Shows
B2B Marketing PodcastEpisode 193: From startups to CMO: Inside Scott Leatherman’s journey with sales, the CRO and AIIn this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, sits down with Scott Leatherman, the newly appointed CMO of Aviatrix, to explore his career journey and unpack some of the most pressing topics in B2B marketing today.
Scott shares his early experiences in Silicon Valley’s startup scene and how they shaped his path to becoming a CMO. He also dives into his first strategic moves in the role - strengthening the marketing team and partnering with agencies, Clear Digital and Global Results Communications.
Beyond his professional journey, Scott disc...2025-06-1122 min
B2B Marketing PodcastEpisode 192: How to stay ahead of the AI curve: Insights from Bidwells’ Ben LeeIn this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Ben Lee, Head of Data & AI, Bidwells ahead of his upcoming sessions at B2B Ignite 2025.
Ben shares his journey into the world of AI—starting with tools like Jasper—and how he’s gone on to integrate AI into his work at Bidwells, even taking home the Gold for ‘Best Use of AI’ at our 2023 B2B Marketing Awards.
And if you haven’t jumped on the AI bandwagon yet, Ben offers insights into how AI can empower your marketing...2025-05-3025 minB2B Marketing PodcastEpisode 188: Is B2B the new frontline of FMCG brand growth?In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs.
They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find ou...2025-04-0930 min
Podcast AIPodcast AIPodcast AI is your go-to resource for business consultants who want to amplify their authority, deepen client relationships, and future-proof their practices through the power of podcasting. Hosted by Benny Fluman, CEO of MATCH B2B—a leader in strategic growth and customer journey design—each episode reveals practical insights and real-world examples of how to leverage audio content as a trust-building and lead-generating tool. From attracting new clients to strengthening long-term engagement, Podcast AI equips you with the tactics and know-how to stand out in a competitive market and deliver ongoing value. Tune in to discover how podcasting can...2025-03-3000 min
B2B Marketing PodcastEpisode 184: How to lead an award-winning marketing team, with Benefex’s Sally WinterIn this week’s episode of the B2B Marketing Podcast, we spoke to Benefex about their joint Gold win for ‘B2B Marketing team of the year’ at our 2024 B2B Marketing Awards.
We sat down with Sally Winter, Marketing Director, Benefex to reveal all. We kicked off the conversation by discussing the structure of Benefex’s team and how they were able to experience a huge amount of growth in just a few years. In addition, Sally touches on how to find the right people to deliver on the marketing strategy. Plus, they also talk about how to use your...2025-02-2523 min
B2B Marketing PodcastEpisode 182: How Rooster Punk & Allica Bank put on ‘creative hats’ to make an award-winning campaignIn this week’s episode of the B2B Marketing Podcast, we spoke with Paul Cash, Founder, Rooster Punk and Georgie Burks, Brand Manager, Allica Bank to discuss their award-winning campaign ‘Get your money hat on’.
The campaign won the Gold for ‘Best use of creative’ and the Bronze for ‘Best brand initiative’ at our 2024 B2B Marketing Awards. We break down everything from what the win meant for both Rooster Punk and Allica Bank to how they were able to produce such a creative concept using a bowler hat.
Find out how Rooster Punk was able to achieve 60 million impressions wi...2025-02-1734 minB2B Marketing PodcastEpisode 181: Want to win UK agency of the year? Here's how The Think Tank did itIn this week’s episode of the B2B Marketing Podcast, we spoke with The Think Tank about their win for ‘UK B2B agency of the year’ at our 2024 B2B Marketing Awards.
We were joined by Liam Bateman, Founder & Managing Director, The Think Tank and Ros Rowlatt, Digital Media Director, The Think Tank.
The duo discuss everything from how they executed one of their most successful campaigns to how they were able to upskill their employees through a unique training program. If that wasn’t enough, Liam shares his top tip if you’re looking to become an award-winn...2025-02-1224 minB2B Marketing PodcastEpisode 179: The secrets to becoming B2B marketer of the year, with Matt AllenIn this episode of The B2B Marketing Podcast, David Rowlands catches up with Matt Allen, Director of Business Development & Marketing at real estate adviser Bidwells. In November 2024, Matt was awarded Marketer of the Year at our annual B2B Marketing Awards for his outstanding work at Bidwells, which put the company at the heart of a £60 billion opportunity for the economy.
In this episode, David and Matt talk through Matt’s approach to B2B marketing, the specifics of the aforementioned initiative, and why great commercial marketers think about the business first, and marketing second.
If you’re interested in le...2025-01-1530 minB2B Marketing PodcastEpisode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep DiveIn this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.
We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the indu...2024-12-1127 minB2B Marketing PodcastEpisode 178: Lessons for launching a successful global B2B brand campaign with RadishIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with the Radish team about some of the global brand campaigns they’ve achieved.
From the key to gaining C-suite buy-in on a global scale to their brilliant KellyOCG ‘No Fluff’ campaign, this episode is jam-packed with insights from Head of Strategy, Chris Willocks, Radish and Renaye Edwards, Co-founder and MD, Radish. If that wasn’t enough, they also share some advice on how to keep your stakeholders aligned when operating in different regions across the globe.2024-12-0431 minB2B Marketing PodcastEpisode 176: We asked AI to evaluate award-worthy ABM campaigns — Here's what happenedIn this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and patterns this year.
And with our 2024 B2B Marketing Awards on the horizon, we fed every submission for our ‘Best use of ABM’ category through secure AI technology. And the results? Robert and Dave discuss everything from why thought leadership and ABM go hand-in-hand to whether or not intent data is a must-have in your ABM programs. Plus - are digital transformation, sustainability the future of ABM...2024-11-1420 minB2B Marketing PodcastEpisode 175: Pipeline to paycheck: Overcoming B2B marketing recruitment challengesIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and retention in B2B marketing. This episode in association with Hello Kindred features Sarah Thomas, Group Chief Marketing Officer, EVP, Capgemini; Roland Glass, Chief Commercial Officer, Hello Kindred; and Nick Burbidge, Managing Director, 368.
They delve into everything from the challenges that exist in the B2B industry to how to encourage your employees’ growth and traits to look for in potential candidates. In addition, the trio also cite...2024-11-1148 minB2B Marketing PodcastEpisode 174: Leading a B2B marketing transformation, with Pearson’s Rachel ExtonIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning.
