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B2B Jade

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Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech
Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | TechDécryptez les vraies raisons de vos deals perdus et gagnés : questions à poser, posture à adopter | Jade Vandelook | Diffly | EXTRAITComprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord. 👉 Comment faire pour que les prospects/clients acceptent de prendre du temps pour nous parler (parce qu'ils ont pas que ça à faire)👉 Quels types de questions poser pour avoir des réponses vraiment pertinentes 👉 Quelle posture adopter lors des entretiens...
2026-02-1307 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast57. The best b2b marketing strategies for 2026If you're feeling overwhelmed by all the advice out there on the best best new b2b marketing strategies for 2026 - then you're probably wondering how you're supposed to do everything with limited resources - and maybe feeling like a failure because you can't.This video is going to undo that.After 20 years in B2B marketing, I'm sharing what actually works in 202 - without the overwhelm, without the hype, and without pushing you toward tactics you don't need.Get the fundamentals right first:👉 Free B2B Strategy Scorecard: https://b2bjade.com/resources#scorecard 👉 Explore B2B Breakthrough Academ...
2026-02-1043 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast56. Why I stopped using SMART marketing objectives"Get more leads" is NOT a marketing objective.If you've ever rushed through setting your marketing objectives just to get to the "real work," this episode is going to change everything.📚 Grab the free resources mentioned in this episode:Strategic Marketer Scorecard (17 questions + mini crash course): b2bjade.com/resourcesLeadership Pitch Guide (includes CPD info): b2bjade.com/resourcesThe Big Marketing Reset Webinar Replay: Available on all my social platforms🎓 Ready to build your strategy? Join B2B Breakthrough Academy: b2bjade.com/breakthrough-academyI'm breaking down exactly how to build marketing o...
2026-02-0446 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast55. 2026 is about minimalist marketingIn this episode, I'm talking about why decluttering your marketing plan is so important, now more than ever.Your leaders think that being everywhere means you're more likely to get seen. But actually, the opposite is true. When you spread yourself thin across lots of activities, none of them actually stick.In this episode, I cover: ✅ Why we're so stressed at work (and what to do about it✅ What minimalism is and isn't (and why it's made me happier)✅ How to apply minimalist principles to your marketing✅ The real...
2026-01-2736 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast54. The easiest way to get results if you work in b2b marketingJoin my upcoming January Marketing Reset Live Class https://luma.com/a1pd0c3hB2B marketers are doing too much, 2026 is the year we say "no more". Here's a candid overview on why I believe, and know, that doing less is actually leading to better results for the many marketers inside my strategy programme.Learn more about how to build a b2b marketing strategy you can feel confident https://b2bjade.com/breakthrough-academy
2026-01-0429 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast53. Why Marketers Aren't Getting Results: The B2B Marketing GapTake the marketers scorecard assessment to see how strategic you really are > https://b2bjade.myflodesk.com/scorecardFind out when the next intake for B2B Breakthrough Academy is > https://b2bjade.com/breakthrough-academy This episode is for B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results.Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get the results demanded of them. The reason? They’re not starting with a so...
2025-11-2031 minThe Safety Meeting
The Safety MeetingPurpose-Built AI and Workplace Safety with Jade HendrixIn this episode of The Safety Meeting, KPA's Senior Director of Product Management, Jade Hendrix, shares her expertise on the integration of AI technology with workplace safety programs. With 17 years of experience in B2B SaaS technology, Hendrix discusses the distinction between generic chatbots and purpose-built AI, exploring how purpose-built AI can help proactively correlate safety data to predict future risks. She stresses that AI should be used as a decision support tool rather than a decision-maker, highlighting the importance of high-quality data for AI effectiveness. Hendrix also delves into the future possibilities of AI, underscoring that while AI...
2025-10-1520 minWorkforce Skills with John Morris
Workforce Skills with John MorrisEpisode 85: From Prison to Purpose: Jade Laws on Work, Budgeting & Starting OverJohn sits down with Jade Laws, a new team member who came home in January 2025 after 8.9 years incarcerated. In this candid conversation, Jade shares the real reentry journey—applications and offers pulled after background checks, rebuilding family relationships, and the grind of saving every dollar to move into her first apartment. She talks about skills she gained inside (MVD call center, B2B sales), why meal prep and budgeting matter, and the mindset shift that keeps her moving forward: don’t go back; one foot in front of the other. They compare men’s and women’s experiences coming home, th...
2025-10-0242 minWhat One Thing?
What One Thing?10 From Freelancer to Award-Winning Agency: Pricing, Hiring for Culture & Picking the Right Channels — with Jade HallamDigital marketer Jade Hallam, founder of Clever Clicks, shares how she scaled from solo freelancer to an award-winning B2B agency, lifted prices without losing momentum, hired for culture, and chose the right marketing channels instead of chasing shiny objects.This week on What One Thing, Phil Davenport and Hayley Baxter interview Jade Hallam, founder of Clever Clicks. Jade went from freelancing during pregnancy to launching a B2B digital agency in 2022—now a multi-award winner with a 92% retention rate and a growing remote team....
