring results, and LinkedIn B2B Strategist and Trainer Michelle J Raymond shares how you can make the most of what time you have. The key moments in this episode are: 03:56 Alignment of LinkedIn strategy with business goals 07:19 Get clear on your target audience 11:54 LinkedIn’s most unde...
2022-10-2630 min
Conversa B2BEP. 30: O podcast como ferramenta no Marketing B2BJá faz tempo que o podcast no Brasil deixou de ser um formato de conteúdo nichado e se tornou bastante popular. Uma pesquisa do portal Statista, especializado em dados de mercado, revelou que mais de 40% dos brasileiros com acesso à internet ouvem ou já ouviram algum podcast.
O planejamento de estratégias de conteúdo para Marketing B2B não podem deixar de considerar essa ferramenta e seu poder de alcance para fortalecimento de marcas e geração de negócios. Mas como colocar isso em prática? O que avaliar na hora de planejar...
2022-10-211h 07
Social Media for B2B Growth: LinkedIn Strategies and TipsBuyer-Centric LinkedIn Strategies to Increase B2B SalesUp to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible on LinkedIn, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt? The key moments in this episode are: 00:00 Introduction 06:55 What is buyer-centric social selling? 10:24 Traditional Sales vs Buyer Centric Social Selling 16:38 What mindset works best for effective social selling? 22:49 How can you empower and enable employees to shine on LinkedIn? 29:12 Super connected enterprises – what l...
2022-10-1934 minB2B NationHow to Win at B2B Social MediaB2B marketers that want to put their brand where the conversations are taking place need to understand how to use social media. That might sound obvious given the dominance of social media today across B2B and B2C audiences, but all social media platforms are not created alike.
LinkedIn is the first platform that comes to mind when most people think about B2B social media, but video content on TikTok has broad appeal. There might also be less noise for your B2B offer on Facebook. You can’t forget about Twitter either.
O...
2022-08-1023 min
Podcast Me AnythingHow To Build a B2B PodcastAre you considering launching a B2B podcast?Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own. It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses. On today’s show, we tackle some of the basic setup and ideas around what makes a good B2B podcast. · New equipment launch, Rodcaster II, and Vocaster from Focusrite (2:33)· How to make the decision when it’s the right time to upgrade to the latest and greatest (6:17)...
2022-06-2848 min
Enterprise Podcast Network – EPNHow to Create a Connection Between Your Brand and Your B2B CustomerPaul Cash, Founder and CEO of the multi-award-winning marketing agency, Rooster Punk, the go-to name in B2B storytelling in the United Kingdom joins Enterprise Radio. Together with co-author James Trezona, they wrote their new book: Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales.This episode of Enterprise Radio is on association with the Author Channel.Listen to host Eric Dye & guest Paul Cash discuss the following:* In B2B we suffer from a delusion, and it’s this: that buyers always act in a rational, logical and economic...
2022-06-1414 min
Conversa B2BEP. 26: Account-Based Marketing - Sua empresa B2B está pronta para essa estratégia?Olá, #B2Blovers! Chegamos ao episódio 26 de nosso podcast Conversa B2B, dessa vez com uma temática quente no mercado: Afinal, sua empresa está pronta para colocar em prática uma estratégia de Account-Based Marketing?
Neste programa nós falamos sobre os processos, decisões e estruturas necessárias para tirar do papel uma ativação baseada nessa nova abordagem que começa a ganhar espaço no mercado brasileiro. O convidado da vez foi Marcos Mylius, especialista em vendas complexas, co-autor do livro Social Selling 4.0, consultor e CEO da Sales Coaching, que trouxe um olhar de ve...
2022-05-251h 10
b2b Sportsb2b Sports Mini Podcast - What went down in Bahrain? ft. The Corridor of Uncertainty 🏎What’s good everyone! Welcome to a little bonus edition of the b2b Sports Podcast! We’re joined by the legends at The Corridor of Uncertainty Podcast to talk all things F1! 🏁 Luke, who is an avid F1 fan, and Ben who is not so much of an avid fan, make this one a insightful but also comical sports podcast! (Just the way we like it😂) We discuss all the talking points, including the Red Bull horror show, Ben’s Corsa vs the Ferrari’s, and we look forward to the electrifying Saudi Arabian Grand Prix!
2022-03-2217 minConversa B2BEP. 15: Brasil e Portugal no marketing B2B: será que falamos a mesma língua?Estamos de volta com o Conversa B2B depois de uma breve, mas merecida pausa, com algumas mudanças de formato que vocês vão perceber neste episódio 15 - "Brasil e Portugal no marketing B2B: será que falamos a mesma língua?"