Rachel chats through the recent transformation she led within the marketing organisation, explaining the steps she went through, as well the core things all B2B marketers should keep in mind.2024-11-0726 minB2B Marketing PodcastEpisode 173: Striking an emotional chord: Inside an award-winning campaign, with Park & BatteryIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Michael Ruby and Greg Cavaluzzo from Park & Battery to discuss their Gold win at the 2024 B2B Marketing Elevation Awards for ‘Best use of content’.
The trio discuss everything from how music therapy can impact one’s mental health to how they were able to obtain significant media placements pro bono and much more. And if that wasn’t enough, Michael and Greg share the key learnings from the campaign and some advice for those entering award season.
Speaking of awards...2024-10-3130 minB2B Marketing PodcastEpisode 172: How Trilliad is pioneering a new generation of revenue services companiesHow do you build a B2B growth services business from scratch? That was the key question that we wanted to ask Craig Dempster, the founding CEO of Trilliad, which has announced its arrival with a clutch of acquisitions (including 2023 Global B2B Agency of the Year Just Global) and the promise of more to follow.
We interviewed Craig for the latest episode of the B2B Marketing Podcast, where we discussed the significance of Trilliad’s strategy to build a services business that could deliver against the entire B2B growth agenda – meaning encompassing services for sales and customer succ...2024-10-2526 minB2B Marketing PodcastEpisode 171: Inside FunnelFuel’s research on fading cookies - what marketers need to knowIn this week’s episode of the B2B Marketing Podcast, Paul Collier, Fractional CMO and Business Development Consultant at FunnelFuel sat down with Kavita Singh, Senior Content Editor, B2B Marketing, to talk about their newest report: Future-ready: How to adapt to fading cookies: https://www.b2bmarketing.net/reports/future-ready-how-to-adapt-to-fading-cookies/
As B2B marketers face a huge shift away from cookies, the report highlights some insights to help navigate the transition seamlessly.
In our podcast, the duo talk about everything from the impact of Google delaying third party cookies indefinitely to some of the surprising stats from the re...2024-10-1634 minB2B Marketing PodcastEpisode 170: Debunking the four biggest misconceptions in B2B buying behavior, with Inbox InsightIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the research Inbox Insight presented at our Propolis Leader’s Forum this year.
They chatted about some of the biggest misconceptions when it comes to purchasing decisions, what content channels buyers are utilising, as well as the importance of trust - and how to cultivate this from a brand perspective over a long period of time. Plus, if you love a stat, Ross is chock-full of some surprising ones...2024-10-1024 minB2B Marketing PodcastEpisode 167: The B2B Marketing Awards Shortlist revealed: Who made the cut?In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month.
Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’. If that wasn’t enough, Jason also shared some juicy stats and stories about the handful of awards The Croc were shortlisted for. If you want to see...2024-09-2439 minB2B Marketing PodcastEpisode 166: What’s wrong with B2B lead generation, and how can we fix it? With Pipeline 360It’s an open secret that B2B lead generation has some big problems. The sector has grown exponentially in recent years, with growth in self-service tech platforms and offshore telemarketing expanding the options available to marketers, driving down costs but too often taking quality with it.
As an industry veteran of 30 years standing, Tony Uphoff felt it was time to speak out, writing an open letter to the industry, calling out bad practice and defining what’s required to set the lead gen sector straight. We enjoyed discussing this refreshingly honest views on lead gen for the B2B Mark...2024-09-0640 minB2B Marketing PodcastEpisode 162: How B2B challenger brand Allica Bank became the UK’s fastest growing companyWhich marketing tools should you prioritize if you’re launching a new business banking brand into the crowded UK market? That was one of the questions that Joel Harrison, Editor-in-Chief, B2B Marketing asked Conrad Ford, Head of Innovation and Strategy at Allica Bank - which was recently crowned the UK’s Fastest Growing Company by The Sunday Times, when he interviewed him for the B2B Marketing Podcast.
Forget cutting-edge social media or dynamic content formats, Conrad’s surprising answers were ‘employee engagement’ and ‘channel marketing’ – our mind was duly blown!2024-08-0952 minB2B Marketing PodcastEpisode 158: What we learned at B2B Ignite 2024, with Shane Redding and Scott StockwellIn this week’s episode of the podcast, Joel Harrison, Editor-in-chief, B2B Marketing spoke with Shane Redding, Propolis Strategy Expert and Scott Stockwell, Senior Brand Strategist, IBM about all things B2B Ignite 2024. Hot off the event, the trio discussed the essential takeaways from the event, from bettering your brand to how HR can support marketing and leading through crisis.
Plus, they talk about some of the individual sessions such as Funnel Fuel’s session on the cookie apocalypse and Mark Grist’s session on engaging with the toughest audience, as well a few others where our experts actually disagr...2024-07-0532 minB2B Marketing PodcastEpisode 157: How women in B2B marketing can progress in their careers with confidenceIn the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap.
Plus, they touch on why imposter syndrome can set you back and how to tackle it head on if you’re changing roles or...2024-07-0238 min
B2B Marketing PodcastEpisode 156: All the B2B learnings from the 2024 Cannes Festival of CreativityThe Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it's been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities.
So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing? In this podcast Joel Harrison discusses this year’s festival with Teresa Allen of Magnus Consulting and fractional B2B CMO Kate Cox.2024-06-2834 minB2B Marketing PodcastEpisode 155: How to efficiently use your martech to find growth opportunities, with MOI GlobalIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Callum Miskell, Strategist & Intel Analyst, MOI Global about some of the findings from their latest report ‘A B2B Marketer’s Guide to Data Creativity’. The two talk about some of the most interesting stats from the report. For example, MOI revealed that even though 85% of marketers use marketing tools, only 23% of marketers are using them for growth opportunities.
They talk about some of the common problems marketers face when onboarding new marketing tools, as well as what questions they sho...2024-06-1325 minB2B Marketing PodcastEpisode 154: How Korn Ferry is putting podcasts at the center of its marketing strategyIn this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution.
Find out why podcasts have become such a critical B2B channel in 2024 and how marketing leaders can use podcasts to facilitate promotion of company thought leader...2024-06-1137 min
B2B Marketing PodcastEpisode 152: Everything you wanted to know about B2B lead gen but were afraid to askLead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programs as part of a more structured programmatic approach.