2025-09-0327 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast52. How To Write a SIMPLE B2B Marketing Strategy [Ignite 2025]I spoke at B2B Ignite 2025 in London recently, sharing why I think marketers are getting mixed up in the complexity of b2b marketing and how to get back to a simple approach.Watch to get clarity on what to throw away and what to hold on to and how to write a simple b2b marketing strategy.#b2bmarketingstrategy #b2bmarketing #b2bmarketingplan
2025-08-2230 minHiggle: The B2B Sales Club
Higgle: The B2B Sales ClubHarnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy FrancisWhat strategies can still lead to fruitful in-person event outcomes in challenging economic times? I'm thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey, particularly in navigating the shift toward virtual and hybrid event formats accelerated by the pandemic. Their insights reveal how these changes have challenged the industry to rethink event planning and execution in today's complex economic landscape. We discuss the critical...
2025-07-0734 minThe EVs for Everyone Podcast
The EVs for Everyone PodcastEp. 198: You Gotta AutoCheck This Out -> A Game Changing Partnership with a Side of Yacht RockHans Bodine, Experian’s Vice President of Strategic Partnerships & Initiatives, and Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, join the show to discuss their new partnership which was announced a few weeks ago. They also share their thoughts on yacht rock, puppies in Uncle Sam hats, and other feel good summer-related topics. I asked Jade and Hans to step a smidgen-y bit outside of their comfort zone to talk about why this partnership REALLY matters to the auto industry and man did they deliver! Here's what you need to know about their partnership: Kelley Blue Book an...
2025-07-0319 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast51. What's The Best B2B Marketing Strategy For 2025?What is the best B2B marketing strategy to get leads in 2025? It’s one of the most common questions I get asked as a B2B marketer. I teach how to chose the best b2b strategies for your business in my marketing strategy course 👉 https://b2bjade.com/breakthrough-academy With so much noise out there - AI trends, shiny new tools, and tactics popping up daily - it’s no wonder marketers feel overwhelmed.But here’s the thing: It’s not about chasing every new trend.In this episode, I’m breaking down:👉 How to step back and think s...
2025-05-1917 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast50. What Suits Taught Me About Dealing With Leadership as a B2B MarketerThe most common thing I hear from B2B marketers?“Why don’t our leaders get what we do?”“Why don’t they respect my time?”In this episode, I’m sharing a fresh way to reframe how you see your leaders - inspired (weirdly) by Harvey and Louis from Suits.Because what I’ve learned is this:It’s not always about you.Most of the behaviour that frustrates us from the top comes from their own story - not yours.Inside my course, B2B Breakthrough Academy, we go deep on this - not just the strategy building side, but...
2025-05-0615 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast49. How To Become A Strategic Marketer | Chloe's StoryIn this special episode, I’m sitting down with Chloe - a B2B Breakthrough Academy graduate who went from overwhelmed b2b marketer to confident and able to write a b2b marketing strategy.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieWe talk about: - What her role looked like before joining the course- The biggest mindset shifts she made- How she used the frameworks and templates to completely change how she shows up at work- What surprised her the most about the proc...
2025-04-3045 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast48. What I’d Do FIRST If I Started Again as a B2B MarketerIf you've been struggling to know what to focus on to get respect and results in your b2b marketing job, this episode has got the answers you need!Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academy Get my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieIf I had to start over as a B2B marketing manager, this is exactly what I’d focus on:- How to build internal relationships fast- How to get the insights you need for strategy- How to earn respect and avoid becoming a tactical to-do listI’m breaking...
2025-04-0817 minEVOLVE Podcasts | Global Commerce Insights
EVOLVE Podcasts | Global Commerce InsightsVoices #016 - Fintech Disruption in Asia: Stuart Thornton on Startups, BNPL and PaymentsIn this episode of EVOLVE Voices, Jade Maravillas sit down with Stuart Thornton, Chief Revenue Officer at Credilinq.ai and founder of Hoolah, Asia’s first BNPL platform, to discuss the evolution of payments, the opportunities within B2B BNPL, and lessons from startup success and failure. With years of experience leading sales at Worldpay and building a high-growth fintech business, Stuart shares his insights on how B2B BNPL is unlocking new growth opportunities for merchants and suppliers alike.🔹 Topics Covered:- The evolution of the payments landscape in Asia- The rise (and challenges) of Bu...
2025-04-0843 minOnBase: Smashing Sales and Marketing Misalignments
OnBase: Smashing Sales and Marketing MisalignmentsEp. 521 | Benefits Decoded: Making Healthcare Choices Clear & ConfidentIn this episode of OnBase, host Chris Moody welcomes Nicole Warshauer for an enlightening conversation on health benefits, empathy-driven branding, and building consumer trust through education. Nicole walks us through her non-linear career journey and how her passion for community and storytelling has shaped her role at HealthEquity. She shares practical strategies for educating diverse healthcare consumers, discusses the emotional complexities of health benefits, and explores the skills marketers need to build brands around “unsexy” topics.Nicole also explores HealthEquity’s innovative tools, such as Engage360 and HSAnswers, which use AI and multi-channel strategies to deliver personalized, access...
