Shows
Conversa B2BEP. 50 | Corte#1 - O pecado capital do Marketing B2BO episódio 50 do Conversa B2B abriu a sexta temporada do podcast com uma discussão sobre erros comuns que todo profissional de Marketing B2B já cometeu (ou talvez possa cometer algum dia) em sua carreira.Neste drop do Conversa B2B, a gente trouxe um recorte importante de uma falha até corriqueira, mas que pode colocar em xeque toda a estratégia da empresa: a falta de conhecimento e aprofundamento sobre o mercado para o qual se quer vender.Gostou do tema?📺 Assista ao episódio 50 completo no YouTube 2025-04-1610 min
Conversa B2BEP. 50: Quem nunca? Todo líder de MKT B2B já caiu nesses erros!O Conversa B2B retorna para sua sexta temporada neste 50º episódio com a análise e a solução da lista de erros que todo líder de Marketing B2B cometeu alguma vez na vida. Afinal, todos nós podemos aprender com nossas pisadas na bola, não é mesmo?Neste episódio, nossos host Guilherme Sboarim e nosso comentarista Giuliano Duccini, sócio-fundador da Conversa.tech, receberam Fernando Vasconcellos, especialista em Marketing B2B e founder da VSCL Consultoria de Marketing, com longa trajetória no mercado, para revisitar as falhas mais comuns da li...2025-04-021h 21
Women in B2B Marketing99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27**Originally published on August 23, 2023**This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.Should we do a follow-up episode with Shama? What should we cover? DM m...2025-02-1947 min
Reach MarketingHow a B2B Lead Generation Agency Helps Businesses Thrive
In today’s highly competitive landscape, B2B marketing agencies play a pivotal role in helping businesses expand their reach, generate high-quality leads, and nurture client relationships. Far from merely running ads or writing blogs, these specialized partners blend data-driven strategies, sales development, and industry expertise to align marketing and sales efforts and drive sustainable growth. Through services such as demand generation, deliverability consulting, and account-based marketing, a B2B lead generation agency ensures that every campaign is optimized to attract, engage, and convert valuable prospects.
Table of Contents
Introduction
Understanding the Role of a B2B...2025-02-1817 min
The Voice of B2B MarketingLokales Team, globales Know-how: So gelingt Wissenstransfer im B2B-Marketing | Best PracticeIn dieser Episode diskutieren Fabian Brütt, Digital Marketing Manager bei HellermannTyton Deutschland und Host Julia Pichler von Canon Austria über den Wissenstransfer im B2B-Marketing. Sie beleuchten die Herausforderungen, die sich aus internationalen Teams ergeben, und wie mit digitalen Tools & zentralem Marketing Hub der Austausch optimal gelingt. Verschiedene Formate werden vorgestellt, um den Wissensaustausch zu optimieren. Fabian teilt auch Best Practices und messbare Erfolge, die durch den Austausch erzielt wurden.>>> Und zum Schluss: Don't miss the 'B2B Battle' & die 'Frage an die Hörer:innen'!2025-02-1327 min
The B2B Marketing Gap Podcast42. How To Create a B2B Marketing Strategy in 2025Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult.
This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things.
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.myflodesk.com/6steps
► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy
► 🤝 JOIN OUR COMMUNITY:
» YOUTUBE: h...2025-01-3013 minThe B2B Marketing Gap Podcast41. Why I'm Ignoring B2B Marketing Trends in 2025 [day in my life vlog]Everyone wants to predict what will change in 2025 for B2B Marketing in 2025 but ask yourself this, did any of last year's predictions actually happen or was it all just wishful thinking?
Spend the day with me while I share my thoughts on what will and won't change for b2b marketing managers in 2025 and what you can do you to make change when leaders won't!
► Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/bba-independent/
► Early bird £47 for my AI Marketing Simplified crash course » https://b2b-breakthrough.circle.so/checkout/ai-marketing-simplified-crash-course-for-b2b-marketers?event_id=17760100
► 📘 FREE 6-STEP MARKETING STRATEGY GUI...2025-01-2422 min
Reach MarketingB2B Lead Generation : Solutions for Sustainable Growth
Podcast Summary Description:B2B Lead Generation Services for Sustainable Growth
In this episode, we explore the transformative world of B2B lead generation and its pivotal role in driving sustainable business growth. Drawing from Reach Marketing’s latest publication, B2B Lead Generation Services: Solutions for Sustainable Growth, we dive into the strategies, technologies, and trends reshaping the industry.
Key Highlights:
The importance of targeting high-value customers and fostering long-term partnerships.
Benefits of effective B2B lead generation, from increased ROI to stronger customer relationships.
An overview of top service providers, including ag...2025-01-1742 min
Reach MarketingB2B Lead Generation Services: Solutions for Sustainable Growth
B2B lead generation has emerged as a critical driver for companies aiming to expand their reach and secure high-value customers. As markets become increasingly competitive, organizations must leverage sophisticated strategies and advanced technologies to maintain an edge. Reach Marketing, a leading agency specializing in B2B lead generation, offers innovative solutions that enable businesses to unlock growth opportunities and drive long-term success.
Why B2B Lead Generation Matters
In contrast to B2C marketing, where the focus is on acquiring large volumes of low-cost customers, B2B lead generation emphasizes building long-term partnerships with...2025-01-1542 min
Conversa B2BEP. 49: As melhores lições de 2024 para o mkt e vendas B2BNeste episódio especial, reunimos os destaques da temporada 2024 do Conversa B2B. Confira os principais insights de marketing e vendas B2B que passaram pelo nosso programa neste ano repleto de convidados que são verdadeiras referências de mercado.
→ Qual é o erro mais comum no marketing B2B?
→ ABM 1:Few: como escolher as melhores contas?
→ ABM 1:Many ou Inbound Marketing: qual é a melhor estratégia?
→ Em quanto tempo ABM dá resultado?
→ Por que os funis de vendas estão vazios?
→ Qual é o papel do marketing no...2025-01-151h 33Conversa B2BEP. 48 | Corte#4 - As Novidades do LinkedIn para gerar vendas B2BO LinkedIn está cada vez mais avançado no apoio às vendas B2B. Neste corte do episódio 48 do Conversa B2B, Sandro Carsava, Head de Sales Solutions do LinkedIn Latam revela:
✔️ Como usar o Account IQ para entender prospects e empresas.
✔️ Funcionalidades de IA generativa que criam mensagens e insights.
✔️ O impacto dessas ferramentas para liberar tempo dos vendedores e aumentar receita.
Gostou do tema?
📺 Assista ao episódio 48 completo no YouTube
🎧 Ouça o episódio 48 completo no Spotify!
...2025-01-0812 minThe B2B Marketing Gap Podcast40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6]So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem.
In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward.
Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https...2024-12-2126 minConversa B2BEP. 48 | Corte#1 - Linkedin virou obrigatório para gerar vendas no B2B?No B2B, o LinkedIn é mais do que uma rede social – é uma ferramenta poderosa para criar conexões estratégicas e gerar resultados de negócio. Neste corte do episódio 48 do Conversa B2B, nossos especialistas e o convidado Sandro Carsava, Head de Sales Solutions do LinkedIn, discutem:
✔️ O impacto do Thought Leadership para criar confiança e gerar negócios.
✔️ Como o Social Selling evoluiu com o LinkedIn.
✔️ Por que tomadores de decisão buscam profissionais que compartilham ideias relevantes.
Gostou do tema?
