Shows
The Voice of B2B MarketingInsights zur B2B Lead Gen Studie 2025 | Trends, Tools, To-DosIn dieser Episode von The Voice of B2B Marketing werden die Ergebnisse der B2B Lead-Generierungsstudie 2025 der B2B Expert Group des Dialogmarketing-Verbandes Österreich vorgestellt. Zu Gast sind Markus Ott von den UNOS und Vivienne Nieuwenhuizen von RAAN GmbH. Die Studie untersucht die aktuellen Trends, Herausforderungen und Potenziale in der B2B Lead-Generierung, insbesondere im Hinblick auf den Einfluss von KI und Datenschutz. Die Ergebnisse zeigen, dass trotz eines Digitalhypes, traditionelle Methoden wie Außendienst und Messen nach wie vor effektiv sind. Zudem wird die Bedeutung von KPIs und die Rolle von Social Media so...2025-07-0331 min
The Voice of B2B MarketingMarketing unter Risiko | Was B2B von der Kreditversicherung lernen kannIn dieser Episode von 'The Voice of B2B Marketing' diskutieren Host Julia Pichler und Carina Kiss, Marketing und Communications Manager bei Coface, über das Risiko und die 'umgekehrten' Emotionen im B2B Marketing am Beispiel Kreditversicherung. Die Rolle von Emotionen, Vertrauen und die Bedeutung der Customer Journey werden hervorgehoben. Zudem werden die Integration von digitalen Kanälen und die Zukunft der KI im Marketing thematisiert.>>> Und zum Schluss: Don't miss the 'B2B Battle' & die 'Frage an die Hörer:innen'!Unser Gast in Folge 29:Carina Kiss, Marketing & Communications Manager bei Cofa...2025-05-2727 min
Women in B2B Marketing105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04** Originally published on January 4, 2023 **This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her take on KPIs, internal branding, and enabling your sales team as thought leaders? Still fire.It’s one of those episodes I come back to often, and I hope you’ll find value in it too.Want a follow-up with Leela? Drop...2025-05-2133 minWomen in B2B Marketing104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple StudioIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, self-promotion, and public speaking in B2B marketing. Rissy emphasizes the value of understanding customer insights and tailoring value messaging. She also shares her experiences managing multiple marketing channels and offers advice to young marketers on trusting their instincts. Rissy and Ja...2025-05-1444 min
The Voice of B2B MarketingAwareness Marketing im B2B: Wie man innovative Lösungen sichtbar macht & Vertrauen aufbaut | PraxisbeispielIn diesem Podcast spricht Sophie Kreuzer von Anyline über die Herausforderungen und Strategien im Awareness Marketing für innovative Technologien. Sie erläutert, wie wichtig es ist, den Markt zu verstehen und Vertrauen aufzubauen, insbesondere in traditionellen Branchen: "Vertrauen aufbauen braucht Zeit, besonders im B2B-Bereich." Zudem wird die Bedeutung von Referenzen und PR-Arbeit hervorgehoben, um Glaubwürdigkeit zu schaffen. Die Diskussion umfasst auch internationale Marketingansätze und die Herausforderungen, die mit schnellem Wachstum und Markenführung verbunden sind. >>> Und zum Schluss: Don't miss the 'B2B Battle' & die 'Fr...2025-03-1927 min
The Growth Hub PodcastThe messaging gap: How UX, psychology & AI can help, with Chris SilvestriIn episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy.
He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience.
We cover:
- Why (too) many companies need help with messaging
- The importance of empathizing with customers
- The unique framework Chris uses to understand one’s audience better
- How to use AI in your messaging work
- How often should you revisit your messaging
- And a bunch of other things you’ll wan...2025-03-1237 minWomen in B2B Marketing99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27**Originally published on August 23, 2023**This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.Should we do a follow-up episode with Shama? What should we cover? DM m...2025-02-1947 min
The Growth Hub PodcastWhy you (probably) get PR wrong, with Karla Jo Helms, Anti-PR Chief Strategist - JOTO PR Disruptors™PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with).
In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors.
The episode, in short
- The meaning of Anti-PR and what’s wrong with traditional PR?
- The latest PR playbook one should follow
- How should B2B professionals prioritize their PR efforts
- How to get on journalists' or m...2025-02-0327 min
The B2B Marketing Gap Podcast42. How To Create a B2B Marketing Strategy in 2025Building a B2B marketing strategy can feel overwhelming when you're managing endless tasks from leadership and sales. With limited time and too much theory out there, creating a clear, practical marketing strategy can be difficult.