2025-04-0327 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast47. Marketing Manager vs Marketing Director: How to Make the Leap in B2B MarketingIf you're a Marketing Manager who's been stuck on the hamster wheel of tasks, drowning in operational work, and wondering how you'll ever progress - this episode is for you.Learn more about B2B Breakthrough Academy 👉 https://b2bjade.com/breakthrough-academyGet my 6 Step Strategy Guide Freebie 👉 https://b2bjade.com/resources#6-steps-freebieThe jump from Marketing Manager to Marketing Director isn't just about seniority or managing more people. It's about shifting your mindset and understanding how to move from tactical execution to strategic leadership. In this video, I'm going to unpack exactly how to:Think and act strategically—even when you...
2025-03-2617 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast46. Why Your B2B Marketing Plan Isn't Working (and How to Fix It)Building a marketing plan can feel overwhelming, especially when you're doing everything you were asked but still not seeing results. If you're a B2B marketing manager feeling stuck, frustrated, or misunderstood—this episode is for you.I'm sharing practical advice from nearly two decades of B2B marketing experience, including:• The real reason your B2B marketing efforts aren't landing.• How to clearly demonstrate marketing's value to your leadership and sales teams.• Simple changes you can make today to get better results from your strategy.► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING: https://b2bjade.com/resources#6-steps-freebi...
2025-03-1711 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast45. How to Push Back on Unrealistic Marketing Demands in B2B (Without Sounding Negative)What do you do when leadership hands you a long list of marketing 'priorities' without a clear strategy - and it feels impossible to execute as a small team, or even worse, you're by yourself?You don’t want to seem negative. You don’t want to look like you can’t do your job. But deep down, you know that tackling everything on that list will only lead to half-done projects, stress, and no real impact.This is something SO many B2B marketers struggle with - especially when leadership doesn’t fully understand what’s involved in executing...
2025-03-0416 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast44. How I Earned Respect as a Marketing ManagerIf you feel like leadership doesn’t take marketing seriously, you’re not imagining it. Marketing managers in B2B companies often find themselves stuck executing endless tasks instead of leading a real B2B marketing strategy. Links:► 📘 MARKETING REVIEW TEMPLATE FREEBIE: ⁠https://b2bjade.myflodesk.com/marketingreview► 🎙️ PODCAST EPISODE: DO WE NEED MARKETING TO GET SALES?⁠https://open.spotify.com/episode/0MOQ9Px32ICD2koyukL71X?si=xpT6_f3rQTePqC1QlUb3Lg► ENROLL IN THE ACADEMY:https://b2bjade.thrivecart.com/bba-independent/► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE:https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠https://www.youtube...
2025-02-1312 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast43. How To Get Your Marketing Spark Back ✨ | Day In My Life [VLOG]If you're feeling stuck in your marketing career, you're not alone. For so many B2B marketing managers, the job that once felt exciting has turned into a never-ending cycle of tasks, requests, and fighting for budget. The creative spark that made you love marketing? It gets buried under sales demands, leadership pressure, and rigid corporate structures.But here’s the thing - you don’t have to settle and you really can fall back in love with marketing.► GRAB YOUR EARLY BIRD SEAT FOR MY "AI IN MARKETING" CRASH COURSE : ⁠https://b2b-breakthrough.circle.so/ch...► 📘 FREE 6-STEP MARKETING STR...
2025-02-0630 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast42. How To Create a B2B Marketing Strategy in 2025Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult. This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: ⁠h...
2025-01-3013 minWomen in Influencer Marketing
Women in Influencer MarketingFrom Corporate Burnout to Creative FreedomIn this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision. 00:00 Building Brand Partnerships: A Relationship Approach 00:28...
2025-01-2837 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog]Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking? Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't! ► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/ ► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100 ► 📘 FREE 6-STEP MARKETING STRATEGY GUI...
2025-01-2422 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6]So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem. In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https...
2024-12-2126 minIan Lloyd\'s Trance Podcast
Ian Lloyd's Trance PodcastDJ Ian Lloyd's Mix #378: Best Of Dance Pop 2024Here's my annual Xmas special, where I take my once-a-year excursion away from trance to bring you my pick of the best house, commercial dance, and pop remixes in a 2 hour, 30 song bumper mix of 2024's biggest hits. Free download - make your Xmas party go with a bang! Enjoy X | 1  | Von Dutch (FOOTWURK Edit)  | /  | Charli XCX | 2  | Angel Of My Dreams (KK Extended Edit)  | /  | JADE | 3  | Happier (feat. Clementine Douglas) [Extended]  | /  | The Blessed Madonna | 4  | I Only Smoke When I Drink (Claptone Remix) (Extended Mix)  | /  | Claptone, Nimino | 5  | Mwaki (Dj Vincenzino Mash Up Mix)  | /  | Zerb, Sofiya Nzau | 6  | Guess (DJ...
2024-12-181h 59The B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast39. How To Measure Your Marketing [BBA Series Part 5]Usually B2B marketing managers build reports that make their work look really good, the trouble with this is that often the business isn't getting a clear picture of what's really happening. I get real in this video, sharing vulnerably how bad I've been at reporting in the past - how I overcame it and what's most important to measure in your b2b marketing reporting. Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/ ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE...
2024-12-1016 minMarketing Meetup Podcast
Marketing Meetup PodcastHow to plan for 2025 in B2B - Jade TambiniB2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B  Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify...