B2B Marketing has produced the first authoritative overview of the vendors in this emerging but significant category in our Martech Vendor Spotlight Report, launched last month. To mark its launch, Joel Harrison, Editor-in-chief, B2B Marketing spoke to Jordan Adams of specialist...2024-06-0743 minB2B Marketing PodcastEpisode 151: What’s driving innovation in marketing today? With Microsoft Advertising’s Ryan MilesIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Ryan Miles, Director – International Marketing at Microsoft Advertising, to discuss the nature of marketing at one of biggest household names in the world.
Ryan and David also chat through the realities of omnichannel marketing, what’s driving innovation in marketing today, and the possibilities provided by AI.
If you want to hear more from Ryan, you can find him on the ‘B2B at scale’ track at B2B Ignite on 3 July for his session 'AI in Action!’ Ryan will be diving into practical examples of AI-driven...2024-05-3034 minB2B Marketing PodcastEpisode 148: Unicorns, Centaurs and PE houses. Managing B2B’s beasts with Staffbase's David BurnandIn this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with David Burnand, CMO of Unicorn and Centaur, Staffbase – an employee communications cloud, intranet and employee app.
Joel and David discuss David’s impressive career, which spans the likes of Atos, Adobe and Siemens on the client-side, and Stein IAS on the agency-side, and what he's learned along the way. They also discuss the nature of B2B marketing in an investor-backed organisation with huge growth ambitions. This episode is a must-listen for any marketer wanting to know the ins and outs of w...2024-05-1431 minB2B Marketing PodcastEpisode 147: How to (actually) demonstrate marketing impact and hit your revenue target, with AonIn this week’s episode of the B2B Marketing Podcast, David Rowlands Head of Product, B2B Marketing and Propolis sat down with Lynzi Ashworth, Marketing Director, Aon to discuss marketing’s impact on the overall business and more importantly - how to prove it. From understanding the growth priorities in the business to getting into a strategic mindset and showcasing your brand success, they discuss everything you need to be doing to drive revenue.
You can join Lynzi at B2B Ignite on 3rd of July as she delves further into the intricate world of brand building and dema...2024-05-0923 minB2B Marketing PodcastEpisode 145: How to accelerate growth at one of Europe's fastest growing companies, with StennIn this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective.
In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear. They reveal what the key is to growth marketing and how to implement it to help with communications, data understa...2024-04-2430 minB2B Marketing PodcastEpisode 144: Shane Redding outlines why all marketers need to be ‘commercial marketers’In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers.
David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board.
Check out our B2B Marketing Trend Tracker here: https://b2bmarketing.net/feature-post-b2b-insights/the-b2b-marketing-trend-tracker-2024-what-trends-are-we-seeing-from-client-side-and-agency-side-marketers/2024-04-1521 minB2B Marketing PodcastEpisode 142: How BT successfully transformed into a B2B brand with its new campaignIn this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation.
The two delve into everything from running a global marketing team to why the word ‘business’ was mentioned 21 times in its brand campaign, “We’ve Got Your Back” – there is a method to the madness. Plus, if you want to find out why the key to brand messaging is through culture and strategy, you can find out from Helen herself.2024-04-0430 minB2B Marketing PodcastEpisode 139: The 2024 Trend Tracker: Learn what your peers are focusing on this yearGuess what? Our 2024 Trend Tracker is now live - we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Shane Redding, Strategy and Evolution Expert, Propolis to dive into some of the exclusive insights from our 2024 Trend Tracker.
They chat through everything from how growth marketing nabbed the top spot this year to why sales enablement (which was #1 last year) isn't as much of a focus to marketing leaders. In add...2024-03-1228 minB2B Marketing PodcastEpisode 138: A CXO’s guide to the four seismic shifts in B2BIn this episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you can read here: https://bit.ly/4a1n095
Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade.2024-03-0833 minB2B Marketing PodcastEpisode 136: Why you need to consider these risks with AI according to McKinseyIn this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Johan Thorbjornsson, Partner, McKinsey and Company about the pros and cons of utilizing generative AI.
They dive into everything from which leaders oversee AI technology to the business implications of genAI as well as the pros and cons that come with experimentation. They also tease his session at Martechopia, where he’ll be discussing six things to do to transform your B2B sales and marketing using generative AI. It all takes place on the 13th of March. Haven’t book...2024-03-0129 minB2B Marketing PodcastEpisode 135: Inside an award-winning diversity campaignWant to know the secret behind a brand-driven award-winning campaign? In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing sat down with Aniela Unguresan, Founder, EDGE and Andy Greaves, Global GTM Lead, Gravity Global to discuss their Gold win for ‘Best Brand Initiative’ at the 2023 B2B Marketing Awards.
They dive into the success of their diversity campaign ‘Real. World. Change.’ Aniela and Andy also discuss how to create impactful brand campaigns with a strong meaning, why the messaging was essential to get right, and why diversity is crucial from a B2B pers...2024-02-2827 minB2B Marketing PodcastEpisode 132: How to create an award-winning purpose-led marketing campaignIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Mark Hodge, Vice President of Marketing, McCain Foods; Gavin Dunn, Managing Director, KERB+ as well as Rebecca Lewis-Stanton, Client Services Director, Omne and Jasmine Preen, Senior Account Manager, Omne to discuss their Bronze win for ‘Best purpose-led program’ at the 2023 B2B Marketing Awards. The campaign ‘Streets Ahead’ shined a light on the hospitality industry while giving opportunities for cohorts that found themselves marginalized or far removed from entrepreneurship.
The group delved deeper into why the street food sector was target...2024-02-1921 minB2B Marketing PodcastEpisode 130: How Revere won ‘Best channel marketing initiative’ at the B2B Marketing AwardsAt the 2023 B2B Marketing Awards, Revere took home the Gold for ‘Best channel marketing initiative’. The agency worked with Westcoast, an IT distributor, to create a holistic campaign which utilised a plethora of channels. In the end, Revere smashed its target with a 20% open rate on emails, a click through rate of 6% and 33,000 impressions from the initial campaign launch.
Kavita Singh, Senior Content Editor, B2B Marketing, sat down with Zoe Bevis, Client Services Director, Revere, to reflect on the campaign’s success as well as what it takes to win such a coveted award. They also dive into why sa...2024-02-0621 minB2B Marketing PodcastEpisode 128: Empathy, creativity, and gold-worthy campaigns with Brian MacreadieDive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating conversation with Brian Macreadie, Head of Marketing, Addleshaw Goddard.