📺 Assista ao epis...2024-12-1806 min
ARRtist on AIR - Meaningful conversations with SaaS leaders223: Brand in B2B SaaS - The Original Revenue DriverWith Angeley Mullins - Chief Revenue Officer at Resourcify
In this episode of the ARRtist on AIR Podcast, Angeey Mullins, former Chief Commercial Officer at Resourceify and branding expert, joins us to share her journey and expertise in shaping impactful brands in the SaaS industry. Drawing from over 20 years of experience with companies like Amazon, Intuit, and GoDaddy, Angeley explains why early-stage branding is a cornerstone of long-term success and how founders can create authentic, memorable B2B SaaS brands that resonate with their ICPs. Tune in and learn more about:
Introduction to Angeley Mullins and SaaS...2024-12-1752 min
B2B Marketing PodcastEpisode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep DiveIn this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.
We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the indu...2024-12-1127 min
The Voice of B2B MarketingSEO im B2B in der AI-Ära | Was ist, was bleibt & wo müssen wir unsere Strategien anpassen?In dieser Episode diskutieren Vildan Gülle, Head of SEO bei Otago Online Consulting und Host Julia Pichler von Canon Austria, über die Veränderungen & anzupassenden Strategien im Bereich SEO, insbesondere im B2B-Marketing. Sie beleuchten die Schwierigkeiten bei der Trennung von B2B und B2C, die Notwendigkeit einer präzisen Zielgruppenansprache und die Rolle von Künstlicher Intelligenz in der SEO-Landschaft. Zudem die mögliche Zukunft von Google in einer zunehmend AI-geprägten Welt thematisiert. Vildan Gülle gibt wertvolle Einblicke in Strategi...2024-12-0428 minConversa B2BEP. 47 | Corte#3 - Os melhores dados de intenção para o marketing B2BDescubra como estes principais dados de intenção podem transformar suas estratégias de marketing e vendas B2B.
Neste corte do episódio 47 do Conversa B2B, exploramos:
• Tipos de dados de intenção: comportamento, interesse e intenção direta de compra.
• Exemplos práticos: como utilizar estes dados para identificar contas qualificadas com maior propensão de compra
• Uso estratégico: alinhando dados de intenção com abordagens como Account-Based Marketing (ABM) e Allbound.
📺 Assista ao episódio completo aqui
🎧...2024-12-0312 minConversa B2BEP. 47 | Corte#2 - Dados de intenção e os resultados que transformam o Marketing B2BOs dados tradicionais já não são suficientes para acompanhar a complexidade da jornada do comprador B2B.
Neste corte do ep 47 do Conversa B2B, Guilherme Sboarim e Giuliano Duccini, sócios fundadores da Conversa.tech, conversaram com a Rakky Curvelo, Gerente de Marketing da Hubspot Brasil, sobre como os dados de intenção estão ajudando empresas a identificar prospects qualificados em momento de compra, otimizar programas de ABM e alinhar marketing e vendas de forma mais eficiente.
📺 Assista ao episódio completo aqui
🎧 Ouça no Spotif...2024-11-2910 minThe B2B Marketing Gap Podcast37. Selecting Your B2B Marketing Strategies [BBA Series Part 3]Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies for your plan.
I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing some examples from my marketing strategy course - B2B Breakthrough Academy.
► 📘 FREE 6-STEP...2024-11-2025 min
B2B Insiders#27 Atribuição: O que é e como fazer no B2B Alto TicketNesse episódio do B2B Insiders, vamos entender por que medir a atribuição é importante para o sucesso das campanhas B2B, descubrir os modelos de atribuição mais populares e suas aplicações. Além disso, discutimos como implementar essas estratégias no contexto B2B high ticket.Principais Tópicos:- Importância da medição de atribuição no marketing B2B- Modelos de atribuição populares e seus usos- Estratégias de medição de atribuição em cenários de Alto TicketQuer aprender s...2024-11-0541 minThe B2B Marketing Gap Podcast36. How To Set B2B Marketing Objectives & Budget [BBA Series Part 2]Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoid. Plus as a bonus I share the process I follow within my marketing strategy course to set your...2024-10-3123 minB2B Marketing PodcastEpisode 167: The B2B Marketing Awards Shortlist revealed: Who made the cut?In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month.
Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’. If that wasn’t enough, Jason also shared some juicy stats and stories about the handful of awards The Croc were shortlisted for. If you want to see...2024-09-2439 minWomen in B2B Marketing73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at StorylyIn this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of understanding customer needs and adaptability. Key takeaways include the significance of maintaining brand authenticity, leveraging content as a marketing asset, and building genuine relationships. Erin also highlights the evolving landscape of B2B marketing, where emotional connections and a customer-centric a...2024-08-0748 min
Wyze Woorden | B2B MarketingContent creatie binnen de B2B met Bouke VlierhuisIn deze aflevering van Wyze Woorden deelt Bouke Vlierhuis, B2B content specialist zijn ervaringen als B2B content expert. Hij bespreekt effectieve contentstrategieën om zichtbaarheid te vergroten en leads om te zetten in klanten, en biedt praktische tips voor het creëren van waardevolle content die echt het verschil maakt in de B2B-m
Hoogtepunten van deze aflevering:
✅ Speciale gast Bouke Vlierhuis, B2B content specialist: Bouke deelt zijn reis van IT-consultant naar content expert.
✅ Effectieve contentstrategieën: Ontdek hoe je zichtbaarheid kunt vergroten en leads k...2024-07-1924 min
The Voice of B2B MarketingLead-Gen-Studie 2024: Trends und Strategien für deinen B2B-ErfolgIn Folge 21 geht es um die Lead-Generierung im B2B-Umfeld. Lead-Generierung, Lead-Nurturing, Zusammenarbeit Sales & Marketing, Top Social Media Kanäle zur Lead-Gen und der Zusammenhang der Konjunkturentwicklung - mit den Kolleginnen der B2B Marketing Expert Group spreche ich über Ergebnisse der Lead Generierungsstudie 2024 und über Empfehlungen & Strategien für die Zukunft.Die Gäste in dieser Folge, die die Studie begleitet haben:Judith Sambs, Senior Consultant bei PremediaMarkus Ott, Bundesgeschäftsfüher bei den UNOSMitglieder des DMVÖ kö...2024-07-1029 min
POD With A Twist PodcastSelf-Publishing Brilliance: KDP 4 B2B Method! No Keywords, No Ads!Self-Publishing Brilliance: KDP 4 B2B Method!
No Keywords, No Ads!
💰 Welcome to "Unlock B2B Brilliance: KDP 4 B2B –
No Keywords, No Ads!
Discover a groundbreaking approach to self-publishing with Amazon KDP by collaborating with businesses to create branded books.
Say goodbye to keywords and ads! In this podcast, we'll explore how you can generate revenue through setup fees and royalties while businesses drive the traffic.
Tune in to learn how to leverage your self-publishing skills for B2B success and unlock a new stream of income effortlessly!
________________________
Let's all grow 🌱 together!
Tammie Chrin Linktree:
https...2024-07-1008 min
B2B Marketing PodcastEpisode 156: All the B2B learnings from the 2024 Cannes Festival of CreativityThe Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it's been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities.
So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing? In this podcast Joel Harrison discusses this year’s festival with Teresa Allen of Magnus Consulting and fractional B2B CMO Kate Cox.2024-06-2834 minWomen in B2B Marketing65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadiusIn this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and influence buyer decisions. Allyson also highlights the growing role of millennials and Gen Z in the B2B buying process and the significance of balancing positive and negative feedback. Allyson and Jane discuss:Leveraging customer reviews and original content in B2B...2024-06-1245 min
B2B Marketing PodcastEpisode 152: Everything you wanted to know about B2B lead gen but were afraid to askLead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programs as part of a more structured programmatic approach.