2024-11-2857 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast38. Choosing The Best B2B Marketing Tactics [BBA Series Part 4]So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy. I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy! Join the January intake waitlist for my course > https://b2bjade.myflodesk.com/january2025⁠ RSVP for the Open House event [Dec 3rd] > ht...
2024-11-2734 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast37. Selecting Your B2B Marketing Strategies [BBA Series Part 3]Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan. I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy. ► 📘 FREE 6-STEP...
2024-11-2025 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2]Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your...
2024-10-3123 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast35. How To Write a Simple Marketing Review [BBA Series Part 1]Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketing strategy course - B2B Breakthrough Academy. You can get your hands on the exact template BBA students are using here ► https://b2bjade.myflodesk.com/ma...
2024-10-1632 minLuxury Meets...
Luxury Meets...Beverage Superstars, Part 1: Category Creators — Cann (Backed by Gwyneth Paltrow), Happi, and MXXNThis episode, host Jed Wexler talks to 3 category-defining founders at the helm of the most influential THC-infused, non-alcoholic, and functional wellness beverage brands in the world.Discover why this cultural and category phenomenon is not only here to stay but just might be overtaking beer, wine, and big alcohol in the process. Get in touch: sponsor@lmccshow.comHear from our guests:Interview 1: Jake Bullock, Co-Founder, CannCann is the #1-selling cannabis beverage in the U.S. – backed by top consumer and celebrity investors like Gwyneth Paltrow, Rebel Wilson, Ru...
2024-10-021h 16The B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast34. Clwb Marketing Event: My Big Mistakes in MarketingI recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcasters.spotify.com/pod/show/jade-tambini » TIKTOK: https://www.tiktok.com/@B2BJade » INSTAGRAM: https://www.instagram.com/b2bjade/ » LINKEDIN: https://www.linkedin.com/in/b2bjade/ __________ ABOUT B2B JADE I've struggled a lot in my B2B marketing car...
2024-09-2733 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast33. You Are Not Crap at MarketingImposter syndrome getting the best of you? Here are some times I felt like I was really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » YOUTUBE: https://www.youtube.com/@B2BJade » PODCAST: https://podcas...
2024-09-0324 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast32. 8 Marketing Myths That Are Holding You Back - Debunked!If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠https://b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ⁠https://b2bjade.com/breakthrough-academy ⁠ ► 🤝 JOIN OUR COMMUNITY:     » YOUTUBE: ⁠https://www.youtube.com/ @B2BJade ⁠     » PODCAST: ⁠https://po...
2024-08-1320 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast31. 8 Mindset Shifts That Made Me a Happier MarketerBeing a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy  ► 🤝 JOIN OUR COMMUNITY:     » YOUTUBE: https://www.youtube.com/ @B2BJade      » PODCAST...
2024-07-3128 minThe B2B Content Strategy Show
The B2B Content Strategy ShowUsing AI in B2B Marketing: The Dos & Don’ts (with Jade Hill from Abnormal Security)This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like ChatGPT have transformed her workflow, from research to content repurposing.Here's what you'll learn in this episode:• The role of AI in writing and how to leverage it without compromising quality.• How to use AI for content repurposing.• The importance of maintaining human oversight to ensure accuracy and relevance.• Challenges and limitations of AI to...
2024-07-2435 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast30. 8 Mistakes I Made Writing a B2B Marketing StrategyAre you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : https://b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy  ► 🤝 JOIN OUR COMMUNITY:     » YOUTUBE: https://www.youtube.com/ @B2BJ...
2024-07-1524 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast29. You CAN Write A Marketing Strategy!I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple! 🔗 Helpful Links: 🍬 Digital Treats » 6 step marketing strategy freebie https://b2bjade.myflodesk.com/6steps » Marketing review freebie https://b2bjade.myflodesk.com/marketingreview 🎙️ Podcast: The B2B Marketing Gap » https://b2bjade.com/resources 🎓 My Course: B2B Breakthrough Academy » https://b2bjade.com/breakthrough-academy Explore my website » www.b...
2024-05-2340 minConnected Communications
Connected CommunicationsMastering Event Marketing: Top Tactics for B2B MarketersIn this episode, Jade Hush, Marketing Director and Conor Woodhall, Digital PR and Business Development Manager at Proactive International PR talk about the best tactics to take when approaching your events marketing. Make sure you're following us on Linkedin Get involved with the show via: hello@proactive-pr.com This podcast is produced by Proactive International PR
2024-05-2023 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast28. For Kylie [World Mental Health Week Special]If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie
2024-05-1535 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast27. Fill Your Sales Pipeline With This Content Strategy for B2BIn this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok. 🎯 Topics Covered: - Winning clients in b2b through social media content - Common reasons why social media content may not be hitting the mark - Strategies for repurposing content effectively - Unlocking the potential of LinkedIn for your business So whether you're a seasoned marketer looking for...
2024-05-0728 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast26. I Made My Career Dream A RealityIn this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay
2024-04-1638 minJUST Branding
JUST BrandingS05.EP06 - B2B Marketing with Jade TambiniHow does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. 👉 Learn more: https://justcreative.com/podcast With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the...