Discover the secrets behind Addleshaw Goddard's recent B2B Marketing Awards success, winning gold for 'Best Demand or Lead Generation Campaign' and 'Best Use of Creative'.
Get ready for a dynamic discussion on the power of client empathy, the art of creativity, and the strategic role of market research in shaping winning B2B marketing campaigns. Tune in for insights, inspiration, and a touch of the unexpected...2024-01-1818 min
B2B Marketing PodcastEpisode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadershipAt the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.
In addition, she also talked about her journey with Send Technology while delving into how she was able to sco...2023-12-0133 minB2B Marketing PodcastEpisode 124: The world of influencer marketing in B2B with Ogilvy’s Rahul TitusInfluencer marketing can be a foreign concept in the world of B2B. In this week’s episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global Head of Influence at Ogilvy, Rahul Titus to discuss how B2B brands are utilising influencer marketing from a business to human perspective.
They talk about the potential challenges of working with influencers, from finding the right people to represent your brand to checking their social media background and the risk factors that come into play. Rahul also suggests using employee advocacy to your advantage but in th...2023-10-2735 minB2B Marketing PodcastEpisode 122: What role does inspiration play in B2B branding?In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency's notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.2023-10-1734 minB2B Marketing PodcastEpisode 121: How AI could change B2B marketing, with Doug BewsherIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Doug Bewsher to discuss his background as the former CMO of Salesforce and Skype, as well as his thoughts on how AI could change the marketing game.
Doug discusses the current excitement around AI, the impact it will have on building strong brands, and much more.2023-10-1127 min
B2B Digital Marketing HubB2B Fluctuations & Effects on Marketing Ep. 13On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: stock markets are acting all kinds of crazy, and don't even get us started on the whole cryptocurrency drama. Remember when gold was the go-to safe bet? Yeah, those days seem to be taking a...2023-10-0110 min
B2B Digital Marketing HubDiscover Tips for B2B Lead Gen on LinkedIn Ep. 11Ever wondered why everyone's raving about LinkedIn for B2B startups? Well, it's not just a buzz. LinkedIn is the real deal when it comes to lead gen. But here's the catch: it's not as easy as hitting the 'connect' button. In this episode, we're cutting through the hype and dishing out some real talk from B2B digital marketing pros.Let's dive into the goldmine that is LinkedIn's data. Want to win over your audience? It's all about trust, and we've got the lowdown on how to do just that. Plus, we're breaking down the difference...2023-09-1011 min
B2B Digital Marketing HubWeb-Marketing Guide for B2B Ep. 9Hey there, digital explorer! Ready to dive into the wild waters of B2B web-marketing? This podcast is your trusty floatie, keeping you buoyant as we navigate the waves and currents of the online biz world. Each episode, we go deeper, uncovering cool tricks and hidden gems of the digital universe.Data? It's not just numbers and charts—it's the secret sauce that spices up our marketing game. We chat about how to use data to make your campaigns pop and reach the folks you really want to connect with. Let's turn those data points into gold!...2023-08-2708 min
POD With A Twist Podcast#65: Self-Publisher's: Ditch Keywords & Ads with the KDP 4 B2B Method!Self-Publisher's: Ditch Keywords & Ads with the KDP 4 B2B Method!
Podcast Summary: "Stress-Free Self-Publishing: The KDP 4 B2B method
Introduction: Ditching keyword stress and still profiting.
My Keyword Journey: Reliving the 2018 struggle and comparing it to today's tools.
KDP 4 B2B Method: A quick glimpse of its potential.
KDP 4 B2B Insights:
Craft books under your KDP.
Business owners handle marketing; you enjoy the sales.
Zero ads, zero keyword hassle.
What's Next: More to uncover in future episodes.
Give f...2023-08-2208 min
B2B Digital Marketing HubMetrics That Matter In B2B Marketing Ep. 8Hey B2B marketers! Navigating the vast sea of metrics can often feel overwhelming, especially when trying to pinpoint which ones genuinely make a difference in the B2B landscape. In this episode, we're diving deep into the metrics that truly matter. We start by exploring the concept of Customer Lifetime Value (CLV) - understanding the total revenue you can expect from a single customer throughout your business relationship. This metric alone can revolutionize how you view your marketing strategies.But we don't stop there. We delve into leads, specifically those primed and ready for sales (SQL...2023-08-2010 min
B2B Digital Marketing HubB2B Marketing Strategies in the Era of ChatGPT Ep. 7In this episode, we discuss the effective uses of B2B marketing strategies in the new era of ChatGPT. Discover the game-changing impact of AI technology on B2B marketing and search engines. With its massive popularity, ChatGPT is reshaping conversations and content creation. Learn how it enhances SEO-friendly content to increase data visibility and paves the way for conversational search engine accessibility. Join us to explore the limitless potential of ChatGPT and its role in streamlining marketing efforts for personalized digital experiences.To learn more, visit our B2B digital marketing hub and our official B2...2023-08-1306 min
B2B Digital Marketing HubHarnessing the Power of TikTok for B2B Marketing Ep. 5Discover the untapped potential of TikTok for B2B marketing in this episode! We explore how this popular short-form video platform can help you reach a younger audience often overlooked in traditional B2B marketing. Uncover the benefits of TikTok for B2B marketers, from storytelling to driving engagement, and understand the key factors behind TikTok's algorithm. Learn from successful B2B brands that have harnessed TikTok's power, using creative strategies to boost recruitment, deepen customer relationships, engage the public, and explain services. Get ready to unlock the secrets to effective B2B marketing on TikTok and connect with...2023-07-3008 min
B2B Digital Marketing HubWhy Should B2B Marketers Adopt B2C Strategies? Ep. 1In this episode of the B2B Digital Marketing Hub, https://www.b2bdigitalmarketinghub.com/, we delve into an unconventional yet effective approach to B2B marketing - adopting B2C strategies. We challenge the conventional wisdom among marketers and explore how treating B2B buyers more like people and less like faceless representatives of corporations might yield better results.We kick off the discussion by exploring the importance of customizing marketing messages for each customer. Drawing parallels from the B2C world, we discuss how personalization can lead to a more favorable response in the B2...2023-07-1908 min
Women in B2B Marketing17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.orgIn this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Camille Trent, Director of Content & Community at PeerSignal.org and host of the podcast Content Logistics. Discover how Camille's journey led her from dreams of working in B2C advertising to a successful career in the tech startup world, and how she transitioned into B2B marketing. We also dive into the concept of content logistics and how this approach can help you create exceptional content marketing.In this WIB2BM episode, Camille shares:her expertise on efficient, scalable...2023-06-0743 min
B2B NationHow B2B Marketers Can Accelerate the Buyers’ JourneyHow many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has been open and what can be done to move it along? Quite a few times, no doubt.