This video breaks down exactly how to create a B2B marketing plan that works - without overcomplicating things.
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https://b2bjade.myflodesk.com/6steps
► JOIN B2B BREAKTHROUGH ACADEMY COURSE: https://b2bjade.com/breakthrough-academy
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» YOUTUBE: h...2025-01-3013 min
The Growth Hub PodcastScaling lessons from a successful $24M Series B funding — with Sri GanesanIn episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders: scaling effectively, securing funding, and what to do after that!
To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology.
We cover:
- How to secure funding (and avoid crashing after it)
- How to build for scalability
...2025-01-0835 minThe B2B Marketing Gap Podcast40. How To Get Leaders to LOVE Your B2B Marketing Strategy [BBA Series Part 6]So you've, built your b2b marketing strategy and you love it, but now you need to get it signed off by leaders! Well, first thing, if you're only involving leaders after you've made your plan this could be the problem.
In the last part of this six part series I'm sharing all the ways you can work to get your leaders on board with your strategy, finally celebrating you and giving you the budget needed to move forward.
Join B2B Breakthrough Academy » https://b2bjade.thrivecart.com/b2b-breakthrough-academy-live/
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : https...2024-12-2126 min
ARRtist on AIR - Meaningful conversations with Software & AI leaders223: Brand in B2B SaaS - The Original Revenue DriverWith Angeley Mullins - Chief Revenue Officer at Resourcify
In this episode of the ARRtist on AIR Podcast, Angeey Mullins, former Chief Commercial Officer at Resourceify and branding expert, joins us to share her journey and expertise in shaping impactful brands in the SaaS industry. Drawing from over 20 years of experience with companies like Amazon, Intuit, and GoDaddy, Angeley explains why early-stage branding is a cornerstone of long-term success and how founders can create authentic, memorable B2B SaaS brands that resonate with their ICPs. Tune in and learn more about:
Introduction to Angeley Mullins and SaaS...2024-12-1752 min
B2B Marketing PodcastEpisode 177: Who Won Big At The B2B Marketing Awards? We Did A Deep DiveIn this week’s exciting episode of the B2B Marketing Podcast, we broke down the B2B Marketing Award winners with a lovely lineup of guests including Jason Talbot, Managing Director, The Croc, Colin Wheeler, Managing Director, Survey Solutions, Paul Collier, Fractional CMO, FunnelFuel and lastly Rich Watts, Board Member & Co-Founder, SiteBox.
We sat down to discuss all the highlights from ‘Best use of customer insight’ to ‘B2B marketer of the year’ and ‘B2B marketing team of the year’. Plus, they share some of their favorite moments from the evening as well as what the winners say about the indu...2024-12-1127 min
The Voice of B2B MarketingSEO im B2B in der AI-Ära | Was ist, was bleibt & wo müssen wir unsere Strategien anpassen?In dieser Episode diskutieren Vildan Gülle, Head of SEO bei Otago Online Consulting und Host Julia Pichler von Canon Austria, über die Veränderungen & anzupassenden Strategien im Bereich SEO, insbesondere im B2B-Marketing. Sie beleuchten die Schwierigkeiten bei der Trennung von B2B und B2C, die Notwendigkeit einer präzisen Zielgruppenansprache und die Rolle von Künstlicher Intelligenz in der SEO-Landschaft. Zudem die mögliche Zukunft von Google in einer zunehmend AI-geprägten Welt thematisiert. Vildan Gülle gibt wertvolle Einblicke in Strategi...2024-12-0428 minWomen in B2B Marketing89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdgeIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Naomi Nuta, Vice President of Marketing at AptEdge. Naomi shares her unconventional journey into B2B marketing, starting from a liberal arts background to roles in political communications and market research. She delves into her work in consumer neuroscience, emphasizing the impact of emotional and physiological responses on decision-making. Naomi highlights the importance of understanding the audience's context and emotional state when crafting marketing messages. The discussion also explores the parallels between B2B and B2C marketing, underscoring the significance of tone and delivery i...2024-11-2737 min
Marketer+ PodcastJak stworzyć markę B2B, która przyciąga klientów? | Łukasz KosuniakW nowym odcinku „Marketer+ Podcast” zagłębiamy się w temat budowania silnej marki B2B. Omówimy, jakie korzyści daje jej stworzenie i dlaczego warto spojrzeć na nią szerzej niż tylko przez pryzmat logo czy reputacji. Dowiesz się, jak istotnie marka wpływa na skuteczność sprzedaży w sektorze B2B oraz jak skutecznie zachęcić zarząd do inwestowania w rozwój brandu. Nasz gość podzieli się wskazówkami, jak przystąpić do pracy nad marką, od jakich metod i pytań rozpocząć, oraz jak uniknąć najczęstszych błędów.