2024-04-131h 06The Authentic Content Method w. Rasmus Basilier
The Authentic Content Method w. Rasmus BasilierAuthentic Content B2B Success | With Jade Ventoniemi In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of authentic content in the B2B space, challenging the traditional notions of formal and stuffy marketing. In this talk, you'll learn more about - The misconception surrounding the impact of social media and creative content in B2B industries - Jade's experiences in the manufacturing sector and how diverse content formats engage...
2024-02-2146 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast25. My B2B Social Media Content StrategyB2B social media is not working, I share why this is and how I overcame it with my 10 step process for successful B2B social media.But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content.- Messaging Indifference: Content...
2023-12-2229 minPourquoi t\'as fait ça ?
Pourquoi t'as fait ça ?Être freelance, introverti·e et maîtriser la vente : le regard d'Alexis Minchella💌 Pour recevoir ma newsletter et mes conseils sur le marketing de contenu et le podcast, inscris-toi ici : http://subscribepage.io/newsletter-jade-tonga Pour me parler de ton projet, prends RDV ici : https://tidycal.com/jadetonga/appel-decouverte ------------------ Dans cette conversation, Alexis Minchella, fondateur de Tribu Indé, aborde les défis d'être freelance et introverti. Il partage son expérience sur la vente. Nous explorons également faible valeur mise sur la vente dans le freelancing et les opportunités que cela représente pour ceux qui sont prêts à relever ce défi....
2023-12-1346 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast25. My 10 Step B2B Content Social Media Process [CIM Talk]My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs...
2023-12-0829 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast24. Course Launch: B2B Breakthrough Academy is Open For Enrolment!🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you! 🎓 Introducing B2B Breakthrough Academy: I made my breakthrough in B2B...
2023-11-1229 minADHD AF
ADHD AFS2.Ep9: B2B - Kate Moryoussef Collaboration & ADHDAF Day SpecialFor our penultimate episode of ADHD Awareness Month & as Co-hosts; we talk #ADHDAFDay - which saw the launch of our Make it Count Campaign and we collaborate in back to back podswap interviews with Kate Moreyoussef; who will be sharing her interview of us on her amazing ADHD Women’s Wellbeing Podcast on Thursday 26th Oct.ADHD lifestyle & wellbeing coach & EFT practitioner, mum of four, and fellow ADHDer Kate is passionate about harnessing our wellbeing to work alongside our brains and enhance our lives as women with ADHD. Kate shares her ADHD Safari & pearls with us in th...
2023-10-241h 10Routine Radio
Routine RadioRoutine Radio 017: Jaderade B2B Jesse LeerRecorded live at Substation on 9/23/23. First time having Jaderade and Jesse Leer on the decks for Routine. Long time friends of Routine, both Jade and Jesse have been active DJs within Seattle for 5+ years, and in Jade's case, the last 15. This is the last set Jaderade recorded before taking an extended hiatus while he focuses on production. Find more about Jaderade & Jesse Leer: @jaderade-sea @jesseleer Follow us: https://soundcloud.com/routineradio Links for tickets and other mixes can be found here: https://www.instagram.com/routineseattle/ For those who do not use instagram: https://linktr.ee/routineseattle
2023-10-101h 28The B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast23. COI vs. ROI: B2B Marketing’s Best Kept Secret?In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You c...
2023-09-2258 minThe Consulting Side Gig
The Consulting Side GigTikTok drives most of my consulting pipelineJade Tambini shares her story from nearly quitting B2B marketing to transitioning to a full time marketing consultant.I learnt so much from this conversation, and it was fascinating to learn her journey from corporate marketing and how she uses social media to fuel her own pipeline.Here are the takeaways I learned from this chat. “If I wanted more sales I made more calls      now I make more content”. Jade’s take on the evolving B2B buyer. Being more comfortable in her own skin,      and being happy to say I don’t know to her clie...
2023-09-1425 minThe Consulting Side Gig
The Consulting Side GigTikTok drives most of my consulting pipelineJade Tambini shares her story from nearly quitting B2B marketing to transitioning to a  full time marketing consultant.I learnt so much from this conversation, and it was fascinating to learn her journey from corporate marketing and how she uses social media to fuel her own pipeline.Here are the takeaways I learned from this chat. “If I wanted more sales I made more calls now I make more content”. Jade’s take on the evolving B2B buyer. Being more comfortable in her own skin, and being happy to say I don’t know to...
2023-09-0636 minO café das seis
O café das seis[E92] Quida Nessa edição do Café das seis falamos com a Paula, finalista da 11ª edição do programa na categoria Diversidade com o projeto Quida, uma plataforma de produtividade e apoio a mães que trabalham oferecida no modelo B2B e B2B2C. Para saber o que rolou no episódio, acesse as Show Notes: https://campusmobile.notion.site/E92-Quida-59830165416844aea4cf3491d0c02cfb?pvs=4 Mediado por Alexandre Martinazzo. Editado por Ohanna Jade.
2023-08-0840 minB2B Marketing Podcast
B2B Marketing PodcastEpisode 114: Closing the marketing gap with TikTok’s B2BJadeIn this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this - the lack of communication and strategy from directors and the board, which leads to junior and mid-level marketers running around and trying to pick up the pieces. Jade also talks David through the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first...