Outreach from the sales rep, an open opportunity nurture sequence, and even executive outreach are all possible solutions. But wouldn’t it be better to avoid the problem to begin with?
In this episode of the B2B Nation podcast, we talk with Trinity Nguyen, VP of Marketing at UserGems,about her te...2023-05-2318 minB2B NationHow to Approach Innovation in B2B MarketingBecause we live in a world surrounded by technology, we often equate innovation with devices and software. But innovation is about taking a different approach to just about anything. If you can make something faster, more efficient, and more productive, you’re innovating.
During times of economic uncertainty, innovation and experimentation are often cast aside in favor of short-term returns. Testing out new systems and approaches carries risk, and companies and their employees have a lower tolerance for risk during a slow economy.
If you slow your pace of innovation too much, however, you can fi...2023-05-1615 minB2B Marketing PodcastEpisode 100: Celebrating 20 years of B2B MarketingWe’re celebrating two milestones at B2B Marketing – our 100th episode and two decades in business this year. And who better to mark the occasion than our very own Joel Harrison, Editor-in-Chief and Co-Founder, and Richard O’Connor, CEO.
The pair take stock of how we and the wider industry have changed since the early noughties. They look at how to take a business from a magazine to the go-to community intelligence platform and why Propolis is the culmination of 20 years of hard work and know-how.
To find out more about Propolis and the mine of exclusive content, click here...2023-05-1035 min
B2B Insights Podcast#49: A Practical Guide to Delivering Exceptional B2B CXIn this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth, Nick Hague, welcomes his father, Paul Hague, to discuss the launch of the second edition of their book “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX”.2023-04-1833 minB2B Marketing PodcastEpisode 87: Jon Griffiths on B2B vs. B2C – Who dares winsAh yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her younger, more creative, more fun consumer counterpart.
We joke, of course. But for Jon Griffiths, VP marketing EMEA at Pax8, B2B has a lot to learn from B2C. He joins David Rowlands, head of content, to unpack all, from the use of TikTok, adverts to Superbowl-esque standards, and why Pax8 have launched their own merch. Yes, really.
To secure your spot at Martechopia, B2B Marketing’s leading conference on all things martech, cl...2023-03-1735 min
B2B Marketing PodcastEpisode 85: Unlocking PR as a sales enablement tool with Champion CommunicationsFor guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales you could be.
The pair join B2B Marketing’s deputy editor, Lucy Gillman, to unpack PR’s role as a sales enablement tool and how you can make the most out of it. They debunk some common c-suite misconceptions, discuss why you’ve been measuring PR the wrong way, why getting it right starts with speaking to sales, and creating page three-worthy coverage (no, not in that way).
To find out more about B2B PR for Growth...2023-03-0925 minB2B Marketing PodcastEpisode 83: Using PR to generate long-term growth with Champion CommunicationsWe’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and their buying journeys are everything but linear. Adding fuel to the fire, it’s harder than ever to cut through the noise and keep your brand front of mind when your audience are ready to buy.
That’s the problem. The solution? PR.
Cat Walkerden, VP of global marketing at Logicalis, and Gabby Dunbar, associate director at Champion Communications, join B2B Marketing’s deputy editor Lucy Gillman for a deep dive into all things PR. They discuss h...2023-02-2322 min
B2B Marketing PodcastEpisode 82: Creativity, creativity, creativity – Creating a stand-out campaign with Russ PowellThings are getting spooky on The B2B Marketing Podcast as Russ Powell, founder and MD at Sharper B2B, joins Lucy Gillman, deputy editor at B2B Marketing, to take a deep dive into their award-winning campaign – ‘Halloween Horror Classics’.
The pair explore the ins and outs of what it takes to win ‘Best demand or lead gen campaign’ from the importance of leading with creativity and not treating your audience like Business Bot 4,000, to how you can get buy-in for original campaigns and what it really takes to stand-out from the crowd.
If you want to find out more about...2023-02-2024 minB2B Marketing PodcastEpisode 81: Why PR is your next business driver with Champion CommunicationsThe misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to have’ not a ‘need to have’.
The truth couldn’t be further from it.
In this episode, deputy editor Lucy Gillman is joined by Matt McGillicuddy, head of brand at Infinity, and Harry Webster, associate director at Champion Communications, to bust these PR myths by unpacking Champion’s recent study, B2B PR for Growth.
The trio take a deep dive into the role of PR as a business driver, exploring why investing in PR means investing in f...2023-02-0925 minB2B Marketing PodcastEpisode 80: Becoming B2B Marketer of the Year, Matt AllenIn this episode of the B2B Marketing Podcast, head of content David Rowlands sits down with Matt Allen – winner of ‘B2B Marketer of the Year’ at the 2022 B2B Marketing Awards and Bidwell’s business development and marketing director.
The pair take a deep dive into what maketh the marketer of the year and unpack how Matt helped Bidwell’s reach new heights, be it reaffirming Bidwell’s as a nationally significant player or taking marketing from the ‘arts and and crafts’ department to the happiest team on the business.
Propolis members can access all the case studies of the award-win...2023-02-0335 minB2B Marketing PodcastEpisode 79: Bots and B2B marketing: ChatGPT takes over?In this episode of The B2B Marketing Podcast, David Rowlands and special guest Chris Penn, co-founder and chief data scientist at TrustInsights.ai, dive into the wild world of AI-powered marketing. They explore how ChatGPT is changing the game for B2B marketers, freeing up time for coffee breaks and video game marathons.
But seriously, they discuss the potential of ChatGPT to automate mundane writing tasks and personalise mass email campaigns. As they navigate the opportunities and challenges of AI in marketing, David and Chris ask the big question: ‘Will robots steal our jobs or make our lives easier?’
Join...2023-02-0131 min
B2B Marketing PodcastEpisode 78: Breaking B2B – How Really B2B helped Arden crack the corporate marketIn this week’s episode, we’re going behind the scenes of Really B2B’s award-winning campaign that saw them bring home Silver for ‘Best corporate decision-maker targeted campaign’ at the B2B Marketing Awards.