Z tego odcinka dowiesz się m.in.:
czym jest marka w sektorz...2024-11-1454 min
The Growth Hub PodcastEngineering as Marketing: what, how, DOs & and DON’Ts — with Jean BonnenfantIn episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.
Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.
The episode, in short
- Jean gives a thorough definition of what Engineering as Marketing is
- shares his experience with this practice,
- shares advice to limit the number of unqualified leads free stuff usually generates,
- and what you need to be careful about not to damage your sa...2024-11-0441 min
Marketer+ PodcastSkuteczny marketing B2B – strategie, które zmieniają zasady gry | Agnieszka HaponikW tym odcinku „Marketer+ Podcast” odkrywamy tajniki skutecznego pozyskiwania klientów biznesowych i tworzenia strategii komunikacji w marketingu B2B. Agnieszka Haponik dzieli się wiedzą na temat tego, jak zbudować efektywny lejek marketingowy B2B, dopasować kanały komunikacji do jego etapów i uniknąć najczęstszych błędów popełnianych przez marketerów w tym obszarze. Porozmawiamy też o różnicach między marketingiem B2B a B2C, a także o tym, jak personalizować przekaz, aby skutecznie przyciągnąć klientów biznesowych. Dowiesz się również, jakie narzędzia i wskaźniki są kluczowe w kampaniach B2B oraz jak wykorzystyw...2024-10-3151 minB2B Marketing PodcastEpisode 167: The B2B Marketing Awards Shortlist revealed: Who made the cut?In this week’s episode of The B2B Marketing Podcast, we’re joined with Colin Wheeler, Managing Director, Survey Solutions and Jason Talbot, Managing Director, The Croc to discuss the B2B Marketing Awards 2024 shortlist which was announced earlier this month.
Kavita Singh, Senior Content Editor, B2B Marketing spoke with the duo about some of the exciting categories from ‘Most commercially successful campaign’ to ‘B2B marketer of the year’ and ‘Best use of creative’. If that wasn’t enough, Jason also shared some juicy stats and stories about the handful of awards The Croc were shortlisted for. If you want to see...2024-09-2439 min
The Growth Hub PodcastHow to not fail your sales & marketing sync, with Joel GaudeulIn episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment.
Joel had quite a lot to say - and he took the gloves off, no-bullshit-style.
"I am not going to be popular by saying that (...) but you need to work, to make it work".
Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma. He's worn the hats of brand manager, product marketer, CMO, COO, and CRO.
The episode, in short:
- How did wearing so many executive hats change the way...2024-09-0334 minWomen in B2B Marketing73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at StorylyIn this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of understanding customer needs and adaptability. Key takeaways include the significance of maintaining brand authenticity, leveraging content as a marketing asset, and building genuine relationships. Erin also highlights the evolving landscape of B2B marketing, where emotional connections and a customer-centric a...2024-08-0748 min
Madroit PodcastNavigating B2B Marketing: Strategies for Success
Episode 3: Navigating B2B Marketing DynamicsIn this episode of the Madroit podcast, hosts Jordan Haynes and Winston Hofer dive deep into B2B marketing. They discuss the differences between B2B and B2C marketing. They cover how to manage relationships well, the importance of brand and story, the role of technology and automation, and strategies for smooth marketing to sales handoff.
Introduction: Welcome, welcome, welcome everybody again to the Madroit podcast...
Marketing vs Sales in B2B vs B2C: how does the relationship and focus change based on being in either a B2...2024-07-1709 min
The Voice of B2B MarketingLead-Gen-Studie 2024: Trends und Strategien für deinen B2B-ErfolgIn Folge 21 geht es um die Lead-Generierung im B2B-Umfeld. Lead-Generierung, Lead-Nurturing, Zusammenarbeit Sales & Marketing, Top Social Media Kanäle zur Lead-Gen und der Zusammenhang der Konjunkturentwicklung - mit den Kolleginnen der B2B Marketing Expert Group spreche ich über Ergebnisse der Lead Generierungsstudie 2024 und über Empfehlungen & Strategien für die Zukunft.Die Gäste in dieser Folge, die die Studie begleitet haben:Judith Sambs, Senior Consultant bei PremediaMarkus Ott, Bundesgeschäftsfüher bei den UNOSMitglieder des DMVÖ kö...2024-07-1029 min
POD With A Twist PodcastSelf-Publishing Brilliance: KDP 4 B2B Method! No Keywords, No Ads!Self-Publishing Brilliance: KDP 4 B2B Method!