2023-07-2032 minB2B Growth
B2B GrowthThe BIG reason marketing isn't working in B2B (and how to fix it)Marketers are drowning in tactical tasks, yet are in desperate need of a strategic plan, and a closing of what Jade Tambini calls “the marketing gap”.In this episode, Benji and James explore the all-to-common rift between directors and marketers and what can be done to shift the tide and bring your organization new momentum. Discussed in this Episode:The power of a strategic marketing planCrafting your brand story and narrativeB2B Marketing budgetsLink to Post:https://www.linkedin.com/posts/jade-tambini-76380312_b2bmarketingstrategy-b2bmarketing-b2bmarketingplan-activity-7059431507550978049-E3gP?utm_source=share&utm_medium=memb...
2023-07-0621 minLe Podcast de Pauline Laigneau
Le Podcast de Pauline LaigneauComment faire face à l'anxiété de l'entrepreneur ? |#Leçon20Vous êtes entrepreneur, indépendant ou en profession libérale et vous appréciez le format de ces leçons ? Je mets mon expérience à votre service dans un format plus approfondi ici : http://demian.education/.Aujourd'hui je suis avec Jade qui est en train de lancer Dyvia une solution digitale B2B et b2C dans le secteur du retail et de la mode.  Vous pourrez retrouver son Instagram ici ou son site sur www.dyvia-solutions.com  Ah l'anxiété de l'entrepreneur, ou du professionnel de manière générale... un vaste sujet...
2023-07-0518 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast22. Using Stats To Get Investment in B2B MarketingI share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a...
2023-06-2925 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast21. Brand Positioning Audits [Webinar Replay]I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-06-1539 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast20. I'm Writing a B2B Marketing Course!I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-05-3129 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast19. Map B2B Buyer Journeys: Template DemoI live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect wi...
2023-04-2537 minThe Product Edge
The Product EdgeThe secret Product Management sauce to creating raving fans with Tom Dyson from JobAdderIn this episode of The Product Edge, Jade Bennett sits down with Tom Dyson Head of Product at JobAdder. Tom has over 10 years of experience building and growing B2B, SaaS solutions.Tom thinks that the best way to make a great product is to find a balance between art, science, and strategic management. He passionately claims that Product Management is the best job in the world!Today, Jade and Tom discuss what it takes to build products that customers love and ultimately become raving fans.In this episode, you’ll discover: ...
2023-04-1639 minCX au quotidien
CX au quotidienComprendre le Customer SuccessAvec 15 années d’expérience dans des rôles orientés client et un peu plus des 9 dernières années plus focalisée sur le succès client (Customer Success), Jade aide les entreprises en B2B SaaS à opérationnaliser leur pratique du succès client et ainsi à croître de manière exponentielle, en permettant à leurs clients de percevoir la valeur, voire un retour sur investissement, de l’utilisation de leurs services; tout en s’assurant de délivrer l’expérience la plus adaptée.Jade nous explique ce qu’est le Customer Success, les déclinaisons du...
2023-03-0933 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast18. [IWD 2023] Being Heard As a Woman In B2B MarketingFor International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can...
2023-03-0829 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast17. Get Respect While Staying True To You [with Latasha James]Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace.  Here's the links mentioned in the episode > Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad Latasha's Social Media Management Accelerator course > https://courses.latashajames.com/courses/smma?ref=7b4d...
2023-02-2834 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast16. How To Create Ideal Client Personas in B2B MarketingI live demo my unique template for creating ideal client personas and b2b buyer personas.  Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-02-2239 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast15. Do We NEED Marketing To Get Sales in B2B?If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-02-1330 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast14. When You Feel Like Giving Up On MarketingI share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-02-0631 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast13. Does Cold Outreach Work in B2B Marketing?This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past.  Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey   Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-01-2322 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast12. B2B Marketing FAQ'sI'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them!  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠
2023-01-1616 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast11. Setting B2B Marketing Objectives: Step-by-Step GuideI share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.   Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade T
2023-01-1230 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast10. Habits for Successful B2B Marketers in 2023Today we dive into the habits successful marketing managers will possess in 2023. New year, new start!  I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues  - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots more - b2b marketers have got it tough, hang out with me while we chat about th...
2023-01-0231 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast9. What Is Brand Positioning And Why Is It Important in B2B Marketing?I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works.  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠www.b2bjade.com⁠⁠ You can connect with me here! » tiktok: ⁠⁠@b2bjade⁠⁠ » Instagram ⁠⁠@b2bjade⁠⁠ » LinkedIn: ⁠⁠Jade Tambini⁠
2022-12-2047 minAPAC\'s B2B Growth Podcast
APAC's B2B Growth PodcastValues-Based Leadership in Your Marketing OrganisationShahin chats with Jade Meara, Director of Marketing (APCJ) at F5, about values-led organisations and how you as a marketing leader can create a values-based culture. Jade has over 15 years’ experience in B2B Marketing leadership roles, specialising in IT. Her career has spanned the IT channel including roles in Distribution and vendor-side, with roles at start-ups and publicly listed companies.  She is an award-winning APCJ & ANZ tech marketing leader, and is a diversity advocate and mentor for aspiring marketing talent. The episode covers: The fundamentals of retaining talent Approaching comp...