Lucy Gillman, deputy editor at B2B Marketing, is joined by client services director Angie Coombe to unpack how they won big. They explore how Really B2B helped Arden move away from a sole-B2C focus and join the B2B darkside, why doing your homework pays off, and how to create an in-depth content strategy that’s both flexible and interactive.
To find out mor...2023-01-2425 minB2B Marketing PodcastEpisode 77: Putting the Hollywood in B2B with FloQast’s Mike WhitmireSet aside the whitepapers, downloadable guides, and e-books. If you really want to reach your audience, you need to think outside the box. And that’s exactly what you’ll learn in this episode.
Head of content David Rowlands is joined by FloQast’s co-founder and CEO to unpack their YouTube tv series, PBC – a mockumentary exploring the trials and tribulations of life in an accountancy office featuring talent from Saturday Night Life, Breaking Bad, The Office and more. In this episode, you’ll learn how to take your creative ideas to the next level, get buy-in from a cautious board, how...2023-01-2021 min
Marketing business-to-business: o podcast#40 - Uma marca B2B não pode ser só poesia - com Giuliano DucciniHá algum tempo fui convidado para estar num episódio do Conversa B2B – o podcast da agência B2B brasileira Conversa Tech, que já seguia e que recomendo vivamente. E em 2021 tive o prazer de retribuir, recebendo para uma conversa o Giuliano Duccini, fundador da Conversa Tech.O percurso do Giuliano coloca-o numa posição muito favorável para entender um tema recorrente deste podcast: a velha desarticulação entre vendas, marketing e comunicação. Enquanto responsável por vendas em diferentes organizações, ele sentiu falta de instrumentos de marketing que fossem uma ajuda real para o seu...2023-01-0557 min
B2B Insights Podcast#48: The Future of B2B Experiences #4: Phil Clayton, MetaThis brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena. In this fourth episode, Nick Hague, host of the B2B Insights Podcast, welcomes back Phil Clayton, Client Partner at Meta, who first debuted on the B2B Insights Podcast in April 2022. In this episode, Phil discusses what the Metaverse means for businesses today, what the immediate and long-term opportunities are...2023-01-0439 minB2B NationWhy You Need Brand to Support Demand in B2B MarketingBranding might be the most undervalued aspect of B2B marketing. Just take a look at any list of the dominant brands in the world, and you might see a B2B brand or two, but branding remains synonymous with the B2C world.
But the lack of investment in branding is putting many B2B brands at a disadvantage. Demand generation is the dominant marketing philosophy in the B2B space, and your demand gen efforts are much more effective when your brand works to support demand.
Without brand recognition and trust, B2B...2022-12-2031 minB2B NationWhy B2B Brands Need to Embrace Emotion and EducationOne of the challenges B2B marketers face today is the perception that their brand is boring. As a new generation of B2B buyers takes control of the market, many of the tried and true – but potentially stale – tactics that worked in the past might not produce the same results.
That’s why today you see more video content in B2B marketing, more brand building, and more top-of-the-funnel content that plays to emotions. This new generation of buyer expects the messages they see from B2B firms to be on par with B2C marketing.
I...2022-12-0615 minB2B NationWhat’s Working in B2B Cybersecurity Marketing?Every business needs to think about cybersecurity. As a result, there’s a huge market for the growing number of vendors selling the tools and platforms that help keep businesses, their users, and their data safe. And that means noise.
For B2B marketers in the cybersecurity space, cutting through the noise and reaching information security professionals is a daily struggle. You can’t scare people into buying your product. You can’t chase after every company that’s suffered from a breach or ransomware attack.
But you also can’t make the mistake of treating al...2022-10-0640 minB2B NationHow to Win at B2B Social MediaB2B marketers that want to put their brand where the conversations are taking place need to understand how to use social media. That might sound obvious given the dominance of social media today across B2B and B2C audiences, but all social media platforms are not created alike.
LinkedIn is the first platform that comes to mind when most people think about B2B social media, but video content on TikTok has broad appeal. There might also be less noise for your B2B offer on Facebook. You can’t forget about Twitter either.
O...2022-08-1023 minB2B Marketing PodcastEpisode 67: Become a B2B superstar: B2B marketing in the world of sport with Richard GillisIn this week’s episode, we set aside the martech and three-letter acronyms in favour of ‘back of the net’ brand loyalty and sports sponsorship with Richard Gillis – award-winning sports journalist, author, podcast host and Spurs fan (make of that what you will).
David Rowlands, head of content, and Richard discuss the unique world of B2B marketing in the sport sector and what other B2B marketers can learn from it. They chat about: how sports organisers have built shared experiences for in-person and virtual audiences long before the switch to digital; creating a tattoo-inspiring, ever-enduring brand loyalty; what really m...2022-08-0558 min
B2B Marketing PodcastEpisode 62: AI expert Katie King explains why marketers need AIIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Katie King, managing director and founder of Zoodikers Consulting Ltd, published author on AI, and much, much more.
David and Katie talked about the importance of AI and how to prepare, as well other groundbreaking technologies changing the B2B space.
Katie will be speaking at Ignite London, which takes place on 6 July in London. Want to book your ticket and learn more? Check out Ignite London here: https://b2bmarketing.b2b-ignite.net/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_london&utm_term...2022-06-2322 min
B2B Insights Podcast#44: The Metaverse - The Future of Creating Meaningful B2B Connections?On this special episode of the B2B Insights Podcast, Nick Hague is joined by Phil Clayton, Client Partner at Meta, to discuss how you can connect with the B2B buyer of today and the part the Metaverse has to play. Phil talks through their recent re brand from Facebook to Meta; a nod towards this new trend in the business community; and the future ambitions of the company. They also get into the detail of our latest research report, sponsored by Meta themselves, focusing on the importance of a full funnel marketing approach to satisfy t...2022-04-1447 min
B2B Marketing PodcastEpisode 55: Tom Stein sheds light on state of the B2B marketing agency marketplaceIn this episode of The B2B Marketing Podcast, David Rowlands, head of content at B2B Marketing, sat down with Tom Stein, the chairman and chief growth officer of Stein IAS, to discuss the state of the B2B marketing agency marketplace.
Tom and David discuss everything from the changing role of marketing, to what recent mergers and acquisitions mean for B2B, to how to attract and retain quality staff.