Nessa conexão além-mar, Renata D'Elia e Guilherme Sboarim conversam com Jayme Kopke, criativo com mais de 30 anos de experiência, que hoje encabeça a agência portuguesa Hamlet, especializada em marketing B2B, além de apresentar "Marketing-Business-To-Business: o podcast!", que a gente ouve e indica também.
2021-10-011h 00B2B NationPodcast Marketing Strategies for 2021In this episode of B2B Nation, we talk to Lindsay Tjepkema, CEO and co-founder of Casted, about using podcasts as part of your content marketing strategy.
If you’re considering launching a podcast for your B2B brand, or if you want to improve the podcast you’re currently creating, Lindsay has some tips for you. Our conversation covers how to create a compelling podcast for your audience, as well as how to make your show an effective part of your content marketing mix.
Episode Guide
1:44: Lindsay’s first “podcast moment”
3:48: Wh...
2021-05-1128 min
B2B Marketing PodcastEpisode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie NicholsonIn this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.
The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year.
Check out our podcast page here to find out more about the case study: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-really-b2...
2021-03-2510 min
Pcontrol PodcastGerador de Leads B2B 2021 - Pcontrol Podcast #157Aprenda de forma direta e sem enrolação como gerar leads de forma gratuita aqui com a Pcontrol, aprenda como começar a busca pela empresa que você quer, e-mail, telefone, sócios, etc. Todas as informações importantes para iniciar uma nova negociação.
Ouça o podcast a descubra passo a passo de forma prática e objetiva tudo sobre geração de leads.
2021-03-2412 min
Recorded Content - Helping B2B marketers use a podcast for content marketingHow to create a B2B podcast with a passionate fanbase featuring Yaagneshwaran GaneshHow do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode. B2B martech powerhouse Yaagneshwaran Ganesh (“Yaag”) has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he’s accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes. Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn’t see podcasting as a numbers game...
2021-03-0831 min
B2B IMPACTB2B NAV #36 - Communication is key - Sales and marketingWelcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
In this week’s episode, BDB CEO Matt Smith and Head of Digital Oliver Brewood take us on a journey into the uncertain territory of marketing and sales alignment.
The two teams have always sat at separate ends of the sales funnel, but will that still be the case in the near future? Or, is it time that the two started working closer together in pursuit of a common goal?
2021-03-0121 minB2B IMPACTB2B NAV #35 - It's all part of the plan - Strategy in B2BWelcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
In this week’s episode, BDB CEO Matt is joined by our very own Strategy and Planning Manager, Minke Egling. Who better to talk to Matt about the new edition of The Knowledge? This one’s all about strategy, and the two discuss the importance of having a team that are all on the same page in understanding the mission and vision of the business’s future.
2021-02-1924 minB2B IMPACTB2B NAV #33 - Key learnings from 2020 virtual eventsWelcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.
On this episode, armed with first-hand experience and insights from the Virtual Visitor platform, @Matt Smith and @Oliver Brewood talk about their key learnings from 2020 virtual events.
To watch the full podcast:
https://buff.ly/2RkTBC2
To listen to the full podcast:
https://buff.ly/2UAFLvv
#weareb2b #digitalmarketing #data
2020-12-2320 min
B2B Marketing - A Guidebook for the Classroom to the BoardroomBEST OF the B2B Marketing Guidebook Podcast - Part 3This third BEST OF of the B2B Marketing Guidbeook podcast episode dives into the ever-more important topic of conent. Uwe is featuring terms such as Content Enablement, Smart Content, Customer Centricity or Contingence-centric Content Management. Tune-in and listen what leading B2B marketing experts such as Alexandra Enders from HILTI, Mark Herten and Johnathan Barrett from PUBLITEK, Lukas Konszuniak from GROW or Olaf Mörk share with us on all these topics.
Tune-in and enjoy!
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Send in a voice message: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/message
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2020-11-2717 minB2B Marketing - A Guidebook for the Classroom to the BoardroomBEST OF the B2B Marketing Guidebook Podcast - Part 2The first BEST OF epiosde was a huge success and multiplied the reach of our B2B Marketing Guidebook podcast. Tune-in and find out which authors are being featured in this second BEST OF and do not miss to learn and profit from their unique experience.
Tune-in, enjoy and win! All comments, questions, posts, likes and shares received will be entered into a draw for five signed copies of the English first edition of the book. So take the chance and link, share and comment on them and with a little luck one of the books will be sent out to...
2020-11-0714 min