2022-12-0730 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast8. Write a B2B Marketing Plan: Step-by-Step GuideI share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A.   Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠
2022-11-281h 06Business, Babies and Bossing It
Business, Babies and Bossing ItOvercoming anxiety and post natal mental health with Jade TambiniB2B marketing consultant and mentor, Jade Tambini candidly shares her struggles with mental health leading up to and after the birth of her first child. While working through her own personal challenges, Jade was also building her own business and first set it up 6 months before becoming pregnant. Often asked “why on earth would you do that?”, she answers confidently and without hesitation or doubt that the flexibility of being her own boss has been game-changing throughout the peaks and troughs of motherhood and “the best thing she has ever done.
2022-11-021h 19The B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast7. B2B Marketing Basics all Marketers Need CoveredIn this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline.  There is also a Q&A from participants at the end. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠
2022-10-1350 minThe Business Marketing Club Podcast
The Business Marketing Club PodcastThe B2B Marketing GapJade Tambini is a B2B Marketing Consultant from a corporate background, having run an international marketing department client-side and then set up her own consulting business seven years ago.
2022-10-0636 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast6. 2022: TikTok for B2B Brands?I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learnt and things to consider if you're running a B2B brand account on the platform or considering it.  You might be surprised with s...
2022-10-0551 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast5. Overcome Imposter Syndrome as a B2B MarketerB2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support.  Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feelings of failure and doubt as well as how to handle making mistakes at work. Sharing my own mistakes and learnings to help you realise - y...
2022-09-2037 minAPAC\'s B2B Growth Podcast
APAC's B2B Growth PodcastThe State of Account-Based Marketing in APACListen to unpack the State of Account-Based Marketing in APAC Report as we analyse the results from the first in-depth study focusing on ABM in the APAC region.  Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing. ​Our panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region. Joining us on the panel includes Ronan Bray from Draft, Jade Meara from F5, Shahin Hod...
2022-08-1056 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast4. Skills Every B2B Marketer Needs For a Successful CareerHere's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago. Find out about my marketing course » www.b2bjade.com You can connect with me here! » tiktok: @b2...
2022-07-2137 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast3. B2B vs B2C Marketing - How Different Are They Really?Here's my take on the differences and similarities between B2B and B2C marketing.  Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events  FREE Live Lesson: "How to be more strategic in B2B content marketing"  Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live" You can connect with me here! » tiktok: @b2bjade » Instagram @jadetambini  » twitter: @jadetambini  » LinkedIn: Jade Tambini » Email me jade@tambinimarketing.co.uk
2022-07-1321 minThe B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast2. Big Reasons B2B Marketing Fails and How to Avoid ThemAs a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges. Find out more about my marketing course » www.b2bjade.com FREE Live Lesson: "How to be more strategic in B2B content marketing"  You can connect with me here!  » tiktok: @b2bjade  » Instagram @b2bjade » LinkedIn: Jade Tambini
2022-07-111h 02The B2B Marketing Gap Podcast
The B2B Marketing Gap Podcast1. What is the B2B Marketing Gap?Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth.  Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠
2022-06-0730 minFROM SCRATCH - Entrepreneurs aguerris
FROM SCRATCH - Entrepreneurs aguerrisComment rendre la maintenance sexy ? - Tristan Foureur (WeMaintain) | FROM SCRATCH #4C'est le pari fou que WeMaintain s'est mis en tête de relever.18 millions, c'est approximativement le nombre d'ascenseur en service dans le monde. Autant vous dire que le marché à adresser est colossal, ce qui n'a d'ailleurs pas échappé à Jade Francine (COO), Benoit Dupont (CEO) et Tristan Foureur (CTO), mon invité du jour !Après avoir vécu en Angleterre, en Inde et en Californie, Tristan est revenu en France avec la volonté d'entreprendre. Après un premier échec dû à une différence de vision de leadership et de valeurs personnelles entre les cofondateurs, sujet notamment...
2022-04-1922 minThe Product Edge
The Product EdgeDeveloping a successful go-to-market strategy with Ally AkbarzadehJoining Georgia today is Ally Akbarzadeh. Ally has spent over two decades bringing great digital products to life, and has been fortunate enough to develop industry-leading B2C and B2B products. He has extensive experience in marketing products and is going to share his thoughts, opinions, and ideas on the importance of having a strong go-to-market strategy and how that ties into product strategies.Ally talks about how building and launching brilliant products requires understanding and harmonizing an internal focus (the build) with an external focus (the launch). The go-to-market strategy captures how you will bring...
2022-04-0334 minRemessa Talks
Remessa Talks#31 - Jade Utsch, CEO da RadarFitTem Remessa Talks #31 no ar! Hoje falamos com Jade Utsch, CEO da RadarFit. A conversa abordou temas como Aporte de capital, wellness, startups, investimento, tecnologia e muito mais. A Radar Fit hoje atua no mercado de wellness, mas começou como um grande marketplace de saúde com especialistas e produtos pensados para facilitar o acesso a uma vida saudável. Esse modelo de negócios não foi viável. Com entrevistas e planejamento, ficou claro que o real motivo das pessoas acharem que é...