Looking for those links discussed in the episode? You can find those here:
Ignite USA: https://www.b2bigniteusa.com/
UK Agencies Benchmarking Report: https://www.b2bmarketing...2022-04-1431 minB2B Marketing PodcastEpisode 54: What B2B Marketing’s Trend Tracker means for you with Steve KemishEach year, B2B Marketing conducts a survey of the UK’s leading client and agency-side marketers on the trends they’re focusing on for the year ahead.
David Rowlands, head of content at B2B Marketing, sat down with Steve Kemish, Propolis Hive expert for Executions & Campaigns, to discuss what areas marketers are focusing on, the trends falling out of fashion and what this report means for you.
Find out more about Ignite USA here: https://www.b2bigniteusa.com/?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_54:_what_b2b_marketing%E2%80%99s_tren...2022-04-0828 min
B2B Marketing PodcastEpisode 53: The UK’s B2B tech marketing innovators index in reviewIn this episode of The B2B Marketing Podcast, Joel Harrison, our editor-in-chief, spoke with Andrew Last, managing director, marketing at Harvard and Dr. Christine Bailey, CMO at PassFort to discuss The B2B Tech Marketing Innovators Index - a report built by B2B Marketing and Harvard that seeks to celebrate the UK’s most innovative B2B tech marketers.
Joel, Andrew and Christine discuss what innovation looks like and what it takes to truly be a tech innovator.
If you want to learn more about The B2B Tech Marketing Innovators Index, click here: https://go2.b2bmarketing.ne...2022-04-0135 min
b2b Sportsb2b Sports Mini Podcast - What went down in Bahrain? ft. The Corridor of Uncertainty 🏎What’s good everyone! Welcome to a little bonus edition of the b2b Sports Podcast! We’re joined by the legends at The Corridor of Uncertainty Podcast to talk all things F1! 🏁 Luke, who is an avid F1 fan, and Ben who is not so much of an avid fan, make this one a insightful but also comical sports podcast! (Just the way we like it😂) We discuss all the talking points, including the Red Bull horror show, Ben’s Corsa vs the Ferrari’s, and we look forward to the electrifying Saudi Arabian Grand Prix!2022-03-2217 minB2B Marketing PodcastEpisode 49: Thinking outside the box in B2B with Brian MacreadieIn this week's episode, David Rowlands, senior editor at B2B Marketing, sat down with Addleshaw Goddard's head of marketing, Brian Macreadie. Brian and David discuss how to take your B2B creativity to new heights.
As discussed in the podcast, you can find out more about Ignite USA here: https://www.b2bigniteusa.com/
Ignite London: https://b2bmarketing.b2b-ignite.net/
And Propolis: https://www.b2bmarketing.net/en-gb/propolis-homepage2022-02-2530 minb2b SportsS2 Ep21 - b2b Sports Podcast - Championship Sunday 🔥Ello everyone, welcome back to the b2b Sports Podcast! This weekend of sport is a big one, it’s Championship Sunday in the NFL! Bengals or Chiefs, 49ers or Rams - who is making the dance? 🏈 Sam and I give our predictions, and make some bets for the two games! It’s also the final of the Australian Open in the Men’s singles, after the terrific performance from Ash Barty, can Nadal follow in her footsteps 🎾 AFCON gets fiery and it looks like we’re seeing the Gypsy King return to the ring this year! 🥊2022-01-2942 minb2b SportsS2 Ep18 - b2b Sports Podcast - Onwards and upwards 📈What a week it has been for b2b Sports! I’m a little taken back I can’t lie! Sam and I finished 2nd in the Limor Championships and now we’re in the shortlist for the best News and Current Affairs Podcast at the Sports Podcast awards 🤯 is all the grind starting to pay off?😂 Anyways, this pod is jam packed with sports action! Did Chelsea - Liverpool have the best first half ever? What’s a weirder transfer Coutinho to Villa or Insigne to Toronto? Also, AFCON is about to begin and we can’t wait 🍿 It’s all to play for in...2022-01-071h 02
b2b SportsS2 Ep17 - b2b Sports Podcast - HNY 🎇Happy new year everyone!! I hope your heads weren’t too sore this morning 🤕 The b2b Sports Podcast is back with a bang!💥 Chelsea crisis, Man United’s shambolic defending, Klopp complaining, AFCON shade, and much much more! Also, England are having a shocker of a time in Australia and are the Vikings or the Pats going to make the playoffs? 😬 What a way to start the new year!!2022-01-011h 04
B2B Insights Podcast#39: What Drives B2B Buying Decisions (with Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group)This week on the B2B Insights podcast, our Business Development Director, Conor Wilcock, is joined by Elizabeth Nann, Executive Director Intelligence at The Wall Street Journal | Barron’s Group. In this episode, Conor and Elizabeth talk through the WSJ’s latest research study conducted by B2B International; ‘Trust Your Decisions’. Key insights include the role WSJ plays in supporting commercial clients in ways such as thought leadership and proprietary research, the impact of various information and news sources on emotions in the B2B world and the emotional connections that differentiate winning and losing br2021-12-0947 minb2b SportsS2 Ep13 - b2b Sports Podcast - SIUUUUUUUUU 🤣Hello everyone and welcome back to the b2b Sports Podcast! Is saying SIUUUUU as a grown adult socially acceptable?🤣 Sam and I recap the midweek Prem games, including a 5 goal thriller at Old Trafford, Chelsea nick a win against Watford and Liverpool demolish their derby rivals! The Pats are still on a roll in the NFL and the Vikings are still being the Vikings😩 There’s two races left in the dramatic F1 season, and Tennis needs to do more for Peng Shuai!2021-12-0346 minb2b Sportsb2b Sports Podcast - HighlightsHighlights from Season 2 of the b2b Sports Podcast so far! 🤙🏻2021-10-1508 min
B2B Marketing PodcastEpisode 39: Kate Owen's approach to using ABM in B2B and B2CIn this episode David Rowlands spoke with University Partnership Programme’s (UPP) CMO, Kate Owen, last year's winner of B2B marketer of the year.
Kate discusses how to approach ABM within the higher education sector, cross industry collaboration and how she's applying ABM to both the B2B and B2C sides of the business.