No Keywords, No Ads!
💰 Welcome to "Unlock B2B Brilliance: KDP 4 B2B –
No Keywords, No Ads!
Discover a groundbreaking approach to self-publishing with Amazon KDP by collaborating with businesses to create branded books.
Say goodbye to keywords and ads! In this podcast, we'll explore how you can generate revenue through setup fees and royalties while businesses drive the traffic.
Tune in to learn how to leverage your self-publishing skills for B2B success and unlock a new stream of income effortlessly!
________________________
Let's all grow 🌱 together!
Tammie Chrin Linktree:
https...2024-07-1008 minB2B Marketing PodcastEpisode 157: How women in B2B marketing can progress in their careers with confidenceIn the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap.
Plus, they touch on why imposter syndrome can set you back and how to tackle it head on if you’re changing roles or...2024-07-0238 min
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger#462 How To Master B2B Sales: Insider Tips from Greg Nutter | Sweat Equity Podcast®In this electrifying episode of the Sweat Equity Podcast®, Law Smith and Eric Readinger sit down with the B2B sales guru himself, Greg Nutter. With 35+ years of experience, Greg dishes out priceless nuggets on cracking the B2B sales code and forging unbreakable client bonds. 🤝✨ Key Takeaways: 💡 B2B Sales Strategies: Greg spills the beans on the must-have behaviors for B2B success. Think understanding client woes, shifting mindsets, and killer messaging. 📈 Navigating Sales Management: Ready to go from sales rep to sales boss? Greg’s got the lowdown on the skills you’ll need to make that leap without breaking a...2024-06-2935 min
B2B Marketing PodcastEpisode 156: All the B2B learnings from the 2024 Cannes Festival of CreativityThe Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it's been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities.
So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing? In this podcast Joel Harrison discusses this year’s festival with Teresa Allen of Magnus Consulting and fractional B2B CMO Kate Cox.2024-06-2834 minWomen in B2B Marketing65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadiusIn this episode of "Women in B2B Marketing," host Jane Serra welcomes Allyson Havener, SVP of Marketing and Community at TrustRadius. Allyson shares insights from the B2B Buying Disconnect report by TrustRadius and Pavilion. She emphasizes the value of leveraging customer reviews, original content, and proprietary research to build brand trust and influence buyer decisions. Allyson also highlights the growing role of millennials and Gen Z in the B2B buying process and the significance of balancing positive and negative feedback. Allyson and Jane discuss:Leveraging customer reviews and original content in B2B...2024-06-1245 minWomen in B2B Marketing52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy WorxIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the importance of clear CTAs, the influence of AI on copywriting, and the value of storytelling and emotional connection. Linda's reflections on her self-taught path and the benefits of corporate experience round out a conversation filled with expert advice for B2B marketers.2024-03-2052 min
Content Marketing Commute#18: Creating Curiosity Loops in B2B Marketing (About Last Week)Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Last week on the podcast I was in Paris interviewing an awesome YouTuber, Jay Swanson (check out episode 17, it's a banger!), and we talked about what it takes to be a YouTube pro, as well as what B2B marketers can learn from YouTubers.One thing that really stuck with me from that conversation was this concept called "Curiosity Loops."(Want to see the sights as well as hear the sounds of my walk through Amsterdam? Check...2024-03-2016 minWomen in B2B Marketing48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at TerminusIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Anne Murlowski, VP, Digital and Performance Marketing at Terminus, about her journey in B2B marketing and the integration of AI in content creation. They discuss the importance of understanding customer behavior, the role of content in generating demand, and maintaining a unique brand voice amidst AI advancements. Anne shares insights on the power of relationships in business, the challenges of lead attribution, and the significance of aligning sales and marketing efforts. They touch on the influence of "booktok" on the publishing industry...2024-02-2145 minWomen in B2B Marketing46: Marketing B2B Services & Advertising Tips for Better Unit Economics - with Katie Hollar, VP of Marketing at ClutchIn this episode of Women in B2B Marketing, host Jane Serra interviews Katie Hollar, VP of Marketing at Clutch. They delve into the nuances of B2B marketing from a B2B Services perspective, with Katie sharing insights from her journey and the importance of having a strong point of view (POV) to stand out in the industry. They discuss the challenges of economic uncertainty and the strategies for navigating it.Katie and Jane talk through:Katie's experiences working in both large and small companies and the lessons learned from eachthe differences and challenges in m...2024-02-0742 min
Confessions of a B2B EntrepreneurCold Calling Is Back with Sam Dunning of Breaking B2B - B2B Marketing & Demand Generation PodcastBreaking B2B's websiteSam Dunning on LinkedInBreaking B2B - B2B Marketing & Demand Generation PodcastEmily Brown on LinkedInReachdesk's websiteCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson...2024-02-0128 min
B2B InspiredLessons From Our First Year of B2B PodcastingLet us know your thoughts.What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys. -For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows...2024-01-2258 min
B2B Marketing PodcastEpisode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadershipAt the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.