B2B Marketing has produced the first authoritative overview of the vendors in this emerging but significant category in our Martech Vendor Spotlight Report, launched last month. To mark its launch, Joel Harrison, Editor-in-chief, B2B Marketing spoke to Jordan Adams of specialist...2024-06-0743 min
Marketing business-to-business: o podcast#60 – Marketing B2B para seres humanos: como a tecnologia pode ajudar – com Ana BarrosQuando comecei a Hamlet, há alguns anos, a comunicação de marketing B2B era um tema de que não se falava em Portugal. Para nós isto tinha uma vantagem, mas também inspirava receio. A vantagem era termos uma mensagem que era novidade. O receio era que o silêncio à volta fosse sintoma de falta de mercado.Felizmente o receio já não se justifica. O mercado foi acordando para as especificidades do marketing B2B, em Portugal como em todo o lado, e hoje este é um tema de que já se fala bastante. E, aos pouco...2024-04-0457 min
Conversa B2BEP. 41: Para onde vai o Marketing B2B em 2024?No primeiro episódio da 5ª Temporada, Guilherme Sboarim e Giuliano Duccini, hosts do 'Conversa B2B', recebem Gabriel Barboza e o David Costa Lima, criadores e sócios na plataforma B2B Insiders, para discutirem o próximo passo do mercado brasileiro de Marketing B2B.
Além de reflexões interessantes sobre as atuais armadilhas do mercado, eles traçaram as rotas possíveis para as evoluções que nortearão as estratégias e táticas para um Marketing eficiente em empresas de vendas complexas!
Instagram: https://www.instagram.com/conversa.tech/LinkedIn: https://www.li...2024-03-061h 19
B2B & GoE29 | S3 - Les nouvelles réalités du marketing B2B (avec l'équipe d'AUX B2B )Bonjour à tous!Pour le premier épisode de 2024, on avait envie de faire un petit bond en arrière et de vous présenter quelque chose qu'on aurait dû partager depuis longtemps....c'est-à-dire, nous, l'agence de marketing & vente B2B, AUX B2B. Enchantés!C'était à peu près le temps de lever le voile sur l'agence qui propulse ce podcast depuis 3 ans. À travers les différents épisodes, on essaie de vous communiquer notre passion pour le marketing et la vente B2B, puisqu'on en mange à tous les jours et que nous en avons vraim...2024-01-1941 minConversa B2BEP. 40: Ensinamentos de 2023 sobre MKT e vendas B2BGuilherme Sboarim, apresentador do 'Conversa B2B', relembra os melhores momentos e insights do Conversa B2B durante 2023, onde recebeu convidados para discutir temas, como ABM, geração de leads, conteúdo, relacionamento, automação, enriquecimento de dados, playbook de vendas e outras pautas quentes de Marketing e Vendas B2B, que servem de guia para 2024.
O Conversa B2B é produzido e oferecido pela Conversa.tech, a agência 100% B2B autoridade em vendas complexas.
Assine nossa newsletter. É gratuita!
Acesse também o nosso blog e fique por dentr...2024-01-111h 09
B2B Marketing PodcastEpisode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadershipAt the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.
In addition, she also talked about her journey with Send Technology while delving into how she was able to sco...2023-12-0133 min
B2B Insiders#16 - Todos somos influenciadores: Marketing de influência no B2BO Brasil possui mais de 10,5 milhões de influenciadores. No entanto, recentemente, estamos vendo crescer o fenômeno de influenciadores corporativos, ou seja, funcionários que utilizam suas mídias sociais pessoais para destacar a marca de sua empresa. Isso quer dizer que esse número será ainda maior se grande parte dos profissionais trabalharem em empresas que estão ativamente criando conteúdo forem considerados influenciadores.E para falar sobre isso o B2B Insiders entrevista Rafaela Lotto, head da Youpix no Brasil, empresa de marketing de influência.Nesse papo, analisamos o papel d...2023-11-1457 minThe B2B Marketing Gap Podcast24. Course Launch: B2B Breakthrough Academy is Open For Enrolment!🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy!
🌟 About this replay:
I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all.
If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you!