If you want to learn more about all things ABM, get your tickets to the ABM Conference at https://b2bmarketing.abm-conference.net/2021-10-1525 minb2b SportsS2 Ep3 - b2b Sports Podcast - NFL UK let’s gooooooo 🏈This week really has been one of the maddest since the b2b Sports Podcast started🤯 Not only did Sam knock up a Michelin star meal whilst recording, but Ronaldo moved a step closer to joining Man City, England dominate India in the 3rd test and yes, Sam and I are off to the Tottenham Stadium to watch the Miami Dolphins take on the Jacksonville Jaguars 🏈 I’m not even joking when I say this, but all that doesn’t even cover half of it, strap yourself in for a crazy week!!2021-08-261h 03
B2B Marketing PodcastEpisode 28: Optimising the ecommerce experience in B2B marketing with Brian BeckIn this week’s episode, David Rowlands, editor for B2B Marketing, sat down with Brian Beck to discuss all things ecommerce.
They delve into product selling, how ecommerce was impacted by the pandemic, best ecommerce practices, and why transparency in the buying process is critical.
They also talk about why the dreaded ‘abandoned cart’ for your product might actually be a good thing for sellers. Stick around until the end where Brian also breaks down where to start if marketers see a real opportunity for ecommerce.
To learn more about ecommerce, you can check out one of our features here...2021-06-2537 min
B2B Insights Podcast#34: Expectations of the New B2B Decision MakerFollowing the launch of our recent whitepaper; “The Generational Differences in B2B Decision-Making”, we invited Matt Powell, Vice President & Executive Director of North America, and author of the report, onto the B2B Insights podcast. He joins our Head of Growth Nick Hague to talk through the research which was at the heart of the report, focusing on the influence of Millennial decision makers and the impact they are having on the B2B landscape.2021-05-2633 min
b2b Sports#1 b2b Sports PodcastMe (Ollie) and Sam co host on the first b2b Sports podcast! We start at football and discuss the extraordinarily scenes at Old Trafford, between Man United and Liverpool! We also discuss our Premier League awards of the season before moving onto our second sporting love, American football. The NFL schedule has been released this week, so we talk about the big opening fixtures!2021-05-141h 34B2B Marketing PodcastEpisode 18: The future of B2B agencies in 2021 with Chairman at Stein IAS & MSQ Tom SteinIn this week's episode, Editor-in-chief for B2B Marketing Joel Harrison spoke with chairperson and chair client officer at Stein IAS and chairman for MSQ, Tom Stein.
They discussed how Stein IAS has grown in the B2B sector globally, what MSQ B2B is currently offering, the client and agency relationship, and future ambitions for agencies moving forward.
To top that off, Stein IAS recently won an award for 'Martech agency of the year' so check out their achievements here: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-stein-ias-won-martech-agency-year
Also, give them a shout on Twitter @SteinIAS2021-03-2637 min
B2B Marketing PodcastEpisode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie NicholsonIn this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.
The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year.
Check out our podcast page here to find out more about the case study: https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-how-really-b2...2021-03-2510 min
Recorded Content - Helping B2B marketers use a podcast for content marketingHow to create a B2B podcast with a passionate fanbase featuring Yaagneshwaran GaneshHow do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode. B2B martech powerhouse Yaagneshwaran Ganesh (“Yaag”) has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he’s accustomed to as the host of ABM Conversations, a popular B2B marketing podcast with 60+ episodes. Though ABM Conversations has a strong following (and almost 140 ratings on Apple Podcasts), Yaag doesn’t see podcasting as a numbers game...2021-03-0831 minB2B Marketing PodcastEpisode 14: Inside two award-winning B2B campaigns with Charlie Nicholson and Kristina HaddrellWant to unlock the secrets behind an award-winning B2B campaign? In this week's episode, B2B Marketing editor David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B and Kristina Haddrell, group account director for Really B2B. They dive into two of their most successful campaigns, M&S Corporate Gifts: Be Unforgettable and Kettyle Irish Foods (part of the Linden Food Group). They get into their key objectives, metrics and some overall learnings for Really B2B to take moving forward.2021-02-1922 min
Pcontrol PodcastLGPD: Qual o Impacto nas Vendas B2B? Pcontrol Podcast #119Devemos nos adequar a LGPD nas vendas b2b para evitar problemas com a lei obviamente. A adequação é simples, quando trabalhamos no mercado b2b, temos que ter os dados da empresa, nada justifica coletarmos por exemplo o CPF ou RG de uma pessoa, não nos interessa a etnia, religião, partido político e etc.
A principal mudança nas empresas com a implementação da lei é a forma de como lidamos com os dados pessoais dos titulares. Isso pode afetar LGPD nas vendas, mas com a adequação certa o impacto pode ser mínimo. Nós...2020-10-1204 min
B2B NationA Sales Leader’s Take on the State of B2B Sales-Marketing AlignmentSales and marketing organizations are both tasked with adding new clients and growing revenue, but despite these shared goals, their strategies are often out of alignment (at best) or completely at odds with one another (at worst).
Research on the topic says that B2B firms that tightly align their marketing and sales teams are better at growing revenue, shortening the sales cycle, and increasing conversion rates. But sales and marketing often operate in different silos and report into different parts of the leadership team, making alignment a challenge that continues to work against their common goals.
In this episode...2020-08-0422 min
B2B CraftworksSeason 2 Trailer: Exploring Power in B2B WritingSend us a textHere's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing. www.B2BWritingInstitute.comSupport the show2020-06-1803 min
Pcontrol PodcastO que são Leads B2b? Pcontrol Podcast #33Leads são informações sobre uma pessoa ou empresa que tornam possível o contato. Um lead pode ser um e-mail, telefone, nome, endereço, etc. Talvez por ser tão simples a explicação é que o termo acabe gerando tantas dúvidas.
O que são Leads?
Como falei no início, leads são informações que tornam possíveis que você entre contato com uma empresa ou uma pessoa específica. Quanto mais informações de contato tivermos sobre um possível cliente, melhor.
Muita gente confunde lead como sendo uma pessoa que pree...2020-03-2705 min
B2B Insights Podcast#0: Intro to the B2B Insights PodcastWelcome to the B2B Insights Podcast, the show created to give b2b marketing and insights professionals the valuable insights and tactical takeaways they need to develop winning strategies. My name is Nick Hague and I’m the founder and now Head of Growth at b2b market research specialists, B2B International. Each month, I’ll be joined by expert guests as we discuss exciting new trends and opportunities, and explore pressing challenges facing b2b businesses today.2020-03-0901 min
B2B Marketing PodcastThe all new B2B Marketing podcast- special preview.Next week will see the very first episode of the B2B Marketing podcast. Molly and Adam take a couple of minutes from their busy schedules* to let you know what's in store, both next week and beyond.2019-02-1202 min