In addition, she also talked about her journey with Send Technology while delving into how she was able to sco...2023-12-0133 min
POD With A Twist Podcast#73:Self-Publishers: We Have Exciting News to Share About KDP 4 B2B Method, AI Self-Publishing Books!#73:Self-Publishers: We Have Exciting News to Share About KDP 4 B2B Method, AI Self-Publishing Books!
Summary:
KDP 4 B2B Method Course Update
Website and Logo Refresh
Listener Feedback Request
AI in Self-Publishing Books Podcast
Show Notes//
POD with a Twist Email: support@podwithatwist.com
POD with a Twist Website: https://mtr.bio/pod-with-a-twist
AI Self-Publishing Books Podcast: https://bit.ly/3SKTrDy
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Are you looking to utilize your self-publishing skills?
Earn a setup fee and receive continuous royalties without any ads or keywords!
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Hi, my name is Tammie Chrin, and I specialize in teaching...2023-11-2112 min
Conversa B2BEP. 37: Marketing Conversacional: o que é e quais as aplicações para empresas B2B?A área de marketing tem passado por grandes transformações e muitas delas são influenciadas pelas transformações tecnológicas e pelo perfil dos clientes.
Nesse contexto, uma das principais novidades é a expansão do Marketing Conversacional em empresas B2B. Por meio dessa prática, somada aos últimos avanços de Inteligência Artificial Generativa, as organizações podem estabelecer uma comunicação personalizada e humanizada com os clientes.
Diante da importância desse tema pode surgir a seguinte dúvida: afinal, o que é o marketing conversacional e quais as aplicações dessa prática para o mercado...2023-10-181h 14
Conversa B2BEP 36 | CORTE #2: A decisão no B2B não é puramente racionalUm dos questionamentos mais presentes no dia a dia dos profissionais de marketing B2B é a respeito da tomada de decisão no processo de compra ser essencialmente racional. Embora existam vários pontos onde a razão seja protagonista, não há como abrir mão de critérios emocionais nessa decisão. E quem traz luz ao tema é Guta Tolmasquim, fundadora e CEO da Purple Metrics, convidada do episódio 36 do Conversa B2B.
Veja o trecho da discussão no podcast em que analisamos a questão e apontamos os critérios emocionais que movimentam as d...2023-10-1712 min
Marketing business-to-business: o podcast#69 – B2B marketplace: o impacto e os desafios de uma nova forma de fazer negócio – com Beto SirotskyComo tantos outros setores, o mercado dos serviços de marketing e comunicação está a transformar-se depressa. As mudanças tecnológicas não apenas criam novas especialidades e disciplinas, mas também estimulam o surgimento de novos modelos de organização do setor.
Um desses modelos, que também pode ser encontrado noutros setores, é o de um marketplace digital – como o criado, no Brasil, pelo Beto Sirotsky. O Beto é um empreendedor que, sendo bastante jovem, tem uma senhora bagagem no mundo da comunicação de marketing. E que, através da sua plataforma, a BPool, quer ser um dos lí...2023-10-0937 minConversa B2BEP. 36: Os mitos do branding no B2BO branding é um tema que tem sido bastante debatido no mercado B2B e há muitos mitos relacionados ao tema. Alguns clássicos, outros novos.
O problema é: os mitos podem gerar crenças limitantes e fazer você perder grandes oportunidades de alcançar bons resultados.
Mas, afinal: quais são os mitos do branding no B2B e como superar essas crenças limitantes?
Para abordar o tema, convidamos a Guta Tolmasquim, Fundadora e CEO da Purple Metrics.
Na nossa conversa discutimos os seguintes mitos:
Branding B2B é diferente do Branding B2C...2023-10-041h 10
B2B InspiredWhy the Fork Are We Doing a B2B Podcast with Louis BoltonLet us know your thoughts.In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marke...2023-08-2917 min