2022-03-1749 minState Of Client Acquisition
State Of Client AcquisitionEp. 42 - Finding Your Unique Voice On LinkedIn - feat. Paru Radia & Al TepperExecutive Coach Paru Radia has blown up on LinkedIn in November 2021, with several posts of hers getting over 100,000 views and counting.  And it’s far beyond vanity metrics. She closed 3 new retainer clients off the back of these posts.  What has she changed to achieve this result?  Paru walks us through her journey of discovering her voice with the help of her coach Al Tepper, founder of Content Gym. Drawing emphasis on authenticity, clearer communication and being a follower before a leader make for a good chance of finding your voice.  Key in...
2022-01-301h 10The Product Edge
The Product EdgeDeveloping Product Leaders with Jonathan SwiftGeorgia was joined by Jonathan Swift, General Manager at REA Group. Jonathan has over 20 years of experience in the technology sector - his impressive product career spans across the UK, US, Asia, and Australia. He has a wealth of experience within the Product and Development Management field, and he’s on The Product Edge to share his experiences leading the product function across a variety of businesses from start-ups and multinational organisations, to everything in between.We talk about what it’s like to be a leader in product and what Product Managers need to do in orde...
2022-01-2331 minO dia que eu não vendi
O dia que eu não vendi#EP 22 - Jade Miranda - "Em B2B nós vamos errar 99x para acertar 1"Foi dada a largada!!! 🏁🏁🏁 Chegamos ao primeiro EP da 2a Temporada desse podcast de #vendas maravilhoso! Para esse momento especial, falei com a Jade Miranda, pessoa mais do que fantástica e que tem conhecimento nessa área de Pré-vendas a CRO. Pude aprender com todos esses ensinamentos que a Jade trouxe em nossa conversa, e principalmente nos momentos que ela não vendeu na carreira dela como vendedora e também gestora. Na conversa falamos sobre o seguinte 📝: A função da gestão é servir seus liderados e lideradas...
2021-10-1943 minAPAC\'s B2B Growth Podcast
APAC's B2B Growth PodcastJade Meara from F5: Working at a B2B Startup vs an Established EnterpriseIn this episode, host Shahin Hoda chats with Jade Meara, Head of Marketing at F5 Networks about what B2B marketers can expect while working at a startup versus an enterprise-level company.  Citing examples from her experience in both settings, Jade provides an insight into how marketers can ride the growth wave offered by a startup but, in return, have to deal with a lot of ambiguity from a brand awareness and martech standpoint.  On the enterprise side, she mentions that even though the systems are more mature, the challenge of dealing with a large se...
2021-10-1330 minRevenue Leaders
Revenue Leaders#139 Laura Jade Harries - How to Deepen your Customer RelationshipsIn a world everyone where everyone is now virtual how do you deepen the relationship with prospects and customers? Sales might have evolved over the years but one thing has remained constant. That buyers must trust sellers in order to buy from them. Recent studies have show that there is a major trust gap between buyers and sellers. Email open rates are dropping. Prospects are being bombarded with marketing messages every where they go. So how do you stand out from the rest and also build strong relationships with your prospects and buyers?
2021-10-0431 minThe Redscroll Podcast
The Redscroll PodcastRSR PC 048 Amanda SchutzmanWell we certainly talked some inside baseball with Amanda this month! I (Rick) took liberties with editing on this. It'll make for a more amusing listen if you don't have deep inside knowledge of music retail. If you are in music retail it's not so disguised that you maybe can't figure out the companies discussed. Y'know, MEGACORP!?  I also took the opportunity to add some spooky sounds since this is episode that is most current for Halloween. Heck, you may even figure out your own side story to go along with those sounds.  Oh yeah, so we ta...
2021-10-0148 minDONAES - IBIZA GLOBAL RADIO SHOW
DONAES - IBIZA GLOBAL RADIO SHOWDONAES - The SoundGarden Ibiza - Cova Santa - StorytellersSoundgarden is over the moon to join forces with Ibiza's most exciting family, Storytellers Ibiza at the leafy oasis of Cova Santa on August 11th! We'll bring you the first B2B set of Hernan Cattaneo and Nick Warren in 1,5 years, together with Deer Jade and DONAES from Ibiza for an evening of sublime sounds, gastronomy and mixology under the stars.
2021-08-121h 30Hausar Radio
Hausar RadioHausar | Xtra | Top Tunes April & Junglizt B2B NightshockBestu lög Aprílmánaðar spiluð og svo tóku Náttsokkurinn og Frumskógarlistinn þétt Bak í Bak sett. Top Tune April: Suspect:B : SPY - Alone In The Dark Bjarni Ben : Mob Tactics - Get Dirty VIP Nightshock : Current Value, Optiv & CZA - Ghost Nation Untitled : State Of Mind - Choker Junglizt : Current Value - Sleepwalk Croax : dBridge - dB vs 45 King Klute - You Wont Like It Was A Be - Brainstorm Zere - Gateway Dawn Wall - Mantis Pennygiles - All Seeing Alix Perez & Spectrasoul - Synergy Keeno - Fading Fast Custom Soldierz - Rockfish Zere - My S...
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