🎓 Introducing B2B Breakthrough Academy:
I made my breakthrough in B2B...2023-11-1229 minConversa B2BEP. 37: Marketing Conversacional: o que é e quais as aplicações para empresas B2B?A área de marketing tem passado por grandes transformações e muitas delas são influenciadas pelas transformações tecnológicas e pelo perfil dos clientes.
Nesse contexto, uma das principais novidades é a expansão do Marketing Conversacional em empresas B2B. Por meio dessa prática, somada aos últimos avanços de Inteligência Artificial Generativa, as organizações podem estabelecer uma comunicação personalizada e humanizada com os clientes.
Diante da importância desse tema pode surgir a seguinte dúvida: afinal, o que é o marketing conversacional e quais as aplicações dessa prática para o mercado...2023-10-181h 14
Marketing business-to-business: o podcast#69 – B2B marketplace: o impacto e os desafios de uma nova forma de fazer negócio – com Beto SirotskyComo tantos outros setores, o mercado dos serviços de marketing e comunicação está a transformar-se depressa. As mudanças tecnológicas não apenas criam novas especialidades e disciplinas, mas também estimulam o surgimento de novos modelos de organização do setor.
Um desses modelos, que também pode ser encontrado noutros setores, é o de um marketplace digital – como o criado, no Brasil, pelo Beto Sirotsky. O Beto é um empreendedor que, sendo bastante jovem, tem uma senhora bagagem no mundo da comunicação de marketing. E que, através da sua plataforma, a BPool, quer ser um dos lí...2023-10-0937 minConversa B2BEP. 36: Os mitos do branding no B2BO branding é um tema que tem sido bastante debatido no mercado B2B e há muitos mitos relacionados ao tema. Alguns clássicos, outros novos.
O problema é: os mitos podem gerar crenças limitantes e fazer você perder grandes oportunidades de alcançar bons resultados.
Mas, afinal: quais são os mitos do branding no B2B e como superar essas crenças limitantes?
Para abordar o tema, convidamos a Guta Tolmasquim, Fundadora e CEO da Purple Metrics.
Na nossa conversa discutimos os seguintes mitos:
Branding B2B é diferente do Branding B2C...2023-10-041h 10
B2B Digital Marketing HubB2B Fluctuations & Effects on Marketing Ep. 13On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: stock markets are acting all kinds of crazy, and don't even get us started on the whole cryptocurrency drama. Remember when gold was the go-to safe bet? Yeah, those days seem to be taking a...2023-10-0110 min
POD With A Twist Podcast#69: Self-Publishers: Local Printers vs. Amazon Book Printing Service: Find What is Best for Your KDP 4 B2B Business Clients!Local Printers vs. Amazon Book Printing Service: Find What is Best for Your KDP 4 B2B Business Clients!
Summary
Amazon offers free updates to your books, a big win if you need to make quick changes.
Amazon's shipping is fast and hassle-free, perfect for businesses that don't want to handle mailing books themselves.
Unlike Amazon, local printers often require you to order a minimum number of copies, which can be expensive.
While Amazon only offers basic binding options, local printers may offer more customization, like spiral binding.
Show Notes//
Get o...2023-09-2612 min
POD With A Twist Podcast#67: Self-Publishers: New KDP AI Policy and its Effects on the KDP 4 B2B Method!Self-Publishers Alert: New KDP AI Policy and Its Effects on the KDP 4 B2B Method! [9/6/2023]
Summary: New KDP & AI Guidelines as of 9/6/2023
KDP is closely monitoring AI's influence in the writing industry.
New/updating books on KDP will now have a question: "Did AI write this?" under the Paperback Content tab.
All books must adhere to the New KDP AI Content Policy
AI-generated content definition: Material (text, pictures, translations)
AI-assisted: When humans write but use AI for minor assistance like enhanced spell-check.
For the KDP 4 B2B method: Ask business owners if they used AI for...2023-09-1206 min
B2B InspiredWhy the Fork Are We Doing a B2B Podcast with Louis BoltonLet us know your thoughts.In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marke...2023-08-